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Seen and noted

Stream and Tough Guy: The Press is Right

 WEB FILM   PORTUGAL    August 23, 2019 22:03
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb677e_0002.png&width=200"Stream and Tough Guy" is a brand new Creative Shop out of Lisbon, Portugal. To launch the agency, Joao Ribeiro (Managing Partner) went as a contestant on the TV Show "The Price is Right", the most watched late afternoon show in Portugal, in an effort to get on brand's radars. How? Well, there's a very well known segment on the show where contestants get to send their best regards to friends and family who might be watching. So, unbeknownst to the show's production, Joao sent his best not to people he knows but to people he wants to meet (Marketing Leads for big brands).


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Wook: Knight

 OUTDOOR   PORTUGAL    July 25, 2019 11:03 (Edited: July 25, 2019 21:03)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Jul/tn_106487_1563822749_Wook Knight 2.jpg&width=200To celebrate the 20th anniversary of Wook, Portugal's biggest online bookstore, a new outdoor campaign created by Coming Soon Lisboa (the new agency founded by creative duo Marcelo Lourenco and Pedro Bexiga) has started this week with three different themes - each one dedicated to a classic book genre: horror books, historic books and love stories.



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McDonalds: Imagine

 POSTERS   PORTUGAL    July 05, 2019 11:42
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FJul%2Ftn_106020_1562262241_Oreo+Caramel.jpg&width=200Imagine your own McFlurry with your favorite toppings.

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AMCV: Watch Your Tone

 PRINT   PORTUGAL    June 04, 2019 20:31
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FJun%2Ftn_105302_1559574849_AMCV-FirstSigns.jpg&width=200Print campaign created to AMCV (association of women against violence) to help prevent physical violence from what may be its first signs: words.
Agency: Fuel, Lisbon

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Zippy: One Big Family

 WEB FILM   PORTUGAL    May 30, 2019 20:58
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb7aa4_0001.png&width=200To celebrate International Children's Day, ZIPPY managed to get together a very special group of kids. The casting criteria wasn't your typical appearance or gender but a very different one. The names of the kids should make up the lyrics to "Lean on Me" by Bill Withers.
Agency: This is Pacifica Design Studio + Stream and Tough Guy Advertising


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TUR4all Portugal: Wheelchange Tours

 INTERACTIVE   PORTUGAL    May 17, 2019 22:19
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd296f_0000.png&width=200There are many ways to make tourism more inclusive. This could be one of them: a system that allows you to couple a wheelchair with a bicycle. With it, a person with reduced mobility can become a tourist guide. The prototype - created with a piece made in Spain that allows wheelchairs to be attached to bicycles - was presented in March by the Portuguese Secretary of State for Tourism, as part of the Bolsa de Turismo de Lisboa investment programme. Ana Mendes Godinho considers this idea - born from an FCB Lisboa insight - as "meeting all the requirements to be materialized."


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Continente: Paper Receipts

 TV   PORTUGAL    May 08, 2019 21:40
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F94743_0000.png&width=200Coupons, paper receipts and plastic loyalty cards are so last century.
In the 21st century, we have apps. Continente, the leading retailer in Portugal, just launched a new campaign starring Herman Jose, one of the biggest Portuguese tv stars and comedian, to communicate all the new features of the Continente Loyalty app. Everything just seems, well, a thing of the past.
Agency: Fuel, Lisbon

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Harmony: Tornado

 PRINT   PORTUGAL    May 08, 2019 21:11 (Edited: May 09, 2019 07:11)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/May/tn_104260_1557309557_tornado_cannes.jpg&width=200Tornado by Harmony, it's a condom that increases sexual pleasure. It's tornado tip and large numbers of stretch marks, create a different sensation in bed, that's able of bringing "real life" tornado's to people's bed's. So, willing to capture the personal feel and power of an orgasm, we partnered with an illustrator that is well-known for it's stylishly old-school feel, in large part because he draws most of the illustrations by hand, scanning in later to add color. The result is a beautiful real life Tornado, embodied by a couple in bed as a metaphor for how powerful an orgasm can be. FCB Lisboa

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Animalife: Karma

 WEB FILM   PORTUGAL    April 30, 2019 10:46
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7ca39_0000.png&width=200Since the 2008 crisis in Portugal, a lot of people had financial problems. Unfortunately that meant cuts including abandoning pets, that has drastically increased in our country. Only in 2018 the number of abandoned dogs reached more than 14.000.
In order to alert the Portuguese population to this problem, Havas, Portugal, created a film for Animalife charity that speaks to their hearts and sense of guilt.


