 |
Seen and noted
PSA: All About Francis The project got started at the same time as Pope Francis was in Portugal for the World Youth Day 2023, that took place in Lisbon, AAF showed an alternative journey of Francis, the human, though the country. The allegory of the image and the present: a Pope digitally created by a machine, manipulated for an experience and visit he did not make, will not make, and paradoxically reveals his most human and vulnerable side - in a machined fiction work about a man who is Pope, and not about the Pope who is a man, visitingthe four corners of the country. This was the thought and challenge created by Paulo Mariano, Senior Creative Art Director of Solid Dogma / Lisbon, in an aesthetic and philosophical exploration of the construction and codes of identity, juxtaposed with the moment of Pope Francis's visit during the World Youth Day in Lisbon, emphasizing questions surrounding the most anticipated presence and dominant pursuit of the moment - around a figure, a Pope, who embodies a faith, and a man who wants to be flesh and blood/live. VIEW THE CONCEPT PORTUGUESE INSTITUTE OF SPORT AND YOUTH: Don't be a Sideline Bul Sports is one of the most inspiring and outstanding achievements of mankind. Unfortunately, they also have an ugly side, where sports meet racism, violence and bullying. This toxic behavior has been handed down from generation to generation. To break this cycle, IPDJ (PORTUGUESE INSTITUTE OF SPORT AND YOUTH) has launched a campaign where we asked children to explain all the toxic things adults have taught them about sports with a powerful claim: "Don't be a sideline bully. And don't teach anyone to be one."Agency: Coming Soon VIEW THE SPOT  Who doesn't love to discover a good wine? Well, we took that a step further so we actually put a billboard on a deserted island at an undisclosed location. The billboard features a box containing a real bottle of Silk & Spice wine, a corkscrew and a wine glass for those fortunate enough to find it. A piece of treasure thats just meant to be discovered. VIEW OUTDOOR  The new Intermarche directional billboards in Portugal, point the way to the only supermarket that has a privileged relationship with the region where it is located. Using the competition as reference points also doubles as a reminder that they are not as local as Intermarche. Either because the owners (franchisees) are from the region and know each of the local suppliers well, or because the region itself has already adopted Intermarche as its supermarket, the one that has always served them, even before the competition arrived. Agency: Stream and Tough Guy VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR  TBWALisbon has created this print campaign demonstrating how McDonald's McFlurry's are "so good you'll want to hide it".VIEW THE 3 ADS  The new IKEA range with vibrant colours arrived and it will open your imagination for home furnishing.VIEW 2 OUTDOORS  The Government of Cape Verde, through the National Transfusion Safety Program of the Ministry of Health, has invested in expanding the blood collection and transfusion structure in the country.However, the country still needs a greater frequency in the number of donations so that it can maintain sufficient stocks to meet demand.Since there is still a lack of information about the benefits of donating blood, the Government wanted to take advantage of the World Blood Donation Day to launch an appeal to communicate the benefits for those who need transfusion.VIEW THE AD  Bank BPI, our client, is the official sponsor of the men's and women's football national teams. This year, the women's team qualified for the World Cup for the first time. A historic achievement that had to be highlighted, showing the bank's support for women's football but also for a more sustainable, fairer, more balanced society.Thus, this campaign was created which, yesterday in its official presentation, left the President of the Portuguese Football Federation in tears, reached 2M views in 2 days and is now starting to spread around the world.VIEW THE SPOT Amnesty International: Earthquake âTo protect human rights we can only count on one AIâ is the creative concept of the newest campaign by Bar Ogilvy Lisbon celebrating the 62 years of Amnesty International.During a time when Artificial Intelligence has been redefining our lives with the promise of helping us in various areas and tasks, including the possibility of replacing humans, Amnesty International and Bar Ogilvy Lisbon launch this campaign reminding that there's still no technology that can replace people regarding human rights.VIEW THE SPOT VIEW THE EARTHQUAKE AD VIEW THE FOOD AD VIEW THE LGBTI AD VIEW THE IRAN AD VIEW THE AFGHANISTAN AD VIEW THE UKRAINE AD ANP|WWF + Lisbon Zoo: The Endangered Typeface The Endangered Typeface is a living font where each letter represents a different animal. As the number of individuals of a species decreases, the corresponding letter disappears in the same proportion. The font is updated with data from the IUCN Red List of Threatened Species. Agency: BAR OgilvyVIEW THE CONCEPT  Let`s celebrate freedom to remind those who can`tVIEW THE MOSCOW AD VIEW THE KABUL AD VIEW THE HOMS AD VIEW THE PYONGYANG AD VIEW THE BEIJING AD  From the cobblestone sidewalks to peopleâs skin, Lisbon has just got its own tattoos. Inspired by the patterns and drawings from the streets, Lisbon City Council together with tattoo artists have created the LX Tattoos. This project aims to value one of the city's most important symbols, showing how Lisbon leaves a 'mark' on people, whether they're proud