Seen and noted
Women's Day, Wickramarachchi Opticians wanted to encourage people to see the world (and its women) differently. Through a clever visual metaphor, this ad appears to depict a woman's bra, but upon closer inspection, it is revealed to be a pair of sunglasses. This unexpected twist in the imagery serves to highlight how easily people can adopt a prejudice against women. The campaign reinforces Wickramarachchi Opticians goal of supporting women.
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While the people of Sri Lanka excitedly wait for the crazy deals that Daraz Mobile Week brings, Magic Mango, Sri Lanka decided to focus on the individuals who weren't happy about it at all.
VIEW THE SPOT The Sunday Morning Aruna: The Social Distancing Edition
The Sunday Morning and Aruna created this movement for social distancing during the COVID-19 pandemic to encourage Sri Lankans to follow social distancing guidelines. Agency: Triad, Colombo.
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A best friend's gotta do what a best friend's gotta do, in this film urging people to #stayhome. It was shot at home by the director, who cast his daughter and dog in it.
VIEW THE SPOT Ceylon Today: Don't Be Shelfish
In Sri Lanka, as in most parts of the world, the COVID-19 crisis has brought about indiscriminate panic buying. Essentials and non-essentials are getting wiped off supermarket shelves to the point of absurdity, with little regard for the daily wage earners and the lower income strata of society who are finding it hard to cope with empty shelves. This absurdity helped shape a strong public service campaign for responsible shopping - 'Don't Be Shelfish'.
Agency: Ogilvy, Sri Lanka VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD
Chupa Chups' positioning of 'Forever Fun' is rooted in the philosophy that fun is for every life-stage, and not just for kids. This iconic brand's love for spontaneous, uninhibited fun had to be dialed up through its cheeky personality. For Valentine's Day, a two-sided lollipop with a short stem, cheekily implied an opportunity to kiss while enjoying the lollipop with the love of your life.
Agency: Phoenix Ogilvy VIEW THE AD JAT Holdings: Petal Paint
Buddhism is the main religion in Sri Lanka with over 16,000 registered Buddhist temples scattered all over the island. Worshipping the statue of Buddha to show reverence is performed regularly by the millions of devotees at these temples. Once a month, the full moon day is a declared national holiday for followers to perform temple worship. Fresh flowers play a vital role in these practices as the main method of offering at temple altars.
Agency: Leo Burnett, Sri Lanka/Toronto VIEW THE AD Happydent White: Sparkling White Love Bites
Happydent White is a chewing gum for 'sparkling white teeth'. A proposition that the brand has lived by for over a decade and has been reflected in its various memorable campaigns.
Agency: Phoenix Ogilvy VIEW THE DOORBELL CAMERA AD VIEW THE VIDEO CALL AD Steamboat Restaurant: Fresh Seafood
Sri Lanka being an island, seafood is an integral part of a Sri Lankan's diet. Naturally, there are several seafood restaurants vying for their palates with a variety of cuisines. However, not all food that is served is always fresh. Steamboat Restaurant has always prided itself in serving fresh seafood, be it in Chinese, Japanese or Thai preparations. So, to differentiate Steamboat's distinctively fresh offering from the other Asian restaurants, Phoenix Ogilvy, decided to demonstrate the concept of freshness in a never-before-seen manner.
VIEW THE AD HappyDent White: Whitest White
Around the world regularly going to the dentist is considered a tedious but necessary practice, in Sri Lanka however, it is reserved for emergencies and acute pains. Cosmetic applications, such as whitening of teeth, while considered a nice-to-have beautification, does not therefore often encourage a visit. On the other hand, you can get 'whiter than white' teeth by just chewing a gum. Agency: Phoenix Ogilvy.
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Isobar Sri Lanka, the digital agency from the house of Dentsu Aegis Network (DAN), and their creative arm Response, have partnered with JAT Holdings to launch the latter's latest digital campaign, '#AChairWorthFightingFor'. For the record, Dentsu Grant Group is the oldest serving advertising group in Sri Lanka that was acquired by Dentsu Aegis Network, the global media and marketing communications conglomerate, in 2017. Meanwhile, JAT Holdings is a Sri Lanka based multinational paint company that is engaged in the business of manufacturing, selling and distribution of paints, coatings and products related to home decor. Isobar and Response have created the campaign for Herman Miller, the popular American chair brand that is imported and distributed by JAT Holdings in Sri Lanka.
VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT TNL: Radio Sugar Free
According to recent statistics by the International Diabetes Federation (IDF), the prevalence of diabetes among adults in Sri Lanka is 8.5 per cent. At present, one in 12 adults in the country suffers from diabetes, which totals to around 1.16 million.TNL Radio partnered with TBWASri Lanka to help tackle the problem by raising awareness around one of the key contributing factors sugar.
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Sri Lanka's national English daily Ceylon Today as part of our initiative to further encourage and highlight the importance of recycling, recently launched our series of 'Afterlife' ads.
There, we creatively engaged our readers with an interesting fact. We focused their attention on how, even though, people are prone to recycling frequently, It's in our nature to recycle in large quantities, forgetting the tiny pieces of paper. It is a global habit that we felt needed to change. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD AIA Insurance: Sign Of Death
Every year many pilgrims drown in one of the largest religious gatherings in Sri Lanka the annual Poson festival. AIA, as protectors of life wanted to prevent this crisis. The root cause of this problem was seen as ineffective warning signage. So, TBWA Sri Lanka created a simple 'Gokkola'(coconut leaf) barricade to mark off all hazardous bathing spots. It is decoration usually used to adorn funerals in Sri Lanka and successfully deterred pilgrims from bathing in danger zones. Thanks to AIA, not a single case of drowning was reported this year!
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The Everlite brand produces the most powerful torches in Sri Lanka. To communicate that they produce the biggest and widest lights, TBWASri Lanka have used two of the largest creatures of the world and depicted them as minute against the big beams of light, to show that nothing is too big for Everlite.
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The nature of news is that it gets old fast because people only remember what they heard last. Based on this insight, Daily News published by Lake House Sri Lanka's national newspaper- wanted to highlight a key issue that's never been out of the news in Sri Lanka. Agency : TBWA Sri Lanka
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Spa Ceylon needed to promote its range of stress-relieving ayurvedic balms via a radio campaign. The creative team observed that stress is normally passed down the order - the higher your position in the hierarchy of power in any situation, the easier it is to pass the stress down. However, at the bottom of this chain, what does one do when there's no one to pass the stress onto? This led the team to create a radio campaign that played up this insight in a fun and lighthearted tone that is relatable to most people who has been in the situation. Agency: Leo Burnett Sri Lanka.
PLAY THE FIRST SPOT PLAY THE SECOND SPOT PLAY THE THIRD SPOT Asiri Hospitals : Soap Bus Ticket
To stop the spread of germs on Sri Lanka's crowded buses, Asiri Hospitals, one of the country's largest healthcare providers, via Leo Burnett Sri Lanka created the Soap Bus Ticket. Using paper fused with soap, special ticket rolls were developed so now, when people boarded Sri Lanka's busiest buses, they didn't just receive a disposable ticket, they received a ticket they could use to wash their hands and protect themselves.
VIEW THE CONCEPT findmyfarecom: 15Kg Extra Baggage
Extra baggage allowance is every travellers dream. So now, with 15 kg extra allowance on findmyfare.com, you can take things you normally would leave behind.Agency: Leo Burnett Solutions, Sri Lanka
VIEW THE GUITAR AD VIEW THE GOLF AD VIEW THE SURFBOARD AD Diabetes Association of Sri Lanka: 1 every 6 seconds
Every year, on the 14th of November, the world commemorates World Diabetes Day. But do people really understand how serious the threat of diabetes is? Hereâs a fact that may put things in perspective: diabetes kills the same number of people as tobacco does, 1 person every 6 seconds. What's even more frightening is that both substances are proven to not only be harmful but addictive.
The 1 Every 6 Seconds campaign focuses on this alarming reality, encouraging the public to take action against the overconsumption of sugar, and treat the threat of diabetes with the same, if not greater magnitude than tobacco. VIEW THE AD
In most Asian countries elders play an active role in shaping local communities. Sri Lanka is no exception. However, our youth have increasingly started to forget their contributions. So, we along with PHD Sri Lanka found a way to re-ignite that feeling of respect towards elders in a tangible manner, by way of a BIG tribute that would also remind the elderly population that theyâre still in our thoughts.
