Seen and notedGrab: Group Orders
GrabFood Philippines wants to prove how their Group Order feature can aid in making office lunch transactions more seamless. To do this, the brand partnered with GIGIL Philippines to create an arresting online campaign.
VIEW THE SPOT Grab: Group Orders
The film begins with a long-haired, long-bearded office worker, who restlessly waits for lunchtime to order. Upon opening his Grab app, multiple faces emerge from his hair and his beard, asking him to place their orders as well. In the end, GrabFood Group Order relieves him of the burden of order-taking.
VIEW THE SPOT Netflix: Rebel Moon
Netflixâs "Rebel Moon" is an original sci-fi epic that follows the story of a rebel soldier seeking out warriors from across the galaxy to oppose the tyrannical Imperium.
VIEW THE SPOT Kintab Tooth Tablets: Clean The Ocean
Toothpaste tubes are thrown out in billions every year and are most likely to end up in our oceans. Toothpaste tablets work just like toothpaste, so we created a series of posters that speak to the consumers how ditching the traditional toothpaste tubes can help save our oceans.
VIEW THE 2 ADS Grab: BalloonGrab Philippines wants to make its transport and delivery services top-of-mind this Valentine's Day. To reach this goal, the brand partner with GIGIL Philippines to create a thumb-stopping spot and social media campaign. In crafting the film, the team wanted to explore our tendency to procrastinate and even forget making plans for our loved ones during Valentine's. VIEW THE SPOT Chill: ResolutionsBen & Ben: Courage
In December 2023, nine-piece folk band Ben&Ben surprised everyone with a music video for their latest single, 'Courage,' done in collaboration with GIGIL Philippines. Initially released as an acoustic track, the song aspires to bring light to anyone who might need it.
VIEW THE SPOT Bahay Tuluyan: Emoji Friends
"Did you know that there is a very high probability that your kid has talked to or is talking to an online predator and you're not aware of it?" To raise awareness on this issue, TBWASantiago Mangada Puno Philippines has released this video. This is what Catherine Scerri, Executive Director of children's rights organization Bahay Tuluyan wants parents to know. Founded on the premise of fulfilling Filipino children's rights by preventing and responding to abuse and violence against children, the non-profit group recently launched a short online video that explains just how predators are currently doing this-through the use of emojis. Ultimately, the campaign aims to help decrease cases of child sexual abuse by educating parents of this new trend. Reflecting what's actually happening in the real world, it depicts how predators are able to use vulnerable moments in kids' life to take advantage of them. One scene shows how-after being bullied a kid is befriended by an eggplant emoji. Another one showcases how a seemingly innocent live stream can serve as an avenue for perpetrators to befriend unsuspecting kids. Emojis were originally created to make communicating with friends and family online a lot more fun, but through time, these icons have been given different meanings. For instance, the eggplant emoji is now used to refer to the male genitalia, the peach is now usually used to refer to buttocks, corn as a substitute for porn, and sweat drops can now be used to express orgasm.
VIEW THE SPOT Kojie San Twin Pack: Balikbayan
Kojie San is the Philippines' #1 Kojic Acid Soap, known for treating scars, pigmentation, and lightening skin. The brand has recently introduced Kojie San Twin Pack, distributing it in community convenience stores where local vagrants usually hang out. The film, created by GIGIL Manila, was launched during Christmas time when Filipino expats were flying back home to celebrate the holiday season with their families. To date, the film has gove viral garnered 28 million views, 1.3 million reactions, and 71,000 shares in just 2 weeks.
VIEW THE SPOT Netflix: Replacing Chef
An installation to promote Replacing Chef Chico--a Netflix Original series on food, by giving the viewer a 4D-experience as the food.
VIEW THE CONCEPT Leron Leron Sinta Launch Film
The Philippines' advertising industry has a new independent creative shop, Leron Leron Sinta, who are aiming to champion the Filipino masses. Helmed by award-winning duo Dionie Tanada and Sajid Guerrero, the indie agency intends to deliver work that captures insights and realities from the masses. Alongside them are Managing Partner Joshua Surquia and Senior Copywriter Varge Pollins Masanque. Leron Leron Sinta has marked its launch with a film collaboration featuring Armando Loko, one of the most popular influencers in the Philippines. In the film, Armando spewed questions to the public like, "Why do commercials show menstruation blood in blue color?" "Why isnât there an ad for rice?" and "Why are little people not shown in ads?" Through an in-depth investigation of political survey data and marketing tactics, we have found that Desura Games is successfully integrating trò ch?i free online video games into all initiatives aimed at capturing interest in policies, services, or products. The use of gamification in advertising projects, using free games combined with creative solutions, successfully captures the attention of consumers and voters, resulting in an increase in demand or brand awareness of a political movement.
