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Seen and noted
 In Portugal, tackling domestic violence against women requires an appreciation of deeply ingrained cultural dynamics. Traditional gender roles, influenced by a historic machismo culture, often perpetuate notions of male dominance within the family. Challenging these norms is pivotal in any awareness campaign.VIEW THE SPOT Mitsubishi Motors: Woman Driver Mitsubishi Motors carried out a transformative action beyond the racetracks. In an impactful campaign, the brand managed to change the meaning of the word 'pilota' in the Michaelis dictionary. In Brazil, masculine words end with the vowel O, while feminine words end with the vowel A. Previously, 'pilota' was associated with "defeat" and "loss." Now, 'pilota' is a symbol of leadership and female empowerment. This initiative mobilized thousands on social media, reinforcing the importance of gender equality.VIEW THE CONCEPT Ikea: Hidden Tags IKEA is looking for the oldest piece of furniture in Portugal.Hidden tags on IKEA furniture give rise to a campaign about the durability of IKEA products to celebrate the 20th anniversary in Portugal. VIEW THE SPOT VIEW THE AD  Sporting Clube de Portugal is the new Liga Portugal Betclic champion. As the main sponsor, Betclic and Perfect Storm Studio created a CGI video where a lion (the club symbol) arrives at Marques de Pombal in Lisbon (the centre of all the title celebrations).VIEW THE SPOT  Betclic celebrates International Women's Day by embracing a message of feminine strength and courage in a film featuring star athlete Márcia Costa, the 2010-20 Player of the Decade in the Betclic Basketball Women's League."What if you focused on a real career? You don't have what it takes for all of that. This won't get you anywhere. Are you really going to continue now that you're a mother?" VIEW THE SPOT  Until 2021, if one were to search for images of black girls surfing on major commercial image archives, they would find an unbelievable lack of representation: among the millions of available images, there were hardly any images of young black female surfers.VIEW OUTDOOR  Jacques Séguela is a legend in the global advertising scene, buddies with presidents (he's the one who came up with the slogan that helped elect French President François Mitterrand). Besides, he's the mythical founder of the famous Euro RSCG agency (now Havas). As if that wasn't enough on his resume, Jacques Seguela is also the author of the most famous phrase in the advertising world, delivered with that typical genius cheekiness: "Don't tell my mother I work in advertising; she still thinks I play the piano in a brothel."VIEW THE SPOT  Portugal is facing major social challenges. It is the fastest ageing country in the European Union, with 1.7m elderly people living or feeling alone. At the same time, rents have recently tripled, pricing young people out of the market. Unable to afford accommodation of their own, 95% of young Portuguese people live with their parents. Many are leaving Portugal entirely. This Christmas, MEO, Portugal's leading telecom and a purpose-driven company, is diverting most of its marketing budget to address this issue. Conceived and created by Dentsu Creative Portugal, Share Home (Partilha Casa) is a three-year national initiative, to bring together high school and university students looking for accommodation far from home, with older people who live alone VIEW THE SPOT  The campaign shows the impossible scenario of inaccessibility that thousands of disabled Portuguese workers face everyday when they go to work. Even if Portuguese companies are obliged by law to have at least 1% disabled workers, it helps, but with no access to public transportation, public services and commerce and even inside the workplace, it is not enough. To work, we need a law that works.VIEW 5 OUTDOORS  During Pope Francis's visit to Portugal for the World Youth Day event in Lisbon, I launched "ALL ABOUT FRANCIS," an immersive project using Artificial Intelligence to depict an alternative journey of Francis throughout Portugal. It is an immersive experience crafted with the assistance of Artificial Intelligence, portraying Francis in a manner rarely witnessed, as he explores Portugal intimately, VIEW THE ADS  To mark the International Day of the Girl Child, UNFPA and UNICEF, together with creative partner, Wunderman Thompson Portugal, are launching a campaign to raise awareness for their End Child Marriage programmes across the globe. Understanding the importance of investing in girls' leadership and well-being in order to meet the Sustainable Development Goals by 2030, UNFPA and UNICEF have been committed to ending child marriage as an urgent priority through their Global Programme to End Child Marriage. The campaign, 'Life, Interrupted', features print ads that tell the stories of Aisha, from Yemen, Dembe, from Uganda, and Sonakhi, from India, to raise awareness of child marriage and underscore how ending child marriage is a difficult task that needs the support of governments, institutions, companies, and people around the world.VIEW THE AD PSA: All About Francis The project got started at the same time as Pope Francis was in Portugal for the World Youth Day 2023, that took place in Lisbon, AAF showed an alternative journey of Francis, the human, though the country. The allegory of the image and the present: a Pope digitally created by a machine, manipulated for an experience and visit he did not make, will not make, and paradoxically reveals his most human and vulnerable side - in a machined fiction work about a man who is Pope, and not about the Pope who is a