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Seen and noted
 Nowadays you have to be alert, attentive, on the lookout. You've got to keep your phone at hand and be prepared to draw it out in an instant, because you never know what situation you will encounter that will warrant documenting. It could be an elephant giving birth at the safari. It could be a triple rainbow. or it could be a traffic cop dancing in the middle of a busy street intersection.e web. VIEW THE SPOT  Head LineLStarting the year with a blank page. Happy new year, 2021.Back cover ad: Calcalist, Israel's leading business newspaper, presents a blank page to celebrate the new year. VIEW THE AD  Cardiovascular diseases are the No. 1 leading cause of death amongst women. Women do not pay attention to their heart! The Israeli Cardiovascular Wellness Center for Women want to change this reality. We created a Heart that no Woman can ignore. A heart that they know well, maybe even better than their own Heart itself. We placed a huge inflatable Instagram like (6 meters high at Rabin square in front of the city hall, in the heart of Tel Aviv.VIEW OUTDOOR  It's Hanukkah time! And Covid 19 Timeâ¦And the show must go on! Roladin the leading Bakery & Patisserie in Israel launch the 2020 Sufganiyot Collection with a new campaign and up to date message SHOW MASK GO ON! Sufganiyot is a Jewish doughnut and it is a traditional food/dessert eaten at Hanukkah the "Jewish Christmas"VIEW PINK OUTDOOR VIEW BLACK OUTDOOR VIEW GREEN OUTDOOR VIEW PURPLE OUTDOOR VIEW BLUE OUTDOOR  Happy Hanukkah! The dreidel, one of Hanukkahâs most recognisable symbols, on a new ad by Mercedes-Benz Israel celebrating the holiday.VIEW THE AD The Global Army Against Child Abuse : openyoureyes The Corona Pandemic reshuffled our cards, placing many burning issues on the back burner, as we all face uncertainty and the respective personal ramifications. But unfortunately, the Corona Pandemic did not stop the epidemic nature of sexual assaults and child abuse.The Global Army Against Child Abuse recently launched a National campaign under the hashtag #openyoureyes - The objective is to prevent the next rape and save the next young victim by increasing public awareness of this horrific phenomenon. VIEW THE CONCEPT  A pattern for today's market - investments during uncertain times. A promotion for a conference by Calcalist, #1 business newspaper in IsraelVIEW THE AD Mediterranean Towers: Alive & Kicking "A few old people is no reason to shutdown a whole country thatâs how our latest campaign for the "Mediterranean Towers" Senior Living Residence kicks off. When the Pandemic struck, it soon became apparent senior citizens were especially at risk of contracting the covid-19 virus. So people were told to respect social distancing and families were warned to stay away from grandparents and elderly citizens lest they spread the virus to them. Countries went into total lockdown and stores, businesses and restaurants shut their doors. However, while the lockdown was tolerated at first due to the general atmosphere of panic and fear, soon the economic consequences became apparent as most economies began suffocating. The advocates of reopening the markets were fast to point the finger at their seniors â blaming them for the continued segregation and economic shutdown in posts that showed increasing animosity and resentment towards the elderly.VIEW THE SPOT  Whats better than hiding your herpes? Print from Addict ,Israel for Herotherm VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Galil Mountain Winery: Drop of Goodness The Jewish New Year is literally around the corner - merely weeks away and like all holidays tables and festive dinners across cultures, wine will take center stage on people's tables. But with the wine drinking, the partying, the fancy plates and the merriment come the unwelcome accidents. The Galil Mountain Winery, working together with its agency Leo Burnett, and partnering with Hameshakem - a chain of small production factories spread out over various locations throughout the country whose goal it is to provide employment for people with disabilities - have come up with the perfect solution to all your wine spilling troubles.VIEW THE CONCEPT  Castro is the leading fast fashion brand in Israel, popular country wide.As a local brand it is historically known for its breakthrough campaigns with iconic ads and videos. This year, in order to launch our "Safari" line that was inspired by African culture and safari themes, we created NOT A SAFARI CAMPAIGN. VIEW THE SPOT  It's a well-known fact; take one sense away and chances are the others will be elevated. Our body's natural propensity is to compensate. People with impaired vision may have better hearing and so on. But Doritos is no ordinary snack. Packed with flavor, it was meant to defy the laws of nature itself and it affects humans in the most peculiar of ways. Once gobbled up, Doritos chips will stimulate your taste buds to such a point, they will overload your senses and obliterate all others - leaving you with just the heightened effect of the perfect mouthful of Doritos flavor as the rest of the world just falls away.Agency: Leo Burnett, Israel