Seen and noted
BBH Singapore and The Shophouse @ Publicis are bringing quintessentially Singapore experiences to major cities around the world, from New York City in Times Square to London in Piccadilly Circus, in 3D out-of-home billboards for the Singapore Tourism Board.
VIEW 2 OUTDOORS Coca Cola: Epic Night Out
Coca-Cola has teamed up with Ogilvy Singapore for WPP Open X, to pull out all the stops with its global Foodmarks campaign, with an entertainment piece that intersects Music X Food X Pop-Culture. Featuring- rapper F. Hero and his fashion forward Coke Cutlery Crew, celebrity Chef Pom, a #cokeflip dance move and even Coke branded tuk-tuks.
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AIA Singapore, in collaboration with Havas Village Singapore with integrated specialists from Socialyse, Havas Play, and media agency of record (AOR) Arena Media Singapore, have launched this film as part of unveiling their newest critical illness plan, AIA Ultimate Critical Cover (AIA UCC).
VIEW THE SPOT Artotel Group: Rockstar Status
Ogilvy Singapore and Artotel Group have come together once again to make a bold step towards redefining customer loyalty in Southeast Asia's hospitality landscape. Introducing the Rockstar Status. The first-of-its-kind loyalty program where they reward their most loyal guests with a night where anything goes. And they mean anything.
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The film captures the emotions and moments at 30,000 ft, by following Julia Nimke as she makes her way to her exhibit at the Leica Gallerie in Singapore via Singapore Airlines. But she has one catch: the exhibit has not been shot.
Agency: TBWASingapore. VIEW OUTDOOR Samsung Galaxy S24: Circle To Search
BBH Singapore has unveiled a new campaign for Samsung Electronics that launches the Galaxy S24 Series globally. Powered by Galaxy AI, the Galaxy S24 Series takes the old ways and offers us a new effortless way. And once you've experienced it, there's no going back.
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MullenLowe Singapore has collaborated with local director, Royston Tan, to launch this Chinese New Year film titled, "Extended Love". The 3-minute film celebrates the power of a united community and the resilience of Singaporeans, as new year celebrations evolve through the years. This project is commissioned by the Ministry of Communications and Information (MCI).
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There are no shortcuts to mastery. The journey requires immense talent, a bit of luck, but most of all, it requires an unwavering will to persevere. With this limited-edition packaging, we told the story of Bowmore a master craftsman of Islay Single Malt Scotch with over 240 years of rich history through an old Chinese tale of perseverance.
VIEW THE AD Vaseline: Skins For Skin
Thailand grapples with the highest burn-related mortality rate in Southeast Asia, shining a spotlight on the critical scarcity of skin donations, as revealed by alarming 2022 statistics. Enter the unexpected hero in this narrative, Vaseline. Embracing its timeless mission of providing healthy skin for all since 1870, Vaseline teamed up with Ogilvy Singapore to respond to a literal "call for help" initiated by The Thai Red Cross.
VIEW THE CONCEPT Samsung Galaxy Unpacked: The Portal to a New Galaxy
Leading up to Galaxy Unpacked and in conjunction with the Consumer Electronics Show (CES), Samsung has partnered with BBH Singapore on an epic takeover of the Sphere (Exosphere) in Las Vegas on January 8. Featuring Doctor Strange from Marvel Studios' "What If...?" all episodes now streaming only on Disney , it teased a new era for mobile and provided a glimpse of an upcoming feature that will allow users to make epic discoveries just by drawing circles. Just as Doctor Strange discovers new portals of endless possibilities, the new Galaxy capabilities will enable discovery in a whole new way. This spectacular Sphere display comes after Samsung released an official teaser announcing the impending arrival of Galaxy AI. Called 'Galaxy AI is Coming', this was also produced with BBH Singapore.
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The Land Transport Authority (LTA) has released the first of a three part series of films, created via The Secret Little Agency Singapore, to demonstrate electric vehicles as a reality of Singapore's mobility. While awareness of electric vehicles is high amongst Singaporeans, the new campaign seeks to educate Singaporeans around the ready infrastructure supporting the adoption of electric vehicles that exists today and into the near future.
