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Seen and noted

Ikea Russia: Waste

 TV   RUSSIA    November 29, 2020 09:23
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb035f_0000.png&width=200Christmas is often a time of indulgence and extravagance but that doesn't mean we should be careless in our behaviour over the holiday season. After we’re done working away in the kitchen and have enjoyed our festive feasts, there's the temptation to be wasteful to simply throw away our leftovers as we turn our attention to presents and parlour games. In a bid to encourage a more sensible, considerate approach to Christmas consumption, IKEA Russia has launched a dramatic new spot that shows just what might happen if we carelessly discard our excess food

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Mitch & Me: Jason

 PRINT   RUSSIA    October 27, 2020 07:04 (Edited: October 27, 2020 18:04)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Oct/tn_119588_1603698168_Jason_en.jpg&width=200There's about a 90% chance that dog will never walk out of the shelter it is going to be dumped at. If your dog is big, black or any of the "Bully" breeds (pit bull, rottie, mastiff, etc) it was pretty much dead when you walked it through the front door. Those dogs just don't get adopted. It doesn't matter how 'sweet' or 'well behaved' they are. If your dog doesn't get adopted within its 72 hours, it will be destroyed.

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The “Masterskaya” Theater: Tragedy in Comments

 EXPERIENTAL   RUSSIA    July 23, 2020 22:32
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fca00b_0000.png&width=200Due to quarantine, all theaters in Russia were forced to close and cancel all their plays and premieres. Actors and spectators ended up locked at home.
Instead of canceling the play, the "Masterskaya" theater decided to play it, no matter what. For this purpose, we created a special account in Instagram, and published the poster for the canceled premiere there. And then the actors and characters of the play started a conversation right in the comments under the poster. They all posted the lines of their characters in turns. And as a result, we played the entire Shakespeare's play, so that everyone could read it by simply scrolling the comments on Instagram.
Agency: Jekyll&Hyde


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OPPO Reno3: Lyrids

 TV   RUSSIA    June 04, 2020 21:10
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc838f_0003.png&width=200Serviceplan Russia announces inaugural campaign for OPPO since winning the business in December 2019. The OPPO Reno3 Series launch campaign is comprised of three 'mockumentary' videos starring Russian opinion leaders: Alex Mazurov (photographer), Evgeny Ches (graffiti artist), and Oleg Ternovoy (popular singer), each of them sharing unique creative concepts. The three opinion leaders were able to bring their vision to life thanks to the advanced photographic capabilities ('clear shots') of the new OPPO Reno3 Series. The campaign was launched in Russia at the end of May and will be rolled out in Turkey, Romania, Kazahkstan and Ukraine in June and July.

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Mitch&Me: Dalmatians Spots

 PRINT   RUSSIA    June 01, 2020 22:22
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FJun%2Ftn_116055_1591009842_Mitch%26Me_Instagram-eng%C2%A0%E2%80%94+%D0%BA%D0%BE%D0%BF%D0%B8%D1%8F.jpg&width=200Mitch&Me (a brand of dog shampoos) wanted to remind about the need of keeping social distance. So we made a special print dedicated to the completion of self-isolation in Russia, where we placed the spots of the Dalmatians at a safe distance from each other on brand's official Instagram account.

Agency: Jekyll & Hyde

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Clarins Skincare: Naturally Moist Hands

 WEB FILM   RUSSIA    May 25, 2020 20:14
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8038e_0000.png&width=200Skincare brand Clarins has thrown out the cliches of the category with a recent Russian ad for its men's range, which sees a fearless thrill-seeker spin, roll and leap across the tops of skyscrapers. The ad has been designed to give viewers a physical reaction, triggering their so-called reptilian brain (or R-complex), by placing them in the action. The timing of the ad is interesting as people under lockdown are feeling a bit bored and under-stimulated, so this could be a much-needed jolt of excitement. However, the ad was actually shot before lockdown hit Russia - but the high octane thrill has proven to be popular with viewers bored of earnest entreaties from brands.
Agency: Proximity, Russia

