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Hong Kong Tourism Board: Q-art codes

 INTERACTIVE   HONG KONG    June 11, 2018 13:40
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff1818.png&width=200Central and Sheung Wan are two of the oldest neighbourhoods in Hong Kong and were recently relaunched as the hippest district of the city.
To encourage more visitors to this dynamic area, Hong Kong Tourism Board has introducing travellers to ‘in the know’ walking tours.
To facilitate this experience, art-inspired QR Codes have been displayed around the district. Each element of design used to create the exclusive QR Codes was inspired by the real-life experiences on offer such as visiting a temple or drinking traditional Chinese Tea. Once scanned, theses designs take you on a tour that exposes many hidden secrets allowing you access to culture, art, heritage and local dining hot spots.

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Greenpeace: Polluted Soap

 AMBIENT   HONG KONG    June 10, 2018 10:26
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1b22b.png&width=200On the day before Hong Kong's Legislative Assembly meet to discuss environment issues, Greenpeace via Grey Hong Kong sent each member of the Assembly a block of soap. Polluted Soap.The soap was infused with the essence of pollution found in Hong Kong beaches and waterways and asked Assembly members to stop washing their hands of the problem.The 'Polluted Soap' was designed by Taiwanese artist, Hung Yi-chen. Representing different beaches and the pollution found on those beaches, the soap will feature in selected retailers over the summer.

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Downy: Scent By Downy

 INTERACTIVE   HONG KONG    June 10, 2018 06:59 (Edited: June 10, 2018 16:59)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/25364_0002.png&width=200To launch Downy fragrance beads in China, a device was created, enabling people to text a scent. Download the app, sync your phone with the device and send a text with one of the 100 keywords to trigger a scent. Agency: Grey Hong Kong

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Levis: Block Party

 WEB FILM   HONG KONG    May 08, 2018 06:21
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F23f1d.png&width=200This summer Levi’s connected university students from 10 local universities in Hong Kong to have the first "Block Party". To extend the spirit of "Levi's "Circles" celebrate the joy and togetherness that crosses groups, countries and cultures, all students from different universities are unified and moved as one, through the power of music and dance.Agency: AIR Concepts, Hong Kong

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KFC: Hot & Spicy

 PRINT   HONG KONG    April 18, 2018 08:50
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FApr%2Ftn_93725_Hot+%26+Spicy.jpg&width=200New Hot & Spicy' print campaign created by Ogilvy & Mather Hong Kong for client KFC in Hong Kong.

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Marriott Rewards: Hey Baby

 TV   HONG KONG    April 07, 2018 10:08
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F863e4_0002.png&width=200Ogilvy & Mather has launched a new campaign for flagship brand Marriott Hotels to celebrate Hong Kong's biggest sporting event. This would be the third year of sponsorship by Marriott International as the Official Sponsor of the Cathay Pacific/ HSBC Sevens (April 6 - 8) and Hong Kong Sevens Festival, the city's biggest sporting event and one of the flagship tournaments on the international Sevens calendar. The campaign named 'Stay Brilliant', launched on social media with 'Bonjour.' This film takes place in a Marriott Hotel guestroom, where rugby legend, Sébastian Chabal has a comedic entrance whilst test piloting a new innovation created just for Sevens fans - a tongue-and-cheek new wake-up program (aptly named 'Bonjour'). The Ogilvy and Marriott team flew to London to shoot with the rugby legend, and shot on location at their famous London Marriott Hotel Regents Park. As you can see by the end of the spot, a lot of hilarity ensued!

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Olay: International Women's Day 2018

 WEB FILM   HONG KONG    March 09, 2018 14:26
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6299d_0004.png&width=200This Women's Day, Olay brings powerful female icons Lin Chiling, He Shui, Gao Yuan Yuan and more than 100 Key Opinion Leaders (KOLs) together to share personal stories that represent what it means to have no fear of age, to defy age taboos and judgment facing women in China today. Olay dares these women and millions more to engage in this taboo topic in China openly, and creates a movement behind the belief that "the number that defines a woman is not her age, but her fearless story." This campaign via Grey Group, Hong Kong, comes to life through intimate films, as Lin Chiling, He Shui and Gao Yuan Yuan share personal untold stories about their stories of proudest achievements, and how this number defines them rather than their age and the tensions that come with it. Since Olay's idea is to encourage all women to have no fear of age, so they encourage all women to not be defined by their age number. Instead, they should be defined by their own fearless story - symbolised by their achievements.

