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Seen and noted
 Roladin, the leading chain of confectioneries in Israel, is well known for the donuts it produces during Hanukkah (the Israeli Christmas). For the first time in thirty years, Roladin has opened a pop-up shop for the sale of donuts during the summer-break, where a new and unique colorful and innovative collection is sold alongside well-known traditional donuts.VIEW PURPLE OUTDOOR VIEW GREEN OUTDOOR VIEW YELLOW OUTDOOR  Slimdelis is a grain snack that combines high quality chocolate with low calories. The new campaign, aimed at a female audience, presents the new slogan "The Right Sweet at the Right Time". The ads present situations where the little hunger is annoying and then people tend to choose a multi-calorie snack, while Slimdelis is presented as a tasty and low-calorie alternative. VIEW THE SPOT procto-eze: Hemorrhoids Addict, Israel present these ads for Taro and procto-ezeVIEW THE MUSICAL CHAIRS SPOT VIEW THE GRANDFATHER AD VIEW THE YOUNG MAN AD VIEW THE PREGNANT WOMAN AD VIEW THE BUSINESSMAN AD VIEW THE AUNT AD  Land Rover "join" the Israeli book week with this ad presented the discovery manual handbook, the must-have book for every adventurer. Agency: M&C Saatchi Tel Aviv VIEW THE AD  In Judaism one must cover his head due to humble for god. So we used Yarmulkes â the traditional head cover. The Western wall in Jerusalem is the holiest Jewish site in the world, prior to entering the site one must put on a Yarmulke, a traditional brimless cap. So with 10 Million visitors per year one could say that the Western Wall sees the largest turnover of head-covers per single location in the entire world, making it the perfect location for the largest-ever dandruff testing demo. Agency: Adler Chomsky Grey, Tel AvivVIEW OUTDOOR Coca-Cola: The Search Of a Lifetime Coca-Cola has always championed young people, and while being young is mostly perceived as being carefree - reality couldn't be further away from the truth. The average person makes over 30,000 choices a day and when you're young making life defining choices can be terrifying...and with thousands of results an online search delivers, it's easy to get drowned in too much information. No one realized that better than Coca-Cola who'd just expanded its product range in Israel, giving consumers more choices than ever before.Agency: Glickman Shamir Samsonov Publicis VIEW THE SPOT Oral-B: You're Out There was one day of the year when only 100% clean was good enough - Yom Kippur. Itâs the holiest day of the year and Jewish people repent for their sins and fast for 25 hours. The country shuts down - no traffic, no media, no eating. If you eat anything - even the smallest morsel of food - during that period, you are destined to an early death, according to Jewish law. It's no wonder that 70% of Israelis observe the fast⦠just to be on the safe side! And a mouth thatâs anything less than 100% clean could mean you accidently swallow some of the food particles lodged between your teeth. Agency: ACW Grey, Tel Aviv VIEW THE SPOT Meuhedet Health Fund: Little Superheroes Meuhedet Health Fund and BBR Saatchi & Saatchi have launched a new and unique Augmented Reality experience: Little Superheroes. Starting today, all doctors treating kids for broken arms can apply a special band onto the cast which, when scanned through the health fund's app, turns their arm into a bionic arm. Just like their favourite superheroes, these arms are complete with laser beams, spikes and other superpowers. It's a sure way to make children's tears stop almost instantly and ensure that instead of sitting at school in a corner of the playground while their friends play - they are able to take part and become the heroes of the playground.VIEW THE CONCEPT OrCam: MyEye - The Blind Votes MyEye is a revolutionary device that uses a revolutionary technology that identifies objects and texts and converts them into audio, to improve the lives of many visually impaired. Most of the blind people are not exposed to the latest technological updates and it's extremely difficult to reach them. Israeli startup OrCam, which has developed devices to assist the blind and the visually impaired, will make its technology available at dozens of polling stations in Israel on election day on Tuesday, April 9, in a pilot project that will enable visually impaired people to vote without the need of an escort for the first time ever. Agency: Gitam BBDO, Tel Aviv VIEW OUTDOOR Para Chocolate: Sweet Advisor The Eurovision song contest is the biggest musical event in the world. In fact, it draws crowds three times the size of the Superbowl and this year it's taking place in sunny Tel Aviv. A place where the skies are blue and the beaches are blazing hot. Tourists love it but often abuse of it - incurring in the process bright red colors and often third degree burns which might just make their staY ...well, not so pleasant. Agency: BBR Saatchi & SaatchiVIEW THE QUEEN AD VIEW THE VIKINGS AD VIEW THE NAPOLEON AD VIEW THE CHANCELLOR AD Ronit Raphael: The Magazine's Logo Becomes the Ad Ronit Raphael, the leading chain