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Seen and noted
 In Egyptian colloquial language, a person who does not care about work is said to be joking, while a person who is serious about their work is said not to be joking. The idea of the campaign is simply that Taj Company, throughout the five years since its establishment in the real estate market in Egypt, has not been joking, which is why they completed nine projects in five years.VIEW THE 3 SPOTS  In Egypt, English words sneak into everyday Arabic â and no one blinks. One of the most common? âAgain.âEspecially when it comes to juice. âWhereâs the juice?â â âMafiish again!â So we turned this tiny word into a big, dramatic story. A family torn apart. A tragic moment in the kitchen. Tension rises, voices shout, someone slams a door. Why? Because thereâs no juice⦠again. Or rather â no Again in the house. We used the accidental English to create an emotional, over-the-top family drama â all over one missing bottle of juice. The message? Donât let it happen to you. Keep Again in the fridge.VIEW THE SPOT  In Egypt, the moment you cook something, everyone around you suddenly becomes a chef. They taste, judge, and throw comments like âtoo dry,â âneeds more sugar,â or âI wouldâve done it better.â Thatâs why we brought in the most iconic chef of all â Chef El Sherbiny â to show what it feels like when someone takes it too far. He walks into homes, tastes the food, and gives brutally honest reactions. The message? If youâre happy with what you made, thatâs all that matters. Donât let anyone play chef on you.VIEW THE SPOT Anantara: Experience Of A Lifetime our main focus is to showcase the epic experiences of Anantara Qasr El Sarab from the point of view of our guests, creating a simple and straightforward headline âExperience of a Lifetimeâ all while showcasing how they are immersing themselves in activities and indulgences that canât be mimicked in any other resort. Our visual structure will also focus on seeing things from a Point of View perspective, putting viewers in the heart of the activity.VIEW THE 6 ADS  An upscale, elegantly styled hair salon.The brand ambassador, Hanady, sits confidently in the spotlight, embodying grace and sophistication. Nearby, two women, known for their judgmental and critical nature, observe the scene, whispering and scrutinizing everything around them.VIEW THE SPOT  The backstory of producing the biggest ever theatrical show for the biggest ever molto croissant. Featuring the superstars: Maged El-Kedwany, Mohamed Mamdouh, Asmaa Galal, Aya Samaha.VIEW THE SPOT  "The campaign idea is based on the ease of using the CIB app, flexibility, and security, allowing users to conduct all banking transactions with large amounts without worrying about anything. The copies carry a comedic exaggeration in their execution, where the hero is asked to fulfill a request that seems illogical, such as delivering a large sum to a distant location or securing a large amount in a short time. VIEW THE 2 SPOTS  The story revolves around Mr Magdy, the owner of a medium-sized company, who falls into the trap of overthinking the various expenses of the company to the point of madness. The solution comes in the form of a CIB Visa credit card, which offers him a wide range of benefits that help solve his companyâs problems.VIEW THE SPOT  I developed a campaign for Ana Vodafone through 101 Advertising Course , aiming to increase the users of Ana Vodafone App. Through Digital Creative Campaign Mainly ATL TTL, my campaign targeted Adult Egyptian. The campaign focused on How Can Ana Vodafone App Make the Life More Easier.VIEW OUTDOOR  Centrum Men is a daily multivitamin supplement packed with essential nutrients. Itâs formulated to respond to the specific health needs of active men with nutrients like lycopene, which may be helpful for supporting a healthy heart and general overall health.* Backed by 40 years of nutritional science from the #1 multivitamin brand.VIEW THE 4 ADS  The story revolves around the bank's social media employee unintentionally announcing a bank rewards campaign worth 12,000,000 LE instead of 12,000 LE. From there, a journey of consequences and repercussions of this coincidence begins. It is expected that this employee will be fired by their immediate manager, who, in turn, will be fired by their immediate manager, and so on. An emergency situation arises in the bank, and the situation ends tragically. However, there is always a wise person who benefits from mistakes and turns them into advantages. The CEO will unexpectedly make a decision to continue the offer because the bank is generous,VIEW THE SPOT  