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Seen and noted
Mercedes-AMG PETRONAS F1 Team: Every Dream needs a Team For all the F1 fans! As the 2024 season comes to a close at the Abu Dhabi Grand Prix on Sunday 8th December, the Mercedes-AMG PETRONAS F1 Team pays tribute to Lewis Hamilton in a heartfelt global campaign. Titled 'Every Dream Needs a Team,' the campaign honours the seven-time world championâs remarkable career and the legendary partnership with the F1 team, while championing the sport's future through the eyes of the next generation. The global campaign was created by AMV BBDO London, which won the Mercedes F1 account through a competitive pitch process run directly by the brand. VIEW THE SPOT PopCorners: Familiar, But Different PopCorners, the air-popped corn snack, is targeting global audiences with a new brand platform, launching today, to introduce snackers around the world to a 'Familiar, But Different' experience. This is the first global brand campaign from the PepsiCo-owned snack and was created in partnership with VCCP. Whilst PopCorners was established in the US and launched a memorable Superbowl spot last year, this new campaign introduces consumers in Australia, Brazil, Mexico, & more to the popped corn chips. The new brand platform targets Millennial and Gen Z audiences who, while desperate to try new things, also crave comfort and reliability. 'Familiar, But Different' positions PopCorners as something adventurous while not completely unknown - a magic unicorn of snacks. The campaign was built as a series of six-second social-first assets, that will be served sequentially to create multiple moments for the brand to tell the familiar but different story. The unexpected AV films sees a couple on a sofa tasting PopCorners and being transformed with each bite changing something about & around them - Familiar, But Different each time - shrinking, floating in space or suddenly growing a beard.VIEW THE SPOT  This Summer, Trainline announced the sponsorship of Real Betis Balompié, one of Spainâs most popular Spainâs LALIGA teams. The train ticket app brand wanted to embrace the Béticos passion and community by helping them follow their team, thought to be some of the most passionate fans in the country. Understanding that being a football fan is about more than just attending matches, the train ticket app invited three Beticos (Betis fans) who had never been to the world famous Benito VillamarÃn stadium to the game against Atletico de Madrid on 27th October. VIEW THE SPOT  Allwyn, operator of The National Lottery, launches a festive Scratchcards campaign, which celebrates the entertaining ways adults come together to play games at Christmas. The fully integrated campaign brings to life the fun, away-from-the-phone, interactive role that National Lottery Scratchcards play in social moments â festive gatherings being a perfect example.VIEW THE 2 SPOTS  Waitrose has unveiled the second instalment of its Christmas advert - Sweet Suspicion, A Waitrose Mystery. Tonight, the nationâs curiosity will finally be satisfied as they reveal who stole the No.1 Red Velvet Bauble Dessert. The campaign has so far amassed over 150m views across social, TV and digital channels, making part one Waitrose's biggest ever Christmas campaign, ranking Number One on YouTubeâs Christmas Ad Leaderboard. Supported by a series of polls on Waitrose.com and Waitrose social channels, customers ranked Fig the Cat (18%) the top suspect, followed closely by Gamma (17%) and May (15%) with the least suspicious being our (guilty) devoted cook - Steve (8%). The two-part festive mystery, created by Saatchi & Saatchi, has had food lovers up and down the country conspiring who out of its star-studded cast could be responsible for the fridge theft since the first episode went live earlier in November. Viewers are invited to immerse themselves in the drama one last time as the detective, played by Matthew Macfadyen, unravels the mystery of the missing No.1 Waitrose Red Velvet Bauble Dessert. The film follows the detective again as he works to establish a motive, switching back to moments on Christmas Day when the guilty party could have gotten their hands on the dessert. VIEW THE SPOT  As a brand based on integrity and scientific rigour, The Ordinary believes Black Friday sales can do more harm than good encouraging people to buy quickly vs. intentionally and often for no good reason