 |
Seen and noted
KFC: Studycoin How could KFC, the brand that declares itself the supporter of youngsters, use cryptocurrencies to reshape the educational system? In comes StudyCoin, the coin that students could mine by using the most important processor they owned: their brains. To get them, students solved mathematical equations relevant for their final exams. Coins could be exchanged for any KFC product, nationwide. We created a unique algorithm that changed the value of the coin daily according to the number of problems solved the previous day. StudyCoin became a hype, teenagers creating special groups trying to hack the system and solve equations together.Agency: MRM//McCann, Romania VIEW THE CONCEPT  Real women who've survived domestic violence are giving their voices to scenes from silent movies where female characters are being abused by men, in support of a Romanian domestic violence charity. In Unquiet Voices, a 40-minute film created by Cheil Centrade on behalf of Romanian charity ANAIS, scenes from seven different silent films are intertwined with narratives of romances that became nightmares for women.ANAIS, which supports domestic violence victims, wanted to undo the wrong. With the loss of copyright of dozens of these silent movies on January 1 2019, ANAIS wondered if they could be turned into an empowering cinematographic product for the next generation? VIEW THE SPOT Lidl Romania / World Vision Romania: Soft Bullying Romania ranks 3rd place in EU for bullying in schools. In order to raise awareness on the subject - and explore the attitudes and the environment that helps bullying occur - Lidl Romania has used its own products to start a conversation. On International Anti-Bullying Day, the most followed retailer in Romania on Facebook launched 'Soft Bullying is still Bullying' with World Vision Romania. Created in partnership with Jazz Communication Bucharest, the idea aimed to draw attention to the fact that we use plenty of slang and 'soft' insults which we consider funny but, in fact, can support bullying and hurt just as easily.VIEW THE CABBAGE AD VIEW THE CHEESY AD VIEW THE SILLY AD VIEW THE SWEETY AD  Carmaker Renault, via Publicis, Romania, introduces "The DisCO2unt Billboard," a completely new kind of promotion. When air pollution goes up, the price of Renault ZOE goes down, live on a huge digital display. This way, the zero-emission electric car becomes more affordable right when the city needs it the most. Bucharest, the capital of Romania, is one of the most polluted capitals in Europe and the most congested city on the continent, according to the TomTom Traffic Index. With daily levels far exceeding the recommended limit, residents face serious health issues. VIEW OUTDOOR  Coca-Cola Romania and McCann Worldgroup Romania launch the first Coca-Cola bottle that is only half full. But there's a catch: the iconic bottle is used as a media channel for positive news. Romania ranks amongst the top 10 unhappiest countries in Europe, according to the 2018 World Happiness Report, conducted by the United Nations. VIEW OUTDOOR Telekom: Storytime Storytime, a Revolutionary education app from Telekom, was created by Leo Burnett Bucharest to enhance the experience of bedtime stories through the features of the phone, no matter the distance. The Telekom Storytime app enables parents working abroad to tell their children bedtime stories remotely, with the technology of the app meaning parents don't just tell the story, they become part of it. VIEW THE CONCEPT  Rusu+Bortun, Romania has illustrated this print campaign for ING Tech.VIEW THE EINSTEIN AD VIEW THE MARTIN LUTHER KING AD VIEW THE MARIE CURIE AD  Romania, currently holding the Presidency of the EU Council, is a country where gender discrimination still persists. In Romania, as in other Latin countries, women are often perceived as being vulnerable and not at their peak performance during their period. In Romania, being on your period is translated as being "pe stop", on stop. Brussels-based NGO European Women Alliance â one of the most active organisations when it comes to women empowerment and European values is launching #DoneOnPeriod manifesto-campaign in Romania. The campaign aims to combat the preconceived idea that, during their period, women are less able to physically and mentally carry out their projects. How? By celebrating all the small and big achievement that women have done in those days. #DoneOnPeriod talks about all things that women do best, when some people think they are at their worst. VIEW THE SPOT  Who says virtual assistants can't fall in love? On Valentine's Day, Samsung Romania supports impossible love stories and tells the story of Bixby, its own virtual assistant, who falls in love with another virtual assistant belonging to a different operating system. This Valentine's, no love story is impossible. Make yours happen. Agency: Cheil CentradeVIEW THE SPOT  On the Saint Andrew's day, in Romania we celebrate a simmilar Halloween, focused on ghouls, evil spirits etc. The hero of that day is the garlic, romanians weapon against those evil spirits, and vampires (why not?). Dracula's Castle took the initative this year and campaigned our own Halloween day, bigger, spookier and of course.. 