Seen and noted
APLA Foundationâs âLetâs Dismantle This Lawâ campaign in Chile aims to change the legal status of animals, who are regulated by a civil code that classifying them as either movable or immovable property, things or objects.
VIEW OUTDOOR
In Chile, animals are regulated by the Civil Code, classifying them as either movable or immovable property, considering them as things or objects. This regulation was enacted on December 14, 1855, and has not been under any modifications to this day.
VIEW THE AD
In a world where the internet is constantly within our reach, children are exposed to consuming offensive, violent, or adult content.This phenomenon is also present within apps; direct access to the same danger, but a place where no one seems to be paying attention. Installing Samsung Kids on your device is the barrier that keeps your kids away from things they should not access.
VIEW THE 3 ADS Stella Artois: Steal Artois Collection
Let's be honest, who hasn't taken a glass from a bar "by mistake" at least once in their life? Stella Artois knows this well, which is why they designed the most iconic and coveted chalicenow a cult object worthy of "borrowing." Because Stella Artois doesn't judge the desire to take that perfection home, the brand launched the Steal Artois Collection:
VIEW THE CONCEPT Unicef: Press Here Now
Spot created to show the inspiration behind the design of BYD Seal as part of the Ocean line designed by BYD Auto globally. Agency: Inbrax, Santiago
VIEW THE SPOT
Copy post:
Human beings have always dreamed big, that is why from the BYDreamer community we pay tribute to one of the greatest dreamers in history.Although the beloved little mouse is today a universal symbol of creativity and innovation, before it was just the dream of a person who wanted to change the world. VIEW THE SPOT
Childhood Always LosesWe were inspired by a social media trend, in which millions of users created content by integrating their faces or messages hidden within landscapes.
This is how we turned a viral trend into an idea that allowed us to make visible a reality that, given its crudeness, we ignore, the face of those who suffer the most in war. VIEW THE 3 ADS Fundación Escazú: Human Intelligence
In times where artificial intelligence is the protagonist, we created "Human Intelligence", a campaign that shows that in the real world we still have a lot to advance.
Agency: Wunderman Thompson, Chile VIEW THE ADS
Are we still dreaming of going to other planets or do we better take care of our own? The dream planet already exists and ZOIO knows it! Unique ecosystems, snow, forests, beautiful animals under and above water.
It's time to wake up and unite to protect the Earth VIEW THE SPOT
On World Internet Day, we launched an advertising campaign aimed at discouraging people from self-medicating based on Google search results. The insight behind this campaign is that online health information often contradicts itself in a radical manner, leading to significant confusion and problems. To address this issue, we developed a graphic and digital campaign showcasing different examples of this insight in order to raise awareness of the problem.
VIEW THE 1 AD VIEW THE 2 AD VIEW THE 3 AD
In Chile there is a fight about which company has the best fiber optic, currently Movistar has been chosen 2 times in a row as the most stable and the fastest, this is why we positioned ourselves as the best internet option. We were inspired by the first thing people do when they don't have internet because of other companies: memes.
VIEW THE HALL AD VIEW THE BATHROOM AD VIEW THE ENTRANCE AD
Chile is one of the countries with the highest consumption of anime in the world, at the same time it's the country with the highest consumption of tobacco in America. Starting both addictions between the ages of 12 and 14. This inspired us to raise awareness through content specially designed for them. We created and produced the first anime miniseries in Chile with two chapters based on two real stories about the fatal consequences of smoking. An integrated digital campaign that not only seeks to visualize a problem, but also the Chilean talent in manga and anime.
VIEW THE SPOT
Cheil Worldwide Chile announces the impact of its campaign "The Activist Reserve", which spotlights the urgent issue of murdered environmental campaigners in Latin America, for Mindy.cl, the online psychology platform. Environmental activists are murdered at unprecedented rates in Latin America, and most of these deaths are disguised as apparent suicides. Cheil Worldwide and Mindy.cl demonstrated that these activists must not only fight for nature, but for their lives, and the success of "The Activist Reserve" has directly contributed to changes in law in Chile.
VIEW THE SPOT CONAF: Help Us Prevent What Nobody Wants To See
The Chilean creative agency collaborated with the National Forestry Corporation, an entity belonging to the Government of Chile, with the creation of a commercial produced for the first time by human carelessness. The audiovisual campaign captures 100% real images of the fight against the forest fires that the country is currently suffering. In the middle of a forest emergency due to the sources of fires in the south-central zone of Chile, the spot reveals the flames and accidents caused by human negligence, since 99% of the fires are caused by people and their negligence. The call of this piece shared on TV, channels and digital platforms; seeks to raise awareness among the population about the impact of the fires that have affected areas such as Maule, Nuble, Biobio, La AraucanÃa and Los Rios and the hard work that the brigade members of the organization are facing to put out and appease the fire.
VIEW THE SPOT Plastic Oceans Fundacion: New Species
Studies show that by 2050, the amount of plastic in the sea will exceed the living species.
VIEW THE FIRST AD VIEW THE SECOND AD
Three new print ads from Chile for Volando en V
VIEW THE BEDROOM AD VIEW THE BREAKFAST AD VIEW THE STUDY AD The Blue Boat Initiative: The Worst Traffic Accidents
Whales have a huge impact in our ecosystem. More than 1000 whales were run over by ships the last year, a tragic accident that translate in more than 2 tons of carbon that could have been absorbed by its enormous body. This is why The Blue Boat Initiative exist, an oceanographic buoy alert technology made for search and protect whales and also study the oceans valuing marine ecosystem services, necessary to face climate change.
