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Top 6: December 12th 2007
Outdoor
P-Magazine: Burka
Top 6: December 12th 2007
Life through a Burka - To promote an article in P Magazine about the daily life of women wearing
burkas in Afghanistan, 127,000 of these printed bags were distributed at POS a few weeks before the edition was published. The black bags were designed to look like a traditional burka dress, so that when a P Magazine was dropped into it, the girl on the cover would appear to be wearing the burka. The same effect was achieved with many other magazines.
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