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Seen and noted

Temi: Be Anywhere

 WEB FILM   ISRAEL    December 30, 2018 09:19 (Edited: December 30, 2018 20:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ff7fb_0004.png&width=200A webfilm for TEMI the personal robot. Agency: Firma creative production

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MINI: Wishes

 OUTDOOR   PORTUGAL    December 30, 2018 09:13
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FDec%2Ftn_99247_MINI_happy+new+year.jpg&width=200Bates Portugal / Y&R Group have created this ad for BMW Group

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Carlsberg: This Sweater Has a Trick Up Its Sleeve

 INTERACTIVE   PORTUGAL    December 30, 2018 09:07
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdd6bf.png&width=200Carlsberg created the only sweatshirt that everyone will want to receive this Christmas. The first sweatshirt you can use.... to get Carlsberg for free. The Sweatercard has contacless technology embbeded into its sleeve and it’s the perfect gift to those who want to get in the Christmas spirit and into the bar. You just have to pull the sleeve to the payment terminal and enjoy what is probably the best beer in the world. Easy ain’t it? Agency: NOSSA

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Berlitz: Twelve Days of Christmas

 RADIO   CANADA    December 30, 2018 08:58
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Most francophones sing their favourite English songs without even knowing the actual lyrics. And because the Holidays are full of joy, boughs of holly and spiked egg nog, people refrain even less from expressing their inner Dean Martin, jabbering through iconic songs in an incomprehensible way. So to get French Canadians to gift English lessons to their friends and family for the Holidays, we had Holiday classics massacred by unilingual francophones. Agency: Rethink

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Childhope Philippines Foundation: Every child deserves a happy b

 WEB FILM   PHILIPPINES    December 27, 2018 16:22 (Edited: December 28, 2018 03:22)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/74517_0003.png&width=200No other country celebrates Christmas like the Philippines. But for the estimated 70,000 street children in Metro Manila, it is a time of continuing hardship. Unlike most children, their birthdays tend to go unnoticed. This inspired Childhope, a non-profit organization dedicated to empowering street children, to help them celebrate their birthdays with their friends and family. With the help of Museo Pambata (Children's Museum) and the generous support of Red Ribbon, one of the biggest and fastest growing local bakeshops, Childhope provided each birthday celebrant in their care with a personalized cake in December. 500 more cakes will be given month-by-month throughout 2019. Agency: BBDO Guerrero.

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Heroes & Villains: Bad Santa

 PRINT   AUSTRALIA    December 24, 2018 09:53
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FDec%2Ftn_99220_Bestads+santa+jpeg.jpg&width=200To launch Heroes & Villain's new Christmas gingerbread beer AT Creative created this print & social media ad featuring a hero dad and his villainous alter ego. Not very John Lewis, but wickedly good, like the beer.

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Netflix: Netflix introduces the world’s first couples phone

 WEB FILM   THAILAND    December 24, 2018 09:51 (Edited: December 24, 2018 20:51)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ad069.png&width=200Netflix introduces the world’s first couples phone. It comes with the creepiest features allowing you to stalk your love one. Sour Bangkok sparked conversation before the Netflix premier of "YOU" - the new drama thriller series. The concept turns the behaviors of "Joe", a creepy stalker, into the creepy features on a couples phone prototype to engage people these days that their mobile phone is part of their life. "YOU" is the story of a New York bookstore manager who falls in love with a customer named "Beck" and quickly becomes obsessed with her. He uses the mobile phone and social media as tools to get close and break her privacy. Finally, he successfully transforms himself from stalker to boyfriend while doing whatever it takes to eliminate all obstacles standing in his way - even if it means murder. The couples phone prototype is launched to question what if phones actually existed that allowed lovers to invade your privacy.

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Volkswagen: Christmas Assist Ball

 TV   ITALY    December 24, 2018 09:44
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fcce00_0001.png&width=200Christmas Assist Ball is a smart solution inspired by Volkswagen technology, that turns on the tree lights when someone gets closer. And turn them off when nobody is there. To reduce energy consumption, without giving up magic. But do you really need it? No. Agency: DDB Italy.

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PIAS: The Legendary Tour

 WEB FILM   BELGIUM    December 24, 2018 09:40 (Edited: December 24, 2018 20:40)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f4560.png&width=200'The Legendary Tour' tells the unbelievable story of Belgian artist CHANCE, who has managed to fool everyone into believing that he’s played all the most iconic concert venues in the world. This has, however, proved to be a cleverly-devised hoax. But this fake tour, labelled 'The Legendary Tour', did actually take place. You might wonder how? The answer is revealed by the singer in a social video. Here, 'The Legendary Tour' emerges as a shrewd move by CHANCE and advertising agency mortierbrigade aimed at focusing attention on the artist’s album. The Legendary Tour was the result of a cunning plan by musician Chance - real name Antoine Geluck. To create a buzz, this Belgian singer arranged a tour that included legendary venues like Olympia or Madison Square. Fake? Not exactly, because Chance really did perform at all these venues.

