Seen and noted
"Boys will be boys." What does that even mean? It used to mean being brave, being strong, being tough. At White Ribbon, we know how important it is to let boys be so much more than that. This public service announcement, launched to coincide with Anti-Bullying Day, offers a heart-wrenching look at the roots of toxic masculinity, and how various inputs throughout a young boy's life tragically lead him towards acts of gender-based violence. Agency: Bensimon Byrne, Toronto
VIEW THE SPOT Hik Vision Security Cameras: Bangkok
Often, we publish our whereabouts or plans on social media. This can also be an "open invitation" to anti-social elements, who can take advantage of the situation. So, it's important to let your house stay safe, even when you're away.
Agency: Digitalin VIEW THE BANGKOK AD VIEW THE NEW YORK AD Terrawash: Boxers
Terra Wash Mg is 100% mineral based, non-toxic, eco laundry detergent replacement. One sachet will clean and deodorize your laundry better than standard laundry detergent. Terra Wash Mg is reusable for 365 washes, literally a few pennies per use. It is naturally anti-bacterial, non-toxic with zero synthetic chemicals, keeps the washing machine hygienic, and is only 14 cents per wash. Agency: Gitanos
VIEW THE BOXERS AD VIEW THE SOCKS AD VIEW THE TSHIRTS AD frank Health Insurance: frank Insurance App
frank Health Insurance has launched Australia's first voice app for the Private Health Industry (PHI) category, built for the Google Assistant. Created by whiteGREY, the 'frank insurance' app provides easy answers to the complicated PHI questions that plague the industry. To get access, users simply ask any google assistant to 'speak to frank insurance'. The app has been developed as an extension of frankâs 'easy as frank' brand platform. whiteGREY Head of Technology Juan Garcia said the voice app is designed for members and non-members alike, as both a customer utility and demonstration of frank's brand ethos.
VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT Sweden's Paralympic Committee / Toyota: The VR Para Experience
How can a football player score - without being able to see the goal? In collaboration with eye specialist Sabina Andersson Geimer, Toyota Sweden and the Swedish Paralympic Committee have developed the world's first Virtual Reality football game, which simulates different visual impairments. The aim of the VR-experience is to spread knowledge about visual impairments, and spark engagement for para-sports. In the game, which is the first of its kind, the player aims and shoots at a real football goal, while the experience of having visual impairment is simulated through a Virtual Reality experience.
Agency: The&Partnership Nordics VIEW OUTDOOR IBM: Watson the superfan: How AI is Changing the Game
IBM has been the official technology partner of the US Open since 1990, providing scores, stats and insight to tennis fans across the world. In 2018, we wanted to raise awareness for how integral the brand's technology is to tournament operations and for enhancing fan enjoyment of the game â and ultimately, how the same technology is being used to change the world.
Agency: GPJ VIEW OUTDOOR Taupo Violence Intervention Network: Danger Signs
We pay attention to danger signs everyday on the road, yet when it comes to domestic violence, the danger signs are often ignored, until it's too late. This commercial works to highlight those danger signs and provide an avenue for help.
Agency: NZME, Wellington PLAY THE SPOT Schweppes: Schweppervescence
Asahi Lifestyle Beverages has refreshed the Schweppes master-brand portfolio with Schweppervescence - a campaign via TBWA Melbourne, linked to the brand's roots, showing the enchanting movement of the Schweppes bubbles the moment the bottle is opened. TBWA Melbourne worked with director JH Beetge, Goodoil Films and Alt.vfx to bring the story to life through AV, which takes the viewer on a magical journey.
VIEW THE SPOT VIEW THE LEMONADE AD VIEW THE GINGER ALE AD NZ Transport Agency: Belted Survivors
Every year, around 90 New Zealanders die in crashes while not wearing their seatbelt. 30% could have survived had they belted up. They'd have been injured, but alive. Young rural males make up the majority of these fatalities. In their minds, seatbelts are for kids or pussies; to them, itâs an unnecessary accessory. To show them a seatbelt was a tool worth using, we flipped a sign of weakness into a symbol of survival. By turning the marks left behind by seatbelts in a crash, into a badge of honour. One that was proudly worn by the real people who survived because of it. Agency: Clemenger BBDO, Wellington
VIEW THE LIAM BETHELL AD VIEW THE JAMES MCDONALD AD VIEW THE WILLY CARBERRY AD VIEW THE WILL GILES AD VIEW THE RICK HAIRA AD VIEW THE DYLAN CHIRNSIDE AD VIEW THE DION PERRY AD VIEW THE KAHUTIA FOSTER AD VIEW THE DAN MASON AD McDonalds : Scales
This fashion film for AlphaTauri, created by Exposure, London, embarks on a journey defined by impressive innovation and urban adventure. Featuring a cast of young, motivated 'sunseekers', 'People of the New Sun' is a film set in an alternative reality in which we witness the rising of a new sun, and how a movement of pioneers chase those first rays to be empowered by its energy.
