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 The truth is, game publishers donât want to handle monetization logistics, fraud prevention, regional tax rules, or the dozen other things that come with building a payment system.They want someone else to care. Deeply. Obsessively. Maybe even a little too much. VIEW 4 OUTDOORS
 Tons of life-saving medications are discarded annually, polluting and harming the environment in the process every year. new campaign by the HAVERIM LEâREFUAH (Friends for Health) a nonprofit organization, aimed for providing free medicine for those in need, generates awareness and urges the public to (keep) donate unused medications instead of throwing to the trash/drain. This action creates a win-win result: it protects the environment by preventing harm and saves lives. VIEW THE SPOT
 Every success story has a turning point â a factor that transforms an âordinaryâ story into a remarkable one. VIEW THE 3 SPOTS
 Letâs make them feel comfortable at work. An ad to promote a workplace integration conference. VIEW THE AD
 Napoleon Grills Transforms WhatsApp's New Typing Indicator into a Sizzling Opportunity In response to WhatsApp's recent update replacing the "typing..." indicator with three floating dots, Napoleon Grills has launched a new activation campaign that reimagines this feature as the three burners of their FREESTYLE 365 grill. VIEW THE 3 CONCEPTS
 In 2024, Hyundai Tucson annonced a facelift. But the changes were mostly interior upgrades. That's why we've created a series of films showing that the new interior of Tucson is so great that you wonât want to leave it. VIEW THE SPOT
 By hacking LinkedInâs familiar visual identity, Leo Burnett and BBR Israel have created a powerful tool for individuals to express and share their personal challenges, making these often-silent stories visible to a broader audience. VIEW THE 4 CONCEPTS
 The AI-produced campaign showcases the power and breadth of eToroâs social investing platform. The 30-second video spot, titled "Be the investor you want to be," features a cast of AI-generated characters representing eToro users. The core message is that the platform can enable users to study and emulate the particular strengths of different investors around the world. VIEW THE SPOT
 As athletes, fans, and advertising dollars flood Paris, France for the Summer Games, Fiverr's Olympics ad campaign takes the road less traveled. We're putting up billboards in rural Paris, TX; Paris, TN; and Paris, NY. The tongue-in-cheek copy serves as a reminder (and to encourage businesses) that thanks to Fiverr and the world of freelancing, location doesn't matter. VIEW 2 OUTDOORS
 Balagan is the most common birthday and play park for kids in Israel. The translation of the word Balagan is messy. VIEW THE AD
 In 2024, the main campaign of the National Road Safety Authority focuses on driving speed, with an emphasis on intercity roads. Regarding intercity roads drivers feel that the new roads and advanced vehicle technology allow, tolerate, and forgive high-speed driving. VIEW THE 2 SPOTS
 The traditions in Passover holiday's dinner, in Jewish culture is to hide the Afikoman â the holiday's symbolic bread. It is customary for the kids to find it during the celebrations to win a prize. VIEW THE AD
 Paris 2024. Calcalist and Bank Hapoalim are proud to sponsor the Israeli Business delegation ahead of the Olympic Games Paris 2024, with the mission of creating new international commercial links and celebrating innovation, enterpeneurship and the Olympic spirit in the city of lights. VIEW THE AD
 Humanized EV charging handles, who are amazed by the IONIQ 5 and IONIQ 6 as they pass by. VIEW THE SPOT
 There're more that 20 different EV brands in Israel. None of them have a unique parking spot. December 2023, smart #1, the new all premium electric SUV is back in Israel. Smart is not another brand. Never has been. A series of parking spaces were created especially for its arrival. More designs yet to come. VIEW 2 OUTDOORS
 Credit card brand uses unexpected musical groups to sing a (very) long representation of the cash you get back. In order to covey that their cash back card gives back, well, more cash than their competitors, payment card provider, IsraCard has joined forces with Leo Burnet Tel-Aviv to create a series of captivating fun ads directed by director Shushu E. Spanier, that stretch the cash back to the extreme. VIEW THE 3 SPOTS
 Israel of 2023 is a country more socially divided than ever before. The judicial coup promoted by the current government has made things even worse and has split Israeli society further into polar opposites: liberal Israel and conservative Israel. "Tiv Taam" food chain is one of the only food chains selling non-kosher food, thus attracting much antagonism from the conservative side of the country. Collaborating with BBR advertising agency, Tiv Taam which advocates freedom of choice, has used the abusive comments made online against them into a print campaign under the headline- The Freedom to Disagree. VIEW THE AD
 A new print ad showing respect for the brand. VIEW THE AD
 For years, IKEA has been offering smart, stylish and affordable solutions for every mess around the house. While usually we emphasizes the style and design our items have to offer, we never present the other side of mess, the side of how expensive mess is. And 2023 is certainly an appropriate year to address this side. VIEW THE 4 SPOTS
 Publicis Groupe Israel has releases this new Ford print ad. VIEW THE AD
 Balagan is the most common birthday and play park for kids in Israel. The translation of the word Balagan is messy.Children fall asleep at the end of the day very late at night and after many 'wars' with their parents.Towards the beginning of the summer vacation, last month, we launched a campaign in 'Balagan Play Park' that shows children from 4 different families and 4 different houses, falling asleep finally early in funny positions after being exhausted from spending time in 'Balagan'. VIEW 4 OUTDOOR