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Hong Kong Tourism Board: Good Fortune Everywhere

 INTEGRATED   HONG KONG    February 08, 2018 22:15 (Edited: February 09, 2018 09:15)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/bb7d6_0000.png&width=200With Chinese New Year a couple of weeks away, the Hong Kong Tourism Board finds fortune everywhere in their bustling and energised city. The 90-second film follows the story of a brother and sister duo determined to collect as much fortune as they can in preparation for Chinese New Year and Hong Kong's signature event, the International Chinese New Year Night Parade. Directed by The Sweet Shop's Andrew Lang, viewers find themselves on a journey of discovery visiting many of the must-see locations at this festive time of the year. From the tranquillity of Man Mo temple to a beautiful flower market and onwards to traditional 'fai chun' stores, the Chinese New Year story is told through the eyes of adventurous local children. Agency: Grey Group, Hong Kong

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Downy: Scent By Downy

 AMBIENT   HONG KONG    January 23, 2018 07:36
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F10c25_0000.png&width=200To launch Downy fragrance beads in China, a device was created, enabling people to text a scent. Download the app, sync your phone with the device and send a text with one of the 100 keywords to trigger a scent.Agency, Grey Hong Kong

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Cathay Pacific Airways: The Well Travelled Lai See

 AMBIENT   HONG KONG    December 12, 2017 10:38
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F79fbd_0004.png&width=200Cathay Pacific, in partnership with McCann Worldgroup Hong Kong, has given new meaning to sustainability for Chinese New Year with the release of Well Travelled Lai See - created using thousands of retired uniforms that were destined for the landfill. Lai See are lucky money packets traditionally made of paper and are passed to family and friends at this time of year. To highlight the spirit of giving at Chinese New Year, the bespoke Lai See are available for sale to the public with all profits going to a local Hong Kong charity.

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Médecins Sans Frontières (MSF): Tram Station

 OUTDOOR   HONG KONG    October 25, 2017 18:09 (Edited: October 26, 2017 05:09)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2017/Oct/tn_90268_MSF Tram Station1.jpg&width=200Medecins Sans Frontieres (MSF) needed to raise awareness and support of their humanitarian initiatives. Not just by raising donations, but also by supporting their mission that everyone deserves to have medical care no matter who they are and where they are from. How the organization intervenes in any crisis is based solely on people's needs - not political, economic, or religious interests. The campaign motif via Ogilvy & Mather, Hong Kong, aims to demonstrate that we do not choose between different groups of people on the basis of whether they are perceived as 'good' or 'bad', deserving or not. 'We take no side when saving lives.'

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Hong Kong Tourism Board: Old Town Central

 INTERACTIVE   HONG KONG    September 02, 2017 17:13
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FSep%2Ftn_89026_Old+Town+Central1.jpg&width=200Wanting to encourage more people to visit Hong Kong, Grey Group and Hong Kong Tourism Board has revived the area known as "Old Town Central" by introducing people to different thematic routes to explore including: Tasting Hong Kong; Crazy for Art; Time Traveler (heritage); and Treasure Hunt. To facilitate this experience, art-inspired QR Codes have been displayed at various locations within the district.

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Hong Kong Tourism Board: HKTB Pulse Light Show

 OUTDOOR   HONG KONG    August 23, 2017 21:23
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F83072_0000.png&width=200Spinifex Group Hong Kong has launched its first activation for new client Hong Kong Tourism Board which is sure to delight attendees of the 2017 Hong Kong Pulse Light Show.


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McCafe: McCafe Hong Kong Brand Revamp

 INTEGRATED   HONG KONG    August 12, 2017 17:44 (Edited: August 13, 2017 03:44)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/833f5_0004.png&width=200Following the introduction of its enticing new Cocoa Tazza brew, McDonald's is back with a social experiment that takes customers on a journey inside each cup of specially brewed McCafe coffee. In May this year DDB Group Hong Kong introduced McCafe's Cocoa Tazza brew. DDB set out to change people's perceptions, and encourage them to re-evaluate their coffee criteria, by turning their focus to what goes on inside the cup instead.