VIEW THE SPOT 20th Century Fox - Bohemian Rhapsody: Unleash Your Inner Freddie
Ralph USA has created this 'Unleash Your Inner Freddie' spot for 20th Century Fox - Bohemian Rhapsody.
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Booking.com debuted a dynamic new ad campaign empowering consumers to get off their social media feeds and actually 'Be a Booker' themselves. Created by Anomaly, the campaign celebrates bookers who turn their travel dreams into actions instead of just pinning, posting and swiping, while inspiring travellers to be bold and press the confirmation button.
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Welcome to 'The New Normal,' a journey through America's complex history with cannabis. Directed by Spike Jonze.
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Walmart partnered with six Red Carpet Stylists to dress the stars behind the scenes in Walmart Fashion. Shop the look Tara Swennen created for The Voice Actress.
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The new campaign for Creative Planning speaks directly to the lack of transparency in the wealth management industry through a series of bizarre situations. Ill-fitting suits, snake oil doctors, and other less-than-appetizing offerings are at the center of the comedic campaign edited by Lucky Post's Logan Hefflefinger and directed by MJZ's The Perlorian Brothers for The Richards Group. From concept to casting these delightfully cringe-worthy movie moments deftly highlight how financial advisors should focus on their clientsâ best interests, not shifty sales.
VIEW THE SPOT Activision Call of Duty: Black Ops 4: Operation Grand Heist
The well-known, MTV VMA-award winning visual effects team at Timber has joined forces with the Call of Duty: Black Ops 4 franchise in a campaign via 72andSunny, for the much-anticipated release of "Operation Grand Heist."
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McDonald's Argentina is open no matter when your tired. Agency: TBWABuenos Aires.
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Parque De Atracciones: Forget From 5
J. Walter Thompson, Madrid has illustrated this print campaign for Parque De Atracciones.
VIEW THE FIRST AD VIEW THE SECOND AD Greenpeace: Plastic Hand Grenade
Noah's Ark, Nigeria has illustrated this cheeky 'Make it Oral' print campaign for Oral-B.
VIEW THE 69 AD VIEW THE KISS AD VIEW THE BEHIND AD Executiva FM: Classics Generate Classics
Box Comunicacao have created these ads for Executiva FM
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Darling Park: Immersive Elevator Experience
Leading brand activation agency Traffik has created a series of multi-sensory experiences in the newly-refurbished Darling Park precinct, giving visitors the unique opportunity to enjoy iconic Australian natural wonders they may never get the chance to visit in real life. Users travelling up the elevators can look out to stunning views of scenic locations including islands, rainforests, deserts, beaches, mountains and sea cliffs.
VIEW OUTDOOR P&G: #mentaldownload
Despite the fact that nowadays family compositions and the roles within are changing, many women continue to be responsible for all logistics and decision-making in the home. This is why 71% of them suffer from mental load compared to only 12% of men. This is reflected in the study carried out on P&G's Proxima a ti website in Spain. As its name suggests, mental load is an invisible burden created by the constant mental effort, assumed by those responsible for what happens in the home. Confronting this situation, P&G working with Proximity Madrid has developed the #descargamental (#MentalDownload) project. It has involved carrying out a study, interviewing over 2,400 people, men and women, between the ages of 25 and 49, living as a couple, with or without children, across Spain, and covering the issue of daily responsibilities in the home.
VIEW THE CONCEPT Perth Children's Hospital: Steps
There's some moments in the life of a child you'll never forget.
Agency: The Brand Agency PLAY THE SPOT
Japanese car maker Suzuki has launched a major brand revamp as part of a market re-positioning and wide-ranging transformation in Australia. The 'For FUN's sake' campaign is the brainchild of Deloitte Digital, representing its continued growth as a creative consultancy. The new campaign embraces the raw essence of the Suzuki brand in Australia that delivers unbeatable value, legendary reliability and guaranteed quality, without compromising the fun of being a 'driver'. The rebrand will be visible via a throughâthe-line campaign spanning TV, print, online and outdoor. More campaigns will follow promoting Suzuki's unique range, including the newly released smash hit Jimny SUV. A public relations campaign will complement the marketing and customer service investments.
VIEW THE SPOT Emma Mattresses: Don't Worry, Sleep Happy
MOTOR Kommunikation GmbH, Berlin has introduced 'Frank' in this new testimonial spot for Emma Mattresses.
VIEW THE SPOT Eclipse Mints: Share a Little More
Eclipse Mints and Clemenger BBDO Sydney have launched a new brand platform, "Share a Little More." The new platform represents a shift for the brand as it looks to inspire and celebrate real, authentic moments and the role that sharing a mint has to play in creating a moment of connection. Launched via a spot developed in partnership with acclaimed director Jeff Low, the film shows a young couple escaping a world of fake connection by removing numerous emoji masks to share a mint, share a moment and create a connection.
