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Seen and noted
Burger King: Escape the Clown Download the Burger King app to access the user experience 'Escape The Clown' and get a Whopper for 1 cent.VIEW THE CONCEPT VIEW THE USER EXPERIENCE  In celebration of Pride, Mercedes Benz Canada released a short video series that features members of the community sharing their stories of love and acceptance. In a celebration of diversity, the six colours of the Pride Flag were mirrored in six Mercedes. The work was directed by Bob Purman from Sequoia Content, his second round collaborating with the brand and Publicis Emil. Over 19 people were interviewed in two days, and each shared their connection to one colour of the flag in particular, and each with a unique story. Though the original plan was to interview just six people, the amount of people who were willing and excited to come forward with their experiences tripled that number. VIEW THE BLUE SPOT VIEW THE RED SPOT VIEW THE ORANGE SPOT VIEW THE YELLOW SPOT VIEW THE GREEN SPOT VIEW THE PURPLE SPOT Soundlounge: Feel The Sound "Feel the sound!": At the Soundlounge get-together for the industry on August 29 the Proximity and CraftWork agencies are presenting an innovative poster by means of which more than 20 different sounds and noiseeffects can beproduced -by swiping one's fingers over the surface of the poster a la tablet or smartphone. With surprising ease, this action creates intuitively a dynamic musical sound, powered by beats, basses, percussion, vocals and the sound of guitars.VIEW THE CONCEPT  New print campaign from Innocean Berlin for Hyundai. The work is part of their new Next Awaits campaign celebrating the 70th anniversary of the company's launch.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD  BMWâs new 'Unplug & Play' campaign demonstrates how straightforward it is to enjoy electrically powered driving pleasure in a BMW plug-in hybrid model - literally simple enough for a child to understand. From German agency Jung von Matt and directed by Micky Suelzer, the VFX on the bear is straight out of FABLEfx's digital zoo. However, instead of the sweet lovable bear they created last year for ITV's 'Dancing On Ice' spot, this bear is ferocious and out for blood! VIEW THE SPOT  Sweetshop's Liz Murphy has directed a beautifully observed, naturally performed film for German orange juice brand Hohes C. Asking 'what do you get up for?', the film is central to an emotionally charged campaign created by Jung Von Matt. Released in Germany as 'Wofur stehst du auf?', the film shows different people waking in the early morning hours for an active start to their day - playing football, jogging, doing yoga, looking after family, and going to work - and emphasises the idea of looking after the 'things that matter the most.'VIEW THE SPOT BMW: Choose Your X Serviceplan Campaign International has conceived and implemented an umbrella campaign for the entire X Series from BMW. The international campaign follows a compelling communication using the "Choose your X" umbrella concept. Communication measures will appear on TV, online and in print for at least three years. VIEW THE SPOT  Smart has got the summer underway with the aid of several highly energised, singing electric eels. Together with the BBDO Berlin agency, smart has created a music video that heralds the changeover to an all-electric brand at the end of this year. "Fish please, I drive electric only" - the electric eels have got the message. In the song specially composed for them, the trio sing about the benefits of e-mobility and the power of electricity. The musical ad was directed by Zoran Bihac, well-known for his earlier music videos for Rammstein, KIZ, Die Fantastischen Vier and Herbert Gronemeyer. VIEW THE SPOT  What is Style? Deichmann shows international sneaker competence and lots of style. Agency: Grey Dusseldorf.VIEW THE SPOT Charité: Printed by Parkinson’s Innocean Berlin has launched "Printed by Parkinson's", an emotionally moving art collection available exclusively at Berlin's Alte Munze gallery (Molkenmarkt 2, 10179) from 26th to 28th of July. The art collection and docuseries created in association with Charite, Europe's largest University Hospital, give a unique insight into the lives of six Parkinson's patients - increasing awareness and stressing the importance of finding a cure. Across the globe, more than 10 million people suffer from Parkinson's Disease - the fastest growing neurological disorder