locals or fascinated visitors. Symbols imprinted in ma-jor Lisbon squares, Rossio, Restauradores, Imperial Square. After a six-month research and inventory work, the project highlights the main sidewalks designs that now can live on people's skin, giving a new angle to Lisbon's history. VIEW THE SPOT  One significant factor that perpetuates stigma surrounding children's mental health is the pervasive lack of understanding about various conditions. Coupled with the unpredictable nature of children's behavior, mental health issues can easily be mislabeled, leading to a diminished quality of life in the long term. Furthermore, the high cost of diagnosis and treatment for such conditions puts economically disadvantaged families in an even more vulnerable position. CAPITI was established to address this need by bridging the gap between these families and clinics that can help them comprehend and manage their children's mental health.VIEW THE SPOT  There's a lot of talk about what's real or not these days. That image of Pope Francis wearing a white puffer coat was the first viral of Midjourney AI creations. The first of many (for sure). We want to start the debate between creative agencies in Portugal, so we took April Fools' Day to do just that. On the day every brand will be making jokes and hoaxes we wanted to join the conversation.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD APAV: The Last Word Romance scams are a form of online scam where scammers create fake profiles to create digital connections to their victims. After gaining their trust and affection, they ask for money with several made-up excuses. Money that the victims will never see again.VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD  This film is a metaphor for ideas being born. Because Altice is proud to support ideas that are being born as they should be: wild, bold, ahead of time, from Portugal to the world.VIEW THE SPOT UBBO: KidZania Pay Gap In Portugal, women earn on average 13,3% less than men. To show this reality and raise awareness to the problem, we took it to a place where it never happened: KidZania, a famous fun interactive city where children role play adult life, working jobs and earning exactly the same for their hard work. This campaign was created by UBBO, the shopping center that currently hosts the only KidZania in Portugal.VIEW OUTDOOR Amnesty International: Peace Talk table for Two From February 24, 2023, until the war in Ukraine is over, there will always be a table at a restaurant somewhere in the world for the Russian and Ukrainian leaders to sit at. "Peace Talk Table for Two" to mark the passage of a year since the start of the war in Ukraine, which began on February 24, 2022.The Belcanto restaurant, in Lisbon, by Chef Jose Avillez, was the first to join this initiative and to keep a table reserved for these two leaders to talk and reach an agreement. The project will continue with different restaurants keeping this chain moving until peace is achieved. Agency: BAR Ogilvy VIEW OUTDOOR Penguin Random House: Name Changer Nobody ever heard of William Arden, Jane Leigh or Oscar Elgee, but they are, in fact, some of the world's most famous authors. They are also part of a Penguin Random House limited edition that BAR Ogilvy created to celebrate International Women's Day on March 8th.VIEW OUTDOOR  On International Women's Day 2023, the jewelry brand Wonther invites everyone to show a finger to the gender inequality that still exists in the world of work. With this provocative action, Wonther challenges everyone to show their dissatisfaction with gender inequality which is still rooted in our society with this web film manifesto: "According to statistics, women at work take more initiative than men, have more initiative than men, are more resilient than men, are more courageous than men, but continue to earn less than men."VIEW THE SPOT  This Xmas, EDP - the world number 1 in the Dow Jones Sustainability Index - chose to keep the magic of Christmas whilst proving that reusing is a sustainable alternative.More than 500 reused posters spread the magic of Xmas across Portugal. The company wanted to celebrate Xmas while encouraging the Portuguese to adopt sustainable practices, such as reusing.VIEW OUTDOOR  To celebrate the 50th anniversary of the newspaper Expresso, a campaign was created that not only reflects the brand's values but also its impact on the history of journalism in Portugal. The various representations of the letter "E" convey the importance and the way in which the newspaper positions itself in its way of seeing, understanding and thinking about the country and the world.VIEW THE NEWS AD VIEW THE FREEDOM AD VIEW THE IMPARTIALITY AD VIEW THE IDENPENDANCE AD VIEW THE INNOVATION AD VIEW THE RESEARCH AD VIEW THE SUSTAINABILITY AD VIEW THE TRUST AD Lisbon Earthquake Center: Made In Quake Nossa, Lisbon put together this film to bring these clothes for Christmas made in QuakeVIEW OUTDOOR APDP: Its Like Their Lives Depended On Technology Screen addiction in children is a rising concern throughout the world. We all know the tantrums that result from taking a gadget from a child: they cry like their life depends on it.Well, what if it did? In Portugal, a lot of children with type 1 diabetes can't get their hands on the latest insulin pump technology that can make their lives better and safer. To raise awareness, the Association for the Protection of Diabetics in Portugal (APDP) created a parallel between this issue and the trending topic of screen addiction. VIEW THE AD Sabado Magazine: September 11th HAVAS LISBON AND MULTIOPTICAS TURN