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Seen and noted
 Insightï¼In today's China, despite increased online connectivity, people are feeling more disconnected in real life. Head & Shoulders, a leading dandruff removal brand, sought to bridge this gap by creating an emotional connection with its audience.Our insight was simple yet profound: while technology brings us closer online, it's the human touch that truly connects us. But how could a dandruff brand help bring people together? VIEW THE SPOT  Opinionated has created this new Drumstick film starring WWE legend John Cena and 'action figure' Dr. Umstick.VIEW THE SPOT  A new video campaign âLife Without Out of Homeâ from the Outdoor Media Association (OMA) is detailing the economic contribution of the Out of Home (OOH) advertising industry to public infrastructure across Australia, an impact that is often overlooked in public discourse. Created by Howatson+Co,VIEW THE SPOT Uber Eats: The Democracy Sausage The Democracy Sausage is a tradition of this great nation; a cornerstone of Australian Democracy and the quintessential post-vote snack of choice. Millions of voters across Australia will head straight for their local sausage barbie, and we applaud you, but with many finding themselves without a sausage (or sizzle) to call their own this election day, Uber Eats is ready to step in to deliver the classic Democracy Sausage. VIEW THE 2 SPOTS VIEW 2 OUTDOOR  DIRECTV is cranking up the volume in its latest national advertising campaign with Nothing On Your Roof 2.0 â a bold, music-infused twist on baseballâs classic and iconic seventh inning stretch routine â providing fans nationwide the ultimate satellite-free opportunity to catch MLB action all season long. Coinciding with the start of baseball season, this new unforgettable campaign featuring follically-gifted MLB stars, including Los Angelesâ Dustin May, Chicagoâs Dansby Swanson, and Milwaukeeâs Christian Yelich,VIEW THE SPOT Oka: Plastic Blood Brazilian Biotech company, OKA, is raising awareness about the extreme dangers microplastics pose to the state of human health, with a shocking new movement: Plastic Blood. OKA has extracted microplastics from over 1,000 discarded bags of blood (450L) and used them to 3D-print familiar everyday plastic items such as cups, straws and bottles. The disturbing 3D-printed items are at the centre of a new exhibition, created by advertising agency DM9, that opened in Sao Paulo and is currently touring Brazil, culminating at COP30 in Belém this November. VIEW THE SPOT VIEW THE 5 ADS  Wilkinson Sword Intuitionâs latest campaign, directed by Caviarâs Marielle Heller, in collaboration with creative agency Pablo, pairs playful portrayals of body hair with a punchy, bold track leaving no nook or cranny untouched. The pan-European launch embraces the many lengths women go to shave, or not shave, have been beautifully executed in this pan-european campaign for the female shaving brand, from Edgewell Personal Care. VIEW THE SPOT  In the sports world, brand messaging tends to focus on the individual, idolising those with a rise-and-grind mentality. Levelwear has launched its first campaign by Broken Heart Love Affair that breaks through by reminding us that while one person may be the champion, no one wins alone. VIEW THE SPOT  Global creative audio network Squeak E. Clean Studios has shared its latest work on behalf of client Tecovas. âTrue Westâ, directed by Scott Ballew, is the newest commercial from the Austin-based boot and western wear brand. The film gets to the core of what the American West represents, with its striking cinematography, visceral sound design, music, and voice-over from the legendary Texas singer, songwriter, and visual artist, VIEW THE SPOT  In Ecuador, a professional male footballer earns almost eight times more than a professional female player. This wage disparity is not an isolated case but rather a reflection of inequality in Latin American football. In Brazil, for instance, while the womenâs national team that won the 2022 Copa América received a prize of approximately 1.5 million dollars, the menâs team earned 11 million dollars when they won the same tournament in 2019. In Mexico, VIEW THE SPOT  Introducing 'Be Like Goldfish,' a new campaign that celebrates the happiest fish-shaped snack on Earth â the snack with a comforting smile and playful spirit perfect for snackers of all ages. The films depict comedian Ben Marshall in a series of small yet relatable missteps, with Goldfish by his side acting as the joyful encouragement he needs to smile on and not sweat the small stuff. VIEW THE 2 SPOTS  Paramount+ has released the newest ad spot in its 'Find Your Mountain on Paramount+' brand marketing campaign, featuring an unexpected mashup of SPONGEBOB SQUAREPANTS and STAR TREK. The new spot, from Droga5, stars Spock (Ethan Peck), Christopher Pike (Anson Mount), and Nyota Uhura (Celia Rose-Gooding), who are joined on the Patrick Starship Enterprise by SpongeBob SquarePants, Sandy Cheeks, and Mr. Krabs. 