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Seen and noted
Financiera Comultrasan: Its Not Just A Loan In a world where payroll loans feel cold and bureaucratic, Financiera Comultrasan decided to flip the script â turning financial assistance into an act of care.Because when youâre part of a cooperative, you donât just get credit â you get treated differently. With humor and self-care as our creative lens, we reimagined office life like a spa day: towels, cucumber masks, drinks, and all. A visual metaphor to remind people that at Financiera Comultrasan, every benefit comes with warmth, empathy, and comfort. And our âspecial treatmentâ goes beyond words â itâs powered by real perks that accompany peopleâs everyday lives: wellness, recreation, health programs, and exclusive benefits designed to make their days easier. VIEW THE 3 ADS  A campaign that turned real estate into a gallery and investment into inspiration.To showcase Colombia as a country of opportunity and beauty, we reimagined its most iconic cities through the eyes of Spanish masters â Picasso, DalÃ, Gaudà and many more. The result: a collection of striking visual reinterpretations where culture meets commerce, and every brushstroke tells a story of vision and value.VIEW 2 OUTDOORS Itau Itau: Real Monsters On Halloween, monsters come out.Some for fun. Some for candy.But the real ones donât wait until October. In Colombia, digital fraud is a year round threat. In 2024 alone, over 36 billion pesos were stolen. The country ranked fourth in the region for cyberattacks. So this year, instead of chasing ghosts and witches, Itaú exposed the real monsters.The ones hiding behind fake emails, suspicious links and cloned profiles. This Halloween, Itaú helped Colombians unmask fraud and keep fear where it belongs. In the costumes, not their accounts. VIEW THE 3 ADS VIEW THE CONCEPT VIEW OUTDOOR  Forgot to pay the bill?It happens to a lot of us, and itâll keep happening.But when youâve got someone who sorts it out, thereâs nothing to fear.Thatâs what sparked Paga Todoâs Halloween campaign: a call to skip the scares, or fix them fast when theyâve already jumped out at you.VIEW THE 3 ADS  At Vardi Used Cars, we love cars... truly. But power demands responsibility.Our October campaign exposes what high speed leaves behind: streets that feel hostile, unsafe, like something is haunting them. When safety takes a back seat, a trip can be your last, not just for the driver, but for everyone around.On streets and highways, safety isnât optional, itâs everything.VIEW THE AD  Microsleeps: the roadside horror no one sees coming.Seguros Mundialâs Halloween digital campaign makes one thing clear: the real horror on the road isnât a monster itâs falling asleep while driving.VIEW THE 3 ADS  How could we join the conversation without being sponsors, partners, or having a presence at the event?The answer was simple by not being there.And why?Because Payless isnât made for stadiums itâs made for real life. Our shoes arenât for elite athletes, but for those who compete every single day:the people who work, study, strive, and face their own challenges.Theyâre not chasing medals theyâre chasing their goals.And on that journey, every step counts.VIEW THE 4 ADS Providencia Bulk Rum:We Master Your Soul At Providencia Bulk Rum, mastery isn't just a process - it's a philosophy. We Master Your Soul transforms the precision of rum-making into art, connecting the world of spirits with the language of fashion. Through the eyes - and the taste - of our Master Blender, each rum becomes more than a liquid; it becomes a personality, a presence, a soul. VIEW THE AD  In Colombia, December doesnât sound like âJingle Bells.â It sounds like laughter around a sancocho, domino matches on warm afternoons, and the joyful jingle of beers shared among friends.To celebrate the most Colombian season of the year, Bavaria and Zelva Agency turned our everyday December traditions into a colorful anthem of moderation â reminding everyone that celebrating responsibly doesnât mean partying less, it means making the good times last longer. VIEW THE AD  When Colombia crosses borders, it brings more than flavor â it brings a feeling. Together, Constructora BolÃvar and VAST crafted a chocolate that captures the spirit of the country: its warmth, its colors, its joy.A single bite turns any city into Colombia â reminding those abroad that home is never too far away, and that investing in it is always within reach. VIEW THE 3 ADS Electrolux: They're Pets Not Vacuums ð¾ Electrolux and Laika Unite for the Well-being of Pets at HomeOn International Pet Day, Electrolux Andina and Laika announced a special partnership focused on the well-being of pets at home.Under the concept âLet Us Vacuum Their Curiosity,â both brands present an initiative aimed at preventing pets from unintentionally âvacuuming upâ food or inappropriate objects in their daily routines. VIEW THE SPOT VIEW THE CONCEPT Fluocardent: Get Closer With Confidence Toothpastes have always sold people the dream of having a perfect smile. However, the reality is quite different, because oral hygiene is not just about smiling. It's also about having the confidence to get close to others in the middle of a karaoke song, to tell a joke or simply to celebrate a goal.VIEW THE 2 SPOTS VIEW THE 4 ADS Paga Todo: This Dream Deserves A Chance In Colombia, people work some of the longest hours in the world, yet earn very little in return. In fact, many work so hard that they fall asleep at their desks, during lunch breaks, or on the long commutes between jobs.From this insight, we created a digital campaign called: "This Dream Deserves a Chance", to promote Paga Todoâs lottery ticket: Paga Millonario.VIEW THE 4 ADS  Nine out of ten home âchefsâ say, âCooking is art.