 The tip of the iceberg A Tech Innovation conference in NYC by Calcalist. The conference will deal with AI. What we know and what we should know. VIEW THE AD
 In Israel 2023, there are still individuals who harbor prejudice against same-sex couples. However, the food retail chain, Tiv Taam, stands for "the freedom to choose." In collaboration with the advertising agency BBR Saatchi & Saatchi, they have launched a pride campaign which cleverly highlights the absurdity of the issue by featuring same-sex couples enjoying a meal together, almost sharing a kiss over a plate of pasta. VIEW THE AD
 Balagan is the most common birthday and play park for kids in Israel. The translation of the word Balagan is messy. VIEW THE AD
 A new print ad for Calcalist, Israel's leading business newspaper and website, for a convention dealing with the next generation of financial innovation. Agency: No, No, No, No, No, Yes VIEW THE AD
 In recent years, anti-Semitism has surged around the world-hate crimes have increased while high-profile figures in entertainment, sport and politics continue to bring anti-Jewish rhetoric into mainstream media. Meanwhile, our grasp of the horrors of the Holocaust threatens to become increasingly tenuous as more of the 150,600 Holocaust survivors die each year. The campaign, titled "Fighting to Remember," was created with McCann Tel Aviv. It aims to keep survivors' stories alive for youth on a platform they are most comfortable with. Even in Israel, awareness of the Holocaust has dwindled as the younger generation becomes more distanced from the survivors. VIEW THE SPOT VIEW THE FIRST CONCEPTVIEW THE SECOND CONCEPT
 Creative ads, for The new Israel Construction Center's real estate news portal, Bringing the newest and most interesting stories in the field of real estate Agency: Boom - Eyal Segal studio VIEW THE AD
 AM:PM City Market presents: Riding the AI wave, even without AI development AM: PM City Market, a popular 24/7 supermarket chain in Tel Aviv, caters to the city's young crowd, tech fans, and buzzword enthusiasts. In a time when AI technology steals the spotlight, ampm wants to promote their delivery service with a fresh twist.The challenge:how can you spark interest in a regular delivery service when non-AI stuff seems boring?AM:PM found a clever and creative solution to tackle this issue. VIEW THE SPOT
 Taking your startup to the next level in Calcalist's Start Up + competition, by employing a well known Israeli phrase, using a springboard. VIEW THE AD
 Why Would We Need A Women's Day in 2023? Every year, as Woman's Day approaches, the constant stream of questions arise: "Why do women even need their own day anymore?" "It's 2023, don't they have enough equality?" "What else do you want?" This year, the Israel Women's Network teamed up with the advertising agency BBR Saatchi & Saatchi, to put an end to these questions by using this film to showcase real women addressing the issues women continue to face even in 2023. VIEW THE SPOT
 A TV campaign for ONE ZERO, a new digital bank in Israel. VIEW THE SPOT
 On January 1, 2023, the most conservative government in the history of Israel began operating in the state. It has been publicly declared by senior officials in the incoming government that it intends to enforce anti-LGBT laws and promote religious discrimination against LGBT community. VIEW THE AD
 An outdoor campaign for ONE ZERO, a new digital bank in Israel VIEW OUTDOOR
 December 3rd 2022 marks the International Day of Disabled Persons. To honour this day, Israel Accessibility Association and the advertising agency, Leo Burnett, produced a film that aims to put an end to a common phenomenon that severely affects the availability of disabled parking spaces. The phenomenon is this: healthy people use the parking permit of a disabled member of their family to park in a disabled parking space. VIEW THE SPOT
 Samsung wants you to choose whatever and bring it out. The new campaign for Samsung's ecosystem, GALAXY Buds2 PRO headphones and Galaxy Watch5 smartwatches, returns to target the Generation Z consumers, maintaining the message of the "choose whatever" approach, praising the open system of the Galaxy accessories, while adding a new layer to it: choose whatever and bring it out. Leo Burnett's new campaign, directed by Guy Bolandi, presents the gap between the outer and inner world of this younger generation. It transitions from the real world to a world of colorful and psychedelic animation, created by Doreen Shwartzman, to illuminate the psychology of young people from around the world VIEW THE SPOT
 IKEA Home is not a museum We all have this person in life whose home is a display. They are afraid for their things and do not let you touch anything Ep, ep, ep Take your feet off the couch! Ep, ep, ep Eat over the sink! Ep, ep, ep Be careful for that dresser! VIEW THE SPOT
 This year, the International Day for the Elimination of Violence against Women coincides with a unique time in Israel. This day falls just before the formation of a new government; a government that will consist mostly of politicians from the militant right wing. These politicians from the militant right wing, who will soon become ministers of the next government, are known for their aggressive tactics when it comes to dealing with national terrorism. But what they don't prioritize is the terrorism that happens inside the homes of many: the terrorism of domestic abuse, which thousands of women in Israel experience on a daily basis. VIEW THE SPOT
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