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Seen and noted
 Every 30 seconds a Romanian woman is beaten, and 30% have declared to have been physically or verbally abused starting with the age of 15. In the current social distancing context, these numbers will severally worsen. ANAIS Association created a public service announcement campaign to make the media and the people aware of the new deterioration in the new status quo.The new #IsolateViolence initiative has a dedicated website www.izoleazaviolenta.ro and is communicated via an integrated campaign including visuals and films that add a dramatic twist to the COVID-19 imagery we have all been exposed to over the past weeks. Social distancing-related graphics and charts are creatively repurposed to explain the new spike in domestic violence and invite witnesses and victims to report any abuse to the Police. VIEW THE CURVE SPOT VIEW THE SPREAD SPOT VIEW THE CIRCLE SPOT  Every 30 seconds a Romanian woman is beaten, and 30% have declared to have been physically or verbally abused starting with the age of 15. In the current social distancing context, these numbers will severaly worsen. ANAIS Association created a public service announcement campaign to make the media and the people aware of the new deterioration in the new status quo.Agency: Cheil, Romania VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Starting from the universal insight that everything we love might get us ill: from swinging the baby to playing the trumpet, Jazz and Medlife went further on and searched for (almost) all the frequent illnesses born out of love. Jazz put together an actual atlas of such illnesses, but not in the way a medical atlas is done. Instead, choosing to artistically describe the illnesses through poetry and artistic photos and we launched it in an exhibition during Romanian Design Week in 2019. The project was so well received by people that Jazz and Medlife continued in 2020 with a TVC under the same concept.Agency: Jazz Communication VIEW THE SPOT  What does "joie de vivre" stand for? It is the French motto for enjoying the simple pleasures in life, without any regrets. This is how PAUL (a French bakery) promoted its new line of desserts in a print series. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD KFC: Smart Chat After the holiday season, which takes a toll on our finances, teens end up broke. In order to help them be more careful with their money, KFC created a chatbot game which taught users the basic economic principles in a game. Through four experiences related to teens' everyday life (resales, fieldtrips, organizing parties and going out), they learned to take the best decisions when it comes to saving money and being financially responsible.Agency: MRM/McCann VIEW THE CONCEPT  Christmas is about magic and larger-than-life stories. In this case a weird story serves as a white lie on christmas eve. A lumberjack who lives in the misty mountains takes center stage in his phantasy. Alone with nature he grows his own kind of trees. In his tree nursery the trees are all slanted. Even his small hut is full of objects and furniture which is bent in the same way. Nevertheless his son hesitates to buy into the story his dad came up with. It rather seems to be nice white lie to excuse his failure. Agency: Publicis VIEW THE SPOT  Greenpeace Romania is taking action against the indifference of authorities regarding illegal logging by launching the "Curse for Good" campaign. Instead of activists, artists or influencers with millions of followers, the campaign uses a real Romanian witch - Irina Primavera - who casts a spell on illegal loggers and authorities. 6 hectares of wood are disappearing every hour in Romania due to illegal logging and legal cutting. For each tree legally cut, another one is illegally taken down. Agency: McCann Worldgroup, Romania VIEW THE SPOT Samsung: Art Portals In Romania, The Long Night of Museums can seem really long because of endless lines, crowds and fatigue. How could Samsung, the supporter of #DoWhatYouCant, improve this experience? We created a new standard for art enthusiasts: Samsung Art Portals. We took over various galleries across town and set up connecting portals. Characters from paintings came to life and held Galaxy S10 phones that connected the galleries, allowing visitors to see the exhibits through each other's eyes. Agency: Cheil, Romania VIEW OUTDOOR KFC: Studycoin How could KFC, the brand that declares itself the supporter of youngsters, use cryptocurrencies to reshape the educational system? In comes StudyCoin, the coin that students could mine by using the most important processor they owned: their brains. To get them, students solved mathematical equations relevant for their final exams. Coins could be exchanged for any KFC product, nationwide. We created a unique algorithm that changed the value of the coin daily according to the number of problems solved the previous day. StudyCoin became a hype, teenagers creating special groups trying to hack the system and solve equations together.Agency: MRM//McCann, Romania VIEW THE CONCEPT  Real women who've survived domestic violence are giving their voices to scenes from silent movies where female characters are being abused by men, in support of a Romanian domestic violence charity. In Unquiet Voices, a 40-minute film created by Cheil Centrade on behalf of Romanian charity ANAIS, scenes from seven different silent films are intertwined with narratives of romances that became nightmares for women.ANAIS, which supports domestic violence victims, wanted to undo the wrong. With the loss of copyright of dozens of these silent movies on January 1 2019, ANAIS wondered if they could be