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IKEA Russia: Playhouse Instruction Manual

 PRINT   RUSSIA    May 15, 2020 18:13
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FMay%2Ftn_115570_1589508456_Ikea+castle.jpg&width=200If you're going to stay in, you might as well stay in with style. That's why IKEA has elevated the humble living room den with a new content campaign from Russian agency Instinct, part of the BBDO Group. The social campaign depicts a series of elaborate dens, ranging from a wigwam to a full on castle, all made from tables, lamp post, cushions and blankets available from IKEA. With parents struggling to combine full time work with home schooling and entertaining the kids, it's a smart idea that should keep children entertained. And for adults, with or without kids, who doesn't want to snuggle into a fantasy fortress and forget the real world for an hour or four? The campaign comes just as Russia experiences its Covid-19 peak, though government recently announced that it would be easing some restrictions.

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McDonald's Russia: 20 Seconds

 TV   RUSSIA    April 09, 2020 15:23
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc118d_0002.png&width=200Leo Burnett Moscow (a part of Publicis Groupe Russia) recently created a campaign 'We are for safety. With both hands' for McDonald's Russia and launched a pre-roll about hand-washing which you can not 'skip'.

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Tochka Bank: Creative Rebellion

 TV   RUSSIA    March 23, 2020 21:42
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb5a55_0000.png&width=200Craving for change is in the air in Russia. Entrepreneurs have always been the game-changers and creators. With its new ad campaign, via Voskhod Agency, Tochka Bank supports and inspires them to go on with their fight against all odds to make the world around them a better place. Equal wages, fair prices, healthy competition are the values worth fighting for. Everyday entrepreneurs choose to fight with their businesses. Creative rebellion - their everyday routine - is the core idea of Tochka's advertising communication. The Bank encourages to be brave, fight, improve and develop. Say it with your business.

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Naked Heart Foundation: Born Inclusive

 EXPERIENTAL   RUSSIA    March 23, 2020 21:10
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5f206_0000.png&width=200Marvelous, Russia has launched this #BornInclusive campaign for the Naked Heart Foundation.

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Coca-Cola: Cinnamon

 WEB FILM   RUSSIA    December 18, 2019 22:12
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0d62b.png&width=200Santa is being caught in the supermarket at night.
Agency: McCann, Moscow

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Cherkashin Meat Factory: Gym-Licious Fitness

 WEB FILM   RUSSIA    December 06, 2019 15:42
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0bfb7_0000.png&width=200Voskhod, Ekaterinburg has created this amusing spot to launch Cherkashin Meat Factory's new dietary products.

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Trip in the Dark: City Tours

 INTERACTIVE   RUSSIA    November 28, 2019 11:57
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd3f25_0000.png&width=200The modern society is drowning in visual stimuli of all sorts. At the same time, there are people who have no ability to perceive the world visually. They have lost their sight or were born without it. They are the ones to gift us new knowledge, experience and emotions. Agency: Voskhod, Ekaterinburg.

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Greenpeace: A Regular Weapon

 AMBIENT   RUSSIA    November 15, 2019 22:24 (Edited: November 16, 2019 09:24)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/6987b_0000.png&width=200In Russia, lethal weapons are either forbidden or their sale strictly governed. However, there is no law to control the sale of another deadly one we can all access. Widespread and powerful, it causes numerous deaths on a daily basis. 70% of plastic waste is disposable packaging that cannot be recycled or reused, with over 1 million animals dying annually as a result of its ingestion. Humans are not immune either, with harmful plastic microparticles entering our bodies through water and food. To raise awareness of the situation, Greenpeace Russia, has partnered with creative agency, POSSIBLE Moscow, to create an imitation firearm made from single-use plastics.

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World Wildlife Foundation: Birds Records

 INTERACTIVE   RUSSIA    October 24, 2019 20:37
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F86307_0001.png&width=200BBDO Moscow together with the World Wildlife Fund (WWF) and local audio streaming platform Yandex. Music have created Birds Records, the first non-profit label that saves birdsong. In North America alone, over the past 50 years, the bird population has declined by over 3 billion, which is almost a third of the total number of individual birds. Scientists have long suspected that the planet's ecosystem is in a critical condition, but no one had thought it was so calamitous.

