 |
Seen and noted
 Garment care brand Vanish has partnered with the British Fashion Council (BFC) to create a documentary series shining a light on a new generation at the forefront of sustainable fashion. VIEW THE SPOT  Iliza Shlesinger stars in this Dr Pepper campaign reminding everyone how to throw a proper Oscars party.VIEW THE MAIN COURSE SPOT VIEW THE MOCKTAILS SPOT VIEW THE DESERT SPOT  The first campaign for Cetaphil, âHype-Free Skincareâ, launches today. Known for its affordable, effective skincare, especially for sensitive skin, as well as for its slightly medicinal packaging, Cetaphil has been a familiar fixture in Aussie bathrooms for decades. Unfortunately, this doesn't make it the most exciting product on the shelf,especially for younger audiences. VIEW THE SPOT  Uncommon Creative Studio work in partnership with electric racing leaders Formula E to bring to bear its new brand positioning: 'Change. Accelerated. 'Change. Accelerated' encapsulates Formula E's vision to accelerate sustainable human progress through the power of electric racing. This strategic message is brought to life in a new campaign, created with Uncommon, which aims to capture this unique sportâs ability to excite next generation sports fans by combining exciting on-track action with its role as a catalyst for positive change around the world. Formula E is the pinnacle of electric motorsport its unpredictableVIEW THE SPOT  After months of lockdown River Island, one of the UK's most well loved high-street retailers, has unveiled a new campaign created by St. Luke's, to launch its spring/summer collection. 'Unleash your vibe at the River Island' is an unapologetic call for us all to follow our desires this coming summer season and let our true selves shine, after a year of being cooped up indoors. VIEW THE SPOT ANZ: We Do How TBWANZ and ANZ have launched a new brand platform to help improve the financial wellbeing of all New Zealanders by providing them with the resources, support and products they need. Rather than telling New Zealanders to get ahead or dream big, ANZ's 'We Do How' is about giving people the practical know-how they need to start their financial wellbeing journey. VIEW THE SPOT Tourism New Zealand: Recharge Tourism New Zealand has officially launched a new holiday season â Recharge Season and is encouraging Kiwis to book a holiday that will leave them feeling refreshed and ready for the year ahead as part of a new campaign developed by Special Group. The new season is in response to a recent survey commissioned by Tourism New Zealand that revealed almost half of Kiwis feel that 2020 has impacted their levels of fatigue more than any year in recent memoryVIEW THE SPOT VIEW THE FIRST AD VIEW THE THIRD AD  Remy Martin announces a collaborative new campaign with multi-Grammy award winning musical artist, Usher to celebrate the harmonious blending of two cultures of timeless excellence: Music and Cognac. "Team Up For Excellence VIEW THE SPOT  Gillette is throwing it back to 1989 and paying homage to NFL legend Deion Sanders. In this iconic football moment, he showed the world what confidence looks like, the epitome of his motto "Look Good, Game Good." The new spot, dubbed "Deion's Draft Night" reimagines his own NFL Draft Night with a modern twist. VIEW THE SPOT  Questions are the key to making things great which is why Hyundai questioned everything while making the bold changes that inspired the all-new 2022 Hyundai Tucson. Hyundai is tapping into this mindset with its creative marketing campaign "Question Everything" to question conventional wisdom that leads to the biggest breakthroughsVIEW THE QUESTION SPOT VIEW BEHIND THE QUESTION SPOT  Smartfix, being a 24/7 emergency electrical repairs business, answer all their calls. And they mean ALL of them.PLAY THE SPOT  Presidents turned into drainpipes in these print ads from ChileVIEW THE BOLSANARO AD VIEW THE TRUMP AD VIEW THE PINERA AD Marinela Penguins : Michelle.jpg&width=200 "https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2021/Apr/tn_125590_1619753702_MICHELLE(1).jpg&width=200") As part of the brand repositioning process, the Colombian agency Fantastica developed for Pinguinos Marinela "Lo importante es lo de adentro", a platform that seeks for the kids to understand that despite what happens and what they live on social networks, they can't forget that the best thing they have is inside them. According to the study conducted by Fantastica and the brand, 7 out of 10 guys are not at happy with who they are and how they lookVIEW THE SPOT VIEW THE MICHELLE AD VIEW THE ALEXA AD VIEW THE ANDREAS AD VIEW THE MAPUSA AD VIEW THE JULIANA AD  A lot of Hong Kong youths have nowhere to go in between home and school, where they can just relax and hang out with friends and find a bit of peace and sanity. This new campaign from Kymechow and Boys & Girls Clubs Association of Hong Kong shows them where they can. The Level Mind @JC community youth centres offer them a space where they can chill out and find some relief from the stress and pressures they might be facing day to day. The film was shot