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Seen and noted
Dickies: Inspired By Dickies Unique talents, united by Dickies. And Spitfire.Dickies is all about inspiration. In action, in creative expression, in celebrating those who shine and sharing their work with the world. And for its first-ever global multimedia marketing campaign, Dickies presented Spitfire director JT with the opportunity of bringing together diverse personalities and skills and uniting them in one common language: Inspiration. VIEW THE AD Volkswagen: Black November Deals 2020 was a lot. The countless video calls and squawking birds didn't make it any easier. It's safe to say everyone needed a break before they hit their breaking point. So Volkswagen offered a range of Black November deals that did just that.PLAY THE HADEDA SPOT PLAY THE MUTE SPOT Volkswagen: Story Of Defiance To launch the new T-Roc "Drive to Defy" campaign, Volkswagen wanted to not only celebrate the spirit of defiance, but enable it. So Ogilvy Cape Town and Bioscope Films looked to include people in the production that had defied something to get to where they are today. From the content Director battling depression to the Assistant Director who used to be a security guard on set. These are their stories of defiance...VIEW THE KYLA SPOT VIEW THE KUDA SPOT VIEW THE JODI SPOT VIEW THE RASTA SPOT Chicken Licken: They Also Crave It Itâs not hard to imagine extra-terrestrial creatures living amongst us mere mortals thanks to sci-fi being such a popular genre. It would seem anything is possible especially in the world of television, which can bring the unimaginable to life. In another South African first, the latest Chicken Licken Hotwings filmVIEW THE SPOT Volkswagen: Kitty To launch the new category-defying T-Roc, Volkswagen is celebrating the spirit of defiance that lives within us all. Embodying this drive, are a group of unstoppable individuals who were born to break conventions. From South Africa's first black female combat pilot to a trailblazing ballerina who rewrote history. Every aspect of #TheDriveToDefy focusses on people who dare to take up space. Featuring Kitty Phetla, Major Mandisa Mfeka and the incredible artists whoâve worked behind the scenes to bring these stories to life. Together, they are our Defiant Ones.VIEW THE SPOT Blackboard: Just For Awards It's 2021 and the ad industry still lacks racial diversity. Most leading agency networks donât have a black CCO, let alone black ECDs. On top of that, awards juries donât have much black representation either. Blackboard's objective is to help change that. VIEW THE AD Volkswagen: Toureg Sabbatical The luxury SUV market is the most lavish and extravagant market in the car category.Without the budgets of the more established luxury car brands, we needed to find another way to make the new Volkswagen Touareg stand out.So, we took our budget and offered the one luxury our target market values more than anything in the world Time.Introducing the Touareg Sabbatical. A 3-month, fully paid Sabbatical dedicated to making a difference. VIEW THE SABBATICAL SPOT VIEW THE RUFARO SPOT Lidi Netherlands: Christmum This year Santa Claus is looking for someone who can replace him to deliver the presents. Tom has a similar body and the heart at the right place as we witness when he does far more than delivering only presents. As a reward he can tell Rudolph the red nosed reindeer his own dearest Christmas wish. And that's when the real magic happens...VIEW THE SPOT Ist For Women Insurance : My Body 1st For Women Insurance say's that your body's nobody's body but yours, you run your own body let me run mine in new campaign via Retroviral, Johannesburg.VIEW THE SPOT Blackboard: Black Lives Don't Matter When George Floyd's life was taken in early 2020, the brutal act reignited an anger that's been bubbling for years. Black lives have been at risk in the US long after slavery got banned. But this issue extends beyond police brutality. Racism exists in the corporate world, more so in advertising. It's in the form of exclusion. The lack of diversity in ad agencies, results in the misrepresentation of the Black community in media and ads. The most recent example is an ad in SA for a hair product. The ad showed black hair with the headline "Frizzy & Dull hair". And next to it, blonde hair with the headline: "Normal hair". The Blackboard ad is a response to it. And a reminder why the #BlackLivesMatter movement exists.VIEW THE AD Tops at Spar: Aftertaste TOPS at SPAR is South Africaâs fun friend.But there's nothing fun about seeing over 1,000 alcohol related deaths on our roads each month.And regardless of how much you've had to drink, if you get in a car and anything happens, the taste of drinking and driving will live with you forever.Using the testimonies of both victims and perpetrators, we created a series of unique label designs that recount terrible evenings and speak to the devastating aftertastes of drunk driving.We then brought our labels and stories to life in press. VIEW THE WINE AD VIEW THE BEER AD VIEW THE GIN AD VIEW THE RUM AD Extreme Energy: Unstoppable The spot follows Dj Bozza on his surreal journey. Viewers see him being amped-up and cheered on by a growing group of characters whose costumes and performance reflect a post-Afro Futurist style.VIEW THE SPOT MSD Kika: Teddy Bear Crowd With all football stadiums