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Seen and noted
Diablo IV: Moves of Faith ''And lead us not into temptation, but deliver us from evil.'' - Matthew 6:13. There are many religions in the world and each of them has a sacred book. We find that all books have one thing in common: they have verses that teach you how to defeat the Diablo. That's why, for the launch of Diablo IV, we collect and analyze the data from thousands of verses in centuries of religion, decoding them into 666 moves to defeat him in the game. At the end we put them all together in the first sacred book for gamers, sending it to religious leaders around the world to preach his word through the new generations of believers who will fight against the Diablo IV. Agency: The Pub School. VIEW THE CONCEPT  Joint London's launch campaign 'Moving In[, brings to life the ease and simplicity Amazon have brought to the process, with a magical story, beautifully told. We see a woman move into a very mysterious place, only to see her buy 35 cans of shoe polish, and then her home insurance. Both on Amazon. We then reveal why, as we cut to an exterior shot. She's the lady that lives in a shoe, and she's giving it a good polish. In a complex and crowded price comparison market, Joint London found it to be a pleasure to work on a campaign that simply tells a great storyVIEW THE SPOT Handicap International: After News Les Enfants' global director Olivier Staub and Jerome Gonfond (Strike Agency) reunite to illuminate the path of Humanity and Inclusion by once again harnessing their creative forces to craft an awe-inspiring advertising film, 'AfterNews'. The epic production serves as a powerful instrument to ensure that the world's most vulnerable individuals are not forgotten as the news cycle evolves. For over four decades, Humanity and Inclusion (HI) has remained an unwavering force for good, taking decisive action in numerous countries and crises.VIEW THE SPOT  Jordan Hall's refreshing approach shines in his latest ZARA film, 'Back To Work', offering wit and levity. Written and directed by Hall himself, the film unfolds within the confines of a corporate elevator, a quintessential symbol of office life. Shot on 35mm film, the production boasts a custom-built set, enabling captivating camera perspectives that harmonise with Hall's charming script. The live action was meticulously brought to life by PRODn, with post-production overseen by BYT in NYC. 'Back To Work' VIEW THE SPOT  Prudential Financial, Inc. is partnering with 19-year-old tennis player Ethan Quinn in a new advertisement directed by Reinaldo Marcus Green in partnership with creative agency McCann New York. The ad, which will premiere during the US Open Aug. 28-Sept.10th, showcases Ethan at a new stage in his life: Preparing for competition as a first-time professional and thinking aboutâ¦retirement. Ethan will utilise Prudential Stages for Retirement and Prudential's team of financial advisors to let his money work for him as he builds his tennis career. VIEW THE SPOT  "Let's Go Sports Bar" is a celebration of what Buffalo Wild Wings knows and does best wings, beer, and sports. It stars a real-life (computer-generated) Buffalo named Hank, who just so happens to be a buffalo with wild wings. VIEW THE SPOT  With creativity from BBDO Mexico and production from La Doble, Stella Artois launches this initiative called "Friends Delivery". It is based on this truth that a brand like STELLA ARTOIS has the objective of pushing all its consumers to take that time to meet for dinner.VIEW THE SPOT  Imagine watching your favorite sports team pull off a last-minute play that wins the game. What's the first thing you do? Maybe you high-five your friend, thrust your fist into the air, or clap wildly. A fist bump or thumbs-up from a pal can bring reassurance when you need it most, and, when words fail us, emoji are always there to help us get our points across. Topgolf is tapping into the power of hand expressions in the newest iteration of its "Come Play Around" campaign, VIEW THE SPOT  Channel 4 today unveils its marketing campaign for the highly anticipated return of The Great British Bake Off and even the most unlikely characters are excited. Created by Channel 4's multi-award-winning in-house creative agency 4creative, the playful new animated film follows a cheerful group of ingredients embarking on an epic journey to the iconic Bake Off tent.VIEW THE SPOT TAB: Australia's National Sport Is... For a nation of sport lovers, it seems strange we don't technically have a 'national sport'. Cricket? AFL? Swimming? Is it the sport we play the most or win the most golds in? To help start this debate, FINCH director Nick Ball has crafted a grand slam of an argument that spirals out of control with fans and athletes from all walks of life heatedly adding their two cents. VIEW THE SPOT  Green Gobbler is launching its first-ever national brand campaign. The drain clog remover category is large and growing, and is primarily dominated by two brands: Drano and Liquid-Plumr. Green Gobbler is currently the fastest growing brand in brick and mortar retail and aspires to upend this duopoly. In its first work from new creative agency partner Hanson Dodge, the focus is on its greatest asset: its brand name. The platform is "Let the Gobbler Get It" VIEW THE 2 SPOTS  Very rarely does anything mercantile afford you the opportunity to "own" something as fundamental as a number. For the first time in Australian Rules football history last weekend, there was a 24th Round of games in the regular season.As the "humble" pie of Australian football, Four'N Twenty decided (not so humbly!) to name the round after itself.A snack food brand of the fans, rejoicing