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Seen and noted

McDonald's: Making Of HyperReality Application

 INTERACTIVE   CZECH REPUBLIC    August 20, 2019 17:58 (Edited: August 21, 2019 03:58)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e0b37_0000.png&width=200PBRDigital, Prague has created this bold HyperReality application for McDonald's.

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1224: Mafia

 TV   CZECH REPUBLIC    July 26, 2019 21:38
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F04233_0004.png&width=200The number of secondary road accidents is rising every year due to the lack of knowledge of the right procedure after a car crash or malfunction. Why? Because the drivers simply haven't been trained how to react properly in these situations. In order to draw attention to such an important topic - besides putting together a safety card with simple steps to follow (like the ones you'd find in an airplane) - McCann Prague came up with a rather cheeky TVC idea for the Czech Insurer's Bureau. The TVC suggests that some rules - like these road rules - should be followed by absolutely everyone, so they don't die stupidly. Even the Mafia respects these rules. Try to forget that.

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Mastercard: Fingerprints Portraits

 OUTDOOR & PRINT   CZECH REPUBLIC    May 23, 2019 18:30 (Edited: May 24, 2019 04:30)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/May/tn_105003_1558601270_fingerprints_woman.jpg&width=200With the PSD2 revisions under way and the SCA mandates about to go live, biometric authentication is becoming a hot topic in the European society.
But even though Mastercard has finished developing the tools necessary to comply with the new payment industry standard – ID Check being the most important one – the supporting consumer-facing communication frameworks to educate & carry the innovation message are yet to be developed.
How can we send a clear and impactful message to consumers about the new biometric safety & security tools while it's still hot news? Agency: McCann, Prague


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Czech Red Cross: Someone Else

 TV   CZECH REPUBLIC    April 30, 2019 10:38
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F00625_0000.png&width=200To celebrate its centenary, Czech Red Cross launched this campaign with the message about its most important mission - helping others. Many of us are often just too lazy, too oblivious, too uncertain or too frightened to help, when it's really needed.. But we can't rely on someone else to help instead of us. Because that "Someone Else" doesn't exist. Agency: Comtech

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Foodgroot: Plastic Man

 PRINT   CZECH REPUBLIC    March 29, 2019 22:01 (Edited: March 30, 2019 09:01)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Mar/tn_103161_1553793902_plastic_man.jpg&width=200We all have seen the birds and the whales with their stomachs filled with plastic rubbish. And we believe that humans are the next species that'll be affected by the omnipresent plastic and surrogates. The campaign dramatises via powerful executions the possible consequence of not making a healthy and well informed choice when it comes to real food and nutrition.
Agency: McCann, Prague


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CARE: Skinny Toys

 PRINT   CZECH REPUBLIC    March 16, 2019 12:48
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMar%2Ftn_102731_1552601561_teddy_bear.jpg&width=200CARE is an international NGO focused on helping people in African countries affected by hunger. They are known worldwide since the WW2, when they were providing CARE packages with help. To bring attention to the most endangered group - children, McCann, Prague, decided to use symbols of childhood well known for everybody despite their nationality or age - toys. Regular toys represent happy childhood, therefore we created something to represent childhood filled with hunger - skinny toys.

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Coca-Cola: Roadtrip

 TV   CZECH REPUBLIC    September 01, 2018 09:00
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F98b43_0001.png&width=200McCann Prague has devised a creative concept for probably the first Instagram campaign with a TV trailer in the Czech Republic. The aim of the campaign is not only to promote the competition for so-called ‘WOW experiences’, but also to make Coca-Cola more attractive for Czech and Slovak teenagers. With this goal in mind, the film centres on a summer road trip taken by Czech Olympic gold medalist Ester Ledecká and Slovak singer Emma Drobná, with selected influencers, as they create content for social networks along their journey. Working with these figures, Coca-Cola is ensuring it stays relevant to young audiences. Naturally there is also strong point of sale promotion. The task of the agency was to introduce this road trip as well as the mechanics of the competition to the target group. So they came up with the “Shall we fly?“ campaign, which combines that summer carefree feeling with the main prizes on offer in the competition (a balloon flight, parachute jump, etc.) and which takes the form of a TV spot used as a social network trailer.

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ING Bank: Like a Surgeon

 TV   CZECH REPUBLIC    August 30, 2018 14:31
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F225aa.png&width=200ING doesn’t like being JUST a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want, and the experiences you wish for. Effortlessly and pain free. Through this campaign via McCann, Prague, we visualize the every day lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life.


