Seen and notedF Whitlock & Sons: Tales Of Delicious Demise
F. Whitlock & Sons, has launched its latest creative campaign via 72andSunny Sydney, entitled âWhitlockâs Tales of Delicious Demise'. which encourages viewers to step out of their ennui and feed their adventure. The multi-channelled campaign has been cooked up to celebrate the launch of a new range of products, including killer beans, BBQ sauces, rubs and marinades. The creative concept is inspired by the range's label designs and personifies the adventurous ingredients that feature in F. Whitlock & Sons products, bringing characters to life
VIEW THE DEMISE SPOT VIEW THE CHIPOTLE SPOT VIEW THE TEXAS SPOT VIEW THE LOUISANIA SPOT VIEW THE KILLER SPOT VIEW THE MB SPOT Insurance Corp Of British Columbia: Home Planner
Adam Reid directed a campaign for British Columbia's public auto insurer, the Insurance Corporation of British Columbia (ICBC), with PSDDB and Creative Director Katie Ainsworth. The result is a fun new spot featuring Emily, a self-described 'Make it Home Planner' who helps people plan ahead for a safe ride home
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Consistem is a technology company that offers a complete management system (ERP) for the agricultural, metal-mechanical, chemical and beverage industries. Its main benefit is to help your clients grow.
VIEW THE LABORATORY AD VIEW THE JUICE AD VIEW THE FACTORY AD Unite Against Covid 19: Possibilities
With the COVID-19 vaccine now becoming available, it was time to shift the way Aotearoa thought about our individual and collective futures. Instead of using fear tactics like seen overseas, the latest Unite against COVID-19 campaign from Wellington agency, Clemenger BBDO, focuses on showing all of Aotearoa the many positive things that getting the vaccine can unlock. Nine artists from around Aotearoa were also tasked with illustrating the things they were looking forward to doing again, or for the first time.
VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Real: Ads Against Imbalance
We tilted the covers of important communication media and the formats of some advertising media to generate attention on the existing imbalance in nutrition.
Integrated advertisement created by DDB, Ecuador for Real, within the category: Food. VIEW THE SPOT
Our generation faces the biggest threat imaginable. But it's not too late to change our fate. HP believes if we just think harder, we might find the solution to the hardest problem of all: how to save the planet. Agency: Wieden + Kennedy, Portland.
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Burberry introduces Hero, Riccardo Tisci's first scent for Burberry starring Adam Driver. A new masculine spirit exploring the house codes of duality and the power of the animal kingdom. A man in search of transformation and metamorphosis as a new modern heroism
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Bike Life is all about living and exploring the culture and community of your city. When a different type of bike life (indoor biking) stormed the homes of many people, we decided to celebrate the Vans x SE Bikes collaboration with a short film Challenging the culture of indoor biking with a message that invites people to go outside again.
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The&Partnership has announced its latest campaign for Toyota, 'Not all Hybrids are Born Equal'. It is the first campaign under the new Toyota 'Hello Hybrid Happiness' platform developed by The&Partnership team in London. Working together with Toyota Motor Europe, the pan European campaign shows how desirable the Toyota Hybrid range is.
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Nescafe Takes Back Me-moments in Gold Cappuccino Spot Following the launch of the new global brand platform 'Make Your Moment' last year, Nescafe is back this summer with a new communication to promote its premium mix Nescafe Gold Cappuccino. The Nescafe Gold Cappuccino campaign
VIEW THE SPOT Romancini: The Fastest Squeeze Chute In The World
With over 40 years of experience in cattle raising, Romancini innovated by creating the fastest squeeze chute in the world, improving the comfort of the cattle and the quality of the meat.
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Co-op has extended its soft-plastic recycling campaign with the launch of a hyper-targeted OOH advertising, created by Lucky Generals, as well as a TikTok branded hashtag challenge becoming the first UK grocer to do this. Earlier this month, the ethical retailer revealed the roll-out of Europe's most extensive in-store recycling scheme for soft plastic, plastic bags and product wrapping.
VIEW OUTDOOR OVO Energy: Green Route
The bikes of Glasgow are today turning green today, as OVO Energy is unveiled as the new title sponsor of nextbike's bike share scheme in support of environmentally-friendly travel in the city. To celebrate the OVO Bikes and champion more sustainable travel options, the green power supplier has partnered with famous Scot and Radio 1 DJ, Arielle Free, to curate the OVO Bikes Green Route for Glasgow residents and visitors to explore a selection of the cityâs finest sustainable spots.
