Seen and noted
Bud Light unveiled "#PostyStore" and "#PostyBar", two new spots featuring Bud Light Seltzer and Grammy-nominated Bud Light fan, Post Malone. Instead of a traditional launch, the brand is opening up their biggest marketing moment of the year to the fans. Bud Light made two funny ads featuring Post Malone and cannot decide which one to take to Super Bowl LIV as their official in-game commercial. Now the brand is looking to their fans to share their input and help determine which commercial will air in the big game.
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Asda has launched a new Valentine's-themed ad in its tongue-in-cheek "Don't Compromise" campaign, demonstrating that when it comes to quality and price at Asda, there's no need to compromise. The TV and online ad, created by AMV BBDO, is the second in the series and centres on a couple making plans for their date night. The man wants to go to the theatre, while the woman wants to see an action movie.
VIEW THE SPOT Audi: Let It Go
In order to change where we're going, we need to let go of the past. That's the message Audi will boldly deliver during the fourth quarter of Sunday's Big Game broadcast, as the company ushers in a new era of mobility with a new global campaign. The cinematic spot features actress Maisie Williams behind the wheel of an Audi e-tron Sportback, confronting the cultural norms that have gotten us to where we are today. Her interpretation of the hit song "Let It Go" from Disney's Frozen serves as the soundtrack, encouraging viewers to join Audi in letting go of the past and embracing a more sustainable future.
Agency: 72andSunny, Amsterdam. VIEW THE SPOT TurboTax: All People Are Tax People Extended Remix
TurboTax, the nation's leading online tax preparation service from Intuit Inc. Has unveiled "All People Are Tax People Remix," a music video styled film that will air during the NFL Super Bowl LIV. The Super Bowl is a moment in American culture that brings people together to celebrate what unites us - football, family, food and, of course, taxes.
Agency: Wieden + Kennedy, Portland VIEW THE SPOT
Australia's #1 facial skincare brand, Olay, is back at the Super Bowl with an ambitious new ad, created by North American advertising agency, Badger & Winters, which continues the brand's commitment to inspire women to face anything and help close the gender parity gap. Olay's Super Bowl ad features comedian, Lilly Singh and actress, Busy Philipps who take a trip into space with retired astronaut Nicole Stott.
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For the first time since 2014, SodaStream, the global sparkling water brand working to reduce single-use plastic waste, will be back at the Big Game. Today, SodaStream is releasing its 74-second version of the stellar spot which takes viewers on a journey to find water on Mars. SodaStream will use the biggest commercial stage of the year to show people around the world the new way to make fresh, sparkling water in seconds at home. Developed by Goodby Silverstein & Partners, the 30-second spot will air after half time, immediately prior to the third quarter.
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The Grand Big Mac is back on McDonald's menus for the 3rd year in a row, allowing Big Mac fans to spend more time with the taste they love. The Big Mac is an icon in the world of burgers, with legions of devoted fans around the world. In this new campaign from Leo Burnett London, the love that Big Mac fans feel for their favourite burger is the basis for the film at the centre of the launch campaign.
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Xbox and McCann London are proud to announce the launch of "The Rough Guide to Xbox" on January 30. Created in partnership with Rough Guides, one of the world's leading travel guide publishers, the book is Rough Guides' first-ever edition dedicated to virtual worlds, and works as a fully-functioning travel guide, exploring the stunning beauty of games beyond traditional gameplay.
VIEW THE PARADISE ISLAND AD VIEW THE VALLEY AD VIEW THE ROUGH GUIDE 1 AD VIEW THE ROUGH GUIDE 2 AD VIEW THE ROUGH GUIDE 3 AD VIEW THE ROUGH GUIDE 4 AD
In Brazil, finding the ideal apartment is not an easy task. The recent value increase of the sector makes it difficult to find larger properties, forcing people to live in smaller and smaller places. Our solution was to show that a superior footage product with a smarter room division can be a better option compared to the compacts sold there.
