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Mitsubishi Motors: Woman Driver

 INTERACTIVE   PORTUGAL    June 20, 2024 05:48
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F88352_0003.png&width=200Mitsubishi Motors carried out a transformative action beyond the racetracks. In an impactful campaign, the brand managed to change the meaning of the word 'pilota' in the Michaelis dictionary. In Brazil, masculine words end with the vowel O, while feminine words end with the vowel A. Previously, 'pilota' was associated with "defeat" and "loss." Now, 'pilota' is a symbol of leadership and female empowerment. This initiative mobilized thousands on social media, reinforcing the importance of gender equality.

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Ikea: Hidden Tags

 TV & PRINT   PORTUGAL    June 19, 2024 07:14 (Edited: June 19, 2024 17:14)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ee718_0002.png&width=200IKEA is looking for the oldest piece of furniture in Portugal.
Hidden tags on IKEA furniture give rise to a campaign about the durability of IKEA products to celebrate the 20th anniversary in Portugal.

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Betclic: Champions of Portugal

 WEB FILM   PORTUGAL    May 08, 2024 11:42
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe3a49.png&width=200Sporting Clube de Portugal is the new Liga Portugal Betclic champion. As the main sponsor, Betclic and Perfect Storm Studio created a CGI video where a lion (the club symbol) arrives at Marques de Pombal in Lisbon (the centre of all the title celebrations).

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Betclic: Aim Upwards

 TV   PORTUGAL    March 12, 2024 07:36
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5db91_0002.png&width=200Betclic celebrates International Women's Day by embracing a message of feminine strength and courage in a film featuring star athlete Márcia Costa, the 2010-20 Player of the Decade in the Betclic Basketball Women's League.
"What if you focused on a real career? You don't have what it takes for all of that. This won't get you anywhere. Are you really going to continue now that you're a mother?"

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Surfing Through The Odds

 AMBIENT   PORTUGAL    March 09, 2024 09:11
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1f8b0.png&width=200Until 2021, if one were to search for images of black girls surfing on major commercial image archives, they would find an unbelievable lack of representation: among the millions of available images, there were hardly any images of young black female surfers.

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Flausino: Back To The Past

 PRINT   PORTUGAL    February 29, 2024 06:34
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FFeb%2Ftn_158953_1709047530_Classi+Car+Restoration.jpg&width=200Flausino, Portugal wants to restore cars by reminding us of a famous movie of 1985

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Rapid Emergency Service: Zero To Safe In Record Time

 PRINT   PORTUGAL    February 14, 2024 14:45
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FFeb%2Ftn_158605_1707852475_Lisbonlife+1.jpg&width=200Say hello to the Porsche Ambulance

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Coming Soon Lisboa Merci Jacques

 TV   PORTUGAL    February 06, 2024 08:23
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fda57a.png&width=200Jacques Séguela is a legend in the global advertising scene, buddies with presidents (he's the one who came up with the slogan that helped elect French President François Mitterrand). Besides, he's the mythical founder of the famous Euro RSCG agency (now Havas). As if that wasn't enough on his resume, Jacques Seguela is also the author of the most famous phrase in the advertising world, delivered with that typical genius cheekiness: "Don't tell my mother I work in advertising; she still thinks I play the piano in a brothel."

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MEO: When A Door Opens

 TV   PORTUGAL    December 06, 2023 18:24
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5ca46_0002.png&width=200Portugal is facing major social challenges. It is the fastest ageing country in the European Union, with 1.7m elderly people living or feeling alone. At the same time, rents have recently tripled, pricing young people out of the market. Unable to afford accommodation of their own, 95% of young Portuguese people live with their parents. Many are leaving Portugal entirely. This Christmas, MEO, Portugal's leading telecom and a purpose-driven company, is diverting most of its marketing budget to address this issue. Conceived and created by Dentsu Creative Portugal, Share Home (Partilha Casa) is a three-year national initiative, to bring together high school and university students looking for accommodation far from home, with older people who live alone

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Associao Salvador: The Way To Infinity

 OUTDOOR   PORTUGAL    November 25, 2023 06:26
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2023%2FNov%2Ftn_154978_1700838135_Infinity+Steps+and+Co.png&width=200The campaign shows the impossible scenario of inaccessibility that thousands of disabled Portuguese workers face everyday when they go to work. Even if Portuguese companies are obliged by law to have at least 1% disabled workers, it helps, but with no access to public transportation, public services and commerce and even inside the workplace, it is not enough. To work, we need a law that works.

