 |
Seen and noted
 Celebrating Christmas in Japan is a little different to other parts of the world. The holiday is a romantic one, deemed a pre cursor to Valentine's Day, much less about family, more about lovers. For their 2023 Christmas campaign, condom brand SKYN gives a whole new meaning to the 'Blind Date' a romantic meeting between two people who have never met before VIEW OUTDOOR  Marubeni is a Japanese trading company in Tokyo. Marubeni draws attention all over the world because Warren Buffett invested a large amount looking to their growing potential. The 2023 campaign film this month caused a huge buzz both domestically and globally. The Ghidorah was moved by the traditional tokusatsu style in Japan. Not CGI. Also suit was a real Gidorah which appears in "Godzilla, Mothra and King Ghidorah: Giant Monsters All-Out Attack (2001).VIEW THE SPOT  PRETTYBIRD's Lucrecia Taormina has directed a hero film for the new bibigo global campaign. Koreaâs largest food brand bibigo launches a new global campaign encouraging the world to 'Live Delicious', developed with creative agency Wieden+Kennedy Tokyo and their hub in Seoul.VIEW THE SPOT  SKYN's Summer campaign, 'No SKYN, No Love', takes a Mission Impossible approach to deliver an essential message to young couples: always be prepared for intimacy by having a supply of SKYN condoms on hand. Created by independent creative agency UltraSuperNew Tokyo, the campaign features a hero film, influencer collaborations, and for the first time, podcasts featuring Japanese comedians. The hero film which is running on digital channels, follows the story of a young couple getting close. VIEW THE SPOT  AIZOME believes that textiles should not just be harmless, but even good. For those who make them and those who wear them. That's why, instead of toxic chemicals, they use only plants, water, and ultrasound.The result: textiles with health benefits. And now, also waste with health benefits. WASTECARE is the first skincare product that is actually industrial waste. Taken straight from the factory, tested following cosmetic standards. VIEW THE SPOT Pocari Sweat: You Don’t Need Wings to Fly Dentsu Inc., Tokyo has created this film Pocari Sweat titled, "You Don't Need Wings to Fly". The film features the same woman who starred in their "Find Your Own Way" for the brand. VIEW THE SPOT  Dentsu Inc., Tokyo has created this film Pocari Sweat titled, "You Donât Need Wings to Fly". The film features the same woman who starred in their "Find Your Own Way" for the brand.VIEW THE SPOT  Lexus has partnered up with Great Guns and director Bruce St Clair to deliver its latest pair of conceptual commercials. Set to an upbeat track, 'A Magnet For Adventure' shows objects associated with outdoor trips - from a kayak to a tent - mysteriously experiencing an upwards pull and levitating. Floating across the sky, navigating between buildings and trees, they finally settle on the magnet that's been attracting them - a Lexus. 'At Home In An NX' revolves around a friendly feline that makes a home for itself in a man's Lexus. Agency: The&Partnership, Japan VIEW THE MAGNET SPOT VIEW THE AT HOME SPOT Mini JCW: Big Love For All Thrill Seekers A racetrack like it has never been done before.One that is made with hundreds of drones [with lights] that instantly create this never seen before racetrackas the MINI drives through it in high speed.A racetrack so unique that the car only knows where to turn milliseconds before it takes shape. VIEW THE SPOT Skyn Premium Condom: A World Of Softness For the launch of the Premium+ condom, the latest new product in the SKYN Premium product range, independent creative agency UltraSuperNew Tokyo has created 'A World of Softness', an online and social campaign aimed at couples. Aiming to position SKYN Premium+ differently to SKYN Premium, but still upholding the brand values of togetherness and love, the world leading condom brand wanted to move away from the real stories of SKYN Premium and head down a Premium+ world, far away from reality. 