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Seen and noted
 Erste Bankâs latest commercial campaign traces the relationship between a father and his son, all within the childhood bedroom. Created by Jung von Matt Donau and directed by Arts & Sciencesâ Daniel&Szymon, this cinematic symphony artfully portrays a vibrant life unfolding with seamless transitions as memorable moments from everyday life play out with smooth shots. Guided by a steady, reflective voiceover, the story moves through timeâchildhood joys, teenage struggles, and the bittersweet moment of moving outâbefore rewinding to reveal a heart warming twist. VIEW THE SPOT  McDonaldâs Germany has teamed up with H.P. Baxxter, the iconic frontman of Scooter, to launch a sizzling new campaign celebrating the irresistible crispy McCrispy. In this one-of-a-kind collaboration, H.P. Baxxter has temporarily rebranded himself as Cris P. Baxxter, a playful nod to the crispy delight that is taking over taste buds across Germany. But that's not all - H.P. Baxxter together with Scholz & Friends have taken it a step further by reimagining his legendary hit song âMaria (I Like It Loud)â into a fun, crunchy anthem: âMcCrispy (I Like It Laut)â. This custom version of the track is a perfect fit for the campaign and will undoubtedly have fans rocking out while they bite into their McCrispys!VIEW THE SPOT  Under the motto 'Ready For Your Mission', the global lead agency Scholz & Friends is bringing the new Volkswagen Commercial Vehicles van with action star Jason Statham onto the road. Volkswagen Commercial Vehicles is premiering its new TV commercial for the launch of their new Transporter during the German broadcast of Super Bowl LIX. VIEW THE SPOT Lufthansa: Feeling The Sky Allegris is Lufthansa's new long-distance experience that takes travel to a new level. In First Class, the âliving room above the cloudsâ, flying in the new suites is more personal than ever â with plenty of comfort, space, privacy and the best view. Lufthansa is now entering into a exclusive partnership with artist Sho Shibuya, combining unique art and high-quality craft. The idea and implementation of the partnership, as well as the accompanying campaign, come from lead agency Serviceplan.VIEW THE SPOT VIEW THE AD  Next stop: your dream destination. Lufthansaâs new global 360° campaign from lead agency Serviceplan invites you to finally take that trip you've always wanted to make this year. The campaign film puts you right in the middle of the travel experience as soon as you tap on the Lufthansa app. With the launch of the âYesâ communication platform in January 2024, Lufthansa is putting the personal experiences of their guests at the heart of its brand message. VIEW THE SPOT World ID : Wrapped World ID addresses data oversharing in campaign tied to Spotify Wrapped trend, by adam&eveBerlinWorld, the anonymous online identity network, is reminding consumers about the level of data they share with online companies in a poignant new campaign which launches to coincide with the 10th annual Spotify Wrapped initiative this month. Created by adam&eveBerlin, the campaign âUnwrappedâ humorously riffs on the trend for annual round-ups of our personal listening habits by online streaming services like Spotify, Amazon Music and Apple, and lets people know that with World ID (which stores no personal data), they can prove they are a real human while staying anonymous in the digital world. VIEW THE CONCEPT Sea Watch: Danger, Drowning In Progress Sea-Watch is an NGO that has been dedicated to saving lives in the Mediterranean since 2015. The organisation not only rescues refugees from perilous waters but also advocates for awareness of the ongoing humanitarian crisis in the region through its political efforts. Together with Mother Berlin, Sea-Watch has created specially designed warning signs to draw attention to the life-threatening dangers faced by refugees in the Mediterranean. Warning signs exist to alert us to risks that we would otherwise overlook. VIEW 4 OUTDOORS  PENNY, the German discount grocery chain, has unveiled its traditional year-end campaign, continuing the legacy of impactful storytelling established by award-winning campaigns such as 'The Kids,' 'The Rift,' and 'The Wish.' Known for addressing significant societal issues, this yearâs campaign, created by Serviceplan Neo, is no exception. The 2024 campaign, titled 'Wonderful World' shines a spotlight on the Forderpenny initiative, VIEW THE SPOT Destination BC: The Great Wilderness Car Wash In a first-of-its-kind activation, Destination