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Seen and noted
 The first work created by MullenLowe"Scott for Scotts"features a fiery brand protagonist played by Kristofer Hivju, who many may recognize as Tormund from Game of Thrones. Scott had retired in 2013, but given America's post-pandemic lawn and gardening explosion, it seemed like the right time to bring him back.VIEW THE SURROUNDED SPOT VIEW THE MY LAWN SPOT VIEW THE SATISFACTION SPOT VIEW THE 3 SCOTTS SPOT Georgetown Opticians: Adventurers In An Eye Adventures in A EYE created with AI technology is Design Army's NEW wildly inventive social campaign for Georgetown Optician, a Washington DC-based optician with a 40 year family legacy at the forefront of ocular science and fashionable frames. The super-fresh experimental campaign takes a sci-fi movie bent a fictional planet rife with extra terrestrial eyeball life (including the all-seeing main character, Eyelien). A cheeky wink to all things ocularVIEW THE 1 AD VIEW THE 2 AD VIEW THE 3 AD VIEW THE 4 AD VIEW THE 5 AD VIEW THE SPOT  Cybersecurity company Malwarebytes has launched "Protection You Can Trust," an engaging campaign that renders familiar internet hazards and traps with rapid-fire, surrealistic comedy. Produced by culture-driven creative studio Florence and directed by Harry Deadman, the two films poke fun at some of the internet's most notorious troublemakers and illustrate how with just a few clicks in Malwarebytes you can scan, clean, and protect your device shutting down cyber threats and scams.VIEW THE FIRST SPOT VIEW THE SECOND SPOT  Results: The spot aired on TV and not only generated incremental donations, it has become a cause, supporting brand activation rollouts in six CA markets and growing. VIEW THE SPOT  Following a total brand overhaul, the Yokohama Tires team, alongside their partners at Dentsu Creative, developed the new Yokohama 'Made Precisely for You' campaign. Launching this week, the multimedia campaign puts the impressive tires at the centre, and highlights that Yokohama offers high quality tires made precisely for your life and the everyday needs of all Canadians. VIEW THE SPOT  Under Armour's Protect This House is back, and spoiler alert it's not going anywhere. Twenty years after UA cemented the phrase into the global sports vernacular, the brand is resurrecting the iconic battle chant to connect with today's athlete mentality and breathe new life into what it means to be part of a team. To usher in this new era, Under Armour is working with current and future sports legends Stephen Curry, Kelsey Plum & Aliyah Boston. VIEW THE SPOT  Grammy, Critics Choice, and Tony Award Nominee Stars in Theatrical Campaign for Skechers Fashion Footwear. Skechers takes centre stage with acclaimed Broadway and television star Ashley Park in a stylish musical campaign for the brand's popular Skechers Uno fashion sneakers. Currently seen in the hit Netflix series Emily in Paris, the Grammy, Critics Choice, and Tony-award nominated performer is backed by an ensemble as she executes a flawless original song and dance about Skechers and her total obsession with "The S". VIEW THE SPOT VIEW THE BEHIND THE SCENES SPOT Coca Cola: Rad Santa Coca-Cola today announced the launch of "Create Real Magic," making it the first company to use the latest versions of DALL-E and GPT to create AI-based artwork. Available at CreateRealMagic.com, the platform allows people to work with some of Coca-Cola's iconic visual assets such as the contour bottle, Spencerian script logo, Santa Claus and Polar Bears to add in their own creativity. The company is providing people with access to some of the most powerful AI technology currently available. As part of a limited time contest running through March 31, creators in one of the 17 participating countries can submit their artwork to potentially be featured on Coca-Cola's iconic billboards in New York's Time Square and London's Piccadilly Circus. VIEW THE RAD AD VIEW THE 1 AD VIEW THE 2 AD VIEW THE 3 AD VIEW THE 4 AD VIEW THE 5 AD VIEW THE SLICE AD VIEW THE SOX AD VIEW THE DELI AD VIEW THE LICENSE AD VIEW THE CONCEPT New York City: We Love New York 2 The Partnership for New York City supported by Governor Kathy Hochul and Mayor Eric Adams have launched WE NYC, a multi-channel campaign which runs across all five boroughs of the city starting today. Created by independent creative agency Founders, the campaign has evolved the classic I NY, to now focus on the collective "WE". It is a rallying cry to mobilize the 8.5 million New Yorkers who live across the five boroughs, the 20 million who live in the greater metro region, and everyone else who loves NYC to step in to ensure New York remains the