 |
Seen and noted
 KFC Thailand turns the most boring moments into the exciting moment.VAR (Video Assistant Referee) was formally written into the Laws of the Game by the International Football Association Board (IFAB) in 2018. A VAR check may cause the game to be delayed while the VAR ascertains whether or not a possible mistake has occurred. The referee may delay the restart of the game and cause annoying for the game watching. Millions of viewers worldwide found VAR is the most annoying since 2018. VIEW THE SPOT Carl's Jr: More American Than.... Carl's Jr. takes pride in its ability to take burgers to the next level it comes from its bigger and better American DNA. And if there's one thing Kiwis love, it's observing the outrageousness of the American culture. So let's show people there's nothing more American than the unapologetically, fully stacked, delicious menu at Carl's Jr.VIEW THE EAGLES SPOT VIEW THE DETECTIVES SPOT VIEW THE COWBOYS SPOT VIEW THE TAN SPOT  White Ribbon's new campaign, "I Knew All Along", captures a new father's fears about raising a daughter. Conceived by Toronto-based creative agency Bensimon Byrne and directed by TIFF 2022 People's Choice Award winner Hubert Davis (Untitled Films), the public service announcement encourages men to consider how they can facilitate gender equity, and eradicate gender violence, by considering these things even if they do not have daughters. VIEW THE SPOT Burger King: Who Is The New Burger King Acknowledging the power of McDonald's, KFC, Five Guys, Quick, Bioburger, Big Fernand, PNY that's what BURGER KING is willing to do in its new TV commercial to answer the debate: where is the best burger? Never seen before. Choosing a burger is an art and agreeing on the best one is a debate with an appetite. Do more people like steak? Or chicken? With or without bacon? Salad? Tomatoes? Onions? Everyone has an opinion. But it's not a big deal because the real power of McDonald's is in the Big Mac with its inimitable sauce. VIEW THE SPOT Unicef Finland: Gifts Of Tomorrow The future doesn't just happen it's built now. This year, UNICEF Finland's Christmas campaign creates a better future for children. Because even the smallest bit of help can change the course of life. The marketing communications concept created by brand house SEK Helsinki, part of GREY, for UNICEFVIEW THE SPOT  The Migraine Trust has released its newest campaign, 'Relink', from Great Gruns director Karel van Bellingen. The film narrates the true story of Karel's sister Yasmine, alongside genuine footage from her life. Having suffered from migraines from age 11, Yasmine was greatly impacted by the illness over the years, from endless appointments to feelings of isolation, finding her only escape and comfort in horses. Amazingly, antibody treatments have now changed Yasmine's life, and we learn that she has since raised children, taught fellow riders, and trained horses all thanks to research and support from the Migraine Trust. Having witnessed the evolution of his sister's experience of migraines, director Karel van Bellingen was in the perfect position to deliver on the Migraine Trust's brief to convey a strong message of new hope. VIEW THE SPOT Call Of Duty Warzone & Vanguard: Last Stand Platige Image created the epic 'Last Stand' cinematic trailer for Season Five of Call of Duty: Warzone which was a free content update that was released on the 24th August. The trailer features some very familiar villains from the Call of Duty franchise including the likes of Call of Duty Modern Warfare's Al-Asad and Raul Menendez from the Black Ops 2. VIEW THE SPOT  This time of year, commercials can tend to meld into each other with many brands using the same ingredients: a cute child dreaming of the holidays; cozy, suburban homes strung with lights and overly-earnest, singer-songwriter vocals. However, the latest offering from BBDO and Red Cross uses those tropes to set up viewers for a thoroughly unexpected rug pull. The film, titled 'Snowfall,'focuses on an adorable little girl pining for snow. VIEW THE SPOT  Birth's Noah Conopask has created a holiday campaign for Under Armour. The film speaks to those who have an athlete in their life that they want to support a campaign that shows that everyday is a chance to do better and grow. This is what all athletes know. It's an athlete's special way of looking at things that they can share with others. It's what makes them relentlessly