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Seen and noted

Samsung: Caring For The Impossible

 WEB FILM   INDIA    September 18, 2019 14:54
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F639fb_0000.png&width=200For deaf blind people, the problem of communication may seem almost insurmountable, and certainly frustrating. Of course, we're all familiar with the example of the famous activist and lecturer Helen Keller, the first deadblind person to earn a Bachelor's degree but but in the 21st century, when so much information is available at our fingertips via video, social media, online news, people who are deaf blind can be cut off from the rich seam of human knowledge available online. Back in April, Samsung and Cheil WW India launched Good Vibes, an app that uses the principles of Morse Code and smartphone vibrations to give deaf blind people access to that information, as well as allowing them to write messages via a pattern of taps.



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Kasturba Hospital / Manipal: Speak Openly

 PRINT   INDIA    September 18, 2019 14:00
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FSep%2Ftn_109064_1568724656_Speak+Openly.jpg&width=200Gynaecological health isn't taboo in this 'Speak Openly' illustration via Design Juice, India.

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Hero Motocorp: Tomorrow Can't Wait

 TV   INDIA    September 17, 2019 16:06
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F86a36_0000.png&width=200L&K Saatchi & Saatchi, which had launched the new Hero MotoCorp with the epic "Hum mein hai Hero" campaign in 2011 has created another milestone campaign for the highly anticipated portfolio of premium bikes and scooters with a new brand idea "Tomorrow Can't Wait". Rooted in the spirit of India's youth, 'Tomorrow Can't Wait' captures the restless energy of a generation hungry for new opportunities and new experiences. Hero's premium range of motorcycles and scooters are designed to enable just that.


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Jeep: Jeep Adventure

 PRINT   INDIA    September 17, 2019 13:57
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FSep%2Ftn_109028_1568692031_final-artwork-for-facebook-01.jpg&width=200Jeep is a brand that's synonymous with adventure. So, when the client briefed Leo Burnett Mumbai on their requirement for a double-page print ad to talk about the brand, the agency set out to work on stories of adventure; the kinds you should avoid, to be precise. What followed was an exercise in writing and rewriting, letting our imagination run wild to come up with some of the most bizarre and over-the-top stories of make-believe people in thrilling situations, which never turned out as planned. Going on to prove that if you're ever in the mood for a rip-roaring weekend, the Jeep in your garage is always your best bet.

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Global Climate Strike: Change Is Coming

 WEB FILM   INDIA    September 05, 2019 21:41
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe831b_0000.png&width=200Our forests are burning. Our ice caps are melting. Our oceans are choking. Water scarcity and heat waves are the new reality. A Climate Emergency is upon us, and we must ACT. Come September 20, millions of young individuals across the world will be leaving their workplaces, their homes, and taking to the streets as part of the Global Climate Strike, in solidarity with Greta Thunberg's movement asking our governments to take charge on abating climate change.


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Bajaj Avenger: Ride To Roboot

 TV   INDIA    September 05, 2019 21:24
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Feba77_0000.png&width=200Riding the wave of successful campaigns for Bajaj Avenger, Mullen Lintas Mumbai has conceived a new campaign for the brand. The campaign idea takes on the daily grind, the rut, the routine of life, and how one gets lost in doing the 'right' things. Tactfully using hands as a metaphor, the campaign draws a contrast over the hands that were once free and graced the handlebars of the Avenger with the hands that now carry shopping bags or hold laptops - everything that is presumed 'right'. Using this visual metaphor, the campaign encourages breaking away from the everyday rut, freeing the rider whose hands now return to being curled around the handlebar, taking the idea of liberation forward.

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Cobra Condoms: Protect Your Dreams

 PRINT   INDIA    September 02, 2019 20:07
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FSep%2Ftn_108641_1567406006_Protect+your+dreams1.jpg&width=200McCann Worldgroup Mumbai has illustrated this 'Protect Your Dreams' print campaign for Cobra Condoms.

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TinyTall: Let siblings be siblings!

