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Seen and noted
Soar: Face Not Recognised The success of Netflixâs Adolescence panicked parents across the world. It exposed a growing fear: how do you protect and support your teenager in a world flooded with social media, misogyny, and gender-based violence? Families everywhere were left asking the same thing - what do I do if my child feels unrecognisable?VIEW THE AD VIEW OUTDOOR  Tesco Mobile Ireland harnesses the power of humour and relatability to convey common phone behaviours in a new campaign from BBH Dublin and Mindshare. Directed by Jeff Lowe, the two 30â films comedically demonstrate cats commenting on their ownersâ phone behaviours. Depicting a group of cats sharing a watercooler-type moment, bonding over their clingy owners and how they always stick weird ârectanglesâ (phones) in their faces. VIEW THE 2 SPOTS  Deep RiverRock, the well-known brand of water, bottled in County Antrim and sold throughout the island of Ireland, has launched its latest brand platform, âThatâs Better,â in collaboration with TBWA Ireland Group. With a brutally honest approach, the campaign cuts through exaggerated claims often made by drink brands, embracing the simple truth: Deep RiverRock wonât make you better at anything except hydrating.VIEW THE SPOT LADbible: The Leprechaun Law Irish citizens are being encouraged to identify as leprechauns in order to enjoy better legal protection from online abuse. âThe Leprechaun Lawâ is a satirical campaign by LADbible Ireland with Folk VML Dublin and VML Milan that aims to expose Irelandâs outdated hate speech laws, which pre-date the internet and leave citizens vulnerable to trolling and online abuse. While it sounds like a gimmick, the campaign is rooted in legal reality. Under the EU Habitats Directive (2009) leprechauns are classified as âprotected speciesâ in Irelandâs Sliabh Foy Loop area, unlike normal Irish citizens. Social publisher LADBible (with 5 million followers) is now calling on Irish citizens to adopt leprechaun status in protest. VIEW THE CONCEPT VIEW 4 OUTDOORS  While many mobile customers pay over the odds, 48 Mobile customers get the best value phone plan in Ireland. Unlimited 5g data, 5000 calls and texts for only â¬12.99? That's more than enough to make anyone feel smug.VIEW 4 OUTDOORS  When you lose your licence, you become reliant on other people - family, friends, colleagues - to take you where you need to go. That's OK once or twice but, when you are disqualified for any length of time, you soon become a problem for others. When you lose your licence, you lose your independence. Our campaign presents the idea of losing your licence and your independence in a memorable, off-beat way. We see our disqualified driver literally carried around by friends and family. This shows the lack of freedom the disqualified driver has and also shows what a pain they become to others. It makes disqualification seem as embarrassing and unwelcome as possible.VIEW THE SPOT  Belfast Telegraph is Northern ireland's news brand. With in-depth reporting, they bring readers into the details of stories so much that it feels like you're actually part of the action. All shot in-camera, we took average readers out of their home, work and commute scenarios and brought them into the fold of the stories they are actively reading. A nice detail is the front cover of each newspaper depicting the same scene, without the reader in it.VIEW OUTDOOR  eir is the first and only Irish broadband provider to launch WiFI 7, the latest and most advanced WiFi technology in the Irish market. âNarrow Signalâ and WiFi âdead zonesâ can leave families living on top of each other in a corridor of connectivity - forced into the only area of the home with strong signal. But this is no longer a problem with eir Wide-Fi powered by WiFi 7.VIEW THE SPOT Road Safety Authority: Speeding You Never Know The latest campaign from the Road Safety Authority and Forsman & Bodenfors Dublin tackles the issue of speeding on rural roads.Speeding continues to be the deadliest behaviour on Irish roads, contributing to at least one in three fatalities. This is exacerbated on rural roads where 70% of all collisions happen.VIEW THE SPOT Department Of Further & Higher Education: You Built The World For many years young Irish trades people and building professionals have left Ireland to form the backbone of the building industry in the worldâs great cities. Now more than ever, we need their knowledge and expertise back in this country to help us build homes for an ever-expanding population. So we reached out to them, where they live now. Because we wanted them to know we recognise all they have achieved. And how important they are to us. We changed the copy for each city, but