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Almacenes Éxito: Prouducts

 OUTDOOR   COLOMBIA    August 05, 2020 12:10
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1fe34.png&width=200On June 28th, more than 70.000 people took over the main streets of Bogota, Colombia to celebrate Pride day. To honor them and support the parade, we allied with 285 brands that quitted for their paid spots on our gondolas and reorganized them according to the strips of the LGBTI colors to recreate their flag. This way people didn't just lived the pride on the streets, but also inside our aisles.
Agency: Sancho BBDO

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Almacenes Éxito: If Oranges Could Talk

 AMBIENT   COLOMBIA    July 28, 2020 17:48
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffd229.png&width=200We needed people to know that our Frescampo's orange juicies are 100% natural, and our budget was way to low compared to our competitors. But what we do got was oranges. So we let them advertise the juices in the supermarkets. The fruits were tagged through laser labeling and left in stores to do their job. With a minimum investment we reached 13.000 people a day and juice sales increase by 17%
Agency: Colombia

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Cerveza Aguila: Craving Sixpacks

 AMBIENT   COLOMBIA    July 17, 2020 13:24 (Edited: July 17, 2020 23:24)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/8a4f0_0000.png&width=200ABInBev’s Aguila Beer, Colombia’s leading beer brand, has launched CRAVING SIXPACKS, an initiative to promote responsible drinking at home. With home-delivery of food and alcohol surging while people are in lockdown, Aguila Beer partnered with the Rappi, the largest delivery app in Colombia, to encourage people to eat while drinking. When people order an Aguila Beer Six Pack through Rappi, they receive the beer delivered to their door, but with a twist.

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Asociación Defensora de Animales ADAD: Adopt a Mutt.

 PRINT   COLOMBIA    July 10, 2020 08:38
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc9d79.png&width=200"Adopt a Mutt. They'll love you the way you are"
Agency: ADA Inhouse

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Walk With Me

 INTERACTIVE   COLOMBIA    July 07, 2020 17:56 (Edited: July 08, 2020 03:56)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/40819_0000.png&width=200The LGTBI community faces endless obstacles. One of them is not being able to participate of a Pride parade accompanied by their families. There are multiple myths and falsehoods surrounding a Pride parade, and some sexualised acts or non-modest clothing are examples of the images that become popular in the media the day following Pride. These images promote fear and prejudice and prevent families from marching along their diverse offspring. In addition to this sentiment, the pandemic caused the cancellation of all on-site and large-scale events. This is why DDB Colombia -in partnership with Mesa de Trabajo LGBT de Bogota, Pink Consultores, egoCity and Colombia Diversa- created for its client Claro the first live and completely virtual parade through Zoom and YouTube Live.


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Amarilo: Suitcase

 PRINT   COLOMBIA    July 06, 2020 20:10
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FJul%2Ftn_116868_1593804588_Maleta.jpg&width=200The new world that everyone is talking about, a new reality: our houses became the new place where people can live new experiences, like traveling without leaving home!
Agency: MullenLowe SSP3

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Maisa Foundation: #ItWouldBeLike

 INTERACTIVE   COLOMBIA    July 03, 2020 21:53
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa188c_0001.png&width=200While the world is struggling in fighting a dangerous pandemic, domestic violence against women doubled in Colombia from March through June of 2020 lockdown. A significant total of 104 women were murdered, including Daniela Quinones. This tragedy, in particular, encouraged hundreds of protests in reaction to the severity of the situation, on its majority by women. But what about men? Many of them have questioned what it might feel like being a woman in FaceApp. So, VMLY&R Colombia took this trend as an opportunity to show what it really means to be a woman in Colombia. The team created a social media movement that made men reflect on how a tragedy is becoming something so normal.