100% authentic. Agency: Tempo Advertising VIEW OUTDOOR  Italy failed to qualify for the World Cup for the first time in 60 years. Their fans didnât know how to cope with the situation, but Romanians already knew a lot about such disasters. Our national football team had skipped the last 5 World Championships. Samsung wanted to bring value to this important know-how into failing, and also prove the unifying power of technology. So Centrade Cheil, created "Pass the Heartbreak", an online show where a Romanian fan gives Italians some experienced advice, featuring Samsung products. It all worked, because disappointment always heals faster when you donât feel alone.VIEW THE SPOT  Virgin Radio and WWF Romania launch The Deforestation Beat campaign. The beat, which is the actual pace of virgin forests getting cut down, is the rhythm to which famous artists reworked their songs to remind listeners that every 1.2 seconds a tree is being cut and ask them to get involved. Romania has the last remaining virgin forests in Europe, but 10.000 SQM of these virgin forests disappear every hour. If you do the maths, this means that a tree is being cut down every 1.2 seconds. Virgin Radio invited Romaniaâs most famous artists to use this beat 'The Deforestation Beat' in their songs and artists were not shy to join the cause. Agency: McCann, BucharestVIEW THE SPOT  MullenLowe Romania has illustrated this campaign for the Red Cross's, First Aid Courses for Parents.VIEW THE SOLDIER AD VIEW THE DINOSAUR AD VIEW THE ROBOT AD  Studies show that every year, in Romania, 2/3 of underprivileged children interrupt school by the end of 8th grade, because they are put to work. Having the mission to help underprivileged children to continue their education, the non-profit international organisation United Way Romania asked Rusu+Bortun to create a PSA, in order to raise awareness about this problem. VIEW THE DOCTOR AD VIEW THE MANAGER AD VIEW THE PILOT AD  Rusu+Bortun signed a print and outdoor campaign for Tiriac Energy, a new gas stations brand launched in Romania. VIEW THE AD  FCB, Bucharest have created these ads for Philips AventVIEW SWIMMER OUTDOOR VIEW DANCER OUTDOOR VIEW SPRINTER OUTDOOR  Treat your cough before it gets complicated. Agency: FCB, BucharestPLAY THE PILOT SPOT PLAY THE DRESS SPOT PLAY THE CALL SPOT PLAY THE POLICE SPOT Baneasa Shopping City: Lego EthnicsTelekom: The Vloggers Swap Internet algorithms limit sharing. They show us only the views and opinions we already agreed with. This is called a Filter Bubble or Echo Chamber. The effect is polarization and intolerance. This is especially true for millennials, whose opinions are often formed via social media. As a brand that believes in "sharing" we could help audiences see each other's perspectives. VIEW THE CONCEPT  The European Night of Museums was a perfect opportunity for the famous Dracula's Castle to open its doors to public at night hours. The most scary and haunted hours. The outdoor and digital teasing campaign attracted a big crowd on that special once-a-year-night.VIEW OUTDOOR  Studies show that every year, in Romania, 2/3 of underprivileged children interrupt school by the end of 8th grade, because they are put to work. Having the mission to help underprivileged children to continue their education, the non-profit international organization United Way asked Rusu+Bortun to create a PSA, in order to raise awareness about this problem. Coming from the insight that children who interrupt school have a much lower chance to recover and build a career, we came up with this idea idea: To interrupt school is to interrupt a career. Every child is a potential adult with a successful career. But children who drop out of school, even just for a while, will never fullfill their potential. To show the consequences of interrupting education, we took this idea into the future by applying it to adult careers.VIEW THE SPOT Renault: Doodle Mats Publicis Romania has teamed up with Renault to create "Doodle Mats," the first custom made play rugs featuring the actual streets around your home, which you can use to teach the little ones how to safely cross the street, while having fun. VIEW THE CONCEPT  Over half of the Romanian children who need heart surgeries cannot be operated in state hospitals. They end up on a long waiting list. The Heart of Children took up the mission to save babies' lives with the help of foreign surgeons who operate free of charge. But these surgeries still require huge expenses. Which is why Mercury 360 Bucharest launched a funding campaign that helps people see and grasp their good deed: donors are transformed into artists and surgeons by sewing their own heart-shaped brooch.VIEW THE SPOT  Unicef has released this video showing the reactions of the visitors to "The Real-Life Escape Room." Child sexual abuse is one of the most hidden crimes, which takes place behind closed doors. The offenders are highly motivated to keep their actions hidden, so they can continue with the abuse. As many as 62% of the victims never speak up,VIEW OUTDOOR  You don't even realize how much junk you read online every day. Read something better. Outdoor from Friends TBWA BucharestVIEW HASHTAG OUTDOOR VIEW TWEETS OUTDOOR VIEW FACES OUTDOOR Louis Bonduelle Foundation: Tasty Colors Best served hot! Tasty Colors, the first painting set made entirely out of vegetables, is finally here! The first step into a kindergarten program aiming at making kids friends with veggies through play meant months of research, formula tests and a multidisciplinary team of chemists, producers and designers, all for a yummy reason to turn lunchtime into playtime. 