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Seen and noted

Burger King Finland: Sometimes You Just Want a Whopper Instead

 OUTDOOR   FINLAND    July 02, 2020 19:06
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FJul%2Ftn_116796_1593656415_Keyvisual1.jpg&width=200Burger King turns local McDonald's into their delivery hot-spots. Helsinkians can order out Burger King and pick up their order from their nearest McDonald's restaurants free of charge from the 29th of June to the 1st of July. A local food delivery and takeout app Wolt (similar to UberEats) is in with the prank. The campaign revolves around outdoor advertising in a few carefully selected places near local McDonald's restaurants. It can also be spotted on social media where micro influencers share their experiences on the free delivery.
Agency: TBWAHelsinki.

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Prisma: Telcollection

 INTERACTIVE   FINLAND    June 04, 2020 19:52
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fec8a8_0004.png&width=200Creative response from a Finnish retailer to the most unexpected clothing phenomenon of spring - a collection of half-formal outfits for Finns working from home half-dressed. Comfort loving Finns took full advantage of the possibility of working half-dressed and local retail chain Prisma responded to this unexpected phenomenon by creating a special collection that combines formal upper parts with less formal bottoms into striking outfits. Ultimately the supporting campaign by TBWA Helsinki evolved into one kind of a phenomenon itself and helped to multiply sales of both, home and business wear, in the challenging times for retailers.


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The Salvation Army: Out

 TV   FINLAND    May 30, 2020 21:51
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fed7fc.png&width=200For the homeless people a public restroom may be the only home they can use.
Agency: Make it Simple

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Terveystalo: The Essential Influencers

 WEB FILM   FINLAND    May 27, 2020 20:47
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F983c9_0002.png&width=200As Covid-19 still dominates online conversations, social media continues to provide a platform for the infodemic of misinformation. In order to elevate factual content, Nordic health company Terveystalo is calling on social media giants to launch a special 'verified' badge to elevate individuals with factual, unbiased and up-to-date information amidst the ongoing pandemic. According to a research from Reuters Institute, politicians, celebrities and other influencers are responsible for 20% of Covid-19 related misinformation spreading around social media.
Agency: TBWAHelsinki


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HOK-Elanto: Keep It Safe. From A Distance.

 PRINT   FINLAND    May 12, 2020 21:06
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FMay%2Ftn_115467_1589249981_Social+distancing.png&width=200Keeping distance is rooted in Finnish DNA. Even before the Covid-19 crisis, we've seen images of Finns waiting at bus stops six feet apart. When governments around the world are planning to gradually lift restrictions it is important to remind even the Finns that keeping the distance is still crucial. HOK-Elanto, one of Finland's biggest retailers, has actively communicated about safety during grocery shopping and now they continue their work with an insightful print ad that demonstrates the preferred distance.
Agency: TBWAHelsinki


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Fortum : The Handle With Care

 OUTDOOR   FINLAND    April 21, 2020 15:20
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F878ac_0001.png&width=200Clean-energy company Fortum joins forces with the biggest retail chain in Finland to fight the topical Covid-19 pandemic. Fortum Vipu a sustainable hands-free door handle made of Fortum Circo recycled plastic - is piloted starting from Monday 20th of April in Helsinki, to prevent further spread of the virus. Fortum is the biggest manufacturer of recycled plastic in the Nordics. Together with their agency TBWAHelsinki, they designed Fortum Vipu: a supplement enabling you to open doors with your arm, thus avoiding infections. The entire product design process from concept to piloting was squeezed into just five weeks. Public places are hot spots for contagious diseases and good hand hygiene is key in preventing infections. To help in the ongoing fight against the pandemic, Fortum, a clean-energy company and the consumer plastic packaging recycler in Finland developed the handle, Fortum Vipu (Virus Prevention Unit).

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HelsinkiMissio: The Lonely

 TV   FINLAND    April 17, 2020 13:39
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe1351_0002.png&width=200For some, this is how the world has always felt. Show the lonely they are not alone. Agency: TBWAHelsinki.