BC, working with Zulu Alpha Kilo, launched The Great Wilderness Car Wash in Hamburg, Germany. This immersive experience was aimed at educating and inspiring German travellers to discover the wonder of Northern BC, all from the comfort of their car. It is well known in the world that Germans love their cars. And what they love more than their cars is a good car wash; however, strict regulations prohibit washing cars at home to protect rivers from runoff, making car washes a coveted necessity.VIEW THE CONCEPT  Zalando, one of Europeâs leading online destinations for fashion and lifestyle, launches its holiday campaign today. The campaign addresses the festive seasonâs dilemma of finding the perfect outfit, while offering Zalando as the solution of being the multi-brand destination for fashion and lifestyle. Building on Zalandoâs refreshed brand positioning, introduced in September, the holiday campaign highlights the companyâs commitment to helping customers find the best fashion and lifestyle choices through a focus on quality, inspiration, and entertainment. It addresses the universal question, âWhat do I wear?â, which takes on new significance during the holiday season as people prepare for an array of events and celebrations. The campaign captures the familiar moment of wardrobe indecision â the 'towel stare.' This existential pause, sitting wrapped in a towel and overwhelmed by choices, serves as the centrepiece of the campaignâs TV commercial. The protagonist is played by German actress and influencer Sofie Eifertinger, known internationally for her lead role in the Netflix series KITZ. VIEW THE SPOT Jung von Matt: Nosferaboo Just in time for Halloween, Jung von Matt Creators has released âNosferaboo,â an AI-powered image generator that brings Halloween spookiness to lifeâwhile also showcasing how AI can be creatively applied in brand communications.VIEW THE 3 ADS VIEW THE CONCEPT Billy Boy: Camdon App This Sexual Health Month, German condom brand BILLY BOY and Innocean Berlin are launching the CAMDOM App: a first-of-its-kind digital condom that protects from the recording of non-consensual content during sex by blocking mobile devices. Taking photos, videos or audio without consent with a smartphone has never been easier, which has led to an alarming situation among teens around the world: Once content is leaked, it spreads like a virus making it impossible to track â causing emotional distress, depression, the loss of jobs and even suicidal thoughts among the victims. VIEW THE CONCEPT  The close relationship between typical Hornbach project customers and their hands has always been a recurring element of Hornbach DIY/ Home Improvement communication. But what actually happens when our own hands want something different from their owner, who prefers to lose himself in the colorful world of first and second screens? When our hands are made for so much more. It is precisely this scenario that the new campaign literally takes to the extreme.VIEW THE SPOT Volkwagen Golf: R-RCreate To mark the launch of the new Golf R, Volkswagen is taking a new approach by making its loyal fans the stars of the campaign. Through the "R&Create" initiative, the brand invites enthusiasts to dive into the world of content creation and showcase their own Golf R. At the heart of the campaign is a four-minute masterclass (R&Create Masterclass), produced by DDB Germany in collaboration with Volkswagen. In this exclusive masterclass, award-winning director Alberto Blanco and his director of photography, Mikey Zeller, offer deep insights into professional video production. VIEW THE SPOT VIEW THE CONCEPT  A few weeks ago, Bitburger launched a major campaign in print, out-of-home, and online in other European countries: The text in the national languages was tailored to the respective nation and what makes it special. For example, readers of the major Italian, Spanish and Belgian newspapers 'La Gazeztta dello Sport', 'El Pais' and 'Le Soir' discovered invitations to 'please' set off for Germany in the summer. Bitburger also installed large-scale out-of-home motifs in busy squares in the centres of European capitals. VIEW OUTDOOR Deutsche Telekom: The Summer To Remember Europeâs most valuable telco brand, Deutsche Telekom, has launched a new campaign with creative partners Saatchi & Saatchi. Entering Whatsapp group chats across Europe, the AI Chat Bot, No Excuses, continues the brandâs commitment to help Gen Zs to make memories and step away from the pressures and stresses for a summer to remember. This year Deutsche Telekom went straight