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Amnesty International: Illegal Celebration

 PRINT   CZECH REPUBLIC    August 01, 2018 17:38
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FJul%2Ftn_96155_Illegal+Celebration+Germany.jpg&width=200Ridiculously, celebrating goals during the football world cup can be seen as propagating homosexuality. And this is illegal in Russia. Agency: Havas Worldwide Prague.

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Reporter Magazine: Stay Informed

 PRINT   CZECH REPUBLIC    July 26, 2018 20:45
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FJul%2Ftn_96015_Stay+informed.jpg&width=200Stay informed with Reporter Magazine. Agency: Y&R Prague.

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Vodafone: Seniors For Seniors

 INTEGRATED   CZECH REPUBLIC    June 21, 2018 10:57
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F91434_0000.png&width=200In Czech Republic pensioners feel useless and deserted. Technology deepens their disconnection. Young vendors use too much jargon and don’t have any patience for elders. Technology can be better explained to seniors… by other seniors. McCann, Prague, developed an HR experimental program to reconvert pensioners into Vodafone sales force. The recruitment was based only on 2 criteria: to be over 65 y.o. and know nothing about modern technologies. We redesigned our training program, using less memorization but learning by play. Ageism became a public topic, next to feminism and racism. Czech Senators is supporting the initiative.


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National Gallery Of Prague: Touching Masterpiece

 AMBIENT   CZECH REPUBLIC    June 10, 2018 10:23
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FJun%2Ftn_95181_touching-materpieces-the-first-vr-experience-for-the-blind-and-visually-impaired-at-national-gallery-of-prague.jpg&width=200Brand experience agency Geometry Prague and NeuroDigital, in collaboration with the Leontinka Foundation, has made art more accessible to the blind with an immersive VR experience using VR haptic glove technology.Three of the world's most iconic sculptural masterpieces

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Post Bellum Airport History Archive:Airport

 TV & PRINT   CZECH REPUBLIC    June 07, 2018 07:46 (Edited: June 07, 2018 17:46)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2018/Jun/tn_95097_Post Bellum Airport.jpg&width=200After returning from World War II, Czech soldiers weren’t celebrated like in other countries. Instead, they were sent to prisons and labor camps by the Communist regime. Y&R Prague, with the Post Bellum National History Archive, created a campaign to raise awareness about this injustice. The print campaign “Heroes Unwelcome” features the true stories of three veterans who were prosecuted for their bravery.


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Reporter Magazine: Questioning

 PRINT   CZECH REPUBLIC    June 07, 2018 07:39
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FJun%2Ftn_95094_Questioning+Neo-Nazism_FINA.jpg&width=200Reporter is a monthly magazine that focuses on investigative journalism. It covers important, often controversial subjects. The print campaign From Y&R Prague takes three topics that have been featured in the magazine and demonstrates that the information Reporter provides has the strength to change your perspective

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The National Gallery Of Prague: Touching Masterpieces

 INTERACTIVE   CZECH REPUBLIC    March 28, 2018 14:45
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F294f2_0001.png&width=200Geometry Prague and The National Gallery of Prague have launched the first VR experience for the blind and visually impaired people with a pair of gloves.

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Sklizeno: Carrot

 PRINT   CZECH REPUBLIC    March 18, 2018 08:45 (Edited: March 18, 2018 19:45)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2018/Mar/tn_93065_carrot.jpg&width=200The new campaign from McCann Prague for Sklizeno captures an insight every parent can relate to the true feelings of their kids towards vegetables. Therefore, the truer the taste, the truer the feelings Kids who don't like vegetables usually hide them somewhere so they don't have to eat them. But what happens when the very same kids are served vegetables from Sklizeno that has even more taste? Real taste brings real hate.

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Peter's Cold Brew: Unicorn

 OUTDOOR   CZECH REPUBLIC    March 08, 2018 21:28
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FMar%2Ftn_92817_unicorn.jpg&width=200Thanks to its brewing process, Peter's Cold Brew is a much blacker (stronger) coffee than any other. To show how black it actually is, McCann, Prague, created probably the blackest campaign in the world. They hired an infamous, local print house and crafted a series of hand-made posters, printing on black paper with blacker ink: Black 2.0 Ink, it absorbs 98.9% of visible light, and takes only one coat to eliminate nearly all light. So they used 5 coats.
They cut the posters 66.6 cm wide and covered the city with them on Friday the 13th. That's how black.