â We couldnât agree moreâthereâs beauty in chaos, especially the kind that burns, stains, and splashes in the kitchen. Because when âculinary creativityâ goes wrong⦠thatâs when the true masterpiece of ordering delivery is born.VIEW THE 4 ADS  Some conversations are difficult; self-examinations for men are one of them.For this reason, on Fatherâs Day, at Vardà Used Cars, we decided not only to congratulate but also to invite everyone to celebrate life through care. We used the language that men have known from a very young age to tell them that this self-exam many avoid is one theyâve been doing their whole lives.Because taking care of yourself is also celebrating yourself. VIEW THE 3 ADS  Everyday life exposes us to intense or annoying situations. However, thereâs a silent enemy that can be even more irritating: screen light. On World Skin Health Day, DroguerÃas Colsubsidio invites everyone to protect themselves by using sunscreen.VIEW THE AD KFC : Hands On Chicken The truth is simple: real fried chicken is eaten with your hands. But letâs be honest â not every chicken is finger-lickinâ good. This International Fried Chicken Day, weâre calling it out.VIEW THE SPOT VIEW THE 3 ADS  This Fatherâs Day, the Aruba Tourism Authority honors the lessons we learned from Dad and invites us to relive them together in a place made for reconnecting.VIEW THE 2 ADS Oreo: A Decision Was Made Here Based on a common behavior we observed in supermarkets, specifically around Oreo shelves, we created a campaign that highlights real decisions people make when giving in to a craving. The goal was to make visible something that already happens naturally: someone choosing Oreo and leaving another product out of place.VIEW THE 5 ADS  This month, as we spotlight road awareness, Seguros Mundial invites Colombians to slow down and rethink how we react behind the wheel.Because letâs face itâwe all have an inner animal. And sometimes, it shows up when weâre cut off or stuck in traffic.Our digital campaign leans into that instinctive side, using animal analogies to show how road rage can take overâand how we can choose a different response.Itâs a new way to think about driving: less reaction, more reflection.VIEW THE 3 ADS  In 2024, getting a unique email address has become a headache for Gen Z and Alphas. With 4.6 billion email accounts worldwide, most simple names disappeared years ago, leaving younger users stuck with awkward addresses full of random numbers, letters, and names that donât represent them.We decided to reconnect with younger generations by transforming our oldest asset: the @yahoo.com domain to create the first modular domain system, allowing users to choose flexible, fresh, and customizable addresses, this way, we gave up our name so hundreds of young people wouldnât have to give up theirs.VIEW OUTDOOR  Scalex is an annual collecting and modeling event with a social focus, where the proceeds go to the Fundación Santiago Corazón, an entity that seeks to help children with heart problems.VIEW THE 5 ADS  Michelob Ultra tapped into a universal runnerâs moment: stopping the watch at the finish line â a subtle gesture that marks the shift from effort to celebration. The campaign transformed that moment into a bold visual language through outdoor and print placements along running routes and training spots, positioning the beer as the ultimate reward for every runner.VIEW THE 3 ADS Extra Gum: Control To Chew "Control to Chew" by Extra is a gaming controller designed to combat gamer rage. When frustration hits, special gum buttons pop out, offering immediate stress relief through chewing. This innovative design transforms negative energy into a positive experience, promoting healthier gaming habits. The campaign features influencer unboxings, e-sports activations, and a digital campaign encouraging users to share their "rage-to-good" stories with #Control2Chew.VIEW THE AD  A tribute to all the construction workers who leave a mark in Colombia with their hard work, but often are in the background of the projects.VIEW THE AD Kia :The Silent Test We created the first-ever test drive inside a library to prove that evolving without leaving a trace is possible.Our Kia EVs drove through aisles, reading rooms, and study areas without disrupting the environment or triggering a single reaction.An experiment that puts to the test what it really means to move forward with zero impact.This is the first of several to come â all aiming to rethink how we view electric mobility and to show that its arrival is not just progress, itâs an inevitable evolution.VIEW OUTDOOR  Wow, they look exactly aliiike!