VIEW THE AD
When you own a Jeep, you own a vehicle that can take you anywhere and anytime you want. So, every day's problems are not a problem if you love living in remote places. That key difference makes Jeep's a most desirable brand, specially in South American countries that have wide range of landscapes.
VIEW THE TOILET PAPER AD VIEW THE CONTRACTIONS AD VIEW THE ROCKY AD Burger King: To Go As Far As You Can
Thanks to the Burger King app and its order and collect feature, you can buy your meal as you go and pick it up to enjoy it wherever you want. But how far will you go resisting the temptation of eating that delicious flame-grilled burger? Google Street View helped us to know the answer.
VIEW THE LOS ANGELES AD VIEW THE LONDON AD VIEW THE MUNICH AD VIEW THE PARIS AD
Maqui Berries are one of the best antioxidants in the world, which help reduce the symptoms of BPH by controlling urination and swelling. With Maqui by Monckwelt Laboratories, you can go from short, weak streams of urine to a constant, persistent, and strong stream of happiness.
Agency: simple PLAY THE SPOT
Chile leads worldwide rankings regarding drug abuse. The main concern lies in the rapid growth of drug abuse in minors. Research has discovered that a close parent-child relationship during childhood is the best protection for drug-free adolescence. Therefore, parents can become the best antidote for drug prevention. For their latest campaign, Corporacion La Esperanza decided to convey this in a simple but meaningful message to parents: "The further you get from your kids, the closer drugs become."
VIEW THE SPOT
Personal, partner, or family issues can be treated in a more entertaining way than therapy by simply hopping onto a rollercoaster and having a good time at an amusement park and letting it all out, claims Fantasilandia.
VIEW THE PERSONAL AD VIEW THE COUPLES AD VIEW THE FAMILY AD
This is the story of a father and his car. But not just any car, an incredible SUV.This father has a space fanatic son, a child astronaut who loves the stars and constellations.Aboard this EXEED, the father and the child astronaut will live an incredible adventure. pjk
VIEW THE SPOT
We can have the fastest internet in the world or be the first to have 5G, but there is no technology that equals the strongest connection.
Agency: Havas VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD
The purpose of the Restoring Family Links Program of the Chilean Red Cross is to find the whereabouts of missing people, restoring contact among relatives who have been separated as a result of a disaster or catastrophe. A program that is totally unknown in Chile, a country with over 7,000 seismic events a year. For this reason, and inspired in a legend that there is a red thread connecting people who are destined to find each other, we created two hand-embroidered works representing two of the biggest natural disasters in our country's history: the 2010 earthquake and the 2015 tsunami. We use them to tell the story of two families who were reunited thanks to the program, letting Chileans know that our service can be fundamental at times of emergency like these. A work that is thanks to talent of visual artist Maria Lavanchy, who only used red and black thread embroidered on watercolor paper to make it. A work that today allows us to raise the visibility to a program that is a vital assistance for all Chileans.
Agency: Porta, Chile VIEW THE SPOT Restoring Family Links Program: Earthquake
The purpose of the Restoring Family Links Program of the Chilean Red Cross is to find the whereabouts of missing people, restoring contact among relatives who have been separated as a result of a disaster or catastrophe. A program that is totally unknown in Chile, a country with over 7,000 seismic events a year. Inspired by a legend that there is a red thread connecting people who are destined to find each other, together with an artist we created two hand-embroidered works representing two of the biggest natural disasters in our country's history: the 2010 earthquake and the 2015 tsunami. We use them to tell the story of two families who were reunited thanks to the program, letting Chileans know that our service can be fundamental at times of emergency like these.
Agency: Porta VIEW THE EARTHQUAKE AD VIEW THE TSUNAMI AD National Cancer Institute: Graffitesti
In Chile, around 100 men over 20 years old die annually from testicular cancer, a disease that occurs mainly in young people between 25 and 45 years of age. However, if there was greater awareness of how to self-assess, this figure could decrease significantly, since 95% of cases have a good prognosis and full recovery if detection is at an early stage. In the public space of all cities, including restrooms, there are countless graffiti that refer to the male member which have disruptive messages. But to exploit and give them a new meaning Graffitesti by McCann Santiago emerged for the National Cancer Institute, an idea that aims to enhance the task of the entity that works to educate and generate greater awareness of this disease in the population.
VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Colcrim: Stray Bullets
Inbrax, Santiago have created these ads for Colcrim
VIEW DAUGHTER OUTDOOR VIEW GIRL OUTDOOR VIEW BABY OUTDOOR VIEW THE DAUGHTER PRINT AD VIEW THE GIRL PRINT AD VIEW THE BABY PRINT AD INCANCER Chile: Graffitesticle
A self-examination guide to prevent testicular cancer, installed in the penises of the city, available to everyone and everywhere
Agency:McCann, Santiago VIEW OUTDOOR OSTERIZER: Customizer & Melissa
The iconic "Osterizer" blender turned 75 years of history and celebrating wasn't enough. We wanted to pay tribute to him. "Customizer" is a space where 3 artists from different disciplines were able to inspire this icon, to customize and honor it based on its movements, sounds and forms.
Agency: Havas VIEW THE SPOT
There is a reality you see, but you don't follow. The human trafficking introduced in Chile is by air when you least expect it. #HelpusToHolditback
« First « Previous
Next » Last »
1 of 10
Agency: Havas VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feedVisit Campaign Brief for Australian creativeadvertising news |