This week's guest judge is Russell Ramsey, executive creative director of Pulse Creative London, part of The&Partnership. Favourite: Zijkant ' Equal pay day'. Based on a really good insight that men hate being asked how much they earn. In fact they'd rather put their hand in a deep fat fryer than answer it. This film pulls no punches and will have you grimacing and hiding behind your pillow as well as laughing.
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The cost-of-living crisis combined with the housing shortage have created the perfect storm for people living on the edge of homelessness. Most concerning is the fact that women over the age of 45 are the fastest growing category of people sleeping rough. VIEW THE AD
The Frameless teaser campaign focuses on one of Van Gogh’s most famous self-portraits. VIEW 4 OUTDOORS
Cadbury Mini Eggs are big, they’re huge, so big in fact that they’re the UK’s biggest selling chocolate egg at Easter time*. But they’re still only 3cm tall. So VCCP London created a tiny small campaign to celebrate them around the nation, which launches today. The social-first campaign centres around small OOH special builds made to look like real full scale OOH and carrying JCDecaux branding (with their agreement). They were filmed in-situ with the camera panning back to reveal the true scale of the Mini Eggs billboards against their backdrops. VIEW 7 OUTDOORS
When the Men’s Six Nations ends, some sports fans assume the Six Nations is over, but the women’s rugby is only just starting. As official sponsors of the Men’s & Women’s Six Nations, GUINNESS is in a unique position to change this, encouraging fans to be proud supporters of them both and highlight that the rugby is not over. VIEW 2 OUTDOORSVIEW THE 2 ADS
Indian tennis legend Leander Paes is back in fine form in this spot for Cred. Leander seeks a discount on his bill at a mosquito infested restaurant. The waiter obliges, but with a condition. VIEW THE SPOT
Because mobility must be accessible to allRenault Group offers various new or used vehicle leasing solutions for people who do not have a financing solution. These offers are made possible through its CareMakers inclusive mobility program and thanks to an ecosystem of committed partners: social prescribers (organizations in job seeking assistance, solidarity and social reintegration actors), financial institutions specializing in constrained budgets, and players in inclusive mobility. VIEW THE SPOT
Volkswagen Commercial Vehicles presents its new campaign “The movement that unites us”, which shows the renewed concept of the ID.Buzz model. The campaign designed by Ogilvy Barcelona features the popular song “Moving” by Spanish artist Macaco as its soundtrack. VIEW THE SPOT
Ubisoft has teamed up with Oceana, the world's foremost international ocean conservation organization, to launch an unprecedented charitable event - Waves of Change - within its latest game, Skull and Bones, released February 16. For this initiative, Ubisoft selected leading French gaming creative agency Biborg following a competitive pitch to orchestrate the operation and rally players behind the vital cause of preserving marine ecosystems. VIEW THE SPOT
A cautionary tale about what happens when you work so hard that you miss out on important opportunities; like 'Foursies' - rum cocktails with your workmates at 4pm. Agency: Thinkerbell Aotearoa PLAY THE SPOT
Finnish gaming giant Supercell is unveiling a new global campaign to mark ten years of its mobile game Boom Beach. The push, called ‘#Boomiversary’, was developed in partnership with Waste Creative and in-house production studio This Thing of Ours. VIEW THE SPOT
Theres plenty of tough tummies here thanks to A2 milk VIEW THE SPOT
For many South Australian families, the Easter long weekend involves a road trip where safe driving can be the difference between a happy Easter and a tragic one. Unexpectedly playful and strategically puerile, this simply shot TVC puts our audience in the backseat of a car where Dad’s keeping everyone entertained with a catchy road trip sing-a-long. VIEW THE SPOT
Despite the best of intentions, first aid training is rarely at the top of many Tasmanians' to-do list.Based on this insight we created a series of press ads designed to inspire Tasmanians to make first aid training their first priority.In each execution, as our audience's eyes track down the ad they transition from a relatable, everyday ‘to do list’ chore to an unexpected emergency situation. One they may not be equipped to deal with due to their lack of first aid training. VIEW THE 4 ADS
Paris 2024. Calcalist and Bank Hapoalim are proud to sponsor the Israeli Business delegation ahead of the Olympic Games Paris 2024, with the mission of creating new international commercial links and celebrating innovation, enterpeneurship and the Olympic spirit in the city of lights. VIEW THE AD
Sleep is the recovery mechanism of our body. If we do not get proper comfortable sleep, the body remains rest-less leaving one feeling dull & drowsy at all times. This leads to getting a hit of sleep anywhere, at moments where you shouldn't be sleeping, and may end-up being an awkward sight while you dream unaware, life may pass before you. Sleep like you're meant to, get your most comfortable sleep with Libra mattress. VIEW THE 7 ADS
There are women who, thanks to their “Off-Road“ way of thinking, managed to discover places that became known worldwide. Those places turned into destinations we wouldn't know today if they hadn't dared to go off the beaten path. VIEW THE 3 ADS
When we found out that our Bank was named a Great Place To Work, we started to create a different campaign to communicate it. But when we were informed that we were a Great Place To Work for women, we came up with a great way to tell everyone that we are the best Bank to work for women in the country. And what better than a month like March to communicate it. Watch the full project at behance. VIEW THE 4 ADS
The campaign focuses on a sad and revealing fact about Soccer, locally and globally. It has to do with the fact that gender violence increases considerably when a soccer team loses. With an average of 25%, it reaches an increase of 34% or more globally. The best way to reduce and put an end to this is to make the information known and show this problem constantly to be able to raise awareness and take action VIEW THE 3 ADS
Bonsoy have launched an extensive range of alternative beverages that make them more than just soy milk. VIEW OUTDOOR
