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Seen and noted

McDonald's: Lighthouse

 TV   PORTUGAL    December 13, 2020 18:45 (Edited: December 14, 2020 05:45)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/8d6d9.png&width=200With a bit of imagination, you can always make a magic Christmas happen for the ones you love. And McDonald's is there to help.
Enjoy the latest TBWA Lisbon holiday ad for McDonald's Portugal.

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FOX: The Walker Social Media

 INTERACTIVE   PORTUGAL    November 27, 2020 06:52 (Edited: November 27, 2020 17:52)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/bd458_0001.png&width=200Hi5 was a famous Portuguese social network in the 2000s. Today, it's like a graveyard full of forgotten profiles.

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CM Oeiras: Cupcake

 PRINT   PORTUGAL    November 09, 2020 21:40
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FNov%2Ftn_120073_1604921814_cupcake.jpg&width=200Awareness campaign for dog waste collection. Oblivious to the seriousness of the problem, many dog owners continue to let animals defecate in public space, without subsequently collecting the waste. A problem affecting the whole community.Our challenge was to show, in a visually strong and impactful way, the problem magnified: when our children encounter dog waste. Exploring the children’s view of the world and the way the experience new things

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Portuguese Assoc.Pf Cerebral Palsy: Filled By Palsy

 AMBIENT   PORTUGAL    November 05, 2020 06:54
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fba551_0004.png&width=200Every year, Portuguese People can donate 0,5% of their tax return to an NGO without any cost to them. But even so, NGO's like APCL struggle to find donations because the Portuguese don't know how to do their taxes on their own.In order to change that, we created a team of palsy accountants, trained by certified CPAs, that helped people fill their taxes in exchange for the assignment of their zero point five percent donation to APCL.

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Speedy Handy: Always Be Ready

 PRINT   PORTUGAL    September 30, 2020 12:43
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FSep%2Ftn_118685_1601291677_ADSOUL_SpeedyHand.jpg&width=200Looks like a Western shootout in this print ad from Adsoul, Portugal

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Queer Lisboa: Cowboys

 TV   PORTUGAL    September 21, 2020 21:33 (Edited: September 22, 2020 07:33)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/bfcb9_0000.png&width=200Queer Lisboa is one of the most important queer film festivals in Europe. In this year’s edition, the first to happen during the Covid 19 pandemic, the campaign brings a love story adapt to the days of social distancing days which we live.

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Jeep / World Surf League: Yellow

 TV   PORTUGAL    August 17, 2020 19:00
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe8f7e_0001.png&width=200Gerard de Thame teamed up with Publicis Sapient, Jeep and World Surf League to create the Jeep 'Yellow' spot. The ultimate prize for surfers who compete in the WSL is the Yellow Jersey. Mutt Films spot features four of the world's top surfers who are also sponsored by Jeep on their journey to competition. In this each surfer sees yellow wherever they go. The surfers consist of Nikki van Dijk, Filipe Toledo, Malia Manuel and Jordy Smith. The spot was made to highlight Jeeps partnership with the WSL and the amazing athletes Jeep sponsors.

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Pornhub: #EndTheOrgasmGap

 INTERACTIVE   PORTUGAL    August 11, 2020 21:48
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd786b.png&width=200We are all about pleasure. The more the better! When we discovered studies showing that on average 40% of straight women don't orgasm during sex with their partners, we felt we had to intervene. It seems that straight men are leaving lots unfinished business in the bedroom and that's why we gave them a little stimulus our #EndTheOrgasmGap campaign.
Agency: BAR Ogilvy

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Samsung Galaxy : Unstoppable Dance

 AMBIENT   PORTUGAL    August 02, 2020 13:46
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1cb7b.png&width=200Samsung partnered with Associação Salvador, a portuguese NGO for the disabled, to create a TikTok dance to be danced on a wheelchair. Everyone can join the dance with a common chair and upload their videos on tiktok. The campaign is a fundraising for the association and its part of the GalaxyA global platform #AwesomeIsForEveryone.