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Opavia: Detective

 TV   CZECH REPUBLIC    February 20, 2018 11:06
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffe351_0004.png&width=200Opavia is the number one biscuit brand in the Czech Republic in sales. But the Opavia brand was not much recognized as their packages carried a sub-brand name. Our goal was to show that everyone's favorite biscuits were actually Opavia biscuits by introducing the brand in their packs. During research, we had discovered that people like their cookies so much that they even hide their favorite ones from family members. So we used that insight to brand their communication with the concept: "where do you hide your Opavia?", and created the detective character, who goes around the house finding everyone's Opavia. Agency: Havas Worldwide, Prague


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Ceska Pojistovna: Parrot

 WEB FILM   CZECH REPUBLIC    April 27, 2017 08:00 (Edited: April 27, 2017 18:00)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/52175_0002.png&width=200Young & Rubicam Prague took the unusual step of enlisting the help of an African Grey parrot in its latest campaign for Ceska Pojistovna, the largest insurance company in the Czech marketplace. The African Grey parrot was trained by a specialist with experience coaching animals for Hollywood blockbusters as Bourne Supremacy (2004) and The Illusionist (2006). The parrot, named Carl, was taught to say "Pet Insurance", thereby enabling him to take up his job in sales. After three months of daily practice, he was ready to show off his newly acquired skill all over the country.

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Bornier: Napoleon

 PRINT   CZECH REPUBLIC    April 16, 2017 14:01
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FApr%2Ftn_86083_Napoleon.jpg&width=200A stain. A mustard stain that can be the mark of a proud heritage, traveling through history in the company of famous people who actually enjoyed the product at the time. That was the idea of this posters campaign.We found historical figures known for their epicurean side and associations with dijon mustard, and we suggested the beginning of an indulging tradition every since. Because Bornier is one of the very few big names of original Dijon mustards, with more than 200 years of tradition. But its remarkable heritage was known only among connoisseurs. McCann Prague helped changing that, raising quick awareness thanks to the surprising visuals. 


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Cointreau: Haute Couture

 PRINT   CZECH REPUBLIC    April 12, 2017 14:17
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FApr%2Ftn_85996_Haute_Couture.jpg&width=200Czech language is not an easy language. And for foreigners, trying to pronounce words with 4 consecutive consonants can be challenging to say the least. The interesting fact is that the reciprocity is also valid Czechs are having trouble to pronounce some of the fancy French names. Words like Louboutin, boeuf bourguignon or chaise lounge are as hard to pronounce by the Czechs as Cointreau is. Hence our idea of turning the hard-to-pronounce challenge of our brand into a sign of a fancier belonging. This campaign from McCann Prague not just teaches our customers how to pronounce Cointreau, but also turns this disadvantage into a benefit, that gives the brand a hallmark of luxury.

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Salvation Army: Second Hand Wrapping Paper

 AMBIENT   CZECH REPUBLIC    December 26, 2016 07:18
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5cf1d_0002.png&width=200The Salvation Army sets up a gift wrapping service at one of the busiest shopping malls in Prague, providing gift wrapping that uses second-hand clothing. Agency: Geometry Global, Prague.

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Mindtravellers: Where To Go?

 PRINT   CZECH REPUBLIC    September 24, 2016 08:49
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2016%2FSep%2Ftn_82033_Open_door.jpg&width=200The Mindtravellers platform presented by Nydrle, is intended for creative spirits from all fields the world over: illustrators, graphic designers, photographers and writers.


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Whoop.de.doo: Vibrator

 OUTDOOR   CZECH REPUBLIC    February 27, 2016 05:27
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2016%2FFeb%2Ftn_77511_Whoop_de_doo_The_Hill.jpg&width=200After the successful launch of the Ben Wa balls, Czech agency Nydrie prepared for the launch of the new Whoop.de.doo vibrator. This is not just an erotic toy, but an ingenious device in terms of its design, innovation and features. The agency prepared visuals inspired by the search, the need to find the right goal and reach it together. They also highlight the benefits of the vibrator – the fact that it is a designer item, watertight and comes with three vibration speeds.

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Nas Grunt: Shop Where The Bees Don't Go

 AMBIENT   CZECH REPUBLIC    September 07, 2015 20:21
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4192e_0000.png&width=200McCann, Prague has used bees to make honey out of mass produced food

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Whoopdedoo: The Hill

 OUTDOOR   CZECH REPUBLIC    August 20, 2015 07:02
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2015%2FAug%2Ftn_73382_Whoop_The_Hill.jpg&width=200They say sex is about discovering. So we did maps. Maps which will help you to find where you will feel the best. Take the Whoop.de.doo vibrator from Anna Maresova designer with you. It'll make turn any journey to a promising one.Agency: Nydrie, Czech Republic

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NN Group: Yeti

 WEB FILM   CZECH REPUBLIC    August 06, 2015 07:10
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbcfcc_0004.png&width=200Agency Nydrie, Prague create online video for NN Insurance this topic can be terribly boring subject. Or nightmarish. Or funny, when taken with the right dose of humor. At the end, it's about life, and in life you never know all the consequences. So think of your life insurance while there is the time.

