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Seen and noted

Maianga: The Sun

 WEB FILM   PORTUGAL    June 03, 2020 21:27
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa33f6_0003.png&width=200Junior Lisboa have created this spot for Maianga

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Absorvit: Be Prepared

 INTERACTIVE   PORTUGAL    May 28, 2020 19:17
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FMay%2Ftn_115997_1590662788_Curve.jpeg&width=200Staying at home for weeks takes its toll on your mental health. Be prepared.
Digital display ads for Absorvit vitamins.
Agency: Pepper

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Madeira Tourism Board: Stay At Home For Now

 TV   PORTUGAL    May 25, 2020 19:26
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fefbfa_0000.png&width=200Madeira Tourism Board urges people to keep dreaming of travel but to 'Stay At Home For Now'.
Agency: Urbanistas, Portugal.

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ActivoBank: The First Thing

 TV   PORTUGAL    May 25, 2020 19:03
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffbefc_0002.png&width=200On Portugal's last days of lockdown, ActivoBank introduced a new digital campaign with a simple but powerful concept - what's the first thing you're going to do when the lockdown is over? The campaign tried do answer this with several web films featuring ordinary things like walking on the beach, having an espresso or a beer, going on a road trip or hugging someone dear to you. According to Marcelo Lourenco, ECD at Coming Soon Lisboa - the agency behind the campaign - "Each spot reminds us about a time when we took for granted the most simple things - which are exactly what we're missing the most right now".


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The Portuguese General Health Committee: One Voice

 INTERACTIVE   PORTUGAL    May 07, 2020 10:15
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbff01_0000.png&width=200The Portuguese General Health Committee and LOLA-NORMAJEAN have brought together four major Portuguese broadcasters the RTP, SIC, TVI and CMTV in an unprecedented event where news anchors from each station will deliver the headlines under the same motto: 'WE ARE ALL ONE VOICE'. The initiative aims to put competition aside in order to fight the pandemic, setting an example of union and maximising the opportunity for all Portuguese people to receive important information that may help save lives.

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Leya: Alice

 PRINT   PORTUGAL    May 05, 2020 20:35
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FMay%2Ftn_115254_1588597745_01Alice.jpg&width=200Campaign for a Portuguese online bookstore, released during the 5 weeks lockdown caused by the Covid-19 pandemic.
BAR Ogilvy, Lisbon

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Sol Propaganda : Game Of Life

 TV   PORTUGAL    April 30, 2020 09:05
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8dfc2_0000.png&width=200We are Sol Propaganda, an advertising agency in Maringa, Parana, Brazil. We created and produced in-agency (while each of us is in home office) this commercial which is running in local TV stations and social media (obviously, with captions in Portuguese), about keeping our distance.

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WeWillWin

 TV   PORTUGAL    April 22, 2020 09:54
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3049f_0001.png&width=200To all the health care workers and other professionals who keep working like true heroes, David Beckham, Diego Maradona, Pelé, Samuel Eto'o, Zinedine Zidane, Gerard Pique and so many more football stars applaud you. Agency: VMLY&R Lisbon.

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World Health Organization: COVID-19 Flags, 1

 PRINT   PORTUGAL    April 06, 2020 18:53
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FApr%2Ftn_114335_1586141752_Covid19+Flags1.jpg&width=200Don't be part of these numbers #StayHome.
Agency: Wunderman Thompson, Lisbon.

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Limiano: War In Pyjamas

 WEB FILM   PORTUGAL    April 05, 2020 13:58
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9c31f_0004.png&width=200The War in Pajamas: This film was shot while Portugal was and still is on lockdown. Remotely directed and produced by a team that only relied on drones and real families filmed themselves using their smartphones. All script concept, production, casting, VO recording and post production was done remotely without any of the team members having been together.

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Kayzer Ballet: The VIRUS

 TV   PORTUGAL    March 25, 2020 19:59
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff0aec_0000.png&width=200The Kayzer Ballet has released this dance film titled 'The VIRUS' reminding people there is always hope in these hard times.

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Turismo de Portugal: Can't Skip Hope

 TV   PORTUGAL    March 25, 2020 19:57
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F21567_0002.png&width=200It's time to stop. It's time to take a break, for the good of the world. In the meantime, Turismo de Portugal can dream for the great days to come. We're in this together.
Agency: Partners Portugal.