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Itau Bank: What are you looking for in 2019?

 TV   BRASIL    December 24, 2018 09:30 (Edited: December 24, 2018 20:30)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/5617d.png&width=200Itau Bank has launched its most awaited end-of-year film in the Brazilian market "What are you looking for in 2019?". Aiming at making people think about what they want for the new year, the campaign invites dialogue and values shared positive thoughts, however one’s paths, opinions and attitudes might differ from the next. Inspired in humanity's relationship with its desires and wishes facing a new year about to commence, the campaign created by ad agency Africa discusses which are the things people want to conquer in their lives and the bonds that bring them together, overcoming the barriers that might make them clear.

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Bank of Amazon: Secret Santa

 TV   BRASIL    December 24, 2018 09:26
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F13e2d_0000.png&width=200Secret Santa. New Year Ad by Phocus for Bank of Amazon.
This is the cutest Secret Santa that you’ve ever seen. The Bank of Amazon, from the North of Brazil, brings a story of a girl that is organizing a Secret Santa at school. But one of her friends can’t participate and she has a beautiful idea.

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Dog Rescue: Light Up Your Home

 OUTDOOR   AUSTRALIA    December 21, 2018 10:19
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FDec%2Ftn_99176_Light+Dog+Bestads.jpg&width=200A timely message to encourage people to help save lives this Christmas and to adopt a rescue dog rather than buying one. Agency: DDB Remedy

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CLIQQ: Regifting

 TV   PHILIPPINES    December 21, 2018 10:16
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1f062_0000.png&width=200Give a gift that others won't regift. The CLiQQ Card.

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Berlitz Canada : Embarrassing Situations

 PRINT   CANADA    December 21, 2018 10:10
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FDec%2Ftn_99203_Berlitz_HappyHour.jpg&width=200When you don't speak English, taking part in conversations can be hard and even more so in business contexts. Berlitz Canada wanted to bank on these embarrassing situations to promote it’s efficient method to learn english. In three visuals, we can see three objectified people, blending in the background in different office settings like a presentation or a happy hour.

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Hilo: Be Eternal While It Lasts

 PRINT   HONG KONG    December 21, 2018 10:06
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FDec%2Ftn_99197_hilo+-+forever+1.jpg&width=200Ad Campaign for Hilô Store calling attention for the quality and durability of the clothes they sell.

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Kale Nutri: Light Food

 PRINT   BRASIL    December 21, 2018 09:45
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FDec%2Ftn_99191_1.jpg&width=200Ligth food. Created for Kale Nutri, a healthy food company from Brazil, the ads metaphorically address how healthy food can make you light.

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Unilever India : The Shower

 TV   INDIA    December 21, 2018 09:40
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F57fd5.png&width=200As part of Unilever India's 'Start A Little Good' initiative, Ogilvy Mumbai has created a powerful film to show the value that water has in the villages of India. Plucking a shower out of a city and placing it in a water-starved village completely changes the meaning of a shower. The water that was used in shooting this film, was collected and given to the people of Mangalaram ki Dhani, the village where the film was shot. It is one of the most dry villages of India.

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Pridefest: The Equality Bridge

 AMBIENT   AUSTRALIA    December 21, 2018 09:35
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F15219_0001.png&width=200Same sex marriage being legalised was a historical landmark for Australia, but the ongoing marriage equality debate left much of the public divided. Leveraging Bankwest's brand platform of Bank Less and their major sponsorship of Pridefest in Perth WA, we created an emotional activation which broke barriers normally holding thousands of spectators back at the parade. The Equality Bridge encouraged strangers to cross from opposite sides of the road, then meet in the middle. As the cameras rolled and media paid attention, the message of 'Less Divide' was then spread to the wider Australian public.

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Sanrakshan: The Unspoken Truth

 INTERACTIVE   SINGAPORE    December 21, 2018 06:29
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FDec%2Ftn_99189_Sanrakshan1.jpg&width=200Dentsu Singapore has turned a traditional print/poster campaign into an interactive experience to raise awareness of incidents of child sexual abuse. For many people in Singapore, child abuse is a sensitive subject to discuss. Many abuse cases go unnoticed, because children are afraid to report it. The interactive print idea caries the line 'Just because you don't see it, doesn't mean it's not happening' and invites people to scan the poster to reveal the unspoken truth on their mobile device. After seeing the unspoken truth, a CTA enables people to donate, share their story or sponsor a recovering abused child to make a difference.

