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Seen and noted
 Humans know less than 1% of the universe. Naturally, there are many things that blow our minds. So, to launch the Netflix series '3 Body Problem,' we simply demonstrate to people how insignificant we are in the grand scheme of the universe, using images of cockroaches.VIEW THE 5 ADS  For the first time ever, we ran a campaign for the brand where people aren't licking their fingers with KFC. Say what? Even though it sounds crazy, we found out that people lick their fingers when they eat other foods, but it's really because it all reminds them of KFC.VIEW THE 3 ADS  The holy month of Ramadan is one of the Five Pillars of Islam, and itâs celebrated by Mulslims worldwide. A period filled with reflection, prayer and gathering, this month is the remembrance of Muhammadâs first revelation. Ramadan is a month of day-long fasting, with the exception of two daily meals called Suhoor (before dawn) and Iftar (after sunset).Juan Valdez wanted to create a campaign that sent a powerful message to Muslims, centered around the company and presence of the brand, even when consumption might be reduced due to the fast. But how to show it? VIEW THE AD Henkel: Authentic Beat By Peggy Gou Authentic Beauty Concept, the professional hair care brand, had to strengthen its brand values by taking advantage of the arrival of its global ambassador and DJ Peggy Gou at the renowned music festival 'La Solar'. And what better way to do it than through the WAVES?VIEW THE 3 ADS  In addition to producing sugar, Ingenio Providencia boasts a natural reserve where it safeguards over 280 bird species. Within this biodiversity haven, three illustrations have been crafted. Through interconnected patterns, they emphasize the color, warmth, and unique majesty of each bird type. These artistic representations capture the essence and beauty housed in this natural haven, breathing life into the richness that defines it.VIEW THE 3 ADS Spotify: Play The Tee Shirt There are plenty of bands and artists that remain unknown until⦠That's why if we are fans of our idols, we also become fans of the music they listen play to.That's why we de-privatized the favorite bands from All of our idols. We removed the logo on Barcelona's t-shirt so every player can put it's favorite up-&-coming band from their homeland.VIEW THE CONCEPT  From the valley is to feel good, in the countryside, at home, at the table, when you drink a from the valley its natural flavor leads you to live the best of what is natural.VIEW THE AD  Lg wants to care about how natural its products can be with the care of the environment, but at the same time it thinks about how natural the products can be kept in this refrigerators, that's why you take action and visually demonstrate that it is totally natural to have Lg. it is moving to a beautiful landscape and knowing that you have a part of it at home.VIEW THE AD  WOM is the newest mobile operator company in Colombia. Like any new company, it has the enormous task of building trust to raise its considerations levels to achieve conversion. Unfortunately, consideration levels had been low due to various missteps the brand suffered at the beginning of its operation that affected the way the brand was perceived. And even though, WOM has been working harder than ever to prove to all Colombians that it deserves a chance, there still many consumers reluctant to try it, or even consider it.VIEW THE SPOT  Being a publicist and creative director at DDB Colombia, selling a car posed a challenge, yet I saw it as an opportunity to do something different. I decided to leverage my skills to craft a campaign that would pique interest in my car's sale.VIEW THE 3 ADS  "Drunk on Victory" is the effect that athletes experience when they put effort into every step, every turn, every play, and every move. These are the sensations they feel as they pursue their goal.VIEW 4 OUTDOORS  To cause or go through an accident, all it takes is a split second. That's why we decided to launch a campaign where we ask our drivers not to try opening an app while they're behind the wheel. We want their eyes on the road. It's a simple yet powerful idea created to promote and encourage responsible driving in Colombia.VIEW THE 5 ADS  When you have the speed and quality of ETB fiber optic internet, you can be whoever you want. Under this insight we developed a campaign where we show how a person with a common profession becomes the avatar of their dreams just by connecting to our network. VIEW THE 4 ADS  The real horror lies in the everyday, in things as simple as the relationship you have with your mobile phone service provider.That's why we took the lights from flashlights that traditionally appear in horror movies to create more suspense and turned them into the lights we see every days the ones on our mobile phones. All of this to encourage people to switch providers and join WOM this Halloween. VIEW THE 5 ADS  The famous "trick or treat" or "dulce o truco" in Spanish, is one of the most representative phrases of Halloween and that is why it was the inspiration for our concept to put our ketchup in the conversation of all Colombians throughout the month. We changed the word "dulce" for our brand name FRUCO to create a play on words "FRUCO O TRUCO" that was fun and direct, making us relevant in communication and inviting consumers to discover terrifyingly delicious recipes.Agency: Mass Digital VIEW THE 3 ADS Michelob Ultra: The Michelob Trace The trail of movement left by an athlete produces many forms. We must not show Michelob as an athlete, we have to evidence that he has always been one. We take videos of various athletes as they compete, train or enjoy themselves and follow their movements, colors and so on, to show that in the movement trace Michelob and its distinctive brand elements are present.Agency: Proximity BBDO VIEW THE 2 OUTDOOR VIEW THE PRINT AD  Dogs find joy in toys, games, and balls, but they're equally ecstatic when they can relieve themselves in peace and without worries. Ensuring that your furry friend feels comfortable and content during these moments is a sign of their overall well-being.VIEW THE 3 ADS  When we talk about unexpected sounds, shadows in the middle of the night or things that turn on and off by themselves, it seems like we are describing a horror scene, until you realize these are just signs to fix or change an item of the house that no longer works. To prove it, Easy comes up with the perfect solution for each scenario because the actual horror is to not fix it.VIEW THE 3 ADS Spotify: Songs Without Noise Imagine having to listen to an