empty because of Covid19 we filled the stadium of Dutch Premier League club sc Heerenveen with 15.000 Teddy bears. The bears could be bought by fans and all benefits went to Child cancer organisation KiKa. Within 24 hours the stadium of bears was more than sold out, raising over 300.000 euros. Supporter of KiKa is pharmaceutical company MSD which initiated and sponsored the idea.VIEW OUTDOOR Tops At Spar: Because 2020Sanlam: There's No Hunt Sanlam, South Africa's iconic financial services provider, is sponsoring the Loeries Advertising Awards. We wanted to entice senior members of the creative community to tune in to the Sanlam x Loeries webinars. VIEW THE HUNT AD VIEW THE KING AD VIEW THE SBU AD Converse : We are All Stars Converse gets the All-Star treatment from Spitfireâs rising star. Working on an iconic brand like Converse is a dream for anyone. For Spitfireâs new director Katlego Baaitse, it's a dream that combines a generous helping of street, super keen vision and heaps of advertising experience to create a piece of communication that leaps out of the screen and grabs you by the soul. Having a client as visionary as Joe Public helps a whole lot too. Katlego and agency worked flat out to cram a world of ideas into a 12-hour day, with 36 crew and 13 cast â and the numbers add up to a power picture that acknowledges the visionaries of the past. It celebrates those who walk in their shoes today. A salute to the All Stars of our time. Let Katlego and Spitfire make your concepts all stars as well. Contact us now. VIEW THE SPOT Toyota: Unlock Your Freedom Experience the luxury of freedom in the new Toyota Fortuner, and make the journey one to remember. Agency: FCB Joburg.VIEW THE SPOT Oppo: Open Your Eyes To Something Beautiful To launch one of the most beautiful new cell phones around, you need a special someone. Spitfireâs new director Katlego Baaitse is exactly that person. Making magic with influencers Bee Diamond Head, Young Stilo and African Ginger, Katlego has transformed unboxing into a spectacular new art from, with astonishing filmmaking as beautiful as the new Oppo cellphone itself. His artistic eye and advertising skill creates a carefully crafted vignettes designed to draw the viewer into a world where art and function is fused with lashings of style. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Oppo: Make Something Beautiful Collaboration is beautiful.And ask Spitfire's new director Katlego Baaitse who, together with the agency, worked closely with influencers Bee Diamond Head, Young Stilo and African Ginger to make something beautiful to launch the new Oppo A72 cellphone.VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT Tops At Spar: Home Maintenance Slip For TOPS at SPAR's new festive campaign we created a trio of retail product and price templates that gave South Africans a one-size-fits-all excuse, reason and explanation to justify every low cost, strange choice and life changing decision that happened this year. (or any other year going forward) Why do we need one, you ask? VIEW THE SLIP SPOT VIEW THE SKILL SPOT Volkswagen T Roc: Drive To Defy To launch the new category-defying T-Roc, Volkswagen is celebrating the spirit of defiance that lives within us all. Embodying this drive, are a group of unstoppable individuals who were born to break conventions. From South Africaâs first black female combat pilot to a trailblazing ballerina who rewrote history.VIEW THE SPOT City Lodge : MelonsFirst For Women: FearlessStandard Bank: The Inventor Based on the true story of Lucky Netshidzati and his dream to change the course of his parent's life. Ever since he was a boy, he had one dream. To give his parents a voice of their own. And thanks to Standard Bank, he can. #ItCanBe.VIEW THE SPOT Devil's Peak: UFO Devil's Peak Hero is made for real beer drinkers wanting real beer taste and refreshment. But without the alcohol. PS In South Africa our COVID lockdown restrictions included a ban on all alcohol sales for many months nationwide. These spots were made under associated production limitations. But we think they turned out ok. VIEW THE UFO SPOT VIEW THE LOTTO SPOT Castle Milk Stout: Culture Will Die Culture lives on in all of us, it beats in our hearts and we carry it forward with us.This is a special project working with a brave client. In celebrating the story of traditional Zulu culture in South Africa, we were tasked with connecting our characters to the very thing that keeps us alive, and therefore culture alive; the heart. We use the heart as a portal to travel through and connect characters through the ages. VIEW THE SPOT Land Rover Defender : A New Journey Begins Hooligan editor Peter Mostert has recently cut a new web spot for the 2020 Land Rover Defender. Directed by Linda Notelovitz of LifeDesign Productions, the two-minute film showcases the power and beauty of the new Defender, while presenting it as a modern 'vehicle' for the force of good. 