 INTERACTIVE   INDIA    August 29, 2019 18:59
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FAug%2Ftn_108554_1567062570_Rakshabandhan+campaign-01.jpg&width=200Captive inbreeding among animals creates great damage to their mental and physical health. It is a major cause of "Inbreeding Depression" which leads to other complexities. Raksha Bandhan is a festival celebrating Siblings and the brother~sister relationship, in India. Rakhee - a handmade decorative thread or metal bracelet is tied on the brother's wrist by sisters during the festival.
This campaign aims to integrate Raksha Bandhan & the Captive Inbreeding issue.
Agency: TinyTall Creative, India


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Volkswagen:Volkswagen Tiguan - For the Journeys Within

 TV   INDIA    August 26, 2019 19:50 (Edited: August 27, 2019 05:50)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/63aab_0003.png&width=200This one's for those who aren't just defined by their designations. Or the length and breadth of the corner offices they've claimed. Or the long list of awards and accolades they've picked up along the way. This one's for those who understand that learning doesn't stop even after they've reached the top.
For those on an endless journey of self-growth, here's our latest for Volkswagen Tiguan, conceptualized by DDB Mudra Mumbai, produced by Method Productions Mumbai.

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Chennai Plastic Surgery: Wolrd No Tobacco Day

 INTERACTIVE   INDIA    August 08, 2019 16:32
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FAug%2Ftn_108028_1565155203_CPS+-+World+No+Tobacco+Day+-+01.jpg&width=200Tobacco is a big "NO NO" when it comes to maintaining good looks. The campaign intended to project that smoking is not a style statement and one would look great even without a smoke in hand. Typical and cognizant Hollywood star images with their famous shots with a cigarette in hand were manipulated to remove the smoke.
Agency: TinyTall Creative





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Zee Cafe : BBC ONE

 TV   INDIA    August 07, 2019 13:15
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa6699_0003.png&width=200The Best of British drama on Zee Cafe
BBC ONE (great stories from Great Britain)
Agency: Publicis

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TinyTall: Save Tigers. #InternationalTigerDay

 WEB FILM   INDIA    August 06, 2019 19:42 (Edited: August 07, 2019 05:42)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/3876e_0002.png&width=200July 29 is International Tiger Day. This video has been published on the same day on Facebook & Instagram. Tigers are dwindling in numbers in the wild. WWF has declared Tigers as ENDANGERED. The key reason for the fast declining numbers is the Encroachment of forest lands by humans. This digital video aims to highlight this plight and create awareness.
Agency: TinyTall Creative

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ALTBalaji: Breast Buffer

 INTERACTIVE   INDIA    August 01, 2019 17:25
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb2497_0000.png&width=200Women in India spend twice as many hours as men, watching content online. But given the data speeds on mobile devices in India, there is evidently some downtime while watching video content. In fact, ALTBalaji's subscribers stare at the buffering symbol for an average of 18 seconds per episode. Which means, their entire women subscriber base of 1.2 million stares at the buffering symbol for approximately 360,000 minutes a day.
Agency: Grey Group, India


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IGP.com: Rakhi

 TV   INDIA    July 26, 2019 21:50
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F550a2_0001.png&width=200Rakshabandhan is an Indian festival where sisters send their brother's a rakhi, a thread that's tied on the brother's wrists. Rakhi is a symbol of a deep bond that the brother-sister share where the brother promises to care and protect his sister.
Agency: The Womb


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Manipal Hospitals: Walnut Brain

 PRINT   INDIA    July 26, 2019 20:57
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FJul%2Ftn_107672_1564107886_Manipal+Hospitals.jpg&width=200No brain is a tough nut to crack for us at Manipal Hospitals. Agency: Design Juice, India.

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Pond's: See What Happens

 TV   INDIA    July 11, 2019 14:21
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F861f6_0000.png&width=200Unilever-owned beauty brand Pond's is the latest to embrace the theme of female empowerment and defying expectations in its Indian marketing. The latest campaign, created by Ogilvy, follows a young boxer dealing with her injuries and struggling to hide her controversial hobby from her family. Throughout the spot, the protagonist covers up bruises with concealer and lies to her mother – only to find that her mum is more supportive than she ever imagined. The campaign's message is one of self-confidence, encouraging its target audience to overcome the internal barriers that can stop them realising their full potential.