worldwide - and its debilitating consequences. The fundraising art project centers around patients under the care of Prof. Dr. med. Andrea Kuhn, Head of Movement Disorders and Neuromodulation Section at Charite - Universitatsmedizin Berlin. Each one sharing their personal perspective and experiences living with the disease. Their daily lives aren't just affected by tremors, but also by freezing and rigidity, making it dif cult to work, exercise, carry out beloved hobbies or simply operate everyday objects. As most patients socially isolate themselves at some point, it's important to and innovative ways to open up the topic to a wide audience and create awareness around the fact that more research is urgently needed. To make their stories heard and their daily struggle tangible, the six patients were asked to name an object that became challenging to use due to Parkinson's. Their kinetic and neurological data was recorded with EEG systems and accelerometers. This data was then used to affect a 3D printer and every object was printed according to the tremor data of each patient. The one of a kind collection of distorted art visualises the impact Parkinson's has and gives a unique perspective on what it means to live with this incurable disease every day. VIEW THE CONCEPT  Vodafone has teamed up with agency Jung von Matt to create an ad that impressively highlights the benefits of both the technical and often complex-to-explain 5G technology. The ad - part of Vodafone's launch for its new 5G technology campaign - opens with an eclectic group carousing in a chaotic, flashy cosmic space that takes everyone into a crowded, vibrant, rock-and-rolling universe. VIEW THE SPOT  In a large-scale stunt that spans all the way from London to the USA, Porsche and Grabarz & Partner have started an unprecedented dialogue. The participants? Very bored and underused electricity and the sports car manufacturer. The campaign, aimed at a younger demographic, focused on social media hype by introducing #ElectricityTalks. The stunts that followed acted as the prelude to the first fully electric sports car with the soul of a Porsche: the Porsche Taycan. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR  In a new heart-warming documentary-style commercial, Soup Film's director duo The Dons make Burger King's 'Your-Way' philosophy come to life. Burger King's German branch, the sponsor of this year's Christopher Street Day in Cologne on July 7th, decided to turn Whopper ashes into diamonds to celebrate marriage equality in Germany. Together with Garabarz & Partner and Soup Film, they devised a campaign that underlines their belief in free choice and equality - whether in burgers or in partners. VIEW THE SPOT  Clean is not necessarily clean. Because those who don't clean their dishes properly are getting in touch with the remains and leftovers of the previous drinker. That's what BBDO Dussseldorf shows with their new print campaign for the home appliance brand Gorenje. Therefore, the campaign turns cups and mugs into unpleasant faces, which are not really appealing to get into closer contact with. Three print designs promote the smart sensor technology of the Gorenje dishwashers which exactly adjusts the dishwashing program depending on the intensity of contamination - Just to ensure one thing: "Don't kiss a stranger".VIEW THE FLAT MATE AD VIEW THE AUNT MARY AD VIEW THE IT NERD AD  Volkswagen Vehicules Utilitaires has released its first produced TV commercial with Grabarz & Partner. The film, entitled 'The Shoulder' ('L'Epaule'), promotes the company's full-service package for professionals: the Solution CarePort Pro. It is an offer that includes warranty, financial loss coverage, replacement vehicle, assistance and maintenance. But as everyone knows, a great service is also down to people. Therefore the film shows that the brand and its network would really do everything for the perfect partnership with their customers. But being perfect can be tough. Especially if your customers are serious professionals who like to show that they are really satisfied. And this with a single and familiar gesture: the famous slap on the shoulder. VIEW THE SPOT  Another Film Company's Joakim Reveman has worked alongside German creative agency Scholz & Friends and production company Markenfilm Zurich to create a powerful new film for Sea-Watch, a non-profit organisation that conducts civil search and rescue operations in the Mediterranean Sea. The #HoldYourBreath spot