of beauty clinics in Israel, primarily targets women. As part of the 2019 marketing objectives, it was decided to address male audiences as well as they are becoming increasingly aware of the importance of aesthetics. To draw men into Ronit Raphael and especially encourage them to consider laser hair removal treatment â the most common treatment amongst men in Israel. A collaboration with Blazer Magazine - Israel's No. 1 Men's magazine. Agency: M&C Saatchi, Tel AvivVIEW THE AD  It's time to free yourself from Oil Alert!Philips launched a new campaign in Israel for Philips Airfryer - The #1 oil-less frying appliance in the world. The creative idea that led the campaign was born out of the insight that Israeli families like to fry using a lot of oil and maybe they don't like it, but the bottom line is that the body absorbs too much unhealthy oil. Agency: M&C Saatchi, Tel Aviv VIEW THE SPOT K's Galleries: Eva Stories - Trailer How do you recount the story of the Holocaust to today's youth in a way that will make them sit up and listen? You grab them by the guts on the right medium.Meet @eva.stories - a first person account of Nazi persecution. Eva Heiman, a 13-year-old girl from Hungary who perished in Auschwitz, left a diary describing the last months of her life. In preparation of the Holocaust Remembrance Day, her diary will be adapted into more than 50 Instagram stories depicting her life which will be published every 30 minutes on @eva.stories Instagram page set up especially for this purpose. Agency: Leo Burnett, Tel Aviv VIEW THE CONCEPT  Shapa is the marketer for 14 local radio stations across Israel, focusing on selling radio media space. Using mobile phone while driving is unfortunately big issue in the Israeli society.It is such a big issue, that the Israeli parliament has recently made regulations much stricter, so now Israeli law prohibits THE USE OF and EVEN TOUCHING a mobile phone while driving. The moment the Israel regulation against using mobile while driving became extremely harsh, an opportunity emerged for Radio Advertising in Israel. Agency: No, No, No, No, No, Yes PLAY THE SPOT  At the core of Land Rover's Brand Essence, lies the adventurous spirit reflected in the tagline "Above & Beyond". On the 11th of April, 2019 the Beresheet Israeli Spacecraft crashed on its attempt to land safely on the moon. An entire country held its breath in hope of a historic safe landing, which unfortunately didn't happen. Despite the failed attempt, the Israeli public embraced all the people and efforts involved in the project. Land Rover joined in by reinforcing the Beresheet Team, publicly voicing its admiration and spiritual support for an audacious attempt. Agency: M&C Saatchi, Tel AvivVIEW THE AD Roladin: Esther Hearts Roladin, the leading chain of high quality bakeries in Israel presents: After more than 200 years a new Holiday Sweet-Delight is born: Esther Hearts - Represents the biblical Queen Esther's inspiring story of female heroism with a message of feminine empowerment. Agency: M&C Saatchi, Tel AvivVIEW FIRST OUTDOOR VIEW SECOND OUTDOOR  April Fools' Day is a day when telling lies, fooling people and spinning phantasmagorical stories is fine. But some women lie to themselves almost every day. That's why the 'No2Violence' organization decided to make their voice heard especially today and issue a plea to battered women everywhere to stop lying to themselves and contact the Association for help and assistance. Agency: BBR Saatchi & Saatchi, Tel Aviv VIEW THE SPOT  IKEA Israel, in collaboration with Milbat and Access Israel, two Israeli NGOs that specialise in helping to improve the quality of life of people with disabilities, have launched a new campaign. This-Ables allows anyone to 3D print a range of add-ons that simply and easily convert IKEA furniture and accessories into disability-friendly products. IKEA Israel, Milbat and Access Israel developed all of the add-ons after extensive research regarding disabled peopleâs real needs in their home environments. The blueprints of each add-on are available for download, for free, on the Thisables website, together with their respective instructions manual and demo videos. The website also features a feedback area for sharing and suggesting new add-on ideas that could further help improve the lives of the people with disabilities. Each of the items can be 3D printed and installed on the IKEA furniture, as presented in the demo videos. VIEW THE CONCEPT  Watch Bibi Netanyahu, Yair Lapid, Avi Gabay and other Israeli politicians talk in sign language. A campaign by Access Israel designed to remind politicians that making their speeches accessible to all is not an option but their duty. Agency: Leo Burnett, Tel Aviv.VIEW THE LAPID SPOT VIEW THE GABAY SPOT  CYBER MANIA is a visual manifesto of the brand MJ (MANIA JEANS), The ultimate men fantasy. Agency: mikiturgemanVIEW THE SPOT  Jaguar has successfully launched its electric car the I-PACE in Israel. In order to increase awareness for the I-PACE and to support the Always-On media strategy, M&C Saatchi, Tel Aviv, created this film for use on social media. VIEW