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Savyolovsky: Tennis Player

 PRINT   RUSSIA    September 12, 2019 08:16
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FSep%2Ftn_108933_1568192272_tennis.jpg&width=200Russian agency Turkin's print ad for retailer savyolovsky

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Pedigree: Coach

 TV   RUSSIA    September 04, 2019 01:47
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fca5c4_0000.png&width=200The "Coach" is a widespread social campaign by PEDIGREE and BBDO Moscow that launched ahead of International Homeless Animals' Day. The idea is to challenge stereotypes about adopting pets and show that a dog could be a real personal coach. Life coaching sessions have captured social networks, but pet owners believe that shelter dogs are true coaches on the way to success, so the brand and agency claim: save thousands on webinars, lectures and books like "45 Easy Steps Towards a Million", just adopt a dog, and it will make you better.


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Nictech: A Big Drop of Nicotine

 PRINT   RUSSIA    September 04, 2019 01:28 (Edited: September 04, 2019 11:28)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Sep/tn_108682_1567523185_ENGhamster.jpg&width=200Nictech Trotyl is a non-tobacco product with the extremely high level of nicotine. The idea stems from a very common Russian aphorism: "One drop of nicotine kills a horse and tears up a hamster to shreds"
Agency: Jekyll & Hyde

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McDonald's: Landmarks

 POSTERS   RUSSIA    August 14, 2019 22:24 (Edited: August 15, 2019 08:24)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Aug/tn_108197_1565779153_China Ming Palace.jpg&width=200A new Russian poster campaign for McDonald's highlights a benefit of the fast food brand's globally iconic logo that's not often discussed - its value as a universal landmark to help people navigate. To show the way tourists and locals use McDonald's as a landmark and a reference point to help them get around cities, the designs by Leo Burnett Moscow reconstruct routes to the most popular tourist sights in five cities, turning the posters into simple maps. A key waypoint on each route is a McDonald's restaurant because, of course, no matter what city you're exploring, there is likely a McDonald's nearby.


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Haval F7: New Hero in The City

 TV   RUSSIA    July 29, 2019 22:16
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fec57b_0004.png&width=200BBDO Group developed a new integrated advertising campaign for the Launch of intellectual crossover Haval F7 in June. The campaign discovers brand's mission in Russia, which means to change the constanse in the industry. Mostly you should overpay for car's options or equipment, which make your driving experience more comfortable and innovative. Haval offers more affordable format. The agencies' team tells about it in widespread federal campaign, which includes TV, digital, OOH, sponsor opportunities and promotional materials for dealerships.


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Greenpeace: FaceApp

 PRINT & INTERACTIVE   RUSSIA    July 24, 2019 21:20 (Edited: July 25, 2019 07:20)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Jul/tn_106544_1563968421_FaceApp.png&width=200FaceApp raises privacy concerns, Greenpeace Russia has decided to raise awareness about another important issue: the climate emergency. Working together with Isobar Moscow, Greenpeace has posted a series of Instagram carousels that depict how most beautiful places on the planet are going to look like if we do nothing about the climate crisis. In the first post of three, Russian "second capital" St. Petersburg has been flooded with the waters of the Neva river. The initiative has gained attention of many influencers inside and outside Instagram. Many have shared the posts, inviting their followers to join the Greenpeace movement against the climate emergency.

