Seen and noted
Pets are very sensitive to the food we feed them and many of them are very bad for their health. This advertisement aims to raise awareness in an impactful way that every time a pet is fed it should be with the food it deserves, a 100% natural healthy food.
VIEW OUTDOOR McDonalds: McDonalds Land
In alliance with Roblox, we created McDonald's LAND, a world that gamified the entire purchasing process, transforming a traditional combo into a gaming experience that revolutionized our ecommerce and allowed teens to access our products while they played.
VIEW THE CONCEPT Movistar: GoldXGigas
We hacked Free Fire and transformed the world's hottest Battle Royale into a Movistar store. We've set up an unofficial trading system for players to collect in-game coins, drop them to @ely.bells, our Movistar trader, and receive a Movistar Gamer Combo with gigas and a Premium Box with Free Fire in-game items. Booyah! GoldXGigas.
VIEW THE CONCEPT Tourism NT: Red Centre
THE BRIEF Develop a strategic framework, creative concept and campaign assets that positions the NT as the undeniable leader in the Aboriginal tourism sector among 18 domestic travel intenders with no kids under 18.
VIEW THE SPOTS VIEW THE OUTDOORS Shift 20 Initative: Unignorable Adbreak
Australians with disability make up almost 20% of the population. Yet, in advertising they are only represented 1% of the time. To make people pay attention to the significant under-representation in our adverts and show what true representation looks like, we worked with ten of Australia's most well known brands to swap out key scenes in their adverts to include a person with disability.
VIEW THE SPOT VIEW THE CONCEPT
Split custody is never easy but even under the most trying of circumstances, love can find a way when there's an Unbreakable connection.
VIEW THE SPOT
The AFL Prelims are the penultimate games of the season, deciding which two teams will get to the Grand Final play-off. It is the most dramatic, cut-throat weekend of football of the year. Only 4 teams left, and for two of them, not enough pie to go around.in the grandstands of course, it's a different story - thanks to plentiful supplies of the official pie of the AFL.
VIEW THE AD
South Australia's Riverland, home to many of the Stateâs fruit orchards, is highly susceptible to fruit fly. Though it is a designated pest free area, it is a fragile balance. One piece of fruit is all it takes to set off an uncontrollable explosion of fruit fly. This could wipe out crops and ruin livelihoods.
VIEW THE 3 ADS Boody: Make Yourself Comfortable
Women spend a cumulative 27 years of their lives in discomfort, not least of all because of uncomfortable and ill-fitting underwear that digs in, rubs and leaves painful and long-lasting marks on their skin. To launch bamboo underwear brand Boody's new positioning, 'Make Yourself Comfortable', this photographic campaign confronts the ubiquitous but untenable issue head-on, extending empathy to the audience and offering Boody as a very comfy solution.
VIEW 5 OUTDOORS Frank Energy: Toasted
Too often in life, expensive things just aren't worth it. People buy into brands, perceiving that more value comes with the name. This rings particularly true in the energy sector. Utility companies craft shiny, emotionally-geared adverts to embed more 'value' into their product. But at the end of the day, the more expensive and 'premium' energy will toast your toast just the same as cheap, no frills energy. It's the same electrons, wrapped up in a different package, with a different price tag. Enter Frank Energy. Through a rigorous series of controlled tests, Frank challenges these perceptions and sells it to you straight. No fluff, guff or gimmicks - just affordable power, simple. The result? Same energy. Probably cheaper. Sendo criado pela PG Soft, o Fortune Tiger, também conhecido como jogo do tigre, é o slot do momento.Entre todos os slots https://fortunetiger-jogo.com/ de cassino que vemos nos dias atuais, não há dúvidas de que a Fortune Tiger é uma das que mais estão chamando atenção. Mas, você sabe como ela funciona? Onde jogar?
VIEW THE SPOT BitisHunter: Solemates
Biti's Hunter, Vietnam's popular shoe brand, swiped right with Tinder for an innovative campaign called "Solemates."Using AI profiles inspired by their distinct sneakers, people on Tinder are matched based on their interests and personality.
