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Seen and noted
HotPop: Pop Life - The Most Realistic Social (Distance) Game Eve HotPop presents: Pop Life - the most realistic social (distance) game ever. Due to Coronavirus regulations in Israel, schools have been closed and teens are social distancing and staying home, we all know what teens love doing at home (no! not that, the other thing) playing video games. Therefore, HotPop, Israel's most loved microwave popcorn brand Created the most realistic social (distance) game ever for teens, where their avatars stay at home just like them, and do nothing. We launched the game with the help of Israelis leading gamers and influencer's.Agency: Mccann TLV VIEW THE CONCEPT  American Express card members are known for their impeccable taste and lust of life, culture, food and exclusive experiences. However, as we all know, the coronavirus outbreak has made enjoying even the most mundane of pleasures like eating out at a stylish restaurant impossible. So what do you do when your natural playground has been pulled out from under your feet? How do you provide American Express card members with that trademark stand-out experience? Working with Time Out Israel, we created a dedicated content hub that lets the brand's premium card members shop for the very best and very finest online has to offer.Agency: BBR Saatchi & Saatchi, Tel Aviv VIEW THE AD  Mazda x Spotify set you up for some badly needed peace and quiet and uplifting tunes in this film. We're all feeling the effects of the Covid-19 pandemic. Whether it's worrying about our health, juggling between looking after the kids and working from home or simply the stress that comes from being cooped up all together 24/7 with no privacy - this crisis is definitely taking its toll. So Mazda thought it would give you a little 'Me Time'.Agency: BBR Saatchi & Saatchi, Tel Aviv VIEW THE SPOT  Without a doubt, Covid-19 is the pandemic the whole world is preoccupied with these days. But the world has faced other challenging epidemics since eternity. The Smoke Free Israel Initiative is a nonprofit organization aimed at preventing smoking amongst young people and youth, the organization's war does not stop when the world stops. PLAY THE SPOT  Safe at home for 47 years.RB-DOORS was founded in Israel in 1973, thanks to a unique combination of innovation and technology the brand became synonymous with security doors with added value of creativity and elegance. Today, when home has become the safest place, this is a great opportunity for the brand to strengthen its key promise - Safe at home.VIEW THE SPOT  If youâve tried recently tried lacing a grocery delivery order, you may have discovered that the more this health crisis drags on, the longer the grocery delivery timeframes become. A thatâs a major problem if youâre running out of Doritos. Everyone knows that you simply canât resist a pack of Doritos. From the moment you crack a pack open till you see the last crumb, less than a minute will go by for the entire pack to be downed and forgotten. So what do you do in times of Corona when youâre in self isolation and the next grocery delivery isnât for another two weeks? The answer: self-mastery and rationing â to make the last crumb last.VIEW THE SPOT  Without a doubt, Covid-19 is the pandemic the whole world is preoccupied with these days. But the world has faced other challenging epidemics since eternity. The Smoke Free Israel Initiative is a nonprofit organization aimed at preventing smoking amongst young people and youth, the organization's war does not stop when the world stops.Agency: M&C Saatchi, Tel-Aviv VIEW THE SPOT  McCann, Tel Aviv and IKEA Israel have launched this COVID-19 edition catalogue to help entertain bored families staying at home. The catalogue includes mazes, coloring in and a variety of games.VIEW THE FIRST PRINT VIEW THE SECOND PRINT VIEW THE THIRD PRINT VIEW THE FOURTH PRINT VIEW THE FIFTH PRINT VIEW THE SIXTH PRINT VIEW THE SEVENTH PRINT VIEW THE EIGHTH VIEW THE NINTH PRINT HAMAT: It Doesn't Matter Which Faucet You Have... The world is in a Global War of the kind we have not yet experienced. In this war, the weapon is hygiene and isolation. As the leading faucet company in Israel, Hamat chose to take part in the war and help the country promote the awareness and importance of washing your hands as frequently as possible.Agency: M&C Saatchi, Tel Aviv VIEW THE SPOT Elite Confectionery: After Corona In a world where all government systems and experts are busy fighting the Corona virus, what can a chocolate brand do to contribute to the fight? Well, let's be honest not very much. But that didn't stop Elite's "Keef Kef" brand from playing its humble part. Elite chocolate's "Keef-Kef" bar is an iconic choclate bar every Israeli has grown up on. Its name is based on two words which taken