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Seen and noted
 Arby's and Old Spice are launching a collab of epic portions. To announce the meatiest, unsweatiest partnership of all time, we've created an Arby's commercial that's an Old Spice commercial that's an Arby's commercial that's an Old Spice commercial that's an Arby's commercial. Did we mention it's an Old Spice commercial?VIEW THE SPOT  Anyone who has experienced homeownership has also experienced the unforeseen disasters, costly challenges and nonstop troubleshooting that come along with it. Hippo, the home insurance group focused on proactive home protection, is setting out to help ease those ails, offering customers modern proactive coverage through smart home technology, preventative home care services, and a little bit of levity. To bring its message to the masses, Hippo worked with its creative partner agencies Preacher and Partners in Crime to launch a new brand campaign, 'Feel the Housepower.' VIEW THE HOUSEPOWER SPOT VIEW THE EXPERTS SPOT VIEW THE CHECK UPS SPOT VIEW THE SENSORS SPOT  The Almond Board of California have teamed up with Marvel Studios for the release of Marvel Studios' Thor: Love and Thunder, to extend their 'Do You Almond?' campaign in the UK, with a new 30 second TV spot. The ad was created by London based independent creative agency isobel, who worked with California Almonds on the original UK launch.VIEW THE SPOT Veja: The Shoe That Stepped On No One Story has a distinctive branding method that focuses on telling the unique stories of the brands they carry, creating a halo effect for the store as they choose brands with which they have shared social and environmental values that their customers identify with.For this campaign featuring "VEJA", we are highlighting the fact that premium shoe brands spend 70% of their budget on advertising and celebrity endorsements, with only 30% going to labor and materials.VIEW THE SPOT Menulog: Wendell Sailor Brushing His Teeth Menulog/JustEat premiered their new global campaign, starring Katy Perry, during the ad breaks of State of Origin AKA Australia's SuperBowl. However, due to the campaign's frequency and Perry's brand of colourful, in-your-face intensity, footy fans took to Twitter and demanded that Katy Perry be taken off their screens during the game. So, Menulog did just that. Within a week, they created and aired 3 x 30" primetime spots for Game 2. In the spots, they admitted candidly that they 'overcooked' it, and instead were pleased to serve up deliciously undercooked content instead in the form of footy legend, Wendell Sailor, doing absolutely nothing. VIEW THE SPOT Lyres: Stay Spirited Old Fashioned Bicoastal production company Curfew has released Every Kind of Snuggle, a new film for Snuggle directed by Madeline Clayton that pays tribute to the power of comfort. Whether a favorite teddy bear, an embrace, or the touch of another's hand on your own, the act of giving and receiving comfort comes in many forms. Warm, human, and tactile, these simple acts transcend the mundane and demonstrate the magic of everyday life. VIEW THE SPOT  CIBC has launched its new "Effortless Banking" campaign, which encourages clients to enjoy the much-anticipated summer season, with the confidence that CIBC's tools, resources and advice will help them stay on track with spending and saving. The campaign was created in collaboration with the bank's creative agency partner, Juniper ParkTBWA. VIEW THE SPOT  Kaytee, an industry leader in small pet nutrition and products and an expert in small animals and birds for more than 150 years is launching a campaign called 'Small in Show' with celebrity, comedian and small animal enthusiast Rainn Wilson. The campaign was created in partnership with creative agency Droga5 New York. The 'Small in Show'documentary follows Rainn Wilson as he enters his guinea pig, Kenneth into the creme de la creme of canine competitions, the Westminster Kennel Club Dog Show (June 18th June 22th in NYC), all an effort to give a bigger stage to small animals. VIEW THE SPOT Mercedes Benz T Class: Life Gets Big Room for the whole family â with up to three child seats on the rear bench seat. Plenty of loading space for leisure and sports enthusiasts. Sliding doors provide quick boarding and disembarking and flexible loading options. When life gets bigger, the new T-Class is ready and waiting. The international campaign for the new premium small van is an entertaining and creative demonstration of how it combines great use of space and functionality with style and comfort. VIEW THE SPOT  In Italy, ice cream and gelato is an Italian institution, a passion, a diet staple. Italian ice-cream brand Sammontana have launched their first advertising campaign for Gruvi, the ice-cream stick which tantalises the senses, but doesn't take itself too seriously. 