VIEW THE CONCEPT VIEW THE 5 ADS
The latest campaign from Barbeques Galore encourages customers to "buy a BBQ you'll actually love" and focuses on highlighting quality and value. Set to the heartbreak anthem "All By Myself", the tongue-in-cheek film tells the story of a poor deteriorating barbeque watching through a neighbouring fence as a superior Barbeques Galore product is shown endless love and appreciation by its owners. Agency: The General Store
VIEW THE SPOT
After showing the world why the use of VAR had been heavily criticized during soccer games, BURGER KING is now making new revelations about hidden conversations on the pitch.Through a series of 4 comedies, BURGER KING stages players and staff members all holding their hands in front of their mouths to communicate so that their lips cannot be read.But what can they possibly be saying to each other?
VIEW THE SPOT Sistecredito: Get It Off Your Head
When you want something, you see it everywhere Yes, the watch you desire appears, The phone of your dreams, The perfect sunglasses, And even the purple headphones you always imagined.That's why, when something keeps spinning in your mind.
VIEW THE SPOT VIEW THE 3 ADS
Often, corporate attempts at fun are forced and awkward, leading to regrets, and bad office culture, a top reason for employee turnover. Thankfully, Funlab (Australia's premier fun experience provider) offers genuine, non-corporate fun for workplaces.
VIEW THE SPOT Castle Lager: The Granboks Melody
A branded content series from Castle Lager that goes to the heart and source of the men that South Africans will be raising a glass to and saying 'cheers' to during September and October; their grandmothers, the OG matriarchs of their respective families.
VIEW THE 3 SPOTS
Godfreys is a leading retailer in Australia and New Zealand that specialises in home cleaning appliances. This work brings to life their new brand platform 'Feel Free'. An idea that shows that euphoric post cleaning feeling; that freeing 'ahhhhhh' moment when you can relax and sit back on your couch knowing your home is as clean as can be.
VIEW THE SPOT NZ Post: Courier Services
The task was two-fold: get Kiwis to choose New Zealand Post when sending their parcels across the country, and furthermore, create awareness and education around its superior 'courier' delivery option. So along came a story about a very unique sort of relationship.
VIEW THE SPOT Year Of Skills: Do Something New
Doing something new is always brilliant for your life and your career. And this is the European Year of Skills, so why not make it a year like no other?
VIEW THE 3 ADS Johnnie Walker: In Her Boots
Partners and sponsors of the AFLW, Johnnie Walker, has worked with Leo Burnett Australia to celebrate the progress made in women's Aussie Rules football through the creation of five pairs of handcrafted footy boots made from the boots of past icons of the game, over decades past. The boots, designed by artisan shoemaker Matea Gluscevic from Naarm/Melbourne, have been meticulously pieced together from pairs of boots of old players, some more than 50 years old.
VIEW OUTDOOR
How does one still tell the story of a man who isn't a good person, but still drinks a tea that is not only good for HIS mood, but helps our others in need as well? Photographer Nick Bowers tackled this challenge on the back of TV, building out scenes at all times of day as part of MOOD Tea's Jolly Good launch, a new brand platform for a socially conscious brand, with the photography launch following the TV launch by a number of weeks.
VIEW 3 OUTDOORS
Local-turned-global charity Movember has, for 2023's campaign, started a cult.But a cult for good.Photographer Chris Budgeon captured a series of portraits of moustaches and moustache-appreciators to build an arsenal for the basis of the Order of Mo. As part of the overall campaign, this outdoor campaign is certain to grow a few extra mos.
VIEW 4 OUTDOORS Mis Que Auga Dark: A Promotion That Sweeps
Mais que Auga is a Spanish gym chain and wanted to promote Black Friday with a very aggressive offer. To capture attention we created 3 creatives that showed different images of natural disasters that simulated a live news broadcast to capture attention with the message "we're making it very black for you with a promotion that sweeps". The results were very fruitful for the brand, gaining hundreds of new gym members.
VIEW THE CONCEPT
Australia has a sleep problem with nearly 50% of all adults reporting at least two recurring sleep issues. Luckily, our leading bedding retail specialist, Forty Winks, is on a mission to help millions of sleep-deprived Aussies 'Go to better sleep'.
