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Seen and noted
 Dangerous social media targeting of LGBT individuals and communities in the Middle East and North Africa has resulted in a new Human Rights Watch #SecureOurSocials campaign focused on META and its app users. The campaign features a video starring Lebanese drag pioneer, Anya Kneez, which is aimed at users of Instagram and Facebook and offers a variety of solutions to keep LGBT people safe on Meta's platforms. VIEW THE SPOT Tide: Brightening Billboards Tide, the leading brand in laundry care, has taken the initiative to brighten up the streets of Lebanon with its new 'Brightening Billboards.' In the midst of the country's electricity crisis, Tide aimed to bring not just bright clothes but also brighten up the mood of the Lebanese people. Developed by Leo Burnett Beirut, the Brightening Billboards have been transformed from regular billboards by day to bright sources of light by night, providing a much-needed source of light in the darkened streets.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR  Leo Burnett Beirut and ABAAD have teamed up with multi-disciplinary artist Remie Akl to launch 'Dirty Laundry', a bold take on silencing and shaming rape victims. The film opens with the radically poetic Remie, explaining how survivors of sexual abuse in Lebanon are taught to hide their 'dirty laundry' from everyone, and to believe they are responsible for carrying the honour and dignity of their entire family, so they must stay silent. But what if they challenge this reality? With Remie Akl's trademark lyricism, she calls out dirty laundry for what it really is: a crime. Remie previously partnered with Leo Burnett on ABAAD's Cannes-winning campaign of 2021, Baklava Got Legs. Her latest film is inspired by a study that ABAAD conducted in 2022, which found that 60% of women who were sexually assaulted did not report the crime because they felt ashamed or pressured not to tarnish the 'honour' of the family. In November, as part of UN Women's 16 days of Activism, Abaad launched #NoShameNoBlameVIEW THE SPOT Always Saudi Arabia: Not Hot Collection Always has teamed up with Saudi fashion designer Nasiba Hafiz to launch a heat-resistant fashion collection in Jeddah, Saudi Arabia, where temperatures often soar above 45 C (113 F) in summer. To beat the heat in style, Always x Nasiba Hafiz have unveiled The Not Hot Collection the world's first designer period wear inspired by Always Cool & Dry, a product that keeps women feeling cool on their periods by keeping moisture away from their skin. Hafiz is one of Saudi Arabia's most progressive fashion designers VIEW THE SPOT  âThe latest campaign directed by Lance Kelleher for Africell "Change" was definitely born in a world of change. Shot over five days in Luada Angola in November 2020 in a covid nervous world were just some of the challenges faced by the production crew. Filmed amongst some breathtaking locations creating a stunningly visual back drop with a cast of star studded celebrities Kelleher takes us on this journey for change.VIEW THE SPOT Annahar Newspaper: InnocentTruth The August 4th Beirut explosion killed 220 people and injured and maimed over 7000 people. It destroyed entire neighbourhoods in seconds and left 50% of Beirut's children showing signs of trauma, possibly for life. One year later, the ruling authorities are still in power. Worst, they did nothing to prevent this catastrophe from happening nor did they make any effort to hold anyone accountable for their criminality. Pushing all political rhetoric and manipulative lies aside, which always veil and hide the truth in Lebanon, Annahar newspaper decided to give voice to the children of Beirut, the most vulnerable and innocent victims who witnessed and survived this terrible crime, because the whole world needs to know the truth. VIEW THE AD  Eardrum helped JWT Lebanon create the world's most annoying radio campaign. With a simple audio technique, we were able to convey important warnings to parents about internet safety, whilst blocking the kids out.VIEW THE SPOT Children's Cancer Center: Future Reina Future Reina is a campaign that tells the story of 8-year old cancer patient Reina. Using Artificial Intelligence, we were able to give a glimpse into Reinaâs bright future; through your support, we can make sure she lives to see it. Agency: Republique VIEW OUTDOOR OMO: Omo Tag OMO launches a ground-breaking innovation in the world of in-store sampling: the OMO Tag Created by OMO's agency of record in Lebanon, TBWARAAD, the OMO Tag is accompanied by a demo film posted on OMO's official social pages on Facebook, Instagram and Youtube, to introduce the innovation. VIEW THE AD International Day of the Disappeared: The Waiting To coincide with the International Day of the Disappeared, the International Committee of the Red Cross (ICRC) and Stoked release a poignant short film, âThe Waitingâ, which chronicles the haunting emotions felt when family members disappear as a result of civil war and conflict. Directed by globally-awarded ECD, Areej Mahmoud, âThe Waitingâ opens on a family scene, a mother and two children, waiting in a living room, in the midst of the Lebanon Civil War during the 1980s. Tension builds as the mother looks worryingly at the door. âHeâs Lateâ, she says. As she looks back to her newspaper, the scene begins to subtly change. Days, weeks and seasons flicker by. As the years pass, the family age but they remain frozen, waiting for their father who never returned. During the film a silence reigns over the family, where the presence of absence is duly noted with careful sound design.VIEW THE SPOT  