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The Gulag History State Museum: Survivors

 INTERACTIVE   RUSSIA    June 10, 2019 17:14 (Edited: June 11, 2019 03:14)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/efbf3_0000.png&width=200Gulag (acronym of Main Administration of Camps) is a system of camps in which convicts were serving sentences for domestic and criminal offences and also for political reasons in USSR. This horrible mass repressions started in USSR in the 1930s. It sounds horrifying, because over the 27 years of the Gulag's existence twenty million people have passed through the camps and every tenth never came back from Gulag.
Agency: BBDO, Moscow


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Renault: Drive Therapy

 WEB FILM   RUSSIA    May 31, 2019 21:36
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdc214_0000.png&width=200BBDO Moscow and Renault Russia talking out loud about mental and emotional injuries after a car accident to support drivers. Post-traumatic stress disorder (PTSD) after car accidents appeared to be highly underestimated problem, that hadn't been widely addressed before. This is the terrible oversight. According to the research published at US National Library of Medicine National Institutes of Health, the pooled prevalence of PTSD among RTA survivors was 22.25%. This means that every fifth driver that gets into car accidents suffers from psychological trauma that causes anxiety, panic and fear of driving.


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wwf: Detox Hour

 INTERACTIVE   RUSSIA    May 29, 2019 20:51
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F79b2f_0000.png&width=200Earth Hour is a global event, attracting millions of people around the globe to ecological problems. How can we disconnect peoplzse from the web and reconnect them with nature? Introducing Detox Website by WWF. First ever branded web site that works ONLY offline. This year we made official Earth Hour page in Russia visible only when you disconnect the internet. See hidden content, that explains simple steps each can do in 60 minutes to change the situation. Agency: 24ttl

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UniCredit Bank: A Reverse Side to Expenses

 PRINT   RUSSIA    May 28, 2019 22:30
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMay%2Ftn_105056_1558974116_UniCredit_1.jpg&width=200UniCredit Bank has a brand new product, Work&Travel business card. The main point is that the card can be used to pay all business costs and expenses and accrue "miles" in return. And all accrued miles can subsequently be exchanged for air tickets. Ultimately, you travel all over the world and your own business expenses pay for it. 
Our mission was to create a print that would clearly show the main advantage of the business card. Agency: Jekyll&Hyde



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WHISKAS / Mars Petcare: Curious Destinations 3D Map

 TV & INTERACTIVE   RUSSIA    May 23, 2019 19:19 (Edited: May 24, 2019 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f8adf_0000.png&width=200WHISKAS and BBDO Moscow invite people to celebrate cats' curiosity on Cat Day by launching the "Curious Destinations" campaign. It includes large-scale brand support in all channels - an interactive map and a creative video made with BBDO Moscow, trade activations, OLV and TV commercials, support in social networks, e-commerce and PR activities. Being domestic animals, cats usually stay at home. But WHISKAS reminds the audience that natural curiosity allows cats to overcome any limits.

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Nochlezhka: Floor Plan

 PRINT   RUSSIA    May 22, 2019 22:03
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMay%2Ftn_104943_1558517470_Floor+Plan+No+One+Chooses.jpg&width=200Kollegi, Saint Petersburg has illustrated this "Floor Plan's of Homeless" print campaign for Nochlezhka.

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MasterCard: Gold

 PRINT   RUSSIA    May 06, 2019 22:18
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMay%2Ftn_104164_1557061905_GOLD_001.jpg&width=200Mastercard Company announced the launch of the PayBag - a collection of technological bags, which will help users to pay for their purchases even faster and to take care of nature at the same time. The Mastercard Contactless payment chip is built into each bag so that payments can be done without pulling the wallet or smartphone out. Agency: GREY, Moscow


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Tochka Bank: The Wrong Bank

 TV   RUSSIA    April 03, 2019 22:35
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8d851_0000.png&width=200Banks are all about money, right? Banking service is all about huge amount of papers and time, right? Every banking problem can be solved according to an established pattern, right? If a banking system works, why to change it? If this is right, then Tochka Bank is "The Wrong Bank." Agency: Voskhod Agency, Russla.

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Beware Of Bots

 AMBIENT   RUSSIA    March 21, 2019 09:56
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F224b6_0000.png&width=200The best selling author of 'Burn Your Portfolio,' Michael Janda, launches a new global design course with Skillbox. Beware of Bots, warns people who are at risk of losing their jobs to Artificial Intelligence to retrain as designers.