Agency: PAGU VIEW THE FIRST AD VIEW THE SECOND AD Dr Martens: Berlin Wall
The latter half of the 20th century was a time of immense change, with millions across the globe making a stand against inequality, war and apathy. We may never know their names, but they were the ones doing the hard work of mass resistance to the status quo - many of them doing it in their Docs. Leveraging the Dr Martens legacy and iconic design we recreated some of these historical turning points with a boots-on-the-ground focus, producing a fitting tribute to the countless Doc wearers who stood up for what they believed in and cementing the brand's role in shaping modern history.
Agency: Promise VIEW THE BERLIN WALL AD VIEW THE MARTIN LUTHER KING AD VIEW THE WOODSTOCK FESTIVAL AD Ford: When You See It, It's Not Too Late
The Pre-Collision Assist feature uses camera technology to detect a potential collision with pedestrian directly in front of yours during day or nighttime driving. If a potential collision is detected, an alert sound is emitted and a warning message displays in the message center. If your response is not sufficient, Automatic Emergency Braking (AEB) will precharge and increase brake-assist sensitivity to provide full responsiveness when you do brake. If you donât take corrective action and a collision is imminent, brakes can apply automatically.
Agency: LCT VIEW THE FIRST AD VIEW THE SECOND AD KiwiHarvest: KiwiHarvest Annual Report
Upcycled ad billboards used to create appetising 2019 KiwiHarvest Annual Report.
KiwiHarvest is a not for profit that captures surplus food destined for landfill and diverts to agencies who directly address food insecurity in New Zealand. To highlight this deserving cause Wunderman Thompson has designed and produced a unique Annual Report that aligns with KiwiHarvest's core principle of repurposing valuable resources discarded by the food industry. VIEW THE FIRST AD VIEW THE SECOND AD McDonald's: Big Mac
Building on the brands heritage of iconic out of home advertising, this latest instalment serves time relevant reminders of hero menu items such as the Sausage & Egg McMuffin, Big Mac and Filet-O-Fish. Created by Leo Burnett London, in collaboration with renowned typographer David Schwen, the eye-catching creative features ingredient stacks that are so recognisable, viewers of the work create their own association back to the McDonald's products they are referencing.
VIEW BIG MAC OUTDOOR VIEW MCMUFFIN OUTDOOR VIEW THE BIG MAC AD VIEW THE MCMUFFIN AD VIEW THE FILLET O FISH AD Göteborg Film Festival: The Square
This square takes up 4% of the ad. That's the same amount of space that female filmmakers have in Hollywood. So, half of the films we're showing this year have been directed by women. Read more about our 5050 Vision initiative at goteborgfilmfestival.se
Agency: Stendahls VIEW OUTDOOR Renault: Dust(ER) StoriesP&G: When We Come Together
For the first time in its history of Super Bowl ads, P&G will bring together seven of its iconic brands in a TV commercial co-created by people across the country starting today by visiting the interactive site WhenWeComeTogether.com. Visitors to WhenWeComeTogether.com will be able to direct the action in real-time to select how they want to see Head & Shoulders' spokesperson Sofia Vergara and her guests come together to tackle an epic Super Bowl party messy surprise.
Agency: Grey Midwest VIEW THE TEASER CONCEPT
The most famous visitors in the universe are coming to Walmart. They come in peace. They also come for groceries and beyond. Enjoy the uncut version of Walmartâs galaxy-famous commercial, Famous Visitors.
VIEW THE EXTENDED SPOT VIEW THE 60 SPOT Google: A Little Help Before The Super Bowl
Google has launched these two spots for Super Bowl LIV. The first spot follows a man reminiscing about the love of his life with a little help from Google. The second spot titled 'A Little Help Before The Super Bowl' answers the same questions Americans ask every year.
