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Seen and noted
 Story has a distinctive branding method that focuses on telling the unique stories of the brands they carry, creating a halo effect for the store as they choose brands with which they have shared social and environmental values that their customers identify with.For this campaign featuring "VEJA", we are highlighting the fact that premium shoe brands spend 70% of their budget on advertising and celebrity endorsements, with only 30% going to labor and materials.VIEW THE SPOT  A film that combines food photography and classic animation to tell the story of a special startup that collects agricultural data.VIEW THE SPOT  All Pizza Hut's branches in Israel are accessible with RightHear A technological solution that allows the blind and visually impaired to move independently inside the branches. 6/6/2022 Israeli blind day - Pizza Hut launched a web video to communicate the collaboration with RightHear. To illustrate the feeling of a blind person inside a noisy branch we used binary recording for a 360-surround sound effect.Agency: New Tel Aviv VIEW THE SPOT  Plus500, one of the world leading platforms for trading CFD's and stocks, launched a new global campaign starring Kiefer Sutherland. The campaign, created by McCann Tech Tel Aviv, demonstrates with a variety of comic examples, how you would be much better off trading with Plus500 than you would without it. ''I am excited to be leading the new global campaign for Plus500, one of the world's top financial trading platforms'', said Sutherland. ''The team at Plus500 have been great partners to work with, and I had a lot of fun shooting the ad with McCann Tech''. VIEW THE SPOT Pizza Hut: The Unreachable Extras International Women's Day is an opportunity to raise awareness of gender inequality. Pizza Hut Israel also mobilized for this important cause with unique change in the takeaway website. We called this: The Unreachable Extras (In Hebrew, Topping = Extra It's the same word) On this day we added more toppings/extras to the toppings/extras menu on the site But not toppings/extras that are eaten, we added extras that women deserve, and they don't get.Agency: New Tel Aviv VIEW THE CONCEPT  SeboCalm, the leading dermo-cosmetics brand in Israel launching a new Anti-cosmetics Campaign staring the brand presenter Shiri Maimon - one of the leading singer in Israel. Agency: New Tel Aviv VIEW THE SPOT  Samsung and Great Guns director Tal Zagreba continue their collaboration with a punchy new campaign, 'Way Out'. Aimed at Gen Z, the film showcases Samsung's ecosystem range - launching the teens through a portal of escapism and self-expression. Set to the track of 'No Way Out' by Escapism, the spot from Leo Burnett Israel and Gigi Productions features a series of vignettes exploring Gen Z life.VIEW THE SPOT  An ad to promote The Capital Market Conference 2022Agency: Gideon Amichay / No, No, No, No, No, Yes VIEW THE AD  Aiways is a new electric car brand launched in China in 2019. In Israel the brand was launched in an advertising campaign in February 2022. The automotive world is perhaps the most branded field, car logos are icons, we are all used to seeing and recognizing them from a distance. Therefore, it was clear to us that the Aiways logo must play a major role in the brand launch in order to generate interest and curiosity that will lead to identification and differentiation from day one.Agency: New Tel Aviv VIEW THE SPOT  If you've been reading industry news then you will be familiar with the monkeys NFT craze. The Bored Ape Yacht Club, Mutant Ape Yacht Club, a jungle of monkeys that cost tens of thousands of dollars and sometimes even hundreds! And while people are pouring millions of dollars on monkeys, there are thousands of senior citizens sitting at home in the cold because they simply don't have the money to pay for their electricity bill! Agency: Leo Burnett, Israel VIEW THE SPOT  Hen Mizrahi is a famous Israeli stand-up comedian and he is the presenter of Pizza Hut, Team Finest is the leading professional gamers team in Israel and this is the film that launches the collaboration between the two brands. Agency: New Tel AvivVIEW THE SPOT  Target Spirit is the company that markets the air time on KANS radio stations - the Israeli Broadcasting