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14 December 2023, Thursday, Singapore This festive season, The Secret Little Agency seeks to redefine what thoughtful, meaningful gifts should look like in a new campaign for RedMan, the flagship brand of Phoon Huat Pte Ltd and a culinary cornerstone in Singapore for decades. Rooted in the spirit of the season, the campaign aims to encourage Singaporeans to #JustBakeIt, embracing the warmth and sincerity of baked goods as the ultimate gift for anyone.
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In a bold move to redefine the travel landscape post-pandemic, Jetstar is unveiling its latest brand proposition, urging travellers to 'Make It Count' in 2024. Notably, this marks the next chapter of an ongoing partnership for Jetstar and The Secret Little Agency crafting the airlineâs brand platform, with the last brand proposition, 'Because You Can,' created over seven years ago. To derive the new platform, Jetstar Asia conducted a nationwide survey to distill the travel habits of consumers in October 2023 and found that 85% of respondents believe holidays are important, and yet nearly 60% have yet to plan their 2024 getaways. With this insight, Make It Count hopes to encourage people to overcome planning procrastination and put intention behind travel, emphasizing the importance of purposeful journeys. Reflecting strategic shifts in the travel landscape, the campaign rallies travellers to emphasize the quality of their experiences and the importance of understanding why they travel rather than just where they're going. The creation of the new brand platform is accompanied with a new brand toolkit, complete with a library of assets for use across digital, social, and various destinations and occasions. This includes a film that takes the audience on a visceral adventure, where viewers will journey through a visual scrapbook, capturing the essence of meaningful travel experiences that linger long after the journey ends. The film, shot in hot travel destinations across Asia featuring Jetstarâs crew, aims to resonate with modern travellers living out their journeys with intention and purpose.
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While India has the highest female STEM graduates at 43%, only 14% end up staying in their field. The reason? A lack of female role models and inspiring mentors. Instead, they're bombarded by cultural and gender bias, stereotypes and tremendous family expectations. Hundreds of voices telling them that there's no place for them in STEM. So to #StemTheGap, Olay gathered the voices of top female scientists in India, drew from their real-life experiences and over 500 pages of collected data, and created AI-SHU. AI-SHU is a web-based virtual chat mentor that offers invaluable guidance to young Indian women pursuing STEM careers.
VIEW THE SPOT Riot Games: Wrecking Ball Of Fun
Production house electriclime have linked up with Riot Games to create a new film to celebrate the launch of Teamfight Tactics Mobile ("TFT") in Asia Pacific.The film, directed by Pabz Alexander, sees the popular TFT character Pengu dance their way through the streets, sharing the joy of the game as they go.
VIEW THE SPOT Tiger Beer: Summer Puffer
The world's first puffer jacket for the tropics, with a beer-powered cooling system.
Agency: BBH Singapore, LePub APAC VIEW OUTDOOR
Oatside dodged Thai FDA's bullet with fan's loving campaign, Oatside SOS.Oatside, a Singaporean oat milk brand has recently launched in Thailand and has gained phenomenal popularity due to its incredibly delicious taste, the result from the delicate process of making "the world's most delicious milk"the brand's mission which they want to communicate to the public.
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Award-winning director Wuthisak "Un" Anarnkaporn from FACTORY01 and MullenLowe Singapore have teamed up to create a new collection of brand films for PRISM+, with post-production led by THEQUIETLAB Singapore and Bangkok. In each film we follow a different cast of characters inspired from the TV-watching habits many of us share, as they are unwittingly drawn into the entertainment universe
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From adulthood to career, parenting to retirement, life is a constant whirlwind of adventure best navigated with support. This is the premise of 'With You for the Ride', the newest brand campaign by Etiqa Insurance Singapore. The campaign was conceptualised and developed with ADA Malaysia, an integrated digital analytics and marketing agency.