VIEW THE LITTLE HELP SPOT VIEW THE LORETTA SPOT Marcha for la Vida : Dimension
This campaign from Geometry aims to show the number of jews who were murdered during the 54 months of Auschwitz to the commemoration on January 27 of the International Holocaust memorial day.
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Now everyone can have the super power of Cheetle at their fingertips. Check out the Cheetos Super Bowl spot starring new Cheetos Popcorn. Agency: Goodby, Silverstein & Partners, USA.
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Subaru Canada is taking a fresh approach to remind drivers that there's nothing safer than a Subaru. The campaign leverages a series of TV and online videos that demonstrate a variety of features that consumers can expect to help keep them safe, while on the road. One of the videos opens on a man and his dog running through tough winter conditions with ease, while everyone else is slipping.
Agency: Zulu Alpha Kilo, Toronto VIEW THE BIG SLIDE SPOT VIEW THE DOG WALK SPOT VIEW THE UMBRELLA SPOT Avocados from Mexico: The Avocados from Mexico Shopping Network
In 2019, the U.S. imported more than 2.1 billion pounds of Mexican avocados-of which more than 285 million pounds were imported the five weeks prior to the Super Bowl. We expect numbers to increase in 2020. And, what's a Super Bowl party without guac and chips!? To get fans excited about what they will be consuming both with their stomachs and their eyes, Avocados From Mexico released their official Super Bowl spot today.
Agency: Energy BBDO, Chicago VIEW THE 60 SECOND SPOT VIEW THE 30 SECOND SPOT
Katie Sowers is a woman of firsts. She is not only the first woman to coach for the San Francisco 49ers, she is the first woman to coach in the NFL Playoffs, and on February 2, she will become the first woman to coach in the Super Bowl. Ever. Her story is empowering and inspiring for the next generation of girls and women, and for anybody who aspires to lead. But unlike Jackie Robinson, Billie Jean King, and other game-changing leaders in sports, too few people know the Katie Sowers story.
Agency: McCann, New York VIEW THE SPOT 1Life: Grow
Change Is Inevitable, But Growth? That's A Choice. Life's filled with ups and downs, hard knocks and new beginnings. You can't always control it but you can plan for it. And when your plans perfectly match the ambitions you have for your family, you can help turn life's set-backs into steps forward.
Agency: Fox P2 VIEW THE SPOT National Office Furniture: “On Trend”
National Office Furniture has launched a campaign created by Craft creative agency Tom, Dick & Harry Creative Co. (TDH) for a new brand of ancillary furniture, Etc. The line combines internationally-inspired designs with National's industry-leading customer service. TDH came out first in a competitive review that involved several agencies and was awarded the assignment in June 2019.
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The new HORMEL Chili campaign aims to bring people together by sharing food that promotes a good time. Created by BBDO Minneapolis and launched on January 20th, the spots feature real life moments where people could use an easy dinner upgrade to their typical dinner routine. Once they taste the HORMEL Chili, they're hit with excitement that's so uncontainable, they begin moving uncontrollably.
VIEW THE IT TAKES TWO SPOT VIEW THE FAMTASTIC SPOT Amazon Rainforest ConservancyAdidas: 100% Unfair
Who said anything about fair in this Adidas spot? The world's most iconic boot, redesigned with revolutionary Demonskin technology. The Predator 20+ is '100% Unfair.' Agency: TBWANEBOKO, Amsterdam.
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People want to do everything they can to make their home a sanctum, live by their values and fulfill their individual needs. Everyone knows that IKEA sells affordable furnishings, but not everyone knows that IKEA makes choices - throughout their business and their supply chain - to have a more positive impact on people and the planet. The new Olivier Gondry-directed campaign via Ogilvy, New York, is called 'Why We Make' as it outlines the purpose and the 'why' behind many of IKEA's long-standing corporate practices and initiatives.