in an apt coincidence.VIEW THE AD  Explaining how to perform a breast self-exam can be difficult, but not when you use examples of something you do every night, like your sleeping position. We use various ways women sleep to teach them how to touch their breasts and never forget how to do it.VIEW THE AD  For three years, internet service provider Vorboss was quietly transforming London's infrastructure by installing state-of the-art fibre optic cables under the streets of London. Vorboss entered the B2B telecoms space delivering customers at least 10 Gbps, a speed that starts where most other ISPs top out. The omnichannel launch campaign 'London, without Limits' was developed with a high ambition VIEW 6 OUTDOORS Etihad Airways: The Final Mission Etihad Airways, the UAEâs national airline, revealed an electrifying stunt in celebration of its collaboration with Paramount Pictures on the worldwide launch of the highly-anticipated film Mission: Impossible Dead Reckoning Part One. In the adrenaline-fueled video, Etihad Airways performed a stunt that had never been done before. In collaboration with Paramount, Etihad put together a skydiving orchestra, who could play the instantly recognisable Mission: Impossible theme song while falling 13,000 feet at 193 km/h through the air. To pull it off, Etihad Airways, together with their advertising agency Impact BBDO, launched a global search for professional skydivers VIEW OUTDOOR EE: Capture The Store The bank holiday weekend saw EE invite gamers to Westfield London to 'Capture the store' in Fortnite and have their game broadcast on the big screen for over 20,000 shoppers to watch. As part of its debut gaming activation with Digitas and Saatchi & Saatchi, EE enlisted Ocean Outdoor to build and launch an interactive gaming pod, stationed directly below Ocean's full-motion digital billboard on Westfield Square Inc.VIEW THE CONCEPT Repco: Drive Your Dad To Tears Dad tears. The rarest of all the tears. But if you can show him how well you know him then well, you might just be able to drive your Dad to tears. As part of Repco's "Drive your Dad to tears" Father's Day campaign, this 60" radio execution highlights the many things that Dad won't cry for, and the one thing that will bring on the waterworks... getting him a gift from Repco.PLAY THE SPOT  Mum Films and Monday Bangkok portray the danger of alcohol for the Thai Health Promotion Foundation 'Buddhist Lent Alcohol-Free campaign' which conveys a different point of view than years before about alcohol abstinence during Thai Buddhist Lent Day by emphasizing talking to women about breast cancer which is one of the possible disease that caused by drinking alcohol.VIEW THE 30sec & 15sec SPOT  Cholesterol affects millions of people in Spain and its presence in the arteries is one of the main causes of deaths, with 120.000 a year. Daiichi Sankyo wanted to make this problem visible to show society clearly the risks of high levels of cholesterol in our arteries. So we took the problem to the streets creating an ambient campaign, doing the same thing that cholesterol does in our arteries: collapsing everything. VIEW OUTDOOR  eBay has returned to its heritage of connecting with passionate buyers, resulting in a new brand campaign via newly appointed agency Special and Futurebrand Australia, which includes the reinvention of a much-beloved song that lies at the heart of the new integrated marketing campaign.VIEW THE SPOT Festival de Cine Ambiental Ecoador: The Voice of Nature City noise and productivity silence what really matters. Almost no one talks about the problems that affect the environment, and it is hard to believe it because nobody sees it directly, we are not there to understand what is happening, but indigenous Amazonian communities are and they know the effect caused by mining extraction industries and oil, not only in their communities also on the planet. With this campaign we made known those environmental activists who take action and become the voice of nature, a strong and firm voice that defends life. If you did not know these stories through the news on television and social networks, you can see them compacted and with a great vision at the Ecoador Environmental Film Festival. Agency: XL Grandes Ideas.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD  For the Australian launch of the all-new GWM Tank 300, The Hallway created a campaign and brand platform designed to appeal to everyone's 'carpe diem' mentality and take life back. Inspired by the research that humans have 60,000 thoughts a day, we wanted to visualise what all the clutter, noise and unpredictable chaos that builds up and flickers around in our minds, looks like. VIEW THE SPOT  Sony Interactive Entertainment and EA SPORTS are pleased to debut their latest spot, introducing a new era of football that lets you "Play Closer" to the World's Game on PlayStation 5. The new film celebrates the upcoming launch of EA SPORTS FC 24 on PS5, showing how football fans can "Play Closer" to the best in the gameVIEW THE SPOT  PRETTYBIRD's Lucrecia Taormina has directed a hero film for the new bibigo global campaign. Koreaâs largest food brand bibigo launches a new global campaign encouraging the world to 'Live Delicious', developed with creative agency Wieden+Kennedy Tokyo and their hub in Seoul.VIEW THE SPOT  SUICIDE KEYBOARDS Online hatred is pushing veterinarians towards suicide. Think before you post.Background:Veterinarians are facing the burdens of overwork, low pay, and relentless online hate. Tragically, this is leading to a harsh reality: the highest suicide rate among all professions. VIEW THE 3 ADS  CONTEXT: A few years ago, strange news spread around the world: Colored pencils