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Seen and noted
Pepsi : Stadium In Costa Rica, when someone shows up uninvited, they say they âarrive by parachute.â To invite people to try Pepsi, we created a campaign featuring people parachuting into iconic places across Costa Rica, each time with a different type of meal.VIEW THE 3 ADS Thule: Before The DangerPepsi: Blue Card If you heard about the possible blue card in soccer, you might remember that FIFA is not very convinced according to its president in previous statements, although Pepsi is certainly convinced to make it a reality. During the Copa América, the brand created a fun campaign to give a wink to the red card or rather to its competition. VIEW THE 3 ADS La Hora Tica: Trolling Trolls The Government of Costa Rica is being supported by an army of trolls from Vietnam. They attack media outlets and journalists on social media, this undermines press freedom and promotes misinformation. For one day we published all our social media content about the President and his government in Vietnamese instead of Spanish. This sparked discussions on fake account origins and misinformation. At the end of the day, we released a series of editorial videos explaining the reason behind the stunt and providing tips and tools for citizens to identify trolls and fake accounts.Results: 0 Trolls Attacks since stunt's launch 60% Social Reach 13,620,328 Social Impressions 9.2% Engagement Rate Trending Topic in Costa Rica VIEW THE CONCEPT Heinz: Target Your Hunger We create the most revolutionary, innovative and AI-free technology of all time: A simple set of stickers. That when placed in the center of the screen, marks a specific spot that will never miss a shot at any enemy and helps improve and practice passive aim or centering, reducing their time to kill and increasing snack time. VIEW THE CONCEPT KFC: Bed In a collaboration between agencies from the same network, this print and outdoor campaign was created where what happens to almost all of us who work during the day when we get home from our job, also happens to those who work the night shift. This campaign seeks to position and reinforce the brand's service at night. VIEW THE 3 ADS Protecto: Skin Cancer Walls Havas Costa Rica has partnered with Protecto to create this "Skin Cancer Walls" campaign, demonstrating how the sun damages walls the same way it damages peoples skin. VIEW OUTDOOR UIA Online University Campus : Roman Colosseum When you study at a virtual university, any part of the world become your campus. You can learn from the places that gave life to many of the careers that are studied today.VIEW THE 3 ADS TIOFLEX: Painful Songs There are songs that hurt us, that break our soul, and to relieve all kinds of pain, the best thing will always be a shot.Agency: Madison DDB VIEW THE FOUR ADS Tico's Wild Studio: Jungle Eyes "Jungle Eyes" is a platform created by Tico's Wild Studio with the support of jotabequ GREY to conserve and study Costa Rica's jaguars through a network of non-intrusive automatic camera traps in the Costa Rican jungle. This project aims to protect and study these endangered animals and contribute to the conservation of the country's biodiversity. VIEW THE SPOT Virtú CBD Oil: Get InCapmany: Volver Costa Rican musician Pedro Capmany has released a new duet with his father, the legendary "Father of Costa Rican Rock" Jose Capmany. This is Jose's first song since 2001, the year of his tragic death."Volver" is the first official and professional AI song under ADA Latin, a Warner Music Group company, featuring a deceased artist. After analyzing hours of interviews, acapellas, recorded songs, live performances and all available audio data from Jose Capmany's career, every nuance and pattern of his voice was broken down, making Capmany A.I. the most accurate AI singer to date. VIEW THE CONCEPT Tio Flex: Rock For the launch of TioFlex, the drinkable pain reliever, anti-inflammatory and muscle relaxant, we decided to take advantage of musical genres that commonly start with a painful scream, to quickly relieve it through our product.Agency: Madison DDB PLAY THE ROCK POT PLAY THE MARIACHI SPOT Telestar: Marley How does Enter Sandman sound underwater? Telstar and Havas Costa Rica show it to you. Telstar is one of the leading electronics companies in Latin America with the latest technology, focusing on improving and showcasing the quality of its products since 1979. We all know that music emits sound waves, those that make us sing, dance and so much more, but we have rarely seen