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Top 6: July 1st 2009
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Pat the Baker: Beckett

Top 6: July 1st 2009
Pat the Baker, Ireland's favourite bread, has launched via bloom, Dublin a new loaf especially made for toasting. Our target audience was Dublin commuters. The solution was to create portraits of famous Irish people using toast, for example the writers, Samuel Beckett, William Butler Yeats and Oscar Wilde.
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