with most sales being misdirects. The Ordinary and Uncommon Creative Studio follow their critically acclaimed outdoor series - which capitalised on minimal art direction and meticulously crafted copy - with new outdoor executions instead with a focus on the disingenuous 'deals' the industry can offer on Black Friday.VIEW THE 2 ADS CeX: Black Friday Is A Load Of Rubbish Just days ahead of this yearâs Black Friday, a vibrant red rubbish lorry turned heads as it rolled through the streets of London, highlighting the mountains of tech waste created by the annual shopping frenzy. VIEW 3 OUTDOORS  Will Wightman directs a frenetic odyssey of a man possessed for Tommy Holohan and Megraâs latest track âShow Me The Skyâ. Partly inspired by a very real childhood phobia and Willâs own OCD, the video follows a man whoâs beginning to lose it - a fly swoops inside his ear - and he becomes a man possessed. The use of a practical build and old school VFX, take us literally headfirst inside the characterâs transformation. Like a nightmarish Ratatouille, George Osmanâs Fly controls Jared like a puppet. VIEW THE SPOT  Stonegate Group, the UKâs largest pub company, and HEINEKEN UK, the nationâs leading brewer and cider maker, have joined forces to launch the 'Pub Alone' campaign for the festive season. The campaign was conceived and created by Pitch and delivered in partnership with Hungry Man Productions. At the heart of the campaign is Stonegateâs MiXR app, which connects people with nearby Stonegate venues and offers exclusive deals, seasonal rewards, and a free drink upon download. With over one million downloads, MiXR is designed to bring people together to enjoy shared experiences and create lasting memories - values that align perfectly with the campaignâs mission to foster connection and help people who feel lonely this Christmas. âPub Aloneâ aims to spark meaningful conversations on loneliness and encourage people to connect and build new relationships in safe, welcoming pub environments over the holiday period. To further support these efforts in venues, Stonegate Group will be donating £75,000 to HEINEKEN UKâs charity partner, Marmalade Trust, the UKâs leading loneliness charity. VIEW THE SPOT  No one could give more to their sport. Chase down every game, shot, point. Leave it all on the court every single time. Rafa showed us what it takes to be the greatest in the latest Nike campaign via Wieden + Kennedy, London.VIEW THE POSTER  Waitrose's hugely popular whodunnit festive ad starring Successions Matthew Macfadyen as Detective, and Fig the cat as an (un)likely suspect, is about to launch the next phase of its accompanying social campaign, continuing to drive conversation online around this year's biggest Christmas mystery â who stole the Christmas - No.1 red velvet bauble- dessert? Created by Wonderhood Makers, the social-first content arm of Wonderhood Studios, the new social instalment will follow their first iteration which featured one of the nation's most-loved detective duos, Vicky McClure and Martin Compston. VIEW THE SPOT  No one could give more to their sport. Chase down every game, shot, point. Leave it all on the court every single time. Rafa showed us what it takes to be the greatest in this spot via Wieden + Kennedy London, directed by Martin de Thurah via Epoch Films. VIEW THE SPOT  Kids' Village, the UKâs first respite holiday village exclusively for critically ill children and their families to enjoy a free holiday, has called for pledges of support in a powerful film by McCann Birmingham. A film that almost wasnât made.VIEW THE SPOT  Just because you donât see children sleeping rough, it doesnât mean theyâre not homeless.75,000 children across London are living in unsafe and unsuitable temporary accommodation. Forced to move schools and leave their friends behind. All while dealing with the trauma of losing the place they called home.VIEW 6 OUTDOORS  The ad is soundtracked to a remix of the festive classic, Itâs Beginning to Look a Lot Like Christmas, by up and coming UK artist, Poppy Ajudha, and showcases how lifeâs âhave-to-doâsâ like work, the heading to the gym and studying can wait until January, putting a spotlight on how Pepsi MAX is an ally for Christmas fun and enjoyment as friends and family come together.VIEW THE SPOT  The Entertainer, one of the worldâs-fastest growing toy retailers, embarks on its biggest-ever TV advertising campaign for Christmas, the