VIEW GREEN ROUTE OUTDOOR VIEW MAP OUTDOOR The Solo Kama Sutra
COVID-19 has put us in self-isolation, it was a tough moment to everyone and it was even worse for single people, amplifying the feeling of isolation. Thinking of it, we wanted to help.In order to bring wellness to those people who were struggling to cope with this moment, we created the Solo Kama Sutra.
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Who loves their car more than a guy that sounds a bit like Jeremy Clarkson? Probably you. Certainly our listeners. This campaign had a Clarkson sound-alike letting our listeners know that if you love your car as much as he loves his, get it covered with Poncho.
PLAY THE SPOT Auckland Transport: Sounds That Shouldn't Mix
As the school holidays come to an end in New Zealand, Auckland Transport wants to encourage motorists to consider children and slow down in school areas. To bring this to life on radio, we used a simple sound technique to really drive home the message.
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ITVâs new brand campaign, 'Drama vs Reality', highlights the wealth of drama and reality shows that are available on ITV Hub. The idea behind the series shows stars from drama and reality TV stopping at nothing in the fight for our attention. In the fourth instalment of this campaign, we see Emmy-winning Marcella actor Anna Friel's cunning plan to wipe out reality stars Olivia Attwood & Bradley Dack unfold. In these epic fights for our attention we see drama collide with reality on our screens in the most memorable ways. The campaign launched with McDonald and Dodds actor Jason Watkins trying to poison Love Island star Kem Cetinay.
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Massachusetts Mutual Life Insurance Company (MassMutual) today unveiled a new brand platform and comprehensive, multichannel brand advertising campaign. It is the first work from Grey, its newly appointed lead creative agency-of-record. The message is MassMutual's mission to use its expertise to help people navigate the "Uncomfortable Truths" behind financial planning, saving for college, and preparing for the unexpected by securing their financial futures and protecting the ones they love.
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In 2021 V Energy needed more than just a new direction. It was time for the drink to leave its old self behind with a strategic shift that made it's relationship with energy more about your vibe than your output. But in order to reinvent itself, V went back to its animated bug origins from 20 years ago and evolved it. Teaming up with Psyop and pop royalty Wham!, that's how Can You Feel It was born.
VIEW THE SPOT Finish WWF: A Wild Swim To Save The Water
Finish and WWF are working together to replenish 500 million litres of UK freshwater. Agency: Havas SO.
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McDonald's has released this campaign promoting the launch of their new MyMcDonald's Rewards.
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Rayssa Leal, the new fairy. With every perfect trick she lands, her magic inspires countless girls around the world. Agency: Wieden + Kennedy Sao Paulo.
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Taco Bell's latest spot 'Fry Force', created by production powerhouse Psyop in collaboration with advertising agency Deutsch, premiered today during the Opening Ceremonies for the 2021 Summer Olympics. In an homage to this year's Olympics taking place in Tokyo, Japan, the anime-styled commercial depicts the struggle to save Taco Bell's Nacho Fries from evil forces. Playing like a short film, director Luca Vitale worked with Psyop to design the animation project, which was completed in just nine weeks, from start to finish. Born and raised in Milan, Italy, Luca Vitale is currently based in Tokyo, Japan, spending time yearly in both New York and Tokyo.
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Inviting the world to 'Meet Visa,' the global payments technology company today unveiled the initial phase of its brand evolution spotlighting the diverse capabilities of its network and commitment to enabling global economic inclusion. Aligned closely with the companyâs business strategy, this phase includes the debut of a dynamic global marketing campaign and a preview of a modernised look for Visa's iconic brand.
VIEW THE MEET SPOT VIEW THE PAYDAY SPOT VIEW THE MERCHANTS SPOT Subaru 2022: Outback Wilderness Set The Beast Free
Subaru Canada is taking Canada by storm with an epic and jaw dropping launch of its all-new Wilderness edition trim line, featured on the 2022 Outback. Using an integrated, multi-media approach, the campaign from Zulu Alpha Kilo depicts an Outback Wilderness edition as an untamed beast being returned to its natural habitat via helicopter. In the launch spot, the Subaru Wilderness is lowered to the ground and unchained before it bolts off to its natural environment. In another spot, we see the interior of the car and show its newly designed features. The third spot shows the Wilderness Editionâs versatility by scaling incredible terrain before meeting up with one of its own.
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French consumers have spoken: advertisements must stop making insincere claims about doing good. Instead, forward thinking brands should commit to solid initiatives for sincere and lasting progress and communicate them effectively. NEXT LEADING BRANDS These are the results of a study called Next Leading Brands, carried out by BVA for Paris advertising agency Babel.
