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Seen and noted
 Nike has released 'You Can't Stop Us', the third film in its campaign of the same name, which debuts to coincide with the NBA's return. Narrated by Megan Rapinoe, the spot celebrates sport as a source of inspiration. Its action shares a dynamic split screen series detailing 36 pairings of athletes and relating the kinetic movement of one sport to another. Created by Wieden Kennedy Portland, Pulse Films director Oscar Hudson brings his trademark technical talents to bear on the 90-second film, deftly weaving archive footage into something new and unique.VIEW THE SPOT Marie Keating Foundation: Don't Cook Yourself Rothco, part of Accenture Interactive, launches a new campaign for skin cancer prevention for The Marie Keating Foundation. With summer comes the dusting off of everyone's barbecues - ready to be fired up again. And this summer that's truer than ever, as more people are cooking at home and spending more time in the garden. Everyone loves getting out the grill under the sun, but the question very quickly becomes "what's cooking - the BBQ or the person using it?". VIEW THE SPOT  The brand defies conventions by leaning into the feelings of irritability and frustration that arise from occasional constipation, helping consumers see gut health in a whole new light. Through an innovative set of vocabulary calling out how constipation can lead to a bad mood, the new bold and empowering campaign, created by Energy BBDO, Chicago, talks about an embarrassing topic in a refreshingly playful and relatable way. VIEW THE SPOT Tipco: Fruit Juice Insurance Due to the outbreak of Covid-19, people started to pay attention to health insurance as they need something to help assure their safety and financial stability. If they are sick or are infected, yet still have some money to spend or something to compensate their loss, that would ideal for them. TIPCO will change all the perception about the same old way of fruit juice benefits telling and was the first fruit juice brand that will be health insurance for the consumers at a better price than any insurances. Agency: Brilliant & Million VIEW THE SPOT Peninsula School Feeding Association: Hungry Girl The latest University of Cape Town report reveals 3 out of 4 children go hungry every day because 30% of our population live in poverty with food insecurity. The Peninsula School Feeding Association (PSFA) is non-profit organisation established in 1958 when the government at the time discontinued the national school feeding programme. To date they provided over 1,7 billion nutritious meals to hungry school children across the Western Province.Agency: Duke VIEW THE AD  The three TVCs capture the wacky and humorous essence of the brand, bringing to life the tag line, BOOM MACHA DE, through comical hyperboles. With a common theme of exaggerated humor, which is stretched' like a bubblegum, each film is playful and funny and promises to make the viewers smile with the over-the-top reactions. VIEW THE FISHBOWL SPOT VIEW THE GRANDFATHER AND GRANDSON SPOT VIEW THE BICEPS SPOT Irish National Lottery: 30 Lottery Millionaires The Irish National Lottery has launched its latest '30 Lottery Millionaires' campaign created by Core. Set to Elvis Presley's classic track 'If I Can Dream', the spot shows a below-par golfer pulling off a wonder shot hole in one, telling punters that dreams can come true VIEW THE SPOT  Working in close collaboration with the team at creative agency PARTNER, Tendril pulled out all the stops to craft this adrenaline-pumping product film showcasing the latest in VIZIO P-series TV PARTNER design and technology. The mandate was to portray a beast of a machine, bursting with pure power and confidence. VIZIO TV's are a synergy of power, technology, and beautiful design. Tendrilâs creative development process was focused on designing a series of eye-popping, high-energy technological abstractions representing key product features. Tendril intercut these abstractions with a sleek and minimal set, designed to compliment and showcase the TV and the incredible image quality that VIZIO is known for.VIEW THE SPOT Maserati Ghibli: Spark The Next Created by AKQA, Shanghai, part of the live stream experience was produced in a highly customized LED recording studio, simulating an interactive surrealistic version of Shanghai. The first Maserati Ghibli was unveiled in 1966 at the Turin Motor Show. Now, 54 years of car launches and innovations laterVIEW THE SPOT Thai Health Promotion Foundation: Replacing Alcohol Bottle Leo Burnett Bangkok in partnership