by Sylvester Song of One Sly Dog Films and the campaign comprises an online film, outdoor ads and social media.VIEW THE SPOT Tencent Charity: Hope For Hometown This is a campaign initiated by Tencent's 99 Giving Day, to engage people in the safeguarding of intangible cultural heritage in their hometowns. The campaign featured a thematic communication design based on illustrations, which portrayed classic scenes back in the 60s inspired by the intangible cultural heritage of China's 34 Provinces. These sweet and nostalgic memories reminded people of the urgency of safeguarding cultural heritage in danger. All communications have a QR code that directs users to the campaign website, makes a donation, and invites more friends to join.VIEW THE CONCEPT  Gigantti Business speaks to the struggles of remote work through the freeze frame phenomenon: that moment when your video freezes mid-meeting and you look and sound ridiculous. The film brings the challenges of a remote meeting to a real life boardroom.VIEW THE SPOT  Relationship charity, Relate has unveiled 'Let's Talk the Joy of Later Life Sex', a new campaign championing sex and intimacy in our later years. The campaign saw renowned British photographer, Rankin, shoot five older couples and one woman in their most intimate settings and explores everything from long term love to new adventures, tender intimacy to the more risque. The campaign features a wide range of older people, from Andrew and Mark who have been together for 31 years, to Chrissie, who has had a double mastectomy, and her partner Roger, to Daphne and Arthur who still hold hands when they walk. VIEW THE SPOT  Wunderman Thompson Singapore has created an animated film for unilever beauty brand, LUX, who has voiced its support for renowned South African Olympic gold medalist, Caster Semenya. This comes off the back of her fight against the World Athletics board to be allowed to compete in the 800m race in the upcoming 2021 Olympics. Semenya has a genetic condition known as hyperandrogenism which means she produces a higher-than-normal level of testosterone. VIEW THE SPOT  When we can finally leave our homes again, youâre going to love doing the things you used to hate. And eos will help get you ready for them. So every obligation, will feel like a reason for celebration. Agency: Mischief @ No Fixed Address.VIEW THE SPOT  Emmy-winning actor Lynn Whitfield and musicians Big Freedia, Rebecca Black, and Paulina Rubio feature in this Planned Parenthood spot, titled 'Be Seen' targeting Black and Latinx young adults.VIEW THE SPOT Isabela Lobo Ortodontia:Increase Brightness To illustrate the wide range of colors of paints commercialized by Colorix, we created a campaign that works with the different nuances of colors in nature and the unique preference of each customer.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Glilonit: Camp Fire
INTERACTIVE
April 30, 2021 09:48 (Edited: February 17, 2023 05:19)
 People are going on camping trips and not always clean up after themselves. Glilonit, a leading brand in plastic garbage bags, promote a green agenda and remind people to leave the camp clean after their visit.VIEW THE CONCEPT Heineken 00: Pit Wall Bars With the majority of F1 fans never having attended a race in person, official partner Heineken has created the Pit Wall Bar the ultimate watch-from-home experience for fans to get set for Race Sundays. Imitating the Red Bull Racing Honda pit wall, fans at home will be able to win the next best thing to being trackside at the Formula 1. VIEW THE CONCEPT Uber: Vaccinate The Block Join Spike Lee and Tyler Mitchell and help #vaccinatetheblock Donate to help fund a ride through the Vaccine Access Fund.VIEW THE CONCEPT Fala Mulher Association Rede TV: Break The Silence A woman is assaulted every two minutes in Brazil, according to the Forum Brasileiro de Seguranca Publica (Brazilian Public Safety Forum), or FBSP. To stimulate the movement to Combat Violence Against Women, the Fala Mulher Association and a RedeTV! joined forces on an audacious project: every 2 minutes, to interrupt broadcast transmission with the image of a woman being assaulted. VIEW THE CONCEPT Coors Light Canada: Raptors Weighted Hoodie With the NBA regular season coming to a tense close, itâs easy to get swept up in the game when it feels like every second counts. Sometimes, fans need a timeout to chill when the stakes are high. As the Official Beer of the Toronto Raptors, Coors Light wants to help by introducing the first piece of fan gear that is designed to maximise chill: the Coors Light Raptors Weighted Hoodie.VIEW THE CONCEPT Sheba: 4 AM Stories Over the past year, sleep patterns have suffered due to the anxieties and abnormalities of the pandemic, but they may have also shifted in response to something quite surprising: our cats. What some cat owners may not know is that their pets are crepuscular creatures and are notoriously more active (and hungry!) in the early morning hours. While many cat parents are happy to cope with that 4 a.m. feline wake-up call, VIEW THE CONCEPT  Dorito's has released this 'Thanks Mom