100% Bonduelle vegetables, 110% teamwork. FCB for Louis Bonduelle Foundation. Enjoy!VIEW OUTDOOR  Print advertisement created by FCB, Romania for Dental House, within the category: Health.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  BIHOR COUTURE â A traditional Romanian brand is standing up against cultural appropriation. Cultural Appropriation = the act of taking or using things from a culture that is not your own, without showing that you understand or respect this culture (Cambridge Dictionary). Big fashion houses have been using inspiration from the local cultures of many countries without acknowledging that culture or giving credit to the original creators. Beau Monde, a fashion magazine with 100% original Romanian content, together with McCann Romania, decided to take a stand against cultural appropriation by launching BIHOR COUTURE, a Romanian fashion brand with designs created by the same Bihor County craftsmen that the large fashion houses failed to credit.VIEW THE SPOT  Modern love in modern times is defined by cheesy hashtags, check-ins, selfies, emoticons. We're so busy loving each other online that we barely connect offline. And even when weâre together, as a couple, we put screens between us.VIEW THE SPOT  Outdoor (and online) campaign endorsing Earth Hour.Switching off the lights for Earth Hour at Bran Castle VIEW OUTDOOR  November 2017, 636 people sat on this chair, 24/7 for 20 days. People took a commitment to sit until enough money would be raised for a house to shelter sick children's parents, near the biggest oncological hospital in Romania. Agency: Jazz, Bucharest.VIEW OUTDOOR Vanessa Shopping City : The Fashion Experiment Baneasa Shopping City and Geometry Global Bucharest secretly launch an Instagram experiment to see how much does your wardrobe really influence your online popularity.Black suit, gloves, oversized sunglasses.VIEW THE CONCEPT  In 2017, Bran Castle, the house of Vlad "Dracul" Tepes and to many other kings and queens, celebrated 640 year of existence. The legends about Dracula, ghouls, ghosts are still connected to the castle in the present day. Also the rich history of royal owners. For our anniversary campaign, created by Tempo Advertising, Romania, we took that 50/50 of good and evil stories about the castle and formed this image of the crown that is reflected as vampire teeth.VIEW OUTDOOR  Magichome has launched this web film showcasing the struggle that parents with sick children have and need to overcome. VIEW THE SPOT Primus: Prison Fix Up On January 30, 2017, at 10:30 PM, under the pretext of poor prison conditions reported by E.U., the government passed an emergency ordinance that would help corrupt politicians escape justice and this decision lead to Romania's greatest post communism protest. Primus, a small brand of construction materials, focused on responsible honest handymen, wanted to show support for a protest that fights dishonest decisions. Agency: Rusu+BortunVIEW THE CONCEPT  The annual Halloween party hosted by the Bran Castle and of course by the most famous inhabitant, Dracula himself. Agency: Tempo Advertising, RomaniaVIEW OUTDOOR  Entrance PeepShow is a window installation made for Romanian luxury fashion boutique Entrance via Gavrila&Asociatii, which attracts the viewer to take a peek at sequences / GIFs in order to discover the new collections of the Entrance brands. The series of short films look like they have been shot by an invisible observer in an atmosphere infused with the naivete and the flamboyance of La Belle Epoque and also the frenzy of the jazz age and the humor of Charlot. The campaign reached a large target, being placed in the Old Centre of Bucharest, a hot tourist and leisure spot. VIEW PEEP SHOW OUTDOOR VIEW HELLO OUTDOOR VIEW THE STEP OUTDOOR VIEW WOMAN DANCING OUTDOOR VIEW BOREDOM OUTDOOR VIEW THE JUMP OUTDOOR VIEW TEASING OUTDOOR VIEW CHARLESTON OUTDOOR VIEW NECKTIE DANCE OUTDOOR KFC: Garlic Sauce Everybody knows that GARLIC protects you from vampires. Located in the home country of the most famous vampire of all times, Dracula, KFC Romania aims to protect the entire world from vampires, by inviting people from all countries to go to www.kfc.ro/halloween and order a delivery of the special edition sauce for Halloween in their country. Agency: McCann Worldgroup RomaniaVIEW THE CONCEPT  This is one of latest campaign signed by Rusu+Bortun for a special event for young artists. "Showcase of Young Talent" is national event where the teenagers can show their works to the audience. They might be the next big artists in the world.VIEW THE 1ST AD VIEW THE 2ND AD VIEW THE 3RD AD VIEW THE 4TH AD VIEW THE 5TH AD |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
Ogilvy, Romania has created this spot for Romania's biggest NGO - Give Life a Chance.
FCB, Bucharest have created this spot for Baneasa Shopping City and Lego