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Seen and noted
On: Zone Dreamers On and Zendaya have debuted 'Zone Dreamers', the Swiss running shoe brand's most ambitious campaign to date, and the latest chapter in their ongoing partnership with the actor. Through a fictional film trailer, directed by acclaimed visual artist and Academy Films director, Nadia Lee Cohen, and styled by fashion visionary Law Roach, the brand explores the emotional power of movement and the confidence that comes from moving together, reflecting Onâs continued commitment to pushing the boundaries of visual storytelling and cultural connection. Set in a surreal, filmic world, Zendaya is on a mission through space, supported by her close-knit crew. Moving, training and discovering new worlds together, the astronaut crew finds confidence from within, and from the people around them. The otherworldly storytelling combines with retro-futuristic set design and avant-garde fashion -- custom spacesuits by Law Roach and jewellery from designer Chris Habana -- to create a dreamlike yet stylish aesthetic.VIEW THE SPOT Sunrise: The Password âTheme from a Summer Placeâ is a song that instantly evokes a simple, easygoing way of life. A summer stroll by a lake. A walk through the park. A day at the beach. With its iconic string riff, simple 6/8 rhythm and layered, lush orchestration, âTheme from a Summer Placeâ by Percy Faith and His Orchestra is often regarded as the grandfather track of the Easy Listening genre. VIEW THE SPOT BMW: ; Make Life a Ride New paths, new scents, new encountersâBMW motorcycles represent ultimate freedom and adventure, offering everything needed to embark on a journey of rediscovery, whether on asphalt, gravel, sand, or mud. This spirit is captured in BMW Motorradâs brand promise: âMake life a ride.â Inspired by this promise, Serviceplan Switzerland launched a new image campaign,VIEW THE 5 ADS Switzerland Tourism: Falling For Autumn For the first time, tennis legend Roger Federer has teamed up with Switzerland Tourism (ST) to promote the beauty of the Swiss autumn season. In a video shot outdoors amid the majestic scenery of the Swiss mountains, Federer stars alongside acclaimed Danish actor Mads Mikkelsen. Inspired by Mikkelsen and the vibrant autumn landscapes, Federer showcases a playful side of himself like never before. VIEW THE SPOT Batmaid: Clean Your Flat With An AppNespresso: Vertuo Window CONTEXT Swiss people love good coffee â and historically they love to get it from their trusted coffee window with a great barista expertise. Good thing that this year, Nespresso launched the Vertuo Lattissima, a new coffee machine, specially made for those who enjoy great barista coffee recipes at home. Say buongiorno to Nespresso Vertuo VIEW OUTDOOR Nikin: Tres Chic
SWITZERLAND
March 15, 2024 05:52 (Edited: March 27, 2025 07:34)
 The purpose of the outdoor label NIKIN is to combine fashion with sustainability. The founding idea was to plant a tree for every item of clothing sold and to invest 5% of the revenue in sustainable development. We made this "purpose" our idea and turned the trees into photo models who were presented a part of the new outdoor collection in various poses. We juxtaposed fashion and nature in a novel context and raised awareness of sustainability and fashion on Zurich's largest and most popular shopping street.VIEW 2 OUTDOORS Baloise: Grand Theft Insurance Baloise is expanding into the virtual world. As of February 7th, gamers can take out insurance and make banking transactions in the virtual city of Los Santos, the Los Angeles-inspiredsetting of the legendary GTA video game series. In the world's least-safe metropolis, Baloiseis demonstrating its expertise.VIEW THE 2 CONCEPTS Migros Salvia: Rosmarinus Dissidence Production unveils its new UFO for the Migros cooperative, market leader in the Swiss retail sector. Directed by Varnish and Remi Danino, this completely new and crazy film revisits the codes of advertising with a 7-minute short. A new genre, totally at odds with current codes!VIEW THE SPOT International Red Cross: Defenders The film begins in a makeshift tent: a poster of Kalidou Koulibaly, horns honking, armed men rushing to get out. Outside, the player himself, wearing a red soccer uniform, plants himself in front of the camera, before blurting out: "Keep it clean! No fouls!"VIEW THE SPOT The Red Cross: Broken Cities The haunting