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Seen and noted
 The BAFTA-winning postproduction and production studio contributed the VFX work for the latest campaign for Versace's Bright Crystal fragrance line. Directed by Gordon von Steiner, an artist known for working with the biggest fashion brands in the world, the commercial stars English actress Lily James. VIEW THE SPOT  Platige Image, the leading production and animation studio specialising in CGI, has developed the trailer for the upcoming PC and console game Exoborne. The Polish studio was also responsible for producing another high-powered trailer unveiled at the 2023 Game Awards gala in Los Angeles. Exoborne is the upcoming tactical open world extraction shooter developed by Sharkmob, and published by Level Infinite.VIEW THE SPOT  In a country where they are finally talking more and more about equality and tolerance, there are still ethnic groups that are treated in a stereotypical and prejudiced way. One of these groups are the Romani people. According to various and not entirely accurate sources, there are between a dozen and 30,000 of them in Poland. Publicis Worldwide Poland has decided to launch a public debate on the issue and give the Romani people the opportunity to speak out. VIEW 3 OUTDOOR Tymbark: Everything Tells Me that Someone has Fallen in Love... DDB Warsaw has launched a new campaign for the Polish FMCG brand Tymbark (Maspex Group). At the core of the campaign is a fresh interpretation of Tymbark's iconic brand song, by four leading Polish artists. The songs are accompanied by new video clips created by artificial intelligence (AI). The campaign aims to shift perceptions of the brand from sentimental to modern by embracing new technologies. VIEW THE SPOT The Pokemon Company: There's A Collection In Everyone Legendary Pokemon's, etched in the collective memory of global enthusiasts for countless years, make a return in an exquisite collaboration with Platige Image studio. Entitled There's a Collection in Everyone, this commercial masterpiece encapsulates the thrill of collecting and trading cards, while the masterful special effects crafted by a visionary Polish computer studio infuse the visuals with an enchanting aura of pure magic.VIEW THE SPOT  THIS PARADE IS PROUDLY WALKING UNTIL THE ANTI-LGBT+ LAW CHANGES. MEET THE IMPOSSIBLE PARADE.At least 32 areas in Poland still called themselves 'LGBT-free zones' in 2022. The LGBT+ community was simply not welcome there, and any LGBT-related activity was forbidden according to local law. To support regional communities in these places, Polish activists in cooperation with 180heartbeats + Jung v Matt, outsmarted the local governments on their turf and organized virtual pride parades at exact locations of the hateful places. Now the law has been canceled in three areas, the marches move forward raising money for offline parades to be held across all unwelcoming zones. VIEW OUTDOOR Polish Society For Anti Discrimination Law:React Strongly MullenLowe Warsaw's new campaign for Polish Society for Anti-Discrimination Law asks women if the "Feel like a sex object in your workplace?" #ReactStronglyVIEW THE SPOT  BISON REMIX is a new communication platform for the known and appreciated all over the world, Polish vodka brand: ZUBROWKA. By referring to contemporary cultural patterns, including authenticity, naturalness, handmade and uniqueness, the traditional brand expands the circle of its consumers and opens up to completely new musical and artistic areas.Agency: BRASIL VIEW THE SPOT  YES, a 41-year-old Polish jewelry brand, presents its vision of a better future for all daughters. The publicity campaign draws on women's hopes and voices against the growing intolerance and stereotypes in Poland, where women pay a high price for populist government and law. YES is an independent jewelry company established by a woman. Its employees are mostly women, from top to bottom. The Polish mid-size brand used to follow the increasingly stereotypical canon of the sector's idealized perfect style. Until last year. In 2021, YES decided to no longer remain insensitive to real social problems. Unfortunately, for a few years, Poland has gone backwards in relation to womenâs rights. The country is ranked 23rd in the EU in terms of gender equality. Recently, the President of Poland appointed a Council for Higher Education, Science, and Innovation, which includes eighteen men and not a single woman. Agency: 180heartbeats + Jung von Matt VIEW THE SPOT Polish Red Cross: First Aid for Humanity In 2022, the news cycle is a stark daily reminder that not every life is valued