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Seen and noted

STC Tuby: Tuby App

 RADIO   LEBANON    May 10, 2019 19:40
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F65cae_0003.png&width=200Eardrum helped JWT Lebanon create the world's most annoying radio campaign. With a simple audio technique, we were able to convey important warnings to parents about internet safety, whilst blocking the kids out.

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Children's Cancer Center: Future Reina

 EXPERIENTAL   LEBANON    January 31, 2019 16:30
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F334bb_0004.png&width=200Future Reina is a campaign that tells the story of 8-year old cancer patient Reina. Using Artificial Intelligence, we were able to give a glimpse into Reina’s bright future; through your support, we can make sure she lives to see it.
Agency: Republique

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OMO: Omo Tag

 DIRECT MARKETING   LEBANON    January 30, 2019 21:23 (Edited: January 31, 2019 08:23)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/7bd2e_0000.png&width=200OMO launches a ground-breaking innovation
in the world of in-store sampling: the OMO Tag
Created by OMO's agency of record in Lebanon, TBWARAAD, the OMO Tag is accompanied by a demo film posted on OMO's official social pages on Facebook, Instagram and Youtube, to introduce the innovation.



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International Day of the Disappeared: The Waiting

 TV   LEBANON    September 03, 2018 18:49
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc80ff_0000.png&width=200To coincide with the International Day of the Disappeared, the International Committee of the Red Cross (ICRC) and Stoked release a poignant short film, ‘The Waiting’, which chronicles the haunting emotions felt when family members disappear as a result of civil war and conflict. Directed by globally-awarded ECD, Areej Mahmoud, ‘The Waiting’ opens on a family scene, a mother and two children, waiting in a living room, in the midst of the Lebanon Civil War during the 1980s. Tension builds as the mother looks worryingly at the door. ‘He’s Late’, she says. As she looks back to her newspaper, the scene begins to subtly change. Days, weeks and seasons flicker by. As the years pass, the family age but they remain frozen, waiting for their father who never returned. During the film a silence reigns over the family, where the presence of absence is duly noted with careful sound design.

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McDonald's: The Chicken Rap

 RADIO   LEBANON    May 26, 2018 09:44
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200McDonald's, Lebanon's leading fast food retailer, wanted to continue to promote its new Chicken Wraps. So, we continued to use radio, a cost-effective mass-media channel in Lebanon. And we knew from the previous radio ad versions that conventional radio wouldn't be enough. We needed to disrupt the radio ads that people heard in their cars, at homes, or in their offices, making them pay attention to McDonald's Chicken Wraps. So, once again, we chose a popular music genre in Lebanon: Rap music. And created the ultimate "Chicken Rap" to promote the Chicken Wraps ;) This time, we created the ad, by combining the sounds of real chickens clucking into rap beats and rhythms. Making the raps more authentic than ever.
Agency:FP7/McCann, Beirut

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McDonald's: Chicken Wraps

 RADIO   LEBANON    March 01, 2018 07:50
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200McDonald's, Lebanon's leading fast food retailer, wanted to promote its new Chicken Wraps. But towards the end of the year, budgets were typically low and competition was high. So, FP7/McCann, Beirut, used radio, a cost-effective mass-media channel in Lebanon. Conventional radio wouldn't be enough. They needed to disrupt the radio ads that people heard in their cars, at homes, or in their offices, making them pay attention to McDonald's Chicken Wraps. We chose a popular music genre in Lebanon: Rap music.
And created "The Chicken Raps" to promote the Chicken Wraps ;)



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Babybel: Kangaroo

 PRINT   LEBANON    May 05, 2017 08:36
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FMay%2Ftn_86663_BABYBEL_waxSculptures_Kangaroo.jpg&width=200BabyBel is a unique and peculiar product.Very recognizable, with a memorable design and colors.Eating a BabyBel has been turning into a ritual.First of all, you unwrap the red wax pack, then you extract the cheese ball and finally you eat it.But there is more.The red wax is something people are used to play with.A trend we decided to follow talking about the product from the most playful point of view. Agency: Leo Burnett Beirut

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Al Rifai Nuts: The World has gone Nuts

 PRINT   LEBANON    January 22, 2017 18:51
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FJan%2Ftn_84266_Al+Rifai_+Nuts.jpg&width=200Great use of the front page news with this topical ad for Al Rifai, a Lebanese nut brand.

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Virgin Radio: Elvis

 PRINT   LEBANON    August 18, 2015 07:44
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2015%2FAug%2Ftn_73302_elvis.jpg&width=200If you knew what went into it, you wouldn't steal it. Virgin Radio. Say no to piracy. Agency: Leo Burnett Beirut.

