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House Of Lapland : Supported By Fridays

 WEB FILM   FINLAND    February 26, 2021 08:42 (Edited: February 26, 2021 19:42)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/740a0_0001.png&width=200The closer to the poles, the more one may feel the impact of climate change. And Salla, the coldest town in the Finnish Lapland region, is already experiencing it. So they decided to make it known. Suffering from the consequences of an increasingly unpredictable weather and shorter winters, this small town above the Arctic Circle stepped up and called the world's attention to the problem in a very unlikely way:

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Pagen: Behind The Logo

 TV   FINLAND    February 22, 2021 16:00
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Faa554.png&width=200It is usual that in commercials there is a logo of the brand on the corner of the screen. We decided to make a parody of that habit.

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Cancer Society Of Finland : Mask

 OUTDOOR   FINLAND    January 19, 2021 17:39
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2021%2FJan%2Ftn_121711_1611022833_Cancer+Society+of+Finland.png&width=200Smoking is a pandemic that has lasted for decades with no end in sight. According to the Centres for Disease Control and Prevention (CDC) smoking increases the risk of a severe illness from Covid-19. Smoking is a major cause of cancer, as well as many others, such as cardiovascular and lung diseases. Recently, the linkages between smoking and corona disease have raised concern. Campaign was planned and executed together with advertising agency TBWA Helsinki. Pictures were taken by Koski Syvari Agency and the post-production was handled at FLC Helsinki.

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Helsingin Sanomat: Climate Crisis Font

 INTERACTIVE   FINLAND    January 17, 2021 09:15 (Edited: January 17, 2021 20:15)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c8df7_0000.png&width=200To make climate change and its effects easier to grasp, newspaper Helsingin Sanomat developed The Climate Crisis Font that visualises the urgency for climate action. The font's weight varies according to the National Snow and Ice Data Center's (NSIDC) data from 1979 to 2019 and continues with IPCC's projection until 2050. In other words, every headline, comment or article written with the font will exemplify the real impact of climate change to the arctic sea ice extent. The OpenType variable font was designed together with TBWAHelsinki and type designers Eino Korkala and Daniel Coull. The heaviest font weight represents the minimum extent of the Arctic sea ice in the year 1979, when satellite measuring began. The lightest weight represents IPCC's 2050 forecast, when the Arctic sea ice minimum is expected to have shrunk to only 30 % of the 1979 extent.

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Bojoko: The National Anthem

 TV   FINLAND    January 07, 2021 10:28
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7d476_0003.png&width=200A football game is about to start. The other team is singing the national anthem. The referees don't seem to be exactly impartial. This is an ad for Bojoko, a service that helps you choose reliable online casinos.

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Prisma : Social Distancing Plushies

 AMBIENT   FINLAND    December 19, 2020 15:40
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fec08f_0003.png&width=200The safest place on a Finnish bus is now next to a fluffy stranger - Social distancing managed by plushies. Finland has officially reached the second wave of the pandemic and new strict restrictions have been set in place. This is why local Prisma hypermarkets owned by HOK-Elanto, the biggest retailer in the region, wanted to remind people that social distancing is now more crucial than ever. They placed giant plushies that share the message of social distancing to buses and a public transport ferry boat. Creative partner behind the idea is TBWA Helsinki.

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Prisma Hypermarket : Christmas Superheroes

 TV   FINLAND    December 08, 2020 17:28
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F39537_0002.png&width=200Santa takes on numerous forms in this new film for Prisma from Rattling Stick's Misko Iho, produced by Director's Guild Helsinki. Whilst Santa does his usual rounds, he was met with disappointment, until a variety of Christmas icons arrived to offer something for Everyone.

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The Salvation Army: The Scrooge

 TV   FINLAND    November 17, 2020 08:47
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F03fcb_0001.png&width=200A business executive seems to be selfish. In the end we'll see if he has a heart after all.

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Terveystalo: Disinfecting Billboards

 AMBIENT   FINLAND    November 15, 2020 09:27
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F61449_0003.png&width=200Terveystalo and TBWAHelsinki have turned billboards in Finland into disinfectant terminals for mobile phones.