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GRoof: Solar Bear

 TV   THAILAND    December 19, 2018 22:50
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6ee23_0004.png&width=200With the earth getting warmer everyday, polar bears are finding their natural habitat threatened. So what's an ambitious polar bear to do but undergo a transformation into Solar Bear and become a spokesperson for solar energy. Agency: NAWIN Consultant, Bangkok

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Alexander Beer: Gaza Border Beer

 TV   ISRAEL    December 19, 2018 12:08
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F72bb3_0004.png&width=200Over the last couple of years, the southern border area between Israel and Gaza has become a buffer zone for the ongoing Israeli-Palestinian conflict. A conflict that has put many farmers of Israel’s border towns and kibbutzim in the line of fire. Over the last couple of months, as the conflict has flared up, over 2,600 hectares of crops, mainly wheat, went up in flames – a loss for farmers estimated at well over 2 million USD – not including the extensive damage caused to the fields’ irrigation systems.
Agency: Leo Burnett, Israel



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Belgian Kids' Fund: Birthday Everyday

 TV   BELGIUM    December 19, 2018 12:06
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa69cf.png&width=200"Birthday Everyday" is the title of the film released by the Belgian Kids Fund, which deals daily with children in a serious health condition. In the film, we see a couple of parents reacting in an unprecedented way when forced to face an unfortunate diagnosis about their child’s health state. "Birthday Everyday" is a story about resilience and unconditional love, even when the world is falling apart. Created by the Belgian agency Mortierbrigade, produced by CZAR.BE and directed by the directing-duo SALSA, the work provokes an important reflection on the importance of emotional support and the relativisation of time when life exposes all its fragility and finitude.

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San Remo: The Secret Ingredient

 WEB FILM   AUSTRALIA    December 19, 2018 12:03
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9430e.png&width=200Black Sheep Advertising explore the meaning of family in their latest spot for San Remo. San Remo has a long history of brand positioning around family. And although the notion of what constitutes a family is now less predictable; when they work, nothing can match the social and emotional, restorative power of a family. So, while there are increasing pressures on time, our health, our financial position and our relationships, finding time to be with family is more important than ever. There is an honest truth to the power of family, that spans generations, geography and language.



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City of Viseu: Wi-Fi

 PRINT   PORTUGAL    December 19, 2018 11:59
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FDec%2Ftn_99180_viseu_xmas_wifi_bestads.jpg&width=200Free Wi-Fi hotspots are now available in the city center of Viseu. Agency: Opal

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Road Safety Authority Ireland: Consequences Cardboard

 PRINT   IRELAND    December 19, 2018 11:55
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FDec%2Ftn_99170_Consequences2.jpg&width=200Poster promoting 'Consequences', the Irish Road Safety Authority's drink driving VR experience.
Agency: BBDO, Dublin

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Bridgestone: Flat Tire

 PRINT   ISRAEL    December 19, 2018 11:52
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FDec%2Ftn_99169_JCD+2018+bridgstone+e2.jpg&width=200FCB, Tel Aviv have created this ad for Bridgestone

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Empório Choça: Fast Food

 PRINT   BRASIL    December 19, 2018 11:47
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FDec%2Ftn_99168_AN_Ambientes+kids2.jpg&width=200The Choça, home decor store, began working the pop line. A campaign was launched to publicize the collection. Agency: G Marketing

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Dole: Sun Inside

 OUTDOOR   ITALY    December 19, 2018 11:43
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FDec%2Ftn_99182_billboard_dole_eng.jpg&width=200“We have the sun inside” is the concept developed for the new Dole institutional campaign. The protagonist is the Sun, capable of unleashing a unique goodness and genuineness. The Sun, whose shape is present in every slice of fruit, is also the main element of the logo and it symbolizes the natural origins of the brand. The Objective of the campaign was to increase the brand awareness of the Dole brand through a simple, yet attentive outdoor communication activity that reinforces the institutional message "We have the sun inside". The idea? We have planned the communication on the backlit shelters that at night, when they light up, emphasize with light all the energy of the sun. Agency: TRUECOMPANY

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BottleSales: 99 Bottles

 RADIO   AUSTRALIA    December 19, 2018 11:00
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200With BottleSales, the 99 Bottles of Beer on the Wall never have to run out. Agency: NOVA 93.7

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Guest Judge: Ant White, CCO, CHE Proximity, Australia

 GUEST JUDGE /BEST AD OF THE WEEK   AUSTRALIA    December 19, 2018 07:20 (Edited: December 19, 2018 18:20)
https://www.bestadsontv.com/news/upload/Ant White Headshot (1).jpg
This week's guest judge is Ant White, chief creative officer at CHE Proximity in Australia.

