 |
Seen and noted
 "What should I wear?" and "Who or what is Klarna?" - these are questions that everyone has certainly asked themselves at least once. The answer to these and similar questions is provided by Klarna and DOJO's new Germany-wide social media campaign. The focus is on the Klarna app and all its features - charmingly presented by entertainer and LGBTQIA+ special ambassador Riccardo Simonetti. VIEW THE SPOT  With its iconic, straightforward design that has hardly changed in 42 years and components that really can't be found in any other car in the world, this SUV model is unique luxury. One of these components is the grab handle on the dashboard which supports passengers' grip even in the most adverse off-road terrain. You get used to so much robustness very quickly â perhaps too quickly, as a ballet dancer gets to experience in the latest online film for the classic off-roader. VIEW THE SPOT  Director Mario Clement, agency Grabarz&Partner and DoP Cezary Zacharewicz created a series of scenes that will take us on an exciting trip through a modern Germany, full of charming, authentic characters and fun, heart-warming and entertaining little scenes that will feel like real life, representing the wonderful living worlds of German Amazon Echo customers. Greenlight gave the rights to using the image of Albert Einstein.VIEW THE SPOT Save One Person Playstation 5 : Angels Souls BBDO Berlin takes part in a beautiful stunt for a New York organ donation organisation using PlayStation5 streamers. The Demon Soulsâ remake for PS5 is known for its threatening duels amongst players. And things can get heated when a player invades another one's world to fight them and - should they win steal their souls.VIEW OUTDOOR  When two people meet each other with romance in mind, one thing should always come along: a condom from BILLY BOY. With "Love Crossings", the House of Communication Hamburg implements an original out-of-home campaign for condom brand BILLY BOY, in which the surroundings of the media space are actively and creatively connected with the brand. The campaign is launching to coincide with Valentineâs Day and is extended via BILLY BOY's social media channels. VIEW OUTDOOR  WhatsApp just launched a new campaign, called 'A Family Diary', which takes us on a year-long journey of one family and their key moments during 2020, and how they were able to stay connected and support each other almost as if they were face to face. VIEW THE SPOT  20th November is World Children's Day reason enough to point out an important fact: far too often, children continue to be subjected to violence. And the marks left by violence are not always visible. There is a need for greater awareness about the scale of violence against children and its impact. It is to this end that this stirring film aims to raise awareness of this issue as part of UNICEFâs new #ENDviolence campaign starting in Germany. Even today, violence against children is far too often met with silent acceptance, trivialised, or even justified. This is also true in Germany. Worldwide, three out of every four children between the ages of two and four are subjected to physical or psychological violence by their parents or other guardians. VIEW THE SPOT Metro: Give Your Kitchen A Break The global Covid-19 pandemic has already led to high revenue losses in the hospitality industry this year. No real recovery is expected in the coming months either, due to continuing restrictions. To support its partners and clients in the food service industry, METRO is launching an extensive TV and digital campaign aimed at consumers. The idea and implementation of the Christmas film was developed by METRO's global creative agency, Serviceplan Campaign Hamburg. VIEW THE SPOT World Diabetes Day: The Dark Side IOf Sugar With the release of their first music video on World Diabetes Day, the metal band 'Risen from Shadows' and their co-initiators warn in an unusual way about the dangers of hidden sugar in food. The cover of 'Suga Suga' by Frankie J, which has already been covered by Robin Schulz in his platinum hit âSugarâ, is released to kick off the sugar-awareness project 'The Dark Side of Sugar'VIEW THE SPOT Meter Group: Meltdown Flags After almost a year of protests, which began in December 2019 when handsewn Meltdown Flags were carried through the streets of Madrid during the COP25 climate change conference, and continued with an ongoing educational mission and an exhibition of the flags in the alpine museum of legendary Italian mountaineer Reinhold Messner, 'Meltdown Flags' will stage a digital protest during the cancelled COP26 between 9-19 November 2020. Today, on what would have marked the first day of the most important international climate meeting of the year silence. VIEW OUTDOOR  It lives 6500 meters deep in the Pacific Ocean, is about five centimetres small and although only recently discovered, has already provided plenty to talk about: Eurythenes plasticus. BBDO Düsseldorf, in cooperation with the German branch of the WWF and researchers from the University of Newcastle, have launched a worldwide campaign to draw attention to the increasing plastic pollution of the world's oceans. VIEW THE SPOT  FABLEfx has once again unleashed it's astonishing Digital Zoo to bring us Cozy the Gorilla, the hominoid main character of PETAâs brand new commercial âBreak Free.