keep trying even when it's hard. And that deliberate work is something they are grateful for and Under Armour understands that better than anyone. Under Armour always has their eyes focused on athletic truth and passion. This campaign employed an unconventional strategy: speaking directly and personally at the most intimate level to those people who love and support their beloved athletes.VIEW THE SPOT  Chick-fil-A's annual animated film series returns for its fourth year on Nov. 17th with an extended seven-minute short film, The Snow Globe to encourage simple acts of kindness for others and prompt meaningful moments of connection between loved ones this holiday season. This year's film once again highlights the main character Sam as she embarks on a journey to discover how to help her neighbours and friends, following a peek into their lives through a special snow globe. Sam is informed that she has a rare gift to notice others in the past or future who need a helping hand VIEW THE SPOT NAAMAT: The Future Of Your Children The insight: women who live in a violent relationship often think about the future of their children. This insight was the base to this campaign for NAAMAT, an organization that is a part of Israel's workers union, that creates shelters for women in danger all over the country. The Idea: You can plan who will take care of your kids or you can plan how you can get out of a violent relationship.VIEW THE SPOT  A chilling new campaign by House 337 for Women's Aid highlights that domestic abuse can become more frequent or severe during big football tournaments, including the FIFA World Cup. The tournament takes place in winter for the first time this year, when the cold and dark will mean that more fans than usual will choose to stay at home to watch the games. For many women, it is a time of fear, where existing domestic violence can increase, with incidents going up by as much as 38% (University of Lancaster). While football does not cause domestic abuse, existing abuse can intensify around key tournaments, VIEW THE SPOT  The Official Training Partner of Liverpool FC releases a tutorial video about testicular cancer self-examination featuring one of the safest pairs of hands at the club: goalkeeper Alisson Becker. AXA, the Official Training Partner of Liverpool FC, together with its agency Publicis Sport have released the second episode of their 'In Safe Hands' campaign, aired on AXA and Liverpool FC social media platforms. The first instalment focused on breast cancer and was released in October, which is known globally as breast cancer awareness month. VIEW THE SPOT Dallas Pets Alive: Adopt A Petran People love adopting puppies. They're cute and you can raise them the way you want to. Unfortunately, the same love isn't given to older dogs. While senior dogs deserve to live their final years in a loving home, sadly that's often not the case. Animal shelters are filled with senior dogs, and they're often the last adopted. In fact, it is 75% more difficult for a senior dog to get adopted over a puppy.November 11th is Veterans Day, and it's also adopt a senior dog month. We will give senior dogs the honor and recognition they deserve, just like we do with veterans, by creating a PETERANS campaign highlighting their accomplishments. Showcasing why they'd be the perfect hero to potential adopters' families. VIEW THE CLAY AD VIEW THE TILLY AD VIEW THE STEVIE AD Frisa: Cheering With Frisa Is Tastier A campaign for boost the barbecue sales in Brazil during the Soccer World Cup.Translation: CARTAO VERMELHO / RED CARD Soccer and barbecue are the same: if it comes with a sole, it's a red card.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD' VIEW THE FIFTH AD VIEW THE SIXTH AD VIEW THE SEVENTH AD Kindness Factory: Shut The Frock Up Kindness factory is a not-for-profit charity with a single mission To educate the world on the benefits of being kind. In the lead up to World Kindness Day (Nov 16) the charity was very kindly given back up media space in magazines if paying brands didn't take-up the placements. Good thing for us, they didn't.So, we rolled out a print campaign that promoted random acts of kindness via a series of Public Kindness Announcements. But it wasn't a spray and pray approach. We worked very closely with our media partners to understand each magazine's genre. We then carefully wrote and designed each ad to be specific, contextual and hyper