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Seen and noted
 Celebrating the MeÄimurje culture and language, Marodi, a pasta producer from Northern Croatia, created The Story That Counts campaign to contribute to the preservation of folk songs. The company released a limited collection of five books, each containing alphabet pastas that spell out the verse of a traditional folk song, with production and design led by Bruketa&ŽiniÄ&Grey. VIEW OUTDOOR LAQO: Old Fashioned Insurance In The Metaverse The LAQO Metaverse Insurance Museum is the first of a kind in the world, located on the Decentraland metaverse platform. The visitors can go through the old-fashioned insurance experience, such as filling out endless forms or forever waiting in line at the counter for insurance officers to come back from lunch break. Nope, this is no joke, the museum really exists, but as a practical joke about the outdated, and annoying, insurance practices. VIEW THE CONCEPT  International premium beer brand Miller Genuine Draft has partnered with superstar house DJ Hot Since 82 as part of a new global marketing campaign, including a new TV advert, new track and a series of exclusive music events. The advert, created by BBDO Zagreb, follows Hot Since 82 and his crew through city streets, filtering the noise of the city and turning it into a smooth beat VIEW THE SPOT  The Croatian Island of Brac and its widely known snow white stone have been a source of inspiration to many artists since ancient times. The Island of Brac also produces Stina wines, meant to inspire anyone who tastes them.* In the same vein, the Stina wine labels are blank white canvases inspiring everyone to get their creative juices flowing. Although its beauty has been a source of inspiration, the stone from the Island of Brac is also a symbol of hardships associated with winemaking. Agency: Buketa&Zinic&Grey VIEW THE SPOT Croatia osiguranje: AI Anxiety Meter Croatia Insurance, Bruketa&Zinic&Grey and Go2Digital created the AI Anxiety Metre - digital city light measuring anxiety levels of passers-by. The AI Anxiety Metre campaign aimed to highlight dangers of long-term emotional stress and consequences of not taking care of mental health, especially as past three years have been some of the most stressful for Croatians. The country was struck by earthquakes and it ranked 8th in the world in covid-19 deaths per capita. Furthermore, the recent conflict in Ukraine felt too close for a nation that endured some of the most gruesome wars in recent history. All this resulted in an alarming rise in mental health issues. VIEW OUTDOOR Miller Genuine Draft: It's Our Time BBDO Zagreb has launched this 'It's Our Time' campaign celebrating the return of getting together in person with this fun spot for Miller Genuine Draft.VIEW THE SPOT Miller Genuine Draft: It's Miller Time Chuck Studios, the world's first and only global food advertising specialist, today announced that it has collaborated with BBDO Zagreb to craft a campaign for the Molson Coors brand Miller Genuine Draft. The work was produced for all regions except Molson Coors home markets in North America. The spot highlights the freshness of Miller Genuine Draft. - a beer that draws from traditions that go all the way back to 1855. VIEW THE MILLER SPOT VIEW THE BTS SPOT Karlovacko Beer: Stay In Your Crate Karlovacko is Heineken Croatia's beer brand which has adapted its successful campaign Among Your Own to promote the new social rules for fighting coronavirus disease (COVID-19). The adaptation communicates the importance of reducing physical contact and staying at home in your crate - among your own.The Among Your Own communication platform, made in collaboration with Bruketa&Zinic&Grey, was first launched a year ago. It is based on the importance of belonging, understanding, tolerance and acceptance by others. How does the story go in the age of coronavirus, take a look in the video which gained over 1,5 million views on all digital channels. VIEW THE SPOT  'Stop Non-Domestic Violence,' every time you get out of your home, medical staff takes a hit. #StopTheSpread. Agency: Saatchi & Saatchi Croatia. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD A1 Hrvatska: A1 Lappsus Who would ever think a telco would teach spelling With A1 Lappsus you tap the correct spelling of the word to unlock your cell phone and for every good answer you win extra MBs in data usage. Cell phone users view their screens as many as 150 times a day on average. On the flip side, finding the best way to reduce grammar and spelling mistakes in everyday life is always challenging. 