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SL Benfica Family Pack: As Long As There’s Love.

 TV   PORTUGAL    April 25, 2019 18:47
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6ea1a.png&width=200It doesn't matter how the family is, as long as there's love.
Football is a male-dominated culture. And where there's too much testosterone, there's often a lack of tolerance and diversity, creating an uncomfortable environment for families that love the game but feel uneasy going to stadiums. With 78% of its members being male, Benfica - the biggest club in Portugal - decided to do something about it: Agency: O Escritorio


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wwf: The Longest Live Streaming Ever

 INTERACTIVE   PORTUGAL    April 02, 2019 18:07
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FApr%2Ftn_103247_1554169069_WWF.jpeg&width=200A plastic bottle takes more than 450 years to decompose. To show everyone, WWF is showing its decomposition in real time, in the longest live streaming ever. The livestream was launched during the earth hour, on the main square of Lisbon with the presence of several city officials and media outlets. The objective of the livestream, that will last 450 years, is to raise awareness to the growing problem of plastic pollution., and to raise 400.000 signatures for a petition that will be presented to key global leaders at the United Nations meeting on the environment. Agency: NOSSA, Lisbon

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Young Lions Portugal: Marketeer

 PRINT   PORTUGAL    February 19, 2019 19:30
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FFeb%2Ftn_101796_1550519165_Mupi_237x348_Rosa.jpg&width=200FullSIX have created these ads for Young Lions, Portugal

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SIC Noticias: BULLFIGHT

 PRINT   PORTUGAL    February 13, 2019 06:04
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FFeb%2Ftn_101497_1549982993_SIC-NEWS_BULLFIGHT_ENG.jpg&width=200SIC Notícias is the Portuguese leading news channel. For its repositioning, we created a new brand concept and the launch campaign signature based on the most controversial themes of the day. Subjects that divided the public were approached from different perspectives, providing the viewer a complete and effective context for the whole story. Agency: Moon, Lisboa

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Josefinas: I Fell Down the Stairs

 PRINT   PORTUGAL    February 13, 2019 05:51 (Edited: February 13, 2019 16:51)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/8179c.png&width=200"Collections" is a graphic campaign for Josefinas, the Portuguese footwear brand. Created by Coming Soon Lisboa and illustrated by British artist Jacqueline Bissett, "Collections" was launched during New York Fashion Week.


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McDonald's: Double Big Mac

 TV   PORTUGAL    January 10, 2019 07:36
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2279c.png&width=200Double Big Mac. Double Big. Double Joy. Agency: TBWA Lisboa

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MINI: Wishes

 OUTDOOR   PORTUGAL    December 30, 2018 08:13
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FDec%2Ftn_99247_MINI_happy+new+year.jpg&width=200Bates Portugal / Y&R Group have created this ad for BMW Group

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Carlsberg: This Sweater Has a Trick Up Its Sleeve

 INTERACTIVE   PORTUGAL    December 30, 2018 08:07
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdd6bf.png&width=200Carlsberg created the only sweatshirt that everyone will want to receive this Christmas. The first sweatshirt you can use.... to get Carlsberg for free. The Sweatercard has contacless technology embbeded into its sleeve and it’s the perfect gift to those who want to get in the Christmas spirit and into the bar. You just have to pull the sleeve to the payment terminal and enjoy what is probably the best beer in the world. Easy ain’t it? Agency: NOSSA

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City of Viseu: Wi-Fi

 PRINT   PORTUGAL    December 19, 2018 10:59
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FDec%2Ftn_99180_viseu_xmas_wifi_bestads.jpg&width=200Free Wi-Fi hotspots are now available in the city center of Viseu. Agency: Opal

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NOS: The Magic Box

 TV   PORTUGAL    December 14, 2018 15:54
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa8b25_0001.png&width=200NOS, the major Portuguese Telecom, presents its new Christmas film "The Magic Box". In just a few days, this touching story, which depicts an unexpected friendship between a boy and a little mouse, has thrilled the Portuguese people and has been watched by more than 2 million people in social media. The Magic Box is a powerful metaphor for the brand’s role in people's lives and, above all, how the magic of Christmas happens when we believe in it.
This ad was directed by Marco Martins via Ministério dos Filmes, with original music by Nuno Maló, for Havas Portugal.