Our client approached us with a problem, no one knows what Halan application is exactly for. The message they wanted to communicate is that âHalanâ is a holistic financial hub that offers all kinds of financial solutions for your everyday needs.Quite the long sentence isnât it?Thatâs why we tried to simplify it as much as we could: VIEW THE 2 SPOTS  In Egypt no one can afford to buy a property in cash anymore. Instead people go for very harsh installment plans. And nowadays when people see anyone taking a job they shouldn't be taking, they automatically assume they took it to pay for the installments. Including movie stars like Ahmed Fahmy.Agency: Impact BBDO, Cairo VIEW THE COMMERCIAL SPOT VIEW THE MOVIE SPOT VIEW THE SHOUTOUT SPOT  On the occasion of Anti-Bullying Week.Bullying has a negative impact that may last a lifetime. We call on everyone to help in stopping bullying and speak up when they witness it, to contribute to purring an end to this negative social phenomenon. #beabuddynotabullyVIEW THE SPOT  Now Spotify offers a wide range of playlist to humor any mood you're in, if you feel like running, dancing or even in a lovey-dovey mood you'll never snap out of this mood because we all know a good mood needs more than one song.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT  Nescafe coffee sales value decreases year on year during the Holy Month of Ramadan in Egypt and the Middle East as consumers spend from around 11 -12 hours a day fasting and break their fast with traditional beverages such as Karkade, Jallab, Amar Al Din or Carob Juice. The challenge is double trouble, as the period between breaking the fast and sleeping is only 4-5 hours; which leads to the incremental decrease in consumption of coffee, especially with Nescafe which is a market leader in the category. VIEW THE SPOT  Uber has a wide network of cars which results in a fast and reliable service. This copy shows that by the time you order a car through the Uber app, it will arrive in almost no time. Agency: FP7mccann VIEW THE SPOT  Nowadays and in the era of financial inclusion here in Egypt and the digitalization of banking services all financing and banking entities are aiming to provide their customers with the most convenient ways to serve them and sell their products to the extent that you won't be doing any effort and everything can be done easily through the Mobily application with your pinky. So to create relevance we used a very common Egyptian proverb ''by your pinky''. The film starts with the news announcement the news and mentioning that everything can be done with your pinky yet we see our hero with a very swelling pinky and he can't use his phone while everyone else is enjoying it. Here we follow our hero in different situations of his life being the perpetual outsider, facing more challenges because of his swelled pinky.Agency: Isobar VIEW THE SPOT Dice underwear : One Size , Fits Life We always take our undergarments for granted to the extant that if it speaks, it will complain. And no one wants a sad garment so you have to choice carefully the most comfortable, chic and affordable undergarment that will make you rejoice. So the film is telling the story of a torn, sad undergarment that was unexpectedly exposed to people and it started singing a sad song expressing it's feeling that gets everyone emotionally involved with it. If your undergarments are sad, then you will need Dice to rejoice. One Size..Fits LifeAgency: Blue Advertising VIEW THE SPOT  We released a series of films starring some of the most important players on the team. The idea was to humanize the players by making them do average everyday leisures that are commonly known as 'harmful' for footballers... you know, like staying up late... dangerous stunts... and a bad diet... But in the films, the fans wouldn't let them do these things so that they can stay healthy for the tournament... and bring it home. Agency: TNA VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT  Fears aren't there to bring us down, they are there to elevate us. It may take time, but we're all in this together. Together to learn, embrace the unknown, and find ourselves. Here we are "Back Together" so the change can happen! Join us at the World Youth Forum in Egypt, to build, create, and innovate.Agency: DS , Cairo VIEW THE SPOT  At least 8 million tons of plastic end up in our oceans every year, and make up 80% of all marine debris from surface waters to deep-sea sediments. Marine species ingest or are entangled by plastic debris, which causes severe injuries and deaths.VIEW THE TUNA AD VIEW THE SALMON AD VIEW THE ANCHOVY AD  Taking selfies while