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Seen and noted
Mothers Against Greg Abbott: Whose Choice Whose Choice is it? Women in Texas have lost their fundamental right to privacy and rights over their own body. Texas women are not standing for it. Mothers Against Greg Abbott are fighting back through this new campaign.VIEW THE SPOT American Red Cross: A Bloody Nightmare Blood donation saves lives, but the summer months are typically very challenging for blood collection. Known for her starring role in one of the most successful horror movie franchises in history, BBDO New York partnered with Neve Campbell. With her help, the team created a humorous and entertaining PSA campaign that leans into typical horror movie tropes and the very predictable ways that horror movie characters tend to die. BBDO called the PSA 'A Bloody Nightmare', not because of the scenes that we're showing, but because there's a blood shortage and not enough people are donating blood.VIEW THE SPOT Cert NZ: Big Password Energy 'Big Password Energy', a punchy new integrated campaign that encourages the people of New Zealand to ditch their weak, and often recycled online passwords in favour of longer, random, four worded passphrases. The initiative exists as part of New Zealand Government cybersecurity agency CERT NZ's larger mission to improve the cyber resilience and literacy of all New Zealanders.VIEW PASSWORD OUTDOOR VIEW SALMON OUTDOOR VIEW ACTIVATED OUTDOOR Lucozade: Look Alert With Amelia Dimoldenberg Lucozade Alert has teamed up with journalist, comedian, and cultural commentator Amelia Dimoldenberg to test the alertness of the British public in 'Look Alert' a new campaign created by adam&eveDDB. Lucozade Alert is a new high caffeine, low-calorie energy drink containing Vitamin B3 that helps to contribute the reduction of tiredness, helping people across the country feel switched on and ready to conquer the day. Amelia's quick wit clearly evident in her popular YouTube talk show series Chicken Shop Date' For those craving an authentic casino experience, Bet Kin Casino's live dealer games are a must-try.VIEW OUTDOOR Jack In The Box: The Return Of Mark Hamill Jack in the Box is bringing back its most famous employee, Mark Hamill, to announce the return of Jack's fan favourite Spicy Chicken Strips and French Toast Sticks in an all-new campaign titled, 'The Return of Mark Hamill'. The campaign created in collaboration with advertising agency TBWAChiatDay Los Angeles marks the first set of creative work by the AOR for the brand since 1997. From a strategic standpoint, TBWAChiatDay LA is on a quest to restore the legacy of Jack Box and continue his legendary reign as CEO of Jack in the Box. For everything the agency does, it leads with W.W.J.B.D. (What would Jack Box do?) VIEW OUTDOOR Safe Health Site Timmins: SHST Just got Real Timmins, Ontario is getting its 'SHST' together in the difficult fight against the opioid poisoning crisis, thanks to the new Safe Health Site Timmins (more commonly known as SHST). The safe injection and treatment site recently enlisted Toronto agency The Garden to create a provocative campaign to educate Timmins residents on how it plans to help the community at large. The northern Ontario city of 41,000 has become the epicentre of Canada's opioid crisis in recent years, with one of the country's highest per capita death rates from opioids (72 people per 100,000) and an 82% increase in opioid-related deaths between 2019 and 2020. VIEW THE CONCEPT Tourism Australia: Goodbye Ramsay Street, Hello Australia With iconic Australian export Neighbours airing its final episode last night in the U.K., Tourism Australia showed British viewers why there is more to Australia than Ramsay Street during a 30-second bespoke advert developed by CHEP and UM Studios, which launched during the grand finale on Channel 5 at 9pm.VIEW THE SPOT  Winter cops a bit of a bad wrap, but when you think about it, it's actually full of awesome moments where if you have Macca's and good mates, youâre huddled up and lovin' it. VIEW THE SPOT  Cases of pet abandonment increase every summer. Our new awareness campaign addresses this issue, but from a different point of view. It's the story of a dog walk that didn't turn out as expected. A film that you can't just leave. It's worth watching until the end.Havas Worldwide Portugal VIEW THE SPOT  Shaving brand, Billie has released this Project Body Hair manifesto.VIEW THE RULES SPOT VIEW THE PROJECT SPOT Heinz Ketchup: A.I. Ketchup Type in words - however nonsensical or disjointed - and an AI image generator creates a visual. From celebs eating yoghurt to avocado chairs, AI image generation is the latest viral sensation and has the world talking about the alarming accuracy of AI drawings. So, that got creative agency Rethink and The Kraft Heinz Company thinking. They asked: "What would AI draw if you typed