'A World of Softness' pays homage to the special bond between a couple when they are in love and their escape into a unique world together, a place that only they know which holds significance for them alone. World of Softness runs on SKYN digital and social channels and in digital OOH spots in Shibuya, Tokyo.VIEW THE SPOT Duolingo: Museum Of Wonky English Learning a foreign language is not easy, which is why Duolingo has always celebrated its learners' mistakes as valuable stepping stones to acquiring knowledge. In an effort to create brand awareness, UltraSuperNew Tokyo and the language learning app have launched the 'Museum of Wonky English' (MOWE), the first institution in Japan to shed light on the art of mistranslations. VIEW THE SPOT VIEW 1 OUTDOOR VIEW 2 OUTDOOR VIEW 3 OUTDOOR VIEW 4 OUTDOOR VIEW 5 OUTDOOR VIEW 6 OUTDOOR Skyn Condoms: Meeting Again For The First Time UltraSuperNew Tokyo has created, 'Meeting for the First Time', an experiment in the form of a short film for SKYN condoms which asks: can a couple rekindle their feelings for each other, if they met again for the first time? SKYN condoms wanted to remind couples in a long-term relationship about the fresh and exciting feelings they had for each other when they first met, which often fades in time, especially when the relationship becomes long term. They also wanted to remind them, and encourage them to reflect on, why they are still together now, and what started this journey they decided to take together. VIEW THE WEB FILM VIEW THE 30 SECOND SPOT  In this 2D animated trailer from QUAD Group's CRCR, we are introduced to Azami, the new agent joining Ubisoft's hit game Rainbow Six Siege. Mixing drama and revenge, we are transported to the streets of Tokyo where we are introduced to a character gifted in martial arts, as well as the moment she lost her mentor to a gang.VIEW THE SPOT  Ahead of one of the most important summits of our time, COP26, Greenpeace has launched this 'Haters Gon' Hate' campaign created via UltraSuperNew Tokyo. The campaign drives change and educates people about the future of mobility in a zero-carbon society. "Haters Gon' Hate' will run on YouTube, Instagram, Facebook and Twitter and aims to pile the pressure on car companies to phase out gasoline cars and go electric before 2030. VIEW THE SPOT  BSPK has launched this new film for CANON for Tokyo 2020 Olympic and Paralympic Games. The film is about celebrating the power of photography in sport, illustrating how a single image can empower and fuel the dreams of the next generation of athletes.VIEW THE SPOT  "Choose Active" is the latest Apple Watch campaign from Apple Japan via TBWAMedia Arts Lab Tokyo which personifying the daily nudges and motivations the Watch provides to help its users stick to healthier habits.VIEW THE SPOT  The Body Shop engaged AKQA Japan for a long-term brand partnership, in which both parties cooperate to revitalize the brand's unique proposition on the in Japan. Vocal activism and collective spirit have been at the core of The Body Shop's DNA since they opened their first shop in Brighton in 1976. Founder Anita Roddick created something extraordinary, a brand that does not tell women what to look like, but rather celebrates them for who they are. A revolutionary message far ahead of its time. Now, well over 40 years after The Body Shop opened their first store, the brand partnered with AKQA Tokyo to once again be the pioneer for social change. VIEW THE MOTHERS DAY SPOT VIEW THE SAY NO SPOT  Haribo has a been in the Japanese market for a number of years but it is only this year they are making a concerted push with brand communications in Japan. As you may remember we started their social media presence for the Japanese market last year but things are taken one step further this February with the launch of it's first ever TV ad for the Japanese market.Agency: beacon communications k.k (Leo Burnett Tokyo) VIEW THE SPOT Nike Japan: Keep Moving, Yourself, The Future Director Jovan Todorovic has shot a new film for Nike Japan. The new commercial, 'Keep Moving. Yourself. The future, features three stories based on athletes' real-life experiences, in particular three soccer girls from different backgrounds in Japan. The film focuses on how they overcome their daily struggles and conflicts to move their future through sports. It's an emotional piece that empowers them and serves as an inspiration to anyone who find themselves in a situation where a brick wall of misunderstanding and self doubt keeps them from being their best. Japan is a relatively homogenous society, but the heroics of the country's multiracial rugby team at last year's world cup and the success of tennis star Naomi Osaka are challenging old ideas about what it means to be Japanese. VIEW THE SPOT  With global concern for 'twin-demic,' a spread of COVID-19 coinciding with influenza, increasing the importance of preventive measures has become an essential part of all our daily lives. TBWAHakuhodo Tokyo launched the 'We Are Viruses' project, in cooperation with Dreams, Inc, in an effort to encourage young children to understand the importance of washing hands. The campaign consists of six characters, each representing the six types of viruses (COVID-19, influenza, Norovirus, Ebola, SARS and Adenovirus), which are delivered in a form that appeals to children, sparking interest and promoting