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Seen and noted
OREO / PAC-MANL: Chase Playfulness! In a campaign set to excite consumers just like the legendary arcades did in the 80s and 90s, OREO is firing up the nostalgia trend by partnering with PAC-MAN. The yellow gaming icon known to thrill Millennials and GenZs alike. Letting consumers chase playfulness, OREO launches 6 special edition cookie embossments inspired by the PAC-MAN world. Cookie lovers are to scan each cookie individually and unlatch up to 6 exclusive OREO PAC-MAN mazes, each consisting of 3 different levels. Once players have completed the three levels, they can access an exclusive OREO PAC-MAN digital prize. And once that first maze is completed, they can scan the next cookie â and keep on playing! Each player gets a chance to enter the raffle and to win amazing prizes on the official OREO website**. So â playful times guaranteed! The 80s and 90s may be back on trend â but reality is, PAC-MAN has never left. And now, for the first time ever, OREO & PAC-MAN invite Europe to "Chase Playfulness!" Saatchi & Saatchi is leading the creative work which will be launched across 42 European countries. The OREO PAC-MAN special edition cookies will be a limited edition and available while stocks last, so look out for them on shelves from January 2024. Fans looking to participate in the fun can visit www.oreo.eu.VIEW THE CONCEPT UNESCO / Blue Shield Denmark: Backup Ukraine As Ukrainian citizens bravely fight for their lives and country, groups and individuals among them are working to physically save Ukraine's architecture and cultural heritage. Untold numbers of antiquities and monuments are being actively removed from harm's way, where possible. But many others have already been, or will be, lost. The loss of art, and its cultural value, occurs in almost every armed conflict. The challenges in saving artifacts during an active war are many, and rarely a priority as infrastructure and resources are rightfully dedicated to more pressing priorities. Agency: Virtue (Vice) VIEW THE CONCEPT Aston Martin V12: Never Leave Quietly Platige captures the speed and velocity of the Aston Martin V12 in dazzling detail in Unreal Engine 5 for 'Never Leave Quietly'. The sheer awesome nature of the vehicle transforms its very surroundings from normal streets into a crystalized world. Never leave quietly is the message, and with the raw sound of the iconic V12 Vantage and extraordinary visuals you might want to fasten your seatbelt for this one. VIEW THE SPOT Surfrider Foundation Europe: Plastic Blood The startling discovery that plastic waste contaminates our blood and not only the planet is at the heart of a dramatic new European print and digital campaign called Plastic Blood, launched for World Health Day today. Created by leading ad agency Babel for the oceans preservation charity Surfrider Foundation Europe, the campaign is a response to fresh research revealing that tiny plastic particles have been discovered in human blood for the first time. VIEW THE SPOT VIEW OUTDOOR  Fiona Jane Burgess has just joined SMUGGLER for global representation and has launches her latest work with Lacoste x Zalando. Fiona Jane Burgess brings us an intimate portrait of youth in her latest project for Lacoste x Zalando. 'To Be Honest' tracks the experiences of connection, love, heartbreak and loneliness - led by the musical artist, Camille Jansen, we are also shown sun-soaked moments of being young, free and alive. It is Fionaâs dynamic direction that captures a palpable sense of liberation and the innate vulnerability of introspection and connection.Agency: ZMS Creative VIEW THE SPOT H&M Foundation: The Billion Dollar Collection 'The Billion Dollar Collection' is an innovative campaign launched today by non-profit H&M Foundation, as part of its Global Change Award supporting early-stage innovation and ideas that can make the fashion industry circular. To highlight a selection of these startups, this campaign showcases them in a new way - through a unique digital-only fashion collection and catwalk show, designed by French creative director Pauline Chardin and created in hyper-realistic CGI by Mackevision, part of Accenture Interactive.VIEW THE SPOT VIEW THE MAKING OF SPOT  Toyota and The&Partnership Europe launch a pan-European, data-led campaign for the new Toyota Yaris Hybrid this week. Positioning Toyota's latest B-Segment offering as the perfect city