debut work is by newly retained creative agency adam&eveDDB.VIEW THE SPOT  Beats by Dr. Dre (Beats) unveils a new film featuring global football superstar, Erling Haaland. VIEW THE SPOT  EE launches its latest brand campaign in collaboration with Saatchi & Saatchi, Boomerang and GroupM. The campaign strengthens EEâs position in the gaming market by showcasing the range of gaming kit available through the EE Game Store. The core message is clear: every gamer is unique and the right setup empowers players to elevate their game. VIEW THE SPOT  Droga5 London, part of Accenture Song, has teamed up with Royal Enfield to launch its new scrambler, Bear 650. The work is Droga5âs second campaign for Royal Enfield and follows the launch of the Himalayan 450 in 2023. Harking back to 1960âs California, the bike builds on Eddie Mulderâs iconic victory in the Big Bear Run: a wild point-to-point race across Big Bear Lake in Southern California where more than 500 racers competed for the top spot.VIEW THE SPOT  The 2024 Christmas advert from John Lewis is here, transporting viewers on an emotional and magical journey to find the perfect Christmas gift. The Ivor Novello Award-Winning Richard Ashcroft provides the music backdrop with the powerful and poignant song Sonnet from his Acoustic Hymns Vol.1 Album, released on RPA/BMG.VIEW THE SPOT  Christian Aid is joining the race for the Christmas no.1 spot with the launch of âHold On To Hopeâ, a heartfelt single which launches today in collaboration with London rapper Jords. âHold On To Hopeâ is part of Christian Aidâs Christmas appeal, and shines a light on communities blighted by conflict such as civilians in Gaza and Lebanon and refugees who have fled violence in Sudan. VIEW THE SPOT  Multibank, a charity founded by former Prime Minister Gordon Brown to alleviate hardship, has announced the launch of a new campaign aimed at raising funds to expand its support for struggling families across the UK. Produced by Sky Creative and starring the renowned Doctor Who actor Peter Capaldi, this two-part campaign highlights Multibank's vital work,VIEW THE 2 SPOTS Women's Aid: Domestic Abuse Car Safety Creative company House 337 and the charity Women's Aid are launching The Ignored Emergency, to help people realise how deadly and prevalent domestic abuse is in the UK. At least one woman per week, on average, is killed by a male partner or ex-partner. VIEW THE 2 SPOTS  The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything. Agency: adam&eveDDB.VIEW THE SPOT  The new integrated campaign is led by an emotive 60" film, airing during Big Brother on ITV1, which depicts real world scenarios of people in data poverty, highlighting the difficulties of life without mobile data, which has become essential to everyday life. VIEW THE SPOT  Accomplice London has released its 2024 Christmas film for Carib Breweries. Directed by Rogueâs Max Fisher, âHome For the Holidaysâ is the latest instalment of Caribâs annual Christmas narrative which follows the exploits of a local bus driver who is alone at Christmas. Shot on location in Trinidad and Tobago, the film features an iconic soundtrack performed by four-time Grammy Award winning singer-songwriter, Joy Williams. VIEW THE SPOT Medicines Sans Frontieres:Seconds Save Lives Humanitarian medical aid charity, Médecins Sans Frontières (MSF), launches its new Winter appeal with the TV ad âSeconds Save Livesâ. MSF is an international humanitarian organisation providing medical care where it is needed most â to people affected by conflict, epidemics, disasters or exclusion from healthcare. VIEW THE SPOT  Audible, a leading provider of spoken word entertainment, has revealed its latest social campaign, a spoof on the true crime genre, which sees UK content creator Ayamé give her stolen lunch at work the full force of forensics. Created and produced by independent agency Recipe, for Audible, this two-part series blurs the lines between fiction and reality, immersing audiences in a high-stakes steak sandwich mystery.VIEW THE SPOT  Starbucks' new campaign, launching November 11th across TV, social, and digital channels, celebrates the authenticity of the holiday season by acknowledging the full range of emotions it brings, from joy and nostalgia to excitement and calm. It emphasises that it's normal to feel a variety of emotions during the holidays and positions Starbucks as the perfect place for a comforting sip when