It's the end of the year, and thankfully the end of big elaborate, expensive Christmas ads, with no substance.

BEST TV
Winner: Sandy Hook: Point of View, was definitely not another Christmas ad. Today, when the films we make compete with everything else we're watching - every Netflix series, every Instagram story, we need to make films that are relevant, well told and captivating. Sandy Hook ticked those boxes. Great technique, great craft, extremely relevant, and a solid insight. Nothing else in this category stood out for the right reasons.

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BMW X5: Monza, Sahara

 EXPERIENTAL   ITALY    December 18, 2018 14:36
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F98c06.png&width=200With a 5793 meter long circuit through the sands and rocks of the Sahara, Monza’s historic race track comes to life in the heart of the desert.
More than 40 people, including engineers, surveyors, technicians and racers, have worked hard to faithfully reproduce a life-size replica of every turn, every straight, every chicane, using the original track’s turning circles and distances. This monumental effort reflects the spirit of the campaign’s concept “Volere e Potere” (or “Know you can”), culminating with an unprecedented challenge: to drive the new BMW X5 in one of the planet’s most hostile environments, just as you would at the Monza race track. Such spectacular statement shows that today, the pleasure of driving a BMW also extends off-road, due to the innovative xOffroad package on the new BMW X5. This is a car that, like any true leader, can achieve any objective, and is not afraid to prove it. The project, developed by M&C Saatchi Italy and produced by Utopia.

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Fiji Tourism Board: Singing

 TV   AUSTRALIA    December 18, 2018 13:26
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F030d2_0000.png&width=200ourism Fiji has announced a revitalized global brand campaign ready to roll-out in 2019. Created by Saatchi & Saatchi New Zealand and Goodoil Films, the refined campaign builds upon the destination's current brand messaging; 'Where Happiness Finds You', while showcasing the breadth of experiences available to visitors.

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HOYTS: Hoyts Recliners

 TV   AUSTRALIA    December 18, 2018 08:07
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8a607_0003.png&width=200HOYTS has launched its HOYTS Recliners campaign by BWM Dentsu Sydney, making extra comfy recliner seats the new norm for Aussie cinematic viewing experiences.

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Toyota: Don't Story And Drive

 PRINT   CYPRUS    December 17, 2018 22:24
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FDec%2Ftn_99160_RED+RIDING+HOOD_FULL+UI.jpg&width=200Marketway/Publicis have created these ads for Toyota, Cyprus

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DDB: The House of Cars

 OUTDOOR   NEW ZEALAND    December 17, 2018 22:12
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FDec%2Ftn_99163_Houseofcars.jpg&width=200For hundreds of Aucklanders, their house is a car. They are our hidden homeless. You probably won’t see them begging on the street. They often have jobs. Their children go to school. They simply can’t afford housing. But the charity Lifewise has secured funding to rent get them into housing, by renting homes for them from private landlords. In order to encourage these landlords to open their homes, DDB Group, New Zealand, created The House of Cars – and interactive installation that lets people feel what life is like in a car, through film, audio and interactive screens.

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Avalon Home for the Homeless: Netflix

 OUTDOOR   AUSTRALIA    December 17, 2018 22:09
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FDec%2Ftn_99157_Avalon_POSTER_AdsOfTheWorld.jpg&width=200Magnum Opus Partners have created this ad for Avalon

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Southern Cross Austereo: Radio Famous

 RADIO   AUSTRALIA    December 17, 2018 22:06
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200As Australia's largest radio network, Southern Cross Austereo makes businesses famous everywhere!
Agency: The Studio at SCA

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Slayer: Slayer? On Triple M?

 RADIO   AUSTRALIA    December 17, 2018 22:04
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200The Triple M Network is home to Rock and irreverant comedy.
Slayer, however, isn't on their playlist.
So when it's time to advertise Slayer's final Australian tour on Triple M, we wanted to make sure listeners could believe their ears. Agency: The Studio at SCA

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Subway: Fall in Love with Lunch Again

 TV   AUSTRALIA    December 17, 2018 10:50 (Edited: December 17, 2018 21:50)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c95ee_0000.png&width=200Mixing a little bit of love with humour, Subway is inviting its customers to fall in love with lunch again, via a new tongue-in-cheek campaign created by J. Walter Thompson Sydney. Believing its customers were becoming complacent about their lunch choices, Subway set out to showcase all its fresh new flavours, new sauces and seasonings, exciting new tasty combinations and new and improved core ingredients via the new campaign in a light-hearted and engaging way.

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Zensex: It should be avoided

 PRINT   PERU    December 17, 2018 10:33
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FDec%2Ftn_99154_Zensex_It+could+be+avoided+2.jpg&width=200This abuse can be avoided. To generate awareness when people don't use protection. Agency: Havas Lima

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