and Mom' Mother's Day pride campaign via Slap Global.VIEW THE SPOT  When it comes to period care, not everyone is considered. From harmful misconceptions to the marginalisation of trans and non-binary people, progress needs to be made in order to support all those who menstruate. To showcase the importance of period inclusivity, period subscription service Freda has launched a campaign for Cycle, its new range of products free from preconceptions. VIEW THE SPOT  AllTrails, the most trusted and used digital guide to the outdoors, has launched its first-ever ad campaign for streaming and broadcast with a pair of spots titled '10,000 Reasons' and 'Shared Monologue'. The 30-second spots premiere the week of April 26th, and will air on Bravo, Discovery, TLC, MSNBC, CNN, Hulu, and NBC, among others. With a community of 30 million explorers worldwide and a library of more than 200K trails, AllTrails helps users find the trail best suited for their needs and interests, with up-to-date information on trail conditions, user reviews and photos. VIEW THE REASONS SPOT VIEW THE MONOLOGUE SPOT Swedish Chilhood Cancer Fund: Build A Snowman When August was six years old he was diagnosed with leukemia, the first sign was that he became extremely tired, he didn't even have the energy to play with friends. To tell this heartbreaking aspect of childhood cancer we made a small but significant change to the world famous song "Do You Want to Build a Snowman?". This time Anna sings the song to August, giving the lyrics a whole new meaning. The song to August was used in a radio commercial played on Swedish radio stations. The effect was incredible: VIEW THE TV SPOT PLAY THE RADIO SPOT  An ad by Calcalist, Israel's leading business paper and Salesforce promoting the 'using data in marketing' online conferenceVIEW THE AD Colgate: Smiles Always Find Away Since the COVID19 pandemic, face masks became part of our everyday lives. All of a sudden, we got used to living with our smiles behind a piece of cloth. But you donât need to see a smile to feel it. A smile is more than a facial expression, itâs a way of standing up and dealing with the adversities of life. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD  Greenpeace. Save Water From Water We all know Fiji, an island with incredible beaches, breathtaking rain forests, and, as they say the world's finest water. We also know Fiji, a highly dangerous and contaminating single-use plastic water bottle. Around the world, companies bottle up water from real places and take their name while polluting the source. Let's save water from water committing to a world free of single-use plastic bottles.VIEW THE FIJI AD VIEW THE EVIAN AD VIEW THE PUYEHUE AD Noticias de la Comarca Newspaper: Fireproof Newspaper Throughout early 2021, forest fires raged throughout the southern Argentinian region of Patagonia. The fires have been deadly in March a fire left one person dead and seven seriously injured, and there have been multiple blazes in January and February. 95% of forest fires are started by humans, and of those many are started using newspapers as kindling. Thatâs why HOY Buenos Aires, part of Havas, teamed up with multiple partners to create and publish a fireproof newspaper. News outlet Noticias de la Comarca, SeSocio Financial Investments and the Firefighters Foundation of Argentina came together with the agency to create an issue of the paper that was completely resistant to fire. The paper was covered in Argentinaâs TV news and chat shows, increasing donations to the Firefighters Foundation by 500%. The campaign had a reach of 14.2m and interactions with the foundation increased by 70%.VIEW OUTDOOR NRMA Insurance: Climate Warriors
INTERACTIVE
April 30, 2021 08:10 (Edited: February 17, 2023 05:19)
 NRMA Insurance has launched "Climate Warriors". a groundbreaking new Minecraft world, designed to help educate and engage the next generation of young Australians in understanding the importance of preparedness against the increasing risk of natural disasters, in a new initiative developed by Thinkerbell. Set in a custom-built landscape inspired by Australian coastal towns, 'Climate Warriors" is a free interactive game available on Minecraft Education Edition and Minecraft Marketplace that aims to educate children, aged between seven and 12, on how being prepared can further protect wildlife, homes and livelihoods against natural disasters such as bushfires. The game is part of a body of work that positions the brand as a leader in preparedness against the effects of climate change in Australia. VIEW THE CONCEPT Bud Light : Summer Stimmy Introducing the Bud Light Summer Stimmy a hilarious, yet formal proposal to hook fans up with awesome stuff this summer. Grab your First Beer Back, Free Sports Tickets, Free Live Music Tickets, and more this summer. Read and endorse the proposal at BudLightSummerStimmy.com.VIEW THE CONCEPT |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
We all want whiter teeth. Print from BNDO,Brasil 
There's no answers to KFC's secret recipe online 
Print campaign for premium paints American Colors.