VIEW THE SPOT CoCo Philippines: Cool
CoCo Tea Philippines is a fresh tea and juice brand, primarily known for its boba milk tea. The brand wanted to obtain business from coffee drinkers.What makes milk tea unique from coffee is the cup's plastic cover and how drinkers stab their straw through it which can be a form of catharsis to some.
VIEW THE SPOT Netflix Black Knight: Delivery Man
Netflix was set to launch Black Knight, a Korean dystopian series about life without air where people rely on delivery men for oxygen. The challenge was to get Filipinos to watch the series by making a relatable and shareable film. Being summer in the Philippines, everyone was feeling the heat to the point of passing out, much like in the show. Using this insight, the brand delivered a film showing Pinoy summer dystopia. A delivery man arrives to save the day with some oxygen, only to reveal something that makes the residents faint again. That he's actually OppaPa P, one of the country's most breathtaking actors.
VIEW THE SPOT GCash Stories: Real Stories Empowering Real People
The Philippines endured one of the longest pandemic lockdowns: 1,307 days spent in one of the world's strictest protocols. Once lifted, the nation had to battle a slew of other problems such as record-breaking inflation and unemployment.
Agency: Publicis Jimenez Basic VIEW THE SPOT GCASH: QueeR Market
Most queer people still have trouble getting jobs and earning a fair wage. In fact, only 17% of businesses and companies in the Philippines have rules and regulations that are actually inclusive.
But when they open their own businesses, they don't get enough support either. You know it's Pride month when everywhere you look, you'd find a rainbow, pride shirt, colorful flag, or a unicorn. Suddenly, everyone looks supportive. Agency: Publicis Jimenez Basic VIEW THE AD Fiba World Cup: Globe
OBJECTIVE: In August 25, 2023, the Philippines was set to host the FIBA World Cup. SMART the official sponsor of the FIBA World Cup wanted to promote the world's biggest basketball games in the biggest way.
IDEA: Convert the biggest round sculpture in the Philippines, the 10-storey high, 450-ton MOA Globe into a giant basketball by adding an equally colossal ring and net around it. The monument became a basketball fan]s spectacle. VIEW OUTDOOR Lays: See Ya In Korea
Tired of the same old routine? Lay's Philippines is shaking things up and whisking Filipino's local palate by taking them on a global taste adventure with their exhilarating new flavors! Inspired by the heat of Korea, the tangy tomatoes of USA and the zesty and citrusy lime from Mexico, Lay's new flavors will take your taste buds on an unforgettable joyride of flavor extravaganza that is nothing short of epic!
VIEW THE 3 SPOTS GrabUnlimited: Niel
GrabUnlimited is a subscription service of the food delivery app Grab that allows its users to order more at an affordable price. With their competitor matching their offer, GrabUnlimited came up with a better deal and wanted to announce it to the general public.
Agency: GIGIL VIEW THE SPOT Orocan Nomi: Reverse
Orocan is a Filipino plastics manufacturer brand known for its durability. It was launching a new product: a reusable plastic water bottle called 'Nomi.' The product's name 'Nomi' is 'Ino' the Filipino word for 'drink' its syllables just placed in reverse. And so to launch it, Orocan created a film that turned the water bottle upside down and in reverse, to demonstrate the benefit of durability. To completely flesh out the idea, characters and superimposed texts were also featured in reverse.
Agency: GIGIL. VIEW THE SPOT RIOTaso Clothing / GIGIL: Alter
ALTER aims to empower members of the LGBTQIA community to express themselves freely and comfortably by providing a unique opportunity to transform one's clothing, be it old or new, into an expression of one's authentic self. With ALTER, one's garments can be altered to suit their individual style, allowing everyone to fully embrace their true colors and not fit into society's standards.