car, 'Why Stop?' is an action-packed display of positive energy that highlights the energy-filled driving experience of the Yaris, made possible by Toyota's most advanced and responsive self-charging hybrid powertrain. During the Collegiate Challenge against California, Michigan State and UC Davis in 2019, the defending NCAA Floor Exercise Champion, Katelyn Ohashi found international social media fame when her routine landed a perfect score of 10.0. VIEW THE SPOT Metropolis Films : Remote Shoot & Directing Metropolis Films production services Latin America has run the first comprehensive remote filming test between Europe and Montevideo, Uruguay and both were very successful, according to first results. The hope is to do the same in other countries of South America. A number of production companies in London were invited to take part in the test as if it were a proper film production. The crew assembled in a studio in Montevideo included actor, camera crew, video assist and remote filming technicians. The director in London was able to impart briefs and comments to the actors and the crew which were carried out on set almost instantly. There are a number of methods to connect the remote systems and it will be a matter for the production company and the agency to chose the best one for the job. VIEW THE SPOT  Recipe has created their first work for ride-hailing app Kapten since winning the account in January. The integrated campaign for France and the UK, 'Buttocks', encourages audiences to make a stand while comfortably sitting down. The 30" film features a range of passengers proudly declaring why they've decided to 'vote with their buttocks' and take a seat in a Kapten, highlighting the brand's USPs; loyalty rewards, fair share for drivers, round-up and donate, the option to choose electric, and fixed, low fares. After all, it might just be your best decision today.VIEW THE SPOT Sunglass Hut / Luxottica: Perfect Gift c41.eu presents, in collaboration with Sunglass Hut / Luxottica, a new fashion film with lively and bright features. The film is directed by Van Khokhlov, a young Italian-Russian director. This brief but intense and narrative fashion film is the result of Van Khokhlov's direction and the creativity of Beatriz Lamarca, the creative director of Sunglass Hut. Through this film, both exciting and ironic, we relive the joy and pleasure of giving gifts to someone dear to us. VIEW THE SPOT  From visionary director Giorgio Bruni comes fashion giant Adidas's new pro-recycling campaign. Aptly titled "Infinite Play", the 80-second spot revolves around the message 'pass it on', encouraging consumers to give away their Adidas clothes rather than bin them. Packed with action, diversity and pace, the provocative commercial couldn't come at a better time, fashion waste is predicted to cost the UK economy 4.48bn pounds per year by 2030. Edited by Marshall Street Editors' Govert Janse - the man behind campaigns for brands such as Nike, Uber and Jaguar, as well as a plethora of other Adidas jobs - this one will surely leave you entertained. Come for the film, stay for the message. VIEW THE SPOT UN World Food Programme: #StopTheWaste There is enough food in the world to feed everyone, yet 1 in 9 people go to bed hungry every night. âAt the same time, one-third of all the food we produce goes to waste. We must stop this! Join the World Food Programme and #StopTheWaste.VIEW THE CONCEPT  New creative by Havas Lynx Group is helping raise awareness and provoke discussion on a rare proximal muscle disease that could affect up to 5000 people across Europe. The healthcare communications agency was appointed by Sanofi Genzyme to come up with a thought-provoking campaign that would highlight Pompe and its symptoms, whilst also providing the tools and information to achieve earlier diagnosis for what is predicted to affect 3500 'missing patients'. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Volkswagen T-Cross: I am More Than One Thing Volkswagen has kicked off its Europe-wide campaign for the T-Cross with a dynamic collaboration with supermodel and actress Cara Delevingne. The spot showcases the T-Cross' adaptability by showing Cara in a range of characters and scenarios as she travels across the city. VIEW THE SPOT Foot Locker: Sneaker Fans Don't Wait Foot Locker Europe launched new #sneakersfansdontwait campaign with its agency BBDO ParisVIEW THE BOAT SPOT VIEW THE CRUSH SPOT VIEW THE FOOT SPOT  A visual hyperbole from Miami Ad School of the result of viewing Samsung's latest wide screen TV.