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Seen and noted

Framery:The Search for the Most Useless Office Perk in the World

 INTERACTIVE   FINLAND    September 21, 2022 13:26 (Edited: September 21, 2022 23:26)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/d1e5a_0000.png&width=200Framery, the world's leading manufacturer of soundproof private spaces for open offices, has launched a new global campaign to track down ''the most useless office perk in the world.'' The playful initiative - created in collaboration with creative agency Reaktor Creative - pokes fun at all the strange items that are left to accumulate dust in offices around the globe.


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Karhu: Lickalyzert

 OUTDOOR   FINLAND    July 21, 2022 09:14
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2022%2FJul%2Ftn_137743_1658202317_karhu_lickalyzer_hero_EN_001-4_adobe_express_adobe_express.png&width=200The festival wristband that monitors your drinking. Lick it to find out. A new initiative at a Finnish music festival is paving the way for more responsible and enjoyable drinking. The long-awaited summer festival season is here. After years of lockdowns and social distancing, many are looking to let loose. Yet hot, crowded festivals can be ripe spaces for excessive alcohol use.
Agency: Reaktor Creative


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Zalando: Dress Code Freedom

 TV   FINLAND    June 29, 2022 09:24 (Edited: June 29, 2022 19:24)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b0805_0000.png&width=200For too many decades people in minority groups were shunned, called names, and criminalised. That's why Zalando gave Pride pioneers a platform and shined spotlight on Finland's LGBTQ activists during Pride 2021. The stars of Zalando's 'Dress code: Freedom' campaign were human rights activists who fought for the rights of LGBTQ people at a time, when they could not fully express themselves and wear what wanted. Zalando gave them the opportunity to dress like they wanted to dress decades ago.

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Oddly Good: Dance

 TV   FINLAND    June 09, 2022 12:49 (Edited: June 09, 2022 22:49)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/87fe1_0002.png&width=200Produced by Papaya Films and directed by Justin Dickel, the latest commercial for Oddly Good is one that's sure to make you want to move along to its energetic beat. Justin's direction captures the taste and impact of Oddly Good with sharp editing and features some incredible choreographed dance moves that are sure to put a spring in anyone's steps. Speaking of dance moves, the shoot had a seamless cooperation between production, director and choreographer with dancers coming from all over Europe to show off their unique moves. The commercial was shot in Lisbon with Papaya Lisbon's office and the post production was done through Papaya Warsaw.
Agency: TBWAHelsinki

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The Salvation Army: A Single Mom

 PRINT   FINLAND    May 22, 2022 10:47
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2022%2FMay%2Ftn_135974_1652867532_Single+mom.jpg&width=200Single moms have to make it by themselves. You can help by donating to The Salvation Army.

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S Market: The Prize

 TV   FINLAND    March 27, 2022 14:51
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F27f2a_0000.png&width=200The team gets fed in this spot from Finland

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S-market: The Reunion

 TV   FINLAND    March 10, 2022 10:44
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdd953_0000.png&width=200Food is not only seen as food, but as part of humanity and life. Because life is food.
Agency: Make it simple

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Fortum: The Self-Rising Virén Chair

 WEB FILM   FINLAND    February 20, 2022 21:57
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbd94e_0003.png&width=200To demonstrate what recycled plastics can do, Fortum has developed a chair made from Fortum Circo recycled plastic produced from post-consumer plastic waste. The self-rising Virén Chair is inspired by Lasse Viren, a Finnish long-distance runner who fell in the middle of the 10,000-metre final in the Munich Olympics. The odds were not in his favour, but he got up, won gold, and set a new world record. The chair has been developed together with a variety of professionals from engineers to physicists and researchers. Fortum's creative partner behind the idea is TBWAHelsinki and the prototype has been 3D printed together with Maker3D.