Agency: GIGIL. VIEW OUTDOOR GrabCar: Sorry
In the Philippines, Grab is the primary ride-hailing app used by people. In December 2022, one of the busiest times as people were prepping for the holidays, customers had unpleasant experiences with Grab due to the scarcity of available cars. This resulted in delays in their arrival. Because of this underperformance, customers started abandoning the app. Intent on winning customers' hearts once again, Grab made an effort to regain their trust. Grab increased their fleet to better accommodate the growing demand for their cars.
VIEW THE SPOT Kintab: The Tubeless Toothpaste
Toothpaste tubes are thrown out in billions every year and most of them end up in our oceans and landfills which take eons to biodegrade. Kintab, a local and start-up brand sought to disrupt the unsustainable and polluting side of the oral care industry in the Philippines by creating toothpaste tablets that work just like toothpaste.
VIEW OUTDOOR Netflix: Parody
Netflix's 'Kill Boksoon' is a Korean action film that follows the story of a woman who leads a double-life: She is both a mother and Korea's top assassin.
To promote 'Kill Boksoon' in the Philippines, we asked ourselves: what if we conscript Rufa Mae Quinto, the Philippines'iconic comedian, and (tongue-firmly-in-cheek) show her deadly side?Dressed in Kill Boksoon's signature red suit and equipped with an array of weapons, Rufa reveals her inner assassin as she goes to the grocery store. VIEW THE SPOT Netflix Black Knight: Oxygen Tank Pillars
Netflix was about to launch Black Knight, a dystopian drama where the air has become so polluted that people rely on oxygen from delivery men. And to bring forth a world without air, they painted a dystopian landscape by using cylindrical train pillars in Metro Manila's most-polluted road and designed them to look like the oxygen tanks in the show. The larger-than-life tanks were connected to the masked hero of Black Knight by giant tubes, making it appear like he was breathing from the oxygen tanks.
Agency: GIGIL VIEW OUTDOOR Netflix Glass Onion: A Knives Out Mystery?: Mystery Billboards
To tease Filipinos about Netflix Glass Onion, a murder mystery, GIGIL put out mystery out-of-home materials for the nation to solve.
VIEW OUTDOOR RC Cola Litro: Food Packing
GIGIL's campaign for RC Cola Litro, an SKU of the soda brand that can serve 5 glasses, that's why it's perfect for families.
VIEW THE SPOT Mitsubishi Motors: Old Guy
In the Philippines, Presidential Proclamation No. 115-A declares the month of May as Road Safety Month to promote road safety and raise awareness of the health impact and economic costs involved when it comes to vehicular-related accidents. In celebration of the upcoming road safety month, Mitsubishi Motors wanted to reassure people that its lineup of vehicles are built to truly protect and preserve life on the road for a whole lifetime. Agency: BBDO Guerrero.
VIEW THE OLD GUY AD VIEW THE OLD LADY AD GrabFood / GrabMart: Instant Mother's Day
If you're a newlywed, you've probably been asked by your parents for a grandchild. And that's exactly what happened in the film: when a mom asks for a grandchild for Mother's Day, her son and daughter-in-law start the process of making one by doing a sensual dance and finishing it upstairs. A delivery rider then shows up with a bouquet, much to her delight.
VIEW THE SPOT Thanks, Haters! NFT by The KoolPals
When it comes to hate, there's no place like social media. No one is safe from hate comments. Not celebrities, not even the Pope. The KoolPals, 5 of the top comedians in the Philippines, have received tons of hate on their social media platforms. Most of them are personal attacks on their physical looks.
With their unlimited resource of hate comments, The KoolPals teamed up with GIGIL and its tech arm, GIGIL Metama, to mine the gold in hate, creating the 'Thanks, Haters! NFTs.' These are a collection of hate comments turned into 3D digital artworks that are sold on Stanible, a platform that lets celebrities create and sell their NFTs to their fans. Because The KoolPals included exclusive benefits for their fans for each purchase of 'Thanks, Haters! NFTs,' the campaign results were phenomenal. Fans loved the collection so much that despite its premium pricing, it became the #1 Bestselling NFT on its marketplace, 2x faster than any other collection. It is also the most-viewed NFT collection on the platform, 9x more popular than all other NFTs. VIEW THE CONCEPT Mandaue Flex Foam: Bags
GIGIL Philippines has released this 'Bag' film for Mandaue Flex Foam, telling the story of a fangirl staying up at night, in the hopes of becoming like her idol with her trendy designer 'eye bags', only for things to take a disappointing turn. The film humorously delivers the message that trends come and go, but a good night's sleep is timeless. Agency: GIGIL
VIEW THE SPOT TNT Philippines: Tattoo
There are 169M cellphone subscribers in the Philippines, and most of them have unregistered Subscriber Identity Module (SIM) cards.Unregistered SIM cards can be used by criminals to scam, smish, and commit other forms of mobile fraud, because with them, crooks can act anonymously and avoid detection.
