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Vicks Sinex: Tube

The brief for this ad was borne out of Londoner's mounting frustration with the tube system. We wanted to produce a tactical poster that could be put up in and around London tube stations highlighting the efficiency of Vick's Sinex compared to that of our tubes. We asked the media company to book cross tracks and/or sites near tube stations and then, when we knew there were yet more tube strikes/cancellations/ 'essential' track repairs planned, the posters went up.
Credits Other credits

Format: 48 sheet posters incl. cross-tracks

Number of executions: 4

Where: Old Street Station, Paddington St, Moorgate St, Highbury and Islington St

Project Manager: Jamie Tutton

Client: P+G

Account Handler: Christian Lette

Media company: Starcom MediaVest

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