Despite gaining repercussions in mainstream media, scenes of people of color or other marginalized groups being humiliated in stores by having their bags searched under accusations of theft, it remains a routine reoccurrence in Brazilian retail stores. VIEW OUTDOOR
A Four’N Twenty meat pie (with sauce/ketchup) is the cherished snack of Aussie football fans. The Footy Record is Aussie football’s official game day magazine.The relationship between fan, pie and magazine has always been symbiotic… VIEW THE CONCEPT
Works like magic Everyone has a soft spot for a gift, no matter who they are. Whether it's an angry mom, a disapproving boss, an ex who hasn't moved on, or even a formidable queen with a penchant for cruelty, a gift has the power to work its magic on anyone. At Floward, we believe in the transformative power of personalized gifts. VIEW THE SPOT
Research shows that drug drivers falsely believe they are not impaired. It further identifies the main reasons for behavioural change would be to confront the consequences of impaired driving and the unnerving paranoia caused by the fear of being caught by police. These spots highlight the different experiences weed and meth drivers have. We want the viewer to recognise themselves and see the ad as a mirror, leading to a change in behaviour and avoid a drastic hit of reality. VIEW THE 10 ADS
Promoting Shure’s brand-new range of wireless microphones, MoveMic, the audio company that has facilitated historic cultural moments - from JFK’s and Martin Luther King’s speeches to music recordings and performances by the greats such as Michael Jackson and Dua Lipa - now commits to helping preserve our culture. In its latest campaign, ‘No Voice Left Behind’, Shure partners with the Living Tongues Institute for Endangered Languages to secure the recording and preservation of languages that are threatened to go extinct. VIEW THE SPOT
A new global campaign from Philips and Droga5 London, a part of Accenture Song, takes a humorous swipe at modern coffee culture to launch Philips’ new espresso machine: the Baristina. VIEW THE SPOT
TD Insurance launched their 'Ways to Save' campaign at the 2024 Academy Awards. Created in collaboration with Ogilvy, TD Bank Group ('TD')’s Agency of Record, this major campaign spotlights TD Insurance’s Savings Commitment - to get customers the best coverage for their needs, at the best price. VIEW THE SPOT
Globant, a digitally native company focused on reinventing businesses through innovative technology solutions, today launched its new commercial ‘Taste ID.’ The film is the latest instalment in Globant’s “Stuck in Consultancy” saga, created by the award-winning global agency GUT, which was recently incorporated into the Globant family. VIEW THE SPOT
introducing the Greenprint. An open source set of plans to turn your Kombi Electric. Because sometimes the best new car for the planet is an old one. VIEW THE SPOT
Vincent Van Gough appears in this new spot for AICP VIEW THE SPOT
The purpose of the outdoor label NIKIN is to combine fashion with sustainability. The founding idea was to plant a tree for every item of clothing sold and to invest 5% of the revenue in sustainable development. We made this "purpose" into our idea and turned the trees into fashion models who were presented a part of the new outdoor collection in various poses. We juxtaposed fashion and nature in a novel context and raised awareness of sustainability and fashion. The trees were built by Artoid Studio, which also designed the props and set building for The Dune 1+2 and for the new Alien film. VIEW THE 3 ADS
For the first time ever, we ran a campaign for the brand where people aren't licking their fingers with KFC. Say what? Even though it sounds crazy, we found out that people lick their fingers when they eat other foods, but it's really because it all reminds them of KFC. VIEW THE 3 ADS
SailGP is a whole new way to think about racing. To build hype for the most exciting race on the water, our campaign got fans closer to the action. One billboard even featured the boat smashing the screen. VIEW 5 OUTDOORS VIEW THE 3 SPOTS
On Valentine’s Day, while everyone else – including most major supermarket chains - is busy talking about love, we decided to address those who might be feeling a little lonely. We did it by writing a compassionate original song about supermarket products being “abandoned” at the wrong isle by people who suddenly decided that they no longer want them. VIEW THE SPOT
Egg thief on the loose! The latest instalment of the 'Bring the Bright' brand platform elevates the use of eggs beyond breakfast by showing how they bring brightness (and a little bit of fun) to Aussie meal times. VIEW THE SPOT
Jindal Steel's new brand film depicts steel in its various forms, mirroring the beauty and diversity of India. The images portray steel beyond its sheen, following its journey from grit and grime to its sheer power. Minute elements of Indian street sounds are stitched together to bind image and music. VIEW THE SPOT
To launch AFL's first ever Opening Round round in Sydney, Akcelo used an iconic AFL tradition (the giant pregame banners) to ignite the banter between Sydney and Melbourne, inspiring all of Sydney to rally together as one big team. The AFL kicked off the launch of the banner with a press conference including some of the most influential players and figures in AFL. VIEW OUTDOOR
Our client approached us with a problem, no one knows what Halan application is exactly for. The message they wanted to communicate is that “Halan” is a holistic financial hub that offers all kinds of financial solutions for your everyday needs. Quite the long sentence isn’t it?That’s why we tried to simplify it as much as we could: VIEW THE 2 SPOTS
The campaign, from Leo Burnett, talks about what makes McDonalds chicken different and was informed by the finding that it is McDonald’s broad range of chicken that makes it stand apart from the competition. It kicks off with a 60 second film shot by SMUGGLER director Tom Speers and will be supported by shorter 30s, 20s and 10s, as well as a suite of bespoke social assets. VIEW THE SPOT
In honour of Equal Pay Day, director Lionel Goldstein, production company Czar BE and communication agency mortierbrigade have addressed the absurd stress reactions provoked in men by the 'inconvenient question'. This has resulted in the creation of a campaign spot that makes viewers feel as uncomfortable as the topic itself. The video is set to launch on Equal Pay Day itself. VIEW THE SPOT
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