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Income Insurance has released 'Fallin' Apart', a brand new single and music video commissioned from a famous 2000's rock band The Calling, to headline Income Insurance's new Protection campaign. The starting point was the insight that most Singaporeans do not have adequate protection for their life stage, which can often be overlooked. As a brand that puts people first, Income Insurance wants to encourage people to have conversations about the underinvestment in health and critical illness coverage and recognise the downsides of not having adequate protection. BBH Singapore and Income Insurance collaborated with The Calling, the rock band behind the 2001 smash hit 'Wherever You Will Go' to write and record a brand new single.
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electriclime and Riot Games have linked up once again to create a second film as part of the VALORANT 'Game Changers' series to show the strength of women in esports.Following on from telling the story of Thai player Jinny, this second documentary-style spot showcases Japanese star Kohal through the VCT Game Changers Tournament.The project was once again directed and edited by Singaporean filmmaker Daniel Marjan, with the electriclime team travelling to Berlin for the shoot.
VIEW THE SPOT The Whitney Museum of American Art: Refigured
The Whitney Museum of American Art partnered with WPP creative agency, Design Bridge and Partners, to create, design and host its inaugural immersive art experience, Refigured: A Virtual Conversation and Tour. The fully digital event, designed in collaboration with creative technology teams of Design Bridge and Partners based in Singapore, New York and Sao Paulo, is hosted on Mozilla Hubs. Design Bridge and Partners used the spirit of the Whitney as a metaphor to capture the essence of the building's structure, philosophy and surrounding environment, creating a new plane of existence for the museum. The virtual space incorporates light, reflections and material cues from the real world, using asymmetrical forms and industrial structures to achieve a sculptural presence while embracing the limitless nature of the digital realm. The partnership with the Whitney is the next in a series of collaborations for Design Bridge and Partners' Singapore creative technology team, led by Jessica Tan, Digital Creative Director, with clients looking at the next generation of digital experiences to engage audiences through the creative possibilities of Web 3.0. The design of the virtual space for the Whitney sets the scene for countless possibilities in which the audience can reimagine how we experience art without the constraints of physical space and being. Drawn from the Whitney's collection and including video, animation, sculpture, and augmented reality, the works in Refigured reflect on interactions between digital and physical materiality. The exhibition brings together a group of artists-Morehshin Allahyari, American Artist, Zach Blas and Jemima Wyman, Auriea Harvey, and Rachel Rossinâwho engage with the concept of "refiguring," appropriating material forms and bodies to re-create and reinvent them. Refiguring becomes a process of imagining alternative worlds as a means for constructing identity. As part of the virtual immersive experience, Christiane Paul, Curator of Digital Art Experience at the Whitney, leads several artists in conversation, encouraging them to discuss their work, with visitors invited to watch a livestream of the event on Zoom and explore the artworks in the virtual event space following the conversation.
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Over many decades, FairPrice Group has been an iconic staple of Singapore's homes, through both good and difficult times. As Singapore faces its highest rate of inflation in 14 years, FairPrice Group has rolled out a new campaign entitled "Always, FairPrice" an ode to remind all of FairPrice Group's commitment and dedication of serving the nation over the 50 years of its existence.
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Stay Calm with some new spots from Ogilvy, Singapore
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Checkpoint Theatre, a Singaporean theatre company committed to telling original Singaporean stories, has entered the weird and quirky world of SnapChat Lens. Working with BBH Singapore, they've developed Drama In A Snap, a lens that uses neural network-powered object recognition to reveal the drama in everyday objects.
VIEW THE CONCEPT Bird Paradise: Take Off To Paradise
Bird Paradise welcomed its first nature and wildlife enthusiasts through its doors on 8 May 2023. Spanning 17 hectares, the new Bird Paradise is located within the integrated nature and wildlife destination of the Mandai Wildlife Reserve in northern Singapore, which is also home to the Night Safari, River Wonders and Singapore Zoo. Together with this opening comes a new creative campaign for Bird Paradise entitled 'Take Off To Paradise' created by Mandai Wildlife Group in partnership with its lead creative agency, The Secret Little Agency. The film evokes awe and wonder at the diverse species of birds that are nesting and taking flight in immersive habitats and walk-through aviaries.