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Rimax: Ecoline 100% Recyclabe

 PRINT   COLOMBIA    June 29, 2020 18:51
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb44eb.png&width=200The world today faces one of the biggest problems in terms of decomposition and the use of elements, for example, Rimax has innovated in creating products for homes that achieve 100% utilization.
Agency: Asylum

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Budweiser: Goals of Kings

 AMBIENT   COLOMBIA    June 26, 2020 21:29 (Edited: June 27, 2020 07:29)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/9918b_0000.png&width=200In July 2019, AB InBev's Budweiser announced a multi-year partnership with the UK's Premier League and Spain's LaLiga, a deal spanning five continents and more than 20 countries around the world. MullenLowe SSP3 was tasked by Budweiser to communicate the essence of the deal in Colombia. Throughout its history, beer brands such as Heineken or Carlsberg have dominated European sponsorship, so MullenLowe SSP3 wanted to introduce the brand to Colombia in a way that was meaningful for both the brand and the people.


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Fundación MAISA: #ItWouldBeLike

 INTEGRATED   COLOMBIA    June 25, 2020 18:34
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FJun%2Ftn_116662_1593029003_EN_POST_MAISA_ASISERIA-v1.jpg&width=200While the world is struggling in fighting a dangerous pandemic, domestic violence against women doubled in Colombia from March through June of 2020 lockdown. A significant total of 104 women were murdered, including Daniela Quinones. This tragedy, in particular, encouraged hundreds of protests in reaction to the severity of the situation, on its majority by women. But what about men? Many of them have questioned what it might feel like being a woman in Faceapp So, we took this trend as an opportunity to show what it really means to be a woman in Colombia.
Agency: VMLY&R


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Pepsi: #IsDad

 WEB FILM & PRINT   COLOMBIA    June 22, 2020 20:51 (Edited: June 23, 2020 06:51)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/99ef6_0000.png&width=200To celebrate Father's Day in Colombia, Pepsi decided to play with its logo and celebrate all those moments when children turn their parents' world upside down. Drawings on the wall that end up being masterpieces, soccer balls and broken windows, disasters in the kitchen... these adventures inspired the creative team at Sancho BBDO to flip the classic Pepsi logo, and use it as a symbol for all those shenanigans that become cherished stories fathers will remember forever.


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Amarillo: Your New World

 PRINT   COLOMBIA    June 21, 2020 20:54
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb4dd4.png&width=200After the pandemic, the world changes. Now we live in a new world where everything we do outside, now we do it in our homes. And our brand, Amarilo, has perfect spaces for this new reality in its home sales.
Plans of our new reality.

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FDC: So Much To Tell

 PRINT   COLOMBIA    June 18, 2020 18:26
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F166e3.png&width=200We learned to tell stories long before cinema existed or that the first cinematographer touched this land. The fantastic stories are in our idiosyncrasy; we tell them through emotions, to exalt ourselves; we captivate or soften; we generate empathy and we even make the listener feel like part of the story.
In every corner of the country stories loaded with action, drama or suspense are woven. Stories that lead to other stories, generating infinite possibilities. Stories that are dying to be told and are crowded waiting for a chance to shine through the reflectors.
All because here ...
...We have so much to tell

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Leche Alpina: 1656 hours

 TV   COLOMBIA    June 10, 2020 20:35
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8dcb9_0000.png&width=200In Alpina we'll pay homage to the strenght and union of a country that never stopped fighting and taking care of itself. We'll donate 100 liters of Alpina milk for every hour we overcomed in quarantine. That's 165,600 liters of Alpina Milk delivered to those that need it hte most, so nobody spends another hour without a glass of milk, milk.
Agency: Sancho BBDO

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Mexsana: Freedom

 TV & PRINT   COLOMBIA    May 27, 2020 19:47 (Edited: May 28, 2020 05:47)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/May/tn_115903_1590526013_Mexsana Home.jpg&width=200Inspired by William Wallace from Braveheart, Mexsana, a feet deodorant from Bayer, launches its new freeeeeedom campaign.
Agency: Sancho BBDO

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Gatorade: Unpaid Product Shot