together mean fun. But when you break up the combination, you'll notice that the first word is "Keef" - the Hebrew word for "High Five".Agency: BBR Saatchi & Saatchi, Tel Aviv VIEW OUTDOOR VIEW THE PRINT AD  We are in the midst of a global health crisis and Israelis are also trying to curb the spread of the Coronavirus. One way to deal with this virus is domestic insulation and in Israel all citizens have been asked to stay at home. The Edri-8 Out Of Home billboard company has decided to contribute its part to the fight, through a huge digital billboard on the main axis of traffic in Tel-Aviv Israel.Agency: M&C Saatchi, Tel Aviv VIEW OUTDOOR Elite Confectionery: Embracing The Haters Relaunching Elite Chocolate's classic chocolate bars Israelis love to hate. 'Torteet', 'Teami', 'Egozi' and 'Twist' are chocolate bars from a different era. Had you come to Israel in the 1970's you'd have found only one chocolate brand on supermarket shelves: Elite's bars. They were the brand everyone grew up on and loved. But with the years, the Israeli market opened up and international brands made their way into the country and its supermarkets. Israelis, many of whom had never been abroad, were enchanted by the opportunity to get a taste of being abroad even if it was only by intermediary of a chocolate bar made overseas.Agency: BBR Saatchi & Saatchi, Tel Aviv VIEW THE CONCEPT  Here is a disturbing fact: A survey carried out among Israeli children and teenagers found that most Israeli children would rather experience physical violence than experience bullying. Today's reality however is harsh. If before the advent of social media bullying ended at the gates to school; today with much of kids' social lives managed via platforms like Whatsapp, Instagram and Facebook, bullying goes way beyond the schoolground - following children throughout their day, whether they are at home or at after school sports activities. Agency: BBR Saatchi & Saatchi, Tel Aviv VIEW THE SPOT  The 'Air Dancer' rises again in this witty Waze video campaign featuring a wacky inflatable tube man who loses his job as a business promoter because of Waze Ads.VIEW THE SPOT Samsung: The WIN-WIN Marathon Everyone knows that you don't win a marathon; you run a marathon. That is, everyone knows that except Samsung who will be sponsoring the Tel Aviv Marathon - Israel's biggest sports event of the year - for the seventh consecutive time. A year ago, the brand famously reworked its brand promise and now communicates under the "Do What You Can't" tagline. A promise that sets a completely new standard and is notoriously challenging to live up to - whether you are a brand or a person. Agency: Leo Burnett, Israel VIEW THE CONCEPT  Mind The Tech New York. A print ad for an Israeli Tech conference in New York Agency: No No No No No Yes VIEW THE AD  This campaign was published on mirrors all over the country at the largest and most popular Gym networks in IsraelAgency: Addict, Israel VIEW MEN OUTDOOR VIEW WOMEN OUTDOOR  DensShield tile backer, is a moisture resistant gypsum panel, that give you strong protection, specially for wet rooms.Agency: Boom VIEW THE AD  Roladin, Israel's leading Cafe & Bakery chain, is also well known thanks to its premium donut collection that comes every year at Hanukkah (Donuts is the traditional food during the Hanukkah Holiday). In a consistent manner, for the last four years the essence of the campaign is the empowering of the donuts, their respective creation and the heroines associated with them. Over the years the campaign's creative portrays them in a unique, bigger than life, fashionable manner. Combining art and fashion to secure desire and consumption at the POS. This year, under the same principle but through a completely different idea M&C Saatchi, Tel Aviv, conceived, the donuts, this time through the elections of "opposites-attract" - each donut was paired with who represents something entirely different from the donut, seemingly the un-natural choice. VIEW RED OUTDOOR VIEW SOFT OUTDOOR VIEW BLACK OUTDOOR VIEW YOUNG OUTDOOR VIEW SIMPLE OUTDOOR VIEW BLONDE OUTDOOR VIEW DIFFERENT OUTDOOR  As a result of this campaign, this ladder got a special acknowledgment from the Israeli precedence's spokesman's department and was granted by the head chief guard of the presidential security department to pass all the security chain directly to the president.Agency: Addict, Israel VIEW OUTDOOR  Lectures and workshops for intelligent use of cell phonesAgency: C.T.B adv. VIEW THE TOMBSTONES SPOT VIEW THE FLOWERS SPOT  Roladin, Israel's leading bakery chain celebrates 30 years and launches a new slogan "Baking Happiness". This TV commercial is the heart of the campaign that focuses on the little moments of happiness, which occur once you taste the chain's pastries and cakes.Agency: M&C Saatchi, Tel Aviv VIEW THE SPOT  Taking Employee