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International Day of Zero Tolerance for FGM: Every Ten Seconds

 OUTDOOR & PRINT   FINLAND    February 08, 2022 21:36 (Edited: February 09, 2022 08:36)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2022/Feb/tn_133170_1644300449_WV_eivaieta_DOOH_1_web.jpg&width=200Over 3 million girls are in danger of being subjected to female genital mutilation (FGM). Estimates suggest that the pandemic may have far-reaching consequences, increasing the number of potential FGM victims by 2 million during the next decade. A recent campaign from World Vision Finland speaks out against this violent tradition to prevent it from continuing undisturbed. The campaign was created together with FGM survivors for the International Day of Zero Tolerance for FGM, February 6th. The creative partner behind the idea is TBWA/Helsinki.


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Snowless Christmas Carols: Protect Our Winters

 OUTDOOR   FINLAND    December 24, 2021 08:15
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffdf66_0000.png&width=200In Finland, over 70 percent of the most beloved Christmas carols sing about snow. At the same time the actual winters are getting more snowless every year. In Southern Finland there's only a 40 percent chance for a white Christmas. To shine light on this problem, an environmental organisation called Protect Our Winters rewrote Finland's favourite carols to create a realistic image about Nordic winters. Agency: NORD DDB

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Helsinki Airport: My Helsinki Airport

 OUTDOOR & INTERACTIVE   FINLAND    December 08, 2021 15:22
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0da31_0000.png&width=200TBWAHelsinki showcase how Helsinki Airport is dedicated to its passengers by allowing them to make it there own via the https://myhelsinkiairport.fi/ website.


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Aava Medical: Mirror

 TV   FINLAND    November 18, 2021 21:27 (Edited: November 19, 2021 08:27)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/d3a76_0003.png&width=200We often only afford people a fraction of a second before labelling who they are-or in the healthcare business, what's wrong with them. Aava Medical has set in motion a culture shift towards how they see people, treating not just the symptom, but the person. We've set out to question long-held assumptions about healthcare - and each other: How are you seen?
Agency: We Are One

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City Of Lahti: Working In The Woods

 OUTDOOR   FINLAND    September 28, 2021 21:54 (Edited: September 29, 2021 07:54)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2021/Sep/tn_129855_1632448230_Viita1.jpg&width=200Feeling bored due to the dullness of remote work? Take your laptop and march into the forest to work in a calm, peaceful environment! This is now possible in Finland the city of Lahti wanted to encourage its residents to enjoy the calming effect of nature and has therefore set up remote workstations in the city's nature sites free for everyone to use.The Viita-workstations have been made in collaboration by creative agency TBWAHelsinki and Finnish design company Upwood.

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TietoEvry: Fiction To Reality

 PRINT   FINLAND    July 22, 2021 08:07
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2021%2FJul%2Ftn_128473_1626837500_Fiction+to+Reality1.png&width=200An extensive study published by the Geena Davis Institute on Gender in Media found that films and TV shows are still far more likely to show men in STEM roles, with over two thirds of STEM characters being men. But while this gender gap also exists in fictional computer professionals, it is nowhere nearly as bad as in real life. While representation is important and fictional examples are known to inspire real life career choices, it is also important to look at how women are represented in fiction.

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Jyvabroiler: A Matter Of Taste

 TV   FINLAND    June 16, 2021 17:57
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F872f5.png&width=200Simple truth about a matter of taste.

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Mac: The Blue Wire

 TV   FINLAND    May 14, 2021 10:45
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F815da_0000.png&width=200The latest CleanMyMac campaign places Macs in life-or-death situations. Two ads laced with dark humour and impending computer rage, created by TBWAHelsinki, portray an agent discovering a bomb, and a group of aerospace specialists on a mission to save the Earth. The creative partner behind the idea is TBWAHelsinki.

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Giganatti: Freeze Frame

 TV   FINLAND    April 30, 2021 10:11
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F53a8e_0000.png&width=200Gigantti Business speaks to the struggles of remote work through the freeze frame phenomenon: that moment when your video freezes mid-meeting and you look and sound ridiculous. The film brings the challenges of a remote meeting to a real life boardroom.