aftermath of urban conflict comes to life in "Broken Cities," an immersive experience created by layering 35,000 individual photographs in the first-ever photogrammetric 3D exhibit of the interiors of war-damaged buildings. This powerful digital experience from the International Committee of the Red Cross takes viewers on a journey through 3D models of Mosul Ibn Sina Teaching Hospital, Aleppo's Old Bazaar, and a housing tower in Gaza, a region that has endured massive levels of destruction in recent weeks due to urban warfare. Users witness the stories of endurance, solidarity, and revival that emerge from the rubble. VIEW THE CONCEPT UBS: A Bank Like Switzerland UBS Switzerland launched a nationwide campaign to show how it's taking responsibility in the Swiss market while living its ties to the country and its people with typical Swiss values. The campaign platform "A bank like Switzerland" demonstrates the bank's strong ties to Swiss culture and the typical Swiss values that are put into practice, thus turning the country's strengths into those of the bank.Agency: FRASER GmbH VIEW THE SPOT F/A/Q (The Better Health Group): #UpdateHIV Serviceplan Switzerland, in collaboration with F/A/Q âThe Better Health Group (formerly known as ohhh! foundation), Serviceplan Spain, and Mediaplus Germany, have successfully launched a viral campaign on TikTok and Instagram that directly speaks to Generation Z across the globe. The campaign aims to challenge the negative effects of HIV stigma, and advocates for a more informed and compassionate understanding. VIEW THE CONCEPT Zurich Book Fair: Antique GIFs Antique books, antique prints - and antique people. This is what awaits visitors to the Zurich Book Fair, Switzerland's premier event for traders and collecters of rare antiquarian books and prints. And as it's audience grows older, the fair's visitor numbers are becoming smaller. How could the fair, first held in 1994, help a new generation fall in love with the beauty of antiquarian publishing? In partnership with Serviceplan Suisse, the Zurich Book Fair created 'Antique GIFs': a series of popular internet GIFs reimagined as copperplate engravings, designed to give a taste of analogue craftsmanship to a young, digital audience.VIEW THE CONCEPT Tamedia: Tank See beyond a "simple" news image is what drives the editorial staff of Tribune de Geneve. An idea that highlights the journalistic work: Going beyond the obvious. VIEW THE TANK AD VIEW THE ROCKET AD VIEW THE MEDIA AD All Out: Unplay The Hate FIFA has failed to guarantee the safety of the LGBT+ community at the World Cup in Qatar. So, All Out organized a one month-long global protest in the Metaverse the first of its kind. Safe, anonymous: Will future protests happen in the virtual world? Just as shiny as Qatar's newly built infrastructure, FIFA built the FIFAWorld on the metaverse platform "Roblox." Meanwhile, LGBT+ people are declared as "mentally defective" rainbows (even fake ones) are being confiscated from World Cup fansVIEW THE CONCEPT Swissquote: Jumping Bull CFD's are complicated financial products. It more or less amplifies the effects of every movement of a stock on your portfolio. To explain that to a greater audience of traders, we jsut decided it was like putting the stock exchange on a trampoline: it makes the effects of your share bounce... And so we just put a bull on a trampoline! Agency: cavalcade VIEW THE SPOT Switzerland Tourism: The Grand Tour of Switzerland Once again Roger Federer tries to woo a Hollywood star into filming a commercial for Switzerland Tourism. Once again, he encounters an unpleasant surprise. Watch how Roger Federer and Anne Hathaway learn the hard way, that nothing and nobody is greater than the Grand Tour of Switzerland - the No. 1 roadtrip of the Alps.Agency: WIRZ VIEW THE SPOT Générations: The Great Gift An annual print campaign, remembering us that some presents may not please anymore and places the magazine Generations as a great alternative.Agency: Havas VIllage, Geneva VIEW THE CHRISTMAS AD VIEW THE EASTER AD VIEW THE MOTHER'S DAY AD Geberit AquaClean: Handbutts Wunderman Thompson Switzerland has created a clever hack for demonstrating the function of the Geberit AquaClean shower toilet, without showing the body part for which it was built. When hands are placed together in a certain way, they become an amazingly real-looking naked bottom. Coined 'Handbutts', Geberit can