reveals that watching this one video is equivalent to the time it takes for a person to die drowning. Joakim plays with claustrophobic, close-up shots - which make the film an uncomfortable watch, but a very poignant one. One in ten people seeking asylum die trying to cross the Mediterranean Sea. This campaign aims to serve as a wake-up call to the rest of Europe.VIEW THE SPOT  On average, women in Germany earn 21% less than men. This is why, on Equal Pay Day (March 18th, 2019), public transport company Berliner Verkehrsbetriebe (BVG) offered the world's first women's ticket. For one day only, women paid 21% less for a ticket than men. From March 12th, the campaign was advertised on radio, out of home, with print advertisements and on its own microsite. Serviceplan Campaign Berlin, together with BVG, were responsible for the concept and implementation. BVG and Serviceplan Campaign launched the attention-grabbing campaign to draw attention to the gap between the salaries of women and men, which continues to prevail in many places in Germany.VIEW OUTDOOR  The unemployment rate in Germany has fallen to a record low. No wonder Germany's biggest discounter PENNY was having a hard time filling its over 1900 vacancies. Conventional recruiting measures simply didn't do the job anymore. To fix this problem Serviceplan Munich teamed up with the screenwriters of Germany's most popular scripted reality show "Koln 50667" and developed and produced a tailormade recruiting scene. During the scene viewers were encouraged to whatsapp Alex, the PENNY employee, for a direct application for the job offered in the scene. A chatbot, perfectly imitating Alex, handled the whole application process at eye level. In addition to the job from the show, similar vacancies in the userâs neighborhood were offered. VIEW THE SPOT  Condor Airlines has a long tradition in bringing its customers to dream holiday destinations around the globe. As a holiday in a distant destination can leave a big gap in one's budget, Condor offers its customers the possibility to pay their flight in convenient installments. In our campaign Leo Burnett, Germany, demonstrate this payment possibility by splitting up tourist attractions in the way flight costs can be divided in 3, 6 or 12 installments.VIEW THE USA AD VIEW THE MALAYSIA AD VIEW THE MEXICO AD  30 Artists from all 28 EU member states and more than 400 Europeans from the streets on why is it so important to #vote4friendship in the EU elections May 23rd-26th. Serviceplan, Germany made a fantastic new version of "Friends Will Be Friends" with our Pan-European all-star band A4E, who also told us just what they love about Europe, why friendship is better than hate, why we all need to vote. Listen in. Get up. Vote. And share the word. VIEW THE FRIENDS SPOT VIEW THE APPEAL SPOT  Serviceplan Campaign has created a witty campaign for MAXIMAL G, the energy beverage of REWE Group. Titled 'Be Maximal', the unique campaign is aimed at Millenials. We all use up way too much energy in our daily lives, whether we're at work, shopping, or even sleeping, everything we do uses energy and we need this energy to survive. But how do we get as much energy as possible, without wasting too much of it? A quirky campaign via Serviceplan, for energy drink Maximal G claims to have found the answer to this question, with a mockumentary featuring a cyclist who shows her creative yet obscure way of reaching her maximum energy level: a never-seen-before way to get the energy you need. VIEW THE SPOT  A DEA squad busts a hemp factory only to end up with a bitter disappointment of their failure...but somehow they are still rewarded in the end.Agency: Czar Film Gmbh, Berlin VIEW THE SPOT Beck's: Heroes Of The Night With the "Heroes of the Night" app, Beck's is launching a new initiative in keeping with its brand claim "You make it legendary". From now on, WhatsApp users can simply transform their chat history into a comic and therefore recreate their epic night out with friends in the most unique way. In cooperation with comic illustrator Matthias Schardt, more than 300 frames were created exclusively for the app. Each individual comic can be saved and shared. The "Heroes of the Night" app, which is available now from the App Store, transforms every member of the group chat into a comic character. Agency:Serviceplan Campaign International / Plan.Net CampaignVIEW THE CONCEPT  Babies are undoubtedly at their happiest when cradled constantly in the arms of their