an understanding of the virus and the preventive measures in an easy to understand way. The launch will consist of an animation movie where the ambassador of the project Yoshio Kojima, a comedian and educational Youtuber who is popular among children, sings the song of 'We are Viruses' will be released on an official website.VIEW THE SPOT Netflix Korea: The Massacre Of The Kingdom To celebrate the continued success of the Netflix Original Series 'Kingdom', The Glue Society and Wieden+Kennedy Tokyo have created a three-story museum of historical artifacts bringing to life the rich imagined history of âKingdomâ at the Song Won Art Center in Seoul, Korea. In the exhibit titled, The Massacre of KingdomVIEW THE MASSACRE CONCEPT VIEW THE 360 CONCEPT Uniqlo: Making of ThermoArt UNIQLO has launched a new global campaign for its flagship model HEATTECH functional underwear. Inspired by HEATTECH's moisture and heat-absorbing technology, the campaign uses 'ThermoArt,' the worldâs first real-time digital art that transforms thermography to a new form of dynamic expression. With body temperature being an early detection measure for COVID-19, thermographic images now universally evoke negative and bleak sentiment. Using this insight, the team decided to use human body temperature in real-time to create content that warms the mind and body, while showcasing the core appeal of HEATTECH, keeping you warm from your own heat VIEW THE CONCEPT IKEA: Harajuku With Imma Wieden Kennedy Tokyo introduces you to Imma, Japan's first virtual model, often seen at events in Tokyo and around the globe. The campaign celebrates the opening of IKEA Japan's first city-center shop opposite Harajuku station. To launch the new store IKEA and Wieden Kennedy Tokyo brought the virtual model to the real world for the very first time, creating an apartment for her inside the shop window. Her living room came to life in an installation at IKEA Harajuku that combined physical space with LED screens. The color temperature of the LED panels adapted in real-time to ensure a seamless blend between the screen and the physical world. Her bedroom was displayed on a giant screen on the second floor, and everything else came together online.VIEW THE IKEA HARAJUKU WITH IMMA CONCEPT VIEW THE BEAUTY ROUTINE SPOT VIEW THE DIY SPOT VIEW THE VACUUMING SPOT Nike: Create with Air Max Nike Japan presents "Create with Air Max," a 56-page zine created via AKQA Tokyo, Shanghai and New York that invited top fans to create their own Nike designs through a colouring in book and augmented reality which brought the designs to life. VIEW THE CONCEPT SMV Portable Sanitiser Spray: Stay Alert Song The state of emergency has been lifted in Japan but people still need to be careful. This is why Dentsu Tokyo has created an animated movie and a song about what to do when you see everyone for the first time in a long time. The campaign for SMV Japan, which sells mobile alcohol disinfection spray, stresses that when the self-restraint is over, and you can finally get out and see your loved ones, you still have to make sure you don't let your guard down and this then leads to a second or third wave. The "Be aware, Donât be scared" message reminds us of some of the important things to keep in mind when we first go out - like trimming your nose hairs; wearing comfortable shoes; wearing pants; and of course to stop "passing air".VIEW THE SPOT  Amidst the isolation of lockdown, the world has fallen in love with running, according to the findings of a new, ongoing research study by ASICS. More importantly, the research shows nearly three-quarters of runners around the world plan to stick with their new exercise routine.VIEW THE SPOT East Japan Railway Company., Ltd.: TRAINing A new app developed by McCann Health Japan is turning riding the train not just into a place of travel but into a place for growth. Created for client East Japan Railway in collaboration with Japanese fitness club JEXER, the smart app harnesses the power of geofencing technology in Tokyo-area trains to provide train riders voice-guided personalized 'TRAIN'ing programs for both physical and mental health. VIEW THE CONCEPT LIFULL Table: Earth Cuisine "Bamboo Sweets" Eat and help the earth discover new ingredients to protect the world - Earth Cuisine. In the second round of this project, LIFULL are featuring abandoned bamboo forests. Bamboo used to be an important material for Japanese people. However, the declining demand in recent years has created many abandoned forests which are developing into bamboo-related harms such as landslide damages. To solve this problem, LIFULL came up with a new idea to "eat" bamboo as an ingredient. VIEW OUTDOOR Shiseido: Beyond