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Caruna: Bee & Bee

 AMBIENT   FINLAND    October 23, 2020 08:47 (Edited: October 23, 2020 19:47)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/52608_0000.png&width=200Pollinating insects are in decline, and some insect species are facing the threat of extinction. A world without bees would be a world without coffee, apples, potatoes, strawberries, carrots and much more. That’s because up to 75% of all of our food crops depend on pollination one way or another. And it’s not just the bees that are in decline. Living habitats that the pollinators prefer are also in decline as meadows and flower fields have been turned into building lots for city-planning. That’s why a Finnish electricity distribution company saw untapped potential in their land use. In Finland the land is released for better use when the air cable lines are moved underground because of the cold and snowy weather conditions.

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Burger King Finland: Love Conquers All

 PRINT AND OUTDOOR   FINLAND    September 11, 2020 10:46 (Edited: September 11, 2020 20:46)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Sep/tn_118271_1599787480_BK_Pride.jpg&width=200Burger King Finland's campaign "Love conquers all" is a celebration of love and all the forms it takes. The long-awaited kiss can be widely seen in outdoor and print advertising as well as in Burger King’s own channels and restaurants around Finland during Helsinki Pride Week. Agency: TBWAHelsinki.

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Huuto: Have Mercy On Our Planet

 TV & PRINT   FINLAND    September 09, 2020 15:01 (Edited: September 10, 2020 01:01)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/4dbef_0003.png&width=200Bob The Robot, Helsinki has launched this 'Have Mercy on Our Planet' campaign for Huuto.

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TietoEVRY: The Polite Type

 INTERACTIVE   FINLAND    August 26, 2020 14:11
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbf789_0002.png&width=200Over a third of bullying today takes place online, with the number rapidly increasing (UNESCO). As online learning and virtual classrooms are becoming the new norm, cyberbullying is a big issue for the youth. The Polite Type is a font that has been taught to recognise and rewrite hate speech. In practice, the font automatically blurs hateful words or replaces them with more inclusive ones. TietoEVRY, the company behind this initiative, wants to promote online equality and raise discussion about ways to stop cyberbullying. The creative partner behind the idea is TBWA Helsinki. The project was carried out together with The Children & Youth Foundation in Finland and the digital studio Great Apes.


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McDonald's: The Happy Meal Bird Box DIY

 AMBIENT   FINLAND    August 18, 2020 17:35
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F779f0_0000.png&width=200A third of bird species in Finland is endangered. Especially small forest birds have a hard time finding a safe place to build nests. To support the community, as well as the nature around us, McDonald's Finland's Happy Meal Bird Box campaign is bringing over 1,400 Happy Meal box look-a-like nest boxes to Finnish forests. McDonald's is a family restaurant at heart and now even the smallest families will have a place to eat together.
Agency: NORD DDB Helsinki.


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Burger King Finland: Sometimes You Just Want a Whopper Instead

 OUTDOOR   FINLAND    July 02, 2020 20:06
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FJul%2Ftn_116796_1593656415_Keyvisual1.jpg&width=200Burger King turns local McDonald's into their delivery hot-spots. Helsinkians can order out Burger King and pick up their order from their nearest McDonald's restaurants free of charge from the 29th of June to the 1st of July. A local food delivery and takeout app Wolt (similar to UberEats) is in with the prank. The campaign revolves around outdoor advertising in a few carefully selected places near local McDonald's restaurants. It can also be spotted on social media where micro influencers share their experiences on the free delivery.
Agency: TBWAHelsinki.

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Prisma: Telcollection

 INTERACTIVE   FINLAND    June 04, 2020 20:52
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fec8a8_0004.png&width=200Creative response from a Finnish retailer to the most unexpected clothing phenomenon of spring - a collection of half-formal outfits for Finns working from home half-dressed. Comfort loving Finns took full advantage of the possibility of working half-dressed and local retail chain Prisma responded to this unexpected phenomenon by creating a special collection that combines formal upper parts with less formal bottoms into striking outfits. Ultimately the supporting campaign by TBWA Helsinki evolved into one kind of a phenomenon itself and helped to multiply sales of both, home and business wear, in the challenging times for retailers.