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Oikotie:The Shortcut To A New Home

 TV   FINLAND    April 07, 2021 11:27
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff7f8b_0000.png&width=200The brand Oikotie literally means Shortcut in Finnish. This is how easy it is to find a new home by using the service.

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Frazer Alto : What Nature Would Feed You

 PRINT   FINLAND    March 13, 2021 13:03
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2021%2FMar%2Ftn_123199_1615530382_AITO_1.jpg&width=200Fazer Aito Oat Drink and Oat Cuisine are what nature would feed you. These products are all about love for the pure Nordic nature and it's fantastic ingredients, with a delicious, soft and natural taste.

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House Of Lapland : Supported By Fridays

 WEB FILM   FINLAND    February 26, 2021 08:42 (Edited: February 26, 2021 19:42)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/740a0_0001.png&width=200The closer to the poles, the more one may feel the impact of climate change. And Salla, the coldest town in the Finnish Lapland region, is already experiencing it. So they decided to make it known. Suffering from the consequences of an increasingly unpredictable weather and shorter winters, this small town above the Arctic Circle stepped up and called the world's attention to the problem in a very unlikely way:

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Pagen: Behind The Logo

 TV   FINLAND    February 22, 2021 16:00
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Faa554.png&width=200It is usual that in commercials there is a logo of the brand on the corner of the screen. We decided to make a parody of that habit.

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Cancer Society Of Finland : Mask

 OUTDOOR   FINLAND    January 19, 2021 17:39
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2021%2FJan%2Ftn_121711_1611022833_Cancer+Society+of+Finland.png&width=200Smoking is a pandemic that has lasted for decades with no end in sight. According to the Centres for Disease Control and Prevention (CDC) smoking increases the risk of a severe illness from Covid-19. Smoking is a major cause of cancer, as well as many others, such as cardiovascular and lung diseases. Recently, the linkages between smoking and corona disease have raised concern. Campaign was planned and executed together with advertising agency TBWA Helsinki. Pictures were taken by Koski Syvari Agency and the post-production was handled at FLC Helsinki.

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Helsingin Sanomat: Climate Crisis Font

 INTERACTIVE   FINLAND    January 17, 2021 09:15 (Edited: January 17, 2021 20:15)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c8df7_0000.png&width=200To make climate change and its effects easier to grasp, newspaper Helsingin Sanomat developed The Climate Crisis Font that visualises the urgency for climate action. The font's weight varies according to the National Snow and Ice Data Center's (NSIDC) data from 1979 to 2019 and continues with IPCC's projection until 2050. In other words, every headline, comment or article written with the font will exemplify the real impact of climate change to the arctic sea ice extent. The OpenType variable font was designed together with TBWAHelsinki and type designers Eino Korkala and Daniel Coull. The heaviest font weight represents the minimum extent of the Arctic sea ice in the year 1979, when satellite measuring began. The lightest weight represents IPCC's 2050 forecast, when the Arctic sea ice minimum is expected to have shrunk to only 30 % of the 1979 extent.

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Bojoko: The National Anthem

 TV   FINLAND    January 07, 2021 10:28
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7d476_0003.png&width=200A football game is about to start. The other team is singing the national anthem. The referees don't seem to be exactly impartial. This is an ad for Bojoko, a service that helps you choose reliable online casinos.

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Prisma : Social Distancing Plushies

 AMBIENT   FINLAND    December 19, 2020 15:40
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fec08f_0003.png&width=200The safest place on a Finnish bus is now next to a fluffy stranger - Social distancing managed by plushies. Finland has officially reached the second wave of the pandemic and new strict restrictions have been set in place. This is why local Prisma hypermarkets owned by HOK-Elanto, the biggest retailer in the region, wanted to remind people that social distancing is now more crucial than ever. They placed giant plushies that share the message of social distancing to buses and a public transport ferry boat. Creative partner behind the idea is TBWA Helsinki.