Time The latest collaboration between R/GA Tokyo and beauty innovators Shiseido fuses data, technology, art and brand purpose, creating a virtual time travel experience for visitors to the latter's Global Innovation Centre in Yokohama, Japan. Beyond Time is an immersive, interactive, deep-tech installation through which users can break the boundaries of time to experience ageing - instantaneously and non-linearly. Two people enter the installation from opposite sides and by looking through a digital mirror are able to see each other as they'd look years into the future, or the past. VIEW THE CONCEPT Gatsby Perfect Skin Lotion: The Kawaii Tweak Hazard Song Men have skin they want you to notice too. Applying filters to men who don't want that cutesy look can cause harm. Agency: Dentsu Inc Tokyo.VIEW THE SPOT JMS Auto Parts: The Stop Line of Love campaign The Stop Line of Love campaign. A series of humorous 10 second tvcs for JMS Auto accessories. Agency: Hakuhodo Kettle Tokyo.VIEW THE SPOT Yamaha: Dear Glenn Yamaha brings Glenn Gould back to life as an AI.The AI is able to play in the unique style of Glenn Gould as well as interact live with human musicians. Yamaha and Dentsu Tokyo first trained the AI by analyzing Gould's past recordings and then crafted by input from expert musicians who are true Gould enthusiasts. VIEW OUTDOOR  Insurance firm AIG has launched a large-scale campaign educating foreign travelers 'How NOT to drive in Japan' as the country readies itself for an unprecedented influx of overseas visitors for the upcoming 2019 Rugby World Cup and Tokyo 2020 Olympics and Paralympics. The project, created by TBWAHAKUHODO, aims to educate visitors in an engaging and memorable way, centered around an online film starring the world-famous New Zealand All Blacks. VIEW THE SPOT Nissan: The Reborn Light Itâs been almost 10 years since the launch of Nissan LEAF, the world's first mass-produced electric vehicle. But now, as many of these early vehicles are reaching the end of their useful lives, Nissan wanted to showcase the longevity of one of the most important components - the battery - finding a way to re-use the growing number that were destined for the scrapheap. Nissan teamed up with TBWAHAKUHODO and 4R Energy Corporation to design, develop and install new streetlights that are powered by a combination of solar panels and used batteries from the Nissan LEAF. "The Reborn Light," launched in Namie-machi, Fukushima - an area still recovering from the 2011 earthquake and tsunami - providing a new type of outdoor lighting that operates completely off the main power grid, requiring no electric cables or outlets.VIEW THE CONCEPT Japan Para Table Tennis Association: Para Ping Pong Table In Japan, only 1% of the population watch Para sports. One reason these sports struggle to reach mainstream audiences is that people don't understand the challenges faced by individual athletes and therefore don't fully appreciate the immense skill involved to compete. With the aim of helping people visualize and comprehend the challenges of Paralympians, JPTTA produced special ping pong tables designed based on interviews and sketches from members of the national team, exhibiting how these athletes experience the sport. The campaign also serves as an intuitive communication tool to help graphically profile players based on their perspective of the table - better informing viewers about each athlete's unique challenges, and adding greater depth for new spectators.VIEW THE CONCEPT DAIKI Dementia Care Home: Restaurant of Mistaken Orders The Restaurant of Mistaken Orders is a restaurant in which all the waiting staff have dementia - meaning there's a possibility that what you ordered, may not be what you get served. By putting customers in a frame of mind where a mistaken order can be accepted, or even appreciated, the restaurant provides a valuable lesson on how open-mindedness and acceptance can help us enjoy our differences. VIEW THE CONCEPT SENKO: Kimono Wearing The Fire Senko Hanabi is a traditional hand-held Japanese firework. The flames evolve in ever-changing expressions of beauty through five different phases. The flames portray the fleeting life of a flower, from bud and blossom to petals withering away in the final throes of life. TBWAHAKUHODO photographed and used these flames to create beautifully crafted patterns for Takashimayaâs latest Yukata (traditional Japanese garment) collection. VIEW THE CONCEPT |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
Dentsu Inc, Tokyo has created this spot for Otsuka Pharmaceutical
Nike debuts 3D billboard in Japan in run-up to Air Max Day.
Wieden & Kennedy, Tokyo, Japan has launched 'You Can't Stop Us' for Nike.