ANTS INTO THE SMALLEST INFLUENCERS FOR A BIG PURPOSE: TO HELP IDENTIFYING CHILDREN WHO NEEDED GLASSES.The activation took place at Lisbon Zoo and helped hundreds of children to start seeing perfectly.MultiOpticas, Portugal's largest network of opticians, is holding free eye exams for the whole family during the month of October, called Sight Month.To publicize this service and the importance of eye exams from the early years of childhood, Havas Lisbon created a transformative brand experience for all children who visited the Lisbon Zoo between September 23 and October 13.VIEW OUTDOOR  If 1 out of 10 Europeans was conceived in an IKEA bed, then where were the other 9? The truth is that we don't know, so we launched a poll open to the all country.Design is for everyone.VIEW THE SPOT Associao Mais Proximidade:Golden Dates At Portugal'SXXVI Golden Globes Gala, two of Portugal's biggest stars Jessica Athayde (nominated for Best Actress) and Diana Chaves (nominated for Best Entertainer) instead of bringing their partners as their escorts, used their plus one invitation to bring actual isolated elders to the event as their "Golden Dates:VIEW THE SPOT VIEW THE JESSICA AD VIEW THE DIANA AD  It's said that 1 out of 10 Europeans were conceived in an IKEA bed. However, despite this news have been disseminated in some of the largest sources of information in the world, there is no data to confirm this statistic. We simply believe it because it is very likely. And the only reason this myth has been repeated as a truth so many times is the affordability of IKEA products. This is the biggest proof that IKEA design is for everyone.VIEW THE SPOT  Associacao Abraco is a Portuguese NGO that was born in December 1991 from the work carried out by a group of volunteers with the aim of promoting and improving hospital conditions and supporting, at a psychological, social and material level, people infected with HIV/AIDS and their families in Lisbon (Portugal).VIEW THE RITA SPOT VIEW THE MARIO SPOT VIEW THE HUGO SPOT  Kids, adults, chocolate lovers, fruit lovers, athletes, vegans, gourmets... there's always a Pingo Doce ice cream for everyone.Agency: BBDO, Portugal VIEW ATHLETE OUTDOOR VIEW GOLD OUTDOOR VIEW KIDS OUTDOOR VIEW SPOTTED OUTDOOR  Cases of pet abandonment increase every summer. Our new awareness campaign addresses this issue, but from a different point of view. It's the story of a dog walk that didn't turn out as expected. A film that you can't just leave. It's worth watching until the end.Havas Worldwide Portugal VIEW THE SPOT Jardim Sonoro: Blended With Nature Electronic Music Festival ''Jardim Sonoro'' challenges an AI Visual Platform to imagine the unimaginable for this year's launching campaign. In a year that marks the return of the festival in a physical format, Lisb-on flourishes with a new name - Jardim Sonoro - and with a new concept 'Blended with nature'. Even more camouflaged and merged in nature, the festival gains oxygen and a new breath, moving its roots to the Keil do Amaral Garden in Monsanto, the lung of Lisbon and an idyllic natural stage for the emergence of new flora.Agency: MSTF Partners VIEW TODD 1 OUTDOOR VIEW TODD 2 OUTDOOR VIEW WHO 1 OUTDOOR VIEW WHO 2 OUTDOOR VIEW MAYER 1 OUTDOOR VIEW MILLS 1 OUTDOOR VIEW MAYER 2 OUTDOOR VIEW MILLS 2 OUTDOOR VIEW JAN 1 OUTDOOR VIEW JAN 2 OUTDOOR VIEW SAM 1 OUTDOOR VIEW SAM 2 OUTDOOR  Manna is an old Portuguese canned fish brand with a new image and a very inspiring name.Agency: MSTF Partners VIEW THE SPOT  A Heavy Metal Band performed inside a poll to show how death by drowning is incredibly silent. In Portugal, drowning is the second leading cause of accidental death among children and young people, a phenomenon that has already caused 274 deaths in recent years. The question is: if a heavy metal band can't make itself heard inside a swimming pool, can a child do it? This is the idea behind the campaign created by Havas Portugal for APSI (Portuguese Association for Child Safety). This summer, join your voices to warn of this silent enemy.VIEW THE SPOT  Sabado wanted to join the celebrations of the Queen's platinum jubilee. The crown if built from an Infograph of the lives and reigns of all the previous King and Queens of England. It is the past that allows for the present. Agency: MSTF Partners VIEW THE AD Havas Worldwide Portugal: Portugal's Rarest Lion HAVAS LISBON PRESENTS ''PORTUGAL'S RAREST LION'' AT LISBON ZOOThe exhibition highlights the Silver Lion won by Havas Lisbon - the only remaining one - won by a Portuguese agency in the past 4 years. The aim of the project is to inspire Portuguese young creatives, marketeers, students, and agencies to help increase this rare population of lions. The trophy will be exhibited in front of the lion's installation at Lisbon Zoo. This professional campaign titled 'Portugal's Rarest Lion' was published in Portugal in June, 2022. It was created for the brand: Havas Portugal, by ad agency: Havas Worldwide Portugal. VIEW OUTDOOR Alzheimer Portugal: The Unknown Pictures The number of people with dementia in Portugal will double by 2050, and experts say Alzheimer's will be the epidemic of the 21st century. But most people are not expecting this to happen to them. To raise awareness about Alzheimer's, we provoked the same confusion that this disease usually causes, by altering people's personal photographs.Agency: BAR Ogilvy VIEW OUTDOOR |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
Nos Sabor Juice, Portugal celebrates the sea
A 9/11 that made us forget every other 9/11
The true secret of Pedras resides in the mountains where the water is born.