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Seen and noted
 As an official sponsor of the Cathay/HSBC Hong Kong Sevens, Cathay and Publicis Groupe Hong Kong have launched a campaign thatâs designed to get people excited about this yearâs event and Cathayâs attractive travel packages by showing that âNobody Does Rugby Like Hong Kongâ. VIEW THE SPOT KFC: Fing Fing (Shakin') Cajun Chips KFC gets Hong Kong shaking in the streets for launch of FING FING Cajun Chips. For the launch of the new "FING FING Cajun Chips", KFC Hong Kong has released a series of billboards throughout the city to get curious on-lookers shaking their heads to reveal the new news. The campaign is a fun take on the product name and characteristic (FING FING meaning "shake" in Cantonese) - with the chips accompanied by a sachet of Cajun seasoning and customers are encouraged to mix them together for an enhanced Finger Lickin' Good flavor and experience. The billboards use an optical trick in which the message is concealed in black lines and is only visible when you shake your head. It's a fun, interactive approach that is also creating awareness and buzz online and in social media.VIEW OUTDOOR  Cheil Hong Kong / Cheil Pengtai Beijing has created this print campaign demonstrating the effectiveness of the Samsung POWERbot which 'covers every nook and cranny.VIEW THE 3 ADS  As travellers return to the skies, Cathay is celebrating with a campaign via Publicis Groupe Hong Kong, called 'Let's Get Moving ;P', which gives a gentle wink to Hong Kongers' unique quirk of keepsaking. From slippers to pens, it's no secret that many people in Hong Kong have Cathay-branded items in their homes as treasured reminders of past travels. VIEW THE SPOT  Hagar International, a global anti-slavery NGO, in collaboration with DDB Group Hong Kong, has launched "Unbroken", a global campaign hoping to bring awareness to efforts required for the reintegration of modern slavery survivors into society. According to Global Estimates of Modern Slavery, there are currently a record 50 million people living in slavery globally. Of survivors, only 0.2% have access to the support needed to heal, both physically and mentally. As a result, Hagar International, who have been committed to helping survivors through the provision of sanctuary, counselling, legal support, education, and safe empowering jobs for 30 yearsVIEW OUTDOOR Sino-Ocean Taikoo Li Chengdu: The Temple WPP creative company Superunion has partnered with Sino-Ocean Taikoo Li Chengdu, an iconic hospitality and retail destination in Chengdu, China, to launch its first virtual experience, The Temple. Created in collaboration with a team of international artists and launched on WeChat, the immersive platform celebrates the brandâs cultural heritage and contemporary spirit, and its unrivalled reputation as a patron and collector of the arts. The concept of The Temple is inspired by the ancient Daci Temple that lies at the heart of Sino-Ocean Taikoo Li Chengdu, a unique urban destination in Chengdu that combines hospitality, shopping, dining, and entertainment experiences, all set amongst restored lanes, mansions, and courtyards dating back to the Tang and Qing Dynasties. The Temple was created as a virtual gallery and exhibition space to showcase curated products, experiences, and works from contemporary artists. By combining cutting-edge technology, motion design, and artistic expression, The Temple acts as a platform for experiential creativity, designed to engage global audiences and to position Sino-Ocean Taikoo Li Chengdu at the forefront of brand experience innovation. The inspiration behind The Temple was to create a sanctuary outside the limits of time and space, designed as a spiritual home of digital arts and self-expression. A place for infinite imagination and creativity, it is constructed across three distinct spaces â The House of Light, The Blossom Garden, and The Infinity Tower. With its surreal digital art pieces, The Temple invites the viewer on a journey of discovery, creating a sense of wonder through colour, texture, and form. Each of the rooms hosts an interaction inspired by rituals within the Daci Temple, from visualisations of releasing a koi carp and interactive singing bowls, to water meditation. Superunion partnered with artists Sebastien Labrunie, Lu Yi, Gianluca Crudele, and Zhang Tiantian to create the inaugural exhibition for The Temple, called Inclusion and Embrace, which celebrates the diversity and inclusive nature of Chengdu and its people. A collection of immersive installations and digital artworks, on display for the first time, transported the viewer into the artistsâ reflections on inclusion from three perspectives: the city, its people, and an individual.VIEW THE SPOT  Stress and overthinking is pervasive in the chaotic 24-hour metropolis. Recent studies indicate Hong Kong is one of the most stressful cities in the world and ranks #1 in the stress index of employees all around East Asia, with a massive 53% of employees feeling pressured and stressed from their day-to-day occupation. However, scientific findings have shown that comfort food relieves the stress response in the brain.