THE SPOT Samsung: Calories Marathon Samsung is the official sponsor of the Tel Aviv Marathon* - Israel's biggest sports event of the year. It has been for a number of years and true to a tradition started in 2017 with the "Samsung Gaming Marathon", it has decided to use that occasion to do good. So this year it is launching the "Samsung Calories Marathon": A marathon where the more calories you burn, the more food products Samsung donates on your behalf to the needy. Agency: Leo Burnett, Tel Aviv VIEW THE SPOT Elifelet Organization: Children Should Enjoy Like ChildrenMSD: The Art of Besting Cancer Treating cancer, oncologists often deal with professional loneliness, loss and grief - but their POV is seldom noticed. In order to empower the medical caregivers - we turned their work into art. Literally.The Art of Besting Cancer is the first art exhibition made of authentic clinical materials, that were twisted into 4 exhibits, each represents a step in the journey of cancer treatment. This way, we highlighted the oncologists as true artists - who save lives, creatively. Agency: Hooligans VIEW OUTDOOR  Morgan Freeman as a person who people seem to confuse him with god Because his Movie rolls,Yet the fact is that there is Only place he can control smoothing is in his home, where he can control the weather. Agency: OG group VIEW THE SPOT  Over the last couple of years, the southern border area between Israel and Gaza has become a buffer zone for the ongoing Israeli-Palestinian conflict. A conflict that has put many farmers of Israelâs border towns and kibbutzim in the line of fire. Over the last couple of months, as the conflict has flared up, over 2,600 hectares of crops, mainly wheat, went up in flames â a loss for farmers estimated at well over 2 million USD â not including the extensive damage caused to the fieldsâ irrigation systems.Agency: Leo Burnett, Israel VIEW THE SPOT  Heineken is a sponsor of UEFA. Unfortunately, due to regulatory restrictions, we could not run the brand's SHARE THE DRAMA global campaign.Instead, we launched an ambient titled "DRAMA IN THE LIVINGROOM" with one of the greatest Champions League players of all times â Ronaldinho. The activation offered the fans a chance to host the football star in their own home for a game night. We managed to hijack the conversation and reach a 23% growth in sales with zero ad spend. Agency: g. Conversation VIEW OUTDOOR No2 Violence Against Women: Stop Lending a Hand To Violence According to the latest UN report, 80.000 women are intentionally killed every year. Out of them, 50% are killed by someone close to them and 35% are killed by their current or former partner. To put these numbers into perspective, thatâs 137 women killed worldwide every day. A growth of 11% in just 6 years. And yet no one really cares. Agency: BBR Saatchi & Saatchi, Tel Aviv VIEW THE CONCEPT Honda Civic: A Good Father is a Father Who Feels Good A TV campaign for Honda Civic.The car for people who appreciate the drive Agency: McCann, Tel-Aviv VIEW THE FATHER SPOT VIEW THE MOTHER SPOT  It's Hanukkah time! Roladin the leading Bakery & Patisserie in Israel launch the 2018 Sufganiyot Collection with a new campaign. Sufganiyot is a Jewish doughnut and it's a traditional food/dessert eaten at Hanukkah the "Jewish Christmas."Agency: M&C Saatchi, Tel-Aviv VIEW PINK OUTDOOR VIEW PURPLE OUTDOOR VIEW YELLOW OUTDOOR VIEW BLACK OUTDOOR VIEW BROWN OUTDOOR  A TV commercial of a girl sitting with her husband while playing endlessly a mobile game and claiming it hasn't got into her.VIEW THE SPOT  Breast cancer kills more women than car accidentsearly diagnosis saves lives. Schedule an examination today. Agency: Reuveni Pridan IPG, Tel Aviv. VIEW THE AD  FCB Tel Aviv has illustrated this print campaign for Igul letova.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD eToro: What is HODL Explained by Kristian Nairn Whoever is a Game of Thrones fan, is no doubt familiar with the bulky and enigmatic character of HODOR who throughout the showâs seasons carries Bran on his back while uttering only a single word: âHODLâ. A word which has sparked many memes and which according to eToroâs latest global campaign is a gross misappropriation. HODL which for many people has become shorthand for âhold-the-doorâ refers for cryptocurrency fans and other people in the know to quite something else: the act of holding on to your cryptocurrency rather than selling it. So in an attempt to familiarize people with the world of finances, cryptocurrency and online social trading, BBR Saatchi & Saatchi and eToro are taking a page out of some of the worldâs most iconic shows.VIEW THE WHAT IS SPOT VIEW THE ADVICE SPOT |
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BBR Saatchi & Saatchi have created this ad for Elite Chocolate
LH/TBWA Israel has released this 'Rewrite The Rules of Photography' spot for Huawei.
Inbar Merhav G Havas, Israel have created this ad for Steimatzky Books
A Hanukkha campaign for Elifelet Organization via McCann Tel-Aviv.
A webfilm for TEMI the personal robot. Agency: Firma creative production
FCB, Tel Aviv have created this ad for Bridgestone