VIEW THE SPOT Jaguar NZ: The Art Of Performance
The new :30 "Future Legend" (link to spot) commercial features members of these youth programs and recreates epic moments from U.S. Open history. Using actual footage from the events, Zambezi and its in-house production unit FIN replaced golf legends Payne Stewart, Michelle Wie and Tiger Woods with these kids, mimicking their celebrations and these iconic moments in the sport. The spot closes with the message: "Whether they grow up to be champions or grow up to champion the game, the USGA will be behind them."
VIEW THE SPOT Create Not Hate: Shout
The racist abuse hurled at Marcus Rashford, Bukayo Saka and Jadon Sancho after the Euro 2020 final isnât just about missed penalties and it isnât confined to elite footballers. Young black men face racism every day, on top of the same stresses that everyone else faces, yet too often they feel obliged to put on a brave face. Shoutâs research conducted by agency The Outsiders explored black youth culture and common barriers to mental health in the black community. They concluded that this is a group in which many boys and men are struggling with mental health but don't feel like services like Shout are for them.
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TBWAMedia Arts Lab has released Apple's latest 'Shot on iPhone'. The print work, which appeared on billboards across the US, features black-and-white shots of pets.
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Durex, the UK's #1 selling sexual wellbeing brand, is marking the country's lifting of all Covid restrictions with a series of billboards declaring, simply: 'freedom'. The tactical advertising campaign, devised by creative agency Havas London, comes off the back of 'freedom day'with last Monday (19th July) representing the first time since March 2020 that people in the UK have been able to have sex with no Covid restrictions. It celebrates the opportunity for people to get back out there and find sexual satisfaction. The striking billboards, which will appear across London for the next week, depict a giant condom wrapper branded 'freedom' in place of the usual Durex logo, accompanied by the words 'It's here. Enjoy it.'
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GE Lighting, a Savant companyâs rebranded smart home line CYNC, formerly C by GE, releases three very strategic, yet highly comical digital videos that play off the brand's legacy and consumer trust to show homeowners how connected technology today can make their lives more convenient, comfortable, safe and more at home. The first three films of the new online and social efforts by L&C New York take a humorous approach to show how the practicality of CYNC's smart home technology would have seemed like magic in decades past. The ads use nostalgia to create emotional connections, with the tagline âBack then, it would have been magical.
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Channel 4 has launched a bespoke marketing campaign to celebrate E4's nuptials to the brand new, hotly anticipated series of Married At First Sight UK, produced by its award winning in-house creative agency 4Creative. The home-grown version of the global phenomenon has had a major makeover for 2021, taking inspiration from the hugely successful Australian show that gripped British viewers earlier this year.
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New print campaign from Ecuador from Norlop JWT for Tru.
VIEW THE SOLUTION AD VIEW THE FUTURE AD VIEW THE CHANGE AD Obli Rent Guarantee: Don't Imprison Your Money
When renting a property for a private, business or commercial purpose, the landlord has the right to demand a guarantee, in order to be protected from delays in payments, possible damage to property and any other debt.
VIEW THE 50 AD VIEW THE 200 AD VIEW THE 20 AD VIEW THE 200 AD Opera Australia: Feel The Opera Effect
Opera is an art form that has been forgotten by many Australians, despite being home to one of the world's best opera houses. But we discovered that opera might have a powerful secret. It's said that opera music was made to be erotic an aphrodisiac created by 17th century Italians. To see if it can still rekindle the modern relationship, we invited 23 couples to experience a performance at the Sydney Opera House. The results are astonishing, with 97% of couples feeling more connected with each other after the show. Today, we call this the Opera Effect.
VIEW OUTDOOR Netflix Italy: A Classic Horror Story
The good thing about watching a horror movie is knowing it is just a film, but what happens if fear becomes reality? This Netlfix stunt via Publicis Italy shows demonstrates this in this 'A Classic Horror Story' outdoor campaign.
VIEW OUTDOOR Burger King: WishItWasAWhopper
Why do athletes always bite their medals? Surely they must wish it was a Whopper, so this summer, it's them who will envy you instead. For the 2020 Tokyo Olympic Games, Burger King Belgium, unofficial partner, has decided to take part in the competition and to offer you something better than a tasteless piece of metal: a free Whopper for every bite on a medal.
VIEW THE CONCEPT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THREE AD Shinhan Life: Rozy
South Korea's newly established insurance company, Shinhan Life launches its first brand campaign with 'Oh Rozy', Korea's first virtual human. The campaign, 'Shinhan Life adds surprises to life' has been created by TBWAKorea and targets Korea's influential Gen MZ (those in their 20âs and 30âs) who are reshaping the conventions of the financial investment markets.
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Crimsafe Security Screens by Clearview Security are so good, a burglar's best option is to just ask nicely. A snappy 15s campaign that makes the most of the tight time constraints.
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