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Jockey Underwear: Jockey or Nothing

 TV   INDIA    July 10, 2019 13:04 (Edited: July 10, 2019 23:04)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/11716_0002.png&width=200Back on home-turf, JSA's LA-born but Barcelona-based director Hans Emanuel has teamed up with L&K Saatchi & Saatchi, Hello Robot and choreographer Ayesha Orange for a punchy new commercial for Jockey Underwear. The film follows a collection of electrifying dancers around Los Angeles as they find themselves suddenly in nothing more than their Jockey underwear (to nobody else's concern) and overcome by the need to dance. Part of the 'Feels Like Jockey' campaign, the creative aims to strengthen the brand's core message of comfort-first while appealing to a younger audience.

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Ottomate: Sleep Easy

 TV   INDIA    June 13, 2019 20:09
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb1bfc_0000.png&width=200India is, as we know, a hot, tropical country.
The average Indian is also not rich enough to have all luxuries at home. Fans, ageing fans, are still in full service to help Indians stay cool. The average Indian also still believes in the concept of 'atithi devo bhava', or 'treat a guest like god'. Any discomfort to them can only happen over their dead bodies.
Unlike many modern appliances and conveniences, the humble home fan has not seen an innovation in the last 100 years. Agency: The Womb

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Lux: The Soap with a Lump

 AMBIENT   INDIA    May 30, 2019 19:30
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMay%2Ftn_105182_1559187614_The+Soap+with+a+Lump.jpg&width=200Checking your breasts is very important and is one of the first steps in creating breast cancer awareness. 'The Soap with a Lump' is a product innovation that encourages women to examine their breasts for any abnormality, while in the shower. This distinctive bar of soap dissolves over time but the lump does not. Unilever and Wunderman Thompson collaborated with technical experts, designers, soap manufactures and a leading cancer oncologist to design the first ever soap that uses touch to help alert women, to be on the lookout for signs of anything irregular.


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Cadbury: Cadbury Gems "Chicken" Director’s Cut

 TV   INDIA    May 29, 2019 21:35
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe4022_0000.png&width=200A man feeding his chicken has a hungry visitor. A spot for Ogilvy Mumbai from Early Man Film.

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The Times of India: Out & Proud

 TV & PRINT   INDIA    May 20, 2019 20:33 (Edited: May 21, 2019 06:33)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e9f7f_0000.png&width=200September 6, 2018 will forever be remembered as a landmark day for the world's largest democracy as India took an iconic step to build a progressive and inclusive future when the Supreme Court of India decriminalised the 158-year-old colonial law of section 377 of the Indian Penal Code. With this landmark judgment, the gay community got a legal nod to sexual rights. Although laws have changed for the better, we still witness negative attitudes towards the LGBTQ people unfortunately persisting. To address this taboo, The Times of India, in collaboration with FCB India, launched the campaign 'Times Out & Proud' to drive the one-point agenda - Acceptance.

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The Times of India: Out & Proud

 PRINT   INDIA    May 20, 2019 20:13 (Edited: May 21, 2019 06:13)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/May/tn_104805_1558325129_OutProud1.jpg&width=200September 6, 2018 will forever be remembered as a landmark day for the world's largest democracy as India took an iconic step to build a progressive and inclusive future when the Supreme Court of India decriminalised the 158-year-old colonial law of section 377 of the Indian Penal Code. With this landmark judgment, the gay community got a legal nod to sexual rights. Although laws have changed for the better, we still witness negative attitudes towards the LGBTQ people unfortunately persisting. To address this taboo, The Times of India, in collaboration with FCB India, launched the campaign 'Times Out & Proud' to drive the one-point agenda - Acceptance.


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Samsung: #IndiaReadyAction

 INTERACTIVE   INDIA    May 14, 2019 20:30
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0c1e4_0004.png&width=200Samsung and Cheil India has today launched a nationwide digital campaign, #IndiaReadyAction, empowering Gen Z and millennials to break stereotypes about India by capturing and sharing videos of 'Real India' through their smartphones. Starting today, the month-long campaign will urge Gen Z and young millennials in India to share up to 60-second videos of their vision of real India that will break any stereotypes that may exist about the country.