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Jagermeister: Undercover Games

 INTERACTIVE   CZECH REPUBLIC    April 23, 2015 08:20
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff4b3f_0003.png&width=200By using Jagermeister's official snap chat TL5 Digital, Prague created the "Undercover Games". We came up with a series of parties designed in a style of conspiracy with no other information about the event being revealed apart from it's date, everything else was revealed via hints sent through our snap chat.

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AKA: Economist

 PRINT   CZECH REPUBLIC    April 09, 2015 18:22 (Edited: April 09, 2015 08:22)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2015%2FApr%2Ftn_69773_AKA_layout_Economist.jpg&width=200Rather then to kill yourself in a job that does not suit you, flourish as the expert. Creativity has many sides, and the yours one is shaped by your interests and skills. Show yourself up, and you can end up loving your job.
So Nydrie, Comtech Prague create posters and prints for HR campaign for AKA Czech Republic (Association of Communication agencies).

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Ogivy Prague: Shame We Didn't Get The Brief

 PRINT   CZECH REPUBLIC    April 04, 2015 21:49 (Edited: April 04, 2015 10:49)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2015%2FApr%2Ftn_69683_A.jpg&width=200Ogilvy Prague revives dead brands:3 old Czech brands that don't exist anymore, got a brand new contemporary look, and ads for them were published in different magazines. The agency credit says: "Ogilvy Prague Shame we didn't get a brief". If we would have gotten one, maybe those brands would still be alive.

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Intersport: Run The Logo

 INTERACTIVE   CZECH REPUBLIC    March 25, 2015 21:31 (Edited: March 25, 2015 10:31)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F48a24.png&width=200Run the logo.
Use any running app, share your route in the shape of Intersport's logo, and get a discount on running gear
Agency: Ogilvy: Prague

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Styx Underwear: Living Room

 PRINT   CZECH REPUBLIC    December 19, 2014 01:43 (Edited: December 18, 2014 14:43)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2014%2FDec%2Ftn_67596_living+room.jpg&width=200Styx Underwear provides a truly masculine living room for you! Agency: Havas Worldwide Prague.

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Close Quietly

 TV   CZECH REPUBLIC    May 15, 2014 18:35 (Edited: May 15, 2014 08:35)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fac0e0.png&width=200A spot from Czech agency Pinarto to show how quiet doors can be

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Two Tales Brewery : Beer For Belts

 INTERACTIVE   CZECH REPUBLIC    May 04, 2014 04:20 (Edited: May 03, 2014 18:20)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F37889_0000.png&width=200Beer for Belts is a charitable action pledging to donate belts to Americans who are wearing sagging pants, for every 6 pack sold throughout the campaign via Y&R Prague.

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Museum of Communism: On the streets

 AMBIENT   CZECH REPUBLIC    May 20, 2013 20:07 (Edited: May 20, 2013 10:07)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F64abd_0000.png&width=200Winter time is low tourist season. Less tourists, less visitors to museum of communism.With an "undercover" team to convince them, we bring part of the communist experience out to the streets to invite tourists to the museum, and experience how was life under the regime, making our idea already part of the museum experience.

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Biolit: Cockroachs

 PRINT   CZECH REPUBLIC    May 18, 2013 21:21 (Edited: May 18, 2013 11:21)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FMay%2Ftn_53610_BIOLIT_COCKROACH.jpg&width=200Biolit is the leading manufacturer of household incesticides in central and eastern Europe. Y&R Prague were asked to simply communicate the power and variety of products that Biolit offers, and what could be simpler than showing where Biolit is, flying and crawling insects are not.

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For a better life in Prague: Street Cleaner

 TV   CZECH REPUBLIC    April 05, 2013 21:19 (Edited: April 05, 2013 10:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8c50c_0000.png&width=200Lowe Prague spot featuring street cleaners

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O2: Mobile Booths

 TV   CZECH REPUBLIC    February 18, 2013 19:17 (Edited: February 18, 2013 08:17)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fcf4eb_0000.png&width=200Mobile phones become booths in this spot from VCCP, Prague

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Potato pride

 INTERACTIVE   CZECH REPUBLIC    September 11, 2012 13:58 (Edited: September 11, 2012 03:58)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdca7d_0001.png&width=200How to make a low budget online campaign for a brand that has awareness of 4%? This campaign for Lay's potato chips finds out how.

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The killers confessions

 TV   CZECH REPUBLIC    May 24, 2012 19:53 (Edited: May 24, 2012 09:53)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4f3d2_0000.png&width=200This dramatic series of confessions show different men describing their feelings and detailing the situation during moments in which they had to kill in these spots from Y&R Prague.

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