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR ASUS Zenfone 9: Grab Life with One Hand ASUSTeK Computer Inc. and GREY Hong Kong have joined forces to introduce the Zenfone 9, the latest model in the world-renowned Zenfone series. Leveraging on its small size, the Zenfone 9 is introduced with the idea: ''Compact Size, Big Possibilities''. The Zenfone series has always been popular among ''techies'' and ''gamers''. However, the tech giant wanted to extend its appeal and widen its consumer base attracting new consumers who look for phones that match their lifestyle instead of purchasing only performance-orientated ones.VIEW THE SPOT  Think of the last time you had to wait in a seemingly endless line, lost your Wi-Fi connection during a key scene in your favorite show, or took a chance on that extra-spicy dish. Did you surrender to the heat, or keep your cool? Sprite's new global campaign was developed by WPP's Open X, with creative lead by Ogilvy Asia. In a world that's more heated than ever, Sprite is offering a light-hearted reminder to stay cool in its first-ever global platform launching this week. ''Heat Happens'' invites fans to step back and enjoy a hit of refreshment with Sprite when faced with unavoidable, and potentially annoying, moments that are part of the fabric of daily life.VIEW THE BROTHER SPOT VIEW THE INVISIBILITY SPOT VIEW THE RIDE SPOT VIEW THE MUSIC SPOT VIEW THE CRY SPOT  Asahi, Japan's No.1 beer brand has made a substantial mark in Hong Kong, right after its lockdown and ahead of the summer season to launch its first ever 3D billboard by dentsu International in the heart of Hong Kong's busiest district. The ad serves as an extension to Asahi's global brand campaign under the platform "Beyond Expected", a bold manifesto that leads its audiences to unveil unexpected experiences the modern Japan brings. Asahiâs campaign is the first ever alcohol brand to create such an immersive and anamorphic OOH in Hong Kong. The ad is also an uplift and local adaptation of Asahi's brand campaign currently touring around the world. The 3D ad starts with a 6-secs reveal of Asahi's iconic canned beer and finishes with a 15-secs brand reel. Surrounding the ad is a full 270-degree OOH domination right on top of Times Square, one of Hong Kong's most popular shopping malls. And complementing the OOHs is a streamlined O2O and integrated consumer journey that engages audiences through digital content on social media, website, banners, TVs, etc.VIEW OUTDOOR  With the most festive season of the year around the corner, it marks the time of seeing dangling ornaments and colourful, creative Christmas ideas everywhere in the city. Major retailers need to constantly think of refreshing celebrations to surprise its guests every year to acquire footfall, maximise exposures and drive revenue in this competitive period. Therefore, having distinct and creative decorations and activations are often the keys to earn virality and raise the reputation of the place. Every year, we see LANDMARK being a legendary shopping destination to constantly surprises its visitors with stunning decorations. Agency: Isobar, Hong Kong VIEW THE SPOT Hong Kong Disneyland: Brotherly Love It's all about family love at Hong Kong Disneyland. In the latest Christmas campaign from Hong Kong Disneyland, the park resort shows just how touching brotherly love can be. The heartwarming spot centers around a young boy and his little sister, who hear about a rumour that Santa wonât be coming this year due to his sleigh breaking down. The boy then hatches up an idea to give his sister a Christmas she very much wanted and fails, until he discovers something magical.VIEW THE SPOT Walt Disney Company: The Call After two years away, the Villains are coming back to Hong Kong Disneyland. And they're ready to party.VIEW THE SPOT  Cheil Hong Kong was recently enlisted to promote Chupa Chups to a wider audience and stand out in a fiercely-competitive marketplace. The idea was to bring pure joy on a stick and reflect that when you pop a Chupa Chups in your mouth it brings a smile to your face. Every detail was meticulously crafted to bring a smile to your face and convey the pure joy of Chupa Chups.