 INTERACTIVE   COLOMBIA    May 24, 2020 16:21 (Edited: May 25, 2020 02:21)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/9b65e.png&width=200There is a reality: hiring the biggest soccer stars and having them drinking Gatorade on a huge advertising campaign would costs millions of dollars; so how can we have James, Cuadrado, Mina, Zapata and all the celebrities of the Colombia National Team? That's why we invite Colombians to do it for us, in real time, during the most expensive broadcasts of all, Colombia's matches in the 2019 Copa America. We leverage on the live broadcasts to invite people to photograph the players while they were drinking Gatorade, and to share the photos on their own social networks to win the same squezeer that the professionals use on the pitch.
Unpaid Product Shot.
This would have been an extremely expensive campaign… if we had paid the image rights of the players, the production of the material and the investment in media. But with the help of the Colombians we co-create the PRODUCT SHOTS using the best and the most expensive players, and the best thing is that we pay for them with squezeers.

Cost per Squezeer: $1.

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Tuenti: Unlimited Music

 PRINT   COLOMBIA    May 22, 2020 20:46
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FMay%2Ftn_115770_1590075110_Metallica+-+Master+of+Puppets.jpg&width=200Campaing for Tuenti, a telecommunications company in Ecuador, advertising one of its products: Spotify that doesn’t consume mobile data.
Agency: Sancho BBDO

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Fair & Good Merchandise: Justo & Bueno

 TV   COLOMBIA    May 19, 2020 20:28
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc43bb_0002.png&width=200Mundano Estudio, Colombia has released this one-minute non-VO piece, which aired last week and is being broadcast in prime time on all major channels. The execution is for all Colombians who have been very identified and proud in these difficult times.

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Fair & Good Merchandise: Colombia Late

 TV   COLOMBIA    May 15, 2020 19:17
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd33f8_0002.png&width=200Mundano Estudio has released this spot for Fair & Good Merchandise.

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Almacenes Exito : Most Valuable Promo

 INTERACTIVE   COLOMBIA    May 12, 2020 20:48
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F115b3_0001.png&width=200Call of Duty Mobile registered more than 180 million downloads in 2019. In Colombia, thousands of gamers created communities about the game turning it into the perfect place to promote our gaming products. But there was a problem: the terms and conditions in this game doesn't allow any type of advertising.
That's why we looked for the 3 best gamers of Call of Duty Mobile in Colombia to change their username and photo inside the game, for the name and photo of our exclusive gaming promotions.
Agency: Sancho BBDO


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Almacenes Éxito: Home decor wallpapers Finlandek

 INTERACTIVE   COLOMBIA    May 03, 2020 22:23
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F529d4_0004.png&width=200Neither people or people's homes were prepared for quarantine. That's why many of them suffer when they have to turn on their camera during meetings, maybe their home decor is not what they'd really want or they're just a bit messy. Because of this, Finalndek let people borrow their latest catalog photo shoot to use as wallpaper in their video calls, letting the brand's portfolio to be visible and opening a window with an creative and innovating strategy applied to new platforms that even though existed before, most of the people were forced to learn how to use because of the current situation.

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Green Soul: Don't Attack The Planet

 PRINT   COLOMBIA    April 23, 2020 08:55
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F083a5.png&width=200Since long years ago we have got benefits using plastic, styrofoam, aluminum, etc. But we have ignored the real problem we make to the planet using them. Now we are worried about this problem, so we have to keep in mind that the solve for this is in our hand, the message is "DON'T ATTACK THE PLANET".

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Down Syndrome Corporation of Colombia: UP Syndrome

 WEB FILM   COLOMBIA    March 31, 2020 11:29
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F56b35_0000.png&width=200While the world struggles with Covid-19, the Colombian Down Syndrome Corporation, in collaboration with Wunderman Thompson Colombia launched Up Syndrome, a new campaign following World Down Syndrome Day (March 21st). By changing the word 'down' and the stigma attached to it, the Colombian Down Syndrome Corporation and Wunderman Thompson Colombia seek to change the negative perception of those with the condition confronted on a daily basis.