with the Thai Health Promotion Foundation encourage people to stop wasting their time drinking and get to work for a better life instead. During these hard times, while many people are hustling doing extra jobs and putting in more work to strive for a better life. VIEW THE SPOT The Emirates Nation Brand: Kevin Hart Mars Shot The Emirates and FP7//Dubai Partner with Kevin Hart to make your biggest dreams come true. In less than half a century, The Emirates has grown from a sparsely populated desert to a global destination. Established on the inspiring principle that "the impossible is possible", the young nation has gone beyond housing an array of record-breaking landmarks and touristic destinations to becoming a vibrant community and commercial hub that brings together over 190 nationalities. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT  Now the deaf can text directly to 911. And 911 can reply back. In just seconds. Because whether you're facing a fire, robbery, hurricane, or heart attack, no one should ever be denied the right to be heard. Deaf 911. The emergency app that gives deaf people a voice.Agency: Saatchi & Saatchi Wellness VIEW THE HOLLER AD VIEW THE SCREAM AD VIEW THE YELL AD  The main symbol of Maringa is its cathedral. Every visitor wants to know the popular postcard of the city. But, another way to discover the city history is by its coffee, Maringa coffee.Agency: Bangboo VIEW THE AD myPlates: More Than a Plate myPlates has launched this new campaign via Custom Creative, directed by Jonathan Nyquist.VIEW THE 30 SEC SPOT VIEW THE ARTIST SPOT VIEW THE OUTDOORS SPOT VIEW THE TRADITION SPOT  Burger King has teamed up with one of the most legendary UK rap artists, Tinie, to offer a bespoke virtual performance of the music maestroâs summer anthem Whoppa, on a Whopper. For a limited time, Burger King UK customers will be able to scan a special QR code on their Whopper burger, which will generate a miniature of Tinie, performing his latest hit 'Whoppa', with the iconic signature burger as his stage. In a flame-grilled new frontier for the music industry, Tinie brings the energy and flavour of his latest single to the masses through an innovative and world-first format. Agency: BBH, London VIEW THE SPOT  Pizza for dinner again? Mix it up by Autocorrecting pizza to Popeyes. Watch the video to learn how, and get $5 off a Family Meal when you post your screenshot with #LoveThatAutocorrect.Agency: GUT, Miami. VIEW THE SPOT  Devondale believe great milk comes from cows that 'Graze Free.'Agency: Saatchi & Saatchi Melbourne. VIEW THE SPOT  There's a lot of new rules in baseball this season. So, Samuel Adams invited two Boston legends to give a rundown of the biggest changes in this spot via Goodby, Silverstein & Partners, San Francisco.VIEW THE SPOT  Global water technology company Xylem have teamed up with creative agency Brave, on a new film and campaign to drive awareness of escalating water challenges. Released on World Conservation Day, 'The End of Football' is the latest brand activation through Xylem's partnership with Manchester City to educate football fans about the serious and growing water challenges facing our planet. Award-winning London agency, Brave, was the creative force behind this latest film. VIEW THE SPOT  With an extremely fast award to shoot turnaround time, Cineburo quickly scouted locations and obtained shooting permits for the multiple location shoot including underwater scenes to match the director's storyboard. As experts in the region, Cineburo took Somesuch to picturesque pools, beaches and secret spots to shoot real people in their favourite environments.Agency: Ludwig VIEW THE SPOT  If it's worth something to you, then it's worth something to us.Agency: Ogilvy, Melbourne VIEW THE SPOT Wendy's: #GrownWithLove In keeping with Wendy's commitment to serve the freshest salads, Wendy's Canada has announced they will be serving 100 percent greenhouse grown Canadian lettuce. The move introduces locally grown lettuce which uses up to 90% less water*, no pesticides and - with the help of a new ad campaign - lots of love. There is a wealth of scientific research that suggests that plants grow better when shown a bit of love. So, Wendy's creative agency, McCann Canada, had the idea to put that research to the test.VIEW THE CONCEPT Tourism New Zealand: PLAY NZ Tourism New Zealand is inviting the world to PLAY NZ, emulating an open world-style gaming experience that lets people explore some of New Zealand's greatest attractions in a completely new way. PLAY NZ effectively brings to life New Zealand as a game. As Australians