75% of High Schoolers have a problem with spelling. That is why A1 Hrvatska, partnered with Bruketa&Zinic&Grey Agency, has launched a new mobile app A1 Lappsus to turn the habit of constant phone checking into a learning opportunity for correct spelling in the Croatian language.VIEW THE CONCEPT Samsung Galaxy Note9: Wake up the Artist in Yourself See how the launch of the new Galaxy Note9 evoked the drawing experience with the Pen Pen. On 10 different digital OOHs and from the comfort of our own home, Ten, Croatia / Go2Digital and Samsung made it possible to take photographs of our own recordings, which could then be upgraded the same way as they can on the Galaxy Note9 device. VIEW OUTDOOR Samsung Quick Drive: Wear It Now Buying new clothes does not imply that it is ready to wear. However with Samsung Quick Drive that just might be possible. Samsung presented its new Quick Drive washing machine line in an innovative way. Instead of making promotions in its own brand shops, Samsung presented Quick Drive line in a premium Croatian multi brand fashion store - XYZ. For one day all XYZ customers could wash their old and newly bought fashion items right away and literally WEAR IT NOW! Agency: Saatchi & Saatchi Croatia.VIEW OUTDOOR Jana Water: Deepest Instagram Profile Explore the sea depths with world freediving champion Goran Äolak and Jana - natural mineral water. Agency: Saatchi & Saatchi Croatia.VIEW THE CONCEPT Adris: Tested For Challenges Only those companies that continuously adapt to circumstances are able to grow, develop and resist challenges. This is a message that Adris, one of the most successful companies in the European Adriatic region, wanted to convey on the occasion of publishing their latest Annual Report. This publication contains Adris last yearâs business performance and is literally challenge-proof: it can withstand tearing, creasing, water and fire. No matter how tested, the book remained undamaged, illustrating the firmness and the strength of Adris results, and the companyâs ability to cope with any situation. Agency: Bruketa&Zinic&GreyVIEW THE AD Adris: Openness Openness is the key element of Adris corporate culture. In order to communicate this through the comapnyâs annual report, Bruketa&Zinic&Grey devised and designed an open book â literally. The covers contain a special metal spring and a protective strip that, when torn away, makes the book literally open itself in the hands of the reader. The book also contains a series of illustrations by Tomislav Sestak, which portray a story of openness, acceptance and self-building, with the metaphor of the head as an open home where things, ideas and thoughts can be found.VIEW THE AD Croatia Osiguranje: The Tunnel The agencies Bruketa&Zinic&Grey, Brigada and "Millenium promocija" not only created an exhibition showing 133 years of national and Croatia Insuranceâs history intertwined, but also left gaps in-between and invited "ordinary" people to fill them with their personal stories. Why? To showcase that Croatia Insurance Company can survive everything and still come through for its clients.For the first time, history had a place for everybody and it turned out to be the most visited exhibition of the year in Croatia. More than 103.000 people came to see the exhibition in person and 5.370 displayed their stories. Croatia Insurance ended up being the leading insurance company in Croatia in all market segments. VIEW OUTDOOR WWF: Don't Just Sit And Watch It Melt WWF Adria launched the "ice" campaign called Stand UP for nature to raise awareness about global warming. "Don't Just Sit and Watch it Melt" is an action with tips and tricks on how you can help to change climate change. Agency: Bruketa&Zinic OM.VIEW OUTDOOR  Digital agency Drap, in collaboration with the Association for the Protection of Animals Indigo, recently launched a campaign on Tinder. This famous social network helps users in finding partners, and this time it will help dogs seeking foster parents. Wanting to show users of Tinder that profile pictures with dogs are the best first step in seeking partners and raising awareness of the importance of adopting, members of Drap crew were photographed with dogs looking for a home and opened profiles on tinder using those photos. All who want to save a life and adopt a snout just waiting for them can rest assured that they are doing the right thing. There is probably no greater appreciation than the one of an adopted dog, nor a truer friend than a dog who loves his owner more than itself.VIEW THE SPOT Addiko Bank: Banking Mornings Of Poetry Addiko Bank advocates for clear, simple and straightforward banking, therefore its communication needs to be clear and understandable to everyone. Although the banking terms are like poetry to bankers, they are incomprehensible for the majority of people. The campaign by Bruketa and Zinic OM, started with teaser ads featuring typical banking jargon, and asked the public if they have an ear for banking poetry. In response, people even wrote their own banking poetry on the Facebook page "Mornings of banking poetry".VIEW THE SPOT Jana Water: Wing Of Love Jana Water is from the heart of the earth and decided to share this hearty love story with the world, with a camera and 24/7 live streaming via youtube. Agency: Imago Ogilvy, Croatia.VIEW OUTDOOR Portal: Let it all out BELUPO is Croatia's second largest pharmaceutical company in terms of market share. One of the most popular Belupo's products is Portalak - an osmotic laxative that is used in occasional or long-term constipation. In a series of radio ads, executed like short radio dramas, we listen to ordinary peoples confessions. Our heroes talk about a peculiar problem that lies deep down within