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Saturday, 23rd February 2019, men's care brand Harry's launched a unique partnership with Premiership and England footballer Harry Kane. The campaign, devised by creative agency Brothers & Sisters, embraces difference, integrity, hard work and determination.
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Directed by Michal Sablinski, the spot sets an oneiric dairy world and positions Alpura as the natural leader of the category, starting from a fresh point of view. Agency: BBDO Mexico
VIEW THE SPOT Barilla: The Party - Extended
72andSunny, Amsterdam has created the next installment in Barilla Pasta's global campaign starring tennis ace Roger Federer and alpine skier star Mikaela Shiffrin. Spanning TV, press, cinema and online, the fully integrated global campaign showcases Barilla Pasta as a delicious, elegant and joyful food choice for modern living - part of the brand's 'Masters of Pasta' strategy which encourages home cooks to elevate their pasta dishes to something memorable.
VIEW THE EXTENDED SPOT VIEW THE 60 SECOND SPOT VIEW THE INTERVIEWS SPOT
Holden presents their best SUV line-up yet, in their latest campaign developed by GrowthOps business, AJF Partnership. Filmed in and around Wellington, New Zealand, Holden's five SUVs retrieve a stolen painting in a fast-paced, action-packed commercial that showcases the diversity of their SUV range. With the recent arrival of the Acadia SUV, joining the Trax, Equinox, Tourer, and Trailblazer SUVs, Holden continues to meet the different needs of Australian and New Zealand drivers.
VIEW THE SPOT Motor Accident Commission of South Australia: No One Is Driving
Distractions like texting, eating and applying make-up take your attention away from what you should be doing in the driver's seat. When that happens, who's in control? Agency: kwp! Adelaide
VIEW THE MUM AND DAUGHTER SPOT VIEW THE BUSINESS GUY SPOT VIEW THE YOUNG GIRL SPOT VIEW TEXTING OUTDOOR VIEW MAKEUP OUTDOOR VIEW EATING OUTDOOR LISTEN TO THE SPOT Intuit QuickBooks: Credits Where Credit's Due
QuickBooks is a champion of the the self- employed. 85% of the movie industry work for themselves, so at a time of year when the spotlight is on the big names in Hollywood, we wanted to shine a light on the lesser-known crew who help make the movies happen. The people who never get to walk the red carpet. Posters highlighting some of the crew behind 'A Star is Born' appeared in the cinema where the film is playing, along with fly posters around Hollywood.
Agency: TBWA Chiat Day VIEW THE ERIC AD VIEW THE ALBERTO AD VIEW THE NINA AD VIEW THE BOB AD Offset by Shutterstock: Playing with Baby
All stereotypes start with a search. At Offset we created a new category to be more representative in the world we live in. Inclusion also start with a search.
Agency: Mercado McCann VIEW THE BABY AD VIEW THE FRENCH KISS AD VIEW THE RUNNING AD VIEW THE DISHES AD Derry Girls: Derry Girls Mural Painting Time-Lapse
Channel 4 has today launched its full marketing campaign for the new series of hit comedy, Derry Girls, produced by 4Creative for Channel 4 Marketing. Inspired by the tradition of murals in Derry, the campaign features at its heart posters of a celebratory mural of the cast commissioned by Channel 4 and created by Derry not-for-profit social enterprise group, UV Arts.
VIEW OUTDOOR VIEW THE TRAILER SPOT Reporters Without Borders: Fonts for Freedom
More and more media organizations are censored or closed and journalists arrested. These are drastic measures taken by oppressive regimes to limit freedom of press. As a reaction Reporters without Borders Germany launched the campaign FONTS FOR FREEDOM, conceived by Serviceplan Campaign Hamburg to turn the fonts of prohibited newspapers into symbols of press freedom.
VIEW THE CONCEPT Samsung Fire & Marine Insurance: Firevase
More than 10,000 residential fires occur in Korea every year but, despite the knowledge that having a fire extinguisher at home is like having a fire truck arrive immediately at a fire's early stages, as well as a recently passed law requiring all homes to have a fire extinguisher, a study showed that 58 percent of households still did not have one in 2017. The study also revealed that people who did have fire extinguishers at home stored them in hard to reach places or forgot about them entirely. Cheil Worldwide Korea turned its creativity to the problem, designing a product called "Firevase" which ingeniously disguises an extinguisher as a beautiful vase of flowers that looks great placed anywhere in the house. Firevase is also easier and safer to use than regular powder-type fire extinguishers. Users can put out a residential fire simply by throwing the vase into the fire. The exterior is made of up two layers and holds a non-irritating extinguishing agent made from rigid PVC for safety. The Firevase is designed to explode when it contacts the fire, releasing potassium carbonate to start a rapid cooling reaction that suppresses oxygen and smolders the fire. Beginning on September 1st, Samsung distributed 100,000 Firevases to customers, including to those who lived in areas designated by the Korean Government as "fire-prone," such as traditional Korean villages.
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