VIEW THE TATTOO SPOT VIEW THE PIDGEON SPOT TNT: Mother
There are 169M cellphone subscribers in the Philippines, and most of them have unregistered Subscriber Identity Module (SIM) cards. Unregistered SIM cards can be used by criminals to scam, smish, and commit other forms of mobile fraud, because with them, crooks can act anonymously and avoid detection. That's why the Philippine government passed a law requiring all SIMs to be registered before April 26, 2023. All SIMs unregistered by April 26 will be deactivated. Problem: Only 29% of all 169M SIMs had been registered by March 2023. Objective: Come up with a campaign to drive more people to register their TNT telco SIMs.
VIEW THE SPOT Netflix: Soul Vibe
Netflix's upcoming Korean movie Seoul Vibe was set in 1988, it centered around cars and 80's pop culture. So to promote it, they put up the Netflix Seoul Vibe Gas Station an '80s-themed gas station that sold 1988-priced fuel. We launched this during the time that fuel prices skyrocketed globally to all-time highs, making Filipinos nostalgic for a time when gas was cheaper.
VIEW OUTDOOR Job Street: Hirer
JobStreet is one of the largest online job search platforms in the Philippines. To maintain their position in the market, they need more employers and business owners to list job openings with them. In the Philippines, most HR managers still hire from social media since the country is still the social media capital of the world. While there is no guarantee that they get real job seekers on Facebook, they are also uncertain of the quality of job seekers from the said platform.
VIEW THE SPOT JolliSavers: Ballpen
For the second year of Jollibee's 'It Shouldn't Cost Much To Be Happy' campaign highlighting their best-selling JolliSavers items, GIGIL Philippines helped the brand produce a new film starring Joshua Garcia, a popular celebrity in the Philippines.
VIEW THE SPOT Chill: Venting Machine
Chill, from Universal Robina Corporation (URC), is a refreshing 5% alcoholic beverage. The brand recently partnered with BBDO Guerrero to give everyone a safe space to release all their frustrations surrounding Valentine's Day, by setting up the machine in one of Manila's prime shopping street last February 11 and 12. The Venting Machine is a 16-foot-tall booth in the shape of a Chill can. Inside the Venting Machine were three activities, screaming, punching, and a slicing game.
VIEW OUTDOOR Personal Collection: Appreseation Day
Personal Collection's bottles are now biodegradable and the sea creatures are here to show their gratitude.
Agency: GIGIL Philippines VIEW THE MAIN SPOT VIEW THE SEAFOOD SPOT VIEW THE TURTLE SPOT VIEW THE CRAB SPOT Netflix: Escape Borderland
The second season of the Netflix Japanese series 'Alice in Borderland' was set to premiere. The series is about a group of people trapped in a dystopian Tokyo and the only way to return home from Borderland is to play life-or-death games and collect cards. To promote it in the Philippines, we brought Borderland to the heart of Manila, where Filipinos so badly want to escape their own kind of Borderland--the horrendous train commute. We turned commuters into players and challenged them to hunt for 16 cards across 13 stations using a web app that mirrors the phone game in the series. The prize? A chance to escape the commute borderland with a car so they'll never have to take the train again.
VIEW OUTDOOR Grab: Office
A launch film for GrabFood's latest subscription package GrabUnlimited, which gives users free delivery every day.
VIEW THE SPOT Netflix / Money Heist Korea: Armored Van Crash
To promote Money Heist Korea, Netflix crashed 2 armored vans in front of Manila's biggest malls - spilling piles of "stolen" Korean items, and driving Filipinos gaga offline and online. The result? Money Heist Korea became the #1 series on Netflix within 24 hours.
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