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Lidl: The Tennis Match

 TV   PORTUGAL    July 26, 2020 14:05 (Edited: July 27, 2020 00:05)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/41998_0003.png&width=200Lidl is a German supermarket chain that has a very loyal fanbase. In fact, a few customers can advocate LIDL a bit too passionately.So Lidl Portugal was inspired by these clients for the brand's newest campaign.Under the claim "No one sells us like our costumers", the campaign humorously depicts two clients explaining the supermarket's advantages to their friends, as they turn slowly into Lidl employees.The campaign was created by Portuguese creative agency o escritorio.

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WWF: Pyros Collection

 TV   PORTUGAL    July 18, 2020 16:14
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa5f36.png&width=200Every summer, wildfires burns a huge portion of Portuguese forests. However, when the winter comes, the problem is forgotten.We challenged a renowned architect to transform burnt wood into unique items of furniture, so the tragedy of the wildfires is never forgotten. It is a unique collection meant to cause the opposite feeling of traditional design: discomfort.

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Compal: The Sun Rises Over My Land

 TV   PORTUGAL    July 18, 2020 16:09
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb5bf5_0002.png&width=200In Portugal, we worked the fields to the rhythms of traditional songs. This way we coordinated the plowing and work flow of the land. These melodies have mostly been lost to time, but Compal, the largest natural juice brand in Portugal, wanted to restore tradition. So field and factory workers sang together in unison. A song from other times made now.

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Maianga: The Sun

 WEB FILM   PORTUGAL    June 03, 2020 22:27
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa33f6_0003.png&width=200Junior Lisboa have created this spot for Maianga

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Absorvit: Be Prepared

 INTERACTIVE   PORTUGAL    May 28, 2020 20:17
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FMay%2Ftn_115997_1590662788_Curve.jpeg&width=200Staying at home for weeks takes its toll on your mental health. Be prepared.
Digital display ads for Absorvit vitamins.
Agency: Pepper

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Madeira Tourism Board: Stay At Home For Now

 TV   PORTUGAL    May 25, 2020 20:26
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fefbfa_0000.png&width=200Madeira Tourism Board urges people to keep dreaming of travel but to 'Stay At Home For Now'.
Agency: Urbanistas, Portugal.

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ActivoBank: The First Thing

 TV   PORTUGAL    May 25, 2020 20:03
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffbefc_0002.png&width=200On Portugal's last days of lockdown, ActivoBank introduced a new digital campaign with a simple but powerful concept - what's the first thing you're going to do when the lockdown is over? The campaign tried do answer this with several web films featuring ordinary things like walking on the beach, having an espresso or a beer, going on a road trip or hugging someone dear to you. According to Marcelo Lourenco, ECD at Coming Soon Lisboa - the agency behind the campaign - "Each spot reminds us about a time when we took for granted the most simple things - which are exactly what we're missing the most right now".


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The Portuguese General Health Committee: One Voice

 INTERACTIVE   PORTUGAL    May 07, 2020 11:15
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbff01_0000.png&width=200The Portuguese General Health Committee and LOLA-NORMAJEAN have brought together four major Portuguese broadcasters the RTP, SIC, TVI and CMTV in an unprecedented event where news anchors from each station will deliver the headlines under the same motto: 'WE ARE ALL ONE VOICE'. The initiative aims to put competition aside in order to fight the pandemic, setting an example of union and maximising the opportunity for all Portuguese people to receive important information that may help save lives.

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Leya: Alice

 PRINT   PORTUGAL    May 05, 2020 21:35
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FMay%2Ftn_115254_1588597745_01Alice.jpg&width=200Campaign for a Portuguese online bookstore, released during the 5 weeks lockdown caused by the Covid-19 pandemic.
BAR Ogilvy, Lisbon

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Sol Propaganda : Game Of Life

 TV   PORTUGAL    April 30, 2020 10:05
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8dfc2_0000.png&width=200We are Sol Propaganda, an advertising agency in Maringa, Parana, Brazil. We created and produced in-agency (while each of us is in home office) this commercial which is running in local TV stations and social media (obviously, with captions in Portuguese), about keeping our distance.

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WeWillWin

 TV   PORTUGAL    April 22, 2020 10:54
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3049f_0001.png&width=200To all the health care workers and other professionals who keep working like true heroes, David Beckham, Diego Maradona, Pelé, Samuel Eto'o, Zinedine Zidane, Gerard Pique and so many more football stars applaud you. Agency: VMLY&R Lisbon.