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Visit Portugal: Urban Festivals

 TV   PORTUGAL    November 30, 2018 20:55
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd10b7.png&width=200Don’t skip town, rock your coolest outfit and surrender to the best music you can find. Urban Music Festivals in Portugal. All year long. Agency: Partners

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Vodafone: Stepmother

 TV   PORTUGAL    November 29, 2018 20:43
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd1428_0003.png&width=200The word “stepmother”, is filled with prejudice. It invokes the universal imaginary of the witchy mother, the evil female figure often portrait in childrens’ literature and movies. However, assuming that all stepmothers are evil is just a misleading stereotype. Throughout the world, there are certainly a lot of stepmothers who put a great amount of time, attention and love raising stepchildren as if they were their own. These women have the enormous ability to accommodate in their hearts, not only their biological children, but also children from other women.
Agency: J. Walter Thompson, Lisbon


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Jumbo: The One Tooth beaver

 TV   PORTUGAL    November 23, 2018 10:33
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa7d36_0000.png&width=200Jumbo, one of the main retailers in Portugal, wanted to show that making someone happy this Christmas, doesn’t cost much. Even a one tooth beaver can do it.
Agency: McCann, Lisbon

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World Day of Remembrance: Roads Have Stories

 TV   PORTUGAL    October 31, 2018 21:00
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffa84d.png&width=200Roads have stories. Not all with happy endings.
Death and injury from road traffic is a public health problem worldwide. And this story shows how we can lose everything – a whole life – in the blink of an eye. Agency: FCB, Lisbon


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Festival Bang: Priest

 TV   PORTUGAL    October 25, 2018 12:13
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fcbdbd_0001.png&width=200Priest” is the latest work from the new Portuguese agency “Coming Soon”. Created to launch 2th Bang Festival - an event totally dedicated to pop culture, movies, comic books, fantasy and science fiction, “Priest” is based on the fact that everyone can be a nerd nowadays. And they can do it with pride, with Marvel and their superheroes blockbusters dominating the movies, with Game of Thrones being the most talked TV show today or with President Obama saying that he is also a true trekkie and a great fan of Conan, the Barbarian. The Festival Bang 2018 will be held in Lisbon next Saturday.
You’re most invited.


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easyJet: The Biggest Challenge

 WEB FILM   PORTUGAL    October 13, 2018 11:12
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fcca37_0000.png&width=200Becoming a pilot is very challenging. But when we look at the numbers, only 5% of them are women. So the biggest challenge is being born a woman. To change this and encourage more women to become pilots, easyJet has launched the Amy Johnson Flying Initiative and, to promote it, a global campaign on International Day of the Girl Child. Because when we’re children, it’s easy to be anything we imagine.
Agency: Uzina, Lisbon

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Betpt: Only On Friday

 TV   PORTUGAL    October 09, 2018 07:23
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F94e20_0000.png&width=200Every Friday, Bet.pt launches a promotion with the best odds. Odds so good, that some people don’t even bother to wake up on any other day. To prove it, NOSSA, a Lisbon based agency, created a campaign where you could try to wake him up.

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McDonald's: The Maestro's Final Chord

 OUTDOOR   PORTUGAL    October 02, 2018 18:49
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F30b4b.png&width=200McDonald’s turns an outdoor into an orchestra to say goodbye to their Maestro. In Portugal, the Maestro product range is giving place to the Signature Collection. To celebrate Maestro’s goodbye, McDonald’s Portugal allowed anyone to conduct an orchestra. Through motion recognition technology, the audience could interact with the outdoor using their hands, like a real conductor, making the burger literally dance to the music. Agency: FullSIX


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McDonald's Portugal: Maestro Music Box

 AMBIENT   PORTUGAL    September 20, 2018 09:56
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff8b68_0001.png&width=200McDonald´s Portugal is saying goodbye to Maestro by transforming a burger box into a music box. The Maestro, a sale success in Portugal, will give its place to a new range of products. To mark this depart, surprise consumers and allow everybody to say goodbye to their favorite burger, McDonald’s Portugal transformed Maestro boxes’ in real music boxes. A lighting sensor and a small soundsystem were placed in a fake box top. When open, the box played Mozzart’s classics. Agency: FullSIX

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Queer Lisboa 22: Pride Moms

 TV   PORTUGAL    September 12, 2018 20:07
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdc3bf_0000.png&width=200Queer Lisboa is one of the most respected LGBT film festival in Europe. And this year the festival has a new campaign named “Pride Moms”. According to Marcelo Lourenço and Pedro Bexiga, the creative team responsible for the campaign - "Nothing is more important for those who assume their homosexuality than having the support of the family - especially their mothers. That’s why this year we would like the campaign to be a tribute to these "pride moms" that support their gay children. More than simple advertising, we would like the campaign to be an instrument to combat prejudice and promote inclusion.