were running out! However, it wasn't because of children; it was actually because adults had increased their usage in countries like the United States, Brazil, and New Zealand. We are living in difficult times in Bolivia due to the aftermath of COVID-19, an unstable economy, a lack of job opportunities, civic strikes, and more, all of which contribute to an abundance of stress.VIEW OUTDOOR  In the eyes of Ecuadorian law, LGBTIQA+ communities should be treated with equal rights. However, in public spaces, when no one sees more than 56% have been victims of violence, discrimination, and bias. VIEW OUTDOOR Road Safety Commision of WA: 5 Star Safety Cars Social media posts written by 5-star safety vehicles who are masters of quickly adapting to any environment they find themselves in. Even Linkedin.VIEW THE CONCEPT BMO: Cosplay Bankers Following last year's successful launch of BMO NXT LVL, making BMO the first bank on Twitch, today, BMO Financial Group continues gaining ground in the gaming space by working with Mastercard and their partners at the League Championship Series to launch a Mastercard offer created for their fans. Knowing that any false move would receive scepticism from one of the world's largest video game fan bases, BMO needed to communicate their Mastercard offer and prove their fandom in the most authentic way possible.VIEW THE CONCEPT Tada: Drunken Codes When we go out and drink too much it affects our word recognition,and it is not always funny.TADAthe delivery app that brings home your favorite drinks and fooddeveloped: Drunken codes. VIEW THE CONCEPT Gas Networks Ireland: Jedward Breaks Up Twin icons Jedward split up over 'irreconcilable gas safety differences' in a new campaign by Publicis Dublin for Gas Networks Ireland. The film shows brothers John and Edward at matching sinks realising they have a broken boiler. VIEW THE SPOT Lays: See Ya In Korea Tired of the same old routine? Lay's Philippines is shaking things up and whisking Filipino's local palate by taking them on a global taste adventure with their exhilarating new flavors! Inspired by the heat of Korea, the tangy tomatoes of USA and the zesty and citrusy lime from Mexico, Lay's new flavors will take your taste buds on an unforgettable joyride of flavor extravaganza that is nothing short of epic!VIEW THE 3 SPOTS  August 28 marks the 60th Anniversary of the March on Washington and Dr. Martin Luther King Jr."s "I Have a Dream" speech. To honor the occasion, American Family Insurance, in partnership with TIME, has assembled an integrated campaign which builds on American Family and TIME's ongoing partnership dating back to 2020. VIEW THE SPOT  To launch Dell Technologies' groundbreaking ruggedized PowerEdge servers, we teamed up with Henrik Hansen from RSA to create a campaign highlighting their standout feature: the ability to do Edge computing anywhere, even in harsh conditions. These rugged, weather-proof solutions empower companies to push the boundaries of computation far beyond the confines of traditional data centers.VIEW THE SPOT  Stagecoach, one of the leading UK public transport operators has launched a brand-new campaign looking to win over younger passengers, created by Leeds based agency, SUPERSONIC. Designed to address the negative perceptions younger passengers have towards bus travel, which can often be seen as a compromise. Stagecoach wanted young people and their parents to see the bus as the smart choice great value, easy and convenient.VIEW THE SPOT  Pavilion Works and director Theo Rhys take a train ticket for a ride. Theo created a campaign to launch the brand-new Korean clothing brand, London Underground. London Underground has developed a clothing line in collaboration with TFL, aimed at the Korean market. The collection draws inspiration from various aspects of TFL, ranging from Oyster cards to fabric textures and colour schemes in the branding. London Underground came up with a top-line creative concept: following a train ticket on its journey. VIEW THE SPOT  The sport of soccer (or football depending on where you hail from) is often simplified into an equal playing field scenario: the ball is round and the game lasts 90 minutes. But as we've become all too aware, for women, the game is anything but equal. This Women's World Cup season German-based global insurance company Allianz decided to tangibly demonstrate the inequalities women face by reconfiguring the symbol of the game the ball. Introducing the world's first Squared BallVIEW THE SPOT  This creative shows why it pays to be prepared - and book a ride in advance for whenever you might need it. Spanning TV, BVOD, online video, cinema, social, OOH and audio, the campaign features comedian Ronny Chieng getting out of sticky situations in a series of spots.VIEW THE KID'S PARTY SPOT VIEW THE GAMES NIGHT SPOT VIEW THE TECH SUPPORT SPOT Guest Judge: Anthony Eigbe, CD, X3M Ideas, Nigeria This week's guest judge is Anthony Eigbe, creative director at X3M Ideas, Nigeria. Winner: Hornbach '1 Square Meter'. Where do I start? It's such a lovely composition of an ad; the set design is delightfully claustrophobic, the characters don't speak a word but you feel the humour, the music and SFX weren't generated externally, it all happened within the ad. The ad is just well put together. And yes, the concept was equally as good. Bravo! READ MORE GrabUnlimited: Niel GrabUnlimited is a subscription service of the food delivery app Grab that allows its users to order more at an affordable price. With their competitor matching their offer, GrabUnlimited came up with a better deal and wanted to announce it to the general public.Agency: GIGIL VIEW THE SPOT |
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