greatest city in the world. VIEW OUTDOOR VIEW THE SPOT  As part of the "Families are meant to be together" campaign, this film from The American Cancer Society highlights the importance of getting screened.VIEW THE SPOT  When people think of Kentucky, they should think of Lexington, because Lexington represents the best of the Bluegrass State. So says a new campaign by agency Cornett for longtime tourism partner VisitLEX that's going big on a direct call to action for travelers in search of a convenient, affordable, and authentic getaway. VIEW THE SPOT  To celebrate the triumphant return of KFC's Double Down, we created a Double Down anthem and paired it with off the wall visuals for a trippy tribute to the world's greatest sandwich with fried chicken for buns. VIEW THE SPOT  In a world increasingly focused on inclusion, there are still those who roll out ridiculous excuses not to be inclusive. On World Down Syndrome Day, March 21 2023, CoorDown - the National Coordination of Associations of People with Down Syndrome - is launching the international awareness campaign "RIDICULOUS EXCUSES NOT TO BE INCLUSIVE," to affirm the right to full participation in society and inclusion of people with intellectual disabilities, free from all forms of discrimination and ableism.SMALL, New York VIEW THE SPOT  Macy's teamed up with artist Sarah Bahbah and BBDO New York to bring its latest campaign to life. With this campaign, Macy's is taking 'dress the part' literally. Exploring the feeling you get when you find that look from Macy's that makes you feel like the main character of your own story. And what better way to evoke this feeling than by working with the queen of romanticising life, director and photographer Sarah Bahbah. It's an unexplored territory for Macy's: tapping into the millennial and older gen-z market by enlisting one of their own, a familiar face in the art world and on every Instagram explore page. VIEW THE SPOT  There are a million places to crack open Wonderful Pistachios. Even out of this world.VIEW THE COSMOS SPOT VIEW THE CHESTNUT SPOT VIEW THE BOSTON SPOT  General Motors unveils a new marketing campaign spotlighting the brand's sponsorship of the Southwestern Athletic Conference (SWAC) and commitment to Historically Black Colleges and Universities (HBCUs) through an intentional, authentic, and culturally relevant storyline. Created by the award-winning creative agency Majority, directed by Grammy-winning director Alan Ferguson and featuring a soundtrack called "Stay On It" by legendary Black composer Julius Eastmen, diverse talent cumulated to produce the "Make History" campaign.VIEW THE SPOT  For decades, IKEA has offered well-designed, durable, affordable, and sustainable home furnishings to people with big dreams and tight budgets. With a rising share of Americans grappling with cost-of-living increases, IKEA USA is reminding consumers that achieving style and smart design on a budget is easier than it seems. The spot was created by Ogilvy New York and shot by acclaimed director and storyteller Ewurakua Dawson-Amoah and Greenpoint Pictures. VIEW THE SPOT Human Rights Foundation: Discounted Lives Le Truc, a creative collective within Publicis Groupe, is launching its latest pro-bono work in support of the Human Rights Foundation (HRF) at SXSW in the form of an installation, 'Discounted Lives'. It draws awareness to the dark links between fast fashion and forced labour - and the reality that when we buy heavily discounted goods from countries that exploit workers, we in fact discount their lives in every sense of the word. VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT VIEW THE THIRD CONCEPT  Etsy's latest campaign, 'For the Life You're Making' created in partnership with 72andSunnyNY, is now live. A continuation of the creative platform 'Etsy has it', these two new 30-second spots focus on the beautiful, handcrafted items that enhance our every day and establish Etsy as a destination for meaningful gifting moments.VIEW THE FIRST SPOT VIEW THE SECOND SPOT  To launch Sonos's new Era 300 speaker, 72andSunny LA has created an emotive film celebrating how Era 300's spatial audio listening experience hits us from every direction and deeply connects us to the music we love. The film, 'Feel Sound All Around', was directed by Quentin Deronzier, through La PAC, soundtracked to Fleez by the Yeah Yeah Yeahs. VIEW THE SPOT  Aura, the leader in intelligent safety for consumers, today announced a multi-year partnership with Robert Downey Jr. Through the partnership, Downey Jr. joins Aura's Board of Directors, invests in the company and commits to working with Aura as a strategist and brand advocate, supporting consumer education. Ahead