show the product benefit in a pictorial way for the first time: A butt (which is not a butt) being cleaned by a jet of water. VIEW THE TV SPOT VIEW THE CONCEPT unicef: Never Give UpRoadCross Switzerland: Last Words Making phone calls, writing messages, liking posts, or sending selfies: So-called "self-inflicted inattention" has replaced drinking and driving as the most common cause of accidents. RoadCross has commissioned a short movie to effectively discourages 16 to 24-year-olds from using their smartphones on the road and make this topic emotionally accessible. Agency: Farner Consulting AG VIEW THE SPOT Canal +: The Punishment "La Punition" features a mother who deprives her teenage son of television. Through this story, this exceptional duo shows the extent of the CANAL catalog with humor and precision.VIEW THE SPOT Zurich Insurance: Cowyagi Livestock insurance is a rare offer in the market so we need to show our clients that by hiring it they will have peace of mind because their livestock would be fully insured and they would take care of themselves.VIEW THE COWYAGI AD VIEW THE BULLTYSON AD VIEW THE COWGREGOR AD Bell: Fire HunkyDory's Michael Fueter directs a visual love letter to the power of fire in this new spot for Bell created by TBWASwitzerland. The film opens with a sadly all too familiar sight - a quiet cityscape and empty streets - before a single match sparks a stirring and powerful sequence. Lighters and gas hobs fire up, kindling crackles, charcoal is engulfed in dancing flame before faces are illuminated in a warm primal glow. Fueter's series of arresting visuals culminates as the fire seems to breathe new life into these once desolate streets. VIEW THE SPOT Ochsner Sport:Where We Train FAMILIA's Swiss filmmakers ANIMALS have directed this high-octane spot for Swiss Olympic partners, Ochsner Sport. 'Where We Train' focuses on Swiss athletes taking part in this years Tokyo Olympic games, sponsored by Ochsner Sport. This is a premium partnership with the Swiss Olympic Team, and it supports various Swiss athletes VIEW THE SPOT Schutzengarten: Drinkable Hockey Field Since the start of the year, Switzerland's oldest brewery has been working on its latest and potentially most unusual beer. Schutzengarten transforms the real ice from the hockey rink of the SC Rapperswil-Jona Lakers into a special beer limited to 500 litres. Developed for the Lakers by global advertising agency Wunderman Thompson Switzerland, this idea hopes to give fans, who were not allowed into the stadium this season, something very special. Last week, Coors also released a beer with water from a hockey field, only a few days after the Tampa Bay Lightning won the Stanley Cup on the very same ice. The fact that the same idea was quickly implemented has been easily accepted in Switzerland. VIEW THE SPOT VIEW THE AD Switzerland Tourism : No Drama Switzerland Tourism's new ambassador Roger Federer features in the organisation's latest film via Wirz BBDO. He's joined by legendary actor and Oscar winner Robert De Niro. In the short film, De Niro turns down an invitation by Federer to be part of a movie about Switzerland. He thinks, the destination is pure, impressive and utterly beautiful - but there is no drama in Switzerland, something De Niro focuses his acting upon. The film can be seen online worldwide.VIEW THE SPOT ZSC Lions: Essence Of Lions Covid 19 prevented sports fans around the world from attending their favourite teams' matches, and in March 2020 the Swiss government banned fans from going to sports events in response to the pandemic Consequently, more than 4,000 fans of Zurich's ZSC Lions ice hockey team held season tickets for games they could no longer see live. Since the fans couldnât go to the ice, ZSC Lions partnered with Serviceplan Suisse to bring the game to the fans. The result was 'Essence of Lions', a unique memento of this silent season of 2020/ 2021VIEW THE SPOT Geneva Opera House: Ink Credible Sneakers Havas Village Geneva and Geneva Opera House launches 'Ink-redible Sneakers', the first ink made of history.VIEW OUTDOOR Curaviva Switzerland : Rosemarie's Life Animation studio ROOF Studio (ROOF) recently produced 'Rosemarie's Life', a touching 3D-animated short about a strong woman and her life experiences. The film was conceived by agency CRK as part of a Switzerland-based campaign that aims to strengthen careers in long-term care and support the recruitment