the same. Bank BNP Paribas, the Red Cross, and VMLY&R Poland saw a unique moment in time to inspire the world to change. They created First Aid for Humanity, a first aid training course aiming to teach participants, and beyond, that every life is worth saving. They used dummies that look like real people who often face biases and discrimination in the Polish society: Grzegorz, a homeless man; Khedi, a Muslim refugee, and Krzysztof "Leon", a genderqueer activist. VIEW SHORT OUTDOOR VIEW OUTDOOR Samsung Galaxy S22: First 3D Commercial in Poland Innovative products call for an out-of-the-box approach. In its newest campaign promoting Galaxy S22 smartphones, Samsung will rely on a 3D digital out of home commercial that will be used in Poland for the very first time. The new format debuted at 6:00 pm on April5th , on large screens on the Marriott Hotel at Jerozolimskie Avenue in Warsaw. The unique 3D digital out of home creation promoting the latest series of Galaxy S22 smartphones and featuring Zabson was produced in cooperation with the VMLY&R creative agency, Screen Network and Platige Image.VIEW THE SPOT Netflix / Lupin: The Art of Stealing Gong, part of Group One, Serviceplan Group's House of Communication in Poland, created 'The Art of Stealing' a unique campaign to promote the Netflix hit series Lupin'. The campaign centred around Poland's most valuable painting: Leonardo da Vinci's 'Lady with an Ermine' (thought to be a portrait of Cecilia Gallerani painted by the Italian Renaissance Master around 1490), which was stolen and later recovered in 2016 by the Polish National Museum for over EUR 100 million. Agency: Gong, Warsaw VIEW OUTDOOR  Women in Poland are hearing the word 'no' too often. The YES brand wants them to hear yes more often. In its latest campaign 'I am a Woman', Polish businesswoman Aleksandra Å»ebrowska and rower Katarzyna Zillmann among others say 'yes' and pay tribute to all women - their diversity, courage, independence, strength, emotions, and sensitivity. Only TVP public television in Poland, controlled by the right-wing Law and Justice (PiS) party said NO to the campaign created by 180heartbeats + JUNG v MATT agency. VIEW THE SPOT Betclic Poland: Betting Since Forever The campaign "Betting since forever" shows that betting is entertainment for everyone we have been betting since the dawn of humankind. People were doing it before money was invented. Often it's not about material winnings, but a sense of commitment to what we care about. In this campaign, we told the story of betting from the perspective of two friends. Regardless of the era, they both compete through betting while having fun at the same time. VIEW THE SPOT Mastercard Poland: Safe Waze 2 Shop Mastercard Poland, together with McCann Warsaw and McCann Toronto, created a data-driven tool allowing consumers to skip instore jams. Safe Waze 2 Shop was created in partnership with Waze, and helps drivers avoid crowed stores and stay safe during the Covid 19 pandemic. Instead of using its most common function avoiding traffic jams Mastercard decided to go one step further by using Waze to avoid instore traffic jams and keep supermarkets a safe place to visit. VIEW THE CONCEPT Innolgy: Mobile Air Check In Warsaw (population 1.8M), there were only five official points measuring the level of smog. Residents of many districts had to rely on readings that often came from meters placed many kilometers away from their place of residence. Some districty s had no air quality measurement.We equipped the fleet of emission-free electric cars innogyGO! with sensors measuring air quality. Now, measurements taken from air sensors in innogyGo! cars enable data collection even from districts where there were no stationary sensors before. 25 cars deliver up to 108 thousand readings per day. We have created the most precise smog map in the world.VIEW OUTDOOR  Zalando, Europeâs leading fashion and lifestyle platform, introduces the continuation of the global campaign 'Here to stay'. The activation 'Image of Generation Z' presents five polish representatives of Generation Z. Through their deliberate actions and daily activities they represent values such as inclusivity, diversity, body positivity, sustainability and equality. VIEW THE SPOT Hardmade: You Can But You Don't Have To You can, but you don't have to. Communication is directed mainly to busy young adults, and its aim is to free them from the pressure they live under, also in their spare time.Communication for the new generation of consumers was created by a new generation of creative people. Spot is their manifesto they show a world in which free