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Tesco: Safety Bags

 WEB FILM   HONG KONG    August 02, 2017 13:56 (Edited: August 02, 2017 23:56)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/3f52e_0004.png&width=200Cheil, Hong Kong and Tesco China have created 'Safety Bags,' a bag that removes harmful pesticides to help protect people from contaminated fruit and veg. The bags use photocatalysis, a process that breaks down compounds using the power of light, and is proven to destroy toxic chemicals, including pesticides. Tesco is currently trialling the bags.

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Samaritans : Loneliness

 PRINT   HONG KONG    June 07, 2017 15:05 (Edited: June 08, 2017 01:05)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2017/Jun/tn_87458_SAMARITANS_1 Loneliness.jpeg&width=200For those suffering from depression it can feel like they are in a cage, trapped by their inability to speak. To get the phone ringing for The Samaritans Hong Kong Ogilvy & Mather commissioned Jordan Metcalf the famed typographer to craft three unique works. Each execution using Chinese characters for'Helplessness', 'Loneliness'and 'Hopelessness' that visually form cages.

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Amnesty International: Every Freedom Needs A Fighter

 AMBIENT   HONG KONG    June 07, 2017 11:42
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb87a3_0002.png&width=200In October 2016, five Hong Kong booksellers were abducted for selling controversial books. Clear signs Hong Kong's Basic Law that protects freedom of expression Article 27 is under threat. To raise awareness, together with Amnesty and Brand Union we did the unthinkable. We opened a bookstore that sold controversial books. With one small difference, all the books inside were redacted. Agency: Ogilvy & Mather Hong Kong

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Wellcome Supermarket: The Shopper's Voice

 AMBIENT   HONG KONG    May 18, 2017 14:08 (Edited: May 19, 2017 00:08)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f67cd_0001.png&width=200Identical and formulaic, supermarket's Product-and-Price commercials (PnP) are easily ignored by audience. To stand out from competitors, Grey Hong Kong turn Wellcome's PnPs into an experience audience wouldn’t want to miss a chance to get famous.We held "The Shopper’s Voice"

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HSBC: Solar Shelter

 AMBIENT   HONG KONG    May 10, 2017 16:20
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8327b_0000.png&width=200Hong Kong's first-ever solar-driven tram shelter, 'Solar Shelter'.Created with Grey Hong Kong to highlight HSBC's involvement in the Belt-and-Road Initiative and it's push towards a greener economy.Solar panels were installed on the tram shelter roof, absorbing sunlight during the day, and powering more than 60 light bulbs by night.

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HSBC: Rainbow Lions

 AMBIENT   HONG KONG    May 09, 2017 08:59 (Edited: May 09, 2017 18:59)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/94a26_0001.png&width=200November 2016, HSBC unveils Stephen and Stitt, the iconic HSBC lions have been turned into art pieces inspired by the colours of the Pride rainbow. The unveiling is the culmination of HSBC's campaign: Celebrate Pride, Celebrate Unity. Designed by a local artist and blessed by a Feng Shui master a conversation starts. A petition to have them removed is launched and a protest soon follows. HSBC stands strong by its beliefs in diversity and inclusion.
The world's media follows the story and many other local businesses join with HSBC to show their support.

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Pantene: The World's Most Extreme Hair test

 WEB FILM   HONG KONG    May 09, 2017 08:40
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fcf95d_0003.png&width=200Only Pantene can repair the damage caused by 5,000 blow dryers. To prove this a model stood behind the jet engine of a very large aircraft to have her hair dried.The video received 24.8million hits in one day and over 115million media impressions helping prove nothing beats Pantene strength.

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Betsy Beer: Beer For 35,000ft

 AMBIENT   HONG KONG    March 28, 2017 08:13
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5e174_0002.png&width=200Cathay Pacific has created Betsy Beer, its very own craft beer and "The First Beer Scientifically Crafted For 35,000ft." Agency: McCann Worldgroup Hong Kong.