VIEW THE SPOT VIEW 1 OUTDOOR VIEW 2 OUTDOOR VIEW 3 OUTDOOR Agency for Integrated Care: We See You Care
Beautiful, heartfelt authenticity prevails in this new collection of films from Sweetshop Director Matthys Boshoff. Each spot utilizes an artful one-take camera movement mimicking the everyday flow of life; a subtle nod to how integrated being a caregiver becomes to people living entirely different lives. Layered art direction really leans into creating scenes that are fully relatable, no perfect tidy house, just the everyday hustle of life. After all, caring for others doesn't make the rest of the world stop. Matthys' personal insight into the topic has a clear impact on the final masterfully crafted products. These one-take "slice of life" spots offer a perspective that often is overlooked - helping Agency for Integrated Care (AIC) voice their message of "We See You Care", offering support to all of the 'invisible' caregivers.
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OOHA is an unknown flavoured soda launching in a highly competitive market like Thailand. Every sip is an explosion of 2 surprising new flavours. But how do we make noise about a brand that no oneâs heard of or cares about? The answer was in the name itself: OOOOHAAAA! We made the brand famous, by making the brand name famous. All through owning the expression that best describes the visceral feeling of drinking OOHA for the first time. This series of short films feature in no particular order: pink ninjas, thirsty gibbons, giant monsters, owls cowboys, and tennis champs, all going OOOOOOHAAAAA. Turning it into an ear-worm. An endless meme. An audio gif. That thing stuck in your head.
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A discarded phone gets a new life in Superson Singapore's campaign for Kingfisher, the next-gen mobile experience company. The ad is part of a wider campaign to illustrate the concept of circulation and how mobile devices can go on to live second, third and even fourth lives. The film will air online as part of an integrated campaign from the 18 April. Viewers are taken on a journey starting with the all too familiar sight of an old phone being discarded into a drawer after being replaced with a shiny new upgrade. The drawer starts to rotate and with it, its contents, which then evolve into a series of short vignettes denoting the theme of circularity and a phone being passed from one person to the next to symbolise multiple lifetimes.
VIEW THE SPOT Lux: Change The Angle
While the growing global popularity of professional and amateur female sports is something to celebrate, much of the media coverage of women athletes in competition still misses the mark, quite literally focusing too often on female anatomy rather than sporting achievements, through invasive angles and excessive close up shots which can potentially devalue the empowerment that sports bring to participants. As a beauty brand that aims to support women against everyday sexism, Unilever's beauty brand LUX wants to raise awareness of the issue and start a conversation with both broadcasters and audiences to encourage them to 'Change The Angle' Working closely with Wunderman Thompson Singapore, LUX teamed up with Volleyball SA (South Africa) and sports broadcaster SABC on a bold new initiative in which they hacked a live tournament by highlighting potentially sexist camera angles
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To mark the launch of the newest flagship TV from Samsung, the 2023 Neo QLED 8K, BBH Singapore tells the story of an everyman on an epic mission to make his cat - possibly the world's grouchiest feline - say 'Wow' again. People watch television to have fun and feel good, and the latest film from Samsung and BBH Singapore sets out to do just that: bring viewers on a light-hearted and visually spectacular journey that shows how the best TV in the business can surprise even the grouchiest cat.
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What if one man's extremely oily face was the reason why the air kiss was invented? This is the question posed by the latest film created by Ogilvy Singapore to launch POND'S MEN new Ultra Bright Oil Fighter face wash in Indonesia. Entitled 'The Oily Warrior', the film opens on an ancient Indonesian tribe where victorious warriors are being honoured with a kiss on each cheek by their king. One by one, the warriors step up to receive the great honour. However, when an extremely oily-faced warrior steps forward, the king hesitates. Despite trying his hardest to put his lips to the warrior's oily cheek, the king simply cannot and kisses the air instead... inventing the world's very first air kiss.
VIEW THE SPOT Google: Project Relate
250M people worldwide have non-standard speech. For them, communicating with others and being easily understood can be difficult. And the reality is that while India has a population of over a billion people, there are only about 4000 registered speech-language pathologists, audiologists, and scientists. That's a big opportunity for speech technology. Unfortunately, standard speech recognition models don't work very well for people with non-standard speech. Each person's speech patterns are very different, which makes it difficult for algorithms to understand and interpret them.