them. Under this premise, the Telstar Waterproof Speaker wants to demonstrate its main benefit and make these waves tangible. To do this, we played some of the greatest musical hits in the world under water such as Enter Sandman, Levitating and Buffalo Soldier, and thanks to the vibrations generated by each rhythm, we verified in these graphs that water is no longer an impediment to enjoy music. This is what those songs look like:VIEW THE MARLEY AD VIEW THE DUA LUPA AD VIEW THE METALLICA AD Virtu: Oil Butterfly We did this graphic campaign to communicate that Virtu is now licensed as a country brand (Essential Costa Rica).VIEW THE BUTTERFLY AD VIEW THE COLIBRI AD Virtú CBD oil: Leopard DreamKolbi: Birthday Kolbi is the largest telecommunications company in Costa Rica and they wanted to launch a new product: Symmetric Fiber Optic with a simple message, so that people would understand the greatest benefit of this product, which is that you receive the same upload and download internet speedPLAY THE BIRTHDAY SPOT PLAY THE GOOD NIGHT SPOT PLAY THE ANNIVERSARY SPOT Virt CBD Oil: Bob We created this graphic for Virtu CBD OIL, to communicate its "Zero THC" benefit, which is the psychoactive compound of cannabis.We exemplify with a photo of Bob Marley, Jim Morrison and Janis to give a creative message and attract attention with a rarely seen image of them.VIEW THE BOB AD VIEW THE JIM AD VIEW THE JANIS AD Blue Cross Shield Costa Rica : Wake UpCar accidents are one of the main causes of death in Costa Rica, and many of those accidents happen because people fall asleep while they drive at night. So, as an insurance company BlueCross BlueShield Costa Rica that is always looking after every single one of our clients and potential ones, we wanted to take action into this problem. PLAY THE FIRST SPOT PLAY THE SECOND SPOT KFC: The Annexation Buckets Nearly 200 years ago the province of Guanacaste annexed to Costa Rican territory, something that is celebrated nationally every July. What not everyone knows is that with that territory came a tradition that was 5000 years old; an art from the pre-columbian era that today is alive thanks to artisans from the Guaitil community, in Guanacaste. But due to the pandemic, their cultural legacy is endangered, being tourism their only income. Searching the perfect way to help, we noticed a certain similarity between some art pieces of this community and the famous KFC Bucket, that's why we decided to join forces and celebrate them. Agency: Havas, Costa Rica VIEW OUTDOOR VIEW THE PRINT AD Apm: Valentine's Ghosting In 2020, Karol G released one the of the biggest reggaeton hits of the decade: TUSA.A few months later she was announced as the headliner of Costa Rica's biggest music festival: Picnic Festival, which took place a week after Valentine's Day, along side a sponsor grid that included us and a bunch of big brands, we needed to stand out.VIEW OUTDOOR McDonald's: Fry Tags Brief:Celebrate International Friend's Day with a digital action that gets people talking. Idea: Using the feature of tagging on Instagram stories, we invited people to fill an empty fries box with their friends, share it and hope to win a bucket of our fries to share with them. Results:8.000 fries boxes were filled and shared. 110.000 friends tagged as fries. Our Instagram account grew 10% in fans in just a couple of hours. We reached 2.2 million Instagram accounts (out of 3.8mm in the country) without showing a single fry. VIEW THE FRY TAGS CONCEPT VIEW THE FRYQUENTLY CONCEPT Territorio de Zaguates: Social Approach For more than a year we have heard repeatedly about social distance, but in Territorio de Zaguates we want to talk about social proximity.Company gives us life, so we invite you to open the doors of your home and of your heart, because we have many furry babies ready to be adopted by a family that will love them forever.