are spending more time indoors engaging in online or virtual experiences, game usage has skyrocketed with a 75%* increase since March. Designed to engage the growing online gaming audience, PLAY NZ shows off New Zealand as the ultimate place to come PLAY by gamifying the experience of visiting New Zealand. Partnering with Twitch, YouTube, actor Julian Dennison, social media content creator William Waiirua, and cultural influencers from the online and gaming communities, Tourism New Zealand set out to market the country like a real role player game, with really realistic graphics. The campaign kicked off with a virtual press conference unlike any other, by inviting media to join a live streaming platform, Twitch. Gaming influencer, Loserfruit, led the charge by sharing a simulated live walkthrough of her experience of PLAY NZ. The roll-out included trailer films and reviews to tease the gaming community ahead of the premiere.VIEW THE CONCEPT  Nottingham Forest fanatic (don't mention the playoffs) Keane Pearce Shaw (KPS) has directed his first commercial through Riff Raff direct with EA Sports, creating a refreshingly textured campaign trailer for FIFA. Riff Raff's Nursery of Evil director brought together the new generation of football stars (virtually) under the restrictions of remote shooting - Kylian Mbappe, Erling Haaland, Joao Felix and Trent Alexander Arnold. With all four players located in different cities and club restrictions on face-to-face interaction, KPS coached the footballers through putting down the video game controller and picking up a video camera. VIEW THE SPOT United Way / Truist Financial Corporation: United We Stand New York agency StrawberryFrog were briefed by United Way & Truistin partnership to help reposition the United Way brand for a new generation. Led by StrawberryFrog's ECD Tyler DeAngelo, this new spot 'United We Stand', directed by Fredrik Bond at MJZ, features First National Youth Poet Laureate Amanda Gorman with her original poem inspired by United Way about all that can be achieved when people unite for their communities. VIEW THE SPOT  How do you sell Kia's connectivity features? With a hippie, a roller girl and a skeleton dog, of course. The new Sorento is Kia's most complete car to date. It's powerful, comfortable, safe, hybrid and now...fully connected. With features such as Find my Car and Voice Recognition, the UVO CONNECT app makes sure drivers are always in touch with their Kia, wherever they are. So, when Kia Motor's global creative agency, Innocean Berlin, was tasked with communicating this novelty in a way that would grab people's attention, the answer was quite obvious: why not have an old hippie lost in a supermarket parking lot since the 60's? VIEW THE SPOT Newfangled Brew Works: El Patio Can Design quench's job was to create a visual identity for upstart brewery Newfangled and its full suite of products that encapsulated the attitude and style of the brewery, and the beer itself. Known for its quirky, modern, fun, and laid-back atmosphere nestled in a modern, autonomous neighborhood, Newfangled is an anchor where friends, neighbors and locals enjoy new takes on traditional beer recipes. Its inaugural beer, El Patio, is meant to be enjoyed wherever relaxation and sunshine meet. VIEW THE FIRST AD VIEW THE SECOND AD Almacenes Éxito: If Oranges Could Talk We needed people to know that our Frescampo's orange juicies are 100% natural, and our budget was way to low compared to our competitors. But what we do got was oranges. So we let them advertise the juices in the supermarkets. The fruits were tagged through laser labeling and left in stores to do their job. With a minimum investment we reached 13.000 people a day and juice sales increase by 17%Agency: Colombia VIEW OUTDOOR  As sports facilities are gradually reopening in Canada, Decathlon wanted to remind Canadians that after a long hiatus it's finally time to get outside.Agency: Rethink VIEW BIKE OUTDOOR VIEW GOLF OUTDOOR Bega Cheese: Purple Hive Project Bega Cheese Limited (Bega) have launched a new honey product, B honey. Created with creative agency Thinkerbell, B honey is focused on the proposition 'it all starts with a bee'. Inherent to B honey is a commitment from Bega to support the honey bees. To this end Bega and Thinkerbell have developed and launched the 'Purple Hive Project', an innovation designed to try to ensure the viability of the Australian honey industry, not just for B honey, but for all honeybee pollination dependent industries.VIEW PURPLE HIVE OUTDOOR VIEW THE INSIDE THE HIVE CONCEPT Burger King: Christmas in July DAVID Sao