VIEW THE FRISBEE SPOT VIEW THE ROBOTIC SPOT The Linda Joy Pollin Cardiovascular Wellness Center for Women : The Linda Joy Pollin Cardiovascular Wellness Center for Women raises awareness about women's cardiovascular issues. As part if this effort they launched a campaign explaining the connection between domestic violence and longer-term effects on women's heart health.Agency: M&C Saatchi, Tel Aviv VIEW THE BLACK EYE CONCEPT  Summer is approaching, and so is increased danger from exposure to the sun and related damage. Ronit Raphael, Israel's leading anti-aging clinics chain, has put out a magazine ad connecting too much suntanning with increased potential for skin damage.Agency: M&C Saatchi, Tel-Aviv VIEW THE AD HotPop: Pop Life - The Most Realistic Social (Distance) Game Eve HotPop presents: Pop Life - the most realistic social (distance) game ever. Due to Coronavirus regulations in Israel, schools have been closed and teens are social distancing and staying home, we all know what teens love doing at home (no! not that, the other thing) playing video games. Therefore, HotPop, Israel's most loved microwave popcorn brand Created the most realistic social (distance) game ever for teens, where their avatars stay at home just like them, and do nothing. We launched the game with the help of Israelis leading gamers and influencer's.Agency: Mccann TLV VIEW THE CONCEPT  American Express card members are known for their impeccable taste and lust of life, culture, food and exclusive experiences. However, as we all know, the coronavirus outbreak has made enjoying even the most mundane of pleasures like eating out at a stylish restaurant impossible. So what do you do when your natural playground has been pulled out from under your feet? How do you provide American Express card members with that trademark stand-out experience? Working with Time Out Israel, we created a dedicated content hub that lets the brand's premium card members shop for the very best and very finest online has to offer.Agency: BBR Saatchi & Saatchi, Tel Aviv VIEW THE AD  Mazda x Spotify set you up for some badly needed peace and quiet and uplifting tunes in this film. We're all feeling the effects of the Covid-19 pandemic. Whether it's worrying about our health, juggling between looking after the kids and working from home or simply the stress that comes from being cooped up all together 24/7 with no privacy - this crisis is definitely taking its toll. So Mazda thought it would give you a little 'Me Time'.Agency: BBR Saatchi & Saatchi, Tel Aviv VIEW THE SPOT  Without a doubt, Covid-19 is the pandemic the whole world is preoccupied with these days. But the world has faced other challenging epidemics since eternity. The Smoke Free Israel Initiative is a nonprofit organization aimed at preventing smoking amongst young people and youth, the organization's war does not stop when the world stops. PLAY THE SPOT  Safe at home for 47 years.RB-DOORS was founded in Israel in 1973, thanks to a unique combination of innovation and technology the brand became synonymous with security doors with added value of creativity and elegance. Today, when home has become the safest place, this is a great opportunity for the brand to strengthen its key promise - Safe at home.VIEW THE SPOT  If youâve tried recently tried lacing a grocery delivery order, you may have discovered that the more this health crisis drags on, the longer the grocery delivery timeframes become. A thatâs a major problem if youâre running out of Doritos. Everyone knows that you simply canât resist a pack of Doritos. From the moment you crack a pack open till you see the last crumb, less than a minute will go by for the entire pack to be downed and forgotten. So what do you do in times of Corona when youâre in self isolation and the next grocery delivery isnât for another two weeks? The answer: self-mastery and rationing â to make the last crumb last.VIEW THE SPOT  Without a doubt, Covid-19 is the pandemic the whole world is preoccupied with these days. But the world has faced other challenging epidemics since eternity. The Smoke Free Israel Initiative is a nonprofit organization aimed at preventing smoking amongst young people and youth, the organization's war does not stop when the world stops.Agency: M&C Saatchi, Tel-Aviv VIEW THE SPOT  McCann, Tel Aviv and IKEA Israel have launched this COVID-19 edition catalogue to help entertain bored families staying at home. The catalogue includes mazes, coloring in and a variety of games.VIEW THE FIRST PRINT VIEW THE SECOND PRINT VIEW THE THIRD PRINT VIEW THE FOURTH PRINT VIEW THE FIFTH PRINT VIEW THE SIXTH PRINT VIEW THE SEVENTH PRINT VIEW THE EIGHTH VIEW THE NINTH PRINT HAMAT: It Doesn't Matter Which Faucet You Have... The world is in a Global War of the kind we have not yet experienced. In this war, the weapon is hygiene and isolation. As the leading faucet company in Israel, Hamat chose to take part in the war and help the country promote the awareness and importance of washing your hands as frequently as possible.Agency: M&C Saatchi, Tel Aviv VIEW THE SPOT Elite Confectionery: After Corona In a world where all government systems and experts are busy fighting the Corona