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  TEAC audio equipment is engineered to reproduce music in minute detail â so you can experience your favourite artists up close and personal, no matter if youâre into rock, jazz, classical or electronica. Our task was to showcase how detailed the TEAC listening experience truly is, in a way that would help drive awareness beyond their niche audiophile consumer base.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Volkswagen: Abandoned Stations Cheil Worldwide Hong Kong has released new print work for Volkswagen that cleverly announces the arrival of the all-electric ID range of vehicles in Hong Kong.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD New World Development: A State Theatre In All Of Us The State Theatre, a post-war entertainment hub, is one of the last surviving cultural monuments and destined for demolition. New World Development, Hong Kong's largest property developer, had a 6-year conservation plan. But before it can start, it needed the support of the city. A city, however, that would rather make way for modern development, and allow its cultural heritage to disappear.Idea:Discover the State Theatre in All of UsVIEW OUTDOOR Watsons International: DoGoodChallenge At Watsons, we understand that our responsibilities go beyond just being a health and beauty retailer. Weâre committed to creating a shared mission together to inspire our customers to LOOK GOOD, DO GOOD, FEEL GREAT. To celebrate Earth Day 2021, Watsons International created an interactive AR Filter game, challenging our fans to do something good - from recycling bottles to saving water. VIEW THE CONCEPT  A lot of Hong Kong youths have nowhere to go in between home and school, where they can just relax and hang out with friends and find a bit of peace and sanity. This new campaign from Kymechow and Boys & Girls Clubs Association of Hong Kong shows them where they can. The Level Mind @JC community youth centres offer them a space where they can chill out and find some relief from the stress and pressures they might be facing day to day. The film was shot by Sylvester Song of One Sly Dog Films and the campaign comprises an online film, outdoor ads and social media.VIEW THE SPOT 4A's Hong Kong: Tough It Out 2020 has been one of the most difficult years for the creative industry in Hong Kong. Throughout this year, the Association of Accredited Advertising Agencies of Hong Kong (HK4As) has been launching different initiatives to help students, agencies, clients and non-profits through opportunities to continue to collaborate. The HK4As also launched an original soundtrack featuring locally famous rapper and producer Ghost Style as well as local musician Ela. Inspired by the stories of those experiencing the hardships of COVID firsthand,VIEW THE SPOT VIEW THE AD PLAY THE SPOT  Continuing the success of the brand platform âBecause a promise is a promiseâ, HSBC Life stands out from the wave of exercise-montage communications by digging deeper into an insight that people look to stay healthy because they not only promised themselves, but to loved ones closest to them. Since taking care of one's health and wellness is not just a moment in time but a lifelong promise, this brought to life the idea "Make Every Day Count',VIEW THE SPOT Human Nature Sunscreen : Beach Guardians Human Nature, a Philippine-based international social enterprise brand of genuinely natural products, has partnered with Wunderman Thompson Hong Kong to launch a new campaign titled 'Beach Guardians' for the Philippines market. Using the same techniques taught to police dogs, Wunderman Thompson HK worked closely with professional trainers to create a team of dogs to âguardâ people from the sun. VIEW OUTDOOR Pizza Hut + KFC: Pizza Hut x KFC Kitchen Pizza Hut in Hong Kong has teamed with KFC to launch a limited-edition pizza that combines Pizza Hut's crispy crust with KFC's Chicken Popcorn pieces, gravy, plus a serving of cheese, sweetcorn, and mushrooms. To celebrate this tasty partnership, Ogilvy Hong Kong and the two brands launched the 'Pizza Hut x KFC Kitchen', a mobile game that connects two phones and challenges two players to craft a 'Pizza Hut x KFC Chicken Popcorn Pizza' against the clock together, playing as the Pizzatainer and Colonel Sanders. Teamwork is the name of the game as players have to knead the dough, fry the chicken popcorn, and bake the pizza too. Complete the tasks in the time given to win Pizza Hut and KFC coupons.VIEW THE CONCEPT Hong Kong Tourism Board: Holiday at Home This year has come with unprecedented challenges for the world. In Hong Kong, domestic spending started slowing down in mid-2019. Citizens grounded themselves further when COVID-19 hit. Now more than ever, there is a need to focus at home and ensure that the people of Hong Kong are reminded of everything their city has to offer. It is an opportunity for everyone to discover and rediscover what makes Hong Kong unique. As the tourism and hospitality industry continues to weather the effects on a global scale, Grey Group Hong Kong (Grey HK) worked with Hong Kong Tourism Board (HKTB) VIEW OUTDOOR Dairy Farm Hong Kong: Uptown Girl At a time when everyone is working on pivoting to the future and preparing business plans for the ânew normalâ post COVID-19, Dairy Farm Group, the Hong Kong headquartered pan-Asian grocery retailer, is leading the way by cheering up Hongkongers with the biggest ever customer rewards club, yuu. Led by M&C Saatchi Spencer, the launch of yuu is the biggest-ever CRM marketing campaign in Hong Kong.VIEW THE SPOT  Hypebeast brought Builders Club onboard for the latest campaign for Adidas Originals ZX, which includes a 45 second spot exploring Adidas' latest ZX range through a masterful fusion of 3D and hand animation, simulations, and CG. In order to convey the surreal, but 'oddly satisfying' feeling of the spot, Builders Club created the ZXience lab, a scientific space for experimental testing, where the new range - thе ZXneakers - is built and inspected. Jackson Yee, a triple threat star from China, together with two very prominent South Korean musicians, So!YoON! and DPR Live ('Dream Perfect Regime'), were selected to star in the commercial. VIEW THE SPOT  Tempo introduced a new soft pack tissue during May this year. Because of its soft yet tough impressive features, the new Tempo soft pack only requires you to "take 1" every time to solve all your needs. Thus, to bring out the "1 take" element, Tempo spoofed iconic scenes of Hong Kong movies and commercials. Each scene took only "1 take", figuratively related to the film and literally when each character only needed to take 1 tissue to solve all their needs. All in all, this demonstrated the strength and softness of the new Tempo softpack - solving all your needs in "1 take".VIEW THE GODDESS SPOT VIEW THE 55 SPOT VIEW THE THIS YEAR SPOT VIEW THE INITIAL SPOT VIEW THE TISSUE SPOT VIEW THE SPOT Hong Kong Airlines: #ThanksHealthHeroes For the first time in more than 6 weeks, there were 0 COVID-19 cases in Hong Kong. How could Hong Kong Airlines salute to all the frontline healthcare heroes? Hong Kong Airlines took the iconic aircraft window to tie into the number "0", creating a clean but powerful image to cheer up everyone in Hong Kong.Agency: In-house Digital Marketing Team VIEW THE LET'S FLY AD VIEW THE DISTANCING AD VIEW THE MISS MOST AD VIEW THE CONCEPT  An anime campaign, namely 'Be An Anime Hero' is designed to inject new energy to Studio City, and to reinforce the brand's position as Macau's Entertainment Capital. The anime world is fantastical and beyond the norms of reality. The campaign challenged the audience to recreate their own Anime lives, conceptually breaking away from their mundane daily lives in the epic spirit of anime. VIEW THE FIRST SPOT VIEW THE SECOND SPOT Cathay Pacific: In Home Safety Card As Covid-19 continued to spread and the at-home lockdown has created a "new normal" for everyone, how could Cathay Pacific encourage everyone to embrace social distancing? Capturing the spirit of this change, Cathay Pacific took its iconic in-flight safety card and turned it into a social-first "In-home Safety Card". It was used to reassure passengers that, even though they might not be travelling right now, Cathay Pacific remains committed to their safety and comfort, whether they're binge-watching Netflix from the sofa, baking banana bread or watching their boss figure out how to use Zoom. Agency: Leo Burnett, Hong Kong & MSL, Hong Kong VIEW THE AD Cathay Pacific: Till We Fly Again Cathay Pacific - one of the airlines worst hit by the spread of Covid-19 - had to cut back on flights by 75%. With global travel restrictions imposed, the brand was grounded, much like the people. But with travelling being the "top 5" most missed activity during lockdown, how could Cathay Pacific help people "fly" when we're all grounded? Leo Burnett and MSL, Hong Kong, launched a social campaign, starting with a video made with user generated content, that encouraged everyone to find wonders of the world at home. 12,000 Asia Miles were then given away to fans who submitted the most creative visuals to help them redeem a future trip to their photo's destination.VIEW THE CONCEPT Cathay Pacific: Till We Fly Again Cathay Pacific - one of the airlines worst hit by the spread of Covid-19 - had to cut back on flights by 75%. With global travel restrictions imposed, the brand was grounded, much like the people. But with travelling being the "top 5" most missed activity during lockdown, how could Cathay Pacific help people "fly" when weâre all grounded? The airline launched a social campaign, starting with a video made with user generated content, that encouraged everyone to find wonders of the world at home. 12,000 Asia Miles were then given away to fans who submitted the most creative visuals to help them redeem a future trip to their photo's destination. VIEW THE SPOT Covid-19 Awareness: #ViralKindness A personal creative project from three creatives in Hong Kong that aims to share some positivity and clear actions people can take during the crisis we are all living through.VIEW THE SPOT IKEA / Pizza Hut: SÄVA Pizza Hut Hong Kong and IKEA have collaborated on a new unique pizza that uses IKEA's iconic meatballs as a topping. The promotion also includes the SAVA - a classic piece of Swedish flat-pack furniture (which even comes in its own giant pizza box) for use as a table to gather round as fans enjoy their Pizza Hut X IKEA Pizza. The campaign - by Ogilvy Hong Kong - kicked-off last week, with both brands instigating a cheeky back and forth on social media as a teaser. One included a post of a Pizza Hut delivery driver asleep in an IKEA store, with another post showing the boardroom 'moment' when a new recipe had been discovered.VIEW THE SPOT Cathay Pacific Airways: This Chinese New Year, It’s All Abou The airline's short film takes a lighthearted look at family travel in honour of Chinese New Year. Leo Burnett Hong Kong and Cathay Pacific break from Chinese New Year convention in their latest campaign. Instead of featuring traditional reunions or trips home for the holiday, the new short film takes us on a chaotic family trip complete with antics, misadventures and, ultimately, appreciation for each other. VIEW THE SPOT Hong Kong Tourism Board: Reframing Hong Kong Over 35,000 photos have been submitted to #ReframingHK from locals. Then, using insights derived from preferences of travellers from 10 different source markets, preferences were analysed by targeting search behaviors. As a result, new short stay itineraries were created, and previously unknown places became must-see attractions. These image-based itineraries were launched in partnership with South China Morning Post, Hong Kong's largest content platform with 17 million monthly active users.Agency: Grey Group, Hong Kong VIEW THE CONCEPT P&G: The Breakup Salon The campaign created under Pantene's new brand platform, "Great Hair Changes Everything", looks at the positive change a new hairstyle can give to people going through breakups. It aims to play an active role in motivating men and women in desperate times and enabling them to become confident about their future, helping them start to move on - new hair and all.Agency: Grey Group, Hong Kong VIEW THE SPOT VIEW THE CONCEPT Shangri-La Hotels and Resorts: #MyShangriLa Shangri-La Hotels and Resorts have announced the global launch of their UGC (User Generated Content) campaign #MyShangriLa. The campaign invites passionate explorers and travelers to capture and share photographs of their unique 'Shangri-La' moments. Participants are invited to share images of what their own 'Shangri-La' looks like on Instagram with #MyShangriLa and @shangrilahotels or upload them on www.shangri-la.com/myshangrila. Agency: Ogilvy, Hong Kong VIEW THE CONCEPT Cigna: See Stress Differently McCann Worldgroup Hong Kong partnered with Cigna International Markets in their latest initiative, which is helping the world see stress differently. The Stress Visualisation Experience was unveiled at a global launch event in London which took place on Thursday 19 September. VIEW THE CONCEPT Adidas OZWEEGO: Futuristic Design adidas and Hypebeast unveil a slick new campaign to promote the new adidas originals OZWEEGO for the Chinese market. The commercial features a star-studded cast of C-pop idol Jackson Yee, Japanese influencer Lala Takahashi, and rapper-producer Dough-Boy. Hypebeast enlisted boutique design and VFX studio Fin Design + Effects to craft the mind-bending VFX for the film. Directed by Crystal Choi (Creative Director at Hypebeast), the 30-second campaign film is centred around the theme of reworking the past to create a new future. VIEW THE SPOT |
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