them. They're all stuck and carry a heavy burden. It is a hard struggle, but they must keep pushing. In the end, they let it all out. Similar executions were made in print ads, Facebook video and YouTube In Video ads.VIEW THE SPOT Fridrih Mushrooms: They're Fine With Everything Fridrih mushrooms are great in combination with any food. If you think about brunch, lunch or dinner you can always make it a little better by adding mushrooms. So simply said, Fridrih mushrooms are fine with everything. In this print serial we show this fact in creative metaphorical way.Agency Imago, ZagrebVIEW THE GRAFFITI AD VIEW THE ANGELS AD Beck's Becksperiment To find out what guys are ready to go through to get to their favorite beer, we threw them a surprise where they least expected it in a fashion store. While girls were trying out dresses, the guys received a tablet which told them what to do. The rules were clear, keep your girlfriend in the store for an hour and win a van full of Beck's beer. Once the countdown started, the guys went from observers to fashionistas in a heartbeat. Looks like guys do like shopping, when it comes to their favourite beer.Agency Drap, ZagrebVIEW OUTDOOR Cupko: Croatian Product for Brasilian Wax On the soccer match day BRAZIL vs. CROATIA during the World cup, Imago, Zagreb decided to support our national football team vs. Brazil wishing them: Let everything run smoothly tonight! Croatian product for Brazilian wax. We used a page turning movement in newspaper to show the effect of depilation on Brazilian flag, showing product benefits in a simple and funny way.VIEW THE AD Hrabri Telefon: Don't Just Stand There Child abuse happens everyday, often in front of witnesses. Unfortunately, in many cases, it passes unreported. Although child abuse is widely regarded as unacceptable, witnesses often choose not to react and report it. The goal of the campaign was to warn them that non-doing is as harmful as doing itself because it doesn't break the vicious abuse cycle. Pretty campaigns help, but sometimes people need to be a little enlightened.A simple intervention on a traditional medium: With the help of motion sensor spotlight, by-passers became participants and were faced with the consequences of turning the blind eye.Agency: Senor Croatia VIEW OUTDOOR Fridrih Mushrooms: Make Every Meal Fancier Make every meal fancier! Imago, Zagreb did some fine print ads for some very fine mushrooms. Just as Fridrih mushrooms help each dish become finer, we helped our dear client in fine communication, to mutual satisfaction.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Challenge for Imago Zagreb:Create a company overview for Atlantic Grupa - one of the largest food industries in South-Eastern Europe. Even in these challenging times, after series of successful acquisitions accompanied by organic growth, they are determined in intention that their organization, brands and people grow, not only to fit the world, but to make the most of it. And indeed they grow figures don't lie! We tried to capture this life-long determination to growth through their energy and attitude towards the future.VIEW THE AD A Christmas tree of rejected ideas This year I TO NIJE SVE!, Croatia creative team has closed the circle with new Christmas tree ball! Once again we proved that creativity could give a second chance to every rejected idea. We wrap up all rejected ideas as a Christmas decoration and send it as a gift to our clients with a message: Let our rejected idea at least shine on your Christmas tree! So we gave rejected idea a new life and make it shine on a Christmas tree!VIEW THE AD  herakio-concept,Croatia created the visualization of simple superlatives 'Super, Excellent, and Best' in the form of three general known symbols (details of the human hand)VIEW THE HAND 1 AD VIEW THE HAND 2 AD VIEW THE HAND 3 AD  Our volunteers left rolled posters in frequent pedestrian locations and handed them out like flyers.Once the person unpacked the poster he/she could easily post them on the nearest wall. After that, they could sign the poster and feel proud.it was their first volunteering act! The concept was created for Volunteers' Centre Zagreb by Imago Advertising Zagreb to demystify volunteering and invite everyone to participate.Volunteering is easy and fun. Anyone can do it right NOW! VIEW OUTDOOR Shining a light on domestic violence To raise awareness about the problem of non-physical sexual harassment which often leaves invisible consequences Imago Advertising Zagreb crated this special print ad. VIEW THE AD  This print ad placed in daily newspapers by Imago Advertising Agency Zagrebwas a part of the campaign for T-Com (leading Croatian phone operator) info services. The goal was to illustrate how T-Com info services make any phone number easy to find. All numbers in the real news articles were colored magenta (T-Com brand color) which made them stand out and become more visible to the readers. Explanation and call for action was given in the small print ad, located in the lower right corner. VIEW THE AD |
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I TO NIJE SVE! Croatia has illustrated this print ad for the