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Prisma Hypermarket : Christmas Superheroes

 TV   FINLAND    December 08, 2020 17:28
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F39537_0002.png&width=200Santa takes on numerous forms in this new film for Prisma from Rattling Stick's Misko Iho, produced by Director's Guild Helsinki. Whilst Santa does his usual rounds, he was met with disappointment, until a variety of Christmas icons arrived to offer something for Everyone.

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The Salvation Army: The Scrooge

 TV   FINLAND    November 17, 2020 08:47
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F03fcb_0001.png&width=200A business executive seems to be selfish. In the end we'll see if he has a heart after all.

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Terveystalo: Disinfecting Billboards

 AMBIENT   FINLAND    November 15, 2020 09:27
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F61449_0003.png&width=200Terveystalo and TBWAHelsinki have turned billboards in Finland into disinfectant terminals for mobile phones.

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Caruna: Bee & Bee

 AMBIENT   FINLAND    October 23, 2020 08:47 (Edited: October 23, 2020 19:47)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/52608_0000.png&width=200Pollinating insects are in decline, and some insect species are facing the threat of extinction. A world without bees would be a world without coffee, apples, potatoes, strawberries, carrots and much more. That’s because up to 75% of all of our food crops depend on pollination one way or another. And it’s not just the bees that are in decline. Living habitats that the pollinators prefer are also in decline as meadows and flower fields have been turned into building lots for city-planning. That’s why a Finnish electricity distribution company saw untapped potential in their land use. In Finland the land is released for better use when the air cable lines are moved underground because of the cold and snowy weather conditions.

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Burger King Finland: Love Conquers All

 PRINT AND OUTDOOR   FINLAND    September 11, 2020 10:46 (Edited: September 11, 2020 20:46)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Sep/tn_118271_1599787480_BK_Pride.jpg&width=200Burger King Finland's campaign "Love conquers all" is a celebration of love and all the forms it takes. The long-awaited kiss can be widely seen in outdoor and print advertising as well as in Burger King’s own channels and restaurants around Finland during Helsinki Pride Week. Agency: TBWAHelsinki.

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Huuto: Have Mercy On Our Planet

 TV & PRINT   FINLAND    September 09, 2020 15:01 (Edited: September 10, 2020 01:01)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/4dbef_0003.png&width=200Bob The Robot, Helsinki has launched this 'Have Mercy on Our Planet' campaign for Huuto.

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TietoEVRY: The Polite Type

 INTERACTIVE   FINLAND    August 26, 2020 14:11
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbf789_0002.png&width=200Over a third of bullying today takes place online, with the number rapidly increasing (UNESCO). As online learning and virtual classrooms are becoming the new norm, cyberbullying is a big issue for the youth. The Polite Type is a font that has been taught to recognise and rewrite hate speech. In practice, the font automatically blurs hateful words or replaces them with more inclusive ones. TietoEVRY, the company behind this initiative, wants to promote online equality and raise discussion about ways to stop cyberbullying. The creative partner behind the idea is TBWA Helsinki. The project was carried out together with The Children & Youth Foundation in Finland and the digital studio Great Apes.


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McDonald's: The Happy Meal Bird Box DIY

 AMBIENT   FINLAND    August 18, 2020 17:35
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F779f0_0000.png&width=200A third of bird species in Finland is endangered. Especially small forest birds have a hard time finding a safe place to build nests. To support the community, as well as the nature around us, McDonald's Finland's Happy Meal Bird Box campaign is bringing over 1,400 Happy Meal box look-a-like nest boxes to Finnish forests. McDonald's is a family restaurant at heart and now even the smallest families will have a place to eat together.
Agency: NORD DDB Helsinki.