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The Salvation Army: Out

 TV   FINLAND    May 30, 2020 22:51
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fed7fc.png&width=200For the homeless people a public restroom may be the only home they can use.
Agency: Make it Simple

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Terveystalo: The Essential Influencers

 WEB FILM   FINLAND    May 27, 2020 21:47
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F983c9_0002.png&width=200As Covid-19 still dominates online conversations, social media continues to provide a platform for the infodemic of misinformation. In order to elevate factual content, Nordic health company Terveystalo is calling on social media giants to launch a special 'verified' badge to elevate individuals with factual, unbiased and up-to-date information amidst the ongoing pandemic. According to a research from Reuters Institute, politicians, celebrities and other influencers are responsible for 20% of Covid-19 related misinformation spreading around social media.
Agency: TBWAHelsinki


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HOK-Elanto: Keep It Safe. From A Distance.

 PRINT   FINLAND    May 12, 2020 22:06
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FMay%2Ftn_115467_1589249981_Social+distancing.png&width=200Keeping distance is rooted in Finnish DNA. Even before the Covid-19 crisis, we've seen images of Finns waiting at bus stops six feet apart. When governments around the world are planning to gradually lift restrictions it is important to remind even the Finns that keeping the distance is still crucial. HOK-Elanto, one of Finland's biggest retailers, has actively communicated about safety during grocery shopping and now they continue their work with an insightful print ad that demonstrates the preferred distance.
Agency: TBWAHelsinki


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Fortum : The Handle With Care

 OUTDOOR   FINLAND    April 21, 2020 16:20
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F878ac_0001.png&width=200Clean-energy company Fortum joins forces with the biggest retail chain in Finland to fight the topical Covid-19 pandemic. Fortum Vipu a sustainable hands-free door handle made of Fortum Circo recycled plastic - is piloted starting from Monday 20th of April in Helsinki, to prevent further spread of the virus. Fortum is the biggest manufacturer of recycled plastic in the Nordics. Together with their agency TBWAHelsinki, they designed Fortum Vipu: a supplement enabling you to open doors with your arm, thus avoiding infections. The entire product design process from concept to piloting was squeezed into just five weeks. Public places are hot spots for contagious diseases and good hand hygiene is key in preventing infections. To help in the ongoing fight against the pandemic, Fortum, a clean-energy company and the consumer plastic packaging recycler in Finland developed the handle, Fortum Vipu (Virus Prevention Unit).

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HelsinkiMissio: The Lonely

 TV   FINLAND    April 17, 2020 14:39
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe1351_0002.png&width=200For some, this is how the world has always felt. Show the lonely they are not alone. Agency: TBWAHelsinki.

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Telia: We Rise Together

 WEB FILM   FINLAND    March 25, 2020 20:53
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbe34d_0000.png&width=200To help small businesses survive the coronavirus outbreak, Telia Finland, an ICT and media corporation, gives away their national advertising space in Finland. The goal is to help at least 100 companies during the first week of the campaign. Discussions with other corporations to join the cause are already taking place. Small businesses are at the centre of attention. The campaign, created by TBWAHelsinki, is built solely on content that is self-produced by entrepreneurs using remote tools.

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02 Taksi: Half Mast

 TV   FINLAND    March 20, 2020 22:09
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F65d0d_0000.png&width=200A few years ago, the Finnish government reacted to the arrival of Uber by making a new taxi law. Chaos ensued and even fistfights broke out between cabbies at the taxi poles. 02 Taksi is a new start-up, which provides the taxis of all companies in one mobile app. To highlight how the app has made the physical taxi pole obsolete, 02 Taksi's campaign features a pole with the taxi sign 'half-mast'. The TVC, directed by Vesa Manninen and produced by TBWAScreen, features a bitter old taxi pole reminiscing its good old days. Surrounded by parties and people, it used to be something people could, quite literally, lean on when they felt lost.