in 'ketchup'?". Continuing on from last year's 'Draw Ketchup' campaign - where Heinz anonymously asked people to 'draw ketchup', and they drew Heinz - the multinational food giant and Rethink were both confident AI would produce a similar result. VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT  Spotify has just presented its most recent campaign in Latin America, launching this week in Brazil. The initiative was developed mainly from the brand's relationship with GenZ and by observing their behavior on the platform, such as playlist creation and listening habits, to improve the reality around them. GlobalWebIndex's behavioral research with GenZ in 2021 identified the world's adverse circumstances that are aggravated by avalanches of posts and notifications. The campaign, created by Soko, depicts a safe and enjoyable space shaped by users' passions. "Social media can induce distress, dependence, and irritability in those who consume a lot of content from different applications. VIEW THE FUNK SPOT VIEW THE K-POP SPOT VIEW THE TRAP SPOT VIEW THE SUFFERING SPOT  A&W Restaurants, America's oldest QSR chain, is counting on star power to boost their anticipated annual National Root Beer Float Day promotion. This year, A&W recruited American sweetheart Ryan Reynolds for a campaign to raise awareness for the month-long giveaway. Just sign up for the A&W Mug Club at RootBeerFloatDay.com until August 6th (National Root Beer Float Day) for a FREE root beer float. No purchase necessary - just a suggested donation to Disabled American Veterans. The campaign, created by Cornett, is a first for Ryan who until now has only lent his creative abilities to personal projects and a full-time career in the media industry.VIEW THE SPOT ITV: Britain Get Talking - The Break Through Almost half of young people struggle with anxiety and more than 400,000 children and young people a month are being treated for mental health problems - the highest number on record. This new campaign, supported by Mind and YoungMinds, and SAMH in Scotland, aims to address the fact that even though young people are carrying a lot on their shoulders, they often struggle to talk about it. Its core message is how important it is for adults to keep trying, because it takes time to break through. Agency: Uncommon, London VIEW THE SPOT YouTube Originals Black Voices Fund: The Mandela Project Huse Monfaradi's latest work 'The Mandela Project' is an insightful and important five part series for YouTube Originals Black Voices Fund. With a global spanning production and starring a diverse range of talent, the message of the series is the importance of community and togetherness championing the spirit of Nelson Mandela Day. One episode features UK rapper Big Zuu and takes us to a community Garden in North London, another episode takes us across the Atlantic with the Fresh Prince Of Bel Air actor; Jabari Banks to encourage Gen Z African Americans to vote. VIEW THE SPOT Sports Direct / Copa90: Girls Don’t Like Football Sports Direct has launched a multi-million pound TV, OOH, in-store, content, media and influencer campaign for the Women's EUROs in their mission to equalise sport for all. Working in partnership with football media company COPA90, the campaign aims to harness the energy of EURO 22 to drive the visibility of players, coaches and women in football, unleashing a new generation of female ballers. VIEW THE SPOT  In a truly unexpected way the Grammy award-winning musical artist Usher, launches his limited edition 1738 bottle with Remy Martin. With the help of A.I. (Artificial intelligence), the artist used his own musical vocabulary to describe the taste of Cognac. Fed through A.I. technology, known as Generative Adversarial Neural Networks and Contrastive Language-Image Pre-Training, Usher's avant-garde depiction of tasting notes is turned into artwork, making the invisible, visible. The beauty of the AI was to visually translate what's never been seen before: taste. For the ''Usher x Remy Martin 1738: A Taste of Passion'' experiential campaign was imagined by the New York creative boutique FRED & FARID New York. VIEW THE SPOT DIY Blinds: Katy Purry's Plantation Shutters Bullfrog has launched 'Change the Ugly', a new brand platform to build awareness of DIY Blinds and their category-disrupting ethos. To gain an unfair share of attention in the retail-driven, cliche-filled category, the integrated campaign sees a series of beautiful, product-driven TVCs that showcase the transformative power a good blind can have on any space. But changing the ugly doesn't stop at the craft. It highlights how DIY Blinds is changing the ugly in the window furnishings industry, too. That means no pushy salespeople, no imported products or lengthy wait times because everything is Aussie made.VIEW THE SHUTTERS SPOT VIEW THE CURTAINS SPOT VIEW THE BLINDS SPOT Corona Tropical: 5.038 