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Seen and noted
 Instead of focusing on the sauce, the campaign centers around visual elements that evoke ways to soothe the signature heat of Frankâs RedHot®. By using iconic images that anyone could easily recognize and associate with immediate relief.VIEW THE SPOT  Mum Films and VML Thailand have teamed up to create an online film for the 2024 Road Safety campaign, "Reduce Speed, Reduce Risk," by the Thai Health Promotion Foundation. The story features a grandson and his grandma demonstrating what happens when riding a motorbike at 80 km/h to test if an accident might occur. The campaign challenges a common belief in Thailand that 80 km/h isnât too fast and is easy to controlâa misconception that often leads to accidents.VIEW THE SPOT  Context:To celebrate the arrival of the New Year, Great Wall Motors - GWM sought to embrace the festive spirit while showcasing the emotional and aesthetic power of its models. The objective was to elevate the driving experience, transforming it into a symbol of celebration, escapism, and elegance. VIEW THE AD  Each year, over 140,000 children and adolescents are at risk of being recruited by organized crime, where thousands are trained to commit acts of extreme violence. â¨â¨"Bad Santa" aims to raise awareness about the serious situation affecting minors in the country, especially during a time of year like the holiday season, when family values and togetherness should prevail, but violence shows no mercy.â¨VIEW THE 3 ADS  ARUBA WRAPSâA like, a comment, or a DM can often be the best subtle hint to know what to give for Christmas. Thatâs why at Aruba, we take advantage of this to invite people to find the perfect gift on our Instagram profile.â VIEW THE 2 ADS Mazda: The Best Gift THE BEST GIFTDuring Christmas and New Year's in Puerto Rico, traffic accidents increase due to heavier traffic, celebrations, and alcohol consumption. Despite efforts in 2024, fatal accidents remain a constant challenge. VIEW THE 3 ADS  During the sold-out Boxing Day Test at the MCG, The Shane Warne Legacy will debut Don't Waste a Beatâa heartfelt film celebrating Australian cricket legend Shane Warne's remarkable achievements, cherished moments, and the vibrant beats of his life. This poignant piece encourages all Australians to take the Shane Warne Legacy Health Check.VIEW THE SPOT  With the latest technology applied in headphones with intelligent sound systems achieves zero external vibration capacity achieving absolute silence. You can use them simply to hear nothing and feel the sound of silence or activate its 360 surround system to live the music as it was mixed or recorded in their own music production studios among other things you want to hear.VIEW THE 3 ADS  months ago. The new integrated campaign, which breaks in December to run acrossnational TV, VOD, POS, CRM, radio, sponsorships and social including a bespokeTikTok filter.The TV campaign comprises three 20-second films, all featuring people browsing in a Wickes showroom, choosing designs, and visualising their new kitchens and thecompliments they will receive from their friends and family. The three films eachfocus on Wickesâ kitchen ranges, price, and the design and installation help they offer. VIEW THE SPOT  Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO and titled 'Forte São Elasâ (âStrong are the Womenâ), the initiative celebrates women's resilience and strength - which are so often questioned and proposes a toast to the efforts and achievements women have made this year, in the face of all adversities. VIEW THE SPOT  Vodafone youth brand, VOXI Mobile, has launched a playful new campaign to introduce âPhoney Casesâ, a range of phone cases cleverly designed to give you a reprieve from the often-overwhelming number of family obligations this festive season. VIEW THE SPOT  GUT, in co-production with the audio-visual production company Primo and the animation studio Can Can Club, announce the upcoming launch of their animated short film âMy Gut Friendâ, based on an original idea by the agency's ECDs, José Mario Muñoz and Rodrigo del Oso. âMy Gut Friend" is GUTâs first original content production initiative. VIEW THE SPOT  The Golf GTI has always been a model that has invited its fans to enjoy the adrenaline. A car that embodies that attitude that helps you to make the most of it and break away from the established. Historically, these announcements have been a reflection of him and these navigations cannot be excluded. VIEW THE SPOT 2 Degrees: Answer The Call Last week in Britomart, New Zealand telecommunications business, 2degrees unveiled a 2-tonne ice sculpture entitled, âAnswer the Callâ. The concept, the brainchild of TBWA New Zealand, consisted of 49 frozen blocks of ice, some with mobile phones inside. Phone calls from Earth persistently rang out from within the ice, but no one answered. VIEW OUTDOOR Nedbank: Money Warnings Joe Public, in partnership with long-standing client, Nedbank, as well as POWA (People Opposing Woman Abuse) recently launched their latest campaign âMoney Warningsâ during this yearâs 16 Days of Activism, in an attempt to highlight the very real issue of financial abuse