to the source - Whatsapp - the place where all plans for the summer get made, and often get broken. VIEW THE CONCEPT Fashion Revolution Germany: The 1 Hour Shirt What would a fair price be if we valued everyone's time the same? 11 years ago, on April 24th, the Rana Plaza textile factory in Bangladesh collapsed. Over 1,000 textile workers lost their lives. Many thought this would be a turning point in the fashion industry, and that people would change the way they consume. But there are more cheap clothing outlets than ever. VIEW THE CONCEPT Reporters Without Borders: The First Speech On the occasion of its 30th anniversary, Reporters Without Borders Germany (RSF) launches âThe First Speechâ â a campaign exposing the hopeful, beautiful words used by modern autocrats when becoming presidents, but who quickly turn against human rights and independent journalism. An observation that is supported by the campaign's tagline "The loss of freedom is never obvious at first." VIEW THE 3 SPOTS PSA: Faces For Peace April 22nd is the 300th anniversary of the birthday of the German great philosopher Immanuel Kant. His ideas remain relevant: Without him, our understanding of democracy, freedom, peace, and justice would still be vastly different today. Yet, today Kant is hardly read â his works are challenging and not easily accessible, especially for young people. With wars and conflicts in 2024 making Kant's ideas for peace and better coexistence more important than ever, German association FRIENDS OF KANT AND KÃNIGSBERG worked with agency Jung von Matt CREATORS to bring Kant back to life, VIEW THE CONCEPT  To launch Hyundai's all-electric, high-performance IONIQ 5 N, Hyundai Motor Europe and Innocean set a unique challenge for the car: beat the winter blues in one of Europeâs darkest cities. IONIQ 5 N is not a traditional car; it's an everyday sportscar with racetrack capabilities and features such as N Drift Optimizer and N Grin Boost, which allow for peak performance and driving pleasure at the touch of a button. VIEW THE SPOT Aktion Baum: /imagine Harz 1/3 of Germany's area (11.4 M hectares) is covered by forests. The official annual forest condition survey by the federal government shows that damages continue to be at a very high level. According to the Forest Condition Report 2022, only 1/5 of all trees in the country are healthy. Huge areas are dying before our eyes, 400,000 hectares - 3% of Germany's total forest area - in the past 4 years alone.VIEW THE WEB FILM VIEW THE FIVE PRINT ADS  The spot thrives on contrasts. For example Cheering people watching the tournament together on screens in public squares and pubs - thanks to Telekom's fibre optic supply to the venues. In contrast, there are deserted squares and pubs: a scenario that underlines the message "No fiber. No football".VIEW THE SPOT  Two in three women experience sexual harassment in their lives. The "Unsilence the violence" campaign launched today by TERRE DES FEMMES draws attention to this alarming fact. The women's rights organisation is making a statement against sexual harassment at well-known female bronze statues in Munich, Berlin and Bremen, using a phenomenon that occurs frequently: these bronze statues are repeatedly touched on the breasts by passers-by.way.VIEW OUTDOOR Samsung Galaxy: The First Watch Face For Our Solar System A special innovation has emerged from the collaboration between the European Space Agency (ESA) and the technology company Samsung: Galaxy Time The watch face for our solar system. The Galaxy Time watch face, available for all smartwatches with the Wear OS operating system, showcases a unique minimalist design and provides the local time for all eight planets, VIEW THE CONCEPT  University College London (UCL), in collaboration with creative agency Innocean Berlin and audio production company DaHouse, is launching a pioneering project where bespoke songs have been created to help provide relief to the multiple symptoms experienced by people with Parkinsonâs. VIEW THE SPOT  Unique together - the close and successful partnership between Deutsche Telekom and Apple is entering the next round. This can be seen in the company's new 5G campaign. The communication focuses on the best 5G network and the iPhone 15 Pro in titanium. The combination of the two opens up unique digital possibilities for customers. 