If we share everything in our lives, why not share life itself? Under this motto, we took over the Share Button on Namibia's major news and entertainment sites to link the act of sharing to the gift of blood donation. For the World Health Organization's 'World Blood Donor Day' Advantage Y&R Nambia "recruited" THE social media icon, the share button, to raise awareness for the need for blood donation: Whenever someone tried to share an article with friends, one of our pop-ups appeared instead, inviting the user to make a share that really makes a difference:
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To raise awareness of the shocking gender-based violence statistics in Namibia, Advantage Y&R Namibia organised a live activation in October 2017 for LifeLine/ChildLine. To create maximum impact and spread the word, we enlisted the help of the MTC Nestor Sunshine Boxing and Fitness Academy. 
Litter is an on-going problem that waste management programs are struggling to keep up with. And in Africa's burgeoning consumerist society, the more we buy, the more trash we create. If littering is not reined in; if attitudes towards waste and recycling are not changed now; trash will choke our continent. It will pollute our future..Agency: Advantage Y&R Namibia
Sexually transmitted diseases are an invisible threat as this ambient idea shows. Agency: Advantage Y&R, Namibia
The 90-second, feel-good spot from Advantage Y&R Namibia traces the impact of a contagious hug to demonstrate that 'giving a little goes a long way.'
The brief for Y&R Namibia was to create a brand advert that portrays Land Rover's new claim "Above and Beyond".To portray these limitless capabilities, they used a variety of "travel', 'outdoor' and 'adventure' related books to reflect the Defender 90's iconic shape.