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Telia: We Rise Together

 WEB FILM   FINLAND    March 25, 2020 19:53
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbe34d_0000.png&width=200To help small businesses survive the coronavirus outbreak, Telia Finland, an ICT and media corporation, gives away their national advertising space in Finland. The goal is to help at least 100 companies during the first week of the campaign. Discussions with other corporations to join the cause are already taking place. Small businesses are at the centre of attention. The campaign, created by TBWAHelsinki, is built solely on content that is self-produced by entrepreneurs using remote tools.

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02 Taksi: Half Mast

 TV   FINLAND    March 20, 2020 21:09
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F65d0d_0000.png&width=200A few years ago, the Finnish government reacted to the arrival of Uber by making a new taxi law. Chaos ensued and even fistfights broke out between cabbies at the taxi poles. 02 Taksi is a new start-up, which provides the taxis of all companies in one mobile app. To highlight how the app has made the physical taxi pole obsolete, 02 Taksi's campaign features a pole with the taxi sign 'half-mast'. The TVC, directed by Vesa Manninen and produced by TBWAScreen, features a bitter old taxi pole reminiscing its good old days. Surrounded by parties and people, it used to be something people could, quite literally, lean on when they felt lost.

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Nissan: Personal Space,

 PRINT   FINLAND    January 23, 2020 15:56 (Edited: January 24, 2020 02:56)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Jan/tn_112183_1579745702_Personal Space1.jpg&width=200Personal space is no laughing matter in Finland. When Finns wait for their buses, the crowd typically disperses as much as humanly possible. One would have to see it to believe it. And many have, as evidenced by the number of pictures circulating online. Shot by amused passers-by, they feature a typical morning or evening commute scene, with Finns standing at regular intervals avoiding all interaction. These Internet memes have now inspired advertising. Nissan's Nordic Europe division uses the bus stop scenes to highlight their Automatic Distance Control that regulates safety distance on the road.
Agency: TBWAHelsinki

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Demi: Beauty is in The Mind of The Beholder

 PRINT   FINLAND    January 15, 2020 21:52 (Edited: January 16, 2020 08:52)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Jan/tn_112008_1579054266_Demi_Print_Ad_1.jpg&width=200A campaign made by TBWAHelsinki features two powerful images of young people looking in the mirror and seeing things they think should be improved in their own appearance. Problems with self-esteem and self-acceptance are beginning to be more common in younger people than ever before. Social media and its many beauty filters distort the self-image of children and young people. Media has the power to influence the current standards of beauty - either by adding the pressure to look a certain way or alleviating it. A Finnish young people's media Demi launches a campaign in the hopes of opening a conversation regarding the pressure of the many beauty standards teenagers have to face.

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The Swedish Paralympic Committee: The Challenge

 TV   FINLAND    November 21, 2019 20:47
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff6fbf_0004.png&width=200The Swedish Paralympic Committee, together with their sponsor Toyota, has just released a new campaign to highlight the talent in parasport. The campaign is produced by the advertising agency The&Partnership Nordics. Five-time Swedish champion Rebecka Sternisa Bellander is aiming for the Tokyo 2020 Paralympics.


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Fairtrade Finland: Chocogeddon

 WEB FILM   FINLAND    November 14, 2019 15:06
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb9aa4_0000.png&width=200Chocogeddon aims to raise awareness of how climate change threatens cocoa trees and the wildlife surrounding them. Campaign materials sign off with the tagline: "Save the chocolate, choose Fairtrade chocolate." Melting chocolate snowy owl, monkey, African elephant, and a frog, starkly symbolize the global warming and its effect on the environment. These animals were selected because climate change is threating their habitat.
Agency: hasan & partners


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Karhu: 0,0

 PRINT   FINLAND    November 13, 2019 17:28
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FNov%2Ftn_110648_1573561800_EN_KARHU_0%2C0_print_210x270mm_700kb.jpg&width=200Sauna is the most important occasion for beer for Finnish people. Karhu wanted to tell people, that their new non-alcoholic product makes those perfect moments possible - even when they can't drink alcohol.
Agency: hasan & partners