Paulo / DAVID Miami have released this 'Christmas in July' campaign for Burger King.VIEW THE SPOT  Radiocentre, the industry body for commercial radio, is airing new ads to encourage advertisers to invest in the medium. As lockdown restrictions continue to be eased and streamed radio listening continues to be high, the two new 30-second radio spots, created with Eardrum founder Ralph van Dijk, focus on the speed with which an ad can go from brief to broadcast and radio's ability to cut through. The ads develop the theme of Radiocentre's 'Welcome to Radio' campaign from last year, presenting radio as a 'world first' and a 'technological breakthrough', in the style of high-profile tech launches. The first spot, 'Speed', promotes radio as a medium where you can "write your ad today, record it in the morning and be on air by the evening," while 'Impression' reminds advertisers that radio ads will always be heard because they are "unskippable and unblockable".PLAY THE SPEED SPOT PLAY THE IMPRESSION SPOT Volkswagen T-Roc and T-Cross: You’ll Just Want One SUV's are normally a purchase born out of need. A growing family. Or just you growing up a bit. The T-Roc and T-Cross on the other hand are a want. They're cars unashamedly for the driver. They see one, they want one, they buy one. Think of them like, a really expensive pair of shoes. Agency: DDB SydneyVIEW THE SPOT  Publicis Italy has released this 'Back To The Bars' spot for Heineken which showcases all the awkward elbow bumps, air hugs, socially distanced cheers and more, to remind us all that plenty of ways to #SocialiseResponsibly to keep the bars open.VIEW THE SPOT Cercle Bruges / Kappa: The Only Colour That Matters As Belgian soccer competitions are preparing to restart in august, first division club Cercle Bruges reveals its new season kits accompanied by a powerful stand against racism. "The only colour that matters is the one in which we play the game." With this powerful statement, molded into an equally powerful online video, Cercle Bruges joined forces with sports brand Kappa in announcing its colours and shirts for the 20/21 season. With this statement, Cercle hopes their slogan "we beat as one" to become more relevant than ever. Agency: Talk of The Town, Ghent. VIEW THE SPOT  Indiana Production launches campaign dedicated to Jeep Renegade 4xe and Compass 4xe. The new electrified models born in Italy and aimed at the EMEA region, are pioneers of the 'green' evolution of the brand. The spot, whose creativity is signed by Leo Burnett Turin, is produced by Indiana Production Milan and planned by Starcom on the web and television. With the new hybrid cars, equipped with Plug-In Hybrid engines capable of not emitting CO2 in full-electric mode, Jeep declares to have traced a future characterised by connectivity, electrification, driving fun and eco-friendly technologies.VIEW THE SPOT Nestle: Nutrition Cart Obesity in the Middle East is twice the global rate. It's often said, healthy habits start at home. The problem is, families can't eat healthier if they don't have the right ingredients available to enjoy a balanced diet which is why Geometry Global MENA launched the 'Nestle Nutrition Cart' campaign.Agency: Geometry Global MENA VIEW OUTDOOR Post It: Stronger Together As corporate sponsors of the 2020 Twin Cities Pride Festival, 3M tapped BBDO Minneapolis early in the year to create an activation for Post-it Brand. But then plans shifted. Then shifted again. First for Covid-19. Then for George Floyd. So, BBDO put out a message of unity to be shared with our community. Using 7,500 Post-it Super Sticky Notes, the team created a simple rainbow mural on a black Post-it Super Sticky Note background reading 'Stronger Together.' The mural was placed on a wall outside of famed music venue First Avenue; first made famous by Purple Rain, and now home to a newly minted star in honour of George Floyd.VIEW THE TV SPOT VIEW OUTDOOR Canon: Truthmark Uncle Grey Copenhagen has launched this 'Truthmark' campaign powered by Canon which allows people around the world to find out the truth about the images they see in the media.VIEW THE CONCEPT Volkswagen : Value: Chopsticks From a 5-year warranty, to exemplary safety, and class leading tech, when you buy a Volkswagen you can expect more than just the best in European craftsmanship. This campaign via DDB Sydney showcases a world where everyone feels the need to raise their game to meet the newfound expectations of the Volkswagen driver. Because everyone knows, Volkswagen drivers expect a little more. PLAY THE SPOT |
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