virus, what can a chocolate brand do to contribute to the fight? Well, let's be honest not very much. But that didn't stop Elite's "Keef Kef" brand from playing its humble part. Elite chocolate's "Keef-Kef" bar is an iconic choclate bar every Israeli has grown up on. Its name is based on two words which taken together mean fun. But when you break up the combination, you'll notice that the first word is "Keef" - the Hebrew word for "High Five".Agency: BBR Saatchi & Saatchi, Tel Aviv VIEW OUTDOOR VIEW THE PRINT AD  We are in the midst of a global health crisis and Israelis are also trying to curb the spread of the Coronavirus. One way to deal with this virus is domestic insulation and in Israel all citizens have been asked to stay at home. The Edri-8 Out Of Home billboard company has decided to contribute its part to the fight, through a huge digital billboard on the main axis of traffic in Tel-Aviv Israel.Agency: M&C Saatchi, Tel Aviv VIEW OUTDOOR Elite Confectionery: Embracing The Haters Relaunching Elite Chocolate's classic chocolate bars Israelis love to hate. 'Torteet', 'Teami', 'Egozi' and 'Twist' are chocolate bars from a different era. Had you come to Israel in the 1970's you'd have found only one chocolate brand on supermarket shelves: Elite's bars. They were the brand everyone grew up on and loved. But with the years, the Israeli market opened up and international brands made their way into the country and its supermarkets. Israelis, many of whom had never been abroad, were enchanted by the opportunity to get a taste of being abroad even if it was only by intermediary of a chocolate bar made overseas.Agency: BBR Saatchi & Saatchi, Tel Aviv VIEW THE CONCEPT  Here is a disturbing fact: A survey carried out among Israeli children and teenagers found that most Israeli children would rather experience physical violence than experience bullying. Today's reality however is harsh. If before the advent of social media bullying ended at the gates to school; today with much of kids' social lives managed via platforms like Whatsapp, Instagram and Facebook, bullying goes way beyond the schoolground - following children throughout their day, whether they are at home or at after school sports activities. Agency: BBR Saatchi & Saatchi, Tel Aviv VIEW THE SPOT  The 'Air Dancer' rises again in this witty Waze video campaign featuring a wacky inflatable tube man who loses his job as a business promoter because of Waze Ads.VIEW THE SPOT Samsung: The WIN-WIN Marathon Everyone knows that you don't win a marathon; you run a marathon. That is, everyone knows that except Samsung who will be sponsoring the Tel Aviv Marathon - Israel's biggest sports event of the year - for the seventh consecutive time. A year ago, the brand famously reworked its brand promise and now communicates under the "Do What You Can't" tagline. A promise that sets a completely new standard and is notoriously challenging to live up to - whether you are a brand or a person. Agency: Leo Burnett, Israel VIEW THE CONCEPT  Mind The Tech New York. A print ad for an Israeli Tech conference in New York Agency: No No No No No Yes VIEW THE AD  This campaign was published on mirrors all over the country at the largest and most popular Gym networks in IsraelAgency: Addict, Israel VIEW MEN OUTDOOR VIEW WOMEN OUTDOOR  DensShield tile backer, is a moisture resistant gypsum panel, that give you strong protection, specially for wet rooms.Agency: Boom VIEW THE AD  Roladin, Israel's leading Cafe & Bakery chain, is also well known thanks to its premium donut collection that comes every year at Hanukkah (Donuts is the traditional food during the Hanukkah Holiday). In a consistent manner, for the last four years the essence of the campaign is the empowering of the donuts, their respective creation and the heroines associated with them. Over the years the campaign's creative portrays them in a unique, bigger than life, fashionable manner. Combining art and fashion to secure desire and consumption at the POS. This year, under the same principle but through a completely different idea M&C Saatchi, Tel Aviv, conceived, the donuts, this time through the elections of "opposites-attract" - each donut was paired with who represents something entirely different from the donut, seemingly the un-natural choice. VIEW RED OUTDOOR VIEW SOFT OUTDOOR VIEW BLACK OUTDOOR VIEW YOUNG OUTDOOR VIEW SIMPLE OUTDOOR VIEW BLONDE OUTDOOR VIEW DIFFERENT OUTDOOR  As a result of this campaign, this ladder got a special acknowledgment from the Israeli precedence's spokesman's department and was granted by the head chief guard of the presidential security department to pass all the security chain directly to the president.Agency: Addict, Israel VIEW OUTDOOR  Lectures and workshops for intelligent use of cell phonesAgency: C.T.B adv. VIEW THE TOMBSTONES SPOT VIEW THE FLOWERS SPOT  Roladin, Israel's leading bakery chain celebrates 30 years and launches a new slogan "Baking Happiness". This TV commercial is the heart of the campaign that focuses on the little moments of happiness, which occur once you taste the chain's pastries and cakes.Agency: M&C Saatchi, Tel Aviv VIEW THE SPOT |
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