driving can slow reaction times by 38% and it increases the probability of auto crashes and gets you injured. We wanted to shed light on the risk of taking a selfie while driving because this is one of the common things among millennials with the obsession with social media!.VIEW THE FIRST AD VIEW THE SECOND AD  When you decide to purchase something you find yourself buying more stuff complementing it, for example when you buy a phone you then buy earphones for it then you buy its smart watch then the cover etc, suddenly you find yourself in an endless loop of purchases, But what happens if you don't have enough cash for all of that? That's where our Brand Valu comes in, whatever you purchase you can buy it through Valu (the new payment tool) that allows you to buy anything you desire with installments so you can save your cash.VIEW THE SPOT Agreen: Hang on! Christmas Offers Let's start navel orange season!! Navel oranges are the most popular of the fresh oranges that are easy to peel and have a sweet, pleasant flavor. AGREEN provides premium Citrus in the world by applying all the packing' standardization that helps in increasing the shelf life of the exported fruits up to 6 months.Agency: Big Teddy VIEW THE AD  Over the past years, people have been making fun of coffee places for asking too many questions when it comes to ordering a coffee. You go in to order a simple coffee and end up being asked too many confusing questions when you only just want coffee! McCafe is offering a simple cup of coffee.Agency: FP7 McCann VIEW THE SPOT Abolition of Slavery Day : The New Era Of Slavery We celebrate the abolition of slavery, yet we suffer from the new era of slavery!- Kids belong to the school, not factories. - On average, the EEOC receives 12,500 sexual harassment charges every year, with the record number of 13,055 charges filed in 2018. - According to Health and Safety Executive, 344,000 workers had experienced at least one incident of violence at work. Agency: Big Teddy VIEW THE EMPLOYEE AD VIEW THE HARASSMENT AD VIEW THE VIOLENCE AD Eat Right: The Diet fits you! Diet is not a punishment anymore! Set what you like from the food and enjoy a customized made diet upon your preferences, lifestyle, and your medical history. with our Online Diet Camp! Agency: Big Teddy VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Nexicure: Hold your Breath Recent studies associated between smoking and gastric cancer, and different other stomach diseases like gastroesophageal reflux disease... ETCStop Smoking Or it will blow up your Health Agency: Big Teddy VIEW THE PRINT AD VIEW THE AD Agreen: Best Orange Around the World At AGREEN... We proudly produce oranges in our own orchards using the newest technology and agricultural practices, ensuring consistent quality and excellence. Exported from Egypt to the whole worldAgency: Big Teddy VIEW THE AD  Another war calls for another victory!From Winston Churchill to the NHS the United Kingdom is known for its fighting spirit and its prominent wins.With it's heroic & tireless efforts the NHS vaccination program was able to protect almost 35 million in record time and it's still breaking more records each day.Get vaccinated & join one of the biggest & most successful inclusion programs ever launched. VIEW THE AD Duracell Ultra Batteries: Somethings Live Longer We believe that our batteries should be reliable to be used in extreme cases and hard conditions.Duracell batteries can last for a very long time. so whatever you are up to get ready with Duracell.VIEW THE AD  Plastic is part of our everyday life, yet we are still unaware of the amount of harm it puts on the environment & living things.This campaign aims to spread necessary awareness of plastic waste impact & sheds light on the victims of using plastics, such as animals, marine creatures, trees, and even the human being himself, as if they are deceased victims in a crime scene, along with the plastic weapon that murdered them.Under the name "Recycle, Revive", the campaign will be like a callout to bring such victims back to life with the miracle of recycling.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD Brilique: As If It Never Happened ACS patients want to forget that they could go through another ACS episode. The reoccurrence is key & it all comes down to the medication that is prescribed after the operation. The prevention medication is key. Brilique promises superior delivery & safety.1- The first idea is about (strawberry) fruit and i found it is one of the best fruits at all, which has many health benefits for the heart.VIEW THE AD |
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