'Make every moment yours!' is the core message of the campaign. It launched on February 21st, 2024 and will be played out across TV, online, social media, print, out of home and in Telekom stores.VIEW THE SPOT  To spotlight global gender injustice in an eye-catching way, independent feminist craft beer brand Muschicraft has brewed up a new beverage called The Most Illegal Beer. This ale intentionally breaks laws from over 50 countries around the world â simply because it was made by women. VIEW THE SPOT  Once again Kärcher manages to translate an universal truth about cleaning â such as cleaning can make you go crazy â into entertainment. The latest spot for the Kärcher indoor product range impressively shows just how much the classic, not to say outdated, way of cleaning can drive people to despair. For the new campaign, Kärcherâs creative lead agency antoni_boost, led by Group Creative Director Kirsten Frenz, has depicted, and pinpointed a generally known insight in a humorous way. VIEW THE SPOT Hyundai: The Last Safety Feature Jung von Matt NECKAR has launched a global campaign for Hyundai, titled 'The Last Safety Feature' which tackles the pressing issue of carbon neutrality head-on. TVIEW THE 3 ADS Ramenbet , klasiklerden yeni ürünlere kadar herkesin en sevdi?i kumar oyunlar?n? bulaca?? bir platformdur. Oyun deneyimini e?lenceli ve rahat hale getiren günlük bonuslar, kolay para yat?rma ve h?zl? ödemeler sizi bekliyor. Anzen Health: We Are Those People Serviceplan Innovation collaborated with Mediaplus and Munich-based Design studio Kimeraand design company Raw Materials on the 855-HOW-TO-QUIT-(OPIODS) initiative. Partners in the initiative are healthcare consultancy Anzen Health, and non-profit organizations We Are Those People and PAIN. At the heart of the project is a helpline that uses the imprint codes on opioid pills as phone extensions, to connect those who struggle with addiction with those who managed to quit that very pill. VIEW THE 2 SPOTS VIEW 5 OUTDOORS  The new Lufthansa 'Yes' campaign places the individual experiences and stories of travellers at its core. The slogan 'Say yes to the world' has evolved into a definitive 'Yes', embodying the personal 'Yes' of each passenger. VIEW THE SPOT  To capture the beauty and impact of the installation, Kia has partnered with Swedish award-winning photographer and cinematographer Norris Nimann, whose work has been featured in publications such as Vogue Scandinavia and National Geographic. His keen eye for unique landscapes and ability to evoke emotions through his photography make him the perfect collaborator for this project. VIEW OUTDOOR  Hyundai Motor and its global digital and creative agency partner, Jung von Matt SPREE, have unveiled a global print, OOH and DOOH campaign with a playful take on its self-driving robotaxi.VIEW THE 5 ADS  Due to the unprecedented rise in the number of worldwide conflicts, the Robert Capa Contemporary Photography Center launches a campaign that shows how today's state of war is far more similar to our dark past than most would think.VIEW THE SPOT  Produced through Hochkant Film for Grabarz & Partner in Germany, 'Keep Your Essence' demonstrates director James F. Coton uncanny understanding of all aspects of the filmmaking craft and why he is so sought-after by brands worldwide.VIEW THE SPOT Central Council Of Jews : StopRepeatingStories To bring this alarming development into the public consciousness and to call for action, the Zentralrat der Juden in Germany, together with Serviceplan, has launched a large-scale campaign against antisemitism. The # StopRepeatingStories campaign was presented for the first time at the Federal Press Conference and is illustrated with powerful images: Antisemitism is not a problem of the past, it happens here and now.VIEW THE CONCEPT  Our BRLO NAKED has come to quench your thirst. Full-bodied, juicy and without the headache the morning after, it's the perfect choice not just in Dry January.VIEW THE SPOT  A new campaign from nonprofit ArtHelps and agency Jung von Matt is sending a powerful message of resilience and hope to Ukraine for 2024, by turning repurposed weaponry into musical instruments. The centerpiece of the "Resistruments" campaign is a poignant music video featuring Ukrainian youth playing the instruments crafted from the repurposed weaponsVIEW THE SPOT  Sometimes a picture is worth 1,000 words! Nikon and Mediaplus turned traditional OOH advertising spaces into innovative photographic equipment with 'The Golden Billboard' activation during the Photopia fair in Hamburg this autumn, effectively creating an outdoor photographic studio capable of capturing the ideal light in any location. VIEW OUTDOOR |
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Leo Burnett Germany print ad for McDonald's Germany