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World Youth Day: All About Francis

 PRINT   PORTUGAL    October 17, 2023 08:15
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2023%2FOct%2Ftn_153407_1697465894_AllAboutFrancis_AD_01_low.jpg&width=200During Pope Francis's visit to Portugal for the World Youth Day event in Lisbon, I launched "ALL ABOUT FRANCIS," an immersive project using Artificial Intelligence to depict an alternative journey of Francis throughout Portugal. It is an immersive experience crafted with the assistance of Artificial Intelligence, portraying Francis in a manner rarely witnessed, as he explores Portugal intimately,

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UNFPA / UNICEF: Life, Interrupted

 PRINT   PORTUGAL    October 13, 2023 09:31
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2023%2FOct%2Ftn_153314_1697085205_Full+Potential.png&width=200To mark the International Day of the Girl Child, UNFPA and UNICEF, together with creative partner, Wunderman Thompson Portugal, are launching a campaign to raise awareness for their End Child Marriage programmes across the globe. Understanding the importance of investing in girls' leadership and well-being in order to meet the Sustainable Development Goals by 2030, UNFPA and UNICEF have been committed to ending child marriage as an urgent priority through their Global Programme to End Child Marriage. The campaign, 'Life, Interrupted', features print ads that tell the stories of Aisha, from Yemen, Dembe, from Uganda, and Sonakhi, from India, to raise awareness of child marriage and underscore how ending child marriage is a difficult task that needs the support of governments, institutions, companies, and people around the world.


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PSA: All About Francis

 INTERACTIVE   PORTUGAL    October 02, 2023 11:57
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffdcd2_0003.png&width=200The project got started at the same time as Pope Francis was in Portugal for the World Youth Day 2023, that took place in Lisbon, AAF showed an alternative journey of Francis, the human, though the country. The allegory of the image and the present: a Pope digitally created by a machine, manipulated for an experience and visit he did not make, will not make, and paradoxically reveals his most human and vulnerable side - in a machined fiction work about a man who is Pope, and not about the Pope who is a man, visiting
the four corners of the country. This was the thought and challenge created by Paulo Mariano, Senior Creative Art Director of Solid Dogma / Lisbon, in an aesthetic and philosophical exploration of the construction and codes of identity, juxtaposed with the moment of Pope Francis's visit during the World Youth Day
in Lisbon, emphasizing questions surrounding the most anticipated presence and dominant pursuit of the moment - around a figure, a Pope, who embodies a faith, and a man who wants to be flesh and blood/live.

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PORTUGUESE INSTITUTE OF SPORT AND YOUTH: Don't be a Sideline Bul

 TV   PORTUGAL    September 12, 2023 11:17
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F11608_0000.png&width=200Sports is one of the most inspiring and outstanding achievements of mankind. Unfortunately, they also have an ugly side, where sports meet racism, violence and bullying. This toxic behavior has been handed down from generation to generation. To break this cycle, IPDJ (PORTUGUESE INSTITUTE OF SPORT AND YOUTH) has launched a campaign where we asked children to explain all the toxic things adults have taught them about sports with a powerful claim: "Don't be a sideline bully. And don't teach anyone to be one."
Agency: Coming Soon


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Silk & Spice Wine: Somewhere Billboard

 OUTDOOR   PORTUGAL    September 07, 2023 10:55
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc6245.png&width=200Who doesn't love to discover a good wine? Well, we took that a step further so we actually put a billboard on a deserted island at an undisclosed location. The billboard features a box containing a real bottle of Silk & Spice wine, a corkscrew and a wine glass for those fortunate enough to find it. A piece of treasure thats just meant to be discovered.