man, visitingthe four corners of the country. This was the thought and challenge created by Paulo Mariano, Senior Creative Art Director of Solid Dogma / Lisbon, in an aesthetic and philosophical exploration of the construction and codes of identity, juxtaposed with the moment of Pope Francis's visit during the World Youth Day in Lisbon, emphasizing questions surrounding the most anticipated presence and dominant pursuit of the moment - around a figure, a Pope, who embodies a faith, and a man who wants to be flesh and blood/live. VIEW THE CONCEPT PORTUGUESE INSTITUTE OF SPORT AND YOUTH: Don't be a Sideline Bul Sports is one of the most inspiring and outstanding achievements of mankind. Unfortunately, they also have an ugly side, where sports meet racism, violence and bullying. This toxic behavior has been handed down from generation to generation. To break this cycle, IPDJ (PORTUGUESE INSTITUTE OF SPORT AND YOUTH) has launched a campaign where we asked children to explain all the toxic things adults have taught them about sports with a powerful claim: "Don't be a sideline bully. And don't teach anyone to be one."Agency: Coming Soon VIEW THE SPOT  Who doesn't love to discover a good wine? Well, we took that a step further so we actually put a billboard on a deserted island at an undisclosed location. The billboard features a box containing a real bottle of Silk & Spice wine, a corkscrew and a wine glass for those fortunate enough to find it. A piece of treasure thats just meant to be discovered. VIEW OUTDOOR  The new Intermarche directional billboards in Portugal, point the way to the only supermarket that has a privileged relationship with the region where it is located. Using the competition as reference points also doubles as a reminder that they are not as local as Intermarche. Either because the owners (franchisees) are from the region and know each of the local suppliers well, or because the region itself has already adopted Intermarche as its supermarket, the one that has always served them, even before the competition arrived. Agency: Stream and Tough Guy VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR  TBWALisbon has created this print campaign demonstrating how McDonald's McFlurry's are "so good you'll want to hide it".VIEW THE 3 ADS  The new IKEA range with vibrant colours arrived and it will open your imagination for home furnishing.VIEW 2 OUTDOORS  The Government of Cape Verde, through the National Transfusion Safety Program of the Ministry of Health, has invested in expanding the blood collection and transfusion structure in the country.However, the country still needs a greater frequency in the number of donations so that it can maintain sufficient stocks to meet demand.Since there is still a lack of information about the benefits of donating blood, the Government wanted to take advantage of the World Blood Donation Day to launch an appeal to communicate the benefits for those who need transfusion.VIEW THE AD  Bank BPI, our client, is the official sponsor of the men's and women's football national teams. This year, the women's team qualified for the World Cup for the first time. A historic achievement that had to be highlighted, showing the bank's support for women's football but also for a more sustainable, fairer, more balanced society.Thus, this campaign was created which, yesterday in its official presentation, left the President of the Portuguese Football Federation in tears, reached 2M views in 2 days and is now starting to spread around the world.VIEW THE SPOT Amnesty International: Earthquake âTo protect human rights we can only count on one AIâ is the creative concept of the newest campaign by Bar Ogilvy Lisbon celebrating the 62 years of Amnesty International.During a time when Artificial Intelligence has been redefining our lives with the promise of helping us in various areas and tasks, including the possibility of replacing humans, Amnesty International and Bar Ogilvy Lisbon launch this campaign reminding that there's still no technology that can replace people regarding human rights.VIEW THE SPOT VIEW THE EARTHQUAKE AD VIEW THE FOOD AD VIEW THE LGBTI AD VIEW THE IRAN AD VIEW THE AFGHANISTAN AD VIEW THE UKRAINE AD ANP|WWF + Lisbon Zoo: The Endangered Typeface The Endangered Typeface is a living font where each letter represents a different animal. As the number of individuals of a species decreases, the corresponding letter disappears in the same proportion. The font is updated with data from the IUCN Red List of Threatened Species. Agency: BAR OgilvyVIEW THE CONCEPT  Let`s celebrate freedom to remind those who can`tVIEW THE MOSCOW AD VIEW THE KABUL AD VIEW THE HOMS AD VIEW THE PYONGYANG AD VIEW THE BEIJING AD  From the cobblestone sidewalks to peopleâs skin, Lisbon has just got its own tattoos. Inspired by the patterns and drawings from the streets, Lisbon City Council together with tattoo artists have created the LX Tattoos. This project aims to value one of the city's most important symbols, showing how Lisbon leaves a 'mark' on people, whether they're proud locals or fascinated visitors. Symbols imprinted in ma-jor Lisbon squares, Rossio, Restauradores, Imperial Square. After a six-month research and inventory work, the project highlights the main sidewalks designs that now can live on people's skin, giving a new angle to Lisbon's history. VIEW THE SPOT  One significant factor that perpetuates stigma surrounding children's mental health is the pervasive lack of understanding about various conditions. Coupled with the unpredictable nature of children's behavior, mental health issues can easily be mislabeled, leading to a diminished quality of life in the long term. Furthermore, the high cost of diagnosis and treatment for such conditions puts economically disadvantaged families in an even more vulnerable position. CAPITI was established to address this need by bridging the gap between these families and clinics that can help them comprehend and manage their children's mental health.VIEW THE SPOT  There's a lot of talk about what's real or not these days. That image of Pope Francis wearing a white puffer coat was the first viral of Midjourney AI creations. The first of many (for sure). We want to start the debate between creative agencies in Portugal, so we took April Fools' Day to do just that. On the day every brand will be making jokes and hoaxes we wanted to join the conversation.