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Gaes hearing Centers: Garden

 PRINT   PORTUGAL    August 22, 2018 20:28
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FAug%2Ftn_96559_ad_gaes_garden.jpg&width=200Awareness Campaign about hearing loss.

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Portuguese Paralympic Committee: Dreams

 TV   PORTUGAL    July 14, 2018 14:31
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fee3dc_0001.png&width=200When a child with a disability decides to chase the dream of becoming a Paralympic athlete, they will face all of sports challenges and then some. This film, with actual athletes, tries to show precisely this: what it is like to chase and reach the almost (but only almost) impossible objective.

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Saida de Emergencia: Silly

 TV   PORTUGAL    May 17, 2018 19:23
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F94dd1_0000.png&width=200"The Book of Children Great Rights" is Marcelo Lourenco's (Fuel Lisbon's ECD) first book It's a children's book about the right of every child to discover how to use the imagination something that this generation of kids, born and raised with iphones and tablets, begins to lose.To introduce the book, Saida de Emergencia Publishing House created this little web film where according to the author no dads were in the making of this film.

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AHDPA : Love

 TV   PORTUGAL    May 16, 2018 21:18
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F36fd4.png&width=200According to the OCDE (Organization for Economic Cooperation and Development) report "Health at a Glance 2017", Portugal is the 4th country of the OCDE with more cases of dementia per one thousand inhabitants. More than 5% of the Portuguese population ages 65 and older has Alzheimer's, and it is estimated that this number will triple by 2050. Taking care of an elderly who suffers from Alzheimer's depends on many factors and AHDPA deals with a lot of people who feel lost, not knowing how to take care of a relative with the disease. Agency: Havas, Portugal


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The Tree Of hope

 AMBIENT   PORTUGAL    May 14, 2018 20:57
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3658b.png&width=200In 2017 Portugal was devastador by the largest fire surge in the history. More than 100 deaths.To prevent this tragedy from happening again the President of Portugal challenged the Portugueses: "Do not let this tragedy be forgotten."
And we made the Tree of Hope.A burnt tree from the fire turned upside down, in the shape of a root, gave birth to a small pine tree that symbolises the hope for a greener country.All the trees were collected from Arganil, Pedrogao Grande, Oliveira do Hospital and Leiria (places devastated by the fires).

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ACA-M Self-Mobilized Citizen’s Association: Confession

 RADIO   PORTUGAL    May 09, 2018 17:44
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200If reckless driving is the cause of a car crash, it's not an accident. It's a crime. From this insight, FCB Lisbon created a new radio campaign for ACA-M (Self-Mobilized Citizen's Association) to make listeners aware of the consequences of reckless driving. To do this, the radio spots featured drivers calling the police and pleading guilty to car crashes that would happen in the near future due to their imprudence.

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Vieira: The Taste Of Our History

 WEB FILM   PORTUGAL    May 05, 2018 17:37
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F63763_0001.png&width=200The film is a metaphor for Vieira de Castro and its products' presence in the consumers' everyday lives, thus portrating the last 75 years of a company that bets on the future and that seeks to maintain itself as a national business reference.

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Banco CCT: Piggy Bank View

 PRINT   PORTUGAL    May 04, 2018 09:05
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FMay%2Ftn_94132_BANCOCTT_PIGGYBANK_BOAT.jpg&width=200How many of us have tried to look through the thin hole on top of the classic piggy bank? When we are saving for something we really want, we’re looking forward to accomplish our goal. And sometimes we are so very close we can almost see it.

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Unicef: Watch

 PRINT   PORTUGAL    May 01, 2018 10:21
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FApr%2Ftn_94042_Watch.jpg&width=200Helping hundreds of children doesn't need to be that hard as illustrated in this Unicef print campaign via Tux & Gill, Lisbon Portugal.

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Criam: Blood of Your Blood

 WEB FILM   PORTUGAL    April 28, 2018 17:43
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9ac34_0004.png&width=200LobbyProductions have created this spot for Criam

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BMW M Series: Nearly There

 PRINT   PORTUGAL    April 28, 2018 17:15 (Edited: April 29, 2018 03:15)
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