Influencers Corona Tropical arrived in Ecuador, a hard seltzer backed by the Corona brand. We had a problem: in Ecuador, nobody knows what a Corona Tropical is and everyone thought it was a beer. We had to create an action to give visibility to this new product, but also to make it easy for the consumer to try it and at the same time educate them, all this with a low budget. For this reason, we turned all those who want to try it into influencers, for each Instagram story they post, we gave them a can of Corona Tropical.Agency: Bombai, Ecuador VIEW THE AD Surfrider Foundation Europe: Your Order Has Been Delivered On July 20th, Surfrider Foundation Europe and ici Barbes are launching a new European campaign to raise awareness of the pollution generated by single-use waste originating from take-away food restaurants. The discarding and accumulation in nature of this waste, containing extremely high levels of single-use plastic, threatens ecosystems and our health. Ultimately such pollution has a major negative impact on the oceans, the seabed and biodiversity. This latest campaign is designed and produced by the agency ici Barbes for Surfrider Foundation Europe, and is being unveiled on July 20th, the same date as the latest revision of the Directive on packaging and packaging waste from the European Commission comes into force.VIEW THE AD Sarah Meyohas: Dawn Chorus A new multi-sensory, Augmented Reality musical installation now on display at the Rockefeller Centre in New York lets you experience the wonder of dawn chorus, at any time of the day. Created by artist Sarah Meyohas in collaboration with immersive creative studio Superbright, the mixed reality installation on display at Top of the Rock works by putting on a Hololens VR headset in front of a specially adapted Yamaha electric piano which begins to play a musical composition based on an 'electromagnetic dawn chorus' - a misinterpretation of electronic waves that sound like bird chirps. VIEW THE CONCEPT BMW: The Hofmeister Kink To mark the 60th anniversary of the Hofmeister Kink, a visual design element introduced in 1962 and featured on virtually every BMW model since, the brand is introducing a first-of-its-kind, Artificial Intelligence (AI)-driven platform. The newly created hofmeisterkink.com enables BMW owners and enthusiasts to discover and experience roads that are shaped like the unique 'kink' design. Developed by the creative, strategy and technology teams at BMW agency Performance Art, the platform uses custom-built artificial intelligence to understand, recognize and pinpoint the location of every Hofmeister Kink-shaped road in the United States.VIEW THE CONCEPT Beeline: SuperPower You will have to train to watch more movies, listen to more music, or get more cashback - if you get 'SuperPower', which is available to everyone with the 'Super' phone plan from Beeline Kazakhstan.Agency: GForce/Grey VIEW THE SPOT  Ryan Reynolds had a full medical team on standby in case Steve-O accidentally got a piece of pepper on him during this #MNTN 'The Hottest Software in TV' demo. Safety first. Agency: Maximum Effort USA. VIEW THE SPOT  How do you demonstrate the innovation and effectiveness of a direct mail campaign to a remote, online audience? Advertising agency Spark44 (now Accenture Song) needed to do this and more. Their creative and strategy teams wanted to wow ad industry judges this awards season, so they commissioned LEAP to create a video showcase for their tech-enabled mailer promoting the new Land Rover Defender. The mailer was designed around the new Defender's impressive capability story - its ability to climb and descend 45 degree angles. VIEW THE SPOT  Hilton is shaking up hotel marketing and advertising with the announcement of its first global brand platform that identifies what has been missing from hotel marketing - the hotel stay. ''Hilton. For the Stay'' places the hotel front and centre, elevating the role and importance of the stay at a time when lodging advertising is a sea of sameness, featuring overused destinations, cliche walks on the beach and generic descriptions of travel. Hilton is debuting 'It Matters Where You Stay', a new advertising campaign from TBWA to introduce the platform, using humor to push against some of the common but unspoken pitfalls of travel, boldly poking fun at what can go wrong when booking or on a trip. VIEW THE HAUNTED SPOT VIEW THE TRAVEL SPOT Amazon Books: That Reading Feeling Awaits On July 25, 2022, Amazon Books in partnership with creative agency Droga5 London, is launching a new campaign called 'That Reading Feeling Awaits', which gives life to the invisible magic that happens inside our imaginations when we read - inspiring readers to read more and get more out of what they read.VIEW THE SPOT Ministry of Health New Zealand: Touch Wood When it comes to the flu, you could leave it to luck - or you could