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Burger King Finland: Sometimes You Just Want a Whopper Instead

 OUTDOOR   FINLAND    July 02, 2020 20:06
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FJul%2Ftn_116796_1593656415_Keyvisual1.jpg&width=200Burger King turns local McDonald's into their delivery hot-spots. Helsinkians can order out Burger King and pick up their order from their nearest McDonald's restaurants free of charge from the 29th of June to the 1st of July. A local food delivery and takeout app Wolt (similar to UberEats) is in with the prank. The campaign revolves around outdoor advertising in a few carefully selected places near local McDonald's restaurants. It can also be spotted on social media where micro influencers share their experiences on the free delivery.
Agency: TBWAHelsinki.

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Prisma: Telcollection

 INTERACTIVE   FINLAND    June 04, 2020 20:52
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fec8a8_0004.png&width=200Creative response from a Finnish retailer to the most unexpected clothing phenomenon of spring - a collection of half-formal outfits for Finns working from home half-dressed. Comfort loving Finns took full advantage of the possibility of working half-dressed and local retail chain Prisma responded to this unexpected phenomenon by creating a special collection that combines formal upper parts with less formal bottoms into striking outfits. Ultimately the supporting campaign by TBWA Helsinki evolved into one kind of a phenomenon itself and helped to multiply sales of both, home and business wear, in the challenging times for retailers.


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The Salvation Army: Out

 TV   FINLAND    May 30, 2020 22:51
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fed7fc.png&width=200For the homeless people a public restroom may be the only home they can use.
Agency: Make it Simple

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Terveystalo: The Essential Influencers

 WEB FILM   FINLAND    May 27, 2020 21:47
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F983c9_0002.png&width=200As Covid-19 still dominates online conversations, social media continues to provide a platform for the infodemic of misinformation. In order to elevate factual content, Nordic health company Terveystalo is calling on social media giants to launch a special 'verified' badge to elevate individuals with factual, unbiased and up-to-date information amidst the ongoing pandemic. According to a research from Reuters Institute, politicians, celebrities and other influencers are responsible for 20% of Covid-19 related misinformation spreading around social media.
Agency: TBWAHelsinki


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HOK-Elanto: Keep It Safe. From A Distance.

 PRINT   FINLAND    May 12, 2020 22:06
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FMay%2Ftn_115467_1589249981_Social+distancing.png&width=200Keeping distance is rooted in Finnish DNA. Even before the Covid-19 crisis, we've seen images of Finns waiting at bus stops six feet apart. When governments around the world are planning to gradually lift restrictions it is important to remind even the Finns that keeping the distance is still crucial. HOK-Elanto, one of Finland's biggest retailers, has actively communicated about safety during grocery shopping and now they continue their work with an insightful print ad that demonstrates the preferred distance.
Agency: TBWAHelsinki


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Fortum : The Handle With Care

 OUTDOOR   FINLAND    April 21, 2020 16:20
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F878ac_0001.png&width=200Clean-energy company Fortum joins forces with the biggest retail chain in Finland to fight the topical Covid-19 pandemic. Fortum Vipu a sustainable hands-free door handle made of Fortum Circo recycled plastic - is piloted starting from Monday 20th of April in Helsinki, to prevent further spread of the virus. Fortum is the biggest manufacturer of recycled plastic in the Nordics. Together with their agency TBWAHelsinki, they designed Fortum Vipu: a supplement enabling you to open doors with your arm, thus avoiding infections. The entire product design process from concept to piloting was squeezed into just five weeks. Public places are hot spots for contagious diseases and good hand hygiene is key in preventing infections. To help in the ongoing fight against the pandemic, Fortum, a clean-energy company and the consumer plastic packaging recycler in Finland developed the handle, Fortum Vipu (Virus Prevention Unit).

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HelsinkiMissio: The Lonely

 TV   FINLAND    April 17, 2020 14:39
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe1351_0002.png&width=200For some, this is how the world has always felt. Show the lonely they are not alone. Agency: TBWAHelsinki.

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