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If given the choice of all the cars in the legendary Porsche Museum in Stuttgart, which car would you choose if you had to catch a stolen Porsche? Starring the all new Taycan, The Heist takes you on a heart-pounding chase with an all-star cast of cars from the Porsche Museum in Stuttgart, Germany - home to the global headquarters of Porsche - and through the backdrop of beautiful German locations like Heidelberg, Heppenheim and the Black Forest. Agency: Cramer-Krasselt Chicago.
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It's not the roar of the crowd. It's the quiet voice that refuses to give up. Tough never quits in this KIA big game teaser created via David&Goliath, Los Angeles.
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America, look beyond the labels. You might be surprised by what you find. For this year's Super Bowl LIV commercial, Budweiser is showcasing the extraordinary people that represent the best of America. This Bud's For You. Agency: DAVID Miami.
VIEW THE SPOT SodaStream: Something Big is Bubbling
'Something Big is Bubbling' in SodaStream's Super Bowl LIV spot featuring Bill Nye. Agency: Goodby, Silverstein & Partners, USA.
VIEW THE SPOT ANZ: Good Sport
Kiwis love their sport, so much so that in any given week 95% of young people and 73% of adults take part in it. And sport not only benefits our physical health, it helps with our mental well-being, social cohesiveness and community. ANZ has been supporting Kiwi sport for over 20 years with grassroots and professional sponsorships across cricket, netball, the Olympics and the Paralympics. Now, they are investing in a new 'good sport' initiative.
Agency: TBWANew Zealand VIEW THE SPOT Uber Eats: Not Everyone Can Watch Live
Not everyone can watch the greatest tennis players in the world live from the Rod Laver Arena during the Australian Open. So the team at Uber Eats and creative agency Special Group have done it again and created more great moments that will serve as a reward for those catching the action at home. Uber Eats has enlisted the help of the biggest names in tennis, and now combined them with the star of Australian television's most viral campaign of 2019, Sharon Strzelecki, to bring even more entertainment and joy to viewers of the tournament.
VIEW THE SHARON SPOT VIEW THE SHARON AND SERENA SPOT VIEW THE SERENA SPOT VIEW THE KYRGIOS SPOT VIEW THE ALEX DE MINAUR SPOT SAAQ: It Has To Stop
Great Guns director Olivier Staub, creative agency Lg2, and creative director Luc Du Sault, have debuted a powerful and dynamic new campaign for SAAQ (Societe de l'assurance automobile du Quebec), highlighting the danger of using a mobile phone whilst driving. The intriguing cinematic piece uses stunt performers and impactful photography to recreate brutal collisions that occur when drivers become distracted.
VIEW THE TV SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Un Rien C’est Tout: Dots
FF Los Angeles, in partnership with Bordeaux, France-based non-profit organisation, Un Rien C'est Tout have launched a new campaign. The non-profit works with French e-commerce brands to provide shoppers to donate one euro (or more) while shopping both in-store and online. Conveying the message that 'For you, it may be nothing, but for others, it is a lot,' FF Los Angeles took an artistic approach to the non-profit's first brand campaign.
VIEW OUTDOOR Guest Judge: Tristan Graham, CD, Goodby Silverstein & PartnersThis week's guest judge is Tristan Graham, creative director at Goodby Silverstein & Partners, San Francisco. Winner: Cool Ranch Doritos "Monologue". It's always a little awkward when two of the six TV ads you've been asked to judge were made by the agency you work for. More awkward still when you think that one of those ads from your agency is actually the best ad of the week. But hey, what can you do? READ MORE Allianz Ireland: Leagues 2020
Allianz Ireland has launched the latest TV advertisement from its 'We Cover Courage' campaign, developed by creative agency In the Company of Huskies. Building on the 'We Cover Courage' campaign which ran throughout 2019, Allianz Irelandâs latest commercial celebrates its 28 year-long sponsorship of the Allianz Leagues and explores how sport at all levels can inspire people to be courageous in their day-to-day lives.
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