just get a flu jab.Agency: Colenso BBDO VIEW THE SPOT  Car manufacturer Suzuki UK has launched its new brand campaign, Suzuki Good Different to celebrate the perception that the brand and its cars are different from everything else on the market. The campaign was created by Iris and champions Suzuki as the proud, fun and friendly outlier. Everyone knows buying a car can be unnecessarily complicated, with drivers getting blindsided by T&Cs and added extras. Suzuki breaks category conventions by simplifying the over-complicated and aims to give customers what they need as standard. VIEW THE SPOT  Globes newspaper is a leading newspaper in Israel which has a high affinity for marketing, advertising and creative. Once a year the newspaper publishes a festive creative magazine that ranks the leading brands in Israel. The magazine is a special creative celebration in which the leading brands in Israel submit unique print ads.Agency: Blanco VIEW THE AD Publicis Dublin: Greener Than Ever This year, Flogas Ireland is powering the Galway International Arts Festival with 100% renewable energy. So now there's even more to celebrate. We partnered with leaf-cut artist Ben Courtney to recreate the parade out of nature itself. Agency: Publicis, Dublin VIEW THE TV SPOT VIEW THE PRINT AD  Roladin the leading Bakery & Patisserie in Israel white new print ad targeting the Marketing & Tech community in relevant magazines. Agency: New Tel Aviv VIEW THE AD Pfizer Norway / The Norwegian Breast Cancer Society: Cecilie Sculptor Hakon Anton Fageras has created a statue of Cecilie, a mother of three, who was diagnosed with incurable breast cancer at the age of 42.Agency: Try, Oslo VIEW OUTDOOR  New York: the city that never sleeps is also the city that never stops working. Agency: Publicis Italy / Le Pub.VIEW OUTDOOR Hornitos Tequila: Visions of Agave In honor of National Tequila Day on Sunday 24th July, Hornitos Tequila teamed up with street artist and muralist, MADSTEEZ, to transport the agave fields - the main ingredient of Tequila - of Mexico to New York City in a tequila-themed immersive art experience titled ''Visions of Agave''. Jointly created by US creative agencies Founders, part of By The Network, & Turner Duckworth, the exhibition captures the bold vibrancy and rich heritage of the Tequila region in Mexico. Each room is an artistic interpretation of a key part of tequila making, and the experience takes visitors on a journey through the process. VIEW OUTDOOR VISIT Milwaukee: Favorite Player With the summer travel and vacation season in full swing, VISIT Milwaukee, which markets the Greater Milwaukee region as a premier location for business and leisure travel, is partnering with 'Milwaukee's Hype Man' - Milwaukee Bucks forward Bobby Portis Jr. - to help drive visitations and promote all of the great and authentic things the city has to offer. The centrepiece of this influencer partnership is a 90-second film, along with a series of 15-second social videos, showcasing Bobby's love for Milwaukee. The films highlight the cityâs broad range of popular attractions, from its Colectivo Lakefront to the Riverwalk, Bradford Beach, Harley-Davidson Museum, Milwaukee Public Market and Iron Horse Hotel. Pouring coffee, playing volleyball, enjoying local food favourites...these are just some of the ways that Bobby demonstrates how there is 'nothing more Milwaukee than that.' The work was created by VISIT Milwaukee's, Milwaukee-based creative agency partner, Hanson Dodge.VIEW PLAYER OUTDOOR VIEW HYPE OUTDOOR TVNZ+: The Hit The third film in our series begins in the cinematic world of organised crime, where a simple soup is a recipe for disaster-especially for our very distracted Kiwi protagonist. Lost in his show on TVNZ , things quickly escalate as a laugh out loud moment becomes a deafening silence. Proving that while TVNZ is free, it could cost you.VIEW THE SPOT Jardim Sonoro: Blended With Nature Electronic Music Festival ''Jardim Sonoro'' challenges an AI Visual Platform to imagine the unimaginable for this year's launching campaign. In a year that marks the return of the festival in a physical format, Lisb-on flourishes with a new name - Jardim Sonoro - and with a new concept 'Blended with nature'. Even more camouflaged and merged in nature, the festival gains oxygen and a new breath, moving its roots to the Keil do Amaral Garden in Monsanto, the lung of Lisbon and an idyllic natural stage for the emergence of new flora.Agency: MSTF Partners VIEW TODD 1 OUTDOOR VIEW TODD 2 OUTDOOR VIEW WHO 1 OUTDOOR VIEW WHO 2 OUTDOOR VIEW MAYER 1 OUTDOOR VIEW MILLS 1 OUTDOOR VIEW MAYER 2 OUTDOOR VIEW MILLS 2 OUTDOOR VIEW JAN 1 OUTDOOR VIEW JAN 2 OUTDOOR VIEW SAM 1 OUTDOOR VIEW SAM 2 OUTDOOR |
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PS21, Madrid has created this 14 minute horror film titled, 'The Massacre' for KFC.
BMF have created this spot for ALDI