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Jekyll & Hyde Agency: Too Many Ads

 PRINT   RUSSIA    February 20, 2019 13:53 (Edited: February 21, 2019 00:53)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Feb/tn_101822_1550577373_1.jpg&width=200In the 1970s, people saw and heard about 500 advertisements every day. In 2005, this number increased to 5 thousand. And even then it seemed to people that this was overkill. But according to Forbes statistics for 2017, we are daily attacked now by more than 10,000 ads, and there appear more of them every day. Advertising messages drown in each other's information flow, so more than 90% of them are unnoticed. This is the problem we wanted to demonstrate to advertisers. Agency: Jekyll & Hyde

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Renault: Test Drive Adaptation

 TV   RUSSIA    February 07, 2019 22:02
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbb1f2_0000.png&width=200BBDO Moscow are helping people suffering from car anxiety after car accidents in this 'Test Drive Adaptation' campaign for Renault.

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Ulpressa.ru: Stop Killing Nature

 AMBIENT   RUSSIA    October 23, 2018 19:34
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc0adc_0000.png&width=200Creative Gang, Russia has launched this 'Stop Killing Nature' campaign for Ulpressa.ru.

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BRIER: Collapsology

 WEB FILM   RUSSIA    October 18, 2018 22:02
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe0f1b.png&width=200Collapsology is the latest work by award-winning director Daria Geller, shot for the 2018 collection of Russian fashion label Brier.

The film is the second video instalment Geller’s has created for the brand, in which she explores the relationship between self-destruction and love. The first one, Brier, won Best Middle Eastern
film at Berlin Fashion Film Festival 2017.



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Fonddonorov: Bloody Puddles

 AMBIENT   RUSSIA    August 09, 2018 07:15
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F08391_0004.png&width=200In the center of St. Petersburg, surrounded by historical monuments and tourist attractions, unusual art objects appeared red puddles with messages in Russian and English about the importance of donating and the need to regularly donate blood. Agency: Decembrist, St.Petersburg.

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Tele2: Rain WiFi Project

 AMBIENT   RUSSIA    June 10, 2018 07:43
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0fbdb.png&width=200Russian mobile operator Tele2 challenged its agency, Geometry Russia, with a problem heavy mobile internet users did not perceive Tele2 as a suitable provider. Tele2 introduced the Rain Wi-Fi project the world's first rain-powered 4G-router that turns restrictive weather conditions into free Internet for people who get caught in a rain.

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Avionero: Summer Is Too Short

 PRINT   RUSSIA    June 10, 2018 07:31
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FJun%2Ftn_95171_pp-10.jpg&width=200Avionero is online flight search service.Remind people about scheduling their summer vacations When the summer starts people get very excited. Especially in Russia, Sweden and other northern countries. Because it is finally summer. But many people put off planning their vacations thinking that they have the whole of three months of warm weather ahead and they do not have to be in a hurry. And they suddenly remember about their vacations when it is already too late.

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Credit Bank Moscow: Einstein

 TV   RUSSIA    April 19, 2018 22:41
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0d65b.png&width=200Window into The Love Life of Einstein. Agency: Graphic Productions, Moscow

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Rostelecom: The Buzz - Trailer

 TV   RUSSIA    April 13, 2018 13:44 (Edited: April 13, 2018 23:44)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/92377_0001.png&width=200BOOTLEG agency created the first web series hosted on YouTube pre-rolls. Life is getting faster and becomes on-the-go. We don't have time for anything. Introducing the first web series which won't take much of your time pre-roll drama 'The Buzz'! BOOTLEG (BBDO Group) and telecom provider Rostelecom have launched the first shortest web series shown in pre-rolls. 34 episodes last only 10 seconds each and deliver both the story and the brand message. The unique placement allows every user to watch episodes one by one regardless the time and location he starts browsing YouTube.

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Sovest: Have A Conscience

 TV   RUSSIA    March 23, 2018 12:53
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F63a17_0001.png&width=200Possible, Moscow has released this spot for Sovest.

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