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Showcase how automatic braking can stop disasters we don't foresee, using conversation from everyday life. Work from Miami Ad School Europe VIEW THE PREGNANT AD VIEW THE FAT AD VIEW THE EXERCISE AD  Visa Europe will launch its latest communications campaign by Saatchi & Saatchi London in 19 European countries from the 1stJune, with focus markets including the UK, France, Poland, Spain, Italy and Germany.VIEW THE SPOT  The all-new Nissan Almera. The super "Innovation That Excites" from TBWAG1 and TBWAMoscow, directed by the Salto Brothers of BRW USAVIEW THE SPOT  Wonder World Fur made from 100% imaginary animals, show the imaginary origins of the garments they've made as part of their fashion line.VIEW THE BAMBOSEAL SPOT VIEW THE DOLYPHAN SPOT Nissan Juke: Chase the Pin 'Urban Thrill Rides' reinvents daily urban journeys into a new extreme sports experience, while targeting a younger male audience. The campaign includes TV, print, outdoor and will be supported in retail and digital, and will run in more than 20 European countries starting in April.VIEW THE SPOT VIEW THE PRINT AD VIEW THE PRINT AD GUEST JUDGES: MATT SMITH + DEREK GREEN, SAATCHI'S PARIS/GENEVA This week's guest judges are Matt Smith and Derek Green, who are based out of both the Saatchi & Saatchi Paris and Geneva offices. They are joint-regional Creative Directors for Central Eastern Europe, Middle East and Africa on P&G. They roam this region meeting weird and wonderful people while trying to beat what the Saatchi NY office achieved last year at Cannes.BEST TV Like our photo, The Ode to Axehad the best intentions of being funny and macho but turned out to be quite frankly, gay. So our thumbs up must go to the Carling commercial. Nice insight. Great use of beards. BEST PRINT We have to reach for the abstain button on this one, as it's our team that produced the Head & Shoulders 1961 campaign. So we can't say that it's the greatest H&S ad we have ever seen. Nor can we say that Nick, Jorg, Daniela and Arturo are all legends. So coming in 2nd place, sorry 1st, is the Wall Campaign for the Audio Products Group. BEST OUTDOOR When it comes to outdoor we thought the Bayantel DSL 'Problem Downloading' billboard was a good use of the medium but for us the real standout was the Mitsubishi campaign from Brazil. It's a beautifully crafted campaign and should do well during the festival season. FUEL SHOWS ROUGH TERRAIN IS KIDS STUFF FOR VOLVO A beautifully produced series of print ads for the Volvo XC 90 via Fuel, Portugal. VIEW THE CAMPAIGN ALL BLACKS VISUALISE THE HAKA FOR ADIDAS AND 180 AMSTERDAM âThe All Blacksâ Haka has often been misunderstood and for this yearâs World Cup we felt it was time to explain its true meaning,â says Sean Thompson, Creative Director 180 Amsterdam, âThe Haka, performed at the start of every game, is a ritualistic performance, which summons up the spirits of the ancestors to help the team climb step by step to the sun and glory. Summing up the Impossible is Nothing campaign, the film delves deeply into the Maori traditions using genuine Maori artists to help the team tell their story. We hope that by explaining its true meaning, other nations will show the Haka the respect it deserves.â VIEW THE SPOT New print / outdoor / ambient This ad encourages people to be more tolerant and open with Holebi's at work. Link ------------------------------------ Click here to view this ad New print / outdoor / ambientNew print / outdoor / ambient Superior cycling wear, even in the most puishing conditions. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient As from now, saddle pain is a choice. Link ------------------------------------ Click here to view this ad New print / outdoor / ambientHow did we miss this one??? Great work from German agency Nordpol + Hamburg. Did very well at Cannes, so now that it's turned up at bestads (at last!) we can finally put it online. Link ------------------------------------ Click here to view this spot Another of the Nike films from W+K Amsterdam Description ------------------------------------ Andrew Howe, a long jumper and hard-rock drummer, runs to the beat of his own drums.... FAST! Link ------------------------------------ Click here to view this spot New print / outdoor / ambient As the logo states, heart is the symbol