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Intermarché: Directions

 OUTDOOR   PORTUGAL    August 28, 2023 10:10
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F40a5a.png&width=200

The new Intermarche directional billboards in Portugal, point the way to the only supermarket that has a privileged relationship with the region where it is located. Using the competition as reference points also doubles as a reminder that they are not as local as Intermarche. Either because the owners (franchisees) are from the region and know each of the local suppliers well, or because the region itself has already adopted Intermarche as its supermarket, the one that has always served them, even before the competition arrived.
Agency: Stream and Tough Guy


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McDonald's: Camouflage

 TV   PORTUGAL    August 17, 2023 06:53 (Edited: August 17, 2023 16:53)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2023/Aug/tn_151556_1692167913_Camouflage1.jpg&width=200TBWALisbon has created this print campaign demonstrating how McDonald's McFlurry's are "so good you'll want to hide it".

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Ikea: Mountains

 OUTDOOR   PORTUGAL    July 27, 2023 06:58
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2023%2FJul%2Ftn_151081_1690281314_Mountains_Metro.png&width=200The new IKEA range with vibrant colours arrived and it will open your imagination for home furnishing.

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Cape Verde Government: One Life Saves Four

 PRINT   PORTUGAL    June 25, 2023 12:42
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2023%2FJun%2Ftn_148682_1687644357_GCV_BLOOD+DONATION_23_POSTER_A2.jpg&width=200The Government of Cape Verde, through the National Transfusion Safety Program of the Ministry of Health, has invested in expanding the blood collection and transfusion structure in the country.However, the country still needs a greater frequency in the number of donations so that it can maintain sufficient stocks to meet demand.Since there is still a lack of information about the benefits of donating blood, the Government wanted to take advantage of the World Blood Donation Day to launch an appeal to communicate the benefits for those who need transfusion.


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BPI: It's A Girl

 TV   PORTUGAL    June 02, 2023 10:45
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F624b4_0004.png&width=200Bank BPI, our client, is the official sponsor of the men's and women's football national teams. This year, the women's team qualified for the World Cup for the first time. A historic achievement that had to be highlighted, showing the bank's support for women's football but also for a more sustainable, fairer, more balanced society.Thus, this campaign was created which, yesterday in its official presentation, left the President of the Portuguese Football Federation in tears, reached 2M views in 2 days and is now starting to spread around the world.

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Amnesty International: Earthquake

 TV & PRINT   PORTUGAL    June 01, 2023 07:46 (Edited: June 01, 2023 17:46)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2023/Jun/tn_148081_1685547400_01_AI_EARTHQUAKE_ENG.jpg&width=200“To protect human rights we can only count on one AI” is the creative concept of the newest campaign by Bar Ogilvy Lisbon celebrating the 62 years of Amnesty International.During a time when Artificial Intelligence has been redefining our lives with the promise of helping us in various areas and tasks, including the possibility of replacing humans, Amnesty International and Bar Ogilvy Lisbon launch this campaign reminding that there's still no technology that can replace people regarding human rights.


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Nos Sabor Juice: Hands Of The Sea

 PRINT   PORTUGAL    May 30, 2023 05:57
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2023%2FMay%2Ftn_147901_1685032620_No%CC%82s+Sabor+_+JUN23+_+Card+0806+%7C+Dia+Mundial+dos+Oceanos+_+EN.jpg&width=200Nos Sabor Juice, Portugal celebrates the sea

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ANP|WWF + Lisbon Zoo: The Endangered Typeface