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Pohjola Insurance: You Only Have One Life. Live it

 WEB FILM   FINLAND    November 06, 2019 21:03
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1413b_0000.png&width=200The insurance business is a very conventional category. Companies communicate the same things in the same way. It's a very cold and distant world which is surrounded by negativity. Pohjola Insurance set out to change this. It saw a huge possibility to differentiate and position itself as a company that is all about the positive things about life.
Agency: hasan & partners

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Sinebrychoff Brewery: Red Classics

 AMBIENT   FINLAND    October 17, 2019 14:49
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F99819_0001.png&width=200Baton met puck this weekend when two cultures collided at an ice hockey match in Helsinki, Finland, where two teams battled it out to a soundtrack fuelled by an 85-strong symphony orchestra and choir. Advertising agency hasan & partners created the experience with Sinebrychoff, entitled Red Classics, and coordinated six months of secret planning and preparations to recruit the Vantaa Pops Orchestra, and transform the 8,200-seat arena to accommodate a choir of 35, Davies’ 50 musicians and their instruments.


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The Agency of The Year Survey: Blindfolded

 WEB FILM   FINLAND    October 10, 2019 13:46
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F90442_0000.png&width=200TBWAHelsinki won the Agency of the Year title in Finland last year and thus got to design this year's campaign for the survey. The aim of the campaign is to show how important client feedback is for agencies - without feedback work is like operating blind, and designers of TBWAHelsinki demonstrated this by creating ads blindfolded, without being able to see what they were doing. The results are bizarre, which really isn't a surprise. This was an extreme way of dramatizing how challenging designing advertising would be if you didn't know what you are doing.


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Helsinki Airport: Real Instagram Travel Photos

 OUTDOOR   FINLAND    October 04, 2019 20:02
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FOct%2Ftn_109708_1570153455_Real+Instagram+Travel+Photos1.png&width=200Helsinki Airport's expansion to a foreign market trusted the locals to showcase the airport's route network. Tallinn Holiday Album promotes Helsinki Airport's 160 routes with real Instagram pictures of Estonian travelers taken in these destinations. On Monday, Tallinners woke up to see nearly all billboards (80%) in the city covered with their own travel photos. The pictures were placed in the neighborhoods of the travelers, resulting in many surprises as they commuted to work.
Agency: TBWAHelsinki

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Tikkurila Paints: Endangered Colors

 AMBIENT   FINLAND    October 04, 2019 20:00
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffc596_0000.png&width=200A Nordic paint company launches a new collection to help protect endangered species. Tikkurila's new Endangered Colors collection consists of nine different colors, each representing an endangered animal species - such as giant panda, Siberian tiger and snowy owl. Tikkurila donates one euro per sold product to the protection of endangered animals. According to an environmental report by the United Nations, one million plant and animal species will face extinction during the next decades. As species go extinct, unique colors are forever lost. Nine colors, nine threatened animal species. The campaign was created by TBWAHelsinki.



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Burger King: Silent Drive-Thru

 INTERACTIVE   FINLAND    September 25, 2019 20:00
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc4107_0002.png&width=200The case study for Burger King's completely silent drive-thru has been released by its creative agency, Superson. The campaign took Finland by storm earlier this year.

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Helsingin Sanomat: The Climate Pen

 AMBIENT   FINLAND    September 21, 2019 08:11
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F70114_0001.png&width=200With the hottest July of recorded history behind us, Finnish news media Helsingin Sanomat has created a bespoke gift pen with carbon dioxide ink and given it to G20 leaders as a call for climate action. The news media wishes to highlight the importance of political decisions in tackling climate change and encourage policymakers to act. Climate change is expected to be high up on the world leaders' agenda right now, as they gather next week to discuss concrete plans to move forward with the Paris Agreement in the UN Climate Action Summit.
Agency: TBWAHelsinki



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McDonald's: Trick or Cheese?