'Find Your Mountain on ParamountVIEW THE SPOT  Orkin, a leader in the pest control industry, in partnership with their creative agency DDB Chicago, is kicking off the pest season with a bold new national campaign, âPests are Smart, Orkin Pros are Smarter.â The campaign highlights the surprisingly clever way pests sneak into our homes and businesses-- and the even smarter Orkin Pros who stop them in their tracks. Pests are smart, but Orkin Pros are even smarter is the driving insight behind the campaignâs narrative.VIEW THE SPOT  âThe Goodyear Tire & Rubber Company is launching its most powerful campaign in decades, reminding everyone that it has always been and always will be the number one in tires. Premiering during the NFL Draft, 'STILL' showcases Goodyearâs past and present achievements. Goodyear has delivered innovative firsts, broken records, won races, landed on aircraft carriers, provided blimp-worthy aerial coverage, and raced to the moon. This moment signifies a reset for the brand, restoring the brandâs rightful tone and focus.VIEW THE SPOT  Car prices in Egypt are higher than ever, and for many, owning a car feels out of reach. But when MG launched its new range, it wasnât just about selling cars - it was about making the dream possible again. These cars? People know them. People love them. Even if they donât own them. So DDB Egypt created a campaign to show just how iconic MG is - through real, relatable moments that prove everyone knows these cars by heart.VIEW THE SPOT  Northern Territory residents are four times more likely to die on the road. This campaign asks drivers how they feel about having lives that are worth less.VIEW THE SPOT 2Degrees: No Tifications With increasing awareness around the impact social media, technology, and phones can have, itâs more important than ever that we take control of our devices and how our teens in particular are using them. TBWA's latest Fairer Phones initiative for 2degrees is designed to help everyone better manage the overwhelming number of notifications we receive, especially our teens. On average our teens receive a mindblowing 237 notifications. But starting to take back control is as simple as these three tips:VIEW THE SPOT  This year marks the 150th anniversary of American Standard, designers of award-winning tubs, sinks, toilets and faucets. To mark the occasion, as well as reward its current and future customers, American Standard is giving away $150,000 in down payments as part of its â150th Down Payment Contest.â From now through the end of June, 10 people will earn $15,000 each to help with the payment of a new home. VIEW THE SPOT  A bold project built around a clear vision - transcending human physical limits to unlock everyone's full potential. In a rapidly changing world filled with increasing challenges, this film acts as a rallying cry â an invitation to full, unapologetic commitment. VIEW THE SPOT The Irish Emigration Museum: Mashington DC The Public House create unexpected spud figures in new campaign for EPIC The Irish Emigration Museum. The Dublin-based creative agency have rolled out a new outdoor, print, and social campaign for EPIC, which challenges the automatic assumptions people make about the Irish, and the stereotyping that goes with it. Based in Dublinâs docklands, EPIC is a museum which details the stories of Ireland through the lens of those that left. VIEW THE 2 ADS  Primark is highlighting the great value that can be found across all of its essentials with the launch of a new campaign âNever Basicâ. The campaign, which will run across all 462 stores in 17 markets alongside Primarkâs social channels, celebrates how wardrobe essentials at Primark are anything but basic when it comes to quality, style and price.VIEW THE 2 ADS Hard Rated: The Official Apology New Zealanders know the headlines all too well â thousands of Kiwis flocking across the ditch to Australia for better pay, cheaper living, or a bit more sun. Itâs an ever-topical national story, rolled out year after year. And while those who left have been living it up in Aussie, the ones left behind can't help but feel a little⦠left out.VIEW THE AD  "We All Understand Coca-Cola" highlights its iconic bottle as a symbol of connection. The campaign features real stories of people who overcame language barriers to share a moment over a Coke. Each story is written in two languagesâone flowing from left to right, the other from right to leftâmeeting in the middle to form the silhouette of Coca-Colaâs signature contour bottle. This powerful visual underscores the idea that no matter how different we may seem, common connection is possible and sharing a Coca-Cola is a universal language that we all understand. The campaign includes OOH, print and digital executions and extends online at CocaColaStories.com. VIEW THE 2 ADS Guide Dog Appeal: Doggy Doonations It takes over $50,000 to train one guide dog, with all funds coming from donations. But in the tough economic times of 2025, fundraising was facing immense difficulty.The challenge: how do we get donations when people are holding on to their money?We hyper-targeted the people most likely to truly empathise with the cause: dog owners. Then we grabbed something they