 INTERACTIVE   PORTUGAL    May 25, 2023 08:21
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9a72f.png&width=200The Endangered Typeface is a living font where each letter represents a different animal. As the number of individuals of a species decreases, the corresponding letter disappears in the same proportion. The font is updated with data from the IUCN Red List of Threatened Species. Agency: BAR Ogilvy

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Expresso: Shot For Freedom

 PRINT   PORTUGAL    April 21, 2023 08:51

Lisbon City Council: LX Tattoos

 TV   PORTUGAL    April 12, 2023 16:12 (Edited: April 13, 2023 02:12)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/34fc0.png&width=200From the cobblestone sidewalks to people’s skin, Lisbon has just got its own tattoos. Inspired by the patterns and drawings from the streets, Lisbon City Council together with tattoo artists have created the LX Tattoos. This project aims to value one of the city's most important symbols, showing how Lisbon leaves a 'mark' on people, whether they're proud locals or fascinated visitors. Symbols imprinted in ma-jor Lisbon squares, Rossio, Restauradores, Imperial Square. After a six-month research and inventory work, the project highlights the main sidewalks designs that now can live on people's skin, giving a new angle to Lisbon's history.

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Capti: Autism Can Have Many Names

 TV   PORTUGAL    April 12, 2023 11:46
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fcbd19_0000.png&width=200One significant factor that perpetuates stigma surrounding children's mental health is the pervasive lack of understanding about various conditions. Coupled with the unpredictable nature of children's behavior, mental health issues can easily be mislabeled, leading to a diminished quality of life in the long term. Furthermore, the high cost of diagnosis and treatment for such conditions puts economically disadvantaged families in an even more vulnerable position. CAPITI was established to address this need by bridging the gap between these families and clinics that can help them comprehend and manage their children's mental health.

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Legendary People + Ideas: [A]PR[I]L Fools

 PRINT   PORTUGAL    April 05, 2023 12:28
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa8810.png&width=200There's a lot of talk about what's real or not these days. That image of Pope Francis wearing a white puffer coat was the first viral of Midjourney AI creations. The first of many (for sure). We want to start the debate between creative agencies in Portugal, so we took April Fools' Day to do just that. On the day every brand will be making jokes and hoaxes we wanted to join the conversation.

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APAV: The Last Word

 TV & PRINT   PORTUGAL    March 23, 2023 07:59 (Edited: March 23, 2023 18:59)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/91fe2.png&width=200Romance scams are a form of online scam where scammers create fake profiles to create digital connections to their victims. After gaining their trust and affection, they ask for money with several made-up excuses. Money that the victims will never see again.

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Altice: The Ideas

 TV   PORTUGAL    March 17, 2023 14:01
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F86f1a.png&width=200This film is a metaphor for ideas being born. Because Altice is proud to support ideas that are being born as they should be: wild, bold, ahead of time, from Portugal to the world.

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UBBO: KidZania Pay Gap

 EXPERIENTAL   PORTUGAL    March 14, 2023 08:57
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdc3cf.png&width=200In Portugal, women earn on average 13,3% less than men. To show this reality and raise awareness to the problem, we took it to a place where it never happened: KidZania, a famous fun interactive city where children role play adult life, working jobs and earning exactly the same for their hard work. This campaign was created by UBBO, the shopping center that currently hosts the only KidZania in Portugal.

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Amnesty International: Peace Talk table for Two

 AMBIENT & TV   PORTUGAL    March 09, 2023 10:51
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/884c4.png&width=200From February 24, 2023, until the war in Ukraine is over, there will always be a table at a restaurant somewhere in the world for the Russian and Ukrainian leaders to sit at. "Peace Talk Table for Two" to mark the passage of a year since the start of the war in Ukraine, which began on February 24, 2022.
The Belcanto restaurant, in Lisbon, by Chef Jose Avillez, was the first to join this initiative and to keep a table reserved for these two leaders to talk and reach an agreement. The project will continue with different restaurants keeping this chain moving until peace is achieved.
Agency: BAR Ogilvy

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Penguin Random House: Name Changer

 EXPERIENTAL   PORTUGAL    March 09, 2023 10:14
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fab1fb.png&width=200Nobody ever heard of William Arden, Jane Leigh or Oscar Elgee, but they are, in fact, some of the world's most famous authors. They are also part of a Penguin Random House limited edition that BAR Ogilvy created to celebrate International Women's Day on March 8th.


