Print ad: ANCHOR: RECIPE/CUD/SLIPPERS

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Anchor is the only butter brand made with free-range milk. And with this great fact in mind CHI&Partners have created Anchor, The Free-Range Butter Company.This press and poster campaign consists of numerous executions using simple graphics and chatty headlines to bring home the free-range qualities of Anchor butter.
In order to give the campaign a homespun feel they commissioned a specialist screen printer to construct images of meadows from individual blades of grass on recycled paper.