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Mola: Quarantine

 WEB FILM   PORTUGAL    March 19, 2020 20:57
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd5fca_0000.png&width=200How to make an ad film under quarantine curfew? Mola - one of the most important post-production company in Portugal, explains how.
Agency: Coming Soon Lisboa

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Time Out Magazine: Share a table

 PRINT   PORTUGAL    March 06, 2020 22:09
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FMar%2Ftn_113322_1583490567_TimeOut-Lisboa_ShareATableRED.jpg&width=200Time Out is a pioneering magazine published in 327 cities in 58 countries. It has long held a special status as the go-to source of inspiration on food and entertainment for both locals and visitors alike. This insight drove the creation of our campaign, that challenges the viewers to ditch the newsfeed and instastories in exchange for some old friends checking out a new restaurant. And Time Out knows all the best ones.
Agency: VMLY&R, Lisboa

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Samsung: A 943 km photo

 TV   PORTUGAL    February 15, 2020 21:34 (Edited: February 16, 2020 08:34)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/5c613_0001.png&width=200To launch the new Galaxy S10, we've created the first panoramic view of the Portuguese coastline.
Agency: Uzina, Lisbon.

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ILGA: Coming Outdoor

 OUTDOOR   PORTUGAL    February 06, 2020 06:48
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F83cee.png&width=200Representation does matter. That’s why ILGA (Lesbian, Gay, Bisexual, Trans and Intersex Intervention) decided to take over the streets of Lisbon with a simple yet powerful advertising outdoor idea: adding the structure of a closet to a traditional billboard. Many people came out of the closet celebrating diversity and occupying the public space with all forms of love. Agency: FCB Lisbon

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Expresso Newspaper: CAR

 PRINT   PORTUGAL    January 23, 2020 15:52
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FJan%2Ftn_112161_1579711598_EXPRESSO_NEWSPAPER_CAR.jpg&width=200Expresso is the Portuguese leading newspaper. This campaign was created by Moon, Liboa, to draw attention to the challenges of the new decade. And because to ignore the present is to ignore the future, there are questions that must be asked and answers that need to be given. Through Expresso's reference journalism, readers will have content to think and anticipate a changing world.

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MEDIS by AGEAS: The Visit

 TV   PORTUGAL    January 21, 2020 11:14
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F184fd_0003.png&width=200Cancer care insurance doesn't make things easier. But it makes them less hard. In cancer-related illnesses, having good health insurance doesn't make it easier. But it helps to not make them harder. Starting with this, VMLY&R created a story where a family is faced with the disease. And yet, it gives a twist of both the unexpected and inspiration, showing a light moment in a dark situation. Medis is one of Portugal's leading health insurance companies and part of the AGEAS group. For the first time, the company needed to communicate their new cancer care insurance policies.


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Audi: Christmas Traffic Lights

 OUTDOOR   PORTUGAL    January 03, 2020 20:33 (Edited: January 04, 2020 07:33)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/30f11.png&width=200The Holidays are one of the most dangerous times of the year to be on the road, with more accidents and more casualties than any other time of the year in Portugal. To raise awareness for that fact, Audi, in partnership with the city of Cascais, decided to turn a distraction into a solution, and synchronized the Christmas Lights with the traffic lights to create Christmas Traffic Lights. Installed in one of the busiest streets in Portugal during this season, the 6 giant candy canes and christmas ornaments create a tunnel of lights that warns the drivers and protect the pedestrians while they cross the road.
Agency: NOSSA


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SOS VOZ AMIGA : Phone Call

 WEB FILM   PORTUGAL    December 23, 2019 22:47
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdcfa4_0000.png&width=200SOS VOZ AMIGA is the oldest suicide prevention hotline in Portugal.
Agency: Coming Soon, Lisboa

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Portuguese League Against Cancer: 2 Out of the Game

 AMBIENT   PORTUGAL    December 04, 2019 19:30
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F216ac_0000.png&width=200Benfica football team went into a major match with only 9 players to raise awareness about how 2 out of 11 men are diagnosed with prostate cancer.
Agency: Lola Normajean, Lisboa.

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NOS: The Discovery

 TV   PORTUGAL    November 25, 2019 21:09
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe8492_0000.png&width=200A Christmas story about a little girl that never ceased to believe in the magic of the season. Even more when the girl thinks she has spotted the real Santa Claus.
Agency: Havas, Lisbon

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4 Hands Festival: Unicorn

 TV   PORTUGAL    November 21, 2019 20:43
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F25d90.png&width=200A simple, funny and impactful film campaign advising all the scriptwriters about the horrific consequences of writing clichés.