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Wonther: Raise The Finger

 TV   PORTUGAL    March 07, 2023 11:20
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F63de1_0000.png&width=200On International Women's Day 2023, the jewelry brand Wonther invites everyone to show a finger to the gender inequality that still exists in the world of work. With this provocative action, Wonther challenges everyone to show their dissatisfaction with gender inequality which is still rooted in our society with this web film manifesto: "According to statistics, women at work take more initiative than men, have more initiative than men, are more resilient than men, are more courageous than men, but continue to earn less than men."

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EDP: The Magic Of Reusing

 OUTDOOR   PORTUGAL    January 10, 2023 07:32 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F30141.png&width=200This Xmas, EDP - the world number 1 in the Dow Jones Sustainability Index - chose to keep the magic of Christmas whilst proving that reusing is a sustainable alternative.More than 500 reused posters spread the magic of Xmas across Portugal. The company wanted to celebrate Xmas while encouraging the Portuguese to adopt sustainable practices, such as reusing.

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Expresso Newspaper: News

 PRINT   PORTUGAL    January 04, 2023 11:20 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2023%2FJan%2Ftn_142839_1672671169_50_YEARS_OF_NEWS.jpg&width=200To celebrate the 50th anniversary of the newspaper Expresso, a campaign was created that not only reflects the brand's values but also its impact on the history of journalism in Portugal. The various representations of the letter "E" convey the importance and the way in which the newspaper positions itself in its way of seeing, understanding and thinking about the country and the world.

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Lisbon Earthquake Center: Made In Quake

 AMBIENT TV   PORTUGAL    December 16, 2022 11:08 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F46f34_0001.png&width=200Nossa, Lisbon put together this film to bring these clothes for Christmas made in Quake

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APDP: Its Like Their Lives Depended On Technology

 PRINT   PORTUGAL    December 01, 2022 08:46 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/5ad88.png&width=200Screen addiction in children is a rising concern throughout the world. We all know the tantrums that result from taking a gadget from a child: they cry like their life depends on it.
Well, what if it did? In Portugal, a lot of children with type 1 diabetes can't get their hands on the latest insulin pump technology that can make their lives better and safer. To raise awareness, the Association for the Protection of Diabetics in Portugal (APDP) created a parallel between this issue and the trending topic of screen addiction.

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Sabado Magazine: September 11th

 PRINT   PORTUGAL    October 22, 2022 09:40 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2022%2FOct%2Ftn_140884_1666345965_11Set_Panda.jpg&width=200A 9/11 that made us forget every other 9/11

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MultiOpticas: Ants Zoo

 OUTDOOR   PORTUGAL    October 22, 2022 09:32 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbcac6.png&width=200HAVAS LISBON AND MULTIOPTICAS TURN ANTS INTO THE SMALLEST INFLUENCERS FOR A BIG PURPOSE: TO HELP IDENTIFYING CHILDREN WHO NEEDED GLASSES.The activation took place at Lisbon Zoo and helped hundreds of children to start seeing perfectly.MultiOpticas, Portugal's largest network of opticians, is holding free eye exams for the whole family during the month of October, called Sight Month.To publicize this service and the importance of eye exams from the early years of childhood, Havas Lisbon created a transformative brand experience for all children who visited the Lisbon Zoo between September 23 and October 13.

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Ikea: 9 Out Of 10

 TV   PORTUGAL    October 21, 2022 08:30 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc21d9.png&width=200If 1 out of 10 Europeans was conceived in an IKEA bed, then where were the other 9? The truth is that we don't know, so we launched a poll open to the all country.Design is for everyone.

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