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Nissan: Personal Space,

 PRINT   FINLAND    January 23, 2020 16:56 (Edited: January 24, 2020 03:56)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Jan/tn_112183_1579745702_Personal Space1.jpg&width=200Personal space is no laughing matter in Finland. When Finns wait for their buses, the crowd typically disperses as much as humanly possible. One would have to see it to believe it. And many have, as evidenced by the number of pictures circulating online. Shot by amused passers-by, they feature a typical morning or evening commute scene, with Finns standing at regular intervals avoiding all interaction. These Internet memes have now inspired advertising. Nissan's Nordic Europe division uses the bus stop scenes to highlight their Automatic Distance Control that regulates safety distance on the road.
Agency: TBWAHelsinki

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Demi: Beauty is in The Mind of The Beholder

 PRINT   FINLAND    January 15, 2020 22:52 (Edited: January 16, 2020 09:52)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Jan/tn_112008_1579054266_Demi_Print_Ad_1.jpg&width=200A campaign made by TBWAHelsinki features two powerful images of young people looking in the mirror and seeing things they think should be improved in their own appearance. Problems with self-esteem and self-acceptance are beginning to be more common in younger people than ever before. Social media and its many beauty filters distort the self-image of children and young people. Media has the power to influence the current standards of beauty - either by adding the pressure to look a certain way or alleviating it. A Finnish young people's media Demi launches a campaign in the hopes of opening a conversation regarding the pressure of the many beauty standards teenagers have to face.

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The Swedish Paralympic Committee: The Challenge

 TV   FINLAND    November 21, 2019 21:47
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff6fbf_0004.png&width=200The Swedish Paralympic Committee, together with their sponsor Toyota, has just released a new campaign to highlight the talent in parasport. The campaign is produced by the advertising agency The&Partnership Nordics. Five-time Swedish champion Rebecka Sternisa Bellander is aiming for the Tokyo 2020 Paralympics.


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Fairtrade Finland: Chocogeddon

 WEB FILM   FINLAND    November 14, 2019 16:06
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb9aa4_0000.png&width=200Chocogeddon aims to raise awareness of how climate change threatens cocoa trees and the wildlife surrounding them. Campaign materials sign off with the tagline: "Save the chocolate, choose Fairtrade chocolate." Melting chocolate snowy owl, monkey, African elephant, and a frog, starkly symbolize the global warming and its effect on the environment. These animals were selected because climate change is threating their habitat.
Agency: hasan & partners


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Karhu: 0,0

 PRINT   FINLAND    November 13, 2019 18:28
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FNov%2Ftn_110648_1573561800_EN_KARHU_0%2C0_print_210x270mm_700kb.jpg&width=200Sauna is the most important occasion for beer for Finnish people. Karhu wanted to tell people, that their new non-alcoholic product makes those perfect moments possible - even when they can't drink alcohol.
Agency: hasan & partners



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Pohjola Insurance: You Only Have One Life. Live it

 WEB FILM   FINLAND    November 06, 2019 22:03
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1413b_0000.png&width=200The insurance business is a very conventional category. Companies communicate the same things in the same way. It's a very cold and distant world which is surrounded by negativity. Pohjola Insurance set out to change this. It saw a huge possibility to differentiate and position itself as a company that is all about the positive things about life.
Agency: hasan & partners

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Sinebrychoff Brewery: Red Classics

 AMBIENT   FINLAND    October 17, 2019 15:49
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F99819_0001.png&width=200Baton met puck this weekend when two cultures collided at an ice hockey match in Helsinki, Finland, where two teams battled it out to a soundtrack fuelled by an 85-strong symphony orchestra and choir. Advertising agency hasan & partners created the experience with Sinebrychoff, entitled Red Classics, and coordinated six months of secret planning and preparations to recruit the Vantaa Pops Orchestra, and transform the 8,200-seat arena to accommodate a choir of 35, Davies’ 50 musicians and their instruments.


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The Agency of The Year Survey: Blindfolded

 WEB FILM   FINLAND    October 10, 2019 14:46
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F90442_0000.png&width=200TBWAHelsinki won the Agency of the Year title in Finland last year and thus got to design this year's campaign for the survey. The aim of the campaign is to show how important client feedback is for agencies - without feedback work is like operating blind, and designers of TBWAHelsinki demonstrated this by creating ads blindfolded, without being able to see what they were doing. The results are bizarre, which really isn't a surprise. This was an extreme way of dramatizing how challenging designing advertising would be if you didn't know what you are doing.


