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Top 6: November 11th 2009
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James Boags Draught: Swim

Top 6: November 11th 2009
In a follow-up to the Gold Lion winning 'Pure Waters' TVC for Boags Draught, Publicis Mojo Sydney has created a print campaign based on the idea that the pure waters of Tasmania just make things better. Each ad shows the result of something being half-dipped in the island's transformative waters, with the first appearing in conjunction with Boags Draught's sponsorship of the Melbourne Cup and another two to roll out over the coming weeks.
Credits Other credits

Photographic Production: Ben Hams @ MAP

Art Buyer: Alison Dunlop

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