â Itâs one of the most iconic things new moms hear. So this Motherâs Day, weâre jumping on the latest trendsâAI, filters, and bold new formatsâto celebrate those unmistakable moms and their mini lookalikes. Because nothing says âunmistakableâ like a mom... except maybe KFCâs secret recipe. Celebrate her month with the flavor thatâs always been one of a kind.VIEW THE SPOT  From a young age, we learn something big: sharing.And thereâs no better example than when kids invite their toys to the table.Because in their world, everyone deserves a biteâ¦This Children's Day, we chose to represent it just like they do.Because KFC is made for sharing.VIEW THE 3 ADS  Flour is our universe At Bimbo, flour is not just an ingredientâit is the origin of everything we create.To celebrate World Flour Day, we transformed its essence into a visual tribute. Stars, planets, and stardust come to life in different forms of flour, symbolizing the vast universe of products we have crafted for 78 years.VIEW THE 3 ADS  Itâs no secret that screens have the power to connect us with the ones we love but are far away, yet at the same time, they can disconnect us from those who are right beside us. "Phubbing", a modern phenomenon that combines the words "phone" and "snubbing," refers to the act of ignoring someone (mainly a partner) to pay more attention to a cellphone.VIEW OUTDOOR  On Earth Day, we show what an electric BMW vehicle or an electric BMW Motorrad motorcycle sounds like: yes, they sound like waves or forests, because their technologies emit 0 noises. A direct and poetic campaign that reinforces the brand's commitment to the environment.VIEW THE 2 ADS Electrolux : From Electrolux For Dad The home appliance category is still not considered a gift option for men. To demonstrate that our products are an excellent choice, we created a catalog of our products with two main objectives: first, to present our portfolio to dads in clear and accessible language, and second, to offer a white noise playlist with the sounds of our appliances, to help soothe and lull their babies to sleep.VIEW THE AD  When you have cancer, itâs hard to stop thinking about it, and as searches increase, the algorithm keeps suggesting more words related to the disease. Thatâs why, this February 4th, World Cancer Day, we decided to turn this around by delivering a message of hope and support, as our life insurance is the only one in Colombia that covers the disease at every stage.VIEW THE AD  Amid the hype surrounding the release of the second season of the universally renowned series "Squid Game," we took advantage by transforming our logo into the iconic asset from the game, Ddakji. This reference fit perfectly with our brand and consumption occasion, creating a powerful invitation for viewers to enjoy the series while savoring our pizzas.VIEW THE AD Pepsi Co: Don't Trust Collection The number â001,â used in Squid Game by the characters who manipulated the participants, becomes a visual metaphor to playfully nod at Pepsiâs competition. Through this cultural reference, Pepsi invites consumers to humorously question what they consider the #1 in the market.VIEW THE 3 ADS  ARUBA WRAPSâA like, a comment, or a DM can often be the best subtle hint to know what to give for Christmas. Thatâs why at Aruba, we take advantage of this to invite people to find the perfect gift on our Instagram profile.â VIEW THE 2 ADS Greenpeace: If Life Fades From The Mountains.. Mountains are the heart of life. From them come the vital resources that sustain our cities, and they are home to an incomparable biodiversity. They house the tapir, the architect of the forests, and the spectacled bear, the guardian of the páramos. This December 11th, on International Mountain Day, we raise our voice with a clear message: if the tapir disappears, ecosystems collapse; if the spectacled bear vanishes, forests and páramos cease to exist. To illustrate this pressing reality, weâve turned the very geography of the mountains into a unique graphic that shows the dramatic decline in the populations of species that inhabit them. The mountain is not only at risk; itâs losing its shape. Itâs time to act before what sustains all life begins to crumble.VIEW THE 2 ADS Electrolit: Rock Al Parque High performance and hydration arenât just for top athletesâand Electrolit knows it! Thatâs why weâre excited to announce Electrolit as the official sponsor of the 2024 edition of Rock al Parque, one of the biggest festivals in Latin America.VIEW OUTDOOR VIEW THE AD  Thousands of animal species invite the world to discover the country of beauty.Colombia is one of the world's most visited places annually, and these travelers are not human. We refer to the thousands of migratory species that find this country an ideal place to feed and take refuge, making it one of the places with the most migratory routes in the animal kingdom. It appears that animals know something that we, humans, have not yet discovered. Thus, inspired by this, the first tourism promotion campaign was created, which turns migratory animals such as birds, fish, marine mammals, and even insects into guides who tell the world all about the beauty, magic, and biodiversity that make Colombia a unique destination. VIEW THE SPOT Proteccion: Scary Realities For Halloween season, Proteccion, a Colombian pension and investment fund management company, presents âScary Realitiesâ, a campaign inspired by people's big financial fears.VIEW THE 3 ADS |
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