targeted to the readership of each publication. Resulting in ads that felt like they had a deep understanding of the reader. VIEW THE FROCK AD VIEW THE WHIP AD VIEW THE DUCK AD VIEW THE FRUITY AD VIEW THE UNDIES AD So Food : Boycott Or No Boycott FR vs DEN on the menu not on TV. So Foot, the leading football French publication, does not boycott the tournament and covers the World Cup to let football fans know what is going on in Qatar on and off the pitch. But So Foot is also aware that millions of supporters are on the fence about the event. So, for those that have decided to skip watching the World Cup, So Foot came up with an alternative conceived by ad agency BETC and has launched a restaurant called So Food. Because if there is one thing that French people will never boycott is our shared love of food and gastronomy. During each game of the French Football National Team, this original establishment will become the home of all those that have decided to not watch the competition. With the help of a renowned chef, guests will get to learn during 90 minutes how to cook a meal with recipes inspired by France's group stage opponents: Australia, Denmark and Tunisia. VIEW OUTDOOR Netflix Thailand: The Lost Lotteries Movie Poster Netflix Thailand together with CJ Worx Bangkok, turned local lottery covers into movie posters to promote the movie "The Lost Lotteries." To promote its new original movie "The Lost Lotteries," which storyline is solely about finding the lost 1st prize lottery tickets to the Thai audience, Netflix Thailand and CJ Worx, turned every lottery ticket vendor into movie advertisement with just small colorful pieces of papers. Colorful lottery set covers were turned into "The Lotto Movie Poster". VIEW OUTDOOR Self Promotion: NF Trophy On the one hand, we've all heard a lot (too much) about NFTs*, those digital assets that can be traded on blockchain*. Yet often times, we don't really have a grip on it, given the maze of actual artistic endeavours, more or less relevant brand initiatives, experiences, scams (because they too are out there), vocabulary (already two asterisks in this first paragraph), technical concepts, etc. It really is tough to find one's way, and the least patient amongst us can easily end up tuning out entirely. Yet on the other hand, there are many areas in which NFTs can prove truly useful. Take, for instance, professional awards: shouldn't there be a way to enable every person who has worked on an award-winning campaign to lay claim to their contribution? VIEW THE CONCEPT Paladinis Cold Cuts: Filling your Panini South America suffered a World Cup sticker shortage for weeks. Even the Argentinian government joined a squabble between shop owners and the local manufacturers of popular but scarce World Cup albums. But Mercado McCann decided to confront this lack inviting to "Fill your panini" through a campaign for Paladini, a cold cuts and other meat brand. The campaign was introduced at the prime season for the brand, that is why this is a great time to communicate. The spot was produced by Rebolucion and directed by Watta Fernandez.VIEW THE SPOT Duolingo: Museum Of Wonky English Learning a foreign language is not easy, which is why Duolingo has always celebrated its learners' mistakes as valuable stepping stones to acquiring knowledge. In an effort to create brand awareness, UltraSuperNew Tokyo and the language learning app have launched the 'Museum of Wonky English' (MOWE), the first institution in Japan to shed light on the art of mistranslations. VIEW THE SPOT VIEW 1 OUTDOOR VIEW 2 OUTDOOR VIEW 3 OUTDOOR VIEW 4 OUTDOOR VIEW 5 OUTDOOR VIEW 6 OUTDOOR Supercheap Auto: Pitch Black Friday Supercheap Auto wanted to make their Black Friday sale super. So they decided to create the blackest Black Friday in history: by cutting the lights, and the prices. What could possibly go wrong?VIEW THE SPOT Thai Health Promotion Foundation: Million Spoons Leo Burnett Thailand and Mum Films have created the "Seasoning Spoon Man" for the Thai Health Promotion Foundation.Thai Health Promotion Foundation is encouraging Thais to reduce their sodium intake with a seasoning habit-themed campaign that warns - "the more seasoning you add, the more sodium you store, the more you self-harm your life." Thai people are used to flavorful dishes and adding more seasoning has become a common habit. Forgetting that every dish has been salted, they think that a small amount of