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD KFC: The Secret is Experience In 2021, Costa Rica's senior unemployment increased 138% becoming a huge problem for thousands of adults who need a job. But in KFC we believe in the experience of adults 65+. Our best example? The Colonel Sanders. At age 65 our Colonel started KFC and sold more chicken than ever in his life. It's in our brands DNA to believe and give job opportunities to senior citizens who need them. Today 25% of our employees are seniors. That's why for Labor Day we invite everyone to hire seniors like we do.Agency: McCANN, San Jose VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Marviva: Strawmitments Historically Costa Rica has had an image of "green country", other countries have applauded the initiatives from this little place in Central America. Sadly, costarican politicians were not doing their work to keep on that commitment.VIEW THE SPOT Blue Cross Blue Shield : The Check In BlueCross BlueShield Costa Rica created a soccer ball to get men talking about their balls.To launch its new cancer insurance, the insurer created a focused campaign for men around soccer.Testicular cancer is the most common cancer among young men and even so, 55% of them donât want to talk about itâ¦VIEW THE SPOT McDonalds: Unmistakable The McDonaldâs brand and itâs core products are so iconic that people donât even need to fully see them to recognize them. VIEW FRIES OUTDOOR VIEW BIG MAC OUTDOOR Universidad Americana: Never Stop In a world full of obstacles, Universidad Americana is the bridge that helps students achieve the professional greatness they're looking for.VIEW THE SPOT Gollo Viajes : Happy Luggage Gollo is the largest retail brand in Costa Rica, with more than 46 years of history in the country, the company seeks to give people the opportunity to have everything they want or need through credit with the smallest fee. It has different services and products such as home appliances, furnitures, technology, motorcycles, optics and they even have a travel agency to the best local and international destinations.VIEW THE BLUE AD VIEW THE RED AD VIEW THE YELLOW AD Session: The Fit PosterGitanos: Flowers We believe that the world can be more correct, cleaner, simple, more beautiful, but above all more aesthetic. With this campaign we want to communicate that in these times we must look for the reason and beauty of things, look deep and pursue beauty, even in things that are not so beautiful to the naked eye.VIEW THE FLOWERS AD VIEW THE TROPICAL EYE AD VIEW THE LANDSCAPE AD Denny's: Censor The Drama For Children's Day, Denny's restaurant launched a deal for children to eat for free, and to communicate it, we decided to take advantage of the insight that the best way to censor the children's drama is with food.Agency: McCANN, San Jose VIEW THE BOY AD VIEW THE GIRL AD TFT Crossfit: Wild WODToyota: HybridsGollo: Divorce Furniture Costa Rica is the second country in Latin America with the highest divorce rate. That's why Gollo, the largest furniture store, launched a new line of furnitures to be prepared in case love ends.VIEW THE AD Costa Rican National Amputee Soccer Team: My Spare Boot For the first time in the history of Costa Rica, its National Amputee Soccer Team qualified to the Amputee's World Cup. Unfortunately, they didn't have the economic resources to assist. One way to raise funds is to sell things that you have left over. Agency: Havas Tribu, Costa RicaVIEW OUTDOOR Terrawash: Boxers Terra Wash Mg is 100% mineral based, non-toxic, eco laundry detergent replacement. One sachet will clean and deodorize your laundry better than standard laundry detergent. Terra Wash Mg is reusable for 365 washes, literally a few pennies per use. It is naturally anti-bacterial, non-toxic with zero synthetic chemicals, keeps the washing machine hygienic, and is only 14 cents per wash. Agency: GitanosVIEW THE BOXERS AD VIEW THE SOCKS AD VIEW THE TSHIRTS AD McDonalds : ScalesPharma Client: The 50 That Didn’t Come An unusual activation to promote lung cancer awareness, taking advantage of a very special moment for a whole country. Agency: Jotabequ Grey, San JoseVIEW OUTDOOR Destinos Travel: Fly Like A President Luis Guillermo SolÃs, who took Costa Rica's presidency in 2014, has travelled abroad more than 30 times, to 25 different countries, since he took office. This led the press and the citizens of the country to call him the "Travelling President". In fact, SolÃs has traveled more than any elected politician in Costa Rican history. This unusual behavior led ad agency McCann San Jose to partner with the largest travel agency in the country, Destines ("Destinies"), and launch the "Fly Like A President" promotion, which offered special travel deals to Costa Ricans who, just like their president, wanted to get to know different places around the world. 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New print from Thule, Costa Rica 
Gitanos have created this AD for Virtu
Gitanos have created this ad for Virtu.
Gitanos have created this campaign for Session
Gitanos have created these ads for TFT Crossfit
Garnier BBDO have created this spot for Toyota
Novel use of the McDonalds logo by Leo Burnett Costa Rica