â Directed by Jesper Ohlsson and in collaboration with Chapel Films, this latest campaign was created during lockdown and uses the universal language of music, namely Queen, to convey the heart-rending emotions of Cozy, who resides in a zoo.VIEW THE BREAK FREE SPOT VIEW THE MAKING OF BREAK FREE SPOT Hornbach: It Seems Impossible Until You Do It The European home improvement superstore HORNBACH is launching its autumn communication campaign with a monumental work of epic proportions a film that couldnât be more fitting for these exceptional times. But made the HORNBACH way. Instead of turning the spotlight on fear and worry, HORNBACH prefers to place the emphasis on courage and taking on challenges. VIEW THE SPOT  Instead of the sounds of the orchestra and thousands of spectators, only silence filled the concert hall of the Bamberg Symphony during the last few months of lockdown imposed due to the global Covid19 pandemic. Now, thanks to a specially designed and tested safety and hygiene concept, it is possible for the orchestra to resume playing on 17 September, taking into account all legal requirements. The claim "BAM is back" is the expression of all these concepts, preparations and measures. VIEW THE SPOT  Whether as a panel van for craftsmen and other tradesmen, as a tourer for shuttle and cab services or as a Mixto for "dual useâ, the new Vito always does a great job. This is exactly what the new global campaign, implemented by the creative lead agency Preuss und Preuss from Berlin/Stuttgart, shows. For the agency this is the first globally visible campaign after winning the pitch at the end of 2018. The success of the vans is based on strengths such as versatility, flexibility and a balanced price-performance ratio. The new edition is now even more attractive.VIEW THE DREAMING SPOT VIEW THE SHOWTIME SPOT VIEW THE CHEERING SPOT VIEW THE BROKEN SPOT VIEW THE WINDOW SPOT  TRACK, Hamburg has launched this 'Touch This' campaign for McDonald's because while Covid-19 might stop people touching things in public, you don't have to worry about that with the McDonald's App.VIEW THE SPOT  The Vegetarian Butcher is on a mission to gain membership into German meat associations and become the world's greatest butcher in a new campaign by GGH MullenLowe. The Vegetarian Butcher and the German meat associations have more in common than you think: they all share a love of meat, believe firmly in the tradition of the butcher's craft, and rely on the masterly skill associated with it. Now, The Vegetarian Butcher is appealing to the German meat associations to shape the future of meat consumption. The application video outlines Jaap's plans for the future and his ambitions to become the world's greatest butcher. VIEW THE SPOT  To promote the new BRAVIA series, SONY's creative agency INNOCEAN Berlin has brought sound and vision together in perfect harmony. Much like the BRAVIA and its Acoustic Surface Audio technology. The film was shot on location in Iceland by Raf Wathion and produced by CZAR Film. Raf was able to combine real footage from the ice caves and specially built xylophone keys with some post production expertise from BaconX to create a real and immersive experience that's in keeping with BRAVIAs long and illustrious history of breathtaking ads.VIEW THE SPOT  Whatever is seperating you, be physically close. Whether long-distance relationship or social distancing - no matter why you can't have your loved ones around you: wearable love helps you to overcome boundaries and brings together what belongs together. H&M combines a denim jacket with innovative technology so you can feel your loved ones' touch as if they were with you. Feelings to wear. Agency: Wynken Blynken & Nod VIEW THE SPOT  With an extremely fast award to shoot turnaround time, Cineburo quickly scouted locations and obtained shooting permits for the multiple location shoot including underwater scenes to match the director's storyboard. As experts in the region, Cineburo took Somesuch to picturesque pools, beaches and secret spots to shoot real people in their favourite environments.Agency: Ludwig VIEW THE SPOT  How do you sell Kia's connectivity features? With a hippie, a roller girl and a skeleton dog, of course. The new Sorento is Kia's most complete car to date. It's powerful, comfortable, safe, hybrid and now...fully connected. With features such as Find my Car and Voice Recognition, the UVO CONNECT app makes sure drivers are always in touch with their Kia, wherever they are. So, when Kia Motor's global creative agency, Innocean Berlin, was tasked with communicating this novelty in a way that would grab people's attention, the answer was quite obvious: why not have an old hippie lost in a supermarket parking lot since the 60's? VIEW THE SPOT  Scholz & Friends, Berlin / VMLY&R Network have released this 'Born of a Dream: A Boy From San Mateo' film for IWC Schaffhausen which tells the story of some of Tom Brady's most significant career milestones as well as taking a look at his childhood.VIEW THE SPOT  Reflections on the TV screen can be an annoying experience when you want to enjoy your favorite movie. Good to know that the anti-glaring technology of Samsung QLED TVs makes it possible to enjoy perfect picture quality in every light situation. In order to highlight this, we combined movie scenes with reflections of illuminated objects from living rooms proving that it's better to watch movies without reflections.Agency: Leo Burnett VIEW THE HORROR AD VIEW THE KUNG FU AD VIEW THE KNIGHT AD  When you're driving and suddenly need to hit the brakes, every millisecond counts. Having a short reaction time can be the difference between an accident or just a near-miss. Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time. To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time.Agency: Innocean, Berlin VIEW THE SONIC AD VIEW THE BOLT AD VIEW THE FLASH AD McDonald's: Hungry Houses When even your house craves a burger it's time for McDonald's delivery.To communicate this service we turned house facades into hungry houses and reminded people how easy it is to enjoy your beloved burgers and fries at home â especially in times when you weren't able to visit a restaurant. VIEW THE CAR AD VIEW THE SEASAW AD VIEW THE FLOWERS AD VIEW FLOWER OUTDOOR VIEW SEASAW OUTDOOR VIEW CAR OUTDOOR  In a time where intolerance, prejudice and hate crimes are on the rise it appears that global brands are doing what some of our political leaders will not and spreading messages of equality, inclusivity and love. Whatever the motivation it's a positive stance. Kim Geldenhuys directed this film for T-Mobile was finished just before lockdown started. The beautifully crafted film, promoting Telekom's support of the No Hate Speech Movement, portrays the bafflement and pain of a victim of on-line abuse. It pulls no punches, alluding unflinchingly to the dark history of hate speech in Germany but very much shining the spotlight on the worst of the here and now.Agency: DDB, Hamburg VIEW THE SPOT  Serviceplan Innovation and Serviceplan Solutions collaborated with METER Group on 'Made in Fukushima', a unique book made out of rice straw grown on decontaminated farmland designed to reinstate trust in the agricultural industry in Fukushima. METER is a US-German manufacturer of sensors used in agriculture and environmental science, and has been supporting farmers in Fukushima since 1996. VIEW THE SPOT  Grabarz & Partner, Hamburg and Burger King have launched the 'Social Distancing Crown', to help customers keep a safe distance as restrictions ease and restaurants reopen their dine-in services.VIEW OUTDOOR  Parenting isn't easy, and when it comes down to motherhood there's not such a thing as being the "perfect" mother. Specially when they are new to this experience, it is hard for them to relay on unsolicited advice or following unrealistic depictions of perfect motherhood on social media. With the spirit C&A's brand philosophy 'Feel Good Fashion', Havas Germany has created an honest and emotional campaign that motivates new mums to feel as comfortable and proud of who they are, even if their parenting style isn't perfect.VIEW THE SPOT  Halal directors, From Form, Johan Kramer & Steffen Haars each directed one of these 'Shot at Home' spots for Skoda. Agency: Optimist. VIEW THE HAARS SPOT VIEW THE KRAMER SPOT VIEW THE FORM SPOT VIEW THE BEHIND THE SCENES SPOT  Every act of care matters and right now is more important than ever. The smallest act of care can make the biggest difference. It can make someone's day and helps them to face challenges that would otherwise be impossible. Agency: One Touch VIEW THE SPOT  The one thing we've learnt from past curfews: when couples are forced to stay at home for long periods of time, we'll see the number of births peak roughly nine months later. German furniture retailer, Porta used this statistic to create a cheeky film with an equally cheeky offer: buy a bed now and with the #StayAtHomeBabies campaign, you can get a free crib nine months later.VIEW THE FIRST SPOT VIEW THE SECOND SPOT  This year, Europe's largest partner-led agency group celebrates its 50th anniversary. 50 years of creation, innovation, independence and integration. When the agency was founded in 1970, the 'Serviceplan' that gave it its name stood for what was then a visionary approach: integrated, holistic communication solutions. Integration is also the guiding theme in the anniversary year, for an idea that involves everyone: 4,317 employees in 24 houses of communication worldwide; partners and friends of the company. VIEW THE SPOT Robin Wood: Every Serving Comes With A Price Using the claim "Every Serving Comes With a Price", Serviceplan Campaign X has developed a campaign for the German environmental NGO ROBIN WOOD that illustrates the immense damage done to forest areas by deforestation due to cattle farming. In South America, cattle breeding and soybean cultivation are the main causes for the - mostly illegal - deforestation and slash-and-burn clearing of tropical forest areas. Still very present are the pictures from last year, when slash-and-burn in the Amazon region was considered one of the causes of the most devastating forest fires in years. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  #OpelOpen is the motto of the new campaign from Opel. It reaffirms that the Russelsheim-based car manufacturer and its dealers are there for their customers. 'We are open' is the core message of the new campaign, emphasising that Opel maintains its services and keeps its customers mobile during the corona crisis. The unconventional design and composition of the film is adapted to the current situation: using selfie videos from Opel dealers and call-centre employees in 14 markets, the company makes a powerful statement for supporting each other and defying the current crisis together. VIEW THE SPOT  The third in a series of campaigns conceived by Serviceplan Campaign for PENNY supermarkets as a response to the Coronavirus lockdown, encourages people to stay at home, and celebrates those who have perfected the art of being a 'Couch Potato' Following the #erstmalhelfen (#helpingfirst) campaign which paid tribute to PENNY employees working in stores and logistics during lockdown, and the #erstmalzuhause (#homefirst) social media campaign which thanked families, is a funny new film celebrating "Guardians of Wisdom and Keepers of the Couch", again with the hashtag #homefirst. VIEW THE SPOT  Digitization means turning something analog into digital and with that transparent, connected and efficient. Suddenly, your factory lies before you like an open book. Finally, you understand ROI or hotspots and get the levers to steer and manage performance. What sounds like a fairytale becomes reality when you implement NEXEED in your factories. Quickly you will see first results easily displayed in meaningful dashboards. Whoever successfully digitizes factories and supply chains with NEXEED, will NEXEED it! Agency: Fraser, Berlin.VIEW THE SPOT |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
Life can throw a lot at you, don't make cooking more complicated than it needs to be.
Jung von Matt/SAGA has released this 'Take Care' Christmas film for Doc Morris.
A message for autocrats from Deutsche Telekom