of young health professionals. VIEW THE SPOT Dilly Socks: Dilly Gallop Challenge Serviceplan Groupâs House of Communication Zurich have collaborated with edgy Swiss sock brand Dilly Socks and a stellar cast of Influencers -Michelle Melody, Ava Vogel, Jean Carly, Geo Cadiias, Quoc-Anh Dao, Simo Bonito, Taulant Gashnjani and Eric Luthi -on the TikTok #DillyGallopChallenge, which involves 'horsing around' while wearing socks on their hands and feet. VIEW THE FIRST SPOT VIEW THE SECOND SPOT Sunrise: With A Little Help From My Friends Publicis Zurich has released this film for Sunrise starring Roger Federer 'With A Little Help From My Friends.'VIEW THE SPOT The Cloudboom: The Sound of Unstoppable To release their brand new running shoe, The Cloudboom, On wanted to create a film that shows fast marathon-like running in the city, and meets the expectations of a high-tech product. This shoe is engineered for competitive running on concrete, so obviously continuous speed is the important topic to feature in the film. From the start the idea of a dark otherworldly city was on the table - a world that builds up, like a game activating new levels. To add this feel of a video game, the runner is guided by the neverending light. Effortlessly the runner glides through the city and demonstrates the power this shoe can unleash.VIEW THE SPOT Getty Images: Goodbye To The Handshake Getty Images says 'Goodbye To The Handshake' in this spot via Jung von Matt/Limmat, Zurich.VIEW THE SPOT SPA Geneva: End the Trafic The Society for the Protection of Animals in Geneva fights against their traffic on the Internet. When you buy a dog or a cat online, you don't know how they were treated or where they come from. Sometimes never weaned, these animals are sentto their new owners too early, which gives sometimes aggressive or asocial companions, who end up on the street or at the SPA. Favoring adoption ensures a clearer history of the animal. Stop the traffic, adopt them. Agency: M&C SAATCHI, Geneva VIEW THE CAT AD VIEW THE DOG AD Freundliche Grusse: Stay At Home Even When It's Sunny Because of Coronavirus, staying at home is the highest priority now. However, many people still go out for a very light reason: Sunny weather. So Freundliche Grusse developed a simple but effective idea: Whenever it's sunny outside, we ask the news media to show the virus icon instead of a sun on their news website or weather app and remind people to stay at home even when it's sunny. The idea was spread instantly, with 20min, the biggest online media, promoting it heavily in their Corona News Feed. VIEW THE CONCEPT Geneva Centre For Autism: Stay Apart Using subway billboards to physically demonstrate social distancing (each enclosure is more than 2 metres from one another) and at the same time driving this message across public transit, currently in use by essential workers daily, we wanted to use existing media assets to deliver a critical message from an unlikely source. What's interesting is that this is a message from the Geneva Centre for Autism, during April, which is Autism Awareness Month. Autism is a lifelong struggle to overcome social distancing, so the shift today to encourage this practice is an interesting thought exercise when considering what it means for this community.VIEW OUTDOOR Erneuerbar Heizen: Renewable Energy. Four Friends. Not only the polar bear but also the native Swiss animals are affected by global warming. Before the hedgehog, the bee, the hare and the marmot do their winter sleep, the animals go on a journey to check if the Swiss People heat with renewable energy. Commissioned by the Swiss ministry of energy we produced a movie to promote the new website about heating with renewable energy. www.erneuerbarheizen.chAgency: CR-k VIEW THE SPOT CANAL+: Retard Gagnant /Winning Delay Much heavier traffic during holidays, lack of air traffic controllers, overcrowded airports... It is during this period that aircraft delays accumulate the most at airports. Based on this truth, CANAL Switzerland and its Havas Village Geneva agency have decided to take action by offering the "Retard Gagnant" experience, which transforms travellers' waiting time into a pure moment of entertainment.VIEW THE CONCEPT |
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In Switzerland you can clean your window with an app 
children fighting against the embodiment of all evil (conflicts, climate change...).