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MTV: Staying Alive Foundation

 TV   HONG KONG    February 14, 2017 15:05
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F40850_0000.png&width=200The MTV Staying Alive Foundation has released their 2017 safe sex campaign on Valentines Day with an animated film from Mrzyk & Moriceau with music from Woody Guthrie. The new work from Ogilvy & Mather Hong Kong features Dick the Dog and his owner, who struggles to contain his pet's love of holes.

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Glad Bags: The amazingly secure double lock bag

 TV   HONG KONG    January 10, 2017 12:03
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F94911.png&width=200An experiment to prove the newly launched Glad double lock bag is incredibly secure by AIR Concepts Hong Kong.

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Adidas Climaheat: Snow Run

 INTERACTIVE   HONG KONG    December 02, 2016 11:00 (Edited: December 02, 2016 22:00)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/a56c4_0003.png&width=200With the release of the adidas Climaheat jackets, adidas Hong Kong created a virtual reality fitting room at its Hong Kong adidas Sport Performance Flagship store in Causeway Bay. While ordinarily, customers would try on apparel in a conventional fitting room, the adidas VR fitting room exposed customers to weather effects including audio, visual and temperature control. The fitting room environment simulated training in cold weather, which added a degree of realism to the "snow run" that customers were challenged to complete in the VR game. Passersby on the street outside of the adidas store were also able to see inside the fitting room via a physical window.

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Hong Kong Disneyland: Star Wars Takeover

 AMBIENT   HONG KONG    August 09, 2016 03:27
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5248f_0004.png&width=200Anonymous Hong Kong put together an ambient program for Disneyland Hong Kong

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Casablanca Home: Magic Pillow

 PRINT   HONG KONG    June 09, 2016 08:37
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2016%2FJun%2Ftn_80123_Casablanca_Magic+Pillow_Deep+Sleep_Classic+Bedroom.jpg&width=200A good pillow plays a critical role in ensuring a good night's sleep. Features like the firmness and contours play an essential role in the quality of rest and help guarantee uninterrupted sleep. Thanks to two layers of down and memory foam designed to fully support the curve of the neck, the Casablanca Magic Pillow keeps tossing and turning to a bare minimum. Chances of waking up in the same position you fell asleep in are very much on the high side.Agency: Publicis, Hong Kong

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Hello Angel: Happy Notes

 AMBIENT   HONG KONG    May 23, 2016 08:20
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F765de_0002.png&width=200Cheil Hong Kong and Hello Angel, the nappy brand, have redesigned the nappy to help new mums combat the baby blues. Hello Angel's new Nappy Notes nappy range for newborns, devised by Cheil Hong Kong, has loving messages of support for new mums embedded into each nappy.

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Haagen Dazs: Mother's Day Surprise

 WEB FILM   HONG KONG    May 14, 2016 08:08
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fab526.png&width=200A mother's day surprise to reinforce Haagen-Dazs's brand belief "Real love doesn't need many ingredients".From Hong Kong agency, Air

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Shutterstock: The Best Bob In The World

 WEB FILM   HONG KONG    April 29, 2016 08:20
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3e078_0002.png&width=200Ogilvy & Mather Hong Kong (Ogilvy) have created three fake case study videos for Shutterstock, using nothing but Shutterstock footage. With awards season fast approaching, the campaign, "Fake Study Videos" provides a little light relief for creatives in the run up to the deadline and reminds creatives that an array of stock footage is available to create entertaining films.

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Joy of Life: First Photo Last Photo

 EXPERIENTAL   HONG KONG    April 13, 2016 08:57
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffd38e_0000.png&width=200A stagering 100 million unborn girls are killed right after sonograms are taken. The sonogram, intended to monitor the health of the unborn child becomes her death sentence. Their first photo becomes their last photo. Grey Hong Kong + Shanghai came together to highlight this statistic.

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Samsung: Be Their Eyes

 AMBIENT   HONG KONG    March 24, 2016 09:37
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F44d27_0003.png&width=200As part of its commitment to give back to the community, Samsung along with Cheidl Hong Kong kicked off its 'Make Hong Kong Better' initiative in December 2015 by teaming up with Hong Kong Blind Union.

