For the first time in El Salvador's history citizens had the power to individually choose their representatives in congress. The problem was that no matter how people were able to vote, decades of lies and corruption had altered public perception of politicians to a point where no one believed in their promises anymore. Despite all this Juan Valiente wanted to run for congress. Rivera & Rivera's solution was to turn people's indignation with politicians in Juan Valienteâs favor.
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A print ad that involves the reader. Bubble wrap was attatched to the ad so that readers could enjoy the relaxing sensation of Tecate beer. Agency: Apex BBDO, El Salvador