already used - doggy poo bags - and rebranded them as a donation mechanism.VIEW THE AD Havaianas: Green Spaces The Philippines is congested with buildings, especially in the heart of Metro Manila. Green spaces cool down cities but can be rare to find, so while looking through Google Maps, there was a discovery that these green spaces struck a resemblance to a green footprint â or more fittingly, a pair of slippers. This discovery was a perfect link to Havaianasâ #BreakTheRush campaign, which is all about finding a brief moment of relaxation despite the fast-paced movements of everyday life. VIEW THE AD  Eurostar is teaming up with world renowned graphic designer, illustrator and artist Noma Bar to launch a bold campaign, designed to disrupt the automatic choice to travel by plane and car, VIEW 5 OUTDOORS  Following confirmation of Liverpool FCâs Premier League title success, long-time club partner Carlsberg has unveiled a series of cheeky billboards in the heart of Liverpool. The billboard headline, âBack on our âf****** perchâ? Probably.â, is a cheeky nod to the legendary line once aimed at Liverpool FCâs dominance by former Manchester United Manager, Sir Alex Ferguson. VIEW 3 OUTDOORS  Coca-Cola has announced the launch of âShadows,â a visually compelling new campaign that celebrates the 110th anniversary of the brandâs iconic glass bottle. Coca-Colaâs classic contour is so recognisable that consumers can identify it from its shadow alone. To capture this iconicity, Coca-Cola has unveiled striking OOH and DOOH executions that showcase the bottleâs silhouette on spring and summer backdrops. As the winter season finally draws to a close, these visuals celebrate the turn of the season with sun-kissed scenery to mark the warmer days ahead. From a reflection in a pool, a shadow on a patch of grass, and on sunlit tiles.VIEW 3 OUTDOORS  âBud Fanâ : A Fridge Disguised as a Superfan, Built to Celebrate the CrowdWhen you canât advertise the product, you advertise the people who love it.Budweiserâs latest creation, âBud Fan,â is more than a fridge, itâs a full-sized sculptural character Born from the energy of live music crowds. Shaped like a cheering superfan and glowing in signature red, Bud Fan doesnât just store cold beer, it stores the spirit of celebration. VIEW OUTDOOR  One-third of Germany's area (11.4 million hectares) is covered by forests. The official annual forest condition survey by the federal government shows that damage remains at a very high level. According to the Forest Condition Report 2022, only one in five trees in the country is considered healthy.VIEW 3 OUTDOORS  Pizza Hut is hijacking the crazy lunch lines of Hong Kong with its new pop-up store to give hungry lunch-goers a timely reminder that they donât need to waste their time waiting for a delicious lunch.Hong Kongâs lunch rush is exactly that: a manic rush. Why? Because if you snooze, you queue. From 12:30-2 the cityâs cafes and restaurants have lines trailing out the door. And with most of the working population only getting a 1-hour break, many of them donât have the time to wait 30 minutes for a table.VIEW OUTDOOR  Goodnites, the #1 nighttime underwear brand, has announced the launch of Mission Dry, a new activation to launch its âNever Stop Dreamingâ platform. The innovative and timely space-themed campaign aims to help destigmatise bedwetting by reframing childrenâs nighttime underwear through an emotional lens: itâs not just about staying dry, but about teaching kids how to stay strong, brave, and mission-ready. The campaign was inspired by the absorbency systems found in astronauts' space suits and is bolstered by participation of real and aspiring astronauts, Scott Kelly and Manju Bangalore, because hearing encouragement from a hero can be the first step to feeling like one. 1 in 6 kids in the U.S. experience bedwetting and many may feel embarrassed and ashamed. VIEW OUTDOOR  Forget being regular richâBelong lets anyone become data rich.With unlimited data banking, unused data isnât lostâitâs stashed, flaunted, and flexed. This campaign transformed a functional telco feature into a new kind of digital opulence, giving Aussies something to really sing about: more gigs than they know what to do with. PLAY THE 3 SPOTS  Travel essentials come in many forms from WiFi and luggage to refreshments, rewards, discovery and family - all are vital to help improve any given journey. In a move to show its customers that it understands all of their needs, British Airways in partnership with Uncommon Creative Studio has created a series of outdoor activities to celebrate British Airwaysâ offering. The crafted executions reflect how British Airwaysâ benefits arenât subject to change and its travel essentials on offer are set in stone through crafted marble statues. Each of the seven sculptures are inspired by real European statues and tied to destinations served by British Airways - only the most iconic and unique statues from around the globe were selected. These classic figures were then reimagined with a modern twist, a âGargoyle on a Smartphoneâ representing WiFi messaging, a âCherub with a Passportâ symbolising Central London airports, and a âStatue of David with Shopping Bagsâ to highlight British Airwaysâ travel experience.VIEW THE 5 ADS  Heineken has unveiled its latest campaign, inspiring consumers to get social off socials as a way to combat feelings of digital overload. In a world where adults are feeling increasingly overwhelmed by their social media feeds, Heineken is seeking to remind people of the power of real-life socialising by - ironically - tapping into the world of celebrities and online creators. The global beer brand has joined forces with American singer, songwriter and actor Joe Jonas and some of the world's most followed creators - including Dude with Sign, Lil Cherry and Paul Olima - to dramatise how they would react to empty social media feeds if more people were out having a good time IRL. The campaign, ideated by creative agency LePub and supported by global PR agency VIEW THE SPOT  At the core of the campaign is a sharply crafted film on education brought to life by FCB Kinnect, delivering a clear message: âevery student learns differentlyâ, and thatâs exactly where AI PCs can make the difference. Some learn visually, others through storytelling or simplification. VIEW THE SPOT  Life with pets isnât always picture-perfect, but itâs always full of personality. Chewyâs newest campaign highlights the entertaining, unpredictable moments that pet parents know all too wellâwhether itâs welcoming home a rescue, taming a toy destroyer, or answering the call of a very hungry cat. Inspired by real life experiences, the spots celebrate these unpredictable moments that make life with pets so rewarding.VIEW THE 4 SPOTS Guest Judge: Katy Hopkins, ECD, Iris London This week's guest judge is Katy Hopkins, Executive Creative Director at Iris London. Winner: Xbox 'Wake Up'. Intriguing, unusual, and well-crafted. A piece of narrative storytelling that drew me in and twisted the usual rather lazy convention of seeing gaming as a waste of time for stoners. It shows the ultimate escape from the rat race, shot by the perfect choice of director for a dark and psychologically intense story exploring human nature. READ MORE  In a post-pandemic landscape saturated with price wars, AirAsia faced a challenge: to transcend its perception as just a budget airline. While boasting an impressive network of over 60 direct routes across Asia and a reputation for punctuality, AirAsia needed to reignite its position as the top-of-mind choice for Thai travelers during the resurgence of tourism. Understanding the deeply ingrained cultural nuances and diverse travel styles of Thai travelers â from those who crave frequent short trips to those who embrace off-season tranquility, group adventures, or the electrifying energy of festivals â AirAsia launched the "Travelista" campaign (Kon-Ba-Thiao in Thai, meaning "Travelholic"). This campaign isn't just about fares; it's about fueling the why behind every journey. The campaign launched with a thematic film, shifting the focus from mere affordability to "worthwhile value." The core message, "Make a Travelholic's Million Reasons Worth It," reminds Thai travelers that AirAsia empowers them to maximize their travel experiences. With direct flights and on-time performance, travelers can dedicate more time to exploring, immersing themselves in the destination, and fulfilling their unique travel purpose. Affordable fares mean more budget for creating unforgettable memories. To amplify the impact, the campaign rolled out personalized sub-campaign ads, tailored to the specific travel purposes of different "Travelista" segments. These ads were strategically triggered during key moments in the year, aligning with contextual activities in each destination. Furthermore, AirAsia partnered with a new wave of Thai travel influencers, uniting them on the responsive site www.airasiatravelista.com to create a groundbreaking "trip planner." For the first time in Thailand, travelers can access expertly curated itineraries across 60 destinations, providing inspiration and practical guidance for crafting their perfect adventure.VIEW THE SPOT Jiang Nan Hotpot: Michelle Lyn Stars Jiang Nan, in their now viral post, claims a special rating that no one else in the Philippines has ever achieved â 5-star rating from Michelle Lyn. Just a few weeks prior to this, the famous Michelin reviewing body, known for their elusive stars given to only top restaurants, announced their arrival in the country. This created excitement among Filipinos as they speculated on which establishments would receive the first seal of approval. Jiang Nan, like any other restaurant, also aspired to achieve the elusive and prestigious Michelin stars, but they won the race through wit and humor. The Chinese hotpot restaurant found Michelle Lyn Espiritu, a Filipina with a name that rings just like that of the expert food critic organizationâs. She ate at the restaurant, and gave her judgment on Google reviews: 5 stars. They then announced this on Meta which created buzz online in different parts of the world. VIEW THE CONCEPT |
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