VIEW THE CONCEPT Vaseline: Sun Warnings
In Thailand, people put so much effort and importance to their skin that they wouldn't want to get exposed to the sun without putting on sunscreen during the day, be it on the beaches or in the cities. Thais are well aware of the danger of the sun, from severe burns to skin cancer. But only 14.3% of them know that the sun is also dangerous at sunrise and sunset. The truth is that the sun emits UV rays outside of peak daylight hours, even as early as 6-8 a.m. and as late as 4-6 pm. Therefore, it was important to convey the need to wear sunscreen in the early morning and evening hours to protect your skin from the damaging effects of the sun. But how can Vaseline, the undisputed leader of skincare in Thailand, protect their consumers and have them live without limits whilst warning them of this danger? By flipping the visual representation of this danger on its head. Ogilvy Singapore and Vaseline turned every sunset and sunrise of Thailand into a billboard, transforming them into the universal warning sign, the "!"
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The campaign produced by Le Pub APAC doubles down on the 80s nostalgia that is trending again among Gen Z. Bold, simple, sometimes over-the-top but also somewhat familiar, 'The Brewery, Uncaged' is steeped in cues from that iconic decade but with a modern layer to the styling and music.
VIEW THE SPOT Cadbury / Singapore Red Cross: Broken Bars
News of the Turkiye-Syria earthquakes has sent ripples across the world, with members from the international community doing everything they can to help through donation drives and fundraising initiatives. To help raise funding for the Singapore Red Cross, Ogilvy Singapore and Mondelez have launched the 'Broken Bars' initiative. However, more donations are required as aftershocks continue to hit the region, with the death toll reaching close to 50,000, and leaving at least 2.5 million to be assisted.
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An unexpected sustainable food source is on the rise and Knorr is leading the charge with educating and entertaining Gen Z on how to change the world by changing whatâs on their plates. Partnering with 11 TikTok influencers with a reach of over 40m cumulative followers, Knorr and IPG agencies designed Dare to Try to show that dishes can be delicious, daring, and include more sustainable choices, like insects.
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The Ministry of Health has brought back iconic health heroine The Guardian of Health' in an action-packed blockbuster to be launched in time for Chinese New Year this time in a multi-verse storyline. Last seen battling the white-rice and sugar arch villains in a series of anti-diabetes Kung Fu films, the Guardian of Health returns through a time portal into our modern-day world. This time, she faces a terrifying new nemesis: evil 'Salt Villains' determined to wreak havoc on people's health. Thematically inspired by K-dramas, the 90-second film sees our Guardian of Health engaged in gripping, heart-thumping fight sequences to rescue restaurant diners
VIEW THE SPOT Sentosa Development Corporation: A Deep Dive Into Discovery
As part of Sentosa's brand refresh, Sentosa Development Corporation (SDC) has launched its latest brand campaign and unveiled a new tagline: 'Where discovery never ends'. This presents a significant shift from the island's previous positioning as a 'State of Fun', to an experiential branding where seemingly endless fulfilling experiences are discovered and made. The brand refresh is a collaborative effort between GOVT, Universal McCann, Zeno Group, Section Digital and Oliver Marketing. Creatively led by GOVT, the new campaign refreshes the beloved island's brand image with a new logo, a 70 second commercial spot (with 15 and 30 second cut downs), key visuals, along with a vibrant motif designed in partnership with homegrown Singaporean illustrator Tiffany Lovage. Each element in the motif represents the key themes of discovery the island offers; from the celebration of the botany that Sentosa boasts, the celebration of people and the bonds created, to Sentosa's commitment to a sustainable future. All of which aims to heighten the emotional connection between the island, Singaporeans, and foreign guests as they enjoy the rejuvenating offerings of the island.
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Sixtoes TV and Mum Films launch new films for Spotify, with the concept 'any awkward situations can be transformed into great ones with the magic of Spotify.'
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