 OUTDOOR & PRINT   FINLAND    September 18, 2019 13:16 (Edited: September 18, 2019 23:16)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Sep/tn_109117_1568746222_AF_JuustoKepponen_POSTER.jpg&width=200The most famous cheeseburger in Finland didn't wear any Halloween costume, but was sure scary enough. Would you dare to taste it?
Agency: NORD DDB, Helsinki

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Finnish Design Shop: Unboxing Happiness

 TV   FINLAND    August 13, 2019 20:18
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2798d_0002.png&width=200Finnish Design Shop is the world's largest online shop specializing in Finnish and Scandinavian design. "Pieces of Nordic Happiness" is FDS's first international branding campaign. Agency: Make it simple

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Salvation Army: Love of My Life

 TV   FINLAND    August 12, 2019 21:39
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F81a2e_0001.png&width=200Loneliness and social exclusion of the elderly is a growing problem in Finland.
Agency: Make it simple

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Väre Energia: Sunplugged

 DIRECT MARKETING   FINLAND    June 04, 2019 20:55
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbb851_0000.png&width=200Finland consumes the most energy per capita in Europe. At the same time, climate change is real and energy companies play a huge role in it. But because Northern countries have very few sunny days the Finns don't trust solar panels, and instead use mostly coal, peat and other fossil fuels. Vare the new, more environmentally friendly energy company wanted to emphasize the power of solar panels and arranged a concert solely powered by sun and people. Agency: hasan & partners

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Salvation Army: Old Woman

 PRINT   FINLAND    May 29, 2019 21:16
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMay%2Ftn_105140_1559105681_SalvationArmy_2019_OldWoman.jpg&width=200Loneliness and social exclusion of the elderly is a growing problem in Finland.
Agency: Make it simple

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Karhu beer: How a Beer Brand Saved an Iconic Part of the City

 DIRECT MARKETING   FINLAND    May 28, 2019 21:58
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F23159_0003.png&width=200The Finnish market leader in beer, Karhu, stands for all things real and authentic – and is positioned as the sauna beer. To do this with advertising is not real and authentic. Therefore Karhu keeps it's eye open towards culture and true actions that are PRable. Agency: hasan & partners



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Helsinki Region Transport: The Best Jouneys Are Made Together

 TV   FINLAND    May 08, 2019 21:34
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff3056_0002.png&width=200New brand strategy & campaign for Helsinki region transport: The best jouneys are made together. Agency: 358 Helsinki


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Neste: The Zero Vacation

 WEB FILM   FINLAND    March 21, 2019 09:22 (Edited: March 21, 2019 20:22)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/29fb1_0003.png&width=200Neste, a global leader in renewable diesel and renewable jet fuel made from waste and residues, is introducing the sustainable Zero Vacation. "The Zero Vacation," which was created by TBWAHelsinki, is a part of Neste’s Zero Island project that looks for different ways to reach zero emissions in Sweden. The vacations take place on the naturally beautiful island of Lido, where people can enjoy their vacations swimming, staying in the beautiful zero cabin Nolla and sampling delicious dishes from the specially designed, sustainable Zero Menu. From accommodation to food, every aspect of the Zero Vacations is designed to produce as little emissions as possible. The guests will be staying in the acclaimed Zero Cabin, Nolla, an Airbnb favourite featured on Lonely Planet and Dezeen among others.

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The Family Federation of Finland: Stand Up Comedy

 OUTDOOR   FINLAND    February 21, 2019 19:00
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FFeb%2Ftn_101865_1550641240_TheFFF_StandUpComedy_3000px.jpg&width=200It seems that people have more carefree attitude towards safe sex. Sexually transmitted diseases are on the rise in Finland. Agency: Make it simple

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Radio Rock: From Cradle to Grave

 TV   FINLAND    January 14, 2019 20:27
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5a544.png&width=200Radio Rock’s voices Sainio & Moisio and the heavy-metal legend Klaus Flaming starred in a campaign that launched Radio Rock’s new musical position and attitude. 100% ROCK – full throttle from the cradle to the grave. Finland is after all a country where we’re born with metal music in our blood. Agency: 358 Helsinki