Corporation. This campaign created especially for November sales. Agency: New Tel AvivPLAY THE SPOT Elementor: You Wish! Do you have any special gifts you wish to get this holiday season?Well, how about some grid glasses? Or an airbag keyboard? Here at Elementor - a professional website building platform, we're celebrating the holiday spirit with some out-of-this-world gadgets that web creators wish they had. To showcase these inventions, we've created You Wish! - a holiday-themed website, where visitors can vote for their favorite imaginary gift. You can catch it also on our social media channels, and even on eCommerce-inspired Facebook and Instagram collection ads! Check it out. Maybe one of them is exactly what you're looking for. VIEW THE CONCEPT  On International Day of Persons with Disabilities, the Municipality of Rishon Le-zion launched an on line video campaign presented people with disabilities who are residents of the city. The aim of the campaign is to make the citizens of the city to look at people with disabilities first as people and only then as disabled.Agency: New Tel Aviv VIEW THE SPOT The Association for Social Integration: Einav On International Day of Persons with Disabilities, the Municipality of Rishon Lezion launched an outdoor campaign presented people with disabilities who are residents of the city. The aim of the campaign is to make the citizens of the city to look at people with disabilities first as people and only then as disabled.Agency: NEW TEL AVIV VIEW EINAV OUTDOOR VIEW YONI OUTDOOR VIEW ELIYAHO OUTDOOR Ikea: Shadow Puppets Hanukkah, or the "Holiday of Lights", is a Jewish holiday celebrated this week worldwide, known for its family & home values.This holiday is celebrated among the Jewish community by lighting candles on the "Jewish Menorah" every evening for eight days with the whole family. In favor of promoting the lighting section, IKEA Israel has created a campaign that connects its lamps with the promotion and encouragement of family activities of parents and children with "How-To Videos" for creating various animal shadow puppets.The videos were accompanied by digital assets found on the IKEA website, which taught parents and children how to create dozens of other silhouettes of animals, along with content and educational information for children about the animal world alongside tips for proper lighting at home. VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT  Roladin launch the 2021 Sufganiyot Collection with a new "Umbrellas" collection campaign. Agency: New Tel Aviv VIEW THE SPOT International Day for the Elimination of Violence against Women: Launched on International Day for the Elimination of Violence against Women, DIBOOR, Tel Aviv has released this 'Listen To My Voice' campaign. VIEW THE SPOT  In honor of the International Day for the Elimination of Violence against Women (25.11) and to raise awareness among Israelis everywhere to domestic abuse, we collected 6 testimonial stories written by women staying at the "Bat Melech" shelter for abused women. We turned those testimonial into E-books and published them on israel's leading online E-book platform and app "E-vrit" and put them up for sale.Agency: Publicis Gilkman Netler Samsonov Israel VIEW THE AD  It's Hanukkah time! Roladin the leading Bakery & Patisserie in Israel launch the 2021 Sufganiyot Collection with a new umbrellas collection campaign. Sufganiyot is a Jewish doughnut and it's a traditional food/dessert eaten at Hanukkah the "Jewish Christmas."Agency: New Tel Aviv VIEW OREO OUTDOOR VIEW PARTY PINK OUTDOOR VIEW COCONUT OUTDOOR VIEW PISTACIO OUTDOOR VIEW TRUFFLE OUTDOOR  Samsung recently launched the new Flip and Fold Galaxy Z mobile phone series. Two innovative phones with a killer design. So how do you communicate to consumers simultaneously about two phones that are equally great without giving one model preference over the other? You create a standoff between the two â a match of features if you will, that will ultimately be determined at the point of sale, by which of the two phones consumers buy. VIEW THE SPOT Target Spirit is the company that markets the air time on KANS radio stations - the Israeli Broadcasting Corporation. In this new campaign, which aims to encourage advertisers to choose radio, we have chosen not to