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Jeep: Democracy

 AMBIENT   INDIA    May 11, 2019 20:42
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff1ddd_0001.png&width=200Understanding the challenges on Indian roads, brand Jeep is aware that remoteness and inaccessibility due to tough terrain, extreme temperatures, lack of transport, etc. are critical factors affecting voter turnout. Because of these, personal challenges such as old age, young mothers with infants or walking miles in the scorching heat become huge hurdles. Agency: Leo Burnett, India


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The Open Door Project : The Hungry One

 WEB FILM   INDIA    May 02, 2019 12:20
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F81d3a_0003.png&width=200The Open Door Project, a path breaking initiative to induce more and more private schools to take the lead in creating space for disadvantaged children in their schools and give them an education they will otherwise probably miss, was today formally launched in Mumbai. Despite so much being done at Government, NGO and Private sector level, one third of Indian children do not have access to quality education and over 8 million are out of schools. Government and individual actions are laudatory, but the size of the problem exceeds the best efforts yet. It is therefore a time to seek institutional participation to contribute to this enormous and yet the most critical task – of ensuring the there is no child left without an education.

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KPMG: All Equal

 PRINT AND OUTDOOR   INDIA    May 02, 2019 11:42 (Edited: May 02, 2019 21:42)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Apr/tn_103996_1556601191_ALLQUAL 1.jpeg&width=200With conversations around Equal Pay on the rise in India, Publicis Communications India & Publicis Media India decided to bring on-board KPMG to do an independent third-party study on where their agencies stood on this ground. When the report was submitted, after a thorough analysis which took 3 months, the Group was ecstatic to know that they’ve been moving in the right direction, because employee across all levels were found to be paid equally. To celebrate this achievement, senior leadership across agencies decided to dress in drag, to make the message clear, visually.

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McDonald's: Don't Give Up On Your Right To Choose

 AMBIENT   INDIA    April 24, 2019 20:42
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6adea_0000.png&width=200The news channels, the social media platforms, even the social gatherings these days are abuzz with discussions, debates and deliberations as India, the largest democracy in the World goes into General Elections. This year, a whopping 130 million youngsters have been added to the country's total voting population. Most of these Gen Z have been brought up in the era of social media and smartphones. They are believed to be more politically aware who actively fight the "hashtag war" for an India they believe they deserve. To encourage these young voters to go out and make their choice in the ongoing general elections, Hardcastle Restaurants Pvt. Ltd., the master franchisee of McDonald's in West and South, did a thought-provoking social activation. The activation has been conceptualized and executed by the DDB Mudra Group.

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Hotstar: Superheroes

 TV   INDIA    April 17, 2019 13:39
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbce9a_0002.png&width=200Hotstar Superheroes. Sometimes, even superheroes need some rescuing! Check out how Hotstar comes to this super squad's aid, this #IPL season.
Agency: DDB Mudra Group

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Mahindra XUV300: BLINK to Change The Color of The Car!

 INTERACTIVE   INDIA    April 16, 2019 11:23
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd1650_0001.png&width=200AliveNow, a leading creative tech company and an official Facebook Spark AR partner has launched a unique Facebook Augmented Reality experience for the promotion of Mahindra's XUV300 SUV. With just the BLINK of their eyes, users can change the colour of the XUV300 and discover the amazing colour variants that Mahindra is offering for this SUV. This first-of-a-kind experience uses eye tracking and accurately detects when a user blinks their eyes to change the XUV300's colour. The car is constantly in 360-motion so the user see's the vehicle's complete exterior in various colours. Agency: AliveNow, Bangalore

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Duroflex Mattresses: Sleep to Perform

 TV   INDIA    April 09, 2019 20:36
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa2c2d_0003.png&width=200This exam season Duroflex mattresses is urging parents to pay more attention to the sleep habits of their children who are preparing for exams. The pressure to perform is extremely high on kids these days and very often sleep becomes the causality. The campaign #sleeptoperform, released on World Sleep Day, shines light on the exhaustion kids face while writing exams because of lack of sleep. Anil Kumble, Former Captain of the India cricket team has lent voice to the campaign.
Agency: Happy mcgarrybowen

