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Seen and noted
MTN: AutographScottish Leader: New PerspectivesLexus: It's Men. Hallelujah M&C Saatchi Abel Johannesburg has removed the rain in this Lexus print campaign to demonstrate the effectiveness of their rain-sensing windshield wipers.VIEW THE IT'S MEN AD VIEW THE SEE CLEARLY AD VIEW THE FALLING AD VIEW THE SINGING AD VIEW THE EVER SEEN AD VIEW THE PURPLE AD Gillette: #GogoNozizwe Like many South African women, Gogo Nozizwe raised her grandson, Akhona, and his siblings in Nyanga, Western Cape. To honour her and all the women raising the next generation of South African men, GREY Group South Africa launched this film in celebration of Women's Day for Gillette. We're now inviting all South Africans to join us in helping shape boys into men.VIEW THE SPOT KFC Hot & Crispy : Feel the Heat KFC South Africa wanted to launch their most significant innovation in more than 50 years on our country - a new Hot and Crispy flavour that was their first alternative to their world famous Original Recipe Chicken. The reactions people have to hot food - perspiration, tugging at collars and flushed faces - can easily be misconstrued as signs of guilt. So Ogilvy, Cape Town, created Detective Duma, a private eye hell bent on figuring out where the heat was coming from. The ad follows his search for the truth, wherever it may lead him.VIEW THE SPOT Volkswagen: Cupcake Boss The Kombi is one of South Africa's most iconic cars. Famous for road trips and surf trips, but times have changed and so has the target market. South Africans need more out of their people carriers. Fortunately, the Kombi is not only good for family, but business too. To demonstrate this Ogilvy, Cape Town, created a TV campaign that celebrated the duality of this legendary car. VIEW THE CUPCAKE SPOT VIEW THE SOCCER MUM SPOT #BlameNoMore : A Call for ChangeToyota Hilux GR Sport: Nod Toyota SA has launched the next chapter in Toyota's GR product story - a bespoke limited-edition Hilux GR Sport - with a new television commercial from FCB Joburg. 'GR' is the acronym for Gazoo Racing, Toyota's global motorsport division. The first chapter in its GR product story of high-performance, limited-edition models featured the Yaris GRMN, which was launched outside of Japan in 2018. VIEW THE SPOT Durex Performa: Love You Long Time...TymeBank: Goals TymeBank is offering 10% interest on its new savings tool, GoalSave. This is a compelling offer that beats any other in South Africa. To dramatise the benefit of saving, we drew inspiration from an interesting observation: most people have goals, but instead of acting on them, they share them on social media as #goals.Agency: King James Group PLAY THE APARTMENT SPOT PLAY THE CAMPUS SPOT PLAY THE APPLIANCE SPOT Carling Black Label: Change The GamePOWA_People Opposing Women Abuse: Bedroom In South Africa, everyone knows that a rape conviction carries a life sentence for the perpetrator. What many do not realise is it is psychologically also a life sentence for the victim who has to constantly relive the ordeal. It is only through counselling that victims can free their minds and escape the mental prison they have been incarcerated in. With one in four women falling victim to rape in South African, it is a very mainstream problem. Thus, this campaign was launched in mainstream newspaper media. Agency: Joe PublicVIEW THE BEDROOM AD VIEW THE KITCHEN AD VIEW THE SHOWER AD #TheBestDick The number one challenge for all ad agencies is winning new business, so we combined direct marketing, thought leadership, and SEO thinking to develop our agencies best ever business card - a book. This is the story of The Best Dick and how it tangibly contributed to our business having its best financial year, ever.Agency: Retroviral VIEW THE AD Pernod Ricard: 141 Water The World Health Organisation recently revealed that South Africa is at number four on a list of countries with the riskiest drinking patterns across the planet.Pernod Ricard recognises this and wants consumers to drink responsibly whilst still having a good time. So instead of another drink responsibly campaign that relies on scare tactics, we gave them a simple solution: water. Agency: Publicis Machine VIEW OUTDOOR Helpline: The Last Search It is said that the internet knows more about you than anyone else. You ask it questions and look for information that you feel you can't ask or share with others. This includes feelings of depression, anxiety and ultimately suicide. It is this insight that informed this piece of communication on behalf of The South African Depression and Anxiety Group (SADAG) by Net#work BBDO. VIEW THE SPOT Ford: Bring Your Tough (Director's Cut) The Director's Cut of Ford's 'Bring Your Tough' campaign via GTB Jhb a division of JWT.VIEW THE SPOT Edgars: Winter Reflections VML have created these spost for EdgarsVIEW THE REFLECTIONS SPOT VIEW THE BLUES SPOT VIEW THE RHYTHM SPOT Yoco: Just Start A brand film for Yoco telling the true stories of South African entrepreneurs, who all had feelings of doubt and fear when it came to starting their own businesses. #JustStart Agency: Warren & Yanick VIEW THE SPOT Savanna: No RulesCadbury: Mission, Director's CutAssupol: BrandPNET: Election Posters Outdoor posters for our client PNET during the fiercely contested 2018 general election. They have a long running campaign using the line: Tired of office politics? Find a new job on PNET. Agency: HavasVIEW OUTDOOR Cell C: ThreesomeThese days, communicating via abbreviated texts and emojis has become the norm. Unfortunately it can result in an awkward misunderstanding. To avoid things getting lost in textlation, Cell C would like to encourage people to make a phone call instead. Agency: FCB Africa / HelloFCB+ PLAY THE THREESOME SPOT PLAY THE GOGO SPOT PLAY THE PREGNANCY SPOT TymeBank: To who it may concern This film launched TymeBank, South