'Father and Son' launched on 10th September along with four :15 trailers for social. Conceived by agency Spark44 South Africa in partnership with agency SoloUnionVIEW THE SPOT Corona Awareness: Covidiots This was a creative campaign, created by Havas, to encourage the world to wear masks and do not be covidiotsVIEW THE ATM CONCEPT VIEW THE ESCALATOR CONCEPT VIEW THE LIFT CONCEPT Col'Cacchio Pizzeria: Seesaw Col'Cacchio is one of South Africa's most loved pizza chains. When they launched their two-for-one pizza special(I Love Twosday) every Tuesday, we wanted to find a way to highlight the offering in a way that separated it from the barrage of promotions that are currently flooding social media, as restaurants start to open again. The promotion is only valid if you order it with someone, so we took that promise and applied it to some every day scenarios for a simple, quirky social media campaign. Agency: Canvas Design & Digital VIEW THE SEESAW CONCEPT VIEW THE MARCO POLO CONCEPT Ladles of Love: Hunger Monster The creative minds from Jupiter Drawing Room, Outbound Film and a whole lot of top talent have collaborated to make an emotive TV ad to help mobilise funding and support for the Ladles of Love feeding scheme in Cape Town to continue with food relief support and create sustainable food gardens.VIEW THE SPOT Devil's Peak: Jogger Devil's Peak Lite is brewed for real beer lovers who are active and calorie-conscious, but haven't lost their love for fun, socialising and unwinding. It's a perfectly crafted premium beer with 15% fewer calories than the other big name Lite beer in South Africa (88 vs. 105 Calories), and even less calories than an apple (88 vs. 95 calories).Agency: one VIEW THE JOGGER SPOT VIEW THE FRISBEE SPOT VIEW THE KNITTING SPOT Nike / Shelflife: WeirdAssupol: Eagan’s Story Assupol has devoted a whole billboard campaign to celebrate Eagan Sithole, an emergency care worker who is fighting to save lives during the worst pandemic in a hundred years. Through the microcosm of Eagan's story, the South African insurance company delivers a deeply moving salute to all health workers across South Africa. The campaign was conceptualised by agency Joe Public, who leveraged the power of outdoor media during the hard lockdown, when traditional billboards were mostly wasted space as hardly anyone was on the road â except for essential service personnel.VIEW OUTDOOR Chicken Licken: Lock Down Entertainers As the pandemic remains the headline act on the world stage, the scenes that unfold around us seem inescapable. But times like these have a habit of revealing each nationâs true character in the way it copes with a crisis. In South Africa, itâs shone a light on the spiritedness of our people and on their resilience and tenacity. And of course, it's raised the curtain on a brand-new season of our famous sense of humour with social media baring the nationâs soul through posts and videos by everyday South Africans, keeping us entertained through lockdown.VIEW THE SPOT Africanpure CBD Drops : Gran Dogs have anxiety too! So when africanpure CBD approached us to create a campaign, highlighting their new range of pure CBD pet drops, we looked at tough-day âhumanâ truths from a dogâs perspective. VIEW THE GRAN AD VIEW THE JERSEY AD VIEW THE CONE AD VIEW THE VET AD VIEW THE WAITING AD Peninsula School Feeding Association: Hungry Girl The latest University of Cape Town report reveals 3 out of 4 children go hungry every day because 30% of our population live in poverty with food insecurity. The Peninsula School Feeding Association (PSFA) is non-profit organisation established in 1958 when the government at the time discontinued the national school feeding programme. To date they provided over 1,7 billion nutritious meals to hungry school children across the Western Province.Agency: Duke VIEW THE AD Old Mutual: Tough Love Times Change. What matters never will. This commercial celebrates 175 years of helping people follow their dreams through the story of a father's difficult relationship with his son. Agency: Saatchi & Saatchi VIEW THE SPOT Polo: Drive Local In 2020 the world was turned upside down. Businesses closed and life as we know it came to a standstill. Volkswagen wanted to give South Africans some hope, and inspire the country to show some support and give some local love. From the coffee shop around the corner and little town down the road, to the locally produced Polo and Polo Vivos.While the country was still deep into lockdown, we set off to help spark new life into a one horse town long forgotten, and in doing so, gave the actual town of Darling the support they needed.VIEW THE SPOT Ackermans: Faces of Change The 'Faces of Change' campaign created via 99c, Cape Town is celebrating the unseen superwomen in your community.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT Toyota South Africa: #ToyotaUnlocked After more than two months of hard lockdown, Toyota South Africa Motors (TSAM) is welcoming its customers and other road users back on the byways and highways with a campaign from FCB Joburg. Featuring the agency's first TVC shoot coming out of lockdown, #ToyotaUnlocked went live on several Toyota social media platforms, local TV channels and YouTube within two-weeks from first presentation. The campaign was conceptualised by FCB Joburg's team, including executive creative director Tian van den Heever, creative director Julie Thorogood and associated digital creative director Lucy Holford-Walker. The TVC element was directed by Morgan Dingle of Your Girlfriend.VIEW THE SPOT |
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New spot from TBWA, Durban for Tops At Spar
We can stand up and face our fears. When we do, we are unstoppable. #IAMFEARLESS
Marc Sidelsky directed this spot titled 'Weird' for Nike and Shelflife.