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PETA India: Go Vegan

 PRINT   INDIA    April 08, 2019 20:48
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F53f31.png&width=200*No animal was harmed while eating this. Go Vegan. Agency: PETA, India

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Mother’s Recipe: #GiftofTime

 TV   INDIA    April 05, 2019 22:04
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F19351_0000.png&width=200A juggler, a magician... someone who is tireless, relentless, selfless! One person that brings it all together in our lives is mostly our mother, sister, daughter or wife! They make our lives picture perfect, losing out parts of theirs' every day in a heartbeat. But the question that goes unasked - what makes you, you? who are you beyond a mother, sister, friend and wife?! What do you do in your free time? Agency: Triton, Delhi


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Yamaha MT15: The Dark Warrior

 TV & PRINT   INDIA    April 03, 2019 21:03 (Edited: April 04, 2019 08:03)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Apr/tn_103328_1554278670_Dark Warrior1.jpg&width=200DAIKO FHO, New Delhi has released this "The Dark Warrior" spot for Yamaha.

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Safari: Born to Travel

 TV   INDIA    April 01, 2019 20:28
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4329c_0000.png&width=200Ogilvy & Mather, Mumbai, have created this spot for Safari Industries

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Mahindra Rise: The Hardest Worker

 WEB FILM   INDIA    March 26, 2019 22:29
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc7a75_0002.png&width=200The world's 'Hardest Workers' enable us to #RiseAgainstClimateChange. Wish to know who they are? Watch this unique film entirely made from newspaper, discarded cardboard boxes and waste paper to find out how over 15 million of the Hardest Workers are helping build a greener tomorrow. Agency: FCB Interface

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Hyundai: #WhenYouLoveToExplore

 WEB FILM   INDIA    March 26, 2019 22:07
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Faf475_0002.png&width=200Hyundai Motor India Ltd, the country's second largest car manufacturer and largest exporter since inception, has announced the Great India Journey of the upcoming SUV under Project: #WhenYouLoveToExplore. In a series of dynamic videos, Hyundai will underline the SUV's drivability in enduring high latitudes and extreme weather conditions showcasing the character, strengths and capabilities.



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Chennai Plastic Surgery: Pride

 PRINT   INDIA    March 26, 2019 09:25
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMar%2Ftn_103035_1553490498_Poster+01.jpg&width=200A Cosmetic Surgery Clinic that offers Tattoo Removal Procedure. We targeted the LGBT community enabling easier transition and helping them come out of the closet with greater #Pride.

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Excide: Splash

 PRINT   INDIA    March 21, 2019 07:47
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMar%2Ftn_102928_1553064843_SUV+Splash.jpg&width=200In India,very year during Holi celebrations, which is the festival of colours, while most road accidents are reported due to drunk driving, a lot of them also happen due to water balloons being thrown on moving vehicles, which blinds the driver. This year, Exide, India's largest automotive battery brand raises awareness about such mishaps, and asks people to play Holi responsibly.

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Budweiser Magnum: Aged Twice

 TV   INDIA    March 15, 2019 11:12
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa9d11_0003.png&width=200Timeless takes time. The all-new Budweiser Magnum is the best-tasting beer in the market. It is, after all, brewed twice as long as other beers other, lesser beers. It also looks drop-dead stunning, thanks to its resplendent black-and-gold packaging. So when the brewing giants approached us for the launch of Budweiser Magnum, we knew we had a unique opportunity on our hands: it is not every day you get to show how science becomes art.

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Renault: Park The Bias

 AMBIENT   INDIA    March 12, 2019 20:56
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4a758_0003.png&width=200On the occasion of International Women's day, Renault, via L&K Saatchi & Saatchi, Mumbai, conducted a social experiment which sought to expose the bias against women drivers. Be it men or women themselves, there is a certain pre-conceived notion when it comes to women drivers, and that is what we wanted to highlight through this video.



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