'Gruvi Caind of Lov' is created by advertising and design agency AUGE. VIEW THE SPOT  In collaboration with Los P'rez and agency New Commercial Arts, Framestore has built a gorgeous new world in the 115-second spot for the launch of Paramount . In the film they give viewers a peek behind the iconic Paramount Mountain, as they follow Pete on his first day as a runner accompanied by comedian Jack Whitehall delivering coffees to key figures. Starring in the piece is IP such as Halo, Paw Patrol, Star Trek, and actors including Uma Thurman and Christina Ricci. VIEW THE SPOT Amnesty International: Land Of The Unfree Amnesty International teamed up with Anorak / NoA to create a global campaign to underpin the need to protect the right to abortion in the US. By tweaking one of the nation's most beloved phrases, the campaign aims to shine a critical light on the current state of women's reproductive rights in the US. The United States is no longer 'the land of the free', says Amnesty International in a new global campaign that launched on June 24th. VIEW THE SPOT Travalyst: How Would Your Holiday Rate You A campaign to get people thinking about sustainable travel and how their holidaying can often impact the destinations, the environments and the local communities they visit. So in a world where we're so used to rating and reviewing things like food, travel and hospitality, what would happen if the places we visited decided to rate us back?VIEW THE SPOT Sesame Street:Elmo Gets The Covid 19 Vaccine Louie had many questions about Elmo getting the COVID-19 vaccine, so he spoke with their pediatrician to make the right choice. Louie learned Elmo getting vaccinated is the best way to keep Elmo and everyone they love around them safe. Now Elmo is ready for all the hugs!VIEW THE SPOT  Don't let the inflation change your meal. Foodprices are soaring across Europe and the for the people of Sweden inflation is at an all time high. Lidl wanted to show people that they didn't have to settle for less if they instead chose Lidls own, cheaper and more reliable brands. This was done by photographing famous dishes without the main and most expensive ingredient. In this case, the Swedish tradition of "Chicken taco Friday".Agency: Garbergs VIEW THE AD TAB New Zealand: Consider the Odds Greeting the Ireland rugby team in Auckland this week is a series of cheeky reminders from TAB New Zealand on how tough the games against New Zealand will be. The unmissable campaign launched via Chemistry features 'helpful' facts and figures to make sure Aotearoa's visitors - including the four New Zealand-born players in the Irish team - don't forget the challenge that awaits them on the field.The campaign has already sparked some great conversations in the media and a few laughs from Irish Coach, Andy Farrell, and will run across all of the test host cities with digital, radio and print to support. VIEW OUTDOOR Epic Games / Movella Xsens: Gamified Metaballet Biborg, in collaboration with Epic Games and Movella Xsens, has imagined, produced and realised a unique experience; the first dance performance under Unreal five in real time, open to the public: NYMPHEA SELENIS, a live performance with a dancer from the Ballet de l'Opera National, Hugo Vigliotti, on a hybrid Metaballet stage that is both real and virtual, mixing total immersion, art and gaming. Biborg and Hugo Vigliotti, a dancer from the Paris National Opera Ballet, have combined video games and live arts to offer an unprecedented show as part of the Motion Motion festival. Indeed, with a constant desire to innovate, a flawless creativity and an open vision on the world, it is quite natural that the independent agency Biborg wanted to change the rules of gaming and live performance. This interactive and connected experience evolves in real time according to the dancer's movements, like a video game designed specifically for Performing Arts. VIEW OUTDOOR MUSKRAT Magazine: Missing Matoaka A powerful new project created by a team of Indigenous creators presents an alternative audio track to a film made about Pocahontas, correcting the stereotypes and historical inaccuracies that perpetuate a romance between an ''Indian Princess'' and a dashing European explorer. Instead, ''Missing Matoaka'' tells the much darker true story about one of the first documented missing and murdered First Nations woman. The project was developed for Indigenous arts and culture publication MUSKRAT Magazine by BBDO Canada. VIEW THE TEASER CONCEPT VIEW THE CONCEPT Vodafone: The Smart Network Is HereGovernment Of South Australia: See Me For Me Disability shouldn't define who a person is as it is just one of many facets that make up a complex and unique individual. The Department of Human Services challenged us to shift the narrative about what it truly means to live with disability. So we took a humorous approach using emotional first-hand accounts from people living with disability, but with a twist.With this surprising and memorable misdirection, we remind the public to see everyone for the unique, multi-faceted people they are.VIEW THE SPOT VIEW OUTDOOR  Actor activist Jenny Yang partnered with Ajinomoto to bring to light some