the message was always the same: Youâve Built the World. Now Build Back Home.VIEW OUTDOOR  This campaign celebrates those who have told their story and we hope will encourage more to come forward. We can all play our part in stopping domestic, sexual or gender-based violence being a part of anyoneâs story.Help is out there, see a full list of resources available at gov.ie/storiesVIEW THE SPOT  Bord Gáis Energy, the energy provider serving over 730,000 residential and business customers across Ireland, has launched its most significant recruitment campaign to encourage consumers to switch to a SMART plan with the launch of the strategic and creative platform âNeed More Zenergy? Think Smartâ. VIEW THE 2 SPOTS Allianz Womens Aid: Dead Flower Shop
IRELAND
February 27, 2025 07:58 (Edited: March 27, 2025 07:34)
 As the number of women killed in Ireland continues to rise, one thing is clear:violence against women cannot end without men's help. Allianz and Women's Aid wanted to help enable men to become allies in the fight against gender-based violence.VIEW OUTDOOR  As part of its 'It's Playtime' platform, Virgin Media gives you broadband with 99.9% reliability - so your play feels smoooooth. How smooooooth? This smoooooth.Smoooooth voiceover by Brian Cox.PLAY THE SPOT Spar Eurospar: Breast Before Dates
IRELAND
February 07, 2025 15:57 (Edited: March 27, 2025 07:34)
 There's a date to eat your food by. And now there's a date to check your boobs by.Research shows 86% of Irish shoppers regularly check food product dates, with this behaviour more common among women and those aged 45â54. Meanwhile, only 35% of women are self-checking regularly for breast cancer.VIEW 2 OUTDOORS Guinness: Transfer That Pint With only three days to go until transfer deadline day, Guinness, the Official Beer and Guinness 0.0 the Official Non-Alcoholic Beer of the Premier League, is giving football fans in Ireland the chance to #TransferThatPint and make their own game-changing switch before the window closes. Guinness is calling upon fans of the beautiful game to upgrade their at-home matchday ritual by swapping their out-of-shape glassware to be in with a chance of winning a limited-edition Guinness x Waterford crystal pint glass. VIEW THE CONCEPT VIEW THE AD Publicis Dublin: Down On Harmony Row Why did we hire a whole barbershop quartet to announce our change of address? Because Harmony, that's why. After many years on Sir John Rogersonâs Quay, Publicis Dublin has moved up the road to Harmony Row.To help clients and partners remember their new address they wrote and recorded a little ditty with the help of a barbershop quartet.VIEW THE SPOT  Publicis Dublin and Iarnród Ãireann unveil a new campaign paying tribute to the 190-year legacy of Ireland's railway tracks. Through a one-shot cinematic journey, the film adopts a timeline motif, piecing together the story of the tracks, from their origins in 1834 to present day.VIEW THE SPOT  In a refresh of their 'FBD stands for support' campaign, we got creative and outlandish with what the letters FBD don't stand for to create a memorable device that puts FBD Insurance top of mind come renewal time for customers.VIEW THE SPOT Quitie: Shake Back Control This media-first campaign empowers smokers to shake the habit and take back control for good.With innovative binaural audio, the radio spot delivers a compelling message: smoking isnât the friend you think it is. Listeners are then encouraged to shake their device, instantly connecting them to Quit.ie, where they can start their 28-day journey to freedom.VIEW THE CONCEPT  Given that the Citroen Ami's main USP is its size, we created an outdoor campaign that really made its unique proportions tangible.VIEW OUTDOOR 68% of the Irish population suffer from back pain. If you do the sums thatâs over 2.5 million adults who have to adjust their daily lives to deal with it. One daily task made more difficult with back pain is driving â particularly over long distances. This is where Citroen come in. Their famous âAdvanced Comfort Programmeâ includes seats with a specially formulated layer of cushioning, designed to improve posture and lumbar support while driving. PLAY THE SPOT Eurospar makes Christmas shopping simple, but whatâs in the trolley? Thatâs another story.One womanâs disbelief at her husbandâs festive trolley choices comes to life in a barber shop quartetâs quirky rendition of âThe Twelve Days of Christmas.