the holiday chaos becomes overwhelming. VIEW THE SPOT  Tesco is set to help get people feeling festive through the winter months with its 2024 Christmas campaign, 'Helping Feed Your Christmas Spirit'. Created by BBH London, this year's campaign follows the story of Gary and taps into the key moments of the season, exploring the things that top up, or feed, our Christmas spirit, as well as the things that might see it start to waver, ultimately offering a message of togetherness, nostalgia and festive joy.VIEW THE SPOT  UK-based independent environmental charity Keep Britain Tidy has today launched a new behaviour change campaign to highlight the environmental damage caused by dropping cigarette butts into drains. Research by Keep Britain Tidy reveals that up to 5,000 cigarette butts end up in a single drain every year in Britain. With over 1,000,000 drains nationwide, this presents an unprecedented volume of cigarette butts ending up in UK waterways. VIEW OUTDOOR  Harvey Nichols has partnered with 'The World of Tim Burton', a global exhibition, making its final stop at the Design Museum in London. In celebration of this partnership, they have collaborated with The Berry (creative production studio) and The Berry Boys (duo-directors) to create a curiously charming Christmas animation to promote Harvey Nichols this Christmas. One snowy Christmas morning, a sleeping Robot Boy is awoken by a departing Santa Claus and his loyal reindeer, who have left a HUGE amount of presents underneath the Christmas tree. Robot Boy cannot believe his wide, metal eyes (Christmas is finally here!). With an electrical surge and sudden mechanical roll, Robot Boy rolls his way over to inspect the wrapped goodies that have been delivered.VIEW THE SPOT  NHS England has unveiled a new multichannel campaign âAct FASTâ, to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing âHelp Us, Help Youâ campaign, was developed in partnership with M&C Saatchi UK.VIEW THE SPOT  First Roundâs On Me has launched its latest ad, directed by NM Talentâs Harry Guest, showcasing a refreshing yet more traditional approach to dating. Set to captivate audiences across the states, this new campaign emphasises the importance of ditching the swipe and getting real dates. The app, which is designed to make sure users meet in person, is inspired by a time when people met naturally instead of primarily on dating apps.VIEW THE SPOT  Hollywood couple Elsa Pataky and Chris Hemsworth have collaborated with Experience Abu Dhabi, sharing all the city has to offer blending rich culture, adventure, and peaceful escapes, with incredible weather and endless experiences for every kind of traveller to enjoy at their own pace.VIEW THE SPOT  Train operator Greater Anglia has unveiled its 2024 festive campaign, âChristmas lightsâ, which also introduces its new creative platform, âItâs Great Out Thereâ. The Christmas campaign and platform, featuring the return of the iconic Greater Anglia Red Hare, were developed in partnership with Atomic London following its appointment as Greater Angliaâs integrated creative agency earlier this year.VIEW THE SPOT  Housing and homelessness charity Shelter today launches its 2024 Christmas campaign, titled âWorld of our Ownâ, which steps into an imaginary world to escape the harsh reality of temporary accommodation. It comes as figures from the Ministry of Housing, Communities and Local Government show that over 150,000 children in England are currently homeless and living in temporary accommodation, an increase of 20,000 since last year and the record highest ever. VIEW THE SPOT  In a fresh campaign designed to build awareness across key UK towns and cities, Uber has launched 'Your nearest Uber driver is minutes away.' Aimed at drawing new customers from 14 towns and cities in Northern England, the campaign seeks to highlight Uber's presence in communities outside the traditional metropolitan hubs. The campaign emerged from an in-depth analysis of Uber's UK reach. While data showed ample ride availability in these areas, it also revealed that many local residents were unaware that Uber operated in their town. VIEW THE 2 SPOTS  Hyundai UK has continued to challenge brand perceptions with a follow up to its hugely successful pronunciation ad from 2023. Created by Innocean UK, âWhere Have You Been?â VIEW THE SPOT |
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New spot from the UK launches Dirtea.