against women.VIEW OUTDOOR  UNICEF Norway and Accenture Song emphasise the lottery of birth in a new Christmas campaign to drive donations. Launching in Norwegian and English, the film uses regional versions of the widespread childrenâs counting rhyme, VIEW THE SPOT Thai Health Promotion: Grandma Speed Mum Films and VML Thailand have teamed up to create an online film for the 2024 Road Safety campaign, "Reduce Speed, Reduce Risk," by the Thai Health Promotion Foundation. The story features a grandson and his grandma demonstrating what happens when riding a motorbike at 80 km/h to test if an accident might occur. The campaign challenges a common belief in Thailand that 80 km/h isnât too fast and is easy to controlâa misconception that often leads to accidents.VIEW THE SPOT Bluebird: Bluebirds The Word Bluebird Foods has launched a new campaign and brand platform for Bluebird via Special New Zealand.The charming campaign, inspired by the Penguin love language of "pebbling", was directed by Jamie Lawrence through Scoundrel.VIEW THE SPOT McDonalds: Squid Game Dare To Play We launched an epic collaboration between Netflix and McDonaldâs with the Squid Game Meal Dalgona Candy Challenge, a true world-first inviting players to tackle one of four different candy shapes from the showâs iconic scene â only this time the greatest challenge is the Golden Arches M.This fully integrated experience campaign features custom packaging, an immersive mobile game, train station dominations, restaurant takeovers, activations and a Korean version of the Launch Film voiced by none other than Jeon Young-Soo (ì ìì) â the official Game Instructor from the Squid Game series. VIEW THE 2 SPOTS VIEW 3 OUTDOORS  The holidays get a mischievous twist this year as McDonald's Canada unveils its much-anticipated new commercial for the Grinch Meal. Created by Wieden+Kennedy and directed by Jesse James McElroy through Alfredo Films, the ad brings the iconic Grinch front and centre for a feast that's equal parts festive and fiendishly fun.VIEW THE SPOT  Gia's Renovations can transform your poor quality kitchen, into one of the highest quality. Translating this to audio was pretty straightforward. PLAY THE SPOT Anglicare WA : Christmas Tree To raise desperately needed funds for Anglicare WA's child counselling service (Young Hearts); we wanted to highlight the huge difference in how Christmas is experienced by children and families who are victims of domestic violence. Young Hearts is a unique service, tailored specifically to the needs of children and young people who have experienced or witnessed family and domestic violence.https://donate.anglicarewa.org.au/VIEW THE SPOT VIEW 3 OUTDOORS  Save the Children Sweden Launches New Concept in First Collaboration with BBDO "What could be more important?" That is the message behind Save the Children Sweden's new creative concept, highlighting the organization's extensive efforts to ensure a safe and secure childhood for all children. VIEW THE SPOT Johnson & Johnson: Breaking Out Of Depression Developed by Edelman and produced by CZAR Sao Paulo, the campaign, âBreaking Depression: Out of the Mazeâ, was co-directed by Pedro Giomi (represented by CZAR Amsterdam and CZAR Sao Paulo) and Leo Cosme (represented by CZAR Sao Paulo). The campaign film visually illustrates the often-overwhelming experience of navigating severe depression, comparing it to exploring a maze where those impacted, as well as their carers, may feel trapped with no clear path forward. Through this metaphor, Janssen Cilag International NV, a Johnson & Johnson company, aims to raise awareness of the complexities of severe depression and highlight the perseverance needed by those living with the condition VIEW THE SPOT  Cornelius the cockerel, Kelloggâs beloved mascot since 1958, has been reimagined in a new integrated marketing campaign, See You in the Morning, developed in partnership with Leo Burnett, which celebrates Kelloggâs legacy of being the âOG of breakfastâ. The new 3D Cornelius will now feature across more of Kelloggâs iconic cereals as part of a 360° full-funnel campaign for the Masterbrand. It will be supported by a £12m investment in the UK across TV, digital, social, OOH, retail and instore.VIEW THE SPOT  Our print campaign celebrates Credit Report's 60th anniversary and highlights its history as a leading source of business information for B2B companies. For six decades, they have provided reliable data that allows companies to make decisions and close credit transactions with confidence.VIEW THE 2 ADS Greenpeace: If Life Fades From The Mountains.. Mountains are the heart of life. From them come the vital resources that sustain our cities, and they are home to an incomparable biodiversity. They house the tapir, the architect of the forests, and the spectacled bear, the guardian of the páramos. This December 11th, on International Mountain Day, we raise our voice with a clear message: if the tapir disappears, ecosystems collapse; if the spectacled bear vanishes, forests and páramos cease to exist. To illustrate this pressing reality, weâve turned the very geography of the mountains into a unique graphic that shows the dramatic decline in the