time is devoid of any expectations and limitations. VIEW THE SPOT Zalando: Exchange Your Clothes After Your Ex Breakups can be tough, and it is often easier to say goodbye to a loved one than to their belongings that stay in the closet long after the breakup, evoking both good and bad memories. This year, Zalando shows that Valentine's Day is a not obvious, but ideal opportunity to put things in order and give them a second life. For this purpose, the platform has prepared a dedicated campaign showing three love stories and what, under the influence of emotions, the heroes do with the clothes of their former partners. VIEW THE CONCEPT XTB Online Trading : Be Like Jose Mourinho The UK production service consisted of a one-day studio production with 80 cast and crew including high-profile celebrity talent. Madam Films welcomed production company DOBRO, Saatchi & Saatchi & XTB Online Trading to the UK for the London leg of their commercial TV & stills shoot with A-List ambassador, Jose Mourinho. VIEW THE SPOT  For the Marletto brand relaunch, the brand portrays it self as a world of ice cream, addressing the different kinds of ice cream from its range by the means of creating different landscapes, each one of them connected to the main feature of the product line, inviting the consumer to "Discover a new world of taste".Agency: Duda, Poland VIEW THE CANYON AD VIEW THE BEACH AD  Film Produkcja and THE FILM PLACE have shared the latest successful production for PKN ORLEN. On the occasion of the 100th anniversary of the historic Battle of Warsaw in 1920, Orlen - the Polish Oil Concern, organised the extraordinary event. Film Produkcja was responsible for the whole logistic side of filming it. The work of its team was coordinated by producer Kris Kotlarski. It was logistically, a incredibly complex challenge of synchronising shooting on land, water and in the air. Everything was shot in real time with no rehearsals. For the purpose of this event, traffic along the Vistula River was closed on a section of 3 km, and the road itself was specially secured in accordance with the guidelines of the Winfield F1 team.Agency: My Place, Poland VIEW THE SPOT Lech Free: Lechends Can Do Anything Non-alcoholic beer Lech Free has launched this 'Lechends Can Do Anything' stunt promoting physical activity during COVID-19. Agency: Tailor Made PR, Warsaw VIEW OUTDOOR  In a new campaign implemented for Porsche Poland, owners of sports cars are encouraged to stay at home. Despite the beautiful weather, empty roads and the fact of having dream cars, the conditions are not favourable for rides or leaving the house. So, creative community DDB Warsaw has prepared a campaign that not only supports socially desirable behaviour - which is currently done by many advertisers - but by fitting into the unique character of Porsche, emphasises the uniqueness and attractiveness of its cars. Overnight, DDB Warsaw created a movie and a series of graphics encouraging viewers to leave their Porsche at home. They were all based on existing materials. In addition, the campaign encouraged Porsche owners to share photos of their cars parked in garages on social media. In this way, it was able to make sure that they comply with all safety recommendations. VIEW THE SPOT Chancellery Of Prime Minister: Father & Son FKS Fabryka Komunikacji SpoÅecznej, Warsaw has released this "Father and son" spot for the Chancellery of the Prime Minister, the Ministry of Health and the State Sanitary Inspectorate designed to promote proper habits during the COVID-19 pandemic. The spot is also a universal guide to proximity and how to live under one roof during multi-day isolation.VIEW THE SPOT  The difficult times we are living in, have allowed us to look at things in a new way and understand what really matters to us. So this Easter rather than letting separation distance us, Biedronka brought us closer together.Agency: Duda Polska, Warsaw. VIEW THE SPOT Gazeta.pl / MasterCard / Storytel: The Future Peasants McCann Worldgroup, Warsaw has relaunched an early 20th century noble prize winning novel 'The Peasants.' The novel is about mans relationship with nature, however during the climate disaster the book became outdated. The WWF prepared a report on the future of the Polish environment which brought together Gazeta.pl, MasterCard and Storytel to rewrite 'The Peasants' and set its plot in an alternative reality, in 2050 launching 'The Future Peasants.' VIEW THE CONCEPT Self Promotion: Feature Request - No Touching GONG Agency is switching to remote work with our clients. Since we'll be using videoconferencing for an extended period of