PLAY THE SPOT Guest Judge: Brynna Aylward, ECD / creative lead, GUT Toronto
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 25, 2023 18:27 (Edited: September 26, 2023 04:27)
This week's guest judge is Brynna Aylward, executive creative director and creative lead at GUT Toronto. Winner: Uber Eats 'Get Almost Almost Anything'. This self aware, mini rom-com took me back to early 2000s in the best possible way. The spot walked the line of making fun of the genre while still perfectly fitting into it. Plus, as a period-haver, I appreciate any time brands can find a funny way to talk about the subject. Nicely done. READ MORE Half Million: Sunkissed
Overheated moggies and motors, melting flip flops, parched the Half Million coffee shop chain is an incredibly cool representation of heat.
VIEW THE SPOT Berlitz: Ready To PromptThe coming of AI (Artificial Intelligence) is frightening. A lot of people around the world are concerned about their careers and have started to learn and practice to be AI users to gain more opportunities in their career path. Even if we face the same situation, Thai people and many Asian countries have to go through a bigger obstacle called the "English Languageâ" English Language is the nowadays best suitable language to create prompts and generate AI. For countries that don't use English as their primary language such as Thailand, the wall of language is HUGE. VIEW 3 OUTDOORS
When you want something, you see it everywhere Yes, the watch you desire appears, The phone of your dreams, The perfect sunglasses, And even the purple headphones you always imagined.That's why, when something keeps spinning in your mind...
VIEW THE 3 ADS
SuperBonder can put anything together. Even what seems to be very difficult to put together.
VIEW THE 3 ADS
1. A couple stakeout a neighbourhood trying to get a "feel for the place" If only they used Suburb Insights on the Domain property app.2. While living outside the school catchment, our couple try to convince the principal to accept their daughter. While she's at a Spin Class. Obviously.3. In a desperate attempt to find out how much a house sold for, a couple pretend too be removalists. Sadly they've never "removal-ed before".
VIEW THE SPIN SPOT VIEW THE STAKEOUT SPOT VIEW THE REMOVALIST SPOT
"the first scream" is dedicated to Mahsa Amini and to all Iranian women defending their fundamental freedom. Created by a committed collective, This film is above all a hymn to life that transcends borders, cultures and languages, with the same voice, the same cry. It's an ode to Iranian women, to all those who refuse to remain silent in the face of injustice and who courageously fight back.
VIEW THE SPOT Australian Eggs: Perfect Catch
We know that Aussies love eggs. But outside of breakfast, we don't necessarily think of eggs when it comes to snacks, lunch, and dinner. That's why our new creative platform 'Bright the Bright' is elevating the use of Australian Eggs by encouraging Aussie households to brighten not only their meals, but their entire family's demeanour thanks to the flavour and rich nutrients packed inside eggs. If you are in the market for superclone Replica Rolex watches, Replica Rolex Expert is the place to go! The largest collection of fake Rolex watches online!
VIEW THE SPOT Great Cause: EducationIs Everyones Right
In the exciting time of back to school, let us remember that education is a fundamental right that every child deserves to be able to exercise, regardless of their context.
VIEW THE SPOT VIEW THE 6 ADS Spark : Hello Tomorrow
Technology can do many things. But it's when it gets into the hands of people that it becomes the ultimate creator of opportunity, allowing us all to take a shot at the things that are important to us. This is the premise for Spark's launch of its new brand positioning, Hello Tomorrow, developed by Colenso BBDO.
VIEW THE SPOT American Family Insurance : Dream Fearlessly
American Family Insurance is releasing three new :30 spots in its "Life's Better" campaign. Titled "Night," "Drive" and "Car Wash," the new films dramatize how "when you feel better protected, you're free to enjoy your dreams." The campaign debuted in April as an evolution to the brand's long-running 'Insure Carefully. Dream Fearlessly.' platform.
VIEW THE 2 SPOTS
Mary Ward was the first person in the world to be killed by a car, and it happened here in Ireland. She was an accomplished scientist, published author and a mother whose life was cut short.
VIEW THE SPOT Respet: Lets Make The Passes
When pets don't have something good to eat, they fight. They fight for the best dish from the worst. And they even fight among themselves constantly to win the territory of the good food. Respet took out an advertisement making pet owners aware of this problem that even if they don't see the pets if they live it, if they are fed a balanced diet according to their breed, the problems end up because well-balanced pets mean that not only are they healthier, but they don't even have to fight over who is the strongest to survive.
« First « Previous
Next » Last »
1 of 5
VIEW THE AD |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feedVisit Campaign Brief for Australian creativeadvertising news |