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According to the World Health Organization (WHO), The Dominican Republic, ranks first on the list of countries with the highest rate of traffic-related mortality in the world, with 64.6 deaths per one hundred thousand inhabitants per year. Over the past five years, there has been a significant increase in the number of accidents during Holy Week, with a total of 96 deaths. VIEW THE AD
The Dominican Republic is known for its beaches, its music and its people. But there is another side of Dominican Republic unknown to the world that lives in isolation from the glamor of resorts, receiving little to no help because of corrupt politicians who come to power by buying votes in exchange for Fried Chicken (pica pollo), you heard that right, they buy votes with Fried Chicken. What could a local restaurant possibly do to change this? We decided to fight fire with fire: if a Fried Chicken can buy a vote, it can also make Dominicans vote consciously. VIEW OUTDOOR
In order for children to receive a better education and teach them that violence is not the way to achieve their goals, Yoki Yogurt and its agency MullenLowe Interamerica (Dominican Republic) created a series of special pinatas that promote goodness and values. VIEW THE SPOT
Tourism is the main source of income for the Dominican Republic. While the country saw more than 5.5 million tourists visit the island in 2017, the majority of tourists flocked to the same three destinations: Punta Cana, Bavaro and La Romana beaches. This presented a missed opportunity: the Dominican Republic has over 200 beaches, each of them with a unique and pristine beauty. The concentration of tourists flowing to only a fraction of the coastline was preventing development in other zones of the island. McCann Santo Domingo partnered with Sweet Memories Travel Agency to promote the less-visited locations on the island. VIEW THE CONCEPT
The Caribbean's most beautiful sun, rises 365 days a year in Santo Domingo. Today, however the sunrise brought with it a few projected shadows that many people won't be able to forget. Agency: Cazar DDB, Republica Dominicana, DDB Colombia. VIEW THE SPOT
JWT in the Dominican Republic try to make BHD Bank more human and closer to people's needs. VIEW THE SPOT
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