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World Health Organization: COVID-19 Flags, 1

 PRINT   PORTUGAL    April 06, 2020 19:53
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FApr%2Ftn_114335_1586141752_Covid19+Flags1.jpg&width=200Don't be part of these numbers #StayHome.
Agency: Wunderman Thompson, Lisbon.

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Limiano: War In Pyjamas

 WEB FILM   PORTUGAL    April 05, 2020 14:58
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9c31f_0004.png&width=200The War in Pajamas: This film was shot while Portugal was and still is on lockdown. Remotely directed and produced by a team that only relied on drones and real families filmed themselves using their smartphones. All script concept, production, casting, VO recording and post production was done remotely without any of the team members having been together.

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Kayzer Ballet: The VIRUS

 TV   PORTUGAL    March 25, 2020 20:59
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff0aec_0000.png&width=200The Kayzer Ballet has released this dance film titled 'The VIRUS' reminding people there is always hope in these hard times.

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Turismo de Portugal: Can't Skip Hope

 TV   PORTUGAL    March 25, 2020 20:57
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F21567_0002.png&width=200It's time to stop. It's time to take a break, for the good of the world. In the meantime, Turismo de Portugal can dream for the great days to come. We're in this together.
Agency: Partners Portugal.

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Mola: Quarantine

 WEB FILM   PORTUGAL    March 19, 2020 21:57
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd5fca_0000.png&width=200How to make an ad film under quarantine curfew? Mola - one of the most important post-production company in Portugal, explains how.
Agency: Coming Soon Lisboa

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Time Out Magazine: Share a table

 PRINT   PORTUGAL    March 06, 2020 23:09
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FMar%2Ftn_113322_1583490567_TimeOut-Lisboa_ShareATableRED.jpg&width=200Time Out is a pioneering magazine published in 327 cities in 58 countries. It has long held a special status as the go-to source of inspiration on food and entertainment for both locals and visitors alike. This insight drove the creation of our campaign, that challenges the viewers to ditch the newsfeed and instastories in exchange for some old friends checking out a new restaurant. And Time Out knows all the best ones.
Agency: VMLY&R, Lisboa

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Samsung: A 943 km photo

 TV   PORTUGAL    February 15, 2020 22:34 (Edited: February 16, 2020 09:34)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/5c613_0001.png&width=200To launch the new Galaxy S10, we've created the first panoramic view of the Portuguese coastline.
Agency: Uzina, Lisbon.

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ILGA: Coming Outdoor

 OUTDOOR   PORTUGAL    February 06, 2020 07:48
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F83cee.png&width=200Representation does matter. That’s why ILGA (Lesbian, Gay, Bisexual, Trans and Intersex Intervention) decided to take over the streets of Lisbon with a simple yet powerful advertising outdoor idea: adding the structure of a closet to a traditional billboard. Many people came out of the closet celebrating diversity and occupying the public space with all forms of love. Agency: FCB Lisbon

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Expresso Newspaper: CAR

 PRINT   PORTUGAL    January 23, 2020 16:52
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FJan%2Ftn_112161_1579711598_EXPRESSO_NEWSPAPER_CAR.jpg&width=200Expresso is the Portuguese leading newspaper. This campaign was created by Moon, Liboa, to draw attention to the challenges of the new decade. And because to ignore the present is to ignore the future, there are questions that must be asked and answers that need to be given. Through Expresso's reference journalism, readers will have content to think and anticipate a changing world.

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MEDIS by AGEAS: The Visit

 TV   PORTUGAL    January 21, 2020 12:14
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F184fd_0003.png&width=200Cancer care insurance doesn't make things easier. But it makes them less hard. In cancer-related illnesses, having good health insurance doesn't make it easier. But it helps to not make them harder. Starting with this, VMLY&R created a story where a family is faced with the disease. And yet, it gives a twist of both the unexpected and inspiration, showing a light moment in a dark situation. Medis is one of Portugal's leading health insurance companies and part of the AGEAS group. For the first time, the company needed to communicate their new cancer care insurance policies.


