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Seen and noted
Tinder: Your Career Peak Is Coming Have you ever heard that someone found true love on Tinder? Probably yes. But how about a real job on a dating app? Definitely not. Neither have we, until several unusual profiles have appeared on the above-mentioned app during June, with messages: "Excited wanted", "Who says it shouldn't last longer?", VIEW THE CONCEPT Mastercard / Nurdor: Superhero In an ever-expanding world of e-commerce, being innovative can make a brand truly stand out. That was the core idea behind the creative process of McCann Beograd creatives while brainstorming a campaign that can, in the best possible way, represent Mastercard brand values - making the world a better place by using technology. Having in mind the years long support Mastercard has been giving to Nurdor, national association of parents of children with cancer in Serbia, the goal was to change the traditional ways of donating much needed funds. VIEW THE CONCEPT Support The Doctors: Real-life Heroes Poster campaign from McCann Beograd, "Support The Doctors," which asks us to recognize real-life heroes when they appear. VIEW THE SPIDERGIRL POSTER VIEW THE BATMAN POSTER VIEW THE IRON MAN POSTER SOS Helpline for Women: SOS Sanitary Pads In 2018, 30 women in Serbia were killed by their partners. The official system proves to be too slow, repeatedly failing to provide efficient support and protection for women experiencing domestic violence. At the same time, a research conducted by the non-government Autonomous Women's Center had shown that only 2% of women suffering domestic abuse were aware there was a SOS helpline they could call to get free legal and psychological support and the empowerment they need in order to leave the situation of violence. We have made it our challenge to come up with an idea that would not only spread the information about the SOS helpline among the general female population, but also keep the number always within the reach of women: in their bathrooms, offices, purses, wherever and whenever they or someone they know might need it.VIEW THE SPOT Museum of Contemporary Art Belgrade: DemocrARtisation Up until recently, Museum of Contemporary Art in Belgrade has been closed to the public since 2007 due to reconstruction of the main exhibition building, which created a wave of public discontent. In order to turn things around, McCann Beograd launched a free augmented reality app 'msu ARt', turning billboards, posters, and print ads in 15 Serbian cities into works of art from distinguished MoCAB collections. VIEW THE CONCEPT FirCurves Gym: Pillar Workout FitCurves Gym, 30 minute training to put your curves in the right shape. Agency: McCann Beograd.VIEW OUTDOOR Yugoslav Drama Theatre: Taxi Drama In order to promote theatre to a new audience, the most famous theatre in Belgrade, Serbia Yugoslav Drama Theatre via McCann Serbia started an unusual viral campaign consisting of three videos. Disguised actors drove taxi cabs and told their unsuspecting passengers unbelievable "personal stories" about murders, death threats and crazy family issues. Only at the end of the ride, shocked customers discovered that the stories were actually plots from classics "Othello", " The Merchant of Venice" and "Crime and Punishment", plays that are part of the theatre's repertoire.All three videos went viral in just a few hours (more than 400 000 views in the first 48 hours). VIEW THE OTHELLO CONCEPT VIEW THE CRIME & PUNISHMENT CONCEPT VIEW THE MERCHANT OF VENICE CONCEPT  Confronted by the alarming statistics that domestic violence in Serbia took 11 lives in only the first two months of 2013, and with last year totalling in 29 deaths of women in a domestic environment, Saatchi & Saatchi Belgrade and Fund B92 have decided to take action, shake the public out of the lethargy and put this issue into the focus of Serbian society. The first phase of the campaign against domestic violence was launched on March 18 with a time-lapse viral video that shows a female victim of domestic violence calling for help. VIEW THE SPOT  McCann, Serbia task was to help the NGO for blind and visually impaired people "White Cane" and their cause: the purchase of guide dogs. As our budget was very limited, we decided to go with a special digital campaign.The idea was to create a synchronized internet blackout on many major web portals in Serbia, so that the visitors of these portals could literally feel blind for one minute. VIEW THE SPOT VIP Mobile: Eco City Serbia is a country with very low eco awareness. There are very few places in the whole country where people can recycle cans and plastic bottles. Leo Burnett wanted to change that, grab people's attention with an innovative idea, and give them actual spots to do the recycling. They created recycling city lights with invitation to citizens to join the Vip Ecomotivation movement.VIEW OUTDOOR A Volkswagen for every street Golf is a synonym for a good car in Serbia and Ex YU area for over 30 years.To remind people of their love object, Kreativa, Belgrade spoke the ordinary people language and became a part of each micro-community market, creating for this special campaign a slogan for each street or a part of the city and municipality in Serbia.VIEW THE IDEA Don't let a clown touch your carThe doctor will see your car now It is high time to realize that we are not stronger than Nature. If we change our behavior now we will change the nature of global climate changes as well.Print from Studio Marketing JWT BelgradeVIEW THE AD  The idea from Studio Marketing JWT, Belgrade was to make people think about homeless in a situation that would really make them understand how big that problem is and how lucky they really are.VIEW THE HOMELESS AD VIEW THE PRINT AD  The idea from Studio Marketing JWT Belgrade was to really depict the nature of danger that pedophilia represents: it has a well meaning face. Through symbolic, everyday gesture of holding hands, we showed how a child is not able to recognize that danger. The ad is terrifying and disturbing, just like pedophilia.VIEW THE AD  Studio marketing JWT Belgrade created a series of ads for Point cafe.VIEW THE EXHILARATION AD VIEW THE RELAXATION AD |
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