annoying noise in the middle of your meetings, in the morning, at night and that this buzzing has no solution.There is and it is called tinnitus, a disease that causes this buzz in 3% of the world population. Constant exposure to high volume sound can generate it.VIEW OUTDOOR Penguin Random House: Open a Book, Find a Destination. Open a book, find a destination. People love to travel, to discover new places and explore them. That's why we decided to show them a new way of traveling; one that is simpler, more affordable, and even, without getting on a plane. With just a good book and a lot of imagination,you can uncover incredible destinations. Agency: GREY VIEW THE 3 ADS  How to invite Colombians to the largest wine fair in the country, when wine is not preference, and they don't know how to enjoy It because they see it as something complicated and sophisticated?We created "As simple as enjoying a wine" a concept that aimed to educate in a clear, simple, and close way to Colombians about the world of wine. Agency: Sancho BBDO VIEW THE 4 OUTDOOR  The digital era has led us to live at a dizzying pace, where what is relevant today is forgotten tomorrow. With a trending topic that barely lasts 11 minutes and a 6-second story, society has experienced a change in its mentality and in the way it perceives and assimilates information. Under this dynamic, Fantastica designed the campaign "LET IT GO" VIEW THE 3 SPOTS  Nescafe is the reflection of an exceptional journey, where the essence of the land is breathed in each cup, bringing us the authentic taste of Colombia in every sip. This film shows how the land grows alongside the labor of every coffee grower and each bean tells a story.â¨Nescafe, our soil brews in every cup.VIEW THE SPOT La Constancia Colombina: Happy Fathers Month For Father's Month with La Constancia, we wanted to depict -literally- a harsh reality: Dad doesnât know how to take selfies, but he sure knows about grilling, and our sauces are his perfect ally to add flavor to his creations.VIEW THE ADS  At tiendas Jumbo we feel very proud of one of our strongest pillars: The freshness and quality of our fruits and vegetables. That is why we have decided to show them from up close, very close. Alluding to the shopping proximity found on our website, all shown with the same appetizing that characterizes the brand.VIEW THE ADS  Diego Campos was the world's best barista in 2022. Who better than him, a Colombian champion, to take you to the depths, the notes, the aromas, the flavors and the stories behind the world's most famous coffee.Agency: Havas Colombia VIEW THE ADS McDonalds: McDonalds Land In alliance with Roblox, we created McDonald's LAND, a world that gamified the entire purchasing process, transforming a traditional combo into a gaming experience that revolutionized our ecommerce and allowed teens to access our products while they played.VIEW THE CONCEPT Movistar: GoldXGigas We hacked Free Fire and transformed the world's hottest Battle Royale into a Movistar store. We've set up an unofficial trading system for players to collect in-game coins, drop them to @ely.bells, our Movistar trader, and receive a Movistar Gamer Combo with gigas and a Premium Box with Free Fire in-game items. Booyah! GoldXGigas.VIEW THE CONCEPT Sistecredito: Get It Off Your Head When you want something, you see it everywhere Yes, the watch you desire appears, The phone of your dreams, The perfect sunglasses, And even the purple headphones you always imagined.That's why, when something keeps spinning in your mind.VIEW THE SPOT VIEW THE 3 ADS  When you want something, you see it everywhere Yes, the watch you desire appears, The phone of your dreams, The perfect sunglasses, And even the purple headphones you always imagined.That's why, when something keeps spinning in your mind...VIEW THE 3 ADS  80% of people have the availability to watch series and movies at night, as their daily work doesn't allow them to do so at any other time. Based on this, we decided to create some prints to convey that nights are Prime, leveraging one of the moon phases, waning, which coincidentally forms the Prime logo, extending the message to keep enjoying the platform every night.VIEW THE 3 ADS  Human stupidity has created a typography that angers the Amazon. When thousands of forests disappear, a letter appears in the empty space. That's why Google Fonts created the Last Words, a tool for the Amazon to express its painVIEW OUTDOOR  In 2023, Tecate will aim to establish a presence in stores and retail outlets with the goal of securing a place within these spaces so that our consumers can uncork the quality of our beer without worrying about the price.VIEW THE AD  Over the years, there have been more and more pets in our homes, and keeping furniture fur-free is not an easy task.Inspired by this reality, Electrolux is launching "Furry Couches," a new campaign to introduce its pet-friendly vacuum cleaners, exaggerating what happens in petlovers homes, demonstrating that we can live better with our furry friends.VIEW THE 2 ADS Diablo IV: Moves of Faith ''And lead us not into temptation, but deliver us from evil.'' - Matthew 6:13. There are many religions in the world and each of them has a sacred book. We find that all books have one thing in common: they have verses that teach you how to defeat the Diablo. That's why, for the launch of Diablo IV, we collect and analyze the data from thousands of verses in centuries of religion, decoding them into 666 moves to defeat him in the game. At the end we put them all together in the first sacred book for gamers, sending it to religious leaders around the world to preach his word through the new generations of believers who will fight against the Diablo IV. Agency: The Pub School. VIEW THE CONCEPT  Throughout history, there have been characters who "sold smoke" and defrauded hundreds of people in the world, whether in the field of art, sport, music, etc.VIEW THE 3 ADS Plaza Claro: Pet Friendly Shopping Mall Plaza Claro Mall understood that being pet-friendly is not just about allowing pets in the mall's public spaces, which could be stressful for them. It is about creating dedicated pet spaces where they and their owners can enjoy themselves while shopping at their favorite stores and restaurants. With this digital and out-of-home (OOH) campaign, we aim to explain this new service, highlighting the fun and convenience it offers to both pets and their owners.VIEW THE 3 ADS |
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Cooking Leaves A Mark On Us 
From Colombia a new spot for Alpina 
Brand launch campaign with the message,Mereces Mas. in English, You Deserve More