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Audi: Christmas Traffic Lights

 OUTDOOR   PORTUGAL    January 03, 2020 21:33 (Edited: January 04, 2020 08:33)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/30f11.png&width=200The Holidays are one of the most dangerous times of the year to be on the road, with more accidents and more casualties than any other time of the year in Portugal. To raise awareness for that fact, Audi, in partnership with the city of Cascais, decided to turn a distraction into a solution, and synchronized the Christmas Lights with the traffic lights to create Christmas Traffic Lights. Installed in one of the busiest streets in Portugal during this season, the 6 giant candy canes and christmas ornaments create a tunnel of lights that warns the drivers and protect the pedestrians while they cross the road.
Agency: NOSSA


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SOS VOZ AMIGA : Phone Call

 WEB FILM   PORTUGAL    December 23, 2019 23:47
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdcfa4_0000.png&width=200SOS VOZ AMIGA is the oldest suicide prevention hotline in Portugal.
Agency: Coming Soon, Lisboa

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Portuguese League Against Cancer: 2 Out of the Game

 AMBIENT   PORTUGAL    December 04, 2019 20:30
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F216ac_0000.png&width=200Benfica football team went into a major match with only 9 players to raise awareness about how 2 out of 11 men are diagnosed with prostate cancer.
Agency: Lola Normajean, Lisboa.

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NOS: The Discovery

 TV   PORTUGAL    November 25, 2019 22:09
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe8492_0000.png&width=200A Christmas story about a little girl that never ceased to believe in the magic of the season. Even more when the girl thinks she has spotted the real Santa Claus.
Agency: Havas, Lisbon

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4 Hands Festival: Unicorn

 TV   PORTUGAL    November 21, 2019 21:43
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F25d90.png&width=200A simple, funny and impactful film campaign advising all the scriptwriters about the horrific consequences of writing clichés.

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Legend Bikes: Ridiculous

 PRINT   PORTUGAL    October 16, 2019 09:29
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FOct%2Ftn_109940_1571124620_Afs_50x70_EN4.jpg&width=200Most bike riders don't use helmets because they feel they look ridiculous. Well.. we inverted the thought by showing that what is ridiculous is to put their life in danger. And we showed that in a fun light way.
Agency: RAW Studio

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Hollywood Channel: Hollywood In Concert

 OUTDOOR   PORTUGAL    September 18, 2019 14:12 (Edited: September 19, 2019 00:12)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Sep/tn_109062_1568724445_02_HWDinCONCERT_DELOREAN_ING.jpg&width=200Hollywood Channel hosts in Comic Con Portugal through Lisbon Film Orchestra, a huge show called Hollywood In Concert, where people can "travel" with the greatest music from classic movies.
Agency: Moon, Lisbon

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Queer Lisboa: Aunties

 TV   PORTUGAL    September 12, 2019 09:01 (Edited: September 12, 2019 19:01)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/802fb_0000.png&width=200Queer Lisboa is one of the most important queer film festival in Europe. Since 2010, the creative duo Marcelo Lourenco and Pedro Bexiga are the creative minds behind Queer Lisboa's ad campaigns. From movie homages like "Mister Pink" and "Pride Heart" to awesome funny spots like “Coming Out” and “Welcome”, Queer Lisboa adverts were among the most awarded spots in Portuguese advertising.

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Mercedes-Benz GLA: For The Journey That Follows

 TV   PORTUGAL    September 02, 2019 21:37
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc7b00_0003.png&width=200A new spot for Mercedes-Benz plays with the idea of destiny, coincidences and a "deja-vu" type of feeling, leaving space for an open interpretation from the viewer. The red GLA appears in different situations and locations around the city, reinforcing the idea that it's a car that seems to be destined for you. Sur-Film serviced the new Mercedes Benz Gla spot shot in Lisbon, Portugal. The company partnered up with It's Us and helped create a classy, cinematic advertisement for a classy, cinematic car.

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Stream and Tough Guy: The Press is Right

 WEB FILM   PORTUGAL    August 23, 2019 23:03
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb677e_0002.png&width=200"Stream and Tough Guy" is a brand new Creative Shop out of Lisbon, Portugal. To launch the agency, Joao Ribeiro (Managing Partner) went as a contestant on the TV Show "The Price is Right", the most watched late afternoon show in Portugal, in an effort to get on brand's radars. How? Well, there's a very well known segment on the show where contestants get to send their best regards to friends and family who might be watching. So, unbeknownst to the show's production, Joao sent his best not to people he knows but to people he wants to meet (Marketing Leads for big brands).


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