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Helsinki Airport: Real Instagram Travel Photos

 OUTDOOR   FINLAND    October 04, 2019 21:02
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FOct%2Ftn_109708_1570153455_Real+Instagram+Travel+Photos1.png&width=200Helsinki Airport's expansion to a foreign market trusted the locals to showcase the airport's route network. Tallinn Holiday Album promotes Helsinki Airport's 160 routes with real Instagram pictures of Estonian travelers taken in these destinations. On Monday, Tallinners woke up to see nearly all billboards (80%) in the city covered with their own travel photos. The pictures were placed in the neighborhoods of the travelers, resulting in many surprises as they commuted to work.
Agency: TBWAHelsinki

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Tikkurila Paints: Endangered Colors

 AMBIENT   FINLAND    October 04, 2019 21:00
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffc596_0000.png&width=200A Nordic paint company launches a new collection to help protect endangered species. Tikkurila's new Endangered Colors collection consists of nine different colors, each representing an endangered animal species - such as giant panda, Siberian tiger and snowy owl. Tikkurila donates one euro per sold product to the protection of endangered animals. According to an environmental report by the United Nations, one million plant and animal species will face extinction during the next decades. As species go extinct, unique colors are forever lost. Nine colors, nine threatened animal species. The campaign was created by TBWAHelsinki.



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Burger King: Silent Drive-Thru

 INTERACTIVE   FINLAND    September 25, 2019 21:00
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc4107_0002.png&width=200The case study for Burger King's completely silent drive-thru has been released by its creative agency, Superson. The campaign took Finland by storm earlier this year.

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Helsingin Sanomat: The Climate Pen

 AMBIENT   FINLAND    September 21, 2019 09:11
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F70114_0001.png&width=200With the hottest July of recorded history behind us, Finnish news media Helsingin Sanomat has created a bespoke gift pen with carbon dioxide ink and given it to G20 leaders as a call for climate action. The news media wishes to highlight the importance of political decisions in tackling climate change and encourage policymakers to act. Climate change is expected to be high up on the world leaders' agenda right now, as they gather next week to discuss concrete plans to move forward with the Paris Agreement in the UN Climate Action Summit.
Agency: TBWAHelsinki



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McDonald's: Trick or Cheese?

 OUTDOOR & PRINT   FINLAND    September 18, 2019 14:16 (Edited: September 19, 2019 00:16)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Sep/tn_109117_1568746222_AF_JuustoKepponen_POSTER.jpg&width=200The most famous cheeseburger in Finland didn't wear any Halloween costume, but was sure scary enough. Would you dare to taste it?
Agency: NORD DDB, Helsinki

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Finnish Design Shop: Unboxing Happiness

 TV   FINLAND    August 13, 2019 21:18
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2798d_0002.png&width=200Finnish Design Shop is the world's largest online shop specializing in Finnish and Scandinavian design. "Pieces of Nordic Happiness" is FDS's first international branding campaign. Agency: Make it simple

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Salvation Army: Love of My Life

 TV   FINLAND    August 12, 2019 22:39
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F81a2e_0001.png&width=200Loneliness and social exclusion of the elderly is a growing problem in Finland.
Agency: Make it simple

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Väre Energia: Sunplugged

 DIRECT MARKETING   FINLAND    June 04, 2019 21:55
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbb851_0000.png&width=200Finland consumes the most energy per capita in Europe. At the same time, climate change is real and energy companies play a huge role in it. But because Northern countries have very few sunny days the Finns don't trust solar panels, and instead use mostly coal, peat and other fossil fuels. Vare the new, more environmentally friendly energy company wanted to emphasize the power of solar panels and arranged a concert solely powered by sun and people. Agency: hasan & partners

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Salvation Army: Old Woman

 PRINT   FINLAND    May 29, 2019 22:16
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMay%2Ftn_105140_1559105681_SalvationArmy_2019_OldWoman.jpg&width=200Loneliness and social exclusion of the elderly is a growing problem in Finland.
Agency: Make it simple

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