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD APAV: The Last Word Romance scams are a form of online scam where scammers create fake profiles to create digital connections to their victims. After gaining their trust and affection, they ask for money with several made-up excuses. Money that the victims will never see again.VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD  This film is a metaphor for ideas being born. Because Altice is proud to support ideas that are being born as they should be: wild, bold, ahead of time, from Portugal to the world.VIEW THE SPOT UBBO: KidZania Pay Gap In Portugal, women earn on average 13,3% less than men. To show this reality and raise awareness to the problem, we took it to a place where it never happened: KidZania, a famous fun interactive city where children role play adult life, working jobs and earning exactly the same for their hard work. This campaign was created by UBBO, the shopping center that currently hosts the only KidZania in Portugal.VIEW OUTDOOR Amnesty International: Peace Talk table for Two From February 24, 2023, until the war in Ukraine is over, there will always be a table at a restaurant somewhere in the world for the Russian and Ukrainian leaders to sit at. "Peace Talk Table for Two" to mark the passage of a year since the start of the war in Ukraine, which began on February 24, 2022.The Belcanto restaurant, in Lisbon, by Chef Jose Avillez, was the first to join this initiative and to keep a table reserved for these two leaders to talk and reach an agreement. The project will continue with different restaurants keeping this chain moving until peace is achieved. Agency: BAR Ogilvy VIEW OUTDOOR Penguin Random House: Name Changer Nobody ever heard of William Arden, Jane Leigh or Oscar Elgee, but they are, in fact, some of the world's most famous authors. They are also part of a Penguin Random House limited edition that BAR Ogilvy created to celebrate International Women's Day on March 8th.VIEW OUTDOOR  On International Women's Day 2023, the jewelry brand Wonther invites everyone to show a finger to the gender inequality that still exists in the world of work. With this provocative action, Wonther challenges everyone to show their dissatisfaction with gender inequality which is still rooted in our society with this web film manifesto: "According to statistics, women at work take more initiative than men, have more initiative than men, are more resilient than men, are more courageous than men, but continue to earn less than men."VIEW THE SPOT  This Xmas, EDP - the world number 1 in the Dow Jones Sustainability Index - chose to keep the magic of Christmas whilst proving that reusing is a sustainable alternative.More than 500 reused posters spread the magic of Xmas across Portugal. The company wanted to celebrate Xmas while encouraging the Portuguese to adopt sustainable practices, such as reusing.VIEW OUTDOOR  To celebrate the 50th anniversary of the newspaper Expresso, a campaign was created that not only reflects the brand's values but also its impact on the history of journalism in Portugal. The various representations of the letter "E" convey the importance and the way in which the newspaper positions itself in its way of seeing, understanding and thinking about the country and the world.VIEW THE NEWS AD VIEW THE FREEDOM AD VIEW THE IMPARTIALITY AD VIEW THE IDENPENDANCE AD VIEW THE INNOVATION AD VIEW THE RESEARCH AD VIEW THE SUSTAINABILITY AD VIEW THE TRUST AD Lisbon Earthquake Center: Made In Quake Nossa, Lisbon put together this film to bring these clothes for Christmas made in QuakeVIEW OUTDOOR APDP: Its Like Their Lives Depended On Technology Screen addiction in children is a rising concern throughout the world. We all know the tantrums that result from taking a gadget from a child: they cry like their life depends on it.Well, what if it did? In Portugal, a lot of children with type 1 diabetes can't get their hands on the latest insulin pump technology that can make their lives better and safer. To raise awareness, the Association for the Protection of Diabetics in Portugal (APDP) created a parallel between this issue and the trending topic of screen addiction. VIEW THE AD Sabado Magazine: September 11th HAVAS LISBON AND MULTIOPTICAS TURN ANTS INTO THE SMALLEST INFLUENCERS FOR A BIG PURPOSE: TO HELP IDENTIFYING CHILDREN WHO NEEDED GLASSES.The activation took place at Lisbon Zoo and helped hundreds of children to start seeing perfectly.MultiOpticas, Portugal's largest network of opticians, is holding free eye exams for the whole family during the month of October, called Sight Month.To publicize this service and the importance of eye exams from the early years of childhood, Havas Lisbon created a transformative brand experience for all children who visited the Lisbon Zoo between September 23 and October 13.VIEW OUTDOOR |
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