time, we came up with an idea for a small new feature, which could help us change our habits and stop the spread. VIEW THE CONCEPT  Women earn about 18.5 percent less than men in Poland. It is as if they worked for free for 68 days a year, i.e. until March 8. Until Women's Day. See what women have to face at work in this OLX spot created via 180heartbeats / JUNG v MATT.VIEW THE SPOT  The Volvo XC60 comes with a Large Animal Detection system. Agency: Grey Warsaw.VIEW THE WOLF AD VIEW THE BISON AD VIEW THE DEER AD  Change Serviceplan Poland beat 12 other agencies to win a brief from G2A.COM for an ad that encapsulates the motto of the popular marketplace for gamers: "You Lose When You Overpay". The VFX-laden advert was shot at Nu Boyana studios in Bulgaria, and stylishly directed by Szymon Pawlik out of production company Neverest. Released online in Poland as well as the Netherlands, France and UK, the spot for G2A.COM merges fantasy with reality, with the online gaming world infiltrating every day scenarios of gamers. VIEW THE SPOT Gazeta.pl: Your Weekend VMLY&R and Gazeta.pl, a leading Polish newspaper, have purchased and closed down the country's longest-running erotic magazine, "Twoj Weekend" in opposition to the objectification of women. For 27 years, "Your Weekend" reduced women to nothing more than sex objects. Now, in cooperation with its partners, Gazeta.pl publishes a special final issue of the magazine, to raise awareness of key cultural issues such as sexual education, gender portrayal, equal rights, sexism and to promote diverse and progressive narratives of femininity. VIEW THE CONCEPT Huawei: Facing Emotions HUAWEI Facing Emotions- An app that helps the blind and visually impaired 'see' emotions through the power of sound. Agency: Creative technology: Saatchi & Saatchi IS, Creative: ARCVIEW THE CONCEPT Hans Memling: The Last Judgement "The Last Judgement" by Hans Memling is definitely one of the most interesting art pieces in Poland. This full of symbols triptych from the XVth century can be found in the collection of National Museum in GdaÅsk. In order to promote and expand knowledge about the piece, TOFU studio have prepared the promotional campaign for that art piece.VIEW THE SPOT FCB Bridge2Fun: Let's See What FCB Bridge2Fun have created a star-studded film to welcome back Creative Directors MaÅgorzata Drozdowska and Agnieszka Klimczak to the fold as Creative Directors. In the fun short film, stars including multi-award-winning actor BogusÅaw Linda, director Patryk Vega, actress and singer Patrcia Kazadi and outstanding music artist and businesswoman Kayah, discuss ways that they can find work for the Creative team..VIEW THE SPOT Rak'N'Roll: Good Beer Beer that helps get thru cancerEver since its beginnings, the Rak'n'Roll charity foundation has been working towards the improvement of the quality of life of cancer patients. However, collecting money for charity is hard and occasional. That's is why the Rak'n'Roll decreased its income by 20% in 2017. Grey Poland together with local brewery made a new beer brand and turned it into a self-sufficient donation engine. VIEW THE AD International Vegans’ Voice for Animals: Excessive Gas An animal shelter run by a Polish branch of VIVA! International Vegans' Voice for Animals (Viva! Akcja dla Zwierzat) sets off a campaign that promotes dog adoptions. A series of radio spots written and produced in a style of pharmaceutical commercials show that a dog can be the man's best friend even in most awkward situations. The spots replicate the style of pharmaceutical commercials and a popular problem-solution approach. The campaign explores three most common forms of such ads: testimonial, short dialogue and medical condition illustrated with sound. Music was written and performed by a film and theatre composer - Marcin Mirowski. Spots will run until July, as spring and summer is a hot season for pet adoptions but also for unfortunate returns and abandonments. The airtime was donated by major nationwide stations: Radio Zet, Meloradio and TOK FM. Agency: Must Be Loud, WarsawPLAY THE GAS SPOT PLAY THE SNORING SPOT PLAY THE HAIR LOSS SPOT National Fire Service Of Poland : Vent Inspection Carbon monoxide detectors for many people are expensive. That is why we created a solution affordable for everyone. Thanks to Pepco, Lewiatan and ZÅote Tarasy we turned millions of leaflets into âvent inspection adsâ. Precisely 28 850 000 ads.VIEW THE AD |
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Dziadek do Orzechow has released this campaign for Women's Rights Centre.
Ogilvy, Warsaw has released Allegro's 2019 Christmas spot.