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Legend Bikes: Ridiculous

 PRINT   PORTUGAL    October 16, 2019 08:29
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FOct%2Ftn_109940_1571124620_Afs_50x70_EN4.jpg&width=200Most bike riders don't use helmets because they feel they look ridiculous. Well.. we inverted the thought by showing that what is ridiculous is to put their life in danger. And we showed that in a fun light way.
Agency: RAW Studio

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Hollywood Channel: Hollywood In Concert

 OUTDOOR   PORTUGAL    September 18, 2019 13:12 (Edited: September 18, 2019 23:12)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Sep/tn_109062_1568724445_02_HWDinCONCERT_DELOREAN_ING.jpg&width=200Hollywood Channel hosts in Comic Con Portugal through Lisbon Film Orchestra, a huge show called Hollywood In Concert, where people can "travel" with the greatest music from classic movies.
Agency: Moon, Lisbon

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Queer Lisboa: Aunties

 TV   PORTUGAL    September 12, 2019 08:01 (Edited: September 12, 2019 18:01)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/802fb_0000.png&width=200Queer Lisboa is one of the most important queer film festival in Europe. Since 2010, the creative duo Marcelo Lourenco and Pedro Bexiga are the creative minds behind Queer Lisboa's ad campaigns. From movie homages like "Mister Pink" and "Pride Heart" to awesome funny spots like “Coming Out” and “Welcome”, Queer Lisboa adverts were among the most awarded spots in Portuguese advertising.

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Mercedes-Benz GLA: For The Journey That Follows

 TV   PORTUGAL    September 02, 2019 20:37
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc7b00_0003.png&width=200A new spot for Mercedes-Benz plays with the idea of destiny, coincidences and a "deja-vu" type of feeling, leaving space for an open interpretation from the viewer. The red GLA appears in different situations and locations around the city, reinforcing the idea that it's a car that seems to be destined for you. Sur-Film serviced the new Mercedes Benz Gla spot shot in Lisbon, Portugal. The company partnered up with It's Us and helped create a classy, cinematic advertisement for a classy, cinematic car.

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Stream and Tough Guy: The Press is Right

 WEB FILM   PORTUGAL    August 23, 2019 22:03
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb677e_0002.png&width=200"Stream and Tough Guy" is a brand new Creative Shop out of Lisbon, Portugal. To launch the agency, Joao Ribeiro (Managing Partner) went as a contestant on the TV Show "The Price is Right", the most watched late afternoon show in Portugal, in an effort to get on brand's radars. How? Well, there's a very well known segment on the show where contestants get to send their best regards to friends and family who might be watching. So, unbeknownst to the show's production, Joao sent his best not to people he knows but to people he wants to meet (Marketing Leads for big brands).


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Wook: Knight

 OUTDOOR   PORTUGAL    July 25, 2019 11:03 (Edited: July 25, 2019 21:03)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Jul/tn_106487_1563822749_Wook Knight 2.jpg&width=200To celebrate the 20th anniversary of Wook, Portugal's biggest online bookstore, a new outdoor campaign created by Coming Soon Lisboa (the new agency founded by creative duo Marcelo Lourenco and Pedro Bexiga) has started this week with three different themes - each one dedicated to a classic book genre: horror books, historic books and love stories.



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McDonalds: Imagine

 POSTERS   PORTUGAL    July 05, 2019 11:42
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FJul%2Ftn_106020_1562262241_Oreo+Caramel.jpg&width=200Imagine your own McFlurry with your favorite toppings.

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AMCV: Watch Your Tone

 PRINT   PORTUGAL    June 04, 2019 20:31
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FJun%2Ftn_105302_1559574849_AMCV-FirstSigns.jpg&width=200Print campaign created to AMCV (association of women against violence) to help prevent physical violence from what may be its first signs: words.
Agency: Fuel, Lisbon

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Zippy: One Big Family

 WEB FILM   PORTUGAL    May 30, 2019 20:58
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb7aa4_0001.png&width=200To celebrate International Children's Day, ZIPPY managed to get together a very special group of kids. The casting criteria wasn't your typical appearance or gender but a very different one. The names of the kids should make up the lyrics to "Lean on Me" by Bill Withers.
Agency: This is Pacifica Design Studio + Stream and Tough Guy Advertising