Mummy or Daddy. Unfortunately, some day-to-day activities don't lend themselves to being carried out with a baby under one arm - cooking, for example. Which is precisely why Serviceplan Campaign has joined forces with HiPP to design the Onehand-Cookbook, containing healthy and delicious recipes for parents. These can be prepared quickly and simply with just one hand using a jar of HiPP baby food as their starting point. The Onehand-Cookbook is beautifully illustrated by Ana Jaks with retro-style images inspired by the original HiPP logo of the 1970s.VIEW THE SPOT Smart: Washing Machine Drivers tend to overthink things sometimes, stuff like "did I lock the door?" or "did I feed my pet?". And the smart fortwo has the quickest turnarounds. Based on that, we ran a radio campaign that speaks directly to the audience - in the morning, when they are on their way to work - causing them a light-hearted feeling of paranoia and the "need" to turn around as quick as possible. Agency: BBDO, BerlinPLAY THE WASHING MACHINE SPOT PLAY THE CAT SPOT PLAY THE FLUSH SPOT VIEW THE DOOR AD VIEW THE CAT AD VIEW THE FLUSH AD  The best technologies are the ones based on real life insights. Like the Kia Pedestrian Detection, which keeps an eye out for pedestrians and takes action to prevent accidents from happening. A useful safety feature, inspired by the true experts in people-spotting. Agency: Innocean, Berlin VIEW THE DOLORES AD VIEW THE AGNES AD VIEW THE LINDA AD VIEW THE MARTA AD VIEW THE DORIS AD Mercedes-Benz: Play by Your Rules Mercedes-Benz has launched a global campaign to inspire us to #PlayByYourRules for the launch of the fun, sporty CLA Coupe. Created by Antoni_garage in Berlin, the campaign includes a full-length online film, a print campaign, website, and the first branded Instagram AR filter from an automotive brand. Mercedes Benz is one of the few brands to participate in Instagramâs closed current beta programme.VIEW THE WEB FILM SPOT VIEW THE PRINT AD VIEW THE AR FILTER CONCEPT The German Youth Association of People with Hearing Loss: SIGNS Frankfurt am Main, The German Youth Association of People with Hearing Loss and MRM//McCann launch SIGNS, the first smart voice assistant solution for people with hearing loss worldwide. SIGNS is a smart tool, that recognises and translates sign language in real-time and then communicates directly with a selected voice assistant (Alexa, Google Assistant or Microsoft Cortana). VIEW OUTDOOR  They make our city life more difficult and complicated than it already is: tourists wielding selfie sticks. Or wide-eyed visitors wandering aimlessly through downtown areas and continually banging into other pedestrians. Or the over-enthusiastic jogger who insists on performing his or her stretching exercises on the bench you've chosen to sit on to enjoy your lunchtime sandwich.The golden rule in the city is: Have consideration for other people. Be smart. And drive a smart! Because we all have to share the downtown areas âso that there's more fun for all of us in the city. This realization is central to the international social media campaign which BBDO Berlin has developed and implemented for smart.VIEW THE STRETCH SPOT VIEW THE SELFIE SPOT VIEW THE BACKPACK SPOT Vienna Tourist Board: The Wedding of the Year: Siri and Alexa Vienna celebrates "Love for everyone". A very special wedding took place at Belvedere Castle: two world-famous AI women - Siri and Alexa - exchanged vows. The Viennese LGBTQ+ community celebrated the marriage of the language assistants in front of a crowded congregation which included Viennese LGBTQ+ celebrities Pandora Nox and Laksmi Wuggenig. Serviceplan Campaign and Plan.Net Campaign from Munich together with the Vienna Tourist Board and Vangardist Magazine were responsible for the conception and implementation of the spectacular and colourful staging.VIEW OUTDOOR Save For Awards: Intern In the lead up to the 2019 award season, Innocean Berlin created Save for Awards - the Photoshop plug-in that makes advertising award show entries a whole lot easier for every creative and agency out there. The plug-in, available for free at saveforawards.com , takes your master file and automatically generates all the files you need to submit to every major award show out there. In seconds. To promote a tool that was made just for creatives, we created a campaign targeting creatives in the websites where they spend a lot of their time: Best Ads on TV, Lurzer's Archive, Ads of The World, Adeevee, and