populations of species that inhabit them. The mountain is not only at risk; itâs losing its shape. Itâs time to act before what sustains all life begins to crumble.VIEW THE 2 ADS Ministerio de Transportes de Chile: Social Wreaths CHALLENGEDistracted driving accounted for one in three fatal road accidents in Chile, yet traditional awareness campaigns struggled to capture public attention.INSIGHTThe campaign drew inspiration from âanimitas,â Chileâs culturally significant roadside memorials, to deliver a poignant and culturally relevant message. IDEA"Social Wreaths" reimagined traditional animitas as floral representations of app logos like Instagram, WhatsApp, and TikTokâturning them into sobering reminders of the link between mobile phone use and road fatalities. VIEW OUTDOOR KitKat: Auto reply Break The end of the year brings much-needed holidays for many employees, but not everyone gets to clock out. For those stuck at their desks, battling the endless stream of Out-of-Office replies, KitKat has a sweet surprise. Partnering with creative agency Publicis Middle East, Kit Kat has transformed this workplace frustration into a moment of joy with their latest initiative, Auto Reply Break. VIEW THE CONCEPT Marshall Islands Soccer: No Home Jersey The Marshall Islands Soccer Federation (MISF) and sports brand PlayerLayer have come up with a striking and innovative way to draw global attention to their national football teamâs plight: a national football jersey designed⦠to disappear. The Marshall Islands, a small island nation in the Pacific, is the only one of the 193 UN member states without an officially recognised national football team. Despite having players, a federation, and a football field, the process of recognition has been slow. VIEW THE CONCEPT ANZ: Fraud Reflection Black FridayWhilst full of enticing deals, the festive shopping period is also a prime target for fraudsters, with a spike in online credit card fraud. As millions of Kiwis prepared to take advantage of sales events such as Black Friday and Cyber Monday, ANZâs innovative Dynamic Security Code offers a crucial line of defence against this rising online fraud.PLAY THE 3 SPOTS "Ducks", in the colloquial sense, are an integral part of the game of cricket. This cricket season in Australia, there will quite literally be a whole new rhyme and reason to the term "scoring a duck".And very delicious it will be too, as this radio spot attests. PLAY THE SPOT Thane Valbhav: Yellow Journalism Nowadays, various platforms are used for disseminating news, including social media. This trend is on the rise. Most of these news are sensationalised, without checking the facts, and giving away wrong information. VIEW THE 3 ADS  A healthier way of resuscitating.Really if a shot of the best intenzo coffee with a high dose of caffeine can bring you back to reality with less stress and suffering than it seems. Proven by patients admitted to the hospital for excessive work or study stress. A parody to highlight the real proven and effective effect of the product.VIEW THE AD  Through their 'It's Playtime' brand platform, Virgin Media brings moments of 'Play' into everyday life through entertainment. To transform the mundane daily commute, they turned a billboard into a demonstration of how their broadband brings playtime to commuters with Virgin Media's Playable Billboard. VIEW OUTDOOR Quitie: Shake Back Control This media-first campaign empowers smokers to shake the habit and take back control for good.With innovative binaural audio, the radio spot delivers a compelling message: smoking isnât the friend you think it is. Listeners are then encouraged to shake their device, instantly connecting them to Quit.ie, where they can start their 28-day journey to freedom.VIEW THE CONCEPT Sasko: Break Bread With Youth In South Africa, June 16 (known as Youth Day) is a day that commemorates the fallen youth who defied apartheid laws on that day in 1976. They were protested for freedom. And now today, the youth are battered by the lack of economic freedom, stemming from a stagnant job market and high unemployment figures, leading to a sense of helplessness and hopelessness among them.VIEW THE CONCEPT  Navy Submariners are everyday people who are trained to do the extraordinary. 'I AM A SUBMARINER' reveals their secret superpowers and what it takes to have a career where you gather intelligence on classified missions. Agency: VML AustraliaVIEW THE SPOT Guest Judge: Ricardo Wolff, ECD, Innocean Berlin
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 16, 2024 13:13 (Edited: December 17, 2024 00:13)
 This week's guest judge is Ricardo Wolff, Executive Creative Director, Innocean Berlin. Favorite: Toyota's 'Naughty List'. Here's to a Christmas spot with humor. A story portraying a kid's misbehaviors instead of platonic friendships with inanimate objects to the sound of tear-jerking piano. Please note: This is the final review for 2024. The first review for 2025 kicks off on Monday, January 13 so make sure you have uploaded your work before then to be considered for the first round of judging next year. READ MORE |
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Two new spots from Canva In House Australia