McDonald's, Lebanon's leading fast food retailer, wanted to continue to promote its new Chicken Wraps. So, we continued to use radio, a cost-effective mass-media channel in Lebanon. And we knew from the previous radio ad versions that conventional radio wouldn't be enough. We needed to disrupt the radio ads that people heard in their cars, at homes, or in their offices, making them pay attention to McDonald's Chicken Wraps. So, once again, we chose a popular music genre in Lebanon: Rap music. And created the ultimate "Chicken Rap" to promote the Chicken Wraps ;) This time, we created the ad, by combining the sounds of real chickens clucking into rap beats and rhythms. Making the raps more authentic than ever.Agency:FP7/McCann, Beirut PLAY THE SPOT McDonald's, Lebanon's leading fast food retailer, wanted to promote its new Chicken Wraps. But towards the end of the year, budgets were typically low and competition was high. So, FP7/McCann, Beirut, used radio, a cost-effective mass-media channel in Lebanon. Conventional radio wouldn't be enough. They needed to disrupt the radio ads that people heard in their cars, at homes, or in their offices, making them pay attention to McDonald's Chicken Wraps. We chose a popular music genre in Lebanon: Rap music. And created "The Chicken Raps" to promote the Chicken Wraps ;) PLAY THE SOUL SPOT PLAY THE OLD SCHOOL SPOT PLAY THE DEAD SPOT  BabyBel is a unique and peculiar product.Very recognizable, with a memorable design and colors.Eating a BabyBel has been turning into a ritual.First of all, you unwrap the red wax pack, then you extract the cheese ball and finally you eat it.But there is more.The red wax is something people are used to play with.A trend we decided to follow talking about the product from the most playful point of view. Agency: Leo Burnett BeirutVIEW THE KANGAROO AD VIEW THE KNIGHT AD VIEW THE PIRATE AD Al Rifai Nuts: The World has gone Nuts Great use of the front page news with this topical ad for Al Rifai, a Lebanese nut brand.VIEW THE AD  If you knew what went into it, you wouldn't steal it. Virgin Radio. Say no to piracy. Agency: Leo Burnett Beirut.VIEW THE ELVIS AD VIEW THE MARVIN AD VIEW THE AMY AD  When you're born perfect, how much better can you get over the years? How can you tell the story of 50 years of evolution and that of a rich heritage in one single shot, in the most simple way?Agency: ClicheVFX Lebanon VIEW THE SPOT Kafa: Raise Shawwas Voice Domestic worker's abuse in Lebanon is on the rise and we needed to raise awareness on this issue. We created a website, where one domestic worker, named Shawwa, would serve as the voice of thousands of others. At first the viewer would only be able to see Shawwa, not hear her. To hear her, he/she would have to share her message. Shawwa's voice would then fluctuate depending on how many people were sharing her message at any given time more shares, meant her voice was louder, the less shares and her voice faded away.Agency: Republique Lebanon VIEW THE CONCEPT La Maison de la Fort : Bicycle La Maison de la Foret campaign will make you want to pack your stuff right away and head to Bkassine. Change of scenery guaranteed! Agency: M&C Saatchi Lebanon VIEW THE BICYCLE SPOT VIEW THE BBQ SPOT  H&C Leo Burnett, Beirut has released this creative print campaign with song lyrics for Virgin Radio. VIEW THE COME AD VIEW THE BILLY JEAN AD VIEW THE EVERY BREATH AD Mukhi Sisters: Jewelry Love TranslatorNissan Rymco: Suggest an Arrest Memac Ogilvy, Beirut save 30 lives in less than 4 weeks with this ambient ad for Nissan.VIEW OUTDOOR  Both the Amsterdam and London divisions of music agency MassiveMusic teamed up to collaborate with extremely talented motion design company, Onesize to score the music for Leo Burnett Lebanon's beautifully animated Warde,'Home Is A Quest' TV Commercial. Warde are the largest reseller of fabrics in the Middle East and Africa and are know for their quality world-wide. VIEW THE SPOT Cut out the fuss of home ownership Bridgestone wanted a CSR print ad that showed the benefits of changing tyres regularly so Leo Burnett, Beruit provided it VIEW THE AD  Sometimes things don't turn out exactly like you'd expected. But this TVC from M&C Saatchi Mena, Lebanon is all about making life's journey a more pleasant and satisfactory one. Drawing on the much-loved fairytale, Zain takes us on an epic journey of magical, heroic, and humorous proportions, proving yet again that when it comes to a wonderful world, expectations are always met.VIEW THE SPOT Sad ending for Mother's day flowers Mother's Day in Lebanon is on March 21, 2011 - for that occasion, Kunhadi and M&C Saatchi MENA teamed up to use this opportunity and make the youth aware of the dangers of driving. They remind them of what they are leaving behind if they don't respect traffic laws, by using a different approach to the traditional flower bouquet given on Mother's Day.VIEW THE SPOT Save your receipts and save for St Judes A campaign from JWT Lebanon for Le Mall - a large shopping mall chain in Beirut, Lebanon during Ramadan in which customers were asked to save their purchase receipts which the mall matched. Proceeds went to St Judes Cancer Awareness charity in Lebanon. Created by Judy Rush of Realfake in the USA. It is some of the purchase receipts that cover the dress and bike.VIEW THE AD |
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Republique, Beirut and Mukhi Sisters Jewelry have released this interactive app. 
An animated spot from Leo Burnett Beirut for Bank Audi
M&C Saatchi Lebanon create Zains contribution to solving the Earth's problems 
Leo Burnett, Lebanon has created this retail banking commercial