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Maxis: SOS Network

 INTERACTIVE   HONG KONG    March 16, 2016 20:17
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5452e_0004.png&width=200The Maxis S.O.S. Network is a portable, battery-powered mesh network that keeps people connected during disasters. Any smartphone on any service provider can connect, allowing users to send messages and photos to anyone in the vicinity.Agency: Ogilvy & Mather Hong Kong

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Kiehl's: Stockings

 TV   HONG KONG    December 16, 2015 11:13
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdbebe.png&width=200The film aims to showcase Kiehl's wide skincare product range which spans from women to men, children to the elderly, even pets. It’s designed to deepen the brand's connection with customers with a Christmas stocking, a holiday tradition that resonates with everyone.Agency: Air Hong Kong

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WWF: Rewrite Their Future

 INTERACTIVE   HONG KONG    December 09, 2015 13:27
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2015%2FDec%2Ftn_75915_wwf.png&width=200Hong Kong plays a key role as a transit hub and major retail ivory market. To put an end to the needless slaughter of African elephants in the procurement of ivory, WWF-Hong Kong in partnership with Geometry Global has launched its "Rewrite Their Future" campaign, inviting citizens to consider the harm done to elephants when extracting their tusks by creating a new name for ivory. To this end, the campaign, in conjunction with Geometry Global and Ogilvy Hong Kong, calls on Hong Kongers to literally ‘rewrite the future’ of elephants by encouraging them to create a new Chinese character for ivory, which accurately portrays the nature of ivory extraction. When creating their characters via the campaign website (http://rewritetheirfuture.wwf.org.hk), Hong Kongers are also submitting a petition to the Hong Kong government to take concrete action to prohibit the city’s ivory trade. To garner support, the campaign will extend into schools, shopping malls and social media. The petition to ban ivory sales in Hong Kong will be presented to the government in early 2016.

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Hong Kong CleanUp: Beach

 PRINT   HONG KONG    October 21, 2015 12:14 (Edited: October 21, 2015 23:14)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2015/Oct/tn_74761_beach.jpg&width=200In a mission to engage 5% of Hong Kong people to clean up litter and turn awareness into action, Hong Kong Cleanup has partnered with Ogilvy & Mather to launch a campaign to ask the people of Hong Kong to participate in the 15th annual clean up challenge.

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Nike : Nike Air Max 95 Collectables

 AMBIENT   HONG KONG    October 06, 2015 07:49
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc4ed4_0000.png&width=200The highly sought after Nike Air Max 95 sneakers just became more collectable on it's 20th anniversary. Tapping into the mid-90's craze of collecting exclusive trading cards and limited edition sneakers, local Hong Kong artists created a specially designed series of collectable cards showcasing the AIR MAX 95 range to mark the re-release of this all-time favourite shoe with a throwback to 1995 in Hong Kong. Agency: Ogilvy & Mather Hong Kong

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Courtyard by Marriott: The Elevator Pitch

 INTEGRATED   HONG KONG    June 21, 2015 10:13
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9a635.png&width=200Pitch your business idea in a Marriott Courtyard elevator before it reaches the top floor. Best idea wins cash to make it happen.Agency: Publicis, Hong Kong

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Nike Air Max Day: Step back in time

 INTERACTIVE   HONG KONG    May 27, 2015 15:03
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F781c2_0001.png&width=200Hong Kong is crazy about sneakers, it even has a street named after it. To celebrate Air Max Day, Ogilvy & Mather Hong Kong created interactive installations that showed how this iconic sneaker has been a part of its popular culture since its debut in 1987. Five local born artists illustrated how each Air Max model has a Hong Kong story for each year. To take people back in time, each installation had the 5 human senses of 'sight, sound, smell, taste and touch’ hidden in the art. These multi sensory installations virtually took people back in time to re-experience familiar local memories.

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Pizza Hut: Pizza Box Movie Projector

 INTERACTIVE   HONG KONG    May 26, 2015 12:12 (Edited: May 26, 2015 22:12)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/2ead3_0002.png&width=200Ogilvy & Mather Hong Kong has created the "Pizza Box Movie Projector", a Pizza Hut pizza box that turns into a movie projector.

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