Seen and noted
In Latin America, we honor the memory of those who are no longer with us with flowers, that is why on November 1 (All Saints' Day) we created the first monument in memory of the victims of gender violence made with one of the most traditional flowers in the country, the "siempreviva" (always alive) flower.
VIEW OUTDOOR Burger King: Whopper Chase
During International Hamburger Day some people were still ordering something other than burgers, so we decided to surprise them with a free Whopper to celebrate Int Hamburger Day even if they didn't know about this special day by following their other food orders straight up to their homes.
Agency: Mullenlowe Guatemala Publicdad Comercial VIEW THE AD Corana Beer: This Is Not A City
Every year, 12.7 million tons of plastic waste burry the bottom of the sea, damaging our natural paradises. It is expected that by 2050 there will be more plastic than fish in the sea.Therefore to raise awareness and show people the problems that single-use plastic create, we transformed plastic waste into a submerged city capable of destroying the ecosystem.Finally, we encouraged people to log into plastic reality.com and join Corona's NET ZERO plastic footprint movement.
VIEW THE FIRST AD VIEW THE SECOND AD PLAY THE FIRST RADIO SPOT PLAY THE SECOND RADIO SPOT PLAY THE THIRD RADIO SPOT Adredaline Power:Working Vybz
RIDDIM is the Jamaican way of saying rhythm, and that's exactly what Adrenaline Power, Pepsicoâs energy drinks brand, brings in its new campaign 'Working Vybz', created specifically for this market. Produced alongside ROCKNROLLA, the branding, entertainment and audio visual production studio, in collaboration with Oriental Films, this is the companyâs second musical project for Jamaica and a new commitment by Adrenaline to continue to create entertainment content as a way of communicating its brand personality.
VIEW THE SPOT The Guatemalan Tourism Institute (INGUAT): The Anti Billboards
For many publicists is a dream that one of their pieces of work reaches out to Time Square in New York, the only place in the world where people, actually, travel to see advertising. How to sell and promote tourism of Guatemala, a small and beautiful country, there in one of the major cities on the planet? With that brief of The Guatemalan Tourism Institute (INGUAT) in mind, Ricardo Mendoza, Chief Creative Officer of d4 McCANN Guatemala, and his team thought that the greatest strength of Time Square was also its greatest weakness: saturation.
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El Taier DDB Centro, Guatemala has illustrated this print campaign for Save the Children.
VIEW THE BACKYARD AD VIEW THE STAIRS AD VIEW THE GIRLS AD Volkswagen: My Brothers Girlfriend
El Taier DDB Centro in collaboration with its client Continental Motors create the Automatic Distance Control campaign for Volkswagen in Guatemala. Each person has a sense that allows them to stay away from dangerous situations, and this is precisely what the new Volkswagen campaign aims to show. The launch took place at the end of March 2017 and comprises TV spots, print and outdoor advertising.
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d4 McCann, Guatemala has launched a series of four funny and provocative print ads for its client, Vive Condoms, to promote the brand's new "Climax Delay"version.
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Ministry of Culture of Guatemala: iMarimba Project
iMarimba is a movement led by the Guatemalan Ministry of Culture and Sports with the support of national culture representatives. It was created to promote Guatemalan culture around the world. The iPhone's default ringtone is named Marimba, which also happens to be Guatemala's national instrument and a symbol of its heritage and culture, iMarimba was created as a movement to ask Apple to change the name of the ringtone. Join the petition so that Apple renames their ringtone "Marimba" to "Marimba of Guatemala". Agency: Leo Burnett Guatemala
VIEW THE AD Pictionary : Cloud Sketch
4am Saatchi & Saatchi created an interactive billboard people to play with it.
Cloud Sketch, a real time game that invited people to play with their imagination and the clouds in the sky inside of a 12 by 12 meters giant Pictionary Frame. Our giant Pictionary was placed in a park where the clouds were well appreciated. The Pictionary had a digital display for people to interact with it, and under the hashtag #ISee (#YoVeo) people sent messages that can be read on the Pictionary's display indicating what they were imagining inside the frame. VIEW OUTDOOR Scotch Super Glue: ReStore
Scotch Super Glue 3M is the glue with the higher quality perception in Guatemala, but also the most expensive. It had trouble convincing a 70% of their target; which earn $500 per month, and make their decisions based on price and not quality. Agency: BBDO Guatemala
VIEW THE AD Kasperie: March Of Toys
In Guatemala, more than 1200 children a year vanish. More than 3 a day. To protest against that, BBDO Guatemala and Kasperle made the first March of Toys. Thousands of toys took Guatemala's main avenue and manifested under the motto "a missing child, an orphan toy"
VIEW OUTDOOR Santa Luca Lottery : The Value Of Seeing
Santa Lucia is a lottery that uses its revenues for the care and treatment of blind people of Guatemala. Blind people sell these lottery tickets, but scammers lie to them about the real denomination of the bills they use to pay. We developed a device that by tracking 10000 points recognizes and tells you through a earphone the value of bills. The lens is inserted behind the typical sunglasses. It passes unnoticed and doesn't risk their security on the streets. Now they not only see the value of bills, they see opportunities, they see autonomy, they see the value of seeing.Agency: BBDO Guatemala
VIEW OUTDOOR Modern women normally rush into their homes to deal, separate, pack and freeze the chicken from a convential chicken tray. With Separaditos, women wont have to rush anymore because the pieces are freshly frozen and individually packed so they dont have to fight the messy chicken tray any longer.Print ad from TBWA Guatemala. VIEW THE AD BBDO Guatemala has created a series of print ads for Cementos Progreso's Quick Dry Cement. VIEW THE 'RESCUE' AD VIEW THE 'ESCAPE' AD |
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