Communication Arts. VIEW THE INTERN AD VIEW THE EARLIER AD VIEW THE PEOPLE AD  As part of L'Oreal Paris' international engagement for women program - "Women of Worth" - McCANN Dusseldorf and L'Oreal Paris celebrated International Women's Day with a special print ad dedicated to men in business leadership positions...VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Über Leben Foundation: Human Heart. Out of Stock In Germany, a country with an extreme shortage of organ donors, if only you could order a life-saving organ online. After all you can buy almost everything else online, often with a next-day delivery. However, many seriously ill people wait many years for a donor heart, often dying before receiving one. So Mediaplus Group and Plan.Net Group collaborated on 'HUMAN Heart. Out of stock' - a campaign for the Uber Leben Foundation designed to illustrate how many lives could be saved if more people signed up as a donor or made donations.VIEW THE AD VIEW THE CONCEPT Save For Awards: Photoshop Plug-In Award season preparation is a nightmare. We all know that. Digging out the specs for all the different award shows and their multiple categories, and then saving every single ad in those different specs, by hand. It's hard (and boring) work. But Innocean Berlin just made it easier for everyone - including our rivals. VIEW THE CONCEPT  When travelling with your pets the risk of bringing something unwanted back home is high. In order to inform pet owners about this potential danger we show what literally becomes of your beloved pet if you do not take care of deworming properly. The 3D-Illustrations make the delicate topic easily approachable and fun to look at while the extraordinary execution makes the campaign stand out from any competitor. Saatchi & Saatchi, DusseldorfVIEW THE DOG AD VIEW THE CAT AD  Soup Film's latest signing, Duncan Christie, has directed a touching promo for McDonald's entitled 'Ella'. The film, released this week, is heartwarming and beautifully shot - and the first collaboration between Soup Film and Duncan who joined for German representation. With this film, Duncan proves his talent for finding a striking cast and telling the small tales of life with big emotions.Agency: LTT VIEW THE SPOT Unesco: #MoveForEquality In chess, white always goes first. But why should colour determine who starts and gets the advantage? On this BBDO DuÌsseldorf campaign, with the support of UNESCO, the rules of chess are being rewritten for a day in the International Day for the Elimination of Racial Discrimination. Four-time Chess World Champion, Magnus Carlsen, and his rival, Anish Giri, flipped the board and turned the game upside down by breaking a key rule: white moves first. So, on this special day, black pieces make the first move. They have made it clear, through their symbolic move, that nobody should have an advantage or disadvantage because of colour. The campaign has been created with support of UNESCO'S International Coalition of Inclusive and Sustainable Cities â ICCAR.VIEW THE CONCEPT  Spring in the garden we are all familiar with the smell. It smells of grass, flowers, fresh soil in short, it smells of new beginnings and the desire to get active in the great outdoors. It may sound impossible to try to bring this special smell to life in the communication, but the new HORNBACH campaign aims to do precisely this, traditionally with a blithe portion of madness added for good measure. The smell of spring captured in the sweaty clothes of some typical HORNBACH characters. That is the stuff the new HORNBACH campaign is made of. As a central element of the campaign, the new ad tells this story with a generous helping of fun and absurdity. Two dubious scientists, accompanied by a no less dubious container, go around collecting the clothes from hard- working garden lovers. VIEW THE SPOT  Mercedes-Benz' latest global brand film celebrates the confidence and vision of Bertha Benz - Carl Benz' business partner and wife - who was instrumental in Mercedes-Benz' foundation. Released in honour of International Women's Day (8 March), the film tells the story of the world's first long distance drive in a car from Mannheim to Pforzheim, Germany in 1888. The story of Bertha Benz is the latest in an ongoing transformation of Mercedes-Benzâ communications with Berlin agency antoni.VIEW THE SPOT |
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Once it's thrown away it turns into a weapon. Stop the war. Agency: DDB Wien, Germany.