seasoning canât do any harm. This is an unaware self-harming habit that makes Thai people store sodium from seasoning more than their daily needs, which can cause many fatal diseases. To solve this problem, the Thai Health Promotion Foundation has created a stunning visual of seasoning spoons that were stored from each meal for a year, encouraging audiences to be sodium-aware and rethink before adding more seasoning. To communicate this message in an entertaining Public Service Announcement, Leo Burnett Bangkok collaborated with the Thai Health Promotion Foundation to launch a campaign featuring the daily life of a young man who is eating food at a local restaurant. He adds more fish sauce by habit, thinking that just one teaspoon would be fine. However, the sum of sodium in a year is a lot, as evident by the many teaspoons that stick to him. "Less seasoning, less salt, less disease."VIEW THE SPOT  The largest beer brand in Ecuador Pilsener gave an emotional message of encouragement to the Ecuadorian National Soccer Team. The campaign reached more than 30 thousand organic reproductions and positive reactions from all Ecuadorian fans, in less than two hours and everybody talks about this tv commercial an web fllm. VIEW THE SPOT Flashscore: Numbers Wimbledon champion Petra Kvitova follows the Flashcore sports result application at multiple locations. Meanwhile, the drama of sports matches unfolds.VIEW THE SPOT Clio Health: The Anatomy Of Great Creative Does winning a Clio Health demand something extra? Is your brain wired differently? Do you need more grit? What leads to better, bolder work?VIEW THE AD League Against Cancer: Centuries Ago While breast cancer is more common in women. In men, it has a high mortality rate since it is not believed that it can happen to them. They never get checked and therefore they discover it at a late stage. Something as simple as a self-examination, touching your chest from time to time, can prevent several people from being part of those small but deadly statistics.VIEW THE EL GRECO AD VIEW THE REMBRANDT AD VIEW THE DOMINIQUE AD Edinburgh Childrens Hospital: Letters To Santa Children at Edinburgh Children's Hospital want what every child already has, the chance to live without the worry of illness. We needed a way to drive donations at Christmas to help give children exactly what they want. We asked children to write their Christmas list, but rather than sending them to Santa, we redirected them to residents of Edinburgh who could help deliver what they wanted. Letters were delivered through their doors, special postal sites were set up around the city for people to read their lists and donate. VIEW THE LETTERS AD VIEW THE MACEY AD VIEW THE NOAH AD  Long Covid is an ordeal that can't fit in one ordinary poster. To highlight this we told the story of a day in the life of someone living with the condition. Written to make the reader feel how laborious each day can be, the ad used vivid descriptions to bring to life both the emotional and physical turmoil people live with every day. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR  In today's world, many brands understand that the future lies in sustainability.Tambour is the market leader in Israel's paint and building materials sectors.As part of Tambour's efforts to lead Israel into the green building revolution, the company launched a new paint series that meets this exact Mega Trend:Supercryl Eco, the latest ecological version of it's bestselling supercryl paint series. Supercryl ECO - paint with no VOC for better air quality. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR MyHooman: E-Scooter Ask any single person who has used digital dating platforms, and they'll tell you it's not pretty. The internet is filled with comically awful dating stories and matching fails. So Colenso BBDO is encouraging people to give up on humans, and find their perfect match - a shelter cat from MyHooman.com.PLAY THE E-SCOOTER SPOT PLAY THE FEET SPOT PLAY THE MOON SPOT Guest Judge: Ricardo Adolfo, ECD, TBWA\Media Arts Lab
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 28, 2022 12:12 (Edited: February 17, 2023 04:19)