of a highly-anticipated featured session at Austin's South by Southwest (SXSW) conference on March 11th, Aura and Downey Jr. premiered a video titled 'Role of a Lifetime,' which articulates the goals of the partnership.Agency: DDB North America VIEW THE SPOT Rémy Martin: VSOP Mixtape Vol. 3 Limited Edition To celebrate the 50th Anniversary of hip-hop and the final installment of the brand's three-party trilogy, Remy Martin has teamed up with storied icons and legendary mixtape DJs to unveil the VSOP Mixtape Volume 3 Limited Edition, a rare collectible that is introduced alongside an innovative A.R. technology. Agency: Fred & Farid, New York VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR  Introducing Kaleidoscope! Making its debut on March 9th during the premiere of Top Chef Season 20 on Bravo, Delta's newest ad campaign brings color to your travel experience. In a world filled with neutral color tones like greige (grey beige) Delta reminds customers and viewers alike that there are more destinations, cultures, and colors to explore. Through the iconic voice of recent EGOT winner, Viola Davis, the new campaign features a :60 spot showing a woman in a gray world, lost to the mundaneness of her daily routine. VIEW THE SPOT  This February, NYU Langone Health, the nation’s #1 hospital for neurology and neurosurgery, launched two new films, "A N.Y Minute" and Flight Simulation." The films are part of their ongoing campaign #TheBestOutcomes in partnership with their creative AOR, Deloitte Digital, bringing viewers real-time into stories that showcase the many different processes taking place behind the scenes at NYU Langone to solidify their promise to offer best-in-class medical care and techniques. VIEW THE MINUTE SPOT VIEW THE SIMULATION SPOT  Fortnight Collective is out with a new ad for ImOn Communications not a month after it debuted its first commercial for the Super Bowl. In this :30 spot called "Who's On?," four people show up on a group online call, all with names that rhyme with "on." After announcing themselves, one is found to be muted. As Jon struggles to unmute, Ron says, "You should get ImOn." "We know, Ron, tell Jon," says Don. Yvonne chimes in, "Keep your pants on."VIEW THE SPOT  Developed in partnership with Team DDB, the campaign sees the return of the iconic 'Be All You Can Be' tagline one of the most famous in US advertising history for a new generation of young Americans. This launch coincides with the roll-out of a new, long-term enterprise brand that centres on the promise of 'possibilities,' revealing the truth of what the Army uniquely offers to those who want to make a dent in the Universe and become the best version of themselves. VIEW THE OBSTACLES SPOT VIEW THE TOMORROW SPOT  To celebrate International Women's Day and Women's History Month, Ford is flipping the script with their new ad campaign, 'The Ford Explorer Men's Only Edition,'which believe it or not celebrates the significant role women have played in the auto industry.Agency: Ogilvy North America Initially appearing to be a traditional car advertisement showcasing a new Ford Explorer, the story quickly shifts to a completely reimagined vehicle without many of the essential features developed from those who made a huge impact women. Without their hard work, essential car elements including heaters, windshield wipers, turn signals, brake lights, and GPS would cease to exist. VIEW THE SPOT  Blizzard Entertainment is fuelling anticipation for the release of Diablo IV, the latest instalment in its hit gothic video game series, by taking over a mediaeval gothic cathedral in France and adorning its ceiling and walls with a 160-foot long, Renaissance-inspired mural. Called 'The Cathedral of Diablo', the installation is part of a wider launch strategy devised by creative agency 72andSunny, and promotes two Beta weekends ahead of Diablo IV's release on June 6th, 2023. VIEW THE SPOT  There's no beer without women. In fact, women were among the first beer brewers in history. Yet for the years that followed, many in the beer industry (Miller Lite included) alienated the very people who helped create it. How? By dividing women as consumers, objectifying them in their ads, and frankly, putting a lot of bad $#!T out there. Miller Lite teams up with Alma to launch Bad $#!T to Good $#!T, an initiative creating fertiliser made from old sexist beer advertising that will be used to grow hops for female brewers. VIEW THE SPOT  Bud Light Seltzer heard that 54% of people think there is beer in Bud Light Seltzer - that's a big misconception and why we set out to prove that Bud Light Seltzer is '100% Hard Seltzer, 0% Beer'! To help set the record straight, Bud Light Seltzer