of the whole campaign. The meaning is clear: âdesign has a heart tooâ (â¦and it beats for the research). Then a simple thought that came with a question: what represent design better than a line? Link ------------------------------------ Click here to view this ad Guest comments for featured spot A few words from Sascha Hanke, CD Jung von Matt: The Hamburg production company âSehsuchtâ, famed for its extraordinary and innovative visual creations, was a key player in the filmâs execution. The collaboration resulted in the development of an entirely new filmmaking approach: actual artificial blood was filmed in enormous water tanks and combined with digital graphics. The music is the work of Fazil Say, a Turkish artist exclusively contracted to the Dortmund Concert Hall. The piano virtuoso was recently hailed in the French press as one of the greatest musical talents of the twenty-first century (Le Figaro). Check also our film for the previous concert-season 2006/2007: http://www.typofonie.de/ Link ------------------------------------ Click here to view this spot New print / outdoor / ambientNew print / outdoor / ambient A series of ads that promote the begining of a new football season on Kanal D, the TV channel that always broadcasts the most disputed matches. Link ------------------------------------ Click here to view this ad W+K Amsterdam - new work for Old Spice One of three new spots for Old Spice - from W+K Amsterdam. Description ------------------------------------ Old Spice is the name sponsor of a unique endurance event in Africa, an expedition from Cape Town to Alexandria by various athletic activities such as hiking, running, trekking, mountain biking and canoeing. The event takes place from March to August 2007 over 150 days and stretching 11.340 km. The aim of this sponsorship is to replace the âFreshâ product series with the launch of a new series of Old Spice products under the name âKilimanjaroâ. Click here to view this spot Guest comments for featured spot Guest comments from Poppe van Pelt, Founding Creative Partner of independent Amsterdam-based ad agency SELMORE: For the viral campaign we were looking for a shooting location that oozed depression and really underlined the concept of the campaign that NationalJobBank.nl can rescue people from their dead-end jobs. We wanted this former Eastern European style of a gloomy office look and feel. And guess what? Instead of having to travel to Kiev or Albania, we found the perfect location in our own country. In this sad business park in Wormerveer, The Netherlands. Goes to show that boring office environments are a universal phenomenon that is not limited to a particular country or region. As the icing on the cake we found Polish director Miron Bilsky, whose interpretation best fitted with what we had in mind, while his totalitarian working approach got us 47 (!) shots in one day! But the crucial element that really got this viral campaign going was the fact that you could send it to friends and colleagues with a personalized company name in a neon sign on top of the building in the opening shot; without any Eastern European censorship, by the way - so people could send funny or silly company names to each other, again underlining the fact that they needed to switch jobs.â Go to the best TV page or Click here to view this spot  ... and the other spots are equally good! Click here to view Help is on the way  Click here to view Office plant New print / outdoor / ambient Stichting LaLuz recruits young professionals for ideal organizations. Their knowledge and experience can help ideal organizations and the good causes they fight for. The campaign aims at specific groups of professionals: computer experts, pr-specialists, lawyers and financial experts. Link ------------------------------------ Click here to view this ad Nice Shirt Films & the Social Club's new work for Swedish Rail Description ------------------------------------ Use the train, save energy....Yes, Heroes really was the track used! Click here to view this spot Potato Hunting ... nice new spots from DDB Stockholm Description ------------------------------------ OLW know that to make the best crisps you need the best potatoes. Wherever they are, wherever they hide, the Potato hunters will stop at nothing to find the finest potatoes on the planet. Click here to view this spot  Click here to view this spot |
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