 This week's guest judge is Ricardo Adolfo, executive creative director at TBWA Media Arts Lab, leading the creative work for Apple from Korea and Japan. Winner: Made By Dyslexia 'Learn Dyslexia'. A simple approach to a complex topic. Well executed with daily items, good pace and a track that punctuates the message neatly. The narration by Jeremy Irons gives it an important layer of wisdom and makes the conclusion stronger. Dyslexic Thinking is a beautiful idea in so many unconventional ways. READ MORE  The business of business is no longer just business. It's doing right by our people and our planet. Join Team Earth and learn how companies can succeed when they make earth their business.VIEW THE SPOT Paramount: Mr Garvey's Mountain Survival Skillls On Paramount Mountain, Key & Peele's pronunciation-challenged substitute teacher Mr. Garvey (Keegan-Michael Key) is taking on an all-new class! He's ready to teach some of Paramount+'s iconic stars essential survival skills for their trip up Paramount Mountain... if he can get their names right first.VIEW THE SPOT Health Ministry Of Panama: Discover What You Inhale The Ministry of Health of Panama and the United Nations Population Fund launched a campaign against the consumption of Vape or electronic cigarettes. In Panama, the National Non-Smoking Day is celebrated on November 25th, and within the framework of these activities, McCann Panama created a campaign revealing the poisonous components of Vape, which are found in products unfit for human consumption. VIEW THE SPOT  Wunderman Thompson UK has launched the next phase of their integrated Financial Abuse campaign entitled 'Control' featuring a hard-hitting TV ad and through-the-line activity, which highlights the struggles that those trapped in economically abusive relationships face and how the bank can help. Wunderman Thompson UK's latest integrated campaign follows on from the out-of-home and social campaign which ran earlier this year, raising awareness that every HSBC UK branch is a 'Safe Space' where those experiencing domestic abuse can take their first step to financial independenceVIEW THE SPOT  The Los Angeles-based production studio Florence has teamed up with Highsnobiety and the world's favorite spongy clog purveyor, Crocs, on a new playful three-part campaign, Crocs in the Wild, directed and photographed by Anthony Pham. Self-styled as a 'Crocumentary', the campaign sets out to spoof the nature docuseries while underlining how multifaceted the Crocs-lover can be. Complete with a British David Attenborough-esque narrator, we observe three different 'species' of Crocs-wearers in their natural habitatsVIEW THE SPOT  Inspired by the photo seen round the world over the past few days, showing Cristiano Ronaldo and Lionel Messi playing a chess match, Habib's, the largest Middle Eastern fast food chain in Brazil, jumped on the bandwagon and posted a similar portrait of Rodinei, who plays for Flamengo (a leading club in Brazil), to plug its sfihas. One of the most talked-about players of the year, after his club won two major championships (Libertadores and Copa do Brasil), Rodinei was on a shortlist for the national team. He was left out of the final roster, but has been embraced by fans. And now, he's been called up by Habib's to be a part of the group that's cheering the Brazilian team on from home, enjoying all of the brand's exclusive products created for the competition. VIEW THE AD Trygfonden: Defibrillator Day Meet Hans When Hans went into cardiac arrest two years ago, a whole chain of people stepped in. Hans's wife, Lea, called the emergency services. Hans's neighbours, Johan and Jorgen. fetched a defibrillator. A whole team of paramedics got Hans safely to the hospital. Many other lives stepped in to save Hans' This is the subject of the new film from new-land and &Co, directed by new-land co-founder Casper Balslev, for Trygfonden, the Danish healthcare organisation. Shot in a warm, humorous style by DoP Manuel Claro, the film was edited by Rasmus Dyrholm and features sound design from frequent new-land collaborator Brian Dyrby.VIEW THE SPOT  Founded in 1932, HCF has been dedicated to bringing a human touch to every part of the healthcare system they impact. To celebrate its 90th birthday, HCF is offering an 'Extra Extras' promotion. Featuring a dental checkup, physiotherapist massage, and optometrist eye check in three different scenarios, the ads offer new customers the chance to win 1 of 90 prizes, like a $5000 holiday voucher. The campaign was produced in collaboration with agency Akcelo, and production company Flint.VIEW THE DENTAL SPOT VIEW THE OPTOMETRIST SPOT VIEW THE PHYSIO SPOT |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