of the misconceptions about MSG and highlight how to eat clean based on scientific evidence. Directed by Paul B. Cummings, the spot opens with Yang conceding that she's willing to delve into the Goop buzz and try their many recommendations for healthy living including red-light therapy and beet cocktails. Yang goes on to detail some of the issues with Goop and other brands arbitrarily deciding that her grandma's red braised pork belly is less "clean" than your grandma's chicken pot pie. The spot concludes with Yang's invitation to the "Goop Goddess" to join her for an MSG-based feast and take a fresh look at 'clean eating.' VIEW THE SPOT UN Women Australia: Equality Our Final Frontier UN Women Australia has releases its latest campaign via The Monkeys, part of Accenture Song, called "Equality: Our Final Frontier", which highlights that we'll see humans with a colony on the Moon before there is gender equality on Earth. With robo farms, humans walking on Mars, and a Moon colony all predicted to happen before we reach global gender equality, space isn't our final frontier gender equality is. The World Economic Forum currently predicts it will take 135.6 years to close the global gender gap, a number that increased due to the effects of the COVID 19 pandemic in halting progress towards gender parity across several economies and industries. VIEW THE SPOT  XXXX give a XXXX about Queensland. Which is why this State of Origin series, the beer brand has given up their logo on the Maroons' jerseys to spotlight regional Queensland postcodes and the fans within them.Agency: Thinkerbell VIEW THE 4670 SPOT VIEW THE 4725 SPOT VIEW THE MAROONS SPOT  In honour of the brand's 50th anniversary, Popeyes is celebrating with a new signature chicken promotion, the return of its beloved Cajun Rice, and most notably a tearjerking new campaign showcasing 50 years of love lessons. According to one study by the Census Bureau, only six percent of married couples make it to their 50th anniversary. In honor of this massive anniversary, Popeyes invited five couples who also committed to love in 1972, to surprise their partners with a love letter and discuss their recipe for 50 years of love in a new video created by GUT Miami. VIEW THE SPOT Defy: Future You Knows Best One energy saving appliance alone might not save the planet, but maybe two or three per home can? That's what Future Don(s) would tell Today Don. This online branded film sets out to remind consumers that fitting your home with Defy energy save appliances will not only save you energy, but also save you money. And who knows the future better than, well, future-you?Agency: Hellosquare VIEW THE SPOT  ''Review Hacking'' - when Skoda appears in the videos of its competitors!In France, SKODA is way behind some of the leading automotive constructors such as Peugeot, Renault and Citroen, which share almost half of the market. While these brands are on everyones mind, it's a bit more complicated for Skoda. Agency: Track DDB VIEW THE SPOT  MALTESERS takes its humorous look at women's lives into new territory with its latest instalment of AMV BBDO's ''Look on the Light Side'' brand platform. The risque approach is designed to challenge taboos around the way different generations respond to life's big questions. VIEW THE SPOT  Awkwardness. Uncomfortable silences. Mortifying embarrassment. All portrayed with stomach-dropping accuracy in Zoopla's latest campaign, as the brand looks to position itself as the home research partner for future movers. The creative from Lucky Generals is based around the insight that homeowners often spend years ruminating before re-entering the property market. VIEW THE DIVORCEE SPOT VIEW THE KIDS PARTY SPOT  Lidl Sweden, the discount retailer chain, launched its new summer campaign continuing on music and dance to evoke all the passion and joy that Lidl feels delivering high quality food and low prices. That's Lidl!Agency: Garbergs VIEW THE SPOT Kazoo : Social Bullets In a world that gets every day more connected and it's getting easier to have access to the internet, no matter where you're or your age, it's easy to get trapped in situations that can directly affect your real life, for example, cyber bullying. Research revels that every 233 bullying posts online, one teenager attempts suicide and shows that Culture Shaming, Body Shaming, Slut-Shaming, and Grade Shaming are the four most common forms of cyberbullying. To raise awareness of the problem, the personal safety app, Kazoo, partnered with Stand for the Silent, a non-profit organisation that has been fighting all forms of bullying since 2010. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE 4 AD VIEW THE 3 AD VIEW THE 2 AD VIEW THE 1 AD  For too many decades people in minority groups were shunned, called names, and criminalised. That's why Zalando gave Pride pioneers a platform and shined spotlight on Finland's LGBTQ activists during Pride 2021. The stars of Zalando's 'Dress code: Freedom' campaign were human rights activists who fought for the rights of LGBTQ people at a time, when they could not fully express themselves and wear what wanted. Zalando gave them the opportunity to dress like they wanted to dress decades ago. Get access to the best fashion deals with Zalando Lounge discount codes. Shop designer brands at discounted prices and elevate your wardrobe today. Browse our selection of exclusive deals and get ready to shop till you drop!VIEW THE SPOT Renault: Papa Nicole, The Story Lives On Over 30 years after the iconic campaign first aired, Renault are reinventing the Papa, Nicole story with real life stories exploring the issues faced by modern day fathers and daughters. In a unique twist, this new campaign features three real-life Nicole's named after Renault's famous protagonist. The original Papa, Nicole campaign was a 90s phenomenon, selling 300,000 Clio's in its seven-year run. Agency: PublicisPoke VIEW THE SPOT  Sky Creative and FAMILIA have reunited for a new campaign that showcases the power of bringing Sky and Netflix together in one place. The latest instalment in the series, this spot follows a couple as they discover and collect new shows to combat the 'End of Series Blues'. Made for the UK market, the couple travel through the worlds of popular shows including Succession, Gangs of London, Bridgerton and Stranger Things. In each world, they witness the hero characters in tense, stunning and exciting moments which entice them to collect a Tile of the stories to watch later.VIEW THE SPOT  The Jeep brand once again teams up with Universal Pictures and Amblin Entertainment for the global marketing campaign for Jurassic World Dominion, the epic conclusion to the Jurassic era, now playing in theatres. The campaign features a playful 60-second Jeep brand commercial, directed by Mimi Cave out of Reverie Content and created in partnership with Chicago-based advertising agency, Highdive.VIEW THE SPOT  After years of isolation and cancelation of social events due to COVID-19, Danish brand Gron Tuborg reminds us of the value of enjoying life with friends. With the new tagline 'It's not the same without you', Danish agency Wibroe, Duckert & Partners and Stink Film send a Tuborg can on an epic journey to reunite a group of friends. And with a lot of helping hands the round of beers makes it all the way around the world. The iconic Danish Pilsner Gron Tuborg has a long tradition for partnering with the music industry. In this ad, the famous Danish crooner Otto Brandenburg contributes on the vocals.VIEW THE SPOT  Great Guns' director Duncan Christie has collaborated with VCCP Health, for pharmaceutical company Teva to capture the magic of 'The Chemo Show', a spot that demonstrates how spirit raising interactions can lighten the tiring monotony of chemotherapy. The campaign is designed to encourage entries into Teva's Humanizing Health awards, which support initiatives that go beyond medicine alone to improve life for people with chronic conditions. The moving film grants us a glimpse into one patient's day of chemotherapy. As she sits in the hospital, she seeks out quiet comfort from her companion and photos of loved ones on her phone, but the sense of isolation is palpable. VIEW THE SPOT  Premiering today at the Cannes Lions International Festival of Creativity, the Ad Council and R/GA launched a series of powerful new films from the iconic Love Has No Labels campaign using real stories to showcase how acts of love can drive inclusion, equity and justice. Building on the campaign's longstanding effort to address bias, hate, and discrimination, the "Love Lives On" films show how individuals acted with love following instances of hate and injustice, including the murder of George Floyd, alarming rise in violence and harassment toward the Asian American and Pacific Islander (AAPI) community and the deadly 2016 shooting at Orlando's Pulse Nightclub.VIEW THE GIANT SPOT VIEW THE BRIGETT SPOT VIEW THE MADDY SPOT VIEW THE BARBARA SPOT  Remember the mobility project that looked like a toaster? Citroen has decided to release a very limited edition of the My Ami Buggy, this time with an even crazier design than that of its little sister models that the public already knows. For the launch of this exceptional edition, 50 models were sold in less than 18 minutes on 21 June starting at noon and the buyers will have the privilege of personalising the front plate of their My Ami Buggy and having an exclusive numbered plate on the dashboard. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR TVNZ+: TVNZ+ Wrong Ride We all get distracted from time to time, right? Perhaps getting ourselves into a sticky situation. And the consequences can sometimes be more severe than walking into a street sign, especially when you can't stop binge-watching your new favourite show. Agency: Dentsu CreativeVIEW THE SPOT |
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The first TVC in Lyre's global 'Stay Spirited' campaign created by The Kinetic Agency
DDB Aotearoa New Zealand new spot for Vodafone