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TUR4all Portugal: Wheelchange Tours

 INTERACTIVE   PORTUGAL    May 17, 2019 22:19
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd296f_0000.png&width=200There are many ways to make tourism more inclusive. This could be one of them: a system that allows you to couple a wheelchair with a bicycle. With it, a person with reduced mobility can become a tourist guide. The prototype - created with a piece made in Spain that allows wheelchairs to be attached to bicycles - was presented in March by the Portuguese Secretary of State for Tourism, as part of the Bolsa de Turismo de Lisboa investment programme. Ana Mendes Godinho considers this idea - born from an FCB Lisboa insight - as "meeting all the requirements to be materialized."


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Continente: Paper Receipts

 TV   PORTUGAL    May 08, 2019 21:40
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F94743_0000.png&width=200Coupons, paper receipts and plastic loyalty cards are so last century.
In the 21st century, we have apps. Continente, the leading retailer in Portugal, just launched a new campaign starring Herman Jose, one of the biggest Portuguese tv stars and comedian, to communicate all the new features of the Continente Loyalty app. Everything just seems, well, a thing of the past.
Agency: Fuel, Lisbon

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Harmony: Tornado

 PRINT   PORTUGAL    May 08, 2019 21:11 (Edited: May 09, 2019 07:11)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/May/tn_104260_1557309557_tornado_cannes.jpg&width=200Tornado by Harmony, it's a condom that increases sexual pleasure. It's tornado tip and large numbers of stretch marks, create a different sensation in bed, that's able of bringing "real life" tornado's to people's bed's. So, willing to capture the personal feel and power of an orgasm, we partnered with an illustrator that is well-known for it's stylishly old-school feel, in large part because he draws most of the illustrations by hand, scanning in later to add color. The result is a beautiful real life Tornado, embodied by a couple in bed as a metaphor for how powerful an orgasm can be. FCB Lisboa

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Animalife: Karma

 WEB FILM   PORTUGAL    April 30, 2019 10:46
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7ca39_0000.png&width=200Since the 2008 crisis in Portugal, a lot of people had financial problems. Unfortunately that meant cuts including abandoning pets, that has drastically increased in our country. Only in 2018 the number of abandoned dogs reached more than 14.000.
In order to alert the Portuguese population to this problem, Havas, Portugal, created a film for Animalife charity that speaks to their hearts and sense of guilt.


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SL Benfica Family Pack: As Long As There’s Love.

 TV   PORTUGAL    April 25, 2019 18:47
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6ea1a.png&width=200It doesn't matter how the family is, as long as there's love.
Football is a male-dominated culture. And where there's too much testosterone, there's often a lack of tolerance and diversity, creating an uncomfortable environment for families that love the game but feel uneasy going to stadiums. With 78% of its members being male, Benfica - the biggest club in Portugal - decided to do something about it: Agency: O Escritorio


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wwf: The Longest Live Streaming Ever

 INTERACTIVE   PORTUGAL    April 02, 2019 18:07
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FApr%2Ftn_103247_1554169069_WWF.jpeg&width=200A plastic bottle takes more than 450 years to decompose. To show everyone, WWF is showing its decomposition in real time, in the longest live streaming ever. The livestream was launched during the earth hour, on the main square of Lisbon with the presence of several city officials and media outlets. The objective of the livestream, that will last 450 years, is to raise awareness to the growing problem of plastic pollution., and to raise 400.000 signatures for a petition that will be presented to key global leaders at the United Nations meeting on the environment. Agency: NOSSA, Lisbon

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Young Lions Portugal: Marketeer

 PRINT   PORTUGAL    February 19, 2019 19:30
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FFeb%2Ftn_101796_1550519165_Mupi_237x348_Rosa.jpg&width=200FullSIX have created these ads for Young Lions, Portugal

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SIC Noticias: BULLFIGHT

 PRINT   PORTUGAL    February 13, 2019 06:04
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FFeb%2Ftn_101497_1549982993_SIC-NEWS_BULLFIGHT_ENG.jpg&width=200SIC Notícias is the Portuguese leading news channel. For its repositioning, we created a new brand concept and the launch campaign signature based on the most controversial themes of the day. Subjects that divided the public were approached from different perspectives, providing the viewer a complete and effective context for the whole story. Agency: Moon, Lisboa

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