Africa's first bank with no branches. It's all about the value of people and their potential.VIEW THE SPOT Get Out and Vote: Dartboard The youth can't be bothered to vote a lot of the time. Havas created these web / social films to try and get them out to the polls. If the dumbest guy doing the dumbest thing on YouTube (which is pretty dumb) is going to vote, maybe you should too...VIEW THE DARTBOARD SPOT Sealand Gear: The Sustainable Invite Sealand Gear is a sustainable brand that upcycles old boat sales and billboards into premium bags and lifestyle gear for a global, eco-conscious target audience. Their one-of-a-kind bags are sold online and around the world through department stores like Selfridges. They were on the cusp of opening a flagship experience store in Cape Town where people could see the full range of Sealand Gear's upcycled products. Agency: Publicis MachineVIEW THE AD Le Creuset: Goldfish Le Creuset launched their stylish new Pet Collection and although it is called a 'pet' collection it is primarily for dogs, much to the excitemnet of dog owners everywhere. But not that exciting for other household pets! A simple social media campaign was used to highlight this wonderful dog-friendly new range by showcasing WhattsApp coversations between a dog and other pets. A goldfish with a classic short memory span, an over-excitable hamster and a disgruntled budgie all partake in these light-hearted pet conversations. Agency: CanvasVIEW THE GOLDFISH CONCEPT VIEW THE BUDGIE CONCEPT VIEW THE HAMSTER CONCEPT RocoMamas: #EatingIsBelieving Advertising lies! Is what you see really what you get? Cheese in a sausage, crust in a crust. This isn't food, it's a farce. We should be furious!!! We're doing it for the gram - hashtag #NoFilter. We bring the mastery back into fast food! Our favourite F-bomb is F-R-E-S-H - from farm to your FACE! RocoMamas, We're Not Normal. Agency: RetroviralVIEW THE SPOT Sasol Energy: Super 100 Glug-Glug Sasol Energy has invoked an iconic South African ad first flighted 27 years ago in its latest fuel campaign from FCB Joburg, coincidentally the agency responsible for the TVC when it was trading as Lindsay Smithers-FCB. Sasol 'Super 100 Glug-Glug' featuring a red Ferrari, Jack Russell and little boy playing in his bedroom, was launched in 1991. Not only was it one of the most awarded ads of that year, when Millward Brown celebrated 25 years of AdTrack in 2010, it was named the Best Consumer Liked Advert for the Past 25 Years. It was followed by a series of ads then referred to as the 'Ama-Glug-Glug' TVCs. VIEW THE SPOT Scouts : Bullying For over a hundred years, the term 'Scout's Honour' and the three-finger salute has represented everything Scouts stands for. So, DDB, created scenarios using the fingers of the salute to highlight their values. Each execution is a Scout's vow to uphold that particular value, as well as all others.VIEW THE BULLYING AD VIEW THE CONSERVATION AD VIEW THE DISCRIMINATION AD Rape Crisis: The Kitchen It is estimated that 40% of South African women will be raped in their lifetime.More than 68% of those won't be by some hooded stranger in a dark alleyway. The truth is a lot closer to home. Agency: Ogilvy, Cape Town PLAY THE KITCHEN SPOT PLAY THE FIELD SPOT PLAY THE BEDROOM SPOT Axe: Go For GoldGumtree South Africa: It's Huge TV advert for Gumtree, demonstrating how huge their range of cars are.Agency: Ogilvy & Mather, Cape Town VIEW THE SPOT Rape Crisis: Close to Home It is estimated that 40% of South African women will be raped in their lifetime. More than 68% of those won't be by some hooded stranger in a dark alleyway. The truth is a lot closer to home. Agency: Ogilvy, Cape TownVIEW THE WEDDING AD VIEW THE CHOIR AD VIEW THE CORPORATE AD Volkswagen Crafter Van: Never Let the Two Meet There are some things that shouldn't meet. Cars at an intersection, toothpaste and orange juice, socks and sandals. Fortunately, the new Volkswagen Crafter comes with automatic emergency braking. To demonstrate this, Ogilvy, Cape Town, created a playful campaign that shows things in life that are better left apart. VIEW THE TOOTHPASTE AD VIEW THE SOCKS AD VIEW THE VEGAN AD Heart & Stroke Foundation South Africa: Love your Heart The way love at first sight is described, is basically the same as the symptoms of a heart attack. The film depicts a man as he is going through the motions of what looks like falling in love but ends with an unexpected twist - there is no declaration of true love but rather a slightly somber, slightly humorous educational message highlighting the signs of a heart attack. The film was launched on Valentines Day, and ends with the message 'Please help us protect all our hearts'. Agency: Duke VIEW THE SPOT Netflorist: NetFlorist Busts Drought A campaign created by FCB Cape Town and Hellocomputer for NetFlorist, South Africa's largest online florist and gifting company, came to the business's rescue when sales dried up in 2018. According to managing director, Ryan Bacher, the old adage 'Nothing says I love you quite like flowers' just didnât hold water when it came to sending them during Cape Town's worst drought in 100 years. VIEW OUTDOOR Rape Crisis: The Identikit It is estimated that 40% of South African women will be raped in their lifetime.More than 68% of those won't be by some hooded stranger in a dark alleyway. The truth is a lot closer to home. Agency: Ogilvy, Cape Town VIEW THE SPOT McDonalds : The RitualTOPS at SPAR: A Serious Country South Africa is full of serious stuff. Which is why, every now and again, we need to laugh about it over a Glass of not so serious. TOPS at SPAR, South Africaâs largest liquor store chain and TBWAHUNTLASCARISDURBAN teamed up to bring this message to the people.VIEW THE SPOT |
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TBWAHuntLascaris have created this spot for MTN
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