Experience to the next levelA print campaign for the Employee Experience Conference 2020 in Tel Aviv Agency: No, No, No, No, No, Yes VIEW THE FIRST AD VIEW THE SECOND AD  Celebrate your color with the new "Perfect Match" series by LiebherrAgency: Cracker VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT  Lupa is a photo book mobile app that allows you to create a printed book out of your mobile photos. The Concept:âBook Nowâ This time, literally! The well-known button for ordering online, used creatively in Lupaâs new print campaign. VIEW THE XINIJIANG AD VIEW THE MEMPHIS AD VIEW THE NEW ZEALAND AD  To see the bottom of the laundry basket is every person's dream and every parent's aspiration. While we all battle with the laundry, only a few of us have ever seen the bottom of it and even fewer of us have glimpsed it for more than a second. To launch Samsung's new 'Add Wash' washing machine, we decided to show people that seeing the bottom is possible... Meet the "Man Who Got to The Bottom of The Laundry Basket". Our national hero who thanks to Samsung's 'Add Wash' feature - which lets you add an item to the washing after turning it on - actually saw what the bottom of an empty hamper looks like.Agency: Leo Burnett, Israel VIEW THE SPOT  Yep. Monday August 26 is 'International Dog Day', and while most brands would probably choose to disregard this information, we thought we'd celebrate it by telling Israelis that the Tel Aviv Azrieli Mall is now a canine friendly mall. While dogs are greatly loved all over Israel, Tel Aviv takes it to a different level. There are 25,000 registered hounds in Tel Aviv - which is one pooch for every 17 human city-dwellers, effectively the highest per-capita ratio of dogs to people in the world, making it 'the most dog-friendly city in the world'.Agency: Leo Burnett, Tel Aviv VIEW THE SPOT  Short Explanation: Balagan is the most common play park for kids in Israel. The translation of the word Balagan is messy. Because of the 'mess' The brand mascot- dinosaur 'Dino' got lost from the logo and the Kids all over the country were supposed to find him in the Ads campaign. Agency: Addict, Israel VIEW THE UFO AD VIEW THE AUTO AD VIEW THE SCHOOL AD  Joe Cafe, one of Israel's leading coffee makers, has re-branded its coffee capsules. The campaign visually illustrates the fact that although the capsules received a modern facelift, they still carry the same traditionally unique taste.Agency: M&C Saatchi, Tel Aviv VIEW OUTDOOR  One of the main causes of excess calories is the consumption of snacks in between meals. Slimdelis is a cereal-based snack that offers the best of both worlds. Great taste with a low-calorie intake. A new print ad was created, focusing on the prime-time of unnecessary calorie consumption.Agency: M&C Saatchi, Tel Aviv VIEW THE AD  The Hudson brasserie is one of the finest meat restaurants in Israel. The smart print ad was designed for a magazine made especially for the advertising community and high class publishers. Agency: PriveteVIEW THE AD  Every day in Israel, ten young adults ages 18-40 find out they are have cancer. Still, the country's support system does not recognize this age category as a population with special needs. Quite the opposite in fact. For many of these young adults who are just starting out in life - starting a family, buying an apartment, beginning their careers; getting cancer means getting stuck.Agency: BBR Saatchi & Saatchi, Tel Aviv VIEW THE SPOT  The summer also comes with the risk of increased exposure to the sun, resulting in potential burns and damage to the skin. A new campaign via M&C Saatchi, Tel Aviv, for a lotion that treats the skin. Introducing Sebocalm's skincare brand that specializes in treating sensitive skin.VIEW THE AD  In Israel there are many people who ride electric bikes and inevitably many accidents. Electric bicycles are vehicles for everything and as such require insurance. When MIGDAL, the leading insurance company in Israel, came out with the new product - electric bicycle insurance - we raised this awareness campaign to explain the importance of insurance for the cyclists. Agency: brukner yaar leviVIEW THE AD  In continuation of its global 'Do What You Can't' platform, Samsung has launched an epic new campaign directed by Tal Zagreba. The Great Guns director collaborated with creative agency Leo Burnett Israel and production company Omri Paz to bring the heartfelt new campaign to life for Samsung, which empowers people to overcome their barriers.VIEW THE SPOT |
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FCB have created these ads for LGBT, Israel
Someone just had a 'Perfect Moment' with Lindt. Agency: A2 Agency, Tel Aviv.
eating oreo is fun
Israeli agency, Glickman, Shamir, Samsonov presents print for Haier 
Avraham, Tel Aviv has illustrated this 'Save the Earth' Volkswagen print ad.