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Porsche: 50th Anniversary

 TV   LEBANON    May 13, 2015 09:42
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd8298.png&width=200When you're born perfect, how much better can you get over the years? How can you tell the story of 50 years of evolution and that of a rich heritage in one single shot, in the most simple way?Agency: ClicheVFX Lebanon

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Kafa: Raise Shawwas Voice

 INTERACTIVE   LEBANON    April 02, 2015 18:37 (Edited: April 02, 2015 07:37)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F03162_0001.png&width=200Domestic worker's abuse in Lebanon is on the rise and we needed to raise awareness on this issue. We created a website, where one domestic worker, named Shawwa, would serve as the voice of thousands of others. At first the viewer would only be able to see Shawwa, not hear her. To hear her, he/she would have to share her message. Shawwa's voice would then fluctuate depending on how many people were sharing her message at any given time more shares, meant her voice was louder, the less shares and her voice faded away.Agency: Republique Lebanon

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La Maison de la Fort : Bicycle

 TV   LEBANON    September 26, 2014 18:52 (Edited: September 26, 2014 08:52)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3ab6a_0000.png&width=200La Maison de la Foret campaign will make you want to pack your stuff right away and head to Bkassine. Change of scenery guaranteed! Agency: M&C Saatchi Lebanon

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Virgin Radio: Come As You Are

 PRINT   LEBANON    June 16, 2014 17:13 (Edited: June 16, 2014 07:13)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2014%2FJun%2Ftn_63724_1Come+as+you+are.jpg&width=200H&C Leo Burnett, Beirut has released this creative print campaign with song lyrics for Virgin Radio.

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Mukhi Sisters: Jewelry Love Translator

 INTERACTIVE   LEBANON    February 12, 2014 22:35 (Edited: February 12, 2014 11:35)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/399c1_0000.png&width=200Republique, Beirut and Mukhi Sisters Jewelry have released this interactive app.

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Nissan Rymco: Suggest an Arrest

 AMBIENT   LEBANON    August 16, 2013 06:03 (Edited: August 15, 2013 20:03)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F73899_0002.png&width=200Memac Ogilvy, Beirut save 30 lives in less than 4 weeks with this ambient ad for Nissan.

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Warde: Home is a quest

 TV   LEBANON    March 05, 2013 20:09 (Edited: March 05, 2013 09:09)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F238e8_0002.png&width=200Both the Amsterdam and London divisions of music agency MassiveMusic teamed up to collaborate with extremely talented motion design company, Onesize to score the music for Leo Burnett Lebanon's beautifully animated Warde,'Home Is A Quest' TV Commercial. Warde are the largest reseller of fabrics in the Middle East and Africa and are know for their quality world-wide.

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Cut out the fuss of home ownership

 TV   LEBANON    November 26, 2012 21:27 (Edited: November 26, 2012 10:27)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F18bf1_0000.png&width=200An animated spot from Leo Burnett Beirut for Bank Audi

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Don't destroy our own home

 TV   LEBANON    September 03, 2011 21:21 (Edited: September 03, 2011 11:21)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9b537_0000.png&width=200M&C Saatchi Lebanon create Zains contribution to solving the Earth's problems

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Retyre from life

 PRINT   LEBANON    May 11, 2011 23:19 (Edited: May 11, 2011 13:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2011/May/tn_36511_Bridgestonetyre.jpgBridgestone wanted a CSR print ad that showed the benefits of changing tyres regularly so Leo Burnett, Beruit provided it

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Climbing to the wrong Rapunzel

 TV   LEBANON    April 29, 2011 02:02 (Edited: April 28, 2011 16:02)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/656af_0002.png?width=120&filewidth=560&fileheight=314&filetime=1303912800&image=s3://bestadsontv.com/thumbs/656af_0002.pngSometimes things don't turn out exactly like you'd expected. But this TVC from M&C Saatchi Mena, Lebanon is all about making life's journey a more pleasant and satisfactory one. Drawing on the much-loved fairytale, Zain takes us on an epic journey of magical, heroic, and humorous proportions, proving yet again that when it comes to a wonderful world, expectations are always met.

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Banking on life

 TV   LEBANON    April 27, 2011 21:17 (Edited: April 27, 2011 11:17)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/0d256_0000.png?width=120&filewidth=422&fileheight=316&filetime=1303826400&image=s3://bestadsontv.com/thumbs/0d256_0000.pngLeo Burnett, Lebanon has created this retail banking commercial

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Sad ending for Mother's day flowers

 TV   LEBANON    March 24, 2011 20:21 (Edited: March 24, 2011 09:21)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/3183a_0002.png?width=120&filewidth=422&fileheight=316&filetime=1300885200&image=s3://bestadsontv.com/thumbs/3183a_0002.pngMother's Day in Lebanon is on March 21, 2011 - for that occasion, Kunhadi and M&C Saatchi MENA teamed up to use this opportunity and make the youth aware of the dangers of driving. They remind them of what they are leaving behind if they don't respect traffic laws, by using a different approach to the traditional flower bouquet given on Mother's Day.

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Save your receipts and save for St Judes

 PRINT   LEBANON    December 10, 2010 19:21 (Edited: December 10, 2010 08:21)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2010/Dec/tn_33185_realfake_lemall_02.jpgA campaign from JWT Lebanon for Le Mall - a large shopping mall chain in Beirut, Lebanon during Ramadan in which customers were asked to save their purchase receipts which the mall matched. Proceeds went to St Judes Cancer Awareness charity in Lebanon. Created by Judy Rush of Realfake in the USA. It is some of the purchase receipts that cover the dress and bike.

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