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KONE: The Most Uneventful VR Experience Ever Made

 EXPERIENTAL   FINLAND    November 26, 2018 10:22
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4e874_0000.png&width=200Escalators are boring by design. The only time we notice them is if they break down. Thanks to KONE’s 24/7 Connected Services, broken down escalators are a thing of the past. By connecting their escalators to the cloud and monitoring their performance, KONE makes maintenance predictive, tailored and intelligent. It makes escalators run almost endlessly, without interruptions. But how do you market an innovation that makes a boring subject even more uneventful? By building a never-ending escalator ride in virtual reality, of course. Hasan & Partners, created probably the most uneventful VR-experience ever made.

The hyper realistic ride is only accompanied by the monotone voice of the escalator, which informs the user about its performance.

Goes to show, that even the most boring subject can become an international sensation when put in the right context.



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Academic Bookstore: 125th Christmas

 OUTDOOR   FINLAND    November 26, 2018 10:19
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FNov%2Ftn_98826_Academic_Bookstore_Christmas_3000px.jpg&width=200A book is a marvelous Christmas present.
Agency: Make it simple, Helsinki

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The Salvation Army: Dinnertime

 TV   FINLAND    November 21, 2018 14:13
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2f54f_0000.png&width=200Make it Simple, Helsinki has created this 'Dinnertime' spot for The Salvation Army.

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Salvation Army: Christmas Tree

 OUTDOOR   FINLAND    November 09, 2018 12:47
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FNov%2Ftn_98411_SalvationArmy_Christmas_2018_Poster.jpg&width=200At Christmas poverty is especially hard to bear. Donate to The Salvation Army, so you will help low-income families with children. Finnish campaign site: www.joulupata.fi Agency: Make it simple

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zerobnb.com: Zerobnb

 INTERACTIVE   FINLAND    October 25, 2018 12:06
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe2ad9_0002.png&width=200Airbnb, the world’s biggest accommodation-sharing site, has advanced sustainable tourism, but the demand for more ecological travel is growing. Whilst the site features categories such as ‘Plus’ and ‘Family’, it is missing something essential: a category for sustainable accommodation. Hoping to gently provoke Airbnb into adding the essential category, Neste, the world's leading producer of renewable diesel and the second most sustainable company in the world is introducing Zerobnb.com. It is a site where people can list sustainable alternatives for holiday accommodation. The site will be live only until Airbnb creates a sustainable category of their own. Agency: TBWA, Helsinki

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Toyota: AYGO Live

 EXPERIENTAL   FINLAND    October 23, 2018 18:35
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6c0f7_0000.png&width=200The&Partnership Nordics, Helsinki presents 'AYGO Live' for Toyota Finland who wanted to target a young audience for the new AYGO launched. The asked two social media influencers to test drive the car live on Instagram. Except we didn't limit the live feed to just their own Instagram channels, Toyota turned the entire city into their personal social media playground.

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Wartsila: Leap

 TV   FINLAND    October 17, 2018 11:23
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd2f0d.png&width=200"Leap" is Wartsila's digital transformation process towards a Smart Technology Company and a more sustainable future.

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Nolla: The Cabin That Was Never There

 TV   FINLAND    September 22, 2018 21:30
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F92b44_0003.png&width=200Living with minimal emissions has truly been put to the test. Neste has built an outdoor ad in the form of a cabin that has a minimal environmental impact in terms of both carbon dioxide emissions and concrete impact on nature. The Nolla (zero) cabin, designed by Finnish designer Robin Falck, is located just outside Helsinki city centre, on the Vallisaari island. The cabin has been built from sustainable materials and is designed for a simple lifestyle with minimal to no emissions, taking into account the surrounding nature in every respect.
Agency: TBWA, Helsinki

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Finnair: Learn To Love November

 TV   FINLAND    August 15, 2018 12:00
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7c357.png&width=200Seasons can be seen as different kind of Personalities.We see a group of beautiful and strong characters having their annual gathering around round table.
Among the fairy-tale characters we see a greyish Finnish November with a minor problem. Agency: Mirum

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