âA playful twist on the ultimate Christmas shopping list. Donât forget the gravy!PLAY THE SPOT  As their name suggests, FLOGAS is a supplier of gas. As the name doesn't suggest, they also do electricity. So we set out to show that there is more to FLOGAS than gas.VIEW THE SPOT Carzone: Whale Carzone.ie is a website for car people, by car people. The campaign is built around people who love cars so much, they miss once-in-a-lifetime moments, because they were too busy staring at a passing motor. VIEW 3 OUTDOORS PLAY THE 2 SPOTS As part of their "It's Playtime" platform, Virgin Media's Wifi Guarantee gives you Wifi signal in every part of every room - ensuring you can play in even the most far flung corners of your home Voiceover by Brian Cox.PLAY THE SPOT  Droga5 Dublin, part of Accenture Song, has developed and launched the Smyths Toys Superstores Christmas campaign for TV and social channels. The campaign will run across all European markets that Smyths operates in - France, UK, Germany, Netherlands, Ireland, Austria and Switzerland. The social and TV campaign was developed following a competitive pitch process in early 2024, won by Droga5 Dublin. Creatively, the campaign focuses on the S-word â the powerful, excited reaction that the very mention of âSmyths Toysâ has on children.VIEW THE SPOT  Fall back, spring forward â a fun press ad inviting readers to make the most of daylight savings with Viagra Connect.VIEW THE AD From which side of the river you come from, to which football team you support, or even how you speak, Dublin is a city divided. But there's one thing that connects more of them. And that's Virgin Media broadband. Here, Brian Cox gets out of his comfort zone to do a deep dive into the intricacies of local rivalries and the one thing they can all agree on. PLAY THE SPOT As part of their "It's Playtime" platform, Virgin Media had Brian Cox espouse the benefits of reliable broadband that won't let you down by interrupting your play (while playfully causing the whole country to rickroll themselves in the process).PLAY THE SPOT  Through their 'It's Playtime' brand platform, Virgin Media brings moments of 'Play' into everyday life through entertainment. To transform the mundane daily commute, Virgin Media turned a traditional print ad into an interactive experience, showcasing shows available through their service and turning the mundane into a moment of play.VIEW OUTDOOR  When non-car people are in the market for a used car, they don't want to deal with eager car salesmen and their perceived funny business.VIEW THE SPOT As part of their "It's Playtime" platform, Virgin Media's Wifi Guarantee gives you Wifi signal in every part of every room - ensuring you can play in even the most far flung corners of your home. Voiceover by Brian Cox.PLAY THE SPOT Repak: Most Sorted Repak, Ireland's leading environmental non-profit organisation is rallying Irish businesses and members of the public to change their behaviour around recycling, with a new campaign from Award-winning Irish creative agency The Brill Building.Repak works with 3,500 member businesses with a remit to help Ireland achieve its EU recycling targets. Repak collaborated with creative agency The Brill Building on 'The Most Sorted' campaign, an ambitious new campaign designed to change the way Ireland recycles packaging.VIEW THE SPOT VIEW 2 OUTDOORS  The people of Ireland's unwavering support for its national football team is renowned, with fans often celebrated as some of the friendliest in the world. This passion is reflected in iconic works like Roddy Doyleâs The Van. Despite often being seen as the underdog, Ireland's fans are united by a shared belief that their team can triumph against the odds. Mark Tuthill, Rob Murray, and Robert Potts at Core took inspiration from a pivotal moment in football VIEW THE SPOT  Sidena 50mg tablets help men who are dealing with erectile dysfunction. So, what better way to sell the effectiveness of Sidena than a classic product demonstration. the latest news about the Bangladesh Games on our website casino-elon.comVIEW THE SPOT  âWhen did the food that brought us together get replaced with the feeds that pull us apart?â That is the question posed in Boys+Girlsâ mouth-watering new campaign for SuperValu, âDinner Time Well Spentâ. The campaign is a rallying cry to Irish households to put the tablet away at the table and reconnect over delicious, quality food from SuperValu. From the familiar call to "Dinnnnnneerrrrrr", VIEW THE SPOT  Israel Olatunde is Ireland's fastest man. He holds two national records: 100m (10.12) and 60m (6.57). To welcome him to the FULFIL team we created this ad. This 6.57 second ad to be precise.VIEW THE 2 SPOTS  Through their 'It's Playtime' brand platform, Virgin Media brings moments of 'Play' into everyday life through entertainment. To transform the mundane daily commute, Virgin Media turned a traditional print ad into an interactive experience, showcasing movies available through their service and turning the mundane into a moment of play.VIEW THE AD |
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