A few simple insights led to THE TBWA Sri Lanka's BIG idea. VIEW THE AD Spark Electric Cars: Future Strange
By default, humans doubt and therefore, reject the unfamiliar. Sri Lankans are creatures of habit and trust only fuel cars, as that is what they are used to driving. They are sceptical of the concept of an electric car, deeming it too strange and futuristic. Too unbelievable to be considered feasible.Agency TBWASri Lanka
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Too many Sri Lankan consumers tend to ruin a good cup of coffee, either by adding too much milk or sugar. Because of their ignorance in the art of making it right, they literally kill their coffee experience.Agency TBWA Sri Lanka
PLAY THE POISON SPOT PLAY THE STABBING SPOT Maliban Cheese Biscuits: Cow
The local market is cluttered with a variety of cheese biscuits. Every player in the market is trying to outdo each other with a claim that is unheard of about cheese, which results in the local consumer being unsure of what to believe in. Maliban, the last player to enter the cheese biscuit market has an upper hand as they are the only manufacturer which makes biscuits with real cheese; however they did not want to add anymore confusion to the existing clutter in the consumerâs mind.Agency: TBWA Sri Lanka
PLAY THE COWS SPOT PLAY THE RATS SPOT AIA Insurance: Space To Pray
As a multinational insurance company who recently entered into Sri Lanka, with its new global positioning âThe Real Life Companyâ, AIA wanted to find a way to strengthen its connection with the local market. Most Sri Lankan's are Buddhist and during the month of May, celebrate Vesak, the holiest day of the year. During Vesak, Sri Lankans from all walks of life visit their local temple. From dusk till dawn, they follow religious observances where they sit and kneel on the ground. To protect themselves, they use a piece of newsprint as their floor cover, but the ink often stains their traditional white clothes.This gave TBWA Sri Lanka an idea. Instead of printing an ad commemorating Vesak as companies normally do, AIA would run a blank ad and give people a clean space to pray and find hope by giving a newspaper mat.
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Print ads from Leo Burnett Colombo for dishwashing liquid Peros
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Sri Lankan Airlines Golf Classic: Beware
The 13th SriLankan Airlines Golf Classic returned after a break of two years. Interest in the annual tournament had declined during the absence. Grant McCann Erickson Colombo needed to get golfers talking and signing up for the competition.
VIEW THE AD Sugar by the fork is better
Two million Sri Lankans are already reported to be suffering from Diabetes. Another two million are at risk. To create awareness around this issue, you would have used less sugar, thus decreasing blood sugar levels and the threat of suffering from Diabetes. This teaspoon idea launched by Saatchi & Saatchi Colombo was distributed across a local chain of restaurants and picked up by national television, enlightening the entire nation on its benefits and how we can prevent the risk of Diabetes.
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Singer one touch auto cook menus enables you to cook food in just touch of a button.Print from Rediffusion Y&R Colombo
VIEW THE CHICKEN AD VIEW THE CRAB AD VIEW THE FISH AD HIVAIDS you cant wipe your hands of it
A random reminder of danger can trigger us to rethink a decision or idea. Though the necessity of practicing Safe Sex is common knowledge,people need to occasionally be reminded 'why' in order to prompt them to do the right thing.This campaign designed by Saatchi & Saatchi, Colombo was launched on the 1st of December 2010 and was carried on for a few days after.The message was communicated in Sinhalese to cater to the target audience.This execution will also be carried out in all three languages - Sinhala, Tamil and English.
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Brandix is Sri Lanka's largest apparel exporter. Brandix firmly believes in protecting the environment and is especially passionate about water conservation, which is one of its core projects.The Brief for Saatchi & Saatchi Sri Lanka to tell people, especially the corporate sector, that Brandix has an internal water conservation programme as part of their CSR.
VIEW THE AD Jeans on the road
To relaunch the Levis store in Colombo, Saatchi & Saatchi Colombo created this ambient display.
VIEW STICH OUTDOOR VIEW PATCH OUTDOOR We are looking for bright peopleThe body copy doubled as the communication piece and the link to the next step of the vacancy process the website that contained the job descriptions and contact details.meandmybuddy.saatchisl.com The object in the image is a double holder, minus the two bulbs. This type of holder is popular among Sri Lankan households. The missing bulbs symbolize the vacancy for a team of two ( art and copy). The hanging object is the pull cord of the double holder. By tugging on this cord it is possible to switch on both bulbs, or one bulb at a time alternatively. VIEW THE AD We only cut the tiles not the priceSaatchi and Saatchi Colombo show how to discount tiles in Sri Lanka VIEW THE DISCOUNT ONE AD VIEW THE DISCOUNT TWO AD |
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