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Mercado Libre: Seal

 PRINT   COLOMBIA    March 31, 2020 10:49
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F55587.png&width=200Campaigns against straws usually show harsh images of animals struggling and suffering with plastic in the ocean. With this campaign, Mercado Libre wants to show the bright side of not polluting with metal straws, using animals in their very healthy form, because the brand truly believes that straws don't belong in the ocean.

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#IStayHomeFor You

 TV   COLOMBIA    March 25, 2020 20:02
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0fa67_0001.png&width=200It is a time to be more conscious than ever. For this reason, McCann Worldgroup Colombia launched a vital message hand in hand with its clients and its brands, telling Colombians that in order to maintain the best of human contact, it is important that we stay at home today; and that we do it for the most important reasons for each one. Our loved ones, our future, our country. The campaign developed by this important Advertising Agency, which is supported by more than 25 companies and institutions from all sectors, was launched through different platforms and seeks to generate a greater sense of responsibility for the important role of each one in the health of the community at this juncture, valuing and protecting everything that is really important.


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Nankang Tires: Immediate Start Situations

 PRINT   COLOMBIA    March 24, 2020 20:44
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FMar%2Ftn_113652_1584999178_nuevo+2.jpg&width=200Nankang tires have superior starting performance than other brands. How to communicate this attribute? With a print in which we see an unexpected emergency situation in which only an immediate start can save you.
Agency: Innova Social Marketing

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Baloto Revancha: Luckations

 PRINT   COLOMBIA    March 18, 2020 21:28
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FMar%2Ftn_113516_1584455243_ELTON_JOHN_COORDINATES.png&width=200We use the six numbers of the geolocation coordinates in Google Earth, to invite people to discover the incredible places that 6 numbers could take them, the same numbers of our ballots. Print advertisement created by BBDO, Colombia for Baloto Revancha.

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UNHCR: Undaily Bred, a Journey That Never Ends

 WEB FILM   COLOMBIA    March 14, 2020 15:30
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6e2bd_0001.png&width=200UNHCR and Publicis Colombia decided to create the opposite, the "Undaily Bread" project, an audiovisual collection that portrayed the reality of the journey of hundreds of refugee and migrant mothers that every day cross the border seeking for protection and a better future for their child's. UNDAILY BREAD tells the story of five refugee families that left everything behind to be able to cross the Colombian cold moors on foot. Our pictures are meant to bring awareness to the crisis they faced on their seven-day journey (starting at the border until they reached Bogota), portraying them around the things they carried from home in addition to the diet they ate on the road.

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Avianca: Latinamerican Greatness

 PRINT   COLOMBIA    March 03, 2020 16:08 (Edited: March 04, 2020 03:08)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/547d5.png&width=200Avianca takes the latinamerican greatness to the world.
since 1919
Agency: DDB, Colombia

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UNHCR: Undaily Bread

 TV & PRINT   COLOMBIA    February 24, 2020 20:55 (Edited: February 25, 2020 07:55)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Feb/tn_112948_1582515434_Undaily-Bread-1.jpg&width=200The photographic collection that portrays the other side of the Venezuelan refugees and immigrants’ story. Hundreds of refugee and migrant mothers cross the border every day seeking for protection and a better future for their children. The reality of their journey isn’t seen in any statistics, that's why we decided to create our project "UNDAILY BREAD". An audiovisual project made alongside with Gregg Segal, a recognized American photographer and author of the series "Daily Bread" where he portrayed the daily diet of children around the world, under a unique style based on each of their culture.
Agency: Publicis Colombia.