fight with other Media channels, but rather to strengthen the combination of radio and digital. The campaign illustrates the important role of radio in the consumer journey.PLAY THE HIP HOP SPOT PLAY THE POP SPOT PLAY THE EHNIC SPOT  A print campaign to promote FOOD TECH 2021(Israel)Calcalist and Tnuva are looking for the next innovative move in the food industry, for the fourth year in a row. VIEW THE TOAST AD VIEW THE COLOURS AD  An ad for Calcalist, Israel's leading financial newspaper. The ad promotes Calcalist's coverage of the Olympics VIEW THE AD  When renting a property for a private, business or commercial purpose, the landlord has the right to demand a guarantee, in order to be protected from delays in payments, possible damage to property and any other debt.VIEW THE 50 AD VIEW THE 200 AD VIEW THE 20 AD VIEW THE 200 AD  Calcalist, Israel's leading business newspaper and website, presents a new ad for an online space dedicated to giving the right tools for startups that are on their way to expand to the US market.VIEW THE AD  An ad by Calcalist, Israel's leading business paper and Salesforce promoting the 'using data in marketing' online conferenceVIEW THE AD  In order to raise awareness of the optimal way to treat and diagnose acne, Taro is launching a nationwide campaign calling on students and their parents to contact and consult dermatologists first.VIEW THE SPOT GKI : Robotic Bartender 2020 has been a tough year for everyone, but now in 2021, the world is finally starting to see the light, as vaccines have begun rolling in, proving to be highly effective in reducing the spread of the pandemic. The team behind Cecilia.ai, the robotic interactive bartender, came up with a new campaign to promote both their product and the importance of getting vaccinated. VIEW THE CONCEPT VIEW OUTDOOR  In order to raise awareness of the optimal way to treat and diagnose acne, Taro is launching a nationwide campaign calling on students and their parents to contact and consult dermatologists first.VIEW THE FIRST AD VIEW THE SECOND AD  Shufersal, the largest supermarket chain in Israel launched it's new passover campaign, that takes the audience into a different kind of passover journey, a journey in to a world of inspiration that lights up from it's fresh ingredients and high quality products. VIEW THE SPOT Mashir: Just A Reminder In the past year, 21 women have been murdered in Israel and 200,000 cases of violence against women have been reported.In preparation for Women's Day, Hamashbir Lazarhan (Israeli department store, which offers fashion and home products) added tags to selected products,VIEW THE AD  Nowadays you have to be alert, attentive, on the lookout. You've got to keep your phone at hand and be prepared to draw it out in an instant, because you never know what situation you will encounter that will warrant documenting. It could be an elephant giving birth at the safari. It could be a triple rainbow. or it could be a traffic cop dancing in the middle of a busy street intersection.e web. VIEW THE SPOT  Head LineLStarting the year with a blank page. Happy new year, 2021.Back cover ad: Calcalist, Israel's leading business newspaper, presents a blank page to celebrate the new year. VIEW THE AD  Cardiovascular diseases are the No. 1 leading cause of death amongst women. Women do not pay attention to their heart! The Israeli Cardiovascular Wellness Center for Women want to change this reality. We created a Heart that no Woman can ignore. A heart that they know well, maybe even better than their own Heart itself. We placed a huge inflatable Instagram like (6 meters high at Rabin square in front of the city hall, in the heart of Tel Aviv.VIEW OUTDOOR  It's Hanukkah time! And Covid 19 Timeâ¦And the show must go on! Roladin the leading Bakery & Patisserie in Israel launch the 2020 Sufganiyot Collection with a new campaign and up to date message SHOW MASK GO ON! Sufganiyot is a Jewish doughnut and it is a traditional food/dessert eaten at Hanukkah the "Jewish Christmas"VIEW PINK OUTDOOR VIEW BLACK OUTDOOR VIEW GREEN OUTDOOR VIEW PURPLE OUTDOOR VIEW BLUE OUTDOOR  Happy Hanukkah! The dreidel, one of Hanukkahâs most recognisable symbols, on a new ad by Mercedes-Benz Israel celebrating the holiday.VIEW THE AD |
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