is introducing a new campaign built around a brand world that represents seltzer: it's bright, it's light, it's full of flavor and - most importantly - it's 100% Hard Seltzer, 0% Beer. VIEW THE SPOT  In a highly competitive environment, the creative spot harnesses Auston Matthews' celebrity status and the humorous narrative to help RBC's brand, value proposition and Personal Banking cash offer stand out amongst competitors. "Make It Count," created by creative agency Battery, features Auston and his sophisticated, charismatic and hilarious sidekick Gene Raymond - a play on the pseudonym used by a number of banks in marketing and ad campaigns. VIEW THE SPOT  POWERADE has announced basketball superstar Ja Morant as the brand's newest athlete partner the first athlete partnership for POWERADE in more than five years. As the face of newly rebranded POWERADE, Morant stars in the brand's latest national marketing campaign and television spot, 'What 50% More Means.'The campaign is the largest in brand history and shines a spotlight on the hard work and after hours dedication that athletes everywhere put in behind-the-scenesVIEW THE SPOT  Venables Bell Partners latest campaign for digital real estate platform, Opendoor, highlights how Opendoor empowers everyone including professional athletes to seize all of life's opportunities without letting the traditional real estate process hold them back. In this new era of player empowerment, athletes switch teams and cities at a moment's notice while fans, traditional media, and social media churn to keep track of every move. VIEW THE SPOT Donate Life America: The Healing Dice Table top role-playing games are more popular than ever, attracting an extremely passionate group of fans. Gamers work together to create stories that contain epic drama, life and death themes, and heroic quests. These selfless heroes and healers are exactly the kinds of people likely to become a registered organ donor. Seeing the value alignment, Donate Life America, the nonprofit keeper of the National Donate Life Registry, created a custom set of polyhedral gaming dice with tiny hand-painted organs and tissues inside:VIEW THE CONCEPT Alliance For LGBTQ Youth: The Courage To Be Truly Free The ChangeMakers, a group of Youth Leaders at The Alliance for LGBTQ Youth in Miami, have come together to publish a new children's book in response to Florida's controversial 'Don't Say Gay' law. The law, which was passed as a bill in the house exactly one year ago on February 24th, 2022, aims to silence LGBTQ youth in search of their identity, prohibiting teachers from discussing sexual orientation and gender identity in classrooms. While conversations about the law have largely gone quiet, its effects are still being felt by Florida students and it is inspiring similar bills across the nation. VIEW THE CONCEPT  At HomeGoods, you don't go shopping, you go finding and finding is a feeling that should be celebrated. The brand is back with a fresh new campaign designed to recreate the unmistakable thrill customers get when they find what they've always dreamed of. It's a feeling made possible by the extraordinary value HomeGoods provides through its ever-changing selection of high-quality goods at lower-than-expected prices. This is the latest expression of the highly successful 'Go Finding' campaign launched in 2017. VIEW THE SPOT  With only 2.8% of popular songs from the last decade produced by women, sound hasn't reached its full potential. In response, Bose is unveiling 'Turn the Dial,' a creative campaign and content series, which calls out the gender disparities in music production and imagines a world where producers of all genders are equitably represented. Bose knows the importance of ensuring that future generations of music producers see themselves represented, so Bose partnered with four creators whose individual stories showcase a breadth of talent in the industry H.E.R., PinkPantheress, BLOND:ISH and WondaGurl. The campaign was a women-led production in front and behind the camera. VIEW THE SPOT  Take It Down. Having nudes online is scary, but there is hope to get it taken down. Since 2019, reports of online child exploitation and sextortion have nearly doubled. While you can't reverse what's been done, we can help remove your explicit images and move forward. If you or someone you know has been taken advantage of online, visit takeitdown.ncmec.org and get help today.VIEW THE SPOT  New Liquid Death Iced Tea. Tell your grandma that each 19.2oz tallboy has 30 calories, 6 grams of sugar (from agave), B vitamins, and a microdose of caffeine (30mg). Try all 3 killer flavors.VIEW THE SPOT |
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