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Aguila: The Beer Cap Project

 TV   COLOMBIA    February 13, 2020 22:30
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd90c7_0001.png&width=200AB InBev's Aguila Beer, Colombia's leading beer brand, has launched 'The Beer Cap Project', in partnership with some of the world's most recognised brands to promote responsible drinking. Aguila Beer removed the logo from their caps and gave them to food, water and transport brands including UberEats, KFC, Papa Johns, the Hard Rock Cafe, Uber and Cabify so people could exchange the caps for free food, water or rides home. The campaign launched in Colombia and now Aguila Beer is taking the movement global. Billboards have popped up in various locations around the world asking brands such as Heineken, Miller, Asahi, Guinness and Pilsener to yield their caps to non-alcoholic partners to help consumers drink responsibly.
Agency: MullenLowe SSP3, Bogota

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McDonald's: Repetition of Merengon

 PRINT   COLOMBIA    January 23, 2020 15:47
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FJan%2Ftn_112159_1579708282_McFlurry+Merengon.jpg&width=200We have an addiction to repeat unusual combinations, like the merengon mix with guanabana and blackberry sauce. That's the base of this campaign: repeat, repeat and repeat a strange flavor, the McFlurry Merengon one.
Agency: DDB, Colombia

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Mercado Libre: E-bills

 INTERACTIVE   COLOMBIA    December 12, 2019 16:44
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdef75.png&width=200There is a big issue surrounding online shopping: Most people feel uncomfortable paying online with their credit cards! This Christmas, Mercado Libre and Sancho BBDO will tackle this issue head-on by converting cash from their pockets into the biggest Christmas e-commerce catalog of Latin America. Individuals will be able to scan their cash using their cellphones and discover their exact worth in Mercado Libre, facilitated by an algorithm from Facebook.


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Suzuki Motorcycles: Christmas Lights

 PRINT   COLOMBIA    December 11, 2019 08:01
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FDec%2Ftn_111286_1575930293_Suzuki+navidad+2.jpg&width=200Christmas lights your way
Agency: ISM Innova Social Marketing

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Budweiser: Tsunami

 PRINT   COLOMBIA    November 30, 2019 20:16 (Edited: December 01, 2019 07:16)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Nov/tn_111100_1575064574_P2, 001427, Tsunami, Budweiser.jpg&width=200To face climate change the planet needs less hashtags and more actions. Therefore, Budweiser is committed to brewing its beer with 100% renewable energy. Below, you will find a series of prints that prove it.
Agency: Draftline, Colombia

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Red Cross: Blood tears

 PRINT   COLOMBIA    October 08, 2019 21:21
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FOct%2Ftn_109770_1570476300_Red+Cross.jpg&width=200In Colombia, thousands of people die from spilling their blood in wars, the paradox is that thousands of people also die because they do not have a blood donation, a reality that leads us to think that for some the blood only comes from a miracle.
TBWA, Colombia

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Suzuki Motorcycles: Scary clown

 PRINT   COLOMBIA    October 04, 2019 20:08
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FOct%2Ftn_109691_1570114380_Scary+clown+Suzuki.jpg&width=200When you have a Suzuki motorcycle nothing stops you, not even the Halloween monsters.
Agency: ISM Innova Social Marketing

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Visa Colombia: Visa Opera La Bohéme

 PRINT   COLOMBIA    September 27, 2019 20:03
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9559e.png&width=200From a restaurant seat to a front-row seat in La Boheme. To reach the Affluent segment, Visa Guatemala reserved seats in different restaurants, so that each customer that paid with Visa could have a reserved chair for this experience.
Agency: Proximity, Colombia

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Colombiana: Brother Countries

 DIRECT MARKETING   COLOMBIA    August 15, 2019 21:02
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F68e3d_0000.png&width=200Colombians are characterized by being generous, that's why one of the most emblematic drinks of Colombia, created a special edition to give a message of brotherhood and respect to our Venezuelan brothers. Proving that before being Colombians, we are people, we are #BrotherCountries
Agency: Sancho BBDO

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Grupo Exito / Magia Salvaje: Endangered Costumes

 EXPERIENTAL   COLOMBIA    August 02, 2019 16:09
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F910b4_0001.png&width=200In Colombia four species are in danger of extinction because their habitats are disappearing as not many people know, nobody it doing anything to help them. That's why Almacenes Éxito decided to do something about this on Halloween. by creating costumes of these four species. These costumes were designed to raise funds and protect these animals. Agency: Sancho BBDO Bogota.

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