turned into an empowering cinematographic product for the next generation? VIEW THE SPOT Lidl Romania / World Vision Romania: Soft Bullying Romania ranks 3rd place in EU for bullying in schools. In order to raise awareness on the subject - and explore the attitudes and the environment that helps bullying occur - Lidl Romania has used its own products to start a conversation. On International Anti-Bullying Day, the most followed retailer in Romania on Facebook launched 'Soft Bullying is still Bullying' with World Vision Romania. Created in partnership with Jazz Communication Bucharest, the idea aimed to draw attention to the fact that we use plenty of slang and 'soft' insults which we consider funny but, in fact, can support bullying and hurt just as easily.VIEW THE CABBAGE AD VIEW THE CHEESY AD VIEW THE SILLY AD VIEW THE SWEETY AD  Carmaker Renault, via Publicis, Romania, introduces "The DisCO2unt Billboard," a completely new kind of promotion. When air pollution goes up, the price of Renault ZOE goes down, live on a huge digital display. This way, the zero-emission electric car becomes more affordable right when the city needs it the most. Bucharest, the capital of Romania, is one of the most polluted capitals in Europe and the most congested city on the continent, according to the TomTom Traffic Index. With daily levels far exceeding the recommended limit, residents face serious health issues. VIEW OUTDOOR  Coca-Cola Romania and McCann Worldgroup Romania launch the first Coca-Cola bottle that is only half full. But there's a catch: the iconic bottle is used as a media channel for positive news. Romania ranks amongst the top 10 unhappiest countries in Europe, according to the 2018 World Happiness Report, conducted by the United Nations. VIEW OUTDOOR Telekom: Storytime Storytime, a Revolutionary education app from Telekom, was created by Leo Burnett Bucharest to enhance the experience of bedtime stories through the features of the phone, no matter the distance. The Telekom Storytime app enables parents working abroad to tell their children bedtime stories remotely, with the technology of the app meaning parents don't just tell the story, they become part of it. VIEW THE CONCEPT  Rusu+Bortun, Romania has illustrated this print campaign for ING Tech.VIEW THE EINSTEIN AD VIEW THE MARTIN LUTHER KING AD VIEW THE MARIE CURIE AD  Romania, currently holding the Presidency of the EU Council, is a country where gender discrimination still persists. In Romania, as in other Latin countries, women are often perceived as being vulnerable and not at their peak performance during their period. In Romania, being on your period is translated as being "pe stop", on stop. Brussels-based NGO European Women Alliance â one of the most active organisations when it comes to women empowerment and European values is launching #DoneOnPeriod manifesto-campaign in Romania. The campaign aims to combat the preconceived idea that, during their period, women are less able to physically and mentally carry out their projects. How? By celebrating all the small and big achievement that women have done in those days. #DoneOnPeriod talks about all things that women do best, when some people think they are at their worst. VIEW THE SPOT  Who says virtual assistants can't fall in love? On Valentine's Day, Samsung Romania supports impossible love stories and tells the story of Bixby, its own virtual assistant, who falls in love with another virtual assistant belonging to a different operating system. This Valentine's, no love story is impossible. Make yours happen. Agency: Cheil CentradeVIEW THE SPOT  On the Saint Andrew's day, in Romania we celebrate a simmilar Halloween, focused on ghouls, evil spirits etc. The hero of that day is the garlic, romanians weapon against those evil spirits, and vampires (why not?). Dracula's Castle took the initative this year and campaigned our own Halloween day, bigger, spookier and of course.. 100% authentic. Agency: Tempo Advertising VIEW OUTDOOR  Italy failed to qualify for the World Cup for the first time in 60 years. Their fans didnât know how to cope with the situation, but Romanians already knew a lot about such disasters. Our national football team had skipped the last 5 World Championships. Samsung wanted to bring value to this important know-how into failing, and also prove the unifying power of technology. So Centrade Cheil, created "Pass the Heartbreak", an online show where a Romanian fan gives Italians some experienced advice, featuring Samsung products. It all worked, because disappointment always heals faster when you donât feel alone.VIEW THE SPOT  Virgin Radio and WWF Romania launch The Deforestation Beat campaign. The beat, which is the actual pace of virgin forests getting cut down, is the rhythm to which famous artists reworked their songs to remind listeners that every 1.2 seconds a tree is being cut and ask them to get involved. Romania has the last remaining virgin forests in Europe, but 10.000 SQM of these virgin forests disappear every hour. If you do the maths, this means that a tree is being cut down every 1.2 seconds. Virgin Radio invited Romaniaâs most famous artists to use this beat 'The Deforestation Beat' in their songs and artists were not shy to join the cause. Agency: McCann, BucharestVIEW THE SPOT  MullenLowe Romania has illustrated this campaign for the Red Cross's, First Aid Courses for Parents.VIEW THE SOLDIER AD VIEW THE DINOSAUR AD VIEW THE ROBOT AD  Studies show that every year, in Romania, 2/3 of underprivileged children interrupt school by the end of 8th grade, because they are put to work. Having the mission to help underprivileged children to continue their education, the non-profit international organisation United Way Romania asked Rusu+Bortun to create a PSA, in order to raise awareness about this problem. VIEW THE DOCTOR AD VIEW THE MANAGER AD VIEW THE PILOT AD  Rusu+Bortun signed a print and outdoor campaign for Tiriac Energy, a new gas stations brand launched in Romania. VIEW THE AD  FCB, Bucharest have created these ads for Philips AventVIEW SWIMMER OUTDOOR VIEW DANCER OUTDOOR VIEW SPRINTER OUTDOOR  Treat your cough before it gets complicated. Agency: FCB, BucharestPLAY THE PILOT SPOT PLAY THE DRESS SPOT PLAY THE CALL SPOT PLAY THE POLICE SPOT Baneasa Shopping City: Lego EthnicsTelekom: The Vloggers Swap Internet algorithms limit sharing. They show us only the views and opinions we already agreed with. This is called a Filter Bubble or Echo Chamber. The effect is polarization and intolerance. This is especially true for millennials, whose opinions are often formed via social media. As a brand that believes in "sharing" we could help audiences see each other's perspectives. VIEW THE CONCEPT  The European Night of Museums was a perfect opportunity for the famous Dracula's Castle to open its doors to public at night hours. The most scary and haunted hours. The outdoor and digital teasing campaign attracted a big crowd on that special once-a-year-night.VIEW OUTDOOR  Studies show that every year, in Romania, 2/3 of underprivileged children interrupt school by the end of 8th grade, because they are put to work. Having the mission to help underprivileged children to continue their education, the non-profit international organization United Way asked Rusu+Bortun to create a PSA, in order to raise awareness about this problem. Coming from the insight that children who interrupt school have a much lower chance to recover and build a career, we came up with this idea idea: To interrupt school is to interrupt a career. Every child is a potential adult with a successful career. But children who drop out of school, even just for a while, will never fullfill their potential. To show the consequences of interrupting education, we took this idea into the future by applying it to adult careers.VIEW THE SPOT Renault: Doodle Mats Publicis Romania has teamed up with Renault to create "Doodle Mats," the first custom made play rugs featuring the actual streets around your home, which you can use to teach the little ones how to safely cross the street, while having fun. VIEW THE CONCEPT  Over half of the Romanian children who need heart surgeries cannot be operated in state hospitals. They end up on a long waiting list. The Heart of Children took up the mission to save babies' lives with the help of foreign surgeons who operate free of charge. But these surgeries still require huge expenses. Which is why Mercury 360 Bucharest launched a funding campaign that helps people see and grasp their good deed: donors are transformed into artists and surgeons by sewing their own heart-shaped brooch.VIEW THE SPOT  Unicef has released this video showing the reactions of the visitors to "The Real-Life Escape Room." Child sexual abuse is one of the most hidden crimes, which takes place behind closed doors. The offenders are highly motivated to keep their actions hidden, so they can continue with the abuse. As many as 62% of the victims never speak up,VIEW OUTDOOR  You don't even realize how much junk you read online every day. Read something better. Outdoor from Friends TBWA BucharestVIEW HASHTAG OUTDOOR VIEW TWEETS OUTDOOR VIEW FACES OUTDOOR Louis Bonduelle Foundation: Tasty Colors Best served hot! Tasty Colors, the first painting set made entirely out of vegetables, is finally here! The first step into a kindergarten program aiming at making kids friends with veggies through play meant months of research, formula tests and a multidisciplinary team of chemists, producers and designers, all for a yummy reason to turn lunchtime into playtime. 100% Bonduelle vegetables, 110% teamwork. FCB for Louis Bonduelle Foundation. Enjoy!VIEW OUTDOOR  Print advertisement created by FCB, Romania for Dental House, within the category: Health.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  BIHOR COUTURE â A traditional Romanian brand is standing up against cultural appropriation. Cultural Appropriation = the act of taking or using things from a culture that is not your own, without showing that you understand or respect this culture (Cambridge Dictionary). Big fashion houses have been using inspiration from the local cultures of many countries without acknowledging that culture or giving credit to the original creators. Beau Monde, a fashion magazine with 100% original Romanian content, together with McCann Romania, decided to take a stand against cultural appropriation by launching BIHOR COUTURE, a Romanian fashion brand with designs created by the same Bihor County craftsmen that the large fashion houses failed to credit.VIEW THE SPOT  Modern love in modern times is defined by cheesy hashtags, check-ins, selfies, emoticons. We're so busy loving each other online that we barely connect offline. And even when weâre together, as a couple, we put screens between us.VIEW THE SPOT  Outdoor (and online) campaign endorsing Earth Hour.Switching off the lights for Earth Hour at Bran Castle VIEW OUTDOOR  November 2017, 636 people sat on this chair, 24/7 for 20 days. People took a commitment to sit until enough money would be raised for a house to shelter sick children's parents, near the biggest